Public relations Public relations (PR) is a profession with varying definitions because of its many functions and the

differentiating perceptions held by its practitioners[1] and the public. Public relations (PR) is a profession that includes the functions of communication, community relations, crisis management, customer relations, employee relations, government affairs, industry relations, investor relations, media relations, mediation, publicity, speech-writing, and visitor relations. The first World Assembly of Public Relations Associations, held in Mexico City in August 1978, defined the practice of public relations as "the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest." [2]. Others define it as the practice of managing communication between an organization and its publics.[3] Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that provide a third-party endorsement[4] and do not direct payment.[5] Common activities include speaking at conferences, working with the media, crisis communications, social media engagement[6], and employee communication. It is something that is not tangible; this is what sets it apart from advertising. PR can be used to build rapport with employees, customers, investors, voters, or the general public.[5] Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations. There are a number of related disciplines falling under the banner of Corporate Communications, such as Analyst Relations, Media Relations, Investor Relations, Internal Communications and Labor Relations. PR professionals focus on building relationships that help to establish rapport with publics. Public Relations professionals must know how to write clearly, speak clearly, and think analytically. These skills are necessary because in the field of PR there is constant communication between professionals and their publics. PR professionals also have to think critically so that they can come up with resolutions to problems their clients may face. There are many areas of public relations, but the most recognized are financial public relations, product public relations, and crisis public relations.

Financial public relations - providing information mainly to business reporters. Product public relations - gaining publicity for a particular product or service (rather than using advertising). Crisis public relations - responding to negative accusations or information.

The industry today The need for public relations personnel is growing at a fast pace. The types of clients that PR people work for include the government, educational institutions, nonprofit organizations,

specific industries, corporations, athletic teams, entertainment companies, and even countries. The practice of public relations is spreading widely. On the professional level, there is an organization called Public Relations Society of America (PRSA). This organization is the world's largest public relations organization. PRSA is a community of more than 21,000 professionals that work to advance the skill set of public relations. PRSA also fosters a national student organization called Public Relations Student Society of America (PRSSA). "The declared purpose of PRSSA is to cultivate a favorable and mutually advantageous relationship between students and professional public relations practitioners" (http://www.prssa.org/about/). PRSSA's mission is: "1) To serve our members by enhancing their knowledge of public relations and providing access to professional development opportunities; 2) To serve the public relations profession by helping to develop highly qualified, well-prepared professionals."[7] These organizations should be strongly considered by anyone looking to have a career in public relations. History Edward L. Bernays, nephew of Sigmund Freud, is widely recognized as the father of public relations. Bernays graduated from Cornell University in 1912 and opened the first recognized public-relations firm with Doris Fleischman in 1919.[8] As Harold Lasswell explained in 1928, "public relations" was a term used as a way of shielding the profession from the ill repute increasingly associated with the word "propaganda": "Propaganda has become an epithet of contempt and hate, and the propagandists have sought protective coloration in such names as 'public relations council,' 'specialist in public education,' 'public relations adviser.' "[9] Methods, tools and tactics It has been suggested that Black Public Relations be merged into this article or section. (Discuss) Public relations and publicity are not synonymous, but many PR campaigns include provisions for publicity. Publicity is the spreading of information to gain public awareness for a product, person, service, cause or organization, and can be seen as a result of effective PR planning. Publics targeting A fundamental technique used in public relations is to identify the target audience, and to tailor every message to appeal to that audience. It can be a general, nationwide or worldwide audience, but it is more often a segment of a population. Marketers often refer to economydriven "demographics," such as "black males 18-49," but in public relations an audience is more fluid, being whoever someone wants to reach. For example, recent political audiences

include "soccer moms" and "NASCAR dads." There is also a psychographic grouping based on fitness level, eating preferences, "adrenaline junkies," etc... In addition to audiences, there are usually stakeholders, people who have a stake in a given issue. All audiences are stakeholders (or presumptive stakeholders), but not all stakeholders are audiences. For example, if a charity commissions a PR agency to create an advertising campaign to raise money to find a cure for a disease, the charity and the people with the disease are stakeholders, but the audience is anyone who is likely to donate money. Sometimes the interests of differing audiences and stakeholders common to a PR effort necessitate the creation of several distinct but complementary messages. This is not always easy to do, and sometimes especially in politics a spokesperson or client says something to one audience that angers another audience or group of stakeholders. Lobby groups Lobby groups are established to influence government policy, corporate policy, or public opinion. An example of this is the American Israel Public Affairs Committee, AIPAC, which influences American foreign policy. Such groups claim to represent a particular interest and in fact are dedicated to doing so. When a lobby group hides its true purpose and support base, it is known as a front group. Moreover, governments may also lobby public relations firms in order to sway public opinion. A well illustrated example of this is the way civil war in Yugoslavia was portrayed. Governments of newly succeeded republics of Croatia and Bosnia invested heavily with American PR firms, so that the PR firms would give them a positive war image in the US.

AMG`s history The joint-stock company Analiticmedia-Grup (AMG) was created in October 1998 with the purpose of organization of the media holding. Shortly after, AMG signed a tying contract with Russian Public Television (ORT) concerning the broadcasting of its programs in Moldova and also received the license concerning the right on television broadcasting. This way, AMG became a member of TV market of RM. A year after, AMG set up the newspaper Vremea. But in 2002 AMG took the decision to sell the newspaper business and focus its attention on development of television. In September 2002, ORT takes the decision to change its denomination into 1 (1st Channel). Thus, AMG names its studio 1st Channel in Moldova. At the beginning of 2003, 1st Channel in Moldova holds 60 % - 65%, sometimes 70% of advertisement market of RM, a position confirmed by companies TNS GALLUP Media and AGB that made an official measurement of the rating of channels in Moldova. This way, in a short period of time, AMG succeeded to become a leader, namely the company that formed the market of television advertisement and the production of its own TV shows. Among its own products, the visit card became the news bulletin. In September 2005 the company takes the decision to create its own television channel. On March the 1st 2006, AMG launches its own television channel TV7 that is broadcasted on a 43rd decimeters frequency. In order to create the whole content of the channel, AMG signed a tying contract with the Russian television company NTV and NTV world, that are between the leading three television channels in Russia and the owner of which is Gasprom Media. On the 6th of March, the News Department of TV7 has begun to broadcast the news bulletin. In the future, the strategy of the company is to create a channel of information and entertainment in Moldova. In connection with the fact that Russian television channels have a very important position in the creation of attractive blocks of channels of cable television operators, AMG is going to sign separate contracts what concerns the insertion in their blocks of channels the leading channels of Russian Federation. What concerns NTV, 90% of cable television operators in Moldova have already signed a contract with AMG, that means almost 100.000 subscribers. Telecasting

TV7 It was possible to create the new standard of the information announcement, differing independence of a sight and unbiased interpretation of events. The zone of the confident announcement and stable reception makes and territory in radius of 5080 km from the Chisinau television center. The covering is provided with a radio announcement in an analog mode (43 channel) and in digital format DVB-T (61 channel). Translation in a digital format allows to deliver a qualitative signal to cable operators both in Chisinau, and behind city - on distance up to 70-80 km. Daily on air TV7 the events occurring in Moldova and in the world are shined(covered). On the channel economic, social and political news of Moldova and foreign countries are presented; interview to leading politicians and businessmen. Telechannel TV7 makes own news and information-analytical programs. News of channel TV7 it is the information block duration 20-25 minutes in Russian and state languages which shines(covers) events in Republic Moldova within day. An ether - daily in the week-days during the most rating time 20.30 21.00. The information block Today in Moldova one of the most popular information products leaving

in the television market of Moldova. It is caused by a qualitative announcement, a high rating of a telechannel, and, certainly, high professionalism of journalistic collective. From Monday till Friday, at 20.30 on TV7 there is a news program Today in Moldova in Russian after which news of sports and the weather forecast follow, presented by special talebearers. Today in Moldova - the Daily information program informing on the most important events in the country and in the world. Operatively and authentically we tell to spectators of channel TV7 that has occurred in the field of policy(politics), economy, a public life, culture, sports. We acquaint with the freshest information which has acted(arrived) from our own correspondents.

About telechannel

Telechannel TV7 broadcasts on I 43-eat the channel. The zone of the confident announcement and stable reception makes Chisinau and territory in radius of 50-80 km from the Chisinau television center. The covering is provided with a radio announcement in an analog mode (43 channel) and in digital format DVB-T (58 channel). Translation in a digital format allows delivering a qualitative signal to cable operators both to territories of Chisinau , and behind city - on distance up to 70-80 km. From the moment of start in an ether, telechannel TV7 it is relayed in the basic cable networks . - SUN TV, Alternativ TV, Delta, Oldima, LaromTV, etc. The quantity (amount) of cable operators with which contracts on relaying are concluded, grows every day. In the first week of an announcement operators of such cities have been connected to relaying TV7 as Orhei, Ialoveni, Aneni Noi, Strasheni also, etc. In the near future the broadcasting company plans expansion of a zone of an announcement of a telechannel which end result should become penetration into all cable networks of Republic Moldova. A commercial share (SHR) and ratings (AMR) telechannel TV7 in zones of qualitative reception confidently are in the lead, having entered into a three of leaders. It(this) managed to be reached(achieved) owing to transfers of the channel of NTV which enjoy the big popularity at televiewers, and also to own news programs TV7.TV7 offers production for the widest demographic and social layers of a spectator audience. TV7-commercially successful, financial transparent, effectively operated and most dynamically developing telechannel personifying TV of tomorrow. Further we offer a card (map) of a covering and brief acquaintance with some of the most rating programs broadcast on telechannel TV7. The address of a broadcasting company

Address: MD-2068, mun. Chisinau, str. Alecu Russo, 1, 21 Telephone number: (022) tel:49-87-70, 44-20-82, 49-87-71, 44-51-24 fax: 43-85-43 Type of property: Private

Creation Year: 1998 E-mail: office@amg.md Branch: Television and radio broadcasting. Goods and services: Television.

Interactive services

Spectators of the program Today in Moldova on TV-7 henceforth can not only look news on the TV, but also directly participate in formation of editorial policy. The broadcasting company of joint-stock company Analiticmedia-Grup has started new section Feedback on a voice portal of a telechannel. The voice portal of a broadcasting company on number (022) 43-87-97 is started in July of current year. Now televiewers 7 had an opportunity to express the opinion in occasion of actual events, to write down the news or any other message to editorial service of the program Today in Moldova. Messages employees of edition can hear to all owing to specially developed web-interface. If editors will consider news interesting will necessarily contact the subscriber who has left it if he has specified the coordinates. Now spectators of TV-7 can always be well informed about events even if there is no opportunity to include the TV. Besides the new project will allow to find out about last events in the country and in the world, by means of a web-site of a telechannel www.tv7.md. Updating of news on a site of a telechannel occurs after each release. The new project allows to adjust a feedback with televiewers. Similar interactive interaction of a telechannel with spectators is one more step on increase in loyalty of an audience and increase of its involvement. Own projects

Own projects: entertaining, scientific-research, economic transfers. Telechannel TV7 makes own news and information-analytical programs. From Monday till Friday, at 20.30 on TV7 there is a news program Today in Moldova in Russian after which news of sports and weather forecast with special teleleaders follow.

 Today in Moldova - the Daily information program informing on the most important events in the country and in the world. Operatively and authentically we tell to spectators of channel TV7 that has occurred in the field of policy(politics), economy, a public life, culture, sports. We acquaint with the freshest information which has acted(arrived) from our own correspondents. Cotidian Exclusive Conversations with invited - conversation on a theme. Themes of the given program - most actual questions not only current day, but also as a whole processes occurring in a modern society. Air time is 25-35 minutes. Limits of news subjects in the program Today in Moldova and Cotidian not always allow to open completely this or that theme interesting the majority of the population of Moldova. Such opportunity appears in conversation with the expert. The main requirement in selection of the companion - its awareness in subjects and a non-standard of a sight. Invited can become both the head of the state, and the ordinary scientific employee. Weather on telechannel TV7 leaves 8 times within day on weekdays and 6 times on days off. Weather forecast is given by the State Hydrometeorological Service of Republic Moldova 3 times a day. Professional teleleaders tell about weather in Kishinev and in all Republic on current and next day. Weather in Moldova on channel TV7 - the trustworthy information about weather.

News service

Over broadcasting company TV7 the team of the professional managers, capable to operate the company according to market conditions supervises. Telechannel TV7 is first of all the news channel. News is card TV7. News traditionally collect the greatest audience, therefore the channel is constructed on skeleton of news. Releases of information programs leave only on the air. The channel of NTV makes news, noteworthy! Every day the program Today in Moldova represents spectators a full information picture of day. News TV7 - it always actually and interestingly .

Our team Natalia Davidovich The editor, the leader of news. Has ended pedagogical institute. 4 years has worked the teacher at school. A result of the pedagogical career has brought with the beginning of the first maternity leave. According to the husband who has read through the announcement of a set on TV, has participated in competition. On TV since 1997. Worked as the reporter, the editor, the leader of news. Married, brings up two sons. The senior - Egor studies in liceum, to younger Gleb - 3 and a half of a year. Loves new impressions, books, theatre. The car Very likes to drive, to travel with family and friends. Considers, as in Moldova there are many interesting and beautiful places which should be seen. Elena Pakhomova On TV since 1998. For these years has tried itself as the reporter, The leader, the author and the director of programs. Now again has returned to work of the reporter. The love to publicism realizes in special reporting. More often writes about a social life of the country to the most generous On plots to subjects. Favorite reporting on the fine arts, As has ended art faculty The state Institute of Arts. In breaks between shootings has married and has given birth to the son. Birthday on May, 5th.

Darya Vakhtangievna Gvindzhiya Was born 26 years ago. A sign on the zodiac same precise and clear, as well as character a balance-scorpion. By education the political scientist, on a calling the journalist. Has ended Moldavian State University. It seemed a little, has ended a magistracy. The master of political science sounds is proud!:) on a speciality worked in Department of interethnic attitudes. Civil service a field not for adventurous and arrogant. Unique advantage which has taken own scientific work, that is research Manipulation with mass consciousness in mass-media of Moldova . In journalism to try itself the beginnings from 16 years. From newspapers to radio, from radio to TV. Up to tv7 worked on the RIFTV.

The author of programs in style of journalistic investigation the Fifth corner. Alexander Botnar Was born: Kishinev on August, 2nd, 1982. Has ended the Kishinev State University. Faculty: journalism and a science about mass communications. Knowledge of languages: Moldavian, Russian, English. 6 years was engaged in a handball. Hobby: reading Favorite kinds of sports: go-cart racing, a handball, navigation. Member of the Moldavian association of fans -1. The marital status it is single. Favorite meal pillow, hominy

Marina Pynzaru

The correspondent of social news Was born: Kishinev, on May, 17th 1983. Education: the State University of Moldova Faculty of journalism and to public relations I love: ice-cream, chocolate, vegetables and fruit Hobby: I collect handles and calendar cards

News TV7

News of channel TV7 it is the information block duration 20-25 minutes in Russian and state languages which shines(covers) events in Republic Moldova within day. An ether - daily in the week-days during the most rating time 20.30 21.00. The information block Today in Moldova one of the most popular information products leaving in the television market of Moldova. It is caused by a qualitative announcement, a high rating of a telechannel, and, certainly, high professionalism of journalistic collective. From Monday till Friday, at 20.30 on TV7 there is a news program Today in Moldova in Russian after

which news of sports and the weather forecast follow, presented by special teleleaders. Today in Moldova - the Daily information program informing on the most important events in the country and in the world. Operatively and authentically we tell to spectators of channel TV7 that has occurred in the field of policy, economy, a public life, culture, sports. We acquaint with the freshest information which has acted from our own correspondents.