CARAT MEDIA WEEKLY NEWSLETTER

No. 673

OOH
Out-of-Home
Media
Report Trend
OOH! ()

OOH! ()

OCS 2012
Out-of-Home Consumer Survey, OCS3,750

15-64

http://signagebroy.wordpress.com/

http://www.gdefon.com/

(34.2% / i108)
(10.86% / i108)
(4.57% / i110)
(4.69% / i104)

(3.83% / i116)(5.93% / i107)

(17.41% / i122)(22.22% / i115)(26.91% / i106)

(25.68% / i105)

15-19(15.8%) / 55-64(18%)

(3.83% / i116)

(44.45%/i166)
30(28.64/i117)
(31.85% / i180 )

Source : Posterscope Taiwan, Out-of-Home Consumer Survey (OCS). Taiwan Base: 3,750.

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()
25.4
21.1

19.0

18.8

15.6

20.5

21.2

7.28%

10.3

Email

32.96%

()
16.9

10.5

10.1

10.6

3.8

PC/
73.46%

9.5
5.8

3.8

10.37%

15.2

Source : Posterscope Taiwan, Out-of-Home Consumer Survey (OCS). Taiwan Base: 3,750.

Image courtesy of Scottchan / FreeDigitalPhotos.net

Wallpaper

High Exposure

Hard to Miss

/ /

/ ATM

High Impact

Low Impact

Pubs / /
ATM

Invisible

Low Exposure

Source : Posterscope Taiwan, Out-of-Home Consumer Survey (OCS).

Taiwan Base: 3,750.

Pubs / /

Rare Find

 1/6 6.9 hrs

0

12

3.48

16

20

24

()

4
1/6

5.04

4.33

8.21

6.9

3.78

Mobile Out-of6.71

Home

3.72

6.20

Source : Posterscope Taiwan, Out-of-Home

Consumer Survey (OCS).
Taiwan Base: 3,750.

70

(%)

60
50
40
30
20
10

Source : Posterscope Taiwan, Out-of-Home Consumer Survey (OCS). Taiwan Base: 3,750.

OOH
Attentive
Reach

OCS OOH

96.67

Attentive ReachMemorable Reach

Engaged ReachEngaged Sharing
Engaged
Sharing

95.84

Memorable
Reach

78.05

OOH
96.67%

95.84% /

78.89

78.89%

Engaged
Reach

Attentive Reach:
Memorable Reach:
Engaged Reach:
Engaged Sharing:

Source : Posterscope Taiwan, Out-of-Home Consumer Survey (OCS). Taiwan Base: 3,750.

OOH

(73.48% / i135)

(87.36% / i140)

(45.51% /
i156)

(78.98%
/ i103)

(73.36% / i102)

(80.44% / i104)

(73.03%)

(52.96%)

/
(66.29%)

(56.11%)

(60.46%)

(75.77% /
i161)

(59.98% / i154)

Source : Posterscope Taiwan, Out-of-Home Consumer Survey (OCS). Taiwan Base: 3,750.

OOH

(
)(23.36% / i138)

/ (20.99%
/ i134)
(20.62%
/ i148)

(16.13% / i139)

/ /
(32.68%)

(31.46% / i110)
(29.21% /
i101)
/ /
(11.23% / i104)

(15.43% / i115)

(13.26% / i110)

(13.03% / i109 )

(17.26% /
i103)

(: Facebook) (13.83%)
/ (9.14% /
i127)

(5.56%)

(3.09% / i118)

(10.14% / i149)

Source : Posterscope Taiwan, Out-of-Home Consumer Survey (OCS). Taiwan Base: 3,750.

Speed Networking, Speed Up!

.

Smart DevicesOOH

.
OOH

OOH

. 24 Always On The Move

24
MOOH
Mobile Out-of-Home
OOH

The OOH Ecosystem

: Posterscope

OCS

Out-of-Home Consumer Survey, OCS

20102012

OCS
DOOH Digital Out-of-Home

MOOHMobile Out-of-Home

Out-of-Home Consumer Survey, OCS

Posterscope Taiwan

Pioneering Out-of-Home

( Posterscope ) ( Aegis Media

Group ) 26

53 2002 ( Out-ofHome Communications )

( Posterscope )

( Posterscope ) Hyperspace OOH 3.0

service.tw@posterscope.com

(Carat)
(Vizeum)(AAA)(wwwins Isobar)
(Posterscope)
(iProspect)

Aegis Group plc.Aegis Group plc.

twn.mediaweekly@carat.com
(02) 2717-5238 ext.9285

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