A SUMMER TRAINING PROJECT REPORT

ON

Risk & Uncertainity Khan and its comparison between its competitors
SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MASTER IN BUSINESS ADMINISTRATION 2010-12 UNDER THE GUIDANCE OF: MS. NIDHI SHARMA FACULTY, RDIAS SUBMITTED BY: SACHIN KUMAR GAUTAM ROLL NO. 02015903910 BATCH NO. 2010-12

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

An ISO 9001:2008 Certified Institute

(Approved by AICTE, HRD Ministry, Govt. of India) Affiliated to Guru Gobind Singh Indraprastha University, Delhi 2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085.

Table of C O N T E N T S Student declaration Certificate from Sharekhan Certificate from Guide Acknowledgement Executive Summary List of Graphs i ii iii iv v vi

Page no. CHAPTER 1 - INTRODUCTION About Organization/ Company Profile CHAPTER-2 LITERATURE REVIEW Literature Review & About Topic CHAPTER-3 RESEARCH METHODOLOGY 3.1 Research Objectives of the study 3.2 Research Methodology of the study 3.2.1 Research Design 3.2.2 Data Collection- Primary & Secondary data 3.2.3 Method of data collection 3.2.4 Limitations 14 14 15 15 16 17 7 1

Marketing Strategies of Sharekhan & Competitor Analysis & Swot Analysis CHAPTER -4 Observations & Analysis CHAPTER -5 Findings & Recommendations CHAPTER -6 Conclusion CHAPTER -7 Result

18 48 53 56 57

Bibliography

58

STUDENT DECLARATION
This is to certify that I have completed the Project titled Marketing Strategies of Share Khan and its comparison between its competitors under the guidance of Ms. Nidhi Sharma in the partial fulfillment of the requirement for the award of the degree of Master in Business Administration from Rukmini Devi Institute of Advanced Studies, New Delhi. This is an original work and I have not submitted it earlier elsewhere.

CERTIFICATE From Guide

This is to certify that the project titled Marketing Strategies of Share Khan and its comparison between its competitors is an academic work done by Sachin Kumar Gautam submitted in the partial fulfillment of the requirement for the award of the degree of Masters in Business Administration from Rukmini Devi Institute of Advanced Studies, New Delhi. under my guidance and direction. To the best of my knowledge and belief the data and information presented by him in the project has not been submitted earlier elsewhere.

Ms. Nidhi Sharma (Project Guide) RDIAS

iii

ACKNOWLEDGEMENT A project is never the work of an individual. It is moreover a combination of ideas, suggestions, review, contribution and work involving many folks. It cannot be completed without guidelines. First of all I would like to express my sincere gratitude to my Project Guide Ms. Nidhi Sharma for giving me the opportunity to make this project. My sincere regards to my Project guide Mr. RAJESH KUMAR ANTIL for his invaluable guidance and encouragement throughout this project. Last but not the least my sincere thanks to all the faculty members of RDIAS and my Sr. Sales Executive and Team members for providing their help and advice whenever it was needed.

Sachin Kumar Gautam

iv EXECUTIVE SUMMARY

Conceptually the mechanism of stock market is very simple. People who are exposed to the same risk come together and agree that if anyone of the person suffers a loss the other will share the loss and make good to the person who lost. The initial part of the project focuses on the marketing strategies used for sales of types of the products of the company and also focuses on the acquisition of the customer. The job profile is to create customer, making good relationship with them to have their references and motivating them to trade for the company benefit and their profit. It also enlightens the readers about the Sharekhan strategies to acquire the customer base. Further the project tells us about the profile of the company (SHARE KHAN). It provides knowledge to the readers about the companys history, mission, customer base and about the company in detail and management of the company. Also it gives special emphasis on the selling of products and management of the company. Also it gives special emphasis on the selling of products. The next chapter is devoted to study the comparative analysis of the competitors and the SWOT analysis, which tells about the Sharekhan edge over its competitors. This project leads us towards the job descriptions and difficulties faced by me. The next part of the project throws light upon my findings and analysis about the company and the suggestions for the company for better performance. During this project I have been given the responsibility of creating customer bringing customer, handling team, generating leads.

LIST OF GRAPHS Page No. 1. Market share of share-khan securities 2. Competitors Brokerage Comparison 3. Growth Rate 4. Various Companies Market Share 5. Client Acquisition 48 49 50 51 52

vi

CHAPTER 1 COMPANY PROFILE

CHAPTER 2 LITERATURE REVIEW & ABOUT THE TOPIC

CHAPTER 3 RESEARCH METHODOLOGY

MARKETING STRATEGIES OF SHAREKHAN

CHAPTER 4 OBSERVATIONS & ANALYSIS

CHAPTER 5 FINDINGS & RECOMMENDATIONS

CHAPTER 6 CONCLUSION

CHAPTER 7 RESULT

BIBLIOGRAPHY