CONTENT RELEVANCY

MAKING PROJECTS CLIENT PERFECT

AGENDA

This presentation will help you:

Understand what projects are Know what a style guide is Fit your content to our template Use correct language, syntax and grammar Value add to a project Profile projects as per client requirements

WHAT IS A PROJECT?

Projects are temporary in nature

Not an everyday business

process Have definitive start dates and

end dates

Projects exist to bring about a product or service that hasnt existed before

A project is unique

In contrast, operations are

ongoing and repetitive

THE 5 WS & 1 H

What we pick up from secondary research? WHAT - Name of the project WHERE Location, Site Address WHO Owner, developer, key contacts WHEN Time frame, Schedule WHY Background

HOW - Method, Requirements, Materials

PLENTY OF DATA FIELDS!

Background

News

Schedule

CLASSIFYING THE DATA FIELDS

Factual
Schedule, Google Map, Sector, Value, Status

Contacts
Owner, EPC, FEED, Site

Textual
Background, Description & Scope

NEED FOR TEMPLATE

STYLE GUIDE

Language: American English Currency: USD xxx million, EUR xx million Date: MM-DD-YYYY April 30, 2010 Measurements & Capacity: Abbreviations Geography: Cities, Countries, Towns, Province, State, County, Emirate, Village, Rivers, Lakes, Valley Avoid Marketing Language Best, Luxurious, Superb Round off Decimal Points to Higher Value Use Commas to Separate Figures Above 1,000 No Islands in St., U.S.

FACTUAL FIELDS
Project Name
Current Status Start and End Quarter Schedule Google Map

Project Value & Funding Details Source Urls

PROJECT NAME
1. 2. 3. 4. 5. 6.

7.

Owner Market Name State Owner Project Name - State Owner City/Town Project Name State Owner Project Name : Phase State Owner Project Name : Subproject - State Owner Project Name : Phase : Subproject - State Owner1/Owner2 Project Name State Owner name has to be in the abbreviation form or only the first name E.g. Vinci , BASF, Shell, ABB, Bilfinger Phase to be written in Roman letters only , no English numerical IV, III Subproject can be project within the project or unit within a phase Project name should clearly mention the state name or emirates or province or governorate In case of more than one Owner ( In case of JV) , use both of them in the abbreviated form

CURRENT STATUS

Project is just announced. Project is in design stage and EPC contract is likely to be awarded in Q4 2010. EPC contract is awarded and construction will commence in Q3 2010. Construction is underway/ongoing. Project is on hold. Feasibility study is completed and design bids will be announced in Q1 2011. Planning approval has been sought and tender bids will be announced soon.

GOOGLE MAP

Surat to Mumbai Highway Project: Two Co-ordinates for Each Location

SOURCE URLs

CONTACTS FIELDS

Site Address Owner Address Key Contacts

CONTACTS

Company Name - Registered or legal name Inc. / Pvt. Ltd. / Ltd. / Corp Key Person Title: Project Manager, Project Coordinator, Construction Supervisor, Site Manager & Site Engineer Government Department: Specific transport, rail authority or department Joint venture (JV): Mention major partner in owner field Do Not Mention: Name of CEO, COO or top ranking officials Contact Number Format: (+country code) space city code space number E.g. (+44) 84 50454510 Site Address: Should be split as Street address1, Street address 2, City, State, Country, Postcode Postcode should be an alpha-numeric entry: BC1 AQ2 Latitude & Longitude position should be provided in decimal to facilitate Google Maps

TEXTUAL FIELDS

Scope Description Background Project Description

PROJECT SCOPE

Answers the what of a project Lists out the construction activities with units This is the format: The (Name of the Project) project involves the construction of a (Taxonomy) in (city, country).

The (USD XXX million) project also includes the development of the following: (sub-projects in case of parent project OR construction activities).

PROJECT SCOPE - EXAMPLE

The Yangjiang nuclear power station project involves construction of a 6,480 MW nuclear power plant in Dongping, a town situated in the western Guangdong Province, China.
The USD 10,200 million project also includes the following:

1. Construction of 4,320 MW nuclear power plant in Phase I 2. Construction of 2,160 MW nuclear power plant in Phase II

FORMAT FOR REPRESENTATION OF UNITS

Parameter Area Standard Representation Avoid

Square Kilometer Square meter

Volume Cubic Meters Hectare

km2 m2
m3 ha

Sq km, km^2 Sq mt, sq meter, m^2

Cu mt, m^3, C.M. Hec.

Distance Power
Kilovolt Megawatt Volt

km
kV MW V

k.m., kilometre
KV Mw, mW, M.W., MWS

Use the Metric System of Units

BACKGROUND

Reason / Purpose of the project Why the particular site was chosen Potential benefits / unique feature of the project if any Major players in the project Similar projects in the area/region undertaken by the

company or by someone else competitor may be

All the shareholders

IRAN-ARMENIA GAS PIPELINE

DESCRIPTION

Text that quantitatively and qualitatively describes the lifecycle of the project

[Project Owner Name] is constructing/ has constructed the [project name] in [project location].
Describe the project without using adjectives and phrases such as luxury, modern, beautiful view, fantastic amenities Unique requirement, technology, activity, initiative Funding details Stakeholder information - PMC, EPC, FEED

BEST PRACTICES
Pay attention to the flow of information

Learn how to prioritize key facts

Dont be eager to put too much information into one field Restrict the time spent on research

Always check your project on the front end

WHAT MAKES A CLIENT HAPPY?

Think from clients perspective while profiling Look at project completeness Error free project Highlight key features of project Keep textual fields to the point