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STRATEGIC MANAGEMENT PLANNING

For

LAMOIYAN CORPORATION

Bustamante, Daries Mae Herando, Mari Niko Layugan, Monica Manalo, Raymart Medina, Krizzia Odal, Mary Anne Rozul, Aileen Gale Silvan, Ron Lester

28 January 2012

Lamoiyan Corporation Mission We exist to improve the quality of life by bringing essential products within the reach of the common people

Vision We aspire to have a Lamoiyan product in every home.

Corporate Values

SOCIAL RESPONSIBILITY. We make our presence a blessing to society. PURSUIT OF EXCELLENCE. We do things better than before and better than competitors. INTEGRITY. We do things right. RESPECT FOR THE lNDIVIDUAL. We value individuality by treating each other with fairness. TEAMWORK. We reach collectively goals that we cannot reach separately.

Internal Environment Factors

STRENGTHS Offers products for Personal care, Oral Care and Household. Oral care, most likely the Hapee toothpaste, is offered much cheaper than the competitors main product, Colgate. Exercised the Personal selling through door-to-door. Focused on giving superior customer value

WEAKNESSES Lack of budget for advertising in media. Low strategies to compete with other big companies.

Less product distribution in Visayas and Mindanao Below the line advertisements External Environment Factors OPPORTUNITIES Lamoiyan tied up with the Vietnamese which is the largest toothpaste manufacturer. Trade in ASEAN countries with free tariffs on toothpastes. THREATS Tight competition between Colgate and Close Up Competitors with low-priced products. Long Term Objective The main objective would be to match the Lamoiyan Corporation products with its competitors through penetrating different retailers and use of distribution wise enough. Strategies Obviously, Lamoiyan Corporation competes with the companies whose main product is also toothpaste. To uphold the consumption of the products and contest with the big ones, the following are proposed: Since Lamoiyan has started to produce packed toothpaste, they may invest in continuing the production of such product to clash with the big companies. Another weak side of Lamoiyan Corporation is its distribution. Its products are not widely distributed into retailers nationwide and do not reach people over provinces especially in Visayas and Mindanao. Through its massive

packed toothpaste and with other products, again, investment in distribution might be at risk but would help the company reach the peak. Another is below the line advertisement. Where it practices the use of sign board on public school premise and sponsoring events. Unlike its competitors who use advertisements heavily on television commercial, radio commercials, magazines and billboard. The strategy is not mistaken but if your objective is to leverage the company and its brands, above the line promotion may assist in accomplishing it. Thus, it has been the practice of current competitors which supported them to elevate the business operations.

Action Plan Actions Product Manufacturing Continuous of production Time Frame Throughout of operation Person in Charge the Manufacturing and Packaging department

packed toothpaste.

Distribution Scheme Start distributing to

Throughout retailers operation

the Distribution Intermediary

nationwide

Marketing Operations

Throughout

the Marketing Department

Include advertising the services operation as well as all marketing efforts. Evaluation Evaluating the entire operation including all strategies After the operation Top management with representatives from all departments

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