BA (Hons.

) GRAPHIC DESIGN
Module Code Module Title OUGD303 FINAL MAJOR PROJECT

LEVEL

Outcomes 1

06

FINAL MAJOR PROJECT STATEMENT OF INTENT

Name: Michael Mooney Blog Address: m-mooney1013-fmp.blogspot.com

Rationale I intend to create primarily screen-based design work for the cultural sector through the use of moving image, web design and typography.

Subjects / Themes Record labels Artist Branding Music websites Comic book work Ident design

Design Disciplines / Creative Development Branding/identity design Product/Range/Distribution Website design Illustrative type Moving Image Typography/Layout design Editorial/Publication design

Practical Skills / Workshops what, why and when?

Web design: I will spend some time at the beginning of the module working on improving basic web skills in order to complete a number of briefs that are heavily web-based. This may possibly include a small amount of coding, time-dependent. Comic book artwork: Learning a few of the techniques behind creating effective comic book lettering for a collaboration with an illustrator. Business models: I will also look into a few of the basics behind setting up small businesses periodically throughout the module in order to attempt to transform some of my own briefs into live briefs. Moving Image: An area which I have not worked on much in a while, so I will have to spend time as soon as possible getting these skills up to a suitable level.

Brief 1: Maz Marzec identity/website design

Deadli 29/05/13 ne Rationale: A branding/identity brief with a focus on web design and publication design. Brief 2: Record Label proposal Deadli 29/05/13 ne Rationale: A brief focussing on creating an identity and artwork plus a potential business plan for a small label. Brief 3: Comic book collaboration Deadli 29/05/13 ne Rationale: An illustrative type and image-based brief with some elements of moving image and P/R/D Brief 4: Channel 4Seven (D&AD) Deadli 29/05/13 ne Rationale: A moving-image brief with a focus on creating short idents for a new television channel. Brief 5: Club night proposal Deadli 29/05/13 ne Rationale: An enterprise brief with a focus on creating an effective identity and proposal.

Contextual references / Designers / Studios / Companies (specific) Francesco Franchi creates attractive but thoughtful and purposeful layouts/infographics for publications his layouts can be inspirational for all sorts of design disciplines, i.e. websites. Jason Carne Interesting and visually engaging pieces of illustrative typography, have been following these for some time and aspire to create work of a similar quality. Nicholas Garland An illustrator who has created a number of works/comics in a dark and moody style; something which inspires me on a personal level as opposed to a professional level (with regards to his printmaking and drawing as opposed to his political cartoons). Madebysix.com a design firm who work a lot with digital as well as a bit of print, nice bits of website design etc.

RESEARCH ACTIVITY: Exhibitions/events

Deadli ne Details attend a few exhibitions over the next few weeks (time/money dependent) or design-related events if they happen to occur at a convenient time. RESEARCH ACTIVITY: Contextual visits Deadli ne Details visit locations where project resolutions could potentially be distributed, to gain a greater understanding of the environments and similar products. RESEARCH ACTIVITY: contact small labels Deadli ne Details make contact with small music companies for any advice on how to get the ball rolling in that kind of industry

BIBLIOGRAPHY
BOOKS / TEXTS - (Harvard Referenced) HTML & CSS: Design and Build Web Sites (John Wiley & Sons (18 Nov 2011)) Comics, Comix and Graphic Novels: A History of Comic Art (Phaidon Press Ltd; New edition edition (April 2001)) Grid Systems in Graphic Design: A Handbook for Graphic Artists, Typographers, and Exhibition Designers (Niggli Verlag; Bilingual edition (22 Nov 2008))

MAGAZINES / JOURNALS / ARTICLES (include publication date and details) Computer Arts (Various issues)

ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls) Aisleone.net http://www.typetoken.net/ http://www.siteinspire.com/ http://visuelle.co.uk/

OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)

ACTION PLAN use this section to identify specific tasks that you need to
complete in order to resolve the brief. Brief What do you need to do? 1 Finalise briefs and ensure each one will allow me to create a significant body of work. 03/02/13 Create a series of timetables, short term and long term Deadlin e 01/02/13

Begin research, including planning visits and contacting various people.

15/02/13

Collect content required for various briefs. 4

15/02/13

Initial ideas and sketches, begin creating plans for a range of outcomes

01/03/13

Acquire feedback and advice from peers and collaborators based on initial ideas and plans; from these evaluate work and formulate a new plan to continue working with this feedback in mind. Begin creating physical mock-ups and ideas, and gain feedback from these

05/03/13

01/04/13

Evaluate feedback and improve products; begin investigating a possible range of products and consider distribution aspects

25/04/13

Create a plan for the production of finalised product range 9

05/05/13

Product photography and presentation boards. 10

29/05/13