BA (Hons.

) GRAPHIC DESIGN LEVEL 06 Module Code - OUGD303 Outcomes - 1 Module Title - FINAL MAJOR PROJECT FINAL MAJOR PROJECT STATEMENT OF INTENT Name: Luke OBrien Blog Address: l-obrien1013fmp.blogspot.com Rationale During my final year at university I wish to build a core practice around branding and design within the commercial business and culture sectors with a focus on ideas lead outcomes. I also wish to build communication skills and interact with clients. Subjects / Themes The themes of my FMP are as follows; visual communication, sustainability, branding design, print, promotion, communication theory, consumerism, identity, business, aesthetic theory and semiotics. The specific subject areas are as follows; visual communication, services, promotion, print, branding, culture, music, fashion, bookmaking and business. Design Disciplines / Creative Development Typography, design for print, printing, branding design, communication, promotion and image making. Practical Skills / Workshops what, why and when?
The two core skills I want to develop are typography and image. I want to be able to say I have a professional level of knowledge in both elds. I want to be able to create appropriate and innovative responses to briefs through the use of these skills. I want to learn these skills because they can help to inform and strengthen my overall practice, my briefs in my FMP make use of both these skills and the only way of improving them is through everyday practice.

Fontographer Brief 1: The Inge Druckrey Assignment Deadline: 06/05/13 Rationale: Taken from a visual investigation assignment during the 1960s in which Inge Druckrey would make students create an abstract representation of a word every day aiming to encourage visual awareness, an eye for negative space and abstract imagery. This assignment is aimed at helping improve these skills through a simple repetition of practice. At the core of this brief is communication and image making in its most simple an basic form, and in an aim to understand and improve my own personal communication skills. Brief 2: Woodblock Type Deadline: 06/05/13 Rationale: To help create a core understanding of the mechanics of typography and print I intend to explore woodblock type by producing my own sets of moveable type through a

new method, this will then lead on to original type faces being created for digital and analogue delivery, this brief will allow me to explore print process as well as Fontographer. Brief 3: Book Works Deadline: 08/04/13 Rationale: This brief calls to design, layout and produce a limited edition of books based on a already existing text, it involves communication, story telling and type and image as well as design for print. Brief 4: Fiona Warren Fashion Student Deadline: 06/05/13 Rationale: Client lead brief in which I have got to work closely with the client to get the outcome that she wants. This brief will help me to develop skills in branding but mostly communication and interaction with a live client. Brief 5: Brothers Barbecue Deadline: 06/05/13 Rationale: Live branding based brief for a festival / street food catering experience, this brief will focus on a client lead outcome using image and type to communicate their brand and story. Contextual references / Designers / Studios / Companies (specific) Anthony Burrill, Inge Druckrey, Stefan Sagmeister, Build, NB Studio, The Consult, SB Studio, Music, The Beautiful Meme, Heydeys, SDL, Studio Makgill, Oscar & Ewan, Graphic Thought Facility, MadeThought, Construct, Bibliotheque, Research & Development, BVD & Spin. AUDIENCE/CONTEXTS: Local business networks, other creatives, agencies. PRODUCTION /Distribution Methods: WEB, SOCIAL MEDIA, B2B, COLLABORATION, MARKETING, PRINT, PROMOTION.

RESEARCH ACTIVITY: Woodblock Type Investigation Deadline: 15/02/13 Details: Research into colleges woodblock type collection and materials and processes available to produce woodblock type needs to be undertaken. RESEARCH ACTIVITY: Book Shop Investigation Deadline: 15/03/13 Details: An investigation into selling the book works brief books produced in local and online book stores to make the promotional side of the brief live.

RESEARCH ACTIVITY: Local Printers Deadline: 15/03/13 Details: Meeting local printers can help to gain a better understanding of the industry and how I could utilise the facilities that are at my disposal. BIBLIOGRAPHY

BOOKS / TEXTS - (Harvard Refernced) Looking Closer 5 - Michael Beirut, Stephen Heller, William Drenttel. Alworth Press 2006 The System of Objects - Jean Baudrillard. Verso 2005 Simulacra and Simulation - Jean Baudrillard. University of Michigan Press 2004 The Fundamentals of Graphic Design - Gavin Ambrose, Paul Harris. AVA Publishing 2008 Ways of Seeing - John Berger. Penguin 2008 Semiotics of Visual Language - Ferdinande Saint-Martain. Indiana University Press 1990 Adorno: Aesthetic Theory - Theodor Adorno. Continuum 2004 Modernism: Designing a New World - Christopher Wilk. V & A Publishing 2008 Mythologies - Roland Barthes. Hill and Wang; Tra edition 2012 The Evolution of Technology (Page 107) - George Basalla. Cambridge 1988 Studio Culture - Unit Editions 2009 Things I Have Learnt in My Life So Far - Stefan Sagmeister 2008 MAGAZINES / JOURNALS / ARTICLES (include publication date and details) Any relevant reference material from publications, journals and articles that occur after submission of this SOI will be documented on blogs accordingly.

ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls) http://www.fastcodesign.com/ http://thisiscollate.com/ http://visuelle.co.uk/ http://www.septemberindustry.co.uk/ http://designspiration.net/ http://www.designworklife.com/ http://www.designweek.co.uk/ http://www.creativereview.co.uk/cr-blog OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences) Any relevant reference material such as films, events, exhibitions and conferences that occur after submission of this SOI will be documented on blogs accordingly. Action Plan use this section to identify specific tasks that you need to complete in order to resolve the brief. Brief What do you need to do? Deadline 1. Meet all deadlines for all briefs, including interim deadlines arranged with tutors or clients. 2. Learn a basic level of knowledge in Fontographer.

3. Keep record of all interactions with clients documented with back ups. 4. Record all time management in project folder. 5. Print any and all work in order to keep a record and evaluate it. 6. Keep blog updated with relevant contextual posts as well as practice. 7. Update negotiated briefs accordingly to allow for any extra deliverables. 8. Produce all physical work ahead of deadlines in order to document them photographically. 9. Clear relation between practice and contextual references need to be demonstrated. 10. Work although individual briefs needs to be read as one coherent body of work that best represents me as a designer.