Carat Media NewsLetter 672 Report

CARAT MEDIA WEEKLY NEWSLETTER
No. 672
OOH
Out-of-Home
Media
Report Trend
OOH! ()
OCS 2012
Out-of-Home Consumer Survey, OCS3,750
15-64
http://signagebroy.wordpress.com/

12.62%
34.71%
OOH
OOH
OOH
OOH
OOH
OOH
11.69%
OOH
OOH
40.35%
* OOH
Source : Posterscope Taiwan, Out-of-Home Consumer Survey (OCS). Taiwan Base : 3,750.
twowheeltravelblog.com
(70.41% / i149)(60.43% / i165)

(83.62% / i136)
(86.2% / i122)
(78.93% / i133)(80.92% / i134)
(76.14% / i143)
(54.32% / i167)
(55.11% / i176)
(11.01% / i149)(11.06% / i135)
(8.56% / i163) (10.68% / i139)

(12.43% / i137)
20-34(34% / i109)
(14.67% / i142)(33.04 % / i129)
(70.95% / i123)
(10.27% / i161)(10.14% / i130)

(27.93% / i123)(22.11% / i123)
90(18.4% / i123)
(19.49% / i128)(21.78% / i125)(23.11% / i122)
http://www.newpowerhk.com/new2012/energy.php?energy_id=81

()
46.0
37.4
12.93% (i136)
Email
44.0
28.7
23.4
45.5
44.6
40.0
45.26 % (i116)
()
35.5
26.9
23.5
23.4
8.0
PC/
87.91%
22.2
12.0
8.8
17.12 % (i130)
28.6
http://www.newpowerhk.com/new2012/energy.php?energy_id=81
Wallpaper
Hard to Miss
High Exposure
/
/
/ /
/
/ ATM
/
ATM
Pubs / /
High Impact
Low Impact
Invisible
Low Exposure
Source : Posterscope Taiwan, Out-of-Home Consumer Survey (OCS).
Taiwan Base : 3,750.
Rare Find

http://wallpapersdl.net/wallpapers/
(75.31% / i111)
(55.77% / i114)(69.49%
/ i109) (82.51% / i106)
(32.34% / i110)(31.89% /
i112)(57.71% / i105)
(57.37% /i105)(38.06% / i111)(18.63% / i124)

(6.74% / i127)
(4.23% / i116):(6.4% / i116)
(2.4% / i128)(2.29% / i196)
45-54(25.94% / i119)
(14.06% / i105)(33.94% / i100)
(9.6% / i154)
60-80(18.86% / i126)
ncconsumer.org

()
25.6
20.2
22.1
22.9
20.7
23.2
18.3
6.4%
8.7
Email
28.91%
()
16.7
16.1
11.2
11.5
4.8
4.9
PC/
76.34%
8.9
4.1
10.7
8.0%
Image courtesy of Scottchan / FreeDigitalPhotos.net
Wallpaper
High Exposure
Hard to Miss
/ /
/
/ ATM
High Impact
Low Impact
Pubs / /
/
/
Pubs / /
Invisible
Low Exposure

Rare Find

thesavvyshopperblog.com
(78.8 / i104)(84.41 / i104)

(86.59 / i104)
(68.18 / i102)
(71.18 / i101)
(82.73 / i101)
(73.83 / i100)(80.87 / i100)
(52.23% / i106)(15.77 / i110)

(25.03% / i106)(61.71% / i108)
(32% / i107)(8.94% / i107)
(14.98% / i105)
35-49(35.4% / i108)
(33.25% / i104)(40.97% / i103)(30.85% / i100)

(36% / i100)
(60.85% / i104)
70-90(11.12% / i100)
http://stuffpoint.com/white-collar

()
36.4
25.7
35.4
31.1
30.2
36.2
23.7
12.4
Email
8.01%
39.08%
()
26.2
17.3
15.7
18.7
3.4
PC/
85.48%
12.19%
11.8
5.3
3.4
15.1
Image courtesy of Scottchan / FreeDigitalPhotos.net
Wallpaper
High Exposure
Hard to Miss
/ /
/ ATM
High Impact
Low Impact
Invisible
Low Exposure
/
Pubs / /
Rare Find
Posterscope Taiwan
Pioneering Out-of-Home
( Posterscope ) ( Aegis Media
673
OOH! ()
Group ) 26
53 2002 ( Out-of-
Home Communications )
( Posterscope )
( Posterscope ) Hyperspace OOH 3.0
service.tw@posterscope.com

(Carat)
(Vizeum)(AAA)(wwwins Isobar)
(Posterscope)
(iProspect)
Aegis Group plc.Aegis Group plc.

twn.mediaweekly@carat.com
(02) 2717-5238 ext.9285
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CARAT MEDIA WEEKLY NEWSLETTER

(70.41% / i149)(60.43% / i165)

(11.01% / i149)(11.06% / i135)

(8.56% / i163) (10.68% / i139)

(14.67% / i142)(33.04 % / i129)

(10.27% / i161)(10.14% / i130)

(19.49% / i128)(21.78% / i125)(23.11% / i122)

(57.37% /i105)(38.06% / i111)(18.63% / i124)

(2.4% / i128)(2.29% / i196)

(14.06% / i105)(33.94% / i100)

Source : Posterscope Taiwan, Out-of-Home Consumer Survey (OCS).

(78.8 / i104)(84.41 / i104)

(52.23% / i106)(15.77 / i110)

(33.25% / i104)(40.97% / i103)(30.85% / i100)

( Posterscope ) ( Aegis Media

( Posterscope ) Hyperspace OOH 3.0

Aegis Group plc.Aegis Group plc.

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