WHAT WE ARE

The Para Firm Corporation is a marketing conglomerate

that partners with small and mid-size businesses

to create a professional, integrated marketing presence

at a fraction of the cost of a traditional marketing department.

All images, designs, and concepts Copyright 2013 The Para Firm, Corp.

WHO WE ARE

NATHAN HALYDIER FOUNDER Visionary Leader, 12 Years of Industry Experience

GARRETT HALYDIER FOUNDER Lifelong Entrepreneur, MBA in International Business

LAURA WEDELL VP OF ACCOUNTS & SERVICES 6 Years Industry Experience, M.M.C. in Integrated Marketing, Communications from USC
All images, designs, and concepts Copyright 2013 The Para Firm, Corp.

SETH ELY GRAPHIC DESIGNER Brilliant Young Artist

ROBERT HERRING WEB DESIGN & DEVELOPMENT 8 Years of Industry Experience, B.S. in Digital Art & Design from Full Sail University

THE PROBLEM
BUSINESSES NEED MARKETING. RIGHT NOW, THAT MARKETING COMES FROM ONE OF ONLY THREE OPTIONS:

LARGE, TRADITIONAL MARKETING FIRMS WITH: Expensive Hourly Rates Large, Single Campaigns Little Integration or Overall Strategy IN-HOUSE MARKETING DEPARTMENTS WITH: High Personnel Costs Limited Knowledge and Experience Commercial Advertising Prices DO-IT THEMSELVES BUSINESS OWNERS WITH: Commercial Advertising Prices Ineffective Designs and Service Choices No Integration or Overall Strategy
All images, designs, and concepts Copyright 2013 The Para Firm, Corp.

THE SOLUTION THE PARA FIRM WE OFFER

INTEGRATED STRATEGIES
AFFORDABLE SERVICES

INDUSTRY EXPERIENCE

Access to a Department of Experienced Experts and Professional Connections at an Affordable Price.

INNOVATIVE DESIGN

AGENCY CONNECTIONS

BUT HOW?
A proprietary client, vendor, and workflow management web-portal Custom, integrated marketing strategies created by experts Creative designs from brilliant artists Cost-effective outsourcing of service implementation Dedicated account managers and efficient processes Multiple subsidiaries that bring our services in-house over time

All images, designs, and concepts Copyright 2013 The Para Firm, Corp.

OUR BUSINESS MODEL

Our creative business model is an innovation in the marketing industry that draws from proven concepts in other fields. It integrates the best aspects of traditional marketing solutions into something new: The Para Firm.

MARKETING CONSULTANT

MARKETING AGENCY

MARKETING DEPARTMENT

INTERNET MARKETING COMPANY

All images, designs, and concepts Copyright 2013 The Para Firm, Corp.

OUR BUSINESS MODEL

FIRST INNOVATION: AN OUTSOURCED MARKETING DEPARTMENT SECOND INNOVATION: FLAT-FEE BASED PRICING STRUCTURE

We provide the services, integration, & quality of a large in-house marketing department to small businesses.

We allow a company to sign a contract for a years worth of marketing, but only pay for it a month at a time.

THESE INNOVATIONS PROVIDE SEVERAL KEY COMPETITIVE ADVANTAGES:

Greater control over our clients marketing budget Freedom to implement integrated strategies over time Smoothing of seasonal marketing costs for our clients

The innovation of the outsourced marketing department is unique, but it is loosely based on the model of the largest privately owned marketing company in America. Similarly, the flat-fee pricing scheme is an adaptation of a model proven effective by wildly successful internet businesses in related industries. Our market tests confirm that this new model has excellent potential for future growth.
All images, designs, and concepts Copyright 2013 The Para Firm, Corp.

OUR MARKETING PLAN HOW WE WILL REACH THEM:

AN EXPERIENCED SALES TEAM AND A GREAT REPUTATION

Our sales process will focus on enticement and consumer education. We are working with Sales Focus, Inc. to bring on an experienced, full-time sales staff in March, 2013.

IN THE LAST SIX MONTHS OF MARKET TESTING WE SIGNED 19 SMALL BUSINESSES WHO APPROVE OUR: STRATEGIES CUSTOMER SERVICE DESIGNS
ADVERTISING EFFECTIVENESS

HOW WE KNOW IT WORKS:

AFFORDABILITY

All images, designs, and concepts Copyright 2013 The Para Firm, Corp.

OUR GROWTH PLAN

THE STRATEGY
The Para Firms business model is based on expanding the number of Para Firm teams. Each team is independently profitable, and the more we create the more we grow! Additionally, as we bring services in-house we will substantially decrease our current cost of goods and increase our profit margin.

THE ASSUMPTIONS
Based on over sixth months of product testing and nineteen satisfied clients, we anticipate that each month every team will be able to sell and service an average of eight new, midlevel contracts totalling $336,000 annually.

THE PROJECTIONS

Assuming full investment, we anticipate that The Para Firms Net Present Value will rise to between $7.6 and $19.3 million in Year 1, and that its Discounted 5-year EBIT Multiple Valuation will grow to between $18.3 and $46.2 million. This represents a return on investment somewhere between 1,728% and 4,523%.
All images, designs, and concepts Copyright 2013 The Para Firm, Corp.

WHATS NEXT
BASED ON OVER A YEAR AND A HALF OF PLANNING, DEVELOPMENT, AND TESTING, WE BELIEVE THAT THE PARA FIRM IS READY TO FULLY LAUNCH ITS BUSINESS MODEL.

We are currently seeking $400,000 in expansion funding. We will use this investment to hire, train, and house two teams: The first team is an experienced sales team with a proven track record of results in similar industries. The second team is the necessary account managers, designers, and service implementers to create Team 1.

WE HAVE A PLAN IN PLACE TO RAMP UP SALES, ACHIEVE FULL PRODUCTION, AND GENERATE POSITIVE CASH FLOW BY MONTH 9.
All images, designs, and concepts Copyright 2013 The Para Firm, Corp.

JOIN US
The Para Firm is passionate about meeting the genuine need of small businesses for affordable, effective marketing services. We believe that we are the right team to build a corporation that embodies ingenuity and creativity, excites its employees, serves the community, brings new jobs and revenue to Columbia, South Carolina, and generates a sizeable return on investment. We are excited to explore the potential of a future partnership with you.
THE PARA FIRM, CORP. 1320 Main Street, Suite 300 Columbia, SC 29201 (803) 767-4633 Toll Free: (855) 678-0742 info@theparafirm.com www.theparafirm.com
All images, designs, and concepts Copyright 2013 The Para Firm, Corp.