PROJECT REPORT

ARSALAN AHMED ID:6042

MBA-4

INTRODUCTION
According to Dr. Hart Banker or bank is a person or company carrying on business of receiving money and collecting drafts for the customers subject to the obligation of honoring cheques drawn upon them from time to time by customers to the extends of the amounts available on their currents accounts. In the words of G W Gilbert A banker is a dealer in capital or more properly a dealer in money. He is an intermediate party between the borrower and lender. He borrows one party and lends to the another According to Banking companies ordinance 1984 Banking means the accepting, for the purpose of lending, or investment, of deposits of money from the public, repayable on demand or otherwise, and withdraw able by cheque, draft, order or otherwise. Banking companies mean companies which transact the business of banking in Pakistan. Commercial Bank: The commercial bank receives surplus money from the public and lend to others who needs funds. Bank collects cheque, bills of exchange etc from customers. It transfers money from one place to another. It provides agency and general utility services. Purpose of commercial bank is to earn profit.

HISTORY OF ASKARI COMMERCIAL BANK

The banking sector has witnessed a dramatic change during the last ten years with the development of Askari Bank, which is not only redefining priorities and focus of the banks, but also threatening the domination of traditional players. The story begins with the incorporation of Askari Commercial Bank limited in Pakistan on October 09, 1991, Askari Bank Commenced (begin) to operations in April 1992, as a public limited company. The bank is listed on the Karachi, Lahore and Islamabad Stock Exchanges and the initial public offering was over subscribed by 16 times. While capturing the target market share amongst the view banks, Askari has provided good value to its shareholders. Its share price has remained approximately 12% higher than the average share price of quoted banks during the last four years. Askari Bank has expanded into a nation wide presence of 153 Branches, and an Offshore Banking Unit in Bahrain. A shared network of over 800 online ATMs covering all major cities in Pakistan supports the delivery channels for customer service. As on December 31, 2008, the Bank had equity of Rs. 11.016 billion and total assets of Rs. 207.168 billion, with over 475,000 banking customers, serviced by a total staff of 2,118. Askari Bank is the only bank with its operational head office in the twin cities of RawalpindiIslamabad, which have relatively limited opportunities as compared to Karachi and Lahore. This created its own challenges and opportunities, and forced as to evolve an outwardlooking strategy in terms of Askari market emphasis. As a result, Askari developed a geographically diversified assets base instead of a concentration and heavy reliance on business in the major commercial centers of Karachi and Lahore, where most other banks have their operational Head offices. Historically, Askaris core marketing focus for its asset base has been the middle and upper middle business houses (including wholesalers and manufacturers) operating in the large urban centers of Pakistan, which are primarily oriented towards foreign trade. This segment constitutes significant revenues to the bank. The liability side remains focused on the middle

and upper middle class retired and serving government and armed forces personal and midsize business houses. Their corporate banking division was established in April 1999 with the primary focus on servicing large corporate and multi-national companies (MNCs). Benefiting from the banks growing balance sheet size, this division B now gaining momentum and their long-term aim D to develop it into an independent. Strategic business unit (SBU) This would the bank to acquire, develop and specialized abilities, and enhance their focus on serving the emerging needs of the corporate clients. With this branch network of over 100 and further expected increase in future, the ATMs facility and internet Banking, Askari Banks reach is ever increasing. In recognition of this reach, they have set up a retail-banking group in July 2000, the mobile ATMs facility is first time started by Askari commercial bank in 2005 dedicated to serving the urban consumer market; Askari is committed to aggressively market this segment. The strategy is to provide their customers with a basket of innovative products to meet their varying needs. Askari Commercial Bank is the only Private Sector bank that has been approved by the World Bank as a Participating Financial Institution for the US$ 200 million Line of Credit sanctioned (authorized) to the Government of Pakistan for the Financial Sector Deepening and Intermediation Project. Askari's emphasis on further broadening its core foreign trade business translated into handling a higher volume of Export and Import business of Rs. 36 billion registering a growth of 42% over the pervious year. This enhanced foreign trade business was secured due to excellent customer services and efficient international settlement arrangements with our correspondent banks. Askari Bank is operating throughout Pakistan. Most of the branches are connected through our State of the Art, On-line Communications Network, which gives the bank a competitive edge in providing instant services to its clientele. We also offer direct access to the latest Foreign Exchange Rates through our Online Communications.

Mission:
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To be the leading private sector bank in Pakistan, with an international presence, delivering quality services through innovative technology and effective resource management, in a modern and progressive organization culture of meritocracy, maintain high ethical and professional standards, with providing enhance value to all our stakeholders, and contributing to society.

Vision:
To be the leading bank in Pakistan. Core values: The intrinsic values, which are corner stones of Askari corporate behavior, are:

Commitment Integrity Fairness Team-work Service

Objectives of ACBL:
As Askari Bank looks ahead to the future by moving through the decade its efforts are guided by a broad framework of corporate objectives, which are as follows:.

It will endure to provide its customers with as many creative financial services and products, as is required. As today customer demands a package of services suited to this particular business, Askari plans to develop different and new products to cater to the customer's demand. Askari bank has they strength to be a market leader.

Bank will keep standing and by and develop, its human capital base. It is planning to provide all the required training to its staff towards achieving a higher level of professionalism. Askari will continue striving to build a strong, motivated and
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dedicated work force where total commitment will be towards customer's satisfaction and wealthy growth of organization. Askari bank will endure to provide a competitive return to its shareholders and will strive to maximize its share value. The enhancement in its capital and returns will be a continuous process. Askari bank is interested in being one of the most financially viable institutions. So it lays great emphasis on gradual building up to a healthy deposit mix. In the years ahead, the bank will enhance its focus on growth through operational efficiency, creating strategic alliances developing well-structured networking system innovating new products, enhancing marketing and sales efforts improving customer service, achieving greater employee motivation and providing the best value to its stakeholders - will make it a leader in the corporate world.

Executive Summary
Askari Commercial Bank is the first bank in the history of Pakistan to introduce the modern technology in the banking system through out the country, with its head office in Rawalpindi. It has 75 branches within the country and one overseas branch at Bahrain, with an intention to
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extend the banking branch network up to 100 at the current year 2005. Askari Commercial Bank is the venture of Army Welfare Trust (AWT) and was established in the year 1992. The Askari Commercial Bank is involved in performing various function and services like accepting deposits and making advances of loans, agency functions, and utility service and also give overdrafts facility to its credit worthy costumer, loans for investment and discounting of bills and credit creation. The services like providing trade information, and maintaining account for Government and general public. Askair Commercial Bank is providing a valued services and great value to its customers. The bank relationship with customer is inspired by the values which BOARD OF spans over years of social evolution and intellectual growth. Askari Bank takes a great pride in DIRECTORS being the standard bearer of those vintage values governing human relationships, crafted to perfection through the art of personalized service. Askari Bank has been performing consistently for over decade now and has achieved steady growth in changing business and operating environment. The profit of Askari President and ended on December 31st 2004 was 3.1 billion Bank in the year Chief substantial with 73 branches all over Pakistan. TheExecutive growth in profits was mainly attributable to efficient management of spreads and significant credit expansion. During the year Askari bank
Corp. also expanded its retail business by offering new and improved products. During the year, Askari Operating Retail Region Banking & Fin. Inst. group Pakistan. Group participated in the bidding Rawalp Askari process. indi/Isl Internation Credit amaba al d Treasury Corporate and Merchant Banking Electronic Technology Systems and Operations North Banking Bank also conducted dueand credit the acquisition of majority shareholding in Allied Bank of diligence for s Group Asset Products Investme nt products Planning and Corporate affairs Human Resource Credit Cards Executive Committee Internal Audit

Lahore

Finance

ORGANIZATIONAL STRUCTURE Data

Reporting Legal Affairs South 7 II West East

South I

Corporate Information

Lt. Gen. Javed Zia (HIM) Lt. Gen (R) Imtiaz Hussain Maj Gen (R) Saeed Ahmed Khan
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Chairman Chairman Committee Director Executive

Mr. Zafar Alam Khan Sumbal Dr. Bashir Ahmad Khan Mr. Shahid Mahmud Mr. Muhammad Riyazul Haque Mr. Ali Noormahomed Rattansey Mr. Tariq lqbal Khan Mr. Muhammad Rafiquddin Mehkari Mr. M. A. Ghazali Marghoob

Director Director Director Director Director Director (NIT Nominee) President Executive Company Secretary & Chief

Audit Committee

Dr. Bashir Ahmad Khan Mr. Ali Noormahomed Rattansey Mr. Tariq Iqbal Khan

Chairman Member Member

Products
The product & services of Askari commercial bank limited are developed keeping in view the customers needs & wants, & the expectation that the customer attaches with its financial institutions. A product ACBL includes all those services which customer normally required for effectively managing his business. Askari Kissan Ever Green Finance Askari Kissan Tractor Finance Askari Kissan Aabpashi Finance Askari Kissan Livestock Development Finance Askari Kissan Farm Mechanization Finance Askari Kissan Farm Transport Finance
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 Ask Card

CONCLUSION

This report experience has been very much informative for me as it helped me in numerous ways like in learning new things and ideas about official environment and now Report is a supervised pre-professional career related experience paid or unpaid, part or full time, with measurable learning objectives and formal evaluation. Askari Bank Ltd will remain an aggressive and innovative financial institution and continue to adhere to the tradition of understanding its customers needs and looking for new ways to serve them. Further integration and productivity gains will result in stronger performance in terms of revenue as well as service quality in the coming years. The strong leadership of Board and management and the relentless effort of the staff at Askari Bank Ltd will be able to offer more superior products and services to customers and to contribute more to economic and social development of Pakistan while developing a bigger future for it. Askari Bank views specialization and service excellence as the cornerstone of its strategy. The people of bank innovation, creativity, reliability, customized services and their execution are the key ingredients for their future growth. Based on this approach, their Treasury Division and the Structured Finance Unit have been geared to provide specialized services to the corporate customers. Revenues from these activities have started yielding dividends and they expect significant growth in these areas in the coming years. While building on their in-depth familiarity with their customers needs and anticipated developments in the banking industry, the Retail and Corporate areas of their operations will continue to provide a strong and stable base to the business of the Bank. They are aware that they have stepped into the 21st century and they must meet its challenges by acquiring the highest levels of Technology. They will thus be accelerating their enable them distribute their products and services through most efficient and hightech means. They say that they will invest in the modern tools and substantial allocation
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of resources will be made to achieve this objective during the current year. Their focus would be to constantly seek out growth opportunities through increased quality assets and by offering a wider range of products and services to their esteemed customers. There are significant growth opportunities for ASKARI BANK and they are confident in their ability to grasp them. They are committed to enhancing the shareholders value and look forward with greater optimism to a prosperous future for ASKARI BANK.

REFERENCES:
1. http://www.askaribank.com/ 2. http://www.google.com.pk/
3. www.askaribank.com/creditcards/index.asp 4. http://en.wikipedia.org/wiki/Askari

INTERVIEW QUESTIONS
1. Does a leader need to be motivated? How can leaders maintain themselves to stay

motivated? A leader definitely has to be motivated; those who are not will quickly be seen as frauds in their followers' eyes as they expect their leaders to be enthusiastic about their work. Motivation comes in two forms: extrinsic and intrinsic

2. Does a leader need power? How can a leader avoid being corrupted by the power? The degree of power that a leader requires is determined by the goals that she must achieve. For example, the leader of a country requires different powers than the leader of a church. Power is the possession of control, authority, and/or influence over others. This
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power is used to achieve a goal. Some leaders, such as presidents, have all three possessions, while others, such as Mother Theresa, might have only one influence. 3. Is there any trend that could be called the new leader? Or have things really not changed that much over the last 2000 years? As we have gotten a better understanding of human behaviors over the last hundred years or so, leaders have moved along the leadership continuum by going from Douglas McGreagor's Theory X to Theory Y. We are still a long way to Theory Y, but we have tipped the scale to its favor.

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