BUSS4 2011 the tutor2u TWELVE

The tutor2u TWELVE

Firm Apple BUSS4 Relevance Child labour / Foxxcon Innovation & branding Reliance on Steve Jobs / leadership Organic growth - NPD Globalisation Technology disruption (mobile devices) BAE Systems Business ethics (bribery) Weapons & CSR UK economy - reliance on govt spending Technology BP Change of CEO Deepwater Horizon 2010 Renewable energy Emerging markets Joint ventures & strategic alliances British American Tobacco CSR & Tobacco Diversification (financial services) Emerging markets (growth driver) Impact of legislation (advertising) Marks and Spencer Sustainability Plan A http://plana.marksandspencer.com/ http://corporate.marksandspencer.com http://en.wikipedia.org/wiki/Marks_and_Spen www.bat.com/group/sites/uk__3mnfen.nsf/v wPagesWebLive/DO52AD7G?opendocument& SKN=1 www.bat.com http://en.wikipedia.org/wiki/British_American _Tobacco www.bp.com/sectiongenericarticle.do?categor yId=9035726&contentId=7066197 www.bp.com http://en.wikipedia.org/wiki/BP www.baesystems.com/CorporateResponsibilit y/ www.baesystems.com http://en.wikipedia.org/wiki/BAE_Systems CSR Link www.apple.com/supplierresponsibility/ Other Links www.apple.com http://en.wikipedia.org/wiki/Apple_inc

BUSS4 2011 the tutor2u TWELVE Firm BUSS4 Relevance New CEO Innovation Economic environment 2009 corporate restructuring & brand audit McDonalds Fast food & CSR (supersize me; philanthropy; animal welfare; child health) Organic growth strategy The iconic symbol of globalisation Nestle Embedding CSR pioneer creating shared value CSR controversy formula milk Environment Greenwashing claims Globalisation brands Joint ventures (e.g. L'Oral & Coca-Cola) Nokia New CEO Loss of global competitiveness (technology) Sustainability project & reputation Strategic alliance (Microsoft) Primark Competitive advantage (fast fashion) CSR damage child labour & fast fashion Growth / market share Unilever Strong reputation for CSR But palm oil & animal testing controversies Globalisation / emerging markets www.unilever.com/sustainability/?WT.GNAV= Sustainability http://unilever.com/ http://en.wikipedia.org/wiki/Unilever www.primark.co.uk/aboutus/CSR www.primark.co.uk/ http://en.wikipedia.org/wiki/Primark www.nokia.com/corporate-responsibility www.nokia.com/about-nokia http://en.wikipedia.org/wiki/Nokia www.nestle.co.uk/AboutNestle/OurResponsibi lity/ www.nestle.com/Pages/Nestle.aspx http://en.wikipedia.org/wiki/Nestle www.mcdonalds.co.uk/ourworld/environment /policy.shtml www.aboutmcdonalds.com http://en.wikipedia.org/wiki/McDonald's CSR Link Other Links cer

BUSS4 2011 the tutor2u TWELVE Firm BUSS4 Relevance Billion dollar brands Product / brand portfolio management Organic / external growth strategy Pepsico CSR commitment to zero environmental impact Controversies: child health; obesity; water usage Brand & portfolio management Globalisation / emerging markets Leadership - Indra Nooyi Growth & innovation Starbucks UK Importance of leadership (Schultz) Globalisation / emerging markets CSR: fair-trade policies; labour relations, environmental impact; anti-competitive practices Economic environment consumer spending Branding & innovation http://www.starbucks.co.uk/en- GB/_Social+Responsibility/ www.starbucks.com/about-us/company- information http://en.wikipedia.org/wiki/Starbucks http://www.pepsico.co.uk/environment www.pepsico.com/ http://en.wikipedia.org/wiki/Pepsico CSR Link Other Links