Professional Documents
Culture Documents
All you need to know and manage for completing the course
Pingpong
Activity:
Visual Communication vt11
Password:
viscom
Consumption/interpretation perspective
We look at visual culture/communication
Content:
All lessons week 4 and 5 (24/1 4/2) Individual assignment Literature:
Barnard, M. (2001). Approaches to Understanding Visual Culture Texts on Visual Communication (compendium)
Production/persuasion perspective
We do visual culture/communication
Content:
All the lessons, week 6 (7/2 10/2) Work shop, 11/2 Project work, week 7 (14/2 18/2) Exhibition, presentation, etc. week 8 (21/2 25/2) Literature:
Bergstrm, B. (2009) Essentials of Visual Communication
Teachers/lectures
Week 4 and 5
Anders Svensson:
25/1: Understand: visual communication and culture 26/1: Understand: by biography and form
Madielene Wetterskog:
27/1: Understand: the visual as sign 26/1: Understand: by gender, class and/or ethnicity 3/2: Understand: by critical and credibility analysis
Joakim berg:
31/1: Understand: historical design of a city
Kaj Granath:
1/2: Understand: contemporary design of cities
Klas hling:
2/2: Understand: the rhetoric of moving images
Individual assignment
Case study of contemporary visual culture: a) b) Select a visual object from every-day life at home, in the city or elsewhere:
Photo, ad, fashion, furniture, interior, web site, news picture, painting, architecture, townscape, vehicle, sportswear, film poster, information picture, technical device, tatoo, or whatever
Take a photo (digital camera or cell phone camera) Or, chose the object from media (internet, etc.) Write a paper (Swedish students may write in Swedish):
Introduce your case and what you are going to do Interpret the picture by means of a theoretical approach End up with a conclusion forming your final understanding of your object
Refer to Barnard and/or the texts in the compendium!
Maximum two (2) A4-pages (1,5 space, size 11-12) photo in appendix
Teachers/lectures
Week 6
Pr Bckstrand:
7/2: Photographic design
Bo Bergstrm:
8/2: Graphic design
(Vacancy:
9/2: 2D exhibition techniques)
Josefina Sahlin:
10/2: Film as presentation media
Project groups
Groups of 4 participants
You may start forming groups today!
12 mixed groups
2 INT-students + 2 SWE-students Language: ENGLISH
20 Swedish groups
Language: SWEDISH BUT production, presentation, documentation in ENGLISH
Project work
Design and production of an exhibition in 2D:
Alt. 1: Printed matter
Limited wall space (1 m2) in the exhibition hall (outside the TV-studio) Showed around the clock on a screen in the exhibition hall
Communication strategy:
Get attention, evoke interest, create desire, and action/satisfaction (AIDA)
Work shop/seminar
Friday 11/2 at 10-15.00
Develop your idea:
When you have decided WHAT you want to communicate the next question is HOW?
Conclude the work shops by writing a brief report (idea draft) on:
What you are going to do and how with reference to Bergstrm You may also adapt to Barnard and texts in the compendium!
1. Production week 7:
Design your exhibition and presentation
2. Exhibition arrangements
Monday 21/2 at 13.00:
Chose your 1m2 of the wall
3. Self-evaluation:
1. 2.