CORPORATE SOCIAL RESPONSIBILITY SLUM REHABLITATION SOCIETY (SRS) (Transforming slum into human habitat)

Submitted in partial fulfillment of the requirements for MASTER OF MANAGEMENT STUDIES 2012-2013

SUBMITTED BY

Name: GUPTA RAHUL NANDLAL

MMS (I) Roll No. 11

Batch: (2012 - 2014)

H. K. Institute of Management Studies and Research, Jogeshwari, Mumbai 400102

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Acknowledgement

It gives me great opportunity to acknowledge and express my gratitude to all those who have helped me throughout this project. I am thankful to Dr. K C PANDEY, Director of H K Institute of Management Studies and Research. I express my sincere thanks to Prof. Aftab Shaikh the coordinator of CSR project for his constant guidance in every aspect of this project and for making my CSR Project a learning experience. I also express my sincere gratitude to my family members and friends who have encouraged me directly or indirectly in completion of this project. H.K institute has given me a great opportunity to have an insight in corporate world

GUPTA RAHUL NANDLAL

Students Declaration
I hereby declare that this report submitted in partial fulfillment of the requirement of the award for the Master in Management Studies to H K Institute of Management Studies and Research is my original work and not submitted for award of any degree or diploma fellowship or for similar titles or prizes. I further certify that I have no objection and grant the rights to H K Institute of Management Studies and Research to publish any chapter/ project if they deem fit in Journals/Magazines and newspapers etc. without my permission.

Place

: Mumbai

Date Name Class Roll No.

: : GUPTA RAHUL NANDLAL : MMS-I (Sem.I) : 11

Certificate

This is to certify that the dissertation submitted in partial fulfillment for the award of (Corporate Social Responsibility) of H. K. Institute of Management Studies and Research is a result of the bonafide research work carried out by under my supervision and guidance, no part of this report has been submitted for award of any other degree, diploma, fellowship or other similar titles or prizes. The work has also not been published in any Journals/Magazines.

DATE: PLACE: MUMBAI

NGO Guide: ADOLF TRAGLER Company: SRS Designation: CEO

PROF: Dr.K.C PANDEY DIRECTOR HKIMSR

Project guide: PROF.MEGHA SARKAR CORE FACULTY HKIMSR

TABLE OF CONTENTS
CHAPTERS CHAPTER 1 CHAPTER 2 SR. NO. 1.1 2.1 2.1.1 2.1.2 2.1.3 2.1.4 2.2.5 2.6 2.7 CHAPTER 3 CHAPTER 4 3.1 4.1 TOPIC Executive Summary Introduction to corporate Social Responsibility Types Of NGO Introduction to SLUM and study of Slum Rehabilitation Scheme Slum Rehabilitation Society Objective Achievement Methodology Limitations Analysis and Findings Bibliography PAGE NO. 6 7 9 12 14 20 23 24 25 26 27

EXECUTIVE SUMMARY

I was placed for CSR project in SLUM REHABLITATION SOCIETY (SRS) an NGO which is located at BANDRA (W). Its an NGO which is strictly non-profit organization, deeply committed to Creating environmentally compatible housing for people living in the slums My learning experiences with SLUM REHABLITATION SOCIETY were very helpful &knowledgeable experience in terms of being more a responsible student. As a CSR, I took survey of more than 94 Houses residing in the Muragan Chawl. I came to understand their behavior and whether they have basic necessities. Learnt to deal with different situations and had good time in learning and performing as one of the best CSR in campaign. Also understood that practically it is very difficult to stay in slum area and maintaining cleanliness is really challenge in slum area. So I along with my team mate NILESH AND AMIT spread awareness among all people residing in slums Hard work, Confidence, consistency, teamwork, creativity, innovation, is the key learnings out of my project. My experience with SLUM REHABLITATION SOCIETY was very memorable and full of learnings, where I found a lot of positive changes in my attitude, learning and behavior. I would like to say that it will be one my best skills that would remain with me and help me in the coming life which offer many challenges.

INTRODUCTION TO CSR

CORPORATE SOCIAL RESPONSIBILITY:-

The concept of Corporate Social Responsibility was first mentioned 1953 in the publication Social Responsibilities of the Businessman by William J. Bowen. However, the term CSR became only popular in the 1990s, when the German Betapharm, a generic pharmaceutical company decided to implement CSR. The generic market is characterized by an interchangeability of products. In 1997 a halt in sales growth led the company to the realization that in the generic drugs market companies could not differentiate on price or quality. This was the prelude for the company to adopt CSR as an expression of the companys values and as a part of its corporate strategies. By using strategic and social commitment for families with chronically ill children children, Betapharm took a strategic advantage. In July 2001, the European Commission decided to launch a consultative paper on Corporate Social Responsibility with the title Promoting a European Framework for Corporate Social Responsibility. This paper aimed to launch a debate on how the European Union could promote Corporate Social Responsibility at both the European and international level. The paper further aimed to promote CSR practices, to ensure the credibility of CSR claims as well as to provide coherence in public policy on CSR.

CORPORATE SOCIALRESPONSIBILITY:-

DEFINITION:
Corporate social responsibility is basically a concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment. It is represented by the contributions by companies to society through its business activities and its social investment. Companies worldwide started promoting their Corporate Social Responsibility strategies because the customers, the public and the investors expect them to act sustainable as well as responsible. CSR can not only refer to the compliance of human right standards, labor and social security arrangements, but also to the fight against climate change, sustainable management of natural resources and consumer protection.

TYPES OF NGOs
COMMUNITY HEALTH PROMOTION AND EDUCATION: Contraception and Intimacy Education General Hygiene Waste Disposal Vaccinations Youth Counseling services

EMERGING HEALTH CRISES: HIV/AIDS education and support Hepatitis B education Drug addiction recovery

COMMUNITY SOCIAL PROBLEMS: Juvenile crimes Runway girls Street children

Prostitution

 ENVIRONMETAL: Sustainable water and energy consumption Keeping mountains and forests clean

ECONOMIC: Microenterprises and Micro-loans Skill training (computers, technician, training, catering services, clothing and textile, etc.) Product promotion and distribution (Bazaars etc.) Cooperative creation

Financial consulting

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RANGE OF NGO ACTIVITIES: Career services and job search assistance development School construction Infrastructure construction Cultural center construction and operation Agriculture and Aquaculture expert assistance womens issues Women and childrens rights Battered women assistant Group therapy for sexually abused women Legal assistance to women Literacy drives There is a growing need for nonprofit and non-governmental organizations (NGOs) throughout the world to be more effective and productive. One the many way they are achieving this is by broadening and strengthening the constitution of their boards. An increase in the effectiveness of NGO board itself has been achieved by bringing together organizations leaders with a shared interest in the work of boards, building capacity by training, and development tools. Having a good and effective NGO board provides a basis for successful management of its organization, familiarizes its target constituents with the activities of the NGO, help in distributing responsibilities among the term members within the NGO organization. An NGO Board may be called by different names- Board of Directors, steering committee, Advisory Group etc. The term Board is used collectively and interchangeably to all these names.
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Introduction on Slums

Slums have constituted an integral part of Mumbai's cityscape for several decades Many of them stay in slum colonies for the lack of a better alternative. Slum-dwellers stay in shanty structures in unhygienic environment, not by choice but by compelling circumstances as they were thrown out of the Formal housing sector, the latter being unaffordable and much beyond their income levels. It is imperative to enhance their standard of living and for which an authorized dwelling unit is a first step in the right direction. This, in turn, will bring about a marked improvement in their hygiene and health

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STUDY DETAILS ABOUT SLUM REHABLITATION SCHEME

By amendment to the Maharashtra Regional & Town Planning (MR & TP) Act 56, Slum Rehabilitation Authority has been declared as a planning authority, to function as a local authority for the area under its jurisdiction. SRA has been empowered to prepare and submit proposals for modification to the Development Plan of Greater Mumbai.

Brief on Slum Rehabilitation Scheme Every slum structure existing prior as on 1/1/1995or prior thereto is eligible for rehabilitation. Slum Dwellers get a self-contained 225sq.ft.carpet area tenement free of cost. Cost of construction of the rehabilitation tenements is cross subsidized from the sale of free sale tenements in the open market No financial involvement of the government FSI generated from Rehab to sale ratio is 1:0:75 for city, 1:1 for suburbs,1:1:33 for Dharavi The sum of Rs 20,000/- per tenement is recovered from the developer for subsidizing the monthly maintenance of the building. FSI is generated on the basis of no of rehab units on the plot and not as per size of the plot.

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Slum Rehablitation Society

About Slum Rehabilitation Society

Slum Rehabilitation Society is a scheme by an NGO CHIEF SIR .ADOLF TRAGLER. Presently they are working with 22 Cooperative Housing Societies of slum dwellers, motivating and moving them towards rehabilitation. Under Rajeev AwasYojana.Some of them are: Ganesh Nagar (Mahalaxmi), Bamanwadi (Goregaon), Jawale Compound (Andheri East), D MelloWadi Bandra (West). There are around 45-50 employees in Tragler Sirs NGO. The staff includes office staff, field staff, doctors, teachers, librarian, and health workers. Also there are two advocate, two architects, one builder, one legal consultant who are part of this NGO in terms of their specialization in their work. I along with my colleague was assigned to cover as many slum people survey by visiting their home. Mr Adolf Tragler is the co-founder of Triangular (NGO).Triangular celebrates World Habitat Day every year and this year too it will celebrate in December 2012.Flexis Thomas is an administrator and HR specialist in Slum Rehabilitation Society. He leads, guides and motivates the administrative staff and deals with architect, builders and takes decision of work and progress report from his administrative staff towards the goal of building slum free Mumbai.

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Vision & Mission

Improving the quality of life of the poor by: Partnering with various stakeholders Building sustainable social structures Creating environmentally compatible housing for people living in the slums

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Slum area under development by SLUM REHABLITATION SOCIETY which is a scheme by TRAGLER (NGO)

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SRS Works by
Taking Consent of the people in Slum areas for rehabilitation on project SRS with the members of the slum area helps in forming a Cooperative Housing Society jointly Prepare agreements and also approve it by the Co-operative Society It Finance the project and secure the services of architects, enginners and contractors It Provide Slum Dwellers get a self-contained 269sq.ft.carpet area tenement free FSI generated from Rehab to sale ratio is 1:0:75 for city, 1:1 for suburbs The Certain Amount per tenement is recovered from the developer for subsidizing the monthly maintenance of the building.

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Welfare Services by Slum Rehabilitation Society

Tailoring and Embroidery classes benefiting 500 women

Conducting 10 English Medium Balwandis benefiting 160 children

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SRS medical Health Services run 6 medical centres: 2 in Dharavi Slums,2 in Bandra (West) slums, 1 in Chembur slums and one rural center in Talasari through a sponsored project.

Free Eye Checkup More than 800 beneficiaries

Free Health Checkup Camp

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OBJECTIVE
To Create environmentally compatible housing for people living in the slums

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Pictures of Slum Area

Person going at his slum home

drying clothes outside slum home

Clothes are hanged and drum of water kept outside the slum home

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Eligibility for Redevelopment of Slum Area

Every slum structure existing prior as on 1/1/1995 or prior thereto is eligible for rehabilitation.

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ACHIVEVMENTS
Survey of 94 houses residing in slum . Visit to malaria department at bandra municipality to pump the machine which leaves dhua in the air for removing mosquitoes and after 3 days the municipality spread that dhua which released from the pump. Medical assistance provides to financially challenge. Cleanliness and hygiene awareness drives at the slums.

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METHODOLOGY
We are three members in a team, we had done survey in Muragan chawl and Mount Mary on socio-economic status of Slum Dwellers. Field Co-coordinator, Sunita mam took me and my colleague Rahul and Amit to a slum area at Muragan Chawl where we carried our survey by visiting 94 houses of slum and took their survey.

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LIMITATIONS
Morning hours was an busy hour of survey where most of the

men residing at slum area used to not meet us as they went for work and mostly women did not allow us for survey . Less Interest from the Childrens Lack of family support

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FINDINGS AND ANALYSIS

This program helps us to realize that people residing in slum also wish to have a proper constructed home ad this wish is fulfilled by our NGOs Create environmentally compatible housing for people living in the slums It helps people dwelling in slums to lead a better life. It helps under privileged children to opt for primary and secondary education.

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BIBLIOGRAPHY
www.srsindia.org
www.wikipedia.com

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