PROJECT REPORT ON E PROJECT

TOOTHPASTE AD CAMPAIGN FUEGO

FOR SEMESTER V ARENA ANIMATION GHATKOPAR(E)

PROJECT DEVELOPED BY
STUDENT NAME SAIPRASAD KADAM PRAVIN GAIKAR MITALI SAWANT AMIT PADYAL SAMIR SALVE

ROLL NO
462196 429139 441887 398406 423410

ACKNOWLEDGEMENT
Relishing the amount of knowledge, we have achieved and still learning, we would like to take time to praise few individuals without whom this eproject wouldnt have been possible. I m deeply obliged towards ARENA MULTIMEDIA for including e-project work in our syllabus by which we got exposure not only to respective industry but also get molded to be able to take a responsible position in due course. Firstly, it is our respected professor, Mr.Sandeep Karkhanis,whose guidance regarding the minor but essential aspects in developing the project work was of great help.This has helped us immensely in building a sound technological understanding of the respective subjects and also develop a fine & proper understanding of interpersonal relations. Lastly, I would like to thank all the people associated with the project for their fruitful instructions without which it would not have been possible for us to complete the work.

BRAND NAME AND TAGLINE:

BRAND NAME: FUEGO TAGLINE: FRESH,ZINGY SENSATION

We decided on the brand name for the toothpaste as FUEGO and the tagline as: Fresh, zingy sensation As the toothpaste would give a fresh, refreshing and sort of zingy sensation to the consumer.

LOGO:
SIZE: HEiGHT :- 3 inches

WIDTH :- 3 inches

RESOLUTION: 300 dpi

PACKAGE BOX :
SIZE: WIDTH: 10.63 inches

HEIGHT: 7.873 inches

RESOLUTION: 300 dpi

PRINT AD:
The print ad is done using a dummy of a part of a newspaper. The complete print ad along with the newspaper part(page ) is done On A4 Size of paper.

BROCHURE:
The brochure is designed keeping in mind the common consumer . It has been designed keeping the mindset of the consumer. The brochure is designed as a bi fold brochure.

Brochure Size: WIDTH: 11.43 cm

HEIGHT: 9.53 cm

RESOLUTION: 300 dpi

SOFTWARE USED:
ADOBE PHOTOSHOP CS3 AND CS5 AUTODESK 3DS MAX 2011 ADOBE PREMIERE CS5 SOUND FORGE ADOBE FLASH CS3 COMBUSTION 4

CREDITS: PRODUCTS LOOK AND FEEL DESIGNED BY:

SAIPRASAD KADAM

PRODUCTS 3D MODEL CREATED BY:

PRAVIN GAIKAR

LOGO DESIGNED AND DEVELOPED BY:

SAIPRASAD KADAM

BROCHURE DESIGNED BY:

PRAVIN GAIKAR AND MITALI SAWANT

ANIMATED BANNER AD DEVELOPED BY:

AMIT PADYAL

PRINT AD DESIGNED BY:

SAIPRASAD KADAM

PACKAGING(PACKAGE BOX) DESIGNED BY:

SAIPRASAD KADAM

LIVE ACTION ADVERTISEMENT: CAMERA:

SAMIR SALVE

VIDEO EDITING:
PRAVIN GAIKAR AND AMIT PADYAL

AUDIO EDITING:
SAMIR SALVE