Cynthia Menezes

No. 547, V Main, I Stage, II Block, HBR Layout, Bangalore 560043 Karnataka, India Email: menezescynthia@gmail.com Telephone: +91 9902554503, +91 9845914196

I.

CAREER OBJECTIVE:

To apply my academic experiences in India for educating, training and developing students to be qualified managers capable of meeting current and future challenges in all sectors of industry, by putting forth my sincere efforts and utilizing my calibre in making the business school a leading and globally competitive one.
II.

PROFILE:

A record of effective teaching and training imparted in the field of Business Administration, and having rich exposure in research and Institutional Administration at University level/B-School set-ups in India.
III. EDUCATION:

PhD in Business Administration, Bangalore University, Bangalore, Karnataka, India, in September 2007. Thesis: Strategy-Culture fit of Multi-National Corporations An Empirical Study

Master in Business Administration, Mangalore University, Mangalore, Karnataka, India. April 1985. (First Class: 64.90%), Stood III in the University. Specialization: Marketing Management

Bachelor of Business Management, SDM College, Mangalore University, Mangalore, Karnataka, India. April 1983. (First Class: 72.40%), Secured VI Rank in the University. Specialization: Advanced Cost Accounting

Pre - University Course in Physics, Chemistry, Mathematics and Biology (First Class: 71.3%)

Secondary School Leaving Certificate (First Class: 75.8%)

IV. PROFESSIONAL

EXPERIENCE:

Eighteen years Teaching and Research Experience in the University and higher level Institutions in India
a. Currently working as Reader/Associate Professor in Canara

Bank School of Management Studies, the Post Graduate Department of Management, Bangalore University, Bangalore, since June, 1998, teaching MBA students.
b. Taught Bachelor of Business Management (BBM) Degree classes

between 1995 to 1998, at Mallamma Marimallappa College (1995 to 1996) and Maharajas College (1996 to 1998), Mysore, Karnataka, India.
c. Taught Twelfth Standard Commerce and Management papers in

the Carmel School and Indian School, Kuwait, between 1988 and 1990.
d. Was computer instructor at Polyglot Language Institute, Kuwait,

during the same period. (1988 to 1990).

V.

TEACHING INTEREST:
International Business International Marketing Principles and Practices of Management Consumer behavior Services marketing Advertising and Integrated Brand Management Statistics and Research Methodology Business Ethics and Corporate Governance

VI. RESEARCH

SUPERVISION:

Ph.D.: Guiding five students, their eligibility date for thesis submission is March, 2012.

a. b.

MBA: 8-10 MBA students every year since 1998 for Final Year Dissertation.

8-10 MBA students every year since 1998 for Mid Term Internship Organisational Study Report.

VII.

RESEARCH EXPERIENCE:

Pursued research on Strategy-Culture Fit in Selected Multi-national Corporations: An Empirical Study in Bangalore, India for PhD. This doctoral research comprehensively dealt with the components of culture that affect the formulation and implementation of strategies by Multi-national Corporations. Globalisation has opened India to several Multi-National Corporations and the research was important in the context of the different culture components that impact strategy formulation. The findings can be extrapolated to other countries of MNC entry especially those in Asia.

Currently conducting a Major Research Project on CrossCultural Training as an Entry of Strategy to gain City competitive advantage-An Empirical Study of Selected Multi-National Corporations Bangalore sponsored by the University Grants Commission, New Delhi, India as Principal Investigator.

Conducting a Major Research Project on Empirical Study on Academic leadership in B Schools with special reference to Bangalore sponsored by the University Grants Commission, New Delhi, India as Co-Investigator. Co-researcher in a University Grants Commission(South Western Regional Office) on Global Meltdown and its impact on Karnataka State at SDM College, Mangalore, Karnataka, India.

VIII.

PAPERS PUBLISHED:

National Journals:
a. Managing

Culture components in International Business in Adarsh Journal of Management Research, Volume 4, Issue 1, March, 2011 ISSN 0974-7028. Journal of Business Spectrum, a Bi-annual Journal from Indian Academy School of management Studies, Volume IV, No.1, January 2011, ISSN 0974-8016.

b. Quality Circles in Industry- A Perspective in the IASMS

c. Business Ethics or Con Games? in the Samsmriti, SAMS

Journal. Volume 05, Issue 01, Jan 2011 ISSN 0976-304X.

d. Embedding

Creative Information Systems into Corporate Culture in the Adarsh Journal of Management Research, Volume 3, Issue 2, September, 2010 ISSN 09747028. Encounter Recession- An Empirical Study based on Selected Firms in Bangalore City in the Adarsh Journal of Management Research, Volume 2, Issue II, September 2009, ISSN 0974-7028.

e. Strategic SCM through Information Technology to

f. Managing

Diversity at the workplace through Diversity Management Strategies- A Conceptual Study in The IASMS Journal of Business Spectrum, A Bi-annual Journal from Indian Academy School of Management Studies, Volume II, No. 2, July 2009.

g. Sectoral Contribution to the Sensex An Analysis, in

the Adarsh Journal of Management Research, Volume 2, Issue I, March 2009, ISSN 0974-7028.
h. OPEC

and International Oil Market Dynamics, in Erudition, The Albertian Journal of Management, Volume 2, Issue 2: July 2008, ISSN 0973-7839. Current Trends in Language Usage in International Business in India - A Conceptual Study Based on Selected Multinational Corporations in Bangalore, in Dharana, Bhavans International Journal of Business, Volume 2 (2008), ISSN 0974-0082. Supply Chain Management Challenges in Culturally Diverse Environment, in The Management Accountant, published by The Institute of Cost and Works Accountants of India, Volume 42, No. 3, March 2007, pp 188-190, website www.icfai.org/myicfai.com Management in Banking Sector- Indian Scenario, in the Professional Banker, published by The ICFAI University Press, August 2007, Volume VII, Issue 8, pp 40-42, website info@icfaipress.org. Enticing Foreign Direct Investment into India - An Analysis, published in Academic Studies, national Journal of Jyoti Research Academy, Volume 1, Issue 2, dated July to December, 2007.

i.

j.

k. Change

l.

Papers under review:

a. Entry

Strategies of Multinationals in IndiaA Perspective in the Bi-annual Journal from Indian Academy School of Management Studies. Erudition, the Abertonian Journal of Management.

b. Culture and Diversity Management- A Perspective at c. Managing Global Culture in International Business-A

Perspective at St. Josephs College, Bangalore.

d. Into the Recession and After in the Adarsh Journal of

Management Research.

Articles in newspapers:

a. India can become an automotive hub, published in the DH

Wheels, Deccan Herald dated 18th July, 2007.

b. Echoes of partition, Viewpoint, Panorama, Deccan Herald,

dated 17th August, 2007, http://deccanherald.com/Content/Aug172007/panorama200708161 9543.asp

c. Power of the written word, Panorama, Deccan Herald, dated

12th September, 2007, http://deccanherald.com/Content/Sep122007/panorama2007091124 807.asp

d. Good shots often hide bad ethics, Viewpoint, Panorama,

Deccan Herald, dated 23rd October,2007, http://deccanherald.com/Content/Oct232007/panorama2007102231 781.asp.

e. Its a matter of manners, Viewpoint, Panorama, Deccan

Herald, dated 10th December, 2007, http://www.deccanherald.com/Content/Dec102007/panorama20071 20940400.asp.

f. The act of learning, edit page, Deccan Herald, dated 31st

January, 2008, http://www.deccanherald.com/Content/Jan312008/editpage2008013 049464.asp

IX. CONFERENCES

AND SEMINARS:

Sessions Chaired:
a. Chaired the technical session at the International Conference at Kristu Jayanthi College, Bangalore, on April 16, 2011. b. Chaired a technical session at the National Conference on Global Competence and Sustainability at St. Claret College, on April 7 th and 8th, 2011. c. Chaired a technical session at the International Conference on Management of Change held on 2nd and 3rd February, 2010 at Kristu Jayanthi College, Bangalore.

d. Chaired the technical session at the National Level seminar at Kristu Jayanthi College, Bangalore, in December, 2008. e. Chaired the eighth session on Marketing and Customer Relationships Management at the Regional Seminar on New Trends and Developments in Management: Indian Perspective on 27th and 28th April 2007, Bangalore.

Resource person and panelist:

f. Resource person and panelist at the National Conference on Global

Competence and Sustainability at St. Claret College, on April 7 th and 8th, 2011. g. Speaker at the Technical session Women in Education and Research at the National Conference on Women Empowerment on February 12 th, 2011 in SDM College, Mangalore. h. Was a session panelist for Management at the International Conference on Business Vision 2020 at Acharyas Bangalore B-School at Bangalore on the 15th and 16th April, 2010.

Editorial:
On the editorial Board of the Bi-annual Journal from Indian Academy School of Management Studies.
X.

PAPER PRESENTATIONS:

International Conference papers:

a. Implications of reforms on the economic growth of India at

the International Conference India Inc.: Challenges and opportunities at Don Bosco Institute of Biosciences and Management Studies, Bangalore, on 3rd -5th January, 2011.
b. Entry of international retailers and its impact on Indian

retailing- A case study of Walmart at the International Conference India Inc.: Challenges and opportunities at Don Bosco Institute of Biosciences and Management Studies, Bangalore, on 3rd -5th January, 2011.

c. Driving forces and potential impact of medical tourism at the

International Conference on Accelerating Economic revival through Innovation and Reform held at Chennai son the 5th and 6th February, 2010. d. Food retailing in India- Issues and opportunities at the International Conference on Management of Change held on 2nd and 3rd February, 2010 at Kristu Jayanthi College, Bangalore. e. Strategising disaster management in India through corporate participation and expertise locator systems at the International Conference on Expanding horizons of Indian business and Indian Management, held on January 15 and 16 at IBA, Bangalore.
f. Managing

diversity at the workplace through Diversity Management StrategiesAn empirical study at the International Conference on Globalisation, Development, Public policy and Management : Emerging Issues, held in Kannur University on the 9th and 10th of March, 2008. presented at the Second International Conference of OSLE-INDIA on June 8 and 9, 2007.

g. Green cars for an environmentally friendly future, Paper

h. Traders Opinion on Value Added Tax an Empirical Study, a

paper presented at the International Conference on Management Principles, Policies, Process and Practices in the 21st Century, held at Jansons School of Business, 20th and 21st May 2005, Coimbatore, India.
i.

BWSSB A Case Study, presented at International Conference on Changing Paradigms in marketing of Services, on July 15th to 17th July 2003, Central University of Hyderabad, Hyderabad, India.

National Conference papers:

a.

Global cooperation for sustainable development at the National Conference on Global Competence and Sustainability at St. Claret College, on April 7th and 8th, 2011, Bangalore, India.

Globalisation and its effects on SCM operational strategies in the National Conference on International trade in goods and services Issues and Paradigms at Nitte Meenakshi Institute of Technology on 20th October, 2010, Bangalore, India. c. Impact of Walmarts entry in Indian Retailing in the National Conference on International trade in goods and services Issues and Paradigms at Nitte Meenakshi Institute of Technology on 20th October, 2010. d. Foreign Direct Investment and Management of Political Risk at the National Conference held at Padmashree Institute of Management Studies, Bangalore on 27th March, 2010. e. Mitigating risk of failure by implementing component-based Knowledge Management Systems at the Seventh Conference of Federation of Teachers Councils of Commerce and Management in Karnataka on Competency building through Business Education for changing Global Business Environment, held on the 8th and 9th of February, 2008 at Gulbarga.
b. f.

Best practices in Supply Chain in dynamically varying environment at the National Seminar on Logisitics and Supply Chain Management , held on the 21 st and 22nd of February in Bangalore. Challenges of Change Management in Banks, paper presented at the National Seminar on Changing Customer profile-Challenges and opportunities for Banks, on the 22nd of January, 2007. Issues and challenges of Foreign Direct Investment in India, Paper presented at the National Level Seminar on Infrastructure development Issues and challenges: A fast track growth, on the 29th and 30th of March, 2007. Embedding Change Management into Corporate Culture, paper presented at the regional seminar on new trends and developments in Management, on 27th and 28th of April, 2007. Human Resource Development Attuned to Strategy leads to Competitive Advantage, presented at the National Seminar on Human Resource Development: New Paradigms and Directions, on the 17th and 18th March 2006, Mangalore.

g.

h.

i.

j.

k. Cultural Analysis and Cross-Cultural Literacy as a competitive

advantage in Global Human Resources Skills, presented at the National Seminar on Repositioning Business Education Compulsions and Strategies on 21st and 22nd February 2006, Bangalore.
l.

Peoples Perception in Infrastructure Development A Case Study of Bangalore Development Authority, presented at the National Conference on Infrastructure Management: Emerging Issues, from 16th to 18th May 2003, Manipal Institute of Management, Manipal.

m. Orientation of Businesses (Small and Medium Scale) towards

e-Business An Empirical Study, presented at the 26th National Conference 7th to 9th February 2002, Bellary. n. Indian Management Styles An Orientation Based on Culture, presented at the National Conference on Indian Management Styles An Exploration held on 20th and 21st December 2002, Bangalore. o. Transforming an Indian Consumer to e-Consumer, presented at the National Seminar on Contemporary Issues in Management held on 12th and 13th October 2000, Mangalore.
XI. APPOINTMENTS: a. Resource person at the Academic Staff College, Central College,

Bangalore University, Bangalore for lectures to Teaching faculty attending Orientation and Refresher programmes. b. Member of Faculty of Commerce and Management between 2005 and 2007. c. Member of Board of Studies for Management between 2008 and 2010.

XII. OTHER ACCOMPLISHMENTS: Academic (Personal)

a. Have completed successfully Courses in d Base III Plus, BASIC and a

Diploma in Cyber Law.

b. Awarded Miss Intellectual Giant by Giants International in

1978.

c. Have the Presidents Guide certificate, awarded for Girl Guides,

1980.

Activities:

a. Have conducted three workshops on Recent trends in International

Business at St. Josephs MBA College, Mangalore, SDM MBA College, Mangalore and the MBA Department at Bellary, Karnataka, India.
b. Was coordinator and organized a workshop on Media Management

for Business Managers on 24th march, 2007 at Senate hall, Central College, Bangalore University.
c. Have actively aided the department in setting up the new syllabus,

especially in the areas of International Business, Quantitative Techniques, Systems and other papers.
d. Deliver guest lectures on recent developments in International

Business, such as Strategic alliances, Modes of entry, Ethics and also predominantly on culture implications of International Business and Marketing regularly in MBA Colleges. e. Columnist for Living Water, a publication of Holy Ghost Church, Richards Town, Bangalore.

XIII. PERSONAL DETAILS:

a. Name b. Date of birth

: Dr. Cynthia Menezes : July 14, 1962 : +91 80 22961977 (off.), +91

c. Contact telephone numbers

9902554503, +91 9845914196

d. Marital Status e. Nationality f. Religion

: Married : Indian : Christian Roman Catholic

XIV. REFERENCES:

1. D. V. Venkatachalapathy Chairman and Managing Director Vikas Global Solutions Ltd., 450/1/14 IV Floor Lakshmi Complex 10 Main, 27th Cross IV Block, Jayanagar Bangalore 560011 22440420, 42506500 Cell: +91 9343538473

2. Ranganathan Sourirajan

Regional HP Governance Lead HP Bestshore 39/40 Hosur Road Bangalore 560100 Cell: +91 9880049011

3. Rev Fr. Jose Kutty Principal Christhu Jayanthi College T. Narayanapura Road Kothanur PO Bangalore 560077 Cell: +91 9341242998

DECLARATION
I hereby declare that all the particulars furnished in this CV are true, correct and complete to the best of my knowledge and belief. In the event of any information being found false or incorrect or ineligibility being detected before or after the selection, action can be taken against me by your organization/Institute.

Cynthia Menezes