A STUDY ABOUT CUSTOMER SATIAFACTOIN OF INVESTMENT IN FARM INDIA IN NAGERCOIL, KANYAKUMARI

PROJECT SUBMITTED TO ST.MARYS SCHOOL OF MANAGEMENT STUDIES, (JEPPIAAR EDUCATIONAL TRUST) CHENNAI - 600119 IN PARTIAL FULFILLMENT OF REQUIREMENTS FOR THE AWARD OF THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

BY J.NIXSON (REG.NO:MA10479) UNDER THE GUIDANCE OF Mr. M. Kumar M.B.A., (Ph.D),

DEPARTMENT OF BUSINESS ADMINISTRATION ST.MARYS SCHOOL OF MANAGEMENT STUDIES (JEPPIAAR EDUCATIONAL TRUST) CHENNAI - 600119

MR. M.KUMAR M.B.A., (Ph.D) DEPARTMENT OF BUSINESS ADMINISTRATION, ST.MARYS SCHOOL OF MANAGEMENT STUDIES (JEPPIAAR EDUCATIONAL TRUST) CHENNAI - 600119.

CERTIFICATE

This is to certify that the project entitled, A STUDY ABOUT CUSTOMER SATISFACTION OF INVESTMENT IN FARM INDIA. Submitted by J.NIXSON in partial fulfillment of requirements for the award of the master of business administration, St. Marys school of management studies, is an independent work done by him project under my guidance and supervision and the project any part thereof has not been submitted elsewhere for the award of any degree, diploma, association, fellowship or any other similar title.

MR. M. KUMAR MBA., M.Phil. (Internal guide) HEAD OF THE DEPARTMENT DR. N. KANNAN MBA., M.Phil., Ph.D.

THE PRINCIPAL OF OUR COLLEGE MRS. CHRISTY MCA., Ph.D.

J.NIXSON Department of business administration, St.Marys school of management studies, Chennai.

DECLARATION
I hereby that the dissertation entitled, A Study about customer satisfaction of investment in

farm India. Submitted for the award of the master of business administration is my original work and
that it has not formed the basis for the award of any degree, diploma, association, fellowship or any other similar title.

PLACE: CHENNAI

J.NIXSON
DATE:

ACKNOWLEDGEMENT

First and foremost, I thank the almighty, who makes his presence in all ways of my life, for giving me the strength and willpower to complete the project work in a successful manner. I would like to express my sincere gratitude to Honorable Chancellor Thiru.Dr.JEPPIAR M.A., B.L., Ph.D., for his guidance and advice. I would like to express my sincere thanks to our principal Mrs. Christy M.C.A., Ph. D for her earnest support to complete this work successfully. I would like to express my thanks to Dr.N.kannan M.B.A, M.Phil., Ph.D our head of the department, master of business administration, for giving us an opportunity to get practical experience beyond the bonds of theoretical knowledge through this project. I thank our guide Mr. M. Kumar M.B.A., Ph.D for his instant advice, support, guidance and encouragement throughout the work. Finally, I express my sincere thanks gratitude to my parents, sisters, brothers and friends for their innumerable helps for the successful completion of the project.

J.NIXSON

CONTENTS
1.

Introduction 1.1 Customer 1.1.1 Definition of customer 1.2 Customer profiling 1.3 Customer satisfaction
1.3.1 1.3.2 1.3.3 1.3.4 1.3.5

Purpose of business Definition of customer satisfaction Measuring customer satisfaction Importance of customer satisfaction Process of customer satisfaction

2. Review of Literature
2.1

Concept & theory

2.2 Industry profile 2.3 Company profile 2.4 Product profile 2.5 Organizational structure of the company

3. Research methodology 3.1 Statement of the problem 3.2 Need for the study 3.3 Objectives of the study
3.4

Methods / Tools / Techniques / research design

3.5 Scope of the study 3.6 Limitations of the study

4. Data Analysis and interpretation 4.1 Percentage analysis 4.2 Chi square analysis 4.3 Anova analysis 5. Summary of findings and recommendations 5.1 Summary of findings 5.2 Recommendations or suggestions 5.3 Conclusion Bibliography Appendix

CHAPTER-I 1. INTRODUCTION
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This project focuses on customer satisfaction of investment in farm India private limited.,

1.1: CUSTOMER:
Customers are the most important people for any organization. They are the resource on which not only the success, but the entire existence of any business depends. A customer, also client, buyer or purchaser is usually used to refer to a current or potential buyer or user of the products of an individual or organization mostly called the supplier or seller. However the term customer also includes by extension anyone who uses or experiences the services of another. The word derives from "custom," meaning "habit"; a customer was someone who frequented a particular shop, who made it a habit to purchase goods of the sort the shop sold there rather than elsewhere, and with whom the shopkeeper had to maintain a relationship to keep his or her "custom," meaning expected purchases in the future. The clichs "customer is king" or "customer is god" or "the customer is always right" are most frequently used in the marketing world and also indicate the importance of customers to businesses. The importance of the customers for any business can be understood by looking at the huge expenditures that are being incurred by various companies for satisfying and retaining their customers. Before discussing further about customer and customer satisfaction we should first try and understand the meaning of the word Customer.

1.1.1 DEFINITION OF CUSTOMER: DEFINITION 1: According to Shri. Mohandas Karamchand Gandhi, the father of nation,
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A customer is not an outsider to our business. He is a definite part of it. A customer is not an interruption of our work. He is the purpose of it. A customer is doing us a favor by letting us serve him. We are not doing him any favor. A customer is not a cold statistic; he is a flesh and blood human being with feelings and emotions like our own. A customer is not someone to argue or match wits with. He deserves courteous and attentive treatment. A customer is not dependent on us. We are dependent on him. A customer brings us his wants. It is our job to handle them properly and profitably both to him and us. A customer makes it possible to pay our salary, whether we are a driver, plant or an office employee

DEFINITION 2: Peter Drucker, a well known management expert, defined customers as: A person who purchases the product from the marketer or from the retailer or from the wholesaler.

DEFINITION 3: John marsh, Director General, British Institute of management, defines customer as: A person or organization that a marketer believes will benefit from the goods and services offered by the marketers organization. As these above definitions suggest, a customer is not necessarily someone who is currently purchasing from the marketer. In fact, customers may fall into one of three customer groups:

Existing Customers Consists of customers who have purchased or otherwise used an organizations goods or services, typically within a designated period of time. Existing Customers are by far the most important of the three customer groups since they have a current relationship with a company and, consequently, they give a company are as on to remain in contact with them. Getting these Existing Customers to purchase more is significantly less expensive and time consuming than finding new customers mainly because they know and hopefully trust the marketer and, if managed correctly, are easy to reach with promotional appeals.

 Former Customers This group consists of those who have formerly had relations with the marketing organization typically through a previous purchase. However, the marketer no longer feels the customer is an Existing Customer either because they have not purchased from the marketer within a certain timeframe or through other indications. The value of this group to a marketer will depend on whether the customers previous relationship was considered satisfactory to the customer or the marketer.

Potential Customers The third category of customers includes those who have yet to purchase but possess what the marketer believes are the requirements to eventually become Existing Customers. These requirements to become a customer include such issues as having a need for a product, possessing the financial means to buy, and having the authority to make a buying decision. Locating Potential Customers is an ongoing process for two reasons. First, Existing Customers may become Former Customers and, thus, must be replaced by new customers. Second, while we noted above that Existing Customers are the best source for future sales, it is new customers that are needed in order for a business to significantly expand. once we have understood who a customer is, it is necessary to understand what customer satisfaction is and why it is important.

1.2 CUSTOMER PROFILING:

Customer satisfaction may be defined as customer description that includes demographic, geographic and psychographic characteristics, buying pattern, worthiness, purchase history etc. this information may include information pertaining to income level, occupation, level of education, age, gender, hobbies and/or area of residence. For example, magazine advertising salespeople provide advertisers with customer profiles describing the type of person who will be exposed to the advertisements in that magazine. The description may include income, occupation, level of education, age, gender, hobbies, and/or area of residence etc. These customer profiles which are built by the companies help them to understand their customers better. Using this customers profile the companies are able to identify and segment their potential customers.

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1.3 CUSTOMER SATISFACTION:

The word satisfaction comer from the Latin words satis (enough) and facere (to do or make). These words suggest the true satisfaction, which is fulfillment. Managerially, fulfillment usually translate solve the problem & satisfying the customers is not enough. To produce high level of loyalty, businesses need to move beyond more satisfaction, to customer delight.

1.3.1 PURPOSE OF BUSINESS: Peter f. Drucker, considered to be one of the leading management gurus in the world, believes that the purpose of business to create and retain a satisfied customer. Although firms have to make money, drucker argues that making money is necessity and not a purpose. It is, in fact the the end result, a desirable outcome of creating a satisfied customer. theodore levitt, a Harvard business school professor, who explains this by an analogy with human beings expresses similar sentiments all humans have to eat to survive, but eating is not their purpose. Furthermore, making money does not provide a legitimate reason for society to support the money making enterprise. A society supports businesses because they serve its member by catering their needs to leave them satisfied. If a firm dissatisfied customers, then not only will these specific customers stop buying from the firm, but the society, at large will condemn the firm and may even penalize it to the point of its extinction. In response to such messages, co part of the corporate mission, and utilizes an understanding of customer behavior as input to all its marketing plans & decisions.

1.3.2. DEFINITION OF CUSTOMER SATISFACTION: Rather than a single definition, it would be appropriate to have a look at various definitions given by some of the leading management gurus of the world. As it would help us to understand the

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concept of Customers satisfaction in a better manner.

DEFINITION 1: A famous economist, Karl E. Case defines Customer satisfaction as: Equivalent to making sure that product and service performance meets customer expectations.

DEFINITION 2: According to K. Keller : Customer satisfaction is the perception of the customer that the outcome of a business transaction is equal to or greater than his/her expectation.

DEFINITION 3: According to Sir Peter Parker: Customer satisfaction occurs when the acquisition of products or services provides a minimum negative departure from expectations when compared with other acquisitions.

DEFINITION 4: As Leon G. Schiff man says: Customer satisfaction is an individuals perception of the performance of the product or service in relation to his or her expectations.

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DEFINITION 5: Whereas according to Dr.phillip kotler: Customer satisfaction occurs when the perception of the reward from the purchase of goods or service by customer meets or exceeds his/her perceived sacrifice. The perception is a consequence of matching past purchase and consumption experience with the current purchase.

1.3.3 MEASURING CUSTOMER SATISFACTION: There are several ways to gather input from customer. The simplest way to find out, how customer feel and what they want, is to ask them. If you have only 20 customers, you can talk to each one personally. The advantage of this approach is that you will get a personal feel for each customer. The disadvantage is you will gather different information from each customer depending on how the conversation goes. Some of ways in which you can approach the customer are listed below:

I.CUSTOMER SURVEY: Customer surveys with standardized survey questions insure that you will collect the same information from everyone. Remember that few of your customers will be interested in filling out a questionnaire. Its work for them, without much reward. By launching a customer survey as an attempt to find out how we can serve better your customers will feel less put upon.

Here are few of the possible dimensions you could measure: Quality of service Speed of service Pricing

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Complaints or problems Trust in your employees The closeness of relationship with contacts in your firm Types of other services needed Your positioning in clients mind

II. FOCUS GROUP: Focus group is good ways to get informal input from group of customers or prospects. You bring in 5-10 customers or prospects and ask them questions or have them react to material. You can pay professional facilitator and video tape the whole session, or just lead an informal discussion yourself. In either case, you have a chance to gather ideas about customer needs, reactions to your company, suggestions for new services, and so forth. In additional to individual responses, you get ideas that develop as the group reacts to each others responses. III. CLIENT ADVISORY GROUP: One way to get regular input from customers is to put together an advisory group. This can act like a focus group, but is set up to provide input over time. You may pay members, or simply buy them dinner every quarter. There are many benefits to such groups. They give you a source of input from the customer viewpoint. They provide a sounding board for specific questions. They enhance your relationship with good customers who become more committed to your success. And they can move relationship with prospects ahead.

1.3.4 IMPORTANCE OF CUSTOMER SATISFACTION:

Why Customer Satisfaction: A customer is satisfied only when he is getting quality product and quality service which he perceives. If a company is able to provide both, this will lead to customer satisfaction. A satisfied
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customer will develop loyalty towards the company and will buy product of same company again and again. At the same time he will recommend companys product to others. This will help company in getting new customers. As a result companys sale will increase and profits will rise. Dissatisfied customer on an average will tell 12 others not to buy a product of the company. With internet and other information technology tools this number could go up to 10,000. This will affect the image of the company and will result in loss of sale and profit. The cost of acquiring new customer is 5 times more than keeping the old one. The old customer will remain with a company only if they are satisfied with the services provided by the company. If a customer has a major complaint, 91 % of such customers will not buy from the company again. If the problem is resolved quickly, 82 % of them will return. So a company should see that it is able to meet expectations of each and every customer and should not delay in solving customers complaint.

1.3.5. PROCESS OF CUSTOMER SATISFACTION: Customer Satisfaction Process - Five Steps Step 1 Understanding Customer Expectations Step 2- Promises to Customers Step 3 Execution Step 4 - Ongoing Dialog with a Customer Step 5 - Customer Satisfaction Surveys

Step 1 Understanding Customer Expectations: How customers wants and needs, customers standards and expectations, are incorporated into our promises to customers to not only make a sale, but achieve high Customer Satisfaction We must know what our customers expect from us. We must work with our
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customers to precisely learn their expectations Customer Expectations differ by region by country7

Step 2- Promises to Customers Set promises that can be kept Aim to exceed expectations rather than to meet them
Delight customers by surprising them (Surprise is something not promised, yet delivered)

Step 3 Execution Products and Services are provided to customers Customers had certain expectations before products/services were delivered Depending if these expectations were met, not met, or exceeded customer Experiences certain level of Customer Satisfaction Occasionally there are problems with products/services provided
A problem can be fixed during the initial call or a visit (first contact resolution) or a ticket is

opened Tickets are worked on. Customer problems are eventually solved Depending on how the Problem Resolution is handled customer experiences Certain level of Customer Satisfaction

Step 4 - Ongoing Dialog with a Customer Executive meetings User Group meetings Other meetings

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Step 5 - Customer Satisfaction Surveys and Metrics Customer Satisfaction Surveys Event Driven Surveys Internal Indicators of Customer Satisfaction Tickets Resolved Within Objectives Tickets Overdue Resolve Time Response Time

CHAPTER-II
2. REVIEW OF LITERATURE

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A literature is a body of text that aims to review the critical points of current knowledge on a particular topic, the literature review usually precedes a research proposal, methodology and results section. Its ultimate goal is to bring the reader up to date with current literature on a topic and forms the basis for other goals, such as future research that may be needed in the area. 2.1. CONCEPT & THEORY In todays competitive world where every company is striving to retain and capture market the importance of satisfying the existing customers has increased. And almost every company realizes this it is only because of this reason that the companies are spending huge amounts for finding out the level of customer satisfaction and trying to improve this level by providing out the level of customer satisfaction and trying to improve this level by providing better products and services. Some of the researches that have been done by various companies in different sectors, in the field of customer satisfaction have been discussed below. CUSTOMER SURVEY I: A survey was conducted by The University of Michigan to find out the level of customer satisfaction for Lexus car owners and users. According to the report the customers rated Lexus as 87 on a scale of 100. It was also found that the major criteria for satisfying the customer were not the incentives but quality of the cars. The report suggested the company to reduce the production runs and concentrate on improving the quality.

CUSTOMER SURVEY II:

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A customer satisfying survey was conducted by the SKY(Satellite TV), which found out that approximately 62% of the respondents were very dissatisfied (along with another 25% who were dissatisfied) with the cost of cable television service. A majority of the respondents were satisfied with friendliness and courtesy of customer service personnel, however; approximately 30% of the respondents rated the cable companys performance as poor. With regard to open-ended comments, respondents felt that the cost of the cable service was too high, a need for cable completion existed and the desire for a basic cable package offering was desired. CUSTOMER SURVEY III: According to a survey conducted by J.D.power Asia pacific, to find the level of customer satisfying among the marutisuzuki car owners, the company scored 867 points on a scale of 1000. The study assesses the overall contentment of the owners of the vehicle who visited their official dealer or service centre for maintenance or repair work in the initial 12 to 18 months of ownership. The report suggested that the overall satisfaction level of the customers is determined by utilizing seven measures including service quality, user-friendly service, service advisor, service initiation; service delivery; and in-service experience. CUSTOMER SURVEY IV: A customer satisfaction survey was conducted by the Institute of Air Navigation services to find out the level of satisfaction among the students. The survey accounted 2778 students, it was found that around 90% of the students were satisfied with the modules and more than 88% students indicated that the modules met the objectives. However about 23% of the students recommended a change in the structure of the modules. The analysis of the open ended questions showed that around the 56% of the students wanted changes in the e-learning & training programs. CUSTOMER SURVEY V:
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Another customer satisfaction survey was conducted by Lachip (Louisiana childrens health insurance program), which showed that although more than 78% of the customers were satisfied with the services provided but nearly 38% of the customers though that the process of applying for the program was very cumber some and time consuming. CUSTOMER SURVEY VI: National centre for education statistics (NCES) conducted a customer satisfaction survey to find out the level of customer related to the NCES publications, NCES database & user tools and other services provided by the NCES. The survey concluded that about 90% of the customers were either satisfied or very satisfied with the publications & the services provided by the NCES. And not more than 5% of the customers reported dissatisfaction with such publication aspects as overall quality of report, comprehensiveness, ease of understanding, relevance of information, and accuracy, however, 15% of users reported dissatisfaction with timelines. CUSTOMER SURVEY VII: A customers satisfaction research conducted by Don Dewees and David Duff in the field of Automobile Insurance sector in the U.S.A. according to this report although it was though that monetary compensation for the vehicular accidental claims was the path to customer satisfaction, however the customer thought that a bundle of small things such as promptly answered telephone calls or mails, recognition that the person applying for the claim is going through a stressful and emotional period, contribute a great deal in customer satisfaction.

CUSTOMER SURVEY VIII:

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Another customer satisfaction survey was conducted at the Marina Mall. This survey was conducted using a questionnaire as the research instrument, with a sample size of 300 people visiting the mall, which included 150 males & 150 female respondents. Questions relating to different aspects of the mall in the area of design, service, atmosphere, quality, selection, Varity, products, sales people, as well as parking and time preference for visiting the mall. Findings in this study include gender differences in the type of shops, food establishment, entertainment, etc. however, the marina shopping mall is rated by the respondents/consumers participating in this study as having satisfied their expectations in most areas and totaling a majority percentage as well. CUSTOMER SURVEY IX: NBRI (national business research institute) conducted a research for the HYATT HOTALS, U.S.A. after the terrorist attack of 9/11, as the sales for the hotel were falling drastically, the leading hotel chain engaged NBRI to a customer satisfaction survey to find the level of customer satisfaction and ways to improve the same. The survey revealed that price was no longer the factor effecting the perception or the level of satisfaction of the customers. However, according to more than 86% of the customers security arrangements and the friendliness of the staff were the main reasons for customer satisfaction or dissatisfaction. CUSTOMER SURVEY X: Another research in the field of evaluation of customer satisfaction was conducted by Star bucks indicated the customer satisfaction, not just customer service, had to be improved quickly and the star bucks head office had failed to see a changed customer base. The report point out that, inspiring customer loyalty requires local store level efforts to remove the publics perception of a corporation only interested in generating more stores.

CUSTOMER SURVEY XI:

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A customer satisfaction survey conducted by Yamaha Motor India pvt. Ltd. revealed that more than 78% of the customers were either highly satisfied or satisfied. Out of these 56% of the highly satisfied or satisfied customers turned out to be the repeat purchasers of the Yamaha bikes. The main reasons of satisfaction among the customers were the fuel economy & power of bikes.

2.2: INDUSTRY PROFILE

"WEALTH IS HAVING ENOUGH MONEY AND ENOUGH TIME TO DO WHAT YOU WANT AND WHEN YOU WANT - BURKE HEDGES In India, agriculture is a traditional profession where individual small farmers whose land holding pattern is minimal, are engaged in food production. This scenario is characterized by less innovation and low productivity. In countries like Egypt and Israel, companies holding less quantity of lands are engaged in corporate agriculture. As a result of this process, they have been very successful in the industry with better planning, innovation, high productivity and huge profits.

Unlike other Countries in the world, India is a blessed Country, with ideal weather, fertile soil, moderate sunlight and many more resources for every living creature. Based on a deep study, India is the only ideal place in the world for cultivation to produce food for the whole world. In Western Countries, the weather, due to geographical & environmental changes is not good for growing plants, crops or any other agricultural activities since with agriculture becomes impossible in Western countries. In the Middle East, the condition is very pathetic. Even for water, they have to struggle a lot to get water. Water scarcity and fertile soils are the major existing problems in the countries. they are covered

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While understanding the deepest concept of forming agriculture related activities, a wise man decides to implement it in India only, as it is the only one country in the World where every kind of plant grows without proper cultivation because the soil is naturally fertile. Not even a single place of India will be plain without any kind of bushes or small plants because the soil has got that much natural fertilizer to feed the plants. Looking into the amazing fact, one can understand the natural resources which are available free of cost in India. If these resources are utilized in a proper channel to strengthen the Indian Economy, it will be awesome and amazing. By planting and growing good plants can bring us good yielding. Converting the wasteland into Greenland makes the weather pleasant, brings rain to the earth, etc. Every house and earning members can contribute for bulk land agriculture, by joining as a land investor. In turn the investment grown to huge amount to fulfill the future needs of the investor in a given period. War against food scarcity. FAO of United Nation warns about food scarcity, which is nearing. The only way to avoid such a crucial issue is to focus on agriculture developments in our country, where lot of agriculture land is available. Regular income ACIR guarantees for regular income to the advisors with the career plan, which includes Weekly Commission, Royalties, Bonus, etc. ACIR's infrastructure, system and trainings help them to make regular income for her valuable advisors.

NAGERCOIL: current monthly output in the farm India sector is estimated to be more than 10 lakes rupees and in this organization give full protect the people so the customers are hopefully invest and

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also in this contribution of investment to secure the food safety and security. In company to protect the customers and give correct fulfillment and give 2 to 20 per cent for each customers of money value.

2.3: COMPANY PROFILE

We are a Chennai based corporate company, registered as public limited company , under companies act 1956, numbered U74999TN2009PLC072120.Company engaged in wealth creation by developing wastelands and identify various wealth solutions strategies. At ACIR, we have experts in the field of agriculture and horticulture providing their valued expertise in the conversion of wasteland into productive land. Because of the constant increase and massive explosion of world population the global community is expected to face a vast disaster which is called FOOD SCARCITY. This leaves the entire world in grave danger due to non-availability of nutritious food. So far, the world has not understood the global threat which is just around the corner. Above all, even the developed and developing countries have failed to be aware of the Universal fact that If there is a war called Third World War, it will be only for the sake of food. As a matter of the shocking truth despite a lot of obstacles and hurdles, ACIR has bravely set out to protect the entire world from starving and hunger. Upon the valuable advice of a team of experts in food industry ACIR, has finally discovered that the widespread scarcity of food can only be undermined by converting the waste land into productive land so as to produce a larger amount food for which would feed the global community sufficiently. We encourage and entertain the international community to join the hands together in order to save the entire planet from the forthcoming disasters.

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In matured markets or countries like America, Australia people know to create their wealth by the way of wealth accumulation i.e., "Your first expenditure of your every income must be a savings and investments", says the financial literacy. ACIR shows the right way of savings and investments. The savings made by a wise community may live a luxury and fear free life.

NAGERCOIL: current monthly output in the farm India sector is estimated to be more than 10 lakes rupees and in this organization give full protect the people so the customers are hopefully invest and also in this contribution of investment to secure the food safety and security. In company to protect the customers and give correct fulfillment and give 2 to 20 per cent for each customers of money value. Farm India wealth developers Private Limited is in the business of providing special process services to the agriculture component with an annual turnover of around Rs.6 cores. The scope of the processes are getting contribution from public and also to develop the agriculture and getting good satisfaction and after such period return the contribution and assembly of components as per the customer specifications. We believe that people are the biggest assets of our company. We have around 525customers totally in all the six companies of our group with most of them in the age group of 20-50 years and with multiple investments. The working and family people well for taking the organization to the next level of growth trajectory. The focus is on grooming customers with multiple investments and to encourage them to take on good investment for future.

VALUES: Transforming conventional agriculture into corporate agriculture

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 Joint land ownership, but single centered operation Corporate Dairy farms Assets and wealth management - Insurance and mutual funds Real estate solutions

SINGLE PAYMENT PLAN (SPP) Sl. No. 1. 2. 3. 4. 5 Land Area (In Units)* 1 2 5 10 20 Consideration (In Rs.) 5,000 10,000 25,000 50,000 1,00,000 X 3.5Yrs 7,450 14,900 37,250 74,500 1,49,000 Y 5 Yrs 8,750 17,500 43,750 87,500 1,75,000 Z 6 Yrs 10,000 20,000 50,000 1,00,000 2,00,000

INSTALLMENT PAYMENT PLAN (IPP-42 Months) Sl. No. 1. 2. 3 4. Land Area (In Units)* 2 4 6 8 Consideration (in Rs.) 10,500 21,000 31,500 42,000 Mly 250 500 750 1,000 Qly 740 1,480 2,220 2,960 Installment Hly 1,475 2,950 4,425 5,900 Yrly 2,925 5,850 8,775 11,700 Estimated Return (Rs.) 12,750 25,500 38,250 51,000

INSTALLMENT PAYMENT PLAN (IPP-66 Months)

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Sl. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Land Area (in units)* 1 2 3 4 5 10 15 20 50 100

Consideration (in Rs.) 6,600 13,200 19,800 26,400 33,000 66,000 99,000 1,32,000 3,30,000 6,60,000 Mly 100 200 300 400 500 1,000 1,500 2,000 5,000 10,000

Installment Qly Hly 295 590 885 1,180 1,475 2,950 4,425 5,900 14,750 29,500 580 1,160 1,740 2,320 2,900 5,800 8,700 11,600 29,000 58,000

Estimated Yrly 1,150 2,300 3,450 4,600 5,750 11,500 17,250 23,000 57,500 1,15,000 Return (Rs.) 9,550 19,100 28,650 38,200 47,750 95,500 1,43,250 1,91,000 4,77,500 9,95,000

*1 unit = 872 Sq.Ft.

HEAD OFFICE: CHENNAI Standard business centre 42, whites road, second floor Royapettah, Branch Offices:1.PUTHUKOTTAI #41, Sri Suba Bharathi Shopping Complex, Marthandapuram 3rd Street, Puthukottai -1 2.TUTICORIN

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#48D/38 1st floor, Pearl Plaza, Balavinayagar koil street, Tuticorin-2 3.NAGAPATTINAM #34, 2nd floor [opp. canara bank], Nilakeezha street, 4.NAGERCOIL 2nd floor (near. chakravarthi mall) Chettikulam.

2.4: PRODUCT PROFILE

OUR PRODUCTS 1. Single Payment 42 Months 2. Single Payment 60 Months 3. Single Payment 72 Months 4. Installment 42 Months 5. Installment 66 Months

(x) SPP 3.5 Years (y) SPP 5 Years (z) SPP 6 Years INCOME OPPORTUNITIES

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By selling our plans (SPP & IPP) through a team or self fetches career income for advisors. TYPES OF INCOME 1. Bike Advance 2. Field Allowances 3. Level Bonanza 4. Commission 5. Car Advance 6. Bonus 7. Royalties Bike Advance

Bike Advance will be paid when the advisor reaches emerald advisor rank. FIELD ALLOWANCE 3 types of filed allowances.

(a) Self Monthly Collection - Rs.2000/(b) Self Monthly Collection - Rs.5000/(c) Self monthly Collection - Rs.10000/-

LEVEL BONANZA

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LEVEL 8 9 10 11 12 13 14 15 16 17 18 19 20

COUNT 125 250 500 1000 2000 4000 8000 16000 32000 64000 125000 250000 500000

BONANZA Executive Bag Wrist Watch Term Policy Family, Medical Policy Suit - Raymonds Digital camera - Sony Color TV - LG Dell Laptop Unicorn Bike Gold Hamper (1 Lac.) Maruthi Car Indica Car Honda City Car

COMCOMMISSION (20 LEVEL MATRIX) Level 1 2 3 4 5 6-10 11-20 IPP 66 MONTHS (%) 1st Year Next Years 20 7 5 0.50 3 0.30 2 0.25 1.50 0.20 0.50 0.15 0.10 0.10 IPP 42 Months (%) 1st year Next Years 5 2 1 0.20 0.50 0.10 0.25 0.10 0.25 0.10 0.20 0.10 0.10 0.10 SPP (%) 5&6 Years 3.5 Years 7 3.00 1.00 0.50 0.50 0.30 0.25 0.25 0.25 0.20 0.20 0.15 0.10 0.10

Business Volume For Other Benefits IPP : 66 Months 100% / 42 Months 40% SPP : 5 & 6 Years 40% / 3.5 Years 20% Second Year BV - 20% Each plan

Rank and Rewards

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Sl. No. 1 2 3 4 5 6 7

Rank Star Advisor Pearl Advisor Silver Advisor Emerald Advisor Gold Advisor Diamond Advisor Platinum Advisor

Team BV 100000 200000 1000000 2000000 5000000 10000000 20000000

Team Ceiling 50000 100000 200000 1000000 2000000 5000000 10000000

Duration (Month) 2 2 2 2 2 2

Rewards Power Workshop Tour / Resorts Royalty - Silver Bike Advance [Rs.10000/-] Royalty - Gold Car Advance[Rs.200000/-] Platinum Royalty

2.5: ORGANISATIONAL STRUCTURE OF THE COMPANY

GM

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PRODUCTION MANAGER

HR MANAGER

ACCOUNTS MANAGER

TECHNECIAL ADMINISTRATOR

ADMIN MANAGER

MARKETING MANAGER

MATERIAL MANAGER

CHAPTER-III
RESEARCH METHODOLOGY

3.1: STATEMENT OF THE PROBLEM Wealth developers investment and other future investment are inter-connected and interdependent. Customers spending more time in office, dealing with clients and the pressures of job can interfere and affect the personal life, sometimes making it impossible to even complete the household chores. On the

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other hand, wealth developers can also be demanding if you have a kid or aging parents, financial problems or even problems in the life of a dear relative. It can be give pressure to customers, creating stress and lack of concentration at future life. The research objective is to analyze the factors hindering the value of customer satisfaction and customer future demand.

3.2: NEED FOR THE STUDY

This topic chosen aims to study how the MARKETING department functions effectively in assisting customers to balance their satisfaction and future life and devising MARKETING polices which helps all customers life and future demand. In todays fast paced corporate world, customer satisfaction is being mostly important. Customers relieve the stress about future life is important and in this method give high productivity.
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3.3: OBJECTIVES OF THE STUDY

PRIMARY OBJECTIVE:
To assess the satisfaction of the customers in FARM INDIA wealth developers private Ltd.

SECONDARY OBJECTIVE: To identify the factors that affects the quality of life in terms of career and family.
To find the relationship between wealth developers and customers satisfaction.

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 To find the relationship between stress life and future life. To identify the influencing future life.

To identify the customers demand for future life.

3.4: METHODS / TOOLS /TECHNIQUES / RESEARCH DESIGN: MEANING: Research is the search for knowledge. It is a scientific and systematic for pertinent information or a specific topic. Research is the systematized effort to gain new knowledge. It is a careful investigation or inquiry especially through search for new facts in any branch of knowledge. It is the systematic approach concerning generalization and the formulation of a theory.

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Methods / Tools /Techniques / Research Design: A research design in the specification of methods and procedures for acquiring the needed information it is the overall operational pattern of frame work of the project that stipulates what information is to be collected from which sources by what procedures. It constitutes the blueprint for the collection, measurement and analysis of data. Thus research design is a conceptual framework within which the research is conducted. In this Study Descriptive Research Design has been adopted Sources of Data: For any research it becomes necessary to collect the data that are appropriate. Depending upon the source of information available data can be classified as Primary Data: The primary data are those, which are collected for the first time by the researcher. It is the fresh data. It was collected by administering questionnaire from the employees. Primary data Secondary data

Secondary data: Secondary data are those, which have already been collected by someone else for some other purpose. In this project, secondary sources such as the magazines, books, periodicals, project reports and certain manuals the company have been used to collect the information. Even the secondary data was collected from web sources company records prefer some books to fulfil the requirements.

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The study is conducted to know the customer satisfaction and their future demand towards it and the data is collected through questionnaires. The questionnaires consist of multiple choices designed for customer satisfaction in FARM INDIA wealth developers private Ltd., Sampling design: In this research, the samples are collected from customers by non-probability convenience sampling method. Population: The total population for the FARM INDIA wealth developers Private Ltd., 525 customers. Sampling unit: The sampling unit refers to whom survey is to be conducted. In this research the sampling unit is the general population who are the customers of FARM INDIA wealth developers private Ltd. The 175 samples are given to the customers. But respondents gathered are 162 so that the researcher will get genuine results. Sampling size The sizes of respondents taken for the research are 162 from the organization which will help in assessing customer satisfaction. Research Instrument The researcher used a structured questionnaire as the research instrument tool consists of rating and multiple choice questions in order to get the data. Statistical tools used The primary data was tabulated exhaustively and supplemented with suitable bar diagrams, pie line, area, and other charts. The table thus obtained is analyzed with suitable statistical tools and techniques so that interpretation would be precise. After interpreting the results, suitable suggestions are made to the organization in order to improve the customers satisfaction practices. The statistical tools used for analysis are percentage method, chi-square test and ANOVA test.
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Percentage (%)

= Number of respondents Total number of respondents

* 100

Chi square, 2 ANOVA test SE2

= ((O-E) 2 / E) = C.F [Grant total ]2 / N (no of absent) = TSS (SC2+SE2)

3.5: SCOPE OF THE STUDY

Assessment of customer satisfaction was undertaken among the customers at FARM INDIA wealth developers Pvt Ltd., Nagercoil to analyze the balancing capacity towards their investment and future life

The study helps the researcher to find the factors affecting satisfaction of the customers. 38

 It also gives the researcher an idea about the factors which creates bias between the satisfactions of

the customers in the organization.

The study will enable the respondents to know how far they are capable in balancing their

investment and future life.

The respondents will also know what factors hindering or enhances their investment in organization. It also assists them for investment in organization and getting more accomplished, leading to greater

success. It also helps them to improving relationships with family and friends.

3.6: LIMITATIONS OF THE STUDY

The study on is applicable only with customers respondents of FARM INDIA wealth developers

private Ltd.,
The sample size is limited to 162 from the population525.

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 The main source of data for the study was primary data with the help of self administered

questionnaires. So there are chances of biased information provided by the respondents.

It is difficult to elicit responses from customers who do investment.

Due to limits & time, a detailed & comprehensive study could not be made.

CHAPTER-IV
4. DATA ANALYSIS AND INTERPRETATION Processing data is very important in a research. After collecting the data, the next step of the researcher is to analyse and interpret the data. The purpose of analysis is to draw conclusions. Analysis of data involves organising the data in a particular manner. Interpretation of data is a method of deriving conclusions from the data analysed. Analysis of data is not complete unless it is interpreted.

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The data are collected through census and books, reports, and internet etc. The census was conducted from the consumers in FARM INDIA wealth developers in Pvt Ltd. The data collected by the researcher are tabulated and analyzed in such a way to make interpretations. Interpretation refers to the task of drawing inferences from the collected facts after an analytical and experimental. Thus interpretation is the device through which the factors that seem too essential to explain what has been absorbed by researcher in the course of study can be better understood and it also provides a theoretical conception which can serve as a guide for further researches. The researcher has done an analysis and has interpreted the results from such analysis in an efficient manner. The Research Instrument has been used in an appropriate manner for the analysis. All such interpreted results are derived from the analysis of the data collected. The researcher has used tool for the analysis, 1) Percentage Analysis 2) Chi-Square test.
3) ANOVA analysis is a two-way method

With the help of the analysis the researcher has drawn her finding and suggestions for the research that has been done.

4.1 PERCENTAGE ANALYSIS

TABLE NO: 4.1.1 THE TABLE SHOWING THE GENDER OF THE RESPONDENTS

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S. NO 1 2

OPTION Male Female Total

RESPONDENT 104 58 162

PERCENTAGE 64% 36% 100%

SOURCE: PRIMARY DATA INFERENCE: A closer look at the above table brings to light the following facts that 36% are female and 64% are male. There is more number of male customers in the company. It shows that most of the Male are more likely to this company schemes and satisfaction. However, they enjoy greater support from their colleagues and claim that their investment.

CHART NO: 4.1.1 THE CHART SHOWING THE GENDER OF RESPONDENTS

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TABLE NO: 4.1.2 THE TABLE SHOWING THE AGE OF THE RESPONDENTS

43

S. NO

OPTION

RESPONDENT

PERCENTAGE

1 2 3 4

20-25 26-30 31-35 35 and above Total

20 62 45 35 162

9% 38% 28% 25% 100%

SOURCE: PRIMARY DATA INFERENCE: A closer look at the above table brings to light the following facts that 9% of the respondents comes under 20-25, 38% of the respondents come under the category of 26-30 years and 28% of the respondents come under the category of above 31-35,25%0f respondents comes under 35 and above years. Most of the respondents come under the category of 26-30 years therefore they might be facing a problem of work pressure and life to manage child and wife and financial burden expected more depression.

CHART NO: 4.1.2 THE CHART SHOWING THE AGE OF THE RESPONDENTS

44

40 % 35 % 30 % 25 % 20 % 15 % 10 % 5 % 0 % 20 -25 20

62 45 35

26-30

3 1-35

36and above

TABLE NO: 4.1.3 THE TABLE SHOWING THE EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

45

S.NO 1 2 3 4

OPTION SSLC HSC Diploma Graduate Total

RESPONDENT 24 30 50 58 162

PERCENTAGE 15% 18% 31% 36% 100%

SOURCES: PRIMARY DATA INFERENCE: A closer look at the above table brings to light the following facts that 15% of the respondents finished up to SSLC, 18% of the respondents finished up to HSC, 31% of the respondents finished up to diploma and 36% of the respondents finished up to graduate. Most of the respondents finished up to graduate because regarding to their particular eligibility of designation.

CHART NO: 4.1. 3 THE CHART SHOWING THE EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

46

47

TABLE NO: 4.1.4 THE TABLE SHOWING THE YEAR OF EXPERIENCE IN RESPONDENTS

S.NO 1 2 3 4

OPTION Below 6 months 6 months-1 year 1-3 year Above 3 year Total

RESPONDENT 23 34 57 48 162

PERCENTAGE 14% 21% 30% 35% 100%

SOURCE: PRIMARY DATA INFERENCE: A closer look at the above table brings to light the following facts that 14% of the respondents are below 6 months 21% of the respondents are 6 month-1 year, 30% of the respondents are 1-3 year diploma and 35% of the respondents are above 3 year. Most of the respondents are above 3 years experience due standard job nature.

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CHART NO: 4.1.4 THE CHART SHOWING THE YEAR OF EXPERIENCE OF THE RESPONDENTS

49

TABLE: 4.1.5 THE TABLE SHOWING THE SALARY OF THE RESPONDENTS

S.NO 1 2 3 4

OPTION Below -10000 10001-20000 20001-30000 Above -30000 Total

RESPONDENT 23 34 57 48 162

PERCENTAGE 14% 21% 35% 30% 100%

SOURCE: PRIMARY DATA INFERENCE: A closer look at the above table brings to light the following facts that 14% of the respondents salary are below-10000, 21% of the respondents salary are 10001-20000, 35% of the respondents salary are 2000130000 and 30% of the respondents salary are above 30000. Most of the respondents salary is 2000130000 due to experience.

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CHART NO: 4.1.5 THE CHART SHOWING THE RESPONDENTS SALARY

TABLE NO: 4.1.6

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THE TABLE SHOWING THE MARITAL STATUS RESPONDENTS

S NO 1 2

Option Married Unmarried Total

Respondent 92 70 162

Percentage 57% 43% 100%

SOURCE: PRIMARY DATA INFERENCE: A closer look at the above table brings to light the following facts that 57% of the respondents got married and 43% of the respondents are unmarried. Most of the respondents are married. At this, period most of the married customers are fully satisfied.

CHART NO: 4.1.6 THE CHART SHOWING THE RESPONDENTS MARITAL STATUS
52

TABLE NO: 4.1.7 THE TABLE SHOWING THE RESPONDENTS OF OCCUPATION

53

Frequency Business Service Self-employed Students Total 101 38 19 4 162

Percentage 62.3% 23.4.% 11.7% 2.6% 100%

INFERANCE: As shown above out of 162 respondents, 101 were businessmen, 38 respondents belonged to the service class, 19 respondents were self employed (i.e. were professionals such as charted accountants, doctors, lawyers etc.). One of the main reasons behind businessman being the major customers of the farm India could be the higher average income of the businessmen in Tamilnadu i.e. around Rs.1, 00,000 per annum.

TABLE NO: 4.1.7 THE TABLE SHOWING THE RESPONDENTS OF OCCUPATION

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TABLE NO: 4.1.8 THE TABLE SHOWING THE RESPONDENTS BUDGET DECISIONS

55

Frequency Pre decided Not decided Total 116 46 162

Percent 71.6% 29.4% 100.0%

Valid percent 71.6% 29.4% 100.0%

Cumulative percent 71.6% 21.4% 100.0%

INFERENCE: A closer look at the above table brings to light the following facts that 71.6% of the respondents are thing about future and budget decision and 29.4% of the respondents are do not thing about future. Most of the respondents are pre decided. At the workplace, most of the customers are under stress cannot be treated differently because of his/her status.

TABLE NO: 4.1.8 THE TABLE SHOWING THE RESPONDENTS BUDGET DECISIONS

56

B et D udg ecisions

Pre decided Not decided

TABLE NO: 4.1.9 THE TABLE SHOWING THE RESPONDENTS DEPRESSED ABOUT INVESTMENT

57

S NO

Option

Respondent

Percentage

1 2 3 4 5

Always Sometimes Rarely Often Never Total

0 41 8 61 52 162

0% 25% 5% 38% 32% 100%

INFERENCE: A closer look at the above table brings to light the following facts that 0% of the respondents always get depressed of investment, 25% of the respondents feels sometimes depressed, 5% of the respondents are rarely depressed, 38% of the respondents are often depressed, 32% of the respondents feel never depressed about investment because the customers are fully satisfied.

CHART NO: 4.1.9 THE CHART SHOWING THE RESPONDENTS DEPRESSED ABOUT INVESRMENT
58

4 0 3 5 3 0 2 5 2 0 1 5 1 0 5 0 Never Often R arely S etim om es Alwys

TABLE NO: 4.1.10 THE TABLE SHOWING THE RESPONDENTS INVESTMENT SATISFACTION

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S NO

Option

Respondent

Percentage

1 2 3 4 5

Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Total

52 110 0 0 0 162

32% 68% 0% 0% 0% 100

INFERENCE: A closer look at the above table brings to light the following facts that 32% of the respondents are highly satisfied, 68% of the respondents are satisfied, 0% of the respondents are neutral, 0% of the respondents dissatisfied and 0% of the respondents are highly dissatisfied about investment. Most of the respondents are satisfied about investment because the organization provides favorable climate for the customers.

CHART NO: 4.1.10 THE CHART SHOWING THE RESPONDENTS SATISFACTION ABOUT INVESTMENT
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70 60 50 40 30 20 10 0 Hig hly satis fied S atisfied Neutral Dissatis fied Hig hly dissatisfied

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TABLE NO: 4.1.11 THE TABLE SHOWING THE RESPONDENTS THINK ABOUT INVESTMENT

S NO 1 2 3 4 5

Options Always Sometimes Rarely Often Never think Total

Respondents 29 45 69 19 0 162

Percentage 18% 28% 43% 11% 0% 100%

INFERENCE: A closer look at the above table brings to light the following facts that 18% of the respondents always think about their investment, 28% of the respondents sometimes think about their investment, 43% of the respondents neutral about their investment, 11% of the respondents often think about their investment and 0% of the respondents never think about their investment. Most of the respondents 43% said that they rarely think about their investment due to family tensions.

CHART NO: 4.1.11 THE CHART SHOWING THE RESPONDENTS THINK ABOUT INVESTMENT

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50 45 40 35 30 25 20 15 10 5 0

43

28 18 11 0 Always S etim om es R arely Often Never think

4.2 CHI SQUARE ANALYSES

The chi square test is one of the simplest and most widely used non- parametric tests in statistical work. As a non-parametric test it can be used to determine if categorical data shows dependency or the two
63

classifications are independent. It can also be used to make comparisons between theoretical population and actual data when categories are used. NULL HYPOTHESIS: H0: There is no significant relationship between satisfaction and respondents feeling organization has a great deal of personal meaning. ALTERNATE HYPOTHESIS: H1: There is significant relationship between satisfaction and respondents feeling organization has a great of personal meaning.

Formula X2
=

(O-E)2 E Observed frequency Expected frequency

O E

= =

Chi- square is used to test whether differences between observed and expected frequencies are significant or not.

TABLE NO: 4.2.1 RELATIONSHIP BETWEEN MARITAL STATUS AND SALARY

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A chi-square test is conducted to determine whether there exists a relationship between marital status and salary for investment. Null Hypothesis (H0) There is no significant relationship between marital status and salary for investment. OBSERVED FREQUENCY salary Below -10000 Marital status Married Unmarried Total 19 4 23 10001-20000 26 8 34 20001-30000 34 23 57 Above -30000 13 35 48 Total 92 70 162

EXPECTED FREQUENCY Salary Below -10000 10001-20000 20001-30000 Marital status Married Unmarried Total 13.06 9.93 22.99 19.30 14.69 33.99 32.37 24.62 56.99 Above -30000 27.25 20.74 47.99 Total 91.98 69.98 161.96

O 19 26 34

E 13.06 19.30 32.37

O-E 5.94 6.7 1.63

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(O-E)2 35.28 44.89 2.65

(O-E)2/E 2.70 2.32 0.08

13 4 8 23 35

27.25 9.93 14.69 24.62 20.74

14.25 -5.93 -6.69 -1.62 14.26

203.0 35.16 44.75 2.62 203.3 Total

7.44 3.54 3.04 0.10 9.80 29.02

X2= [(O-E) 2/E] Calculated value =29.02 Degree of freedom =(r-1) (c-1) = (2-1) (4-1) =3 At 5%singnificance level, table value =7.815 As calculate value > Table value Reject H0 INFERENCE: Since the calculated value is > tabulated value the H0 is rejected. Therefore there is a significant relationship between marital status and salary for investment. Despite widespread agreement that investment and family roles are interdependent, there is little consensus as to how investment affects family functioning. Present a framework to account for this. First, articulates two hypotheses critical to this framework. It is the quality of the customer experience, and not customer status nor the quantity of customer that is critical to understanding the effects of investment on the family.

TABLE NO: 4.2.2 RELATIONSHIP BETWEEN GENDER AND INVESTMENT SATISFACTION A chi-square test is conducted to determine whether there exists a relationship between gender and investment satisfaction.
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Null Hypothesis (H0) There is significant relationship between gender and superiors support for investment.

OBSERVED FREQUENCY Investme nt satisfaction Gender Male Female Total Highly satisfied 41 11 52 Satisfied Neutral Dissatisfied Highly dissatisfied 0 0 0 Total

63 47 110

0 0 0

0 0 0

104 58 162

EXPECTED FREQUENCY Investme nt satisfaction Gender Male Female Total Highly satisfied 33.38 18.6 51.98 Satisfied Neutral Dissatisfied Highly dissatisfied 0 0 0 Total

70.61 39.38 109.99

0 0 0

0 0 0

103.99 57.98 161.97

O 41 63 0 0

E 33.38 70.61 0 0

O-E 7.62 -7.61 0 0

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(O-E)2 58.06 57.91 0 0

(O-E)2/E 1.73 0.82 0 0

0 11 47 0 0 0

0 18.6 39.38 0 0 0

0 -7.6 7.62 0 0 0 Total

0 57.76 58.06 0 0 0

0 3.10 1.47 0 0 0 7.12

X2= [(O-E) 2/E] Calculated value =7.12 Degree of freedom =(r-1) (c-1) = (2-1) (5-1) = 4 At 5% significance level, table value =9.488 As calculate value < Table value Accept H0 INFERENCE: Since the calculated value is < tabulated value the null hypothesis is accept. Therefore there is a no significant relationship between gender and customer satisfaction. Men report higher investment satisfaction than women and higher investment satisfaction for future dominated by men customers.

TABLE NO: 4.2.3 RELATIONSHIP BETWEEN INCOME AND DEPRESSED FOR INVESTMENT A chi-square test is conducted to determine whether there exists a relationship between incomes and depressed for investment. Null Hypothesis (H0)

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There is significant relationship between income and depressed for investment. OBSERVED FREQUENCY Depressed for investment Income Below -10000 10001-20000 20001-30000 Above -30000 Total Always 0 0 0 0 0 Sometimes 10 11 8 12 41 Rarely 2 2 3 1 8 Never 7 14 29 11 61 Often 4 7 17 24 52 Total 23 34 57 48 162

EXPECTED FREQUENCY Depressed for investment Income Below -10000 10001-20000 20001-30000 Above -30000 Total O 0 10 2 7 4 0 11 2 14 Always Sometimes Rarely Never Often Total

0 0 0 0 0 E 0 5.82 1.13 8.66 7.38 0 8.60 1.67 12.8

5.82 8.60 14.4 12.14 41

1.13 1.67 2.81 2.37 8 O-E 0 4.18 0.87 -1.66 -3.38 0 2.4 0.33 1.2

8.66 12.8 21.46 18.07 61 (O-E)2 0 17.4 0.75 2.75 11.42 0 5.76 0.10 1.44

7.38 10.9 18.29 15.40 52

23 34 57 48 162 (O-E)2/E 0 2.98 0.66 0.31 1.54 0 0.67 0.06 0.11

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7 0 8 3 29 17 0 12 1 11 24

10.9 0 14.4 2.81 21.46 18.29 0 12.14 2.37 18.07 15.40 Total

-3.9 0 -6.4 0.19 7.54 -12.9 0 -0.14 -1.37 -7.07 8.6

15.2 0 40.96 0.036 56.85 166.41 0 0.019 1.87 49.9 73.96

1.39 0 2.84 0.013 2.65 9.09 0 1.56 0.78 2.76 4.80 32.21

X2= [( O-E )2/ E ] Calculated value =32.21 Degree of freedom =(r-1) (c-1) = (4-1) (5-1) =12 At 5%singnificance level, table value =21.026 As calculate value > Table value Reject H0 INFERENCE: Since the calculated value is > tabulated value the null hypothesis is rejected. Therefore there is a significant relationship between income and depressed for investment.

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Depression often shows up in people at times that might not be expected. Life's challenges sometimes overwhelm people who are already vulnerable for some pre-existing reason. People who are most vulnerable to having depression triggered by the typical stressors of life are those who derive an inordinate amount of their fulfillment in life from either, Harmonious interpersonal relationships, obtaining a high amount of positive recognition for high achievements.

TABLE NO: 4.2.4 RELATIONSHIP BETWEEN INVESTMENT AND MONEY SATISFACTION A chi-square test is conducted to determine whether there exists a relationship between investment and money satisfaction. Null Hypothesis (H0) There is significant relationship between investment and money satisfaction for customers. OBSERVED FREQUENCY

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Investment Money satisfaction Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Total Some times 8 11 0 0 0 19 Always 23 9 0 0 0 32 Rarely 16 42 0 0 0 58 Never 4 41 0 0 0 45 Often 1 7 0 0 0 8 Total 52 110 0 0 0 162

EXPECTED FREQUENCY Investment Money satisfaction Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Total O 8 23 16 4 1 11 9 42 41 Some times 6.09 12.90 0 0 0 18.99 E 6.09 10.27 18.61 14.44 2.56 12.90 21.72 39.38 30.55 Always 10.27 21.72 0 0 0 31.99 O-E 1.91 12.73 -2.61 -10.44 -1.56 -1.9 -12.72 2.62 10.45
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Rarely 18.61 39.38 0 0 0 57.99

Never 14.44 30.55 0 0 0 44.99 (O-E)2 3.64 162.05 6.81 108.99 2.43 3.61 161.7 6.86 109.20

Often 2.56 5.43 0 0 0 7.99

Total 51.97 109.98 0 0 0 161.95 (O-E)2/E 0.59 15.77 0.36 7.54 0.94 0.27 7.44 0.17 3.57

7 0 0 0 0 0 0 0 0 0 0 0 0

5.43 0 0 0 0 0 0 0 0 0 0 0 0

1.57 0 0 0 0 0 0 0 0 0 0 0 0

2.46 0 0 0 0 0 0 0 0 0 0 0 0 Total

0.45 0 0 0 0 0 0 0 0 0 0 0 0 37.1

X2= [(O-E )2/ E ] Calculated value =37.1 Degree of freedom =(r-1) (c-1) = (5-1) (5-1) =16 At 5%singnificance level, table value =26.296 As calculate value > Table value Reject H0 INFERENCE:

73

Since the calculated value is > tabulated value the null hypothesis is rejected. Therefore there is a significant relationship between investment and money satisfaction. Despite widespread agreement that investment and family roles are interdependent, there is little consensus as to how investment affects family functioning. Present a framework to account for this. First, articulates two hypotheses critical to this framework. It is the quality of the customer experience, and not customer status nor the quantity of customer that is critical to understanding the effects of work on the family.

TABLE NO: 4.2.5 RELATIONSHIP BETWEEN ACIR INVESTMENT AND OTHER IMVESTMENT A chi-square test is conducted to determine whether there exists a relationship between Acir investment and other investment. Hypothesis (Ho) There is significant relationship between Acir investment and other investment.

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OBSERVED FREQUENCY Acir investment Yes Other investment Yes No Total 111 18 129 No 25 8 33 Total 136 26 162

EXPECTED FREQUENCY Acir investment Yes Other investment Yes No Total 108.29 20.70 128.99 No 27.70 5.29 32.99 Total 135.99 25.99 161.98

O 111 25 18 8

E 108.29 27.70 20.70 5.29

O-E 2.71 -2.7 -2.7 2.71

(O-E)2 7.34 7.29 7.29 7.34 Total

(O-E)2/E 0.06 0.26 0.26 0.06 0.64

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X2= [(O-E)2/ E] Calculated value =0.64 Degree of freedom =(r-1) (c-1) = (2-1) (2-1) =1 At 5%singnificance level, table value =3.841 As calculate value < Table value Accept H0 INFERENCE: Since the calculated value is tabulated value the null hypothesis is accept. Therefore there is a no significant relationship between Acir and other investment. Despite widespread agreement that Acir and other roles are interdependent, there is little consensus as to how money affects customers functioning. Present a framework to account for this. First, articulates two hypotheses critical to this framework. It is the quality of the customer experience, and not customer status nor the quantity of customer that is critical to understanding the effects for investment.

4.3: ANOVA ANALYSIS IS A TWO WAY METHOD

Definition:
ANOVAs stands for analysis-of-variance, a statistical model meant to analyze data. Generally the variables in a ANOVAs analysis are categorical, not continuous. The term main effect is used in the ANOVAs context. The main effect of x seems to mean the result of an f test to see if the different categories of x have any detectable effect on the dependent variable on average. ANOVA is used often in sociology, but rarely in economics as far as this editor can tell. The terms ANOVAs and ANOVAs mean analysis-ofcovariance
76

Formulas: C.F = ((G.T) 2/N) SE2 =TSS (SC2+SE2)

TABLE NO: 4.3.1 RELATIONSHIP BETWEEN SALARY AND INVESTMENT SATISFACTION Salary Investment Below -10000 Satisfaction Highly satisfied 9 Satisfied Neutral Dissatisfied 14 0 0 10001-20000 13 21 0 0 20001-30000 18 39 0 0 Above -30000 12 36 0 0 Total 52 110 0 0

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Highly dissatisfied Total

0 23

0 34

0 57

0 48

0 162

C.F = ((G.T) 2/N) = ((162)2/20) = 1312.2 TSS = [92+132+182+122+142+212+392+362] -1312.2 SC2 = [232/4+342/4+572/4+482/4] 1312.2 = 497.3 SR2 = [522/5+1102/5]-1312.2 =1648.6 SE2= TSS-[SC2+SR2] =713.9

Source of variance Column

Sum of squares 497.3

DOF

Means of squares MC2=165.77

F cal

F tab

Conclusion

ME2/MC2 =0.3588 MR2/ME2 =6.928

=8.74

Row Error

16486 713.9

4 12

MR2=412.15 ME2=59.49

=3.26

F cal < F tab (accepted H0) F cal > F tab (reject H0)

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Total

2859.8

INFERENCE: Since F tab<F tab so H0 is accepted Therefore there is a no significant relationship between income and investment satisfaction customers. Despite widespread agreement that work and family roles are interdependent, there is little consensus as to how investment affects family functioning. Present a framework to account for this. First, articulates two hypotheses critical to this framework. It is the quality of the customer experience, and not customer status nor the quantity of customer that is critical to understanding the effects of investment on the family.

CHAPTER-VI SUMMARY AND CONCLUSION 5.1: FINDINGS The findings from the research will help the organization to know how the customers are balancing their investment. Hence the researcher identified the following findings. CUSTOMER PROFILING:
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1. 87.5% of the respondents were male.

2. 36.5% of the respondents belonged to the age group of 41 to 50 years. 3. 80.5% of the respondents were married and had kids.

4. 74% of the respondents were graduates. 5. 69.5% of the customers were businessman. 6. 48% of the city customers earned a monthly income of around Rs.12001 to 15000. 7. 77% of the customers had a pre-decided budget in their mind before invest the money, and out of these nearly 50% of the people had decided a budget of around 1,00,000 to 5,00,000.
8. 69.5% of the respondents invest the money in various sectors.

OTHER INPORTANT INFORMATION REGARDING THE CITY CUSTOMERS: 9. 63% of the customers considered the name of company.
10. According to 55.5% of the respondents word of mouth was the main source of information about the

schemes. COMPETITIVE ANALYSIS: 11. 68% of the respondents considered farm India as an option while invest their money. SATISFACTION FROM THE INVESTMENT, ITS FEATURES & PERFORMANCE: 12. 56.5% customers were happy with the performance of the money value, whereas 8% of the customers were found to be dissatisfied. 13. 60.5% & 54.5% of the customers scored the new schemes a 4 out 5 for its usage is satisfied. 14. 98.5% of the respondents requested for a special schemes, and 95.5% of the customers wanted short term investment.
15. 57.5% & 58% of the respondents rated the new schemes as 4 out 5 for the customers gave IPP basis

and 51.5% of them gave SPP a 3 out of 5. 16. Almost all the respondents were happy with the value of money. however, only some people showed signs of discontentment with the performance of the company. 17. 59% of the customers thought, we have adequate power.
18. As far as the overall performance of the company, only 1 respondent out of 200 gave dissatisfied

information. SAFETY FEATURES & THE COMPANY:

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19. 60.5% of the respondents considered the safety aspects of the investment to be very important. 20. 55.5% of the customers were unaware about the advanced safety features of the all new schemes. 21. Although 44% of the respondents agreed that the all schemes provides value for money. AWERNESS & INVEST: 22. Only 25.5%of the respondents were aware about the availability of investment schemes. 23. Only 10% of the totals Number of Respondent actually do not say others. STRENTH & WEAKNESS OF THE COMPANY 24. 62% of the respondents believe that the money value of the company and its biggest strength. 25. According to 36.5% of the respondents low ground clearance of the company was its main drawback, whereas 27% of them thought that the nothing advertisement is it main flaw.

5.2: SUGGESTIONS The researcher has found the following suggestions based on the above finding to help the customers improve in balancing their investment commitment. 1. The FARM INDIA wealth developers ltd not been able to attract all people, as planned by the company to immediately do differently and attract all kinds of customers. Therefore the company must advertise about this company process. 2. In this company have branches only in Tamilnadu so this organization should develop the marketing and also organization process.

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3. The company should introduce new marketing strategies and programs for to develop the company and also to protect the people. 4. In this company have lot of competition so the response of the delivery time is important and also give full response to customers because lot of government financing sector in the completion. 5. The customers have strongly requested the delivery of money is high lengthy period so the so company should discuss about short term pay benefit. It most response request and also if it do then automatically people all attract.
6. The company needs to undertake strong steps to educate the customers about the advanced safety

features in company, because although a large number of customers consider the safety aspects of the company to be important or very important more than 45.6% of them are unaware about the safety features in the company. 7. As a large number of customer are did not say this schemes or do not say their relatives about value of money so the company needs to change this character of the customers and to say about the value of money and the value of future life.
8. Just say about availability of special schemes, as nearly 75% of the customers are unaware about the

special schemes. So the company tries and encourages the advisors to promote and approach to the customers.

5.3: CONCLUSION

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The project entitled customer satisfaction with special reference to in FARM INDIA wealth developers pvt ltd., undertaken by the researcher would help the organization to know about the various drives of customers and their commitment to life and work The study also authentically proved that all the factors mentioned so far needed a little improvement on a continuous basis in order to overcome from customer satisfaction. The statistical analysis of data has given insight into customer demographics and various factors related to the customers life. It is obvious that if these suggestions are implemented, the customers can maximize and balance their investment and personal life without any constraints. The company can further improve the policy from these findings if necessary. The company should therefore consider the above stated points in order to serve the customers more effectively and efficiently, as it would not only help the company in retaining its existing customers but would also help in increasing performance highly

BIBLIOGRAPHY

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1. Peter Druker. A critical commentary on his philosophy of management, by C.Northcotr Parkison,

Pg.287 2. Realities of management by John Marsh, glossary, pg-389

3. Consumer Behavior by Leon G.schiffman, 9th edition, Glossary, G-3. 4. Marketing management by Phillip Kotler, 11th Edition, Chapter3, pg.70 5. Customer satisfaction by p. parker, chapter1, pg-5. 6. Research methodology Second edition by C.R. Kothari, New age international (P) Ltd, first

edition (1985)
7. Research methodology by Wishwa Parkashan, 1990

APPENDIX

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A STUDY ABOUT CUSTOMER SATISFACTION OF INVESTMNT IN FARM INDIA WEALTH DEVELOPERS PVT LTD.,

OUESTIONNAIRE: 1) Name: 2) Gender:

3) Age group:

Male Female

6) Salary:

20 - 25 years 26 - 30 years 31 35 years Above 35 years

4) Education Qualification: SSLC HSC Diploma Graduate

5) Year of experience in farm India: Below 6 months 6 months-1 year 1-3 years Above 3 years

Below-10000 10001-20000 20001-30000 Above -30000

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7) Marital Status:

8) Occupation:

Married Unmarried

Business Service Self employed Students

9) Mode of payment:

Cash Bonds Both

10) Payment period

6-12 months 13-18 months 19-24 months 25-30 months 31-36 months More than 36 months

11) Do you ever feel for investment?

Always Sometimes Rarely

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Never Often

12) How do you feel about the amount of investment?

Very happy Happy Neutral Un happy Very unhappy

13) Are you satisfied with your investment?

Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied

14) Key factors before investment

Company name Price of investment Performance of the company Safety Future expectation

15) Where did you get information about the FARM INDIA?

News paper

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 Tele vision Banners Friends/family Advisors

16) Did you check your land after investment?

Yes No

17) Do you feel, are you able to balance your and family life without investment?

Yes No

18) Which payment you mostly like?

IPP SPP
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19) Do you believe that your company approach support your life?

Sometimes Always Rarely Never Often

20) Can you openly discuss issues related to your life with your company?

Yes, all the time Yes, sometimes Depends on the matter Not at all No response

21) Do you think about your budget decision?

Pre decided Not decided

22) How often do you think or worry about investment?

Always Never think about work Sometimes Rarely Often

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Never think about work

23)Suggestion ........................................................................................

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