Professional Documents
Culture Documents
Jan. 30
Visual Art
Music
It has been less than a year since A$AP Rocky released his first mixtape Live.Love.A$AP. In just this short amount of time he has firmly positioned himself amongst the most talked about rappers around today. A$APs persona is a perfect storm of fashion sensibility, infectious swagger and unabashed confidence that fans gravitate towards. For better or worse, his debut full length Long. Live.A$AP will ensure thatat least for the time beinghe will remain a conversation piece. Whether this album will win a Grammy or cement him as one of the best around today is much less of a certainty. A$APs popularity is due in large part to his catering of the much-abused rap cliches, mainly the fact that he loves smoking weed, gets a lot of bitches, and spends way too much money on designer clothes. While his lyrical content is limited, he has other strengths which support his popularity. The production on his songs is unique and mystifying. Many of the tracks are painted with spacey and ominous beats. The opener Long Live A$AP foregoes the usual lets hit the club vibe and instead soothes the listener with ephemeral melodies and a galactic underwater feeling. Following is Goldie, the best and most recognizable song on the album. Goldie is much more standard fare, being produced by Hit-Boy, the musical wizard behind Niggas in Paris. It features a catchy hook with pitched-down vocals and some nice synth work. A$APs braggadocio is in full force on this one, opening by exclaiming Lets take it to the basis, you in the midst of greatness. One of A$APs greatest skills and the reason for his speedy
synths and a drum machine to the mix. Yet its Miles falsetto that becomes the most crucial instrument in the success of the record. Coming off as a love letter to the future age, Beta Love carries with it many references to robotic bodies and continued on page 11 T i m e s Pg. 9
S t a t e