PROJECT REPORT ON DTH CONTENTS

PREFACE ACKNOWLEDGEMENT CERTIFICATE

DECLARATION 1.Chapter -1 a. b. c. d. Introduction History Mission and Vision Brand Value

2. Chapter-2 a. Objective of the study 3. Chapter-3 a. Research Methodology 4. Chapter -4 a. Top Five Brands of DTH 1. Dish T.V 2. Tata Sky 3. Sun Direct 4. Reliance Big T.V 5. Airtel Digital T.V 5. Chapter 7 a. Data Analysis and Interpretation 6. Limitation 7. Recommendation & Suggestions 8. Conclusion 9. Bibliography

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INTRODUCTION OF DTH
A Customer is the king, he gives an opportunity to formulate new products and services. A business exists because of the customer; in the absence of demand emanating from the consumers the collapse of a business is inevitable. Mahatma Gandhi said a customer is the most important visitor in our premises. He is not dependent on us, we are on him. He is not an interruption to our work, he is the purpose of it. In present busy world any human feels to spare little time for relaxation and entertainment, for which they prefer the most is the Television. Now, the television has gone to its next level of providing entertainment. Satellite television is becoming a buzzword in the satellite broadcast industry due to the fact that it offers immense opportunities to both broadcasters and viewers. Satellite television is television delivered by the means of communication satellite and received by an outdoor antenna, usually a parabolic mirror generally referred to as a Satellite dish and as far as household usage is concerned, a satellite receiver either in the form of an external set-top box or a satellite tuner module built into a Television sets. In many areas of the world Satellite television provides a wide range of channels and services, often to areas that are not serviced by terrestrial or cable providers. Satellite Television offers many solutions to broadcast and cable Tv problems. Satellite Television, an encrypted transmission that travels to the consumer directly through a satellite, provides a strong digital signal to subscribers television sets and is almost completely wireless. Instead of scanning various satellites for different channels, modern satellite Television providers license the use of popular cable or broad cast channels. Much like a cable system, the tuner descrambles the selected programs sent out on a specific frequency. This allows the satellite television providers and the subscribers the option of pay-per-view movie rentals or the blocking of adult-oriented or premium movie channels. With satellite television a user can scan nearly 700 channels!

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The history of the satellite television services in India started way back in 1996. But the proposal couldnt get through policy hurdles due to concern over national security and threats to cultural invasion. Finally, only in 2000, the satellite television entered in India. Satellite television is better than cable Tv. This is because cable Tv in India is analog. Despite digital transmission and reception, the cable transmission is still analog. Apart from enhance picture quality, stereophonic sound effects, satellite Television also allows interactive Tv services such as movie-on-demand, Internet access, video conferencing and e-mail. Today, broadcasters believe that the market is ripe for satellite television. The prices of the dish and the set-top box have come down significantly and customers are also reaping the benefits of more attractive tariffs. The following are the various Satellite television service providers in Madurai city:

SATELLITE TELEVISION SERVICES IN INDIA The rapid growth of Satellite television in India has propelled an exodus from cabled homes, the need to measure viewership in this space is more than ever. The history of DTH services in India started way back in 1996. But, the proposal couldnt get through policy hurdles due to concern over national security and threats to cultural invasion. However in July 2006, it was finally approved by Indian Government. Currently DTH customers base stands up to 14 million whereas still total cable TV households subscriber number is 75 million. When satellite television first hit the market, home dishes were expensive metal units that took a huge of yard space. In these early years, only the most die-hard TV fans would go through all the hassle and expense of putting in their own dish. Satellite TV was a lot harder to get than cable TV. India currently has six major satellite television service providers and a total over 20 million subscriber households in 2010. Dish TV, Tata Sky, Sun Direct DTH, Reliance BIG TV, Airtel Digital TV and the public sector DD Direct Plus. As of 2010, India has the most competitive Direct-broadcast satellite market with 7 operators. The available opportunity today is huge considering the fact that India has an existing population of 225 million TV households out of which 130 million are Cable serviced households and 20 Million are Satellite television serviced households. Subscribers in the country currently have to pay for installation each time
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they switch their Satellite television service providers. The major satellite TV companies are luring in more consumers every day with movies, sporting events and news from around the world and the promise of movie-quality picture and sound. India is set to overtake the USA as the worlds largest Direct-broadcast satellite market by 2012.

INDUSTRY PROFILE
Indian DTH space is a rapidly rising industry. Since the time, it first arrived in India, more and more new players are joining the bandwagon. Because of arrival of new entrants, this industry has become very competitive which ultimately results in customers having more benefits and options of latest technology. DTH stands for Direct-To-Home television. DTH helps in keeping broadcasters in direct touch with consumers thus, eliminating the need of local cable operators. DTH technology works through direct reception of satellite programmers with a personal dish. The latest technology of DTH network includes satellites, multiplexers, broadcasting center, modulators, encoders and DTH receivers. Technologically speaking, the process starts with DTH service provider leasing Ku-band transponders from the satellite. Thereafter, encoder gets into the process of converting video, audio, and data signals into the digital format. Once encoding is done, multiplexer mixes these signals. Users have to install a small dish antenna and set-top boxes which decode those mixed signals and lastly users get to view numerous TV channels. Primarily, DTH is an encrypted transmission received directly from the satellite by the consumer at his place with the help of dish antenna. The history of DTH services in India dates back to 1996. But, the proposal couldnt get through policy hurdles because of concern over national security. It was finally allowed in July 2006. As of now, number of total customers stand at 14 million whereas total cable TV households number is 75 million. That reflects the huge potential of this industry in the long run.

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HISTORY OF DTH
DTH services were first proposed in India in 1996. But they did not pass approval because there were concerns over national security and a cultural invasion. In 1997, the government even imposed a ban when the Rupert Murdoch-owned Indian Sky Broadcasting (ISkyB) was about to launch its DTH services in India. Finally in 2000, DTH was allowed. The new policy requires all operators to set up earth stations in India within 12 months of getting a license. DTH licenses in India will cost $2.14 million and will be valid for 10 years. The companies offering DTH service will have to have an Indian chief and foreign equity has been capped at 49 per cent. There is no limit on the number of companies that can apply for the DTH license DTH service was launched back in 2004 by launching of Dish TV by Essel Group's Zee Entertainment Enterprises. Dish TV is on the same satellite where DD Direct+ was, DD Direct+ shifted to Insat 4B which is adjacent to NSS-6. Dish TV was only DTH operator in India to carry the two Turner channels Turner Classic Movies and Boomerang. Both the channels were removed from the platform due to unknown reasons in March 2009. In October 2010 Dish tv added the long awaited Neo Sports and Neo Cricket on its platform Satellite link Dish TV uses NSS-6 to broadcast its programmes. NSS-6 was launched on 17 December 2002 by European-based satellite provider, NewSkies. Dish TV hopped on to NSS-6 from an INSAT satellite in July 2004. The change in the satellite was to increase the channel offering as NSS 6 offered more transponder capacity.

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OBJECTIVE OF THE PROJECT

1. To know about the Marketing strategies of DTH. 2. To know about the brand awareness of DTH. 3. To know about the competitors of DTH of Indian market. 4. To know about the products of DTH.

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RESEARCH METHODOLOGY
STATEMENT OF THE PROBLEM: Television is a medium thats small physically, large otherwise with 130 million Tv households in India, its reach and impact is phenomenal. Though satellite television technology is still evolving, it has already become a popular choice for many television viewers as it opened an option for consumers to obtain television channels without any intermediaries. From just one satellite channel in 1992, here are about 417 satellite channels in less than two decades. Many satellite television providers select programs and broad casts them to subscribers as a set package. Basically, the providers goal is to bring dozens or even hundreds of channels to the customers television in a form that approximates the competition from cable TV unlike earlier programming, the providers broadcast is completely digital, which means it has high picture and stereo sound quality . Satellite television assures the service providers that only authorized, paying subscribers have access to Pay TV content but at the same time can allow free-toair(FTA) channels to be viewed even by the people with standard equipment available in the market. Indian Satellite television is going through a stiff competition and interesting phase by the Satellite television providers such as Dish TV, Tatasky, Sun Direct, Airtel digital TV, Big TV and DD Direct+. Thus, an attempt has been made by the researcher to study the consumers satisfaction towards Satellite television in Madurai city.

SCOPE OF THE STUDY: The study deals with consumers satisfaction towards satellite television in Sagar city. Marketing Strategy has become a crucial point of differentiation in the entertainment field, especially in countries like India, where competition is very fierce. Customer expectations always move upward and it is only the satisfied customers who are more likely to remain loyal in the long run.

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METHODOLOGY: This study is based on descriptive and analytical in nature. The descriptive part of the study is based on Secondary data collected from journals, books, websites, etc. The analytical part of the study is based on primary data collected from the consumers through questionnaire method.

SAMPLE DESIGN: The preference of all people in Sagar city cannot be arrest by an exhaustive study within the available time and cost. A sample size of 100 is selected for the study.

SAMPLING TECHNIQUE: Convenience sampling method is adopted. Under this method the samples are selected according to the convenience of the researchers.

TOOLS OF DATA COLLECTION: The data used are both primary and secondary data. Primary data are collected from customers/users of Satellite television through questionnaire method and secondary data is collected from websites, books and journals.

TOOLS OF ANALYSIS: The following statistical tools and analysis have been employed at appropriate place in order to arrive at meaningful conclusion and to make generalization on the basis of the result of this sample study:- Diagrammatic representation, Percentage analysis, Ranking , Liker Scaling and Chi-square test were used to find out the satisfaction level. Primary research Secondary research

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In social sciences and later in other disciplines, the following two research methods can be applied, depending on the properties of the subject matter and on the objective of the research: Qualitative research Quantitative research Research is often conducted using the hourglass model Structure of Research. The hourglass model starts with a broad spectrum for research, focusing in on the required information through the methodology of the project (like the neck of the hourglass), then expands the research in the form of discussion and results.

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MAJOR PLAYERS OF DTH
COMPANIES INTRODUCTION DISH TV

Dishtv is a division of Zee Network Enterprise (Essel Group Venture). Headquarters is at Noida, India.Dish Tv's managing director and Head Of Business is Jawahar Goel who is also the promoter of Essel Group and is also the President of Indian Broadcasting Foundation. EGV has national and global presence with business interests in media programming, broadcasting & distribution, specialty packaging and entertainment. Zee Network incorporated Dishtv to modernize TV viewing. Dishtv is Indias first direct to home (DTH) entertainment service, using MPEG-2 digital compression technology, transmitting using NSS Satellite at 95.0.. By digitalizing Indian entertainment, this enterprise brought best television viewing technology to the living room. It not only transmits high quality programmes through satellite; but also gives a complete control of selecting channels and paying for them. It promises to change the experience of TV viewing with its uninterrupted transmission service. To experience the new life breathing in television technology, Dishtv extends high quality broadcast and thorough entertainment. Dish TV also provides mobile satellite TV on vehicles, trains, aircrafts. Dish TV was only satellite television operator in India to carry the two Turner channels, Turner Classic Movies and Boomerang. Both the channels were removed from the platform due to unknown reasons in March 2009. In October 2010, Dish TV added the long awaited Neo Sports and Neo Cricket on its platform.

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HISTORY
DTH service was launched back in 2004 by launching of Dish TV by Essel Group's Zee Entertainment Enterprises. Dish TV is on the same satellite where DD Direct+ was, DD Direct+ shifted to Insat 4B which is adjacent to NSS-6. Dish TV was only DTH operator in India to carry the two Turner channels Turner Classic Movies and Boomerang. Both the channels were removed from the platform due to unknown reasons in March 2009. In October 2010 Dish TV added the long awaited Neo Sportsand Neo Cricket on its platform FEATURES The exceptional digital and direct-to-home transmission ensures to watch all favorite programmes in true DVD quality. The Direct-to-Home satellite transmission treats all ears to a true theatre experience by providing awesome stereophonic sound. DISHTVS Instaflip technology helps in changing channels quickly and conveniently.

Digital Picture Quality The exceptional digital and Direct to Home transmission ensures you watch all your favourite programmes in true DVD quality.

Stereophonic Sound The Direct to Home satellite transmission treats you with a true theatre experience by providing awesome Stereophonic sound.

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Geographic Mobility No matter which part of the country you are in or moving to, dishtv with its all India coverage ensures direct signals wherever you are.

Uninterrupted Viewing With dishtv at your home, as long as your equipment is connected to a power source you can enjoy uninterrupted transmission of your favourite programmes.

Capacity up to 400 DTH Channels dishtv can offer you up to 400 entertaining channels. And that's not all, every month more channels will be added to provide complete entertainment to your family.

Dyna Boost dishtv is using the NSS6 satellite at 95.0E designed specifically for DTH operations. It is equipped with Automatic Level Control (ALC) feature that enables the satellite to maintain constant satellite EIRP even in case of uplink signal degradation due to weather conditions such as rain, fog or clouds.

Instaflip dishtv's Instaflip technology helps you change channels quickly and conveniently. Our efficient processors make it possible for you to browse through all 300+ channels and services in less than 2 seconds.So, get set browsing all the channels on DISHTV with fast scrolling, intuitive navigation and quick flip surfing.

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TATA SKY

Tata Sky is a satellite television provider in India, using MPEG-2 digital compression technology, transmitting using INSAT 4A at 83.0E. It is a joint venture between the Tata Group, that owns 80% and STAR Group that owns a 20% stake. Tata Sky was incorporated in 2004 but was launched only in 2006. Headquarters is at Mumbai, India. It currently offers close to 196 channels (as of December 2010) and some interactive ones; this count includes some numbers off HD channels offered by Tata Sky (as Tata Sky-HD) and interactive services also. The company uses the Sky brand owned by British Sky Broadcasting. In October 2008, Tata Sky announced launching of DVR service Tata Sky+ which allowed 90 hours of recording in a MPEG-4 compatible Set Top Box. The remote is provided with playback control keys and is being sold with special offers for existing subscribers. In 2008, Singapore-based Temasek Holdings picked up 10% stake in Tata Sky from the Tata Group. This has diluted Tata's stake in the venture to 75%. STARs parent company, News Corporation, owns an International group of DTH businesses that include Sky Italia in Italy and Foxtel in Australia. Tata Sky+ Tata Sky+ is a premium set-top box-cum-Personal Video Recorder or even known as DVR Digital Video Recorder that allows recording up to 130 hours of live TV, recording one programme while watching another, pause, fast-forward and rewind a live telecast and review a TV programme. Also Tata Sky+ provides service using MPEG-4 digital compression technology. Tata Sky HD Tata Sky HD was launched on June 14, 2010, and has channels in their native resolution of

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1080i or 720p. The STB is compatible with 5.1 CH surround sound as well. The service currently offers four HD channels - National Geographic Channel HD, Discovery HD, Showcase HD (Pay Per View) , Star Plus HD (upscaled SD channel) and Neo Cricket HD (Event Based). More channels such as Star Movies HD and other popular sports channels in HD format are expected to be added soon. VISION Tata Sky aims to revolutionise Indian entertainment by offering superior DVD quality picture and CD quality sound. Tata Sky envisions: Connecting every television home Empowering every television viewer Revolutionising home entertainment HISTORY Is a joint venture between the Tata Sons, that owns 80% and STAR India that owns a 20% stake.[3] Tata Sky was incorporated in 2004 but was launched only in 2006. It currently offers close to 196 channels (as of December 2010) and some interactive ones; this count includes some numbers of HD channels offered by Tata Sky (as Tata Sky-HD) and interactive services also. In March 2010, Sun Microsystems partnered with Tata Sky to provide IT Infrastructure solutions and support for the launch of the company's direct-to-home (DTH) television.[4] The company uses the Sky brand owned by British Sky Broadcasting.[5] In October 2008, Tata Sky announced launching of DVR service Tata Sky+ which allowed 90 hours of recording in a MPEG-4 compatible Set Top Box. The remote is provided with playback control keys and is being sold with special offers for existing suscribers. After 2011, TATA Sky+ started selling only HD Version of TATA Sky+ know as TATA Sky+ HD. In 2008, Singapore-based Temasek Holdings picked up 10% stake in Tata Sky from the Tata Group. This has diluted Tata's stake in the venture to 75%.
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PROJECT REPORT ON DTH

STARs parent company, News Corporation, owns an International group of DTH businesses that include Sky Italia in Italy and Foxtel in Australia Features DVD Quality Picture and sound over 171 TV channels and services in DVD quality picture and CD quality sound. Customer care service with 11 languages and support 24x7. Parental Control regulate what children watch on television by locking movies based on the ratings provided by the channel or by locking the entire channel. Search and scan Banner find out what is playing on another channel without changing the channel you are watching

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SUN DIRECT

Sun Network is an Indian media company based in Chennai, Tamil Nadu, India. It has been named as Asia Pacific & South Asia's most profitable media corporations and the largest TV network. Established in may 14 1992, it created and owns a variety of television channels and radio stations in Tamil, Telugu, Malayalam language, Kannada and Bengali languages covering the Indian states of Tamil Nadu, Andhra Pradesh, Kerala and Karnataka. Its flagship channel is Sun TV which was the first fully privately owned Tamil channel in India when it emerged. Its serials and soaps have generated the maximum TRP for viewership all over India, making it the most popular network of channels in India. The company is owned by Kalanidhi Maran, who is the chairman and managing director who was recently awarded the CNBC Business Excellence Award in 2005. Sun Network had recently begun film distribution and production through Sun Pictures. The companys reported revenue in the December quarter increased by 51% over the same period last year to about Rs600 crore. Sun Direct spread rapidly all over the country owing to lowest pricing of any Satellite television services in India. In December 2009, Sun Direct was launched in Mumbai, Countrys finncial capital and announced its pan India launch. By 2009, it became one of the leading Satellite television service provider with 3 million subscribers. This makes it the second largest Satellite television provider of India. In April 2010, Sun Direct continued to be on the top charts of Satellite television service providers in India with 5.8 million subscribers and soon officially launched its HD service in India. HISTORY
Sun Direct is a joint venture between the Maran's Sun Network family and the Astro Group of Malaysia.

Sun TV entered into an MoU with the Astro group in January 27, 1997, when Aircel was not in existence, but since the government of India did not allow the use of KU band transponders for DTH services the project was put on hold, the firm said in a statement. After the DTH policy was

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announced by the government in December 2007,Astro picked up a 20% stake in Sun Direct TV,the stake was valued at approximately $115 million.[3] Sun Direct TV was registered on February 16, 2005.[4] However, the failed launch of INSAT 4C resulted in a lack of transponders, delaying the launch.[5] The service was finally launched on 18th Jan 2008 after availability of transponders from INSAT 4B.[6] Sun Direct offered subscribers a satellite dish and Set-top box for free and basic monthly plan as low as 75(approximately). Currently basic monthly plan costs 143(approximately).

Sun Direct spread rapidly all over the country owing to lowest pricing of any DTH services in India. In December 2009, Sun Direct was launched in Mumbai, Country's financial capital and announced its pan India launch. By 2009 it became the leading DTH provider with 3 million subscribers.[7] This makes it the second largest DTH service provider of India. In April 2010 Sun Direct became the No. 1 DTH service provider of India with 5.8 million subscribers and soon officially launched its HD service in India. Sun Direct HD Sun Direct is also the first to provide high-definition television services in India. It provided the HD beam from MEASAT 3 at 91.5.Starting with two HD channels (National Geographic Channel HD and Tamil / Telugu HD Service).Now the HD beam is from INSAT-4B. It is the first DTH service provider to show IPL 3 in HD format and has tie up with SET MAX. Features: The exceptional digital and satellite transmission ensures to watch all favorite programmes in true DVD quality. The Sun direct transmission is a true theatre experience by providing awesome CD quality sound. Customer care services with 6 language and supports 24x7. Sun Direct offered subscribers a satellite dish and Set-top box for free and basic monthly plan as low as 75(approximately). Currently basic monthly plan costs Rs 110. Installation charges-Rs499, free subscription for 5 months.
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RELIANCE BIG TV

Reliance BIG TV limited is a part of Reliance Communications Ltd., a subsidiary of Reliance Anil Dhirubhai Ambani Group founded by the Late Dhirubhai Ambani, the Indian business tycoon and owned by his son Anil Ambani. BIG TV started operations from 19 August 2008 with the slogan "TV ho Toh BIG Ho" ("If you have a TV, make it BIG"), with the sole aim of providing the consumer with quality and enriched home entertainment service at value-driven pricing. When Reliance BIG TV was launched, the overall DTH penetration was just about 4 million households. It is the 5th Satellite television service launched in India. Reliance BIG TV's launch in August was probably the biggest roll-out in home entertainment ever. They deployed the most advanced MPEG4 technology that enabled them to deliver best quality digital audio-video to the consumer. The MPEG4 technology also gave them advantage of broadcasting at least 50% more channels compared to the competitors. HISTORY DTH service was first launched in India in 2004 by launch of Dish TV by Essel Group's Zee Entertainment Enterprises. Reliance ADAG launched their DTH service on 19 August 2008. Features: It is the first Pan-India DTH provider that uses MPEG-4 for broadcasting. There are also plans to introduce services like i-Stock, i-News and other such interactive services in the future. It currently offers close to 240 channels and many interactive ones, 32 cinema halls (i.e. Pay Per View Cinema Channels) as well as many Radio channels. The company plans to increase the number of channels in the near future to 400 and begin High Definition (HD) broadcast.
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Reliance BIG TV's retailer network is spread across 100,000 outlets in 6,500 towns in India. Reliance BIG TV introduced the unique concept of Subscriber-Video-On-Demand (SVOD) under which the subscriber paid a monthly subscription to get a 24 x 7 access to the 21 PPV channels showing Hindi and Regional Films. They were also the first to introduce dedicated PPV channels for Marathi, Gujarati and Bhojpuri films. Installation charges-Rs1,790, free subscription for 3 months. Can watch 12 channels at a time on single screen. AIRTEL DIGITAL TV

Airtel Digital TV is the brand name for Bharti Airtel's satellite television service in India. Bharti Airtel Limited is the flagship company of Bharti Enterprises and is Indias largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. Bharti Airtel limited is leading global telecommunications company with operations in19 countries across Asia and Africa. The company offers mobile voice and data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national and international long distance services to carriers. As Indias leading telecommunication company, the Airtel brand has played the role of a major catalyst in Indias reforms, contributing to its economic resurgence. Airtel since its inception has been at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and services. It currently has over 4.2 million subscribers. Airtel digital TV service was launched on 8 October 2008, witnessed the magic of television with best and widest variety of channels and programmes ranging from Sports, Music and General entertainment to best on-demand content on Airtel Live and also can choose the best movies of the world, listen to radio, play games, along with a host of other Interactive features. Airtel digital TV on October 2010 launched a new way for people to enjoy live TV on the move, in form of in-bus entertainment. A multi TV screen Mobile Vehicle DTH solution with
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installation of its connections in RSTC Super Luxury Volvo buses plying on Delhi-Jaipur Highway. Features: Universal remote manage both TV and set top box with a single remote. Airtel digital TV offers an exceptional viewing experience with the MPEG4 DVB-S2 technology. An exclusive and revolutionary feature, it guarantees unmatched picture quality and sound. 10 channels on worldspace radio that offer the best music on air, all without even buying a separate receiver. All the programme information are on the Multilingual Electronic programme Guide. Simple and easy to use. Sleek and stylish set top box make it more than pleasing to the eye, giving it a glamorous feel. Low Battery Indicator shows warning signal on the universal remote when the battery is low. The subscriber has to pay a minimum charge of Rs150 plus service tax if they choose for a la carte option. Digital TV recorder A premium DVR Digital Video Recorder allows recording of live TV on a 160 GB hard disk with MPEG 4 picture clarity. This DVR is also HD ready(576p) and will receive HD channels and Airtel is providing HD top up for DVR customers. Digital TV HD Airtel digital TV HD provides channels in their native resolution of 1080i or 720p with 16:9 aspect ratio. The STB is compatible with 7.1 CH Dolby digital Plus surround sound as well and is in fact the first HD STB in India to be compliant with Dolby digital. Installation chargesRs1,750, free for 3 months.

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DATA ANALYSIS
TABLE I: People aware of DTH Services

Option Aware Not aware

Percentage 26.8 73.2

DTH awareness
0% 0% 27%

Aware 73% Not aware

Interpretation: Many people still do not aware of DTH services. They do not know what DTH stands for or what the service is exactly providing to the customers. We found that many people recognized DTH only when it was mentioned as Tata Sky/Dish TV/Big TV. As shown above only 26.8% respondents are aware of the DTH service or what DTH stands for.

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TABLE II: People using DTH service

Option DTH users Cable users

Percentage 39.4 60.6

DTH & Cable users

39%

61%

DTH users Cable users

Interpretation: The DTH penetration is 39.4% while Cable connection still captured as large as 60.6% of the market*. With this growing rate DTH can capture 50% of the market by 2012. *Based on 500 random samples.

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TABLE III: The DTH services and their users

Options Airtel Digital TV Dish TV Reliance Big TV Sun DTH Tata Sky Videocon D2H DD Direct

Percentage 16.2 7.6 18.8 18.3 36.0 2.0 1.0

All companies' share

2% 1% 16% 36% 8% Airtel Digital TV Dish TV Reliance Big TV 19% 18% Sun DTH Tata Sky Videocon D2H DD Direct

Interpretation: Tata Sky is leading the market with 36%, followed by Reliance Big TV 18.8%, Sun DTH 18.3%, and Airtel Digital TV with 16.2%.

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TABLE IV: Reason for choosing the service

Option Good picture & sound quality Good cable service Flexible package offer Compatibility with TV sets

Percentage 42.1 25.4 26.4 6.1

Reason for choosing

6% 26% 42% Good picture & sound quality Door cable service Flexible package offer 26% Compability with TV sets

Interpretation: Majority of people (42.1%) choose DTH services for the better picture and sound quality provided as compared to normal cable connection. Flexible channel packages of DTH service (26.4%) and poor cable service (25.4%) are also a major reason for opting DTH.

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TABLE V: Source of awareness

Option Newspapers& magazines Advertisements on TV, Radio etc. Friends & family Internet

Total response

Percentage 24.4 52.8 19.8 3.0

Source of awareness

3% 20% 24% News papers & magazines Advertisements on TV, Radio etc. Friends & family 53% Internet

Interpretation: The advertisements on TV, radio is the major source for promoting and creating awareness for DTH with 52.8% response, followed by advertisements on published media with 24.4% and friends & family reference with 19.8%.

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FINDINGS

Penetration From our survey, we found 40% penetration of DTH through random sample size. It has been 6 years since DTH launched; we can find that growth of 6.6% in entertainment market. Popularity User of DTH was belonging to lower and middle class people while upper class people find DTH service an expensive service. Picture quality and channel variety with different packages attract to choose DTH service over cable service. But some people perceive DTH service is expensive because of its installation charges and no flexibility with service. Also family having children DTH service are more popular and demanded over single and retire people.

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SUGGESTION
Door to door: Promoting door to door about the DTH service will help people to get in depth knowledge of the service. It will overcome the hesitation of people to find out the information the service. This may help to increase the no. of DTH user. Mall intercepts: Mall interception can also be done and also companies can set up some display for the DTH services. This way companies can make the upper middle class aware about the services. Advertisement regarding price: Most of the time DTH player promote its value added services, number of channels provided or features like picture quality, sound but if it promote the actual price of service including prices of set top box to installation charges will better knowledge about the service. Service flexibility: DTH should be flexible in its service to customer and not disconnect the service if rental not paid on time, rather it should give credit period to its customer. If up to the credit period rental is not paid it can discontinue the service. Mobility: People living in rented house face the problem with DTH when shift from one place to another. Going to new place have to re install it which involve extra charges. It will be better if the company provide free re installation and within a day after shifting.

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CONCLUSIONS
Television metrics in India have gone through several phases. Satellite television has introduced the next level of viewing television with its picture clarity and audio clarity. Number of channel packages is available to the Satellite television users to choose according to their needs, taste and preference. No more Satellite televisions are considered as luxury product. All income level of the user can afford to it as the Satellite television companies have entered into the price wars. Satellite television companies offer their product at competitive price which is a benefit to the users. Customers are very much comfortable with yearly payment. In case of yearly payment an alert message must be given to the customer at least twice so as to remind the customer before terminating the service. The problem should be overcome so as to have the same level of viewers/users during any season.

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PROJECT REPORT ON DTH

BIBLOGRAPHY

A Project Report on MARKET RESEARCH FOR VIDEOCON d2h+ byDheeraj Kumar Maurya [PUNE INSTITUE OF BUSINESS MANAGENT] http://www.dishtv.in/ http://www.bigtv.co.in/home.html http://www.airtel.in/digitaltv http://www.tatasky.com/channel-packages.html http://www.tataskyplus.com/ http://www.sundirect.in/ http://www.d2h.com/WSC/ppv.aspx?gclid=CISyuaLthKMCFcVR6wodmjICdg http://b4tea.com/information/videocond2hcom-videocon-dth-dish-tv-service-packageschannel-list

SVNIT COLLEGE SAGAR

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PROJECT REPORT ON DTH QUESTIONNAIRE

NAME :- SEX:- Q.1. ARE YOU AWARE ABOUT DTH? A. AWARE B. NOT AWARE AGE:-. OCCUPATION:-

Q.2. DID YOU USE DTH SERVICES? A. YES B. NO

Q.3. WHICH PLAYER OF DTH SERVICE YOU LIKE MOST? A. AIRTEL B. DISH C. RELIANCE D. TATA SKY

Q.4. REASON BEHIND CHOOSING THE DTH? A.GOOD PRICE & SOUND QUALITY C. FLEXIBLE PACKAGE OFFER B. GOOD CABLE SERVICE

D. COMPATIBILITY WITH TV

Q.5. FROM WHICH SOURCE YOU COME TO KNOW ABOUT THE PRODUCT? A. NEWSPAPER AND MAGAZINE B. ADVERTISEMENTS ON TV, RADIO ETC C. FRIENDS AND FAMILY

THANKS FOR YOUR COOPERATION

SVNIT COLLEGE SAGAR

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