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THE

THE
CHINA
CHINA ANALYST
ANALYST
A knowledge tool by THE BEIJING AXIS for executives with a China agenda JulyJuly
20082008

Getting a grip on high-value sourcing from China p.10

Features
The Scramble for Australia 6
Sourcing High-Value Capital Products from China 10

Regulars
China Sourcing Strategy 14
China Facts, Figures & Forecasts 18
China Business News Highlights 28
China’s International Relations 31
3

Earthquake details...
Wenchuan County, Sichuan
12 May 2008
14:28:42

“Nothing and no one can destroy the Chinese people. They are
relentless survivors. They are the oldest civilised people on earth.
Their civilisation passes through phases but its basic characteris-
tics remain the same. They yield, they bend to the wind, but they
never break.”

Pearl S. Buck (1892 - 1973)


4

At the Highest Level


China gets Bronze as it overtakes Germany to become the word’s third largest economy; but de-
spite a testing first half of 2008, it is going for Gold.

areas of the country; while the sec- relations challenge that frustrated
ond quarter was marred by the dev- the Olympic torch relay due to op-
astating Wenchuan earthquake in posing views on Tibet.
Sichuan, and events in its tragic af-
termath. So, no doubt, it has been a tough
time. However, everything consid-
On the economic front, China also ered and despite the fact that these
had its problems. Inflation edged difficulties are by no means insig-
higher to long term record levels on nificant, China is not going to be
China’s Olympian economy man- the back of food and energy price derailed from its development
aged to overtake Germany in the increases. The central bank’s re- track. In fact, dealing with chal-
past half-year to become the solve was tested and strained by a lenges, internal and external
world’s third largest economy. Re- significant wave of speculative hot shocks and having to adjust poli-
member, this comes after China money inflows while supply bottle- cies in turbulent times are natural
had sat at number seven until De- necks became more evident in areas elements of long term develop-
cember 2005 when it overtook Italy, such as coal distribution to some ment. Hoping for a smooth and
the UK and France to be number power generators, food production risk-free ride is unrealistic. Rather,
four by the end of January 2006. At and other basic material supplies. Beijing has demonstrated its ability
the highest level, China’s economic Meanwhile, some statistics and an- to deal with problems as they arise:
growth, development and social ecdotal evidence pointed towards SARS in 2003, flooding in 2005,
stability remains the utmost priority foreign (and local) firms losing their this year’s snow storms and of
for Beijing—and the nation remains cost competitiveness, the inability of course the May earthquake.
on the right general trajectory. some businesses to stay in export
markets and increases in firm clo- As we enter the second half of
The main political priority over the sures in some regions and/or sec- 2008, Beijing wants to leave all
short term is staging a successful tors. For example, the media picked these negative shadows behind,
Beijing Olympics. Having traveled up on the many small local (or HK host a phenomenal event in Au-
around Beijing during the past invested) firms in Guangdong that gust, and continue urgent ‘work-in-
months (calling on senior Olympics closed down due to rising costs progress’ to accelerate China’s
administrators; visiting the village; while other reports highlighted that development. In our view, that is
using the airport, underground sys- many South Korean firms in Shan- exactly what will happen. As such,
tem, buses and taxis; and talking to dong packed up for lower cost coun- looking into the middle distance,
the people around me), I have tries such as Vietnam. we think China remains on track for
found that the stage is set for a fan- the Silver; and longer term China is
tastic event. Beijing awaits you— All this in a 6-month period that saw going for Gold.
and while there are sure to be mi- China’s stock market down around
nor glitches, the event is on the 50% year-to-date as global markets I trust that our readers will enjoy
whole likely to add positively to took a beating. This decline left this edition of THE CHINA ANA-
China’s global profile and status. It China as the world’s worst perform- LYST—and we welcome all feed-
will also bolster pride and national ing stock market in US dollar terms back. Finally, we wish China, all
unity. after having been the number one visitors and of course all athletes a
performer in both 2006 and 2007 successful 2008 Beijing Olympics!
But the Olympics is approaching as with triple digit growth in the index.
we look back on a half-year that We also heard complaints that cor-
has been one of China’s most test- ruption remains a real issue, and the Kobus van der Wath
ing periods in recent history. The environmental challenge presents Group Managing Director
first quarter was dominated by cold Beijing with a dilemma. To add to THE BEIJING AXIS
weather and disruptive snow the strained atmosphere, China China Business Solutions
storms that severely affected vast faced an international and public kobus@thebeijingaxis.com
5

Table of Contents
July 2008

6 The Scramble for Australia


Australia is playing a crucial role in China’s raw materials supply pipeline. Similarly, China is underpinning Australian
economic activity. We take a closer look as China’s Australian mining interest moves from trade to investment.

10 Sourcing High-Value Industrial Products from China


The era of Chinese high-value industrial exports is approaching, and the winners will be the foreign firms that success-
fully navigate the pitfalls and peculiarities.

14 China Sourcing Strategy


Looking at the WHY, WHAT and HOW of sourcing in China, we put forward a simplified high-level framework for think-
ing about China sourcing.

16 China Sourcing Blog Highlights


Highlights from pages of The China Sourcing Blog, THE BEIJING AXIS online information portal and discussion forum
on issues relevant to sourcing from China.

17 Macroeconomic Monitor
Is China’s Olympian economy slowing down at last? Although the growth rate has softened, further policy action may
be needed. Yet a slowing world economy has given Chinese authorities much more to think about in their balancing act.

18 China Facts, Figures & Forecasts


A selection of data illustrating growth, transformations and trends in Chinese commerce and industry, focusing on trade
and foreign investment.

20 China Trade Roundup


To illustrate the overall picture, breakdown and key trends in China’s trade map, the Roundup summarizes the latest
China trade statistics.

22 Financial Markets
Tracking the dynamics of China’s Shanghai and Shenzhen Composite Indexes, benchmark interest rates and the CNY
exchange rate regime.

23 FDI & OFDI


With FDI and OFDI increasing both in and from China, FDI & OFDI illustrates sources of FDI into China and unpacks
Chinese outbound investments, as well as mergers & acquisitions involving Chinese firms locally and abroad.

24 The C in BRICS
With recent economic statistics from Brazil, Russia, India, China and South Africa, The C in BRICS is a comparative
segment that contrasts China with the other leading developing economies.

28 China Business News Highlights


A roundup of the main business stories coming out of China during the second quarter, including the iron ore bench-
mark settlement and developments on Coal-to-Liquid cooperation with South Africa.

31 China’s International and Cross-Straits Relations


A summary of the main stories related to China’s rising stature in international affairs, including direct flights to Taiwan
and the first Japanese naval visit to China since World War Two.

34 Upcoming Events
News and schedules of upcoming fairs, exhibitions and seminars in China, with a focus on resources and industrial
sourcing.

36 Careers at THE BEIJING AXIS


THE BEIJING AXIS is looking for dynamic, creative, performance-driven individuals to assist us in meeting our present
and future business challenges.

THE BEIJING AXIS News


38 Company news for the second quarter, including attendance of the National Mining Congress in Perth and donations to
the Red Cross’ Sichuan earthquake relief fund.

THE CHINA ANALYST is published and distributed by THE BEIJING AXIS Ltd. For more information on services, please
see page 39.
6

The Scramble for Australia


Just as Australian resources supported Japan’s rise in the 1960s and ‘70s, Australia is again playing
a crucial role alongside China’s impressive economic growth. We take a closer look at China’s Aus-
tralian mining interests as they move from trade to investment.

“Back in the 1420s, the expedition- of journalists and commentators, of the equation. Since 2005, how-
ary fleets of China's Ming Dynasty researchers, and miners in Western ever, China’s global outgoing FDI
reached Australian shores,” stated Australia and the rest of the vast has seen a considerable spike and
President Hu Jintao in his opening resource rich country. Importantly, this has had a direct bearing on
remarks to Australia’s Federal Par- however, the phenomenon of Chi- Australia’s resource sector. (See the
liament in 2003. President Hu’s re- nese engagement in Australian re- FDI & OFDI section on page 23 of
marks echo the enormous transfor- sources has clearly attracted atten- this report.)
mation that Australia is undergoing tion in Tokyo, New Delhi, Moscow
from a Eurocentric country to one and elsewhere. In some ways, the As it is a particularly strategic in-
where an Asian worldview and a China-Australia story is now being vestment destination, Australia’s
China agenda are pivotal. seen in the context of China’s en- raw material smorgasbord gives
gagement with Africa and other re- China the opportunity to kill the pro-
It is a rapidly growing relationship, source-rich countries and regions. verbial two birds with one stone. Not
one that Australia has certainly While some see Western Australia’s only does it offer a diversification of
benefited from in recent years. This recent boom as China-inspired, oth- China’s ballooning foreign exchange
is a case of history repeating itself: ers point out the dangers of allowing reserves (around USD1.8 trillion),
Japan’s industrialisation in the China into a sector if it does not but mining investment is also a
1960s and 1970s was driven on the serve the national interest. This de- commodity price hedge against rap-
back of Australian resources and it bate is sure to intensify as China’s idly rising prices. Says Andy
was during this period that Japan outward FDI and M&A continues to Caruso, Managing Director of Aus-
emerged onto the global scene, hit Australian shores. tralasian Resources: “To me it is an
hosting the Olympic Games in To- obvious strategic link up - we’ve got
kyo in 1964 and World Expo in Killing Two Birds with One Stone the resources and they have the
Osaka in 1970. Fast forward four capital.”
decades and China is in an almost A 2005 report by the Minerals Coun-
identical situation, with Australia the cil of Australia highlighted that 52% This translates into sharp Chinese
key resource partner in China’s im- of Chinese global outward FDI was investment inflows into the Austra-
pressive industrialisation. destined for minerals and energy lian economy. According to Austra-
ventures. While Australia-China lian Treasurer Wayne Swan, while
Given Australia’s geographic prox- trade has been dominated by raw China only accounted for 0.2% of
imity to China and its ‘resource ex- material exports, until recently FDI in Australian foreign investment - with
port basket’, it is little surprise that this area has been a negligible part a total amount invested of AUD3.4
China is now Australia’s largest
trading partner, having recently dis-
placed Japan from that position af- China and Australia’s Complementary Mining Economies
ter 36 years. During April 2008, Australia (position as a China (position as a
Australia recorded a trade surplus Resource
global producer)* global consumer)**
for the first time in 6 years largely on Iron Ore 2 1
the back of higher iron ore export Coal 4 1
values. Moreover, Chinese invest- Alumina 1 2
ment in Australia’s mining sector
Zinc 2 1
has been growing rapidly. This has
Lead 2 2
now brought Australia’s China
stance to the fore, and the debate Gold 2 4
on whether China should be allowed Nickel 3 3
to buy into the sector occupies Copper 4 1
minds in Canberra as well as those *Minerals Council of Australia (2006-07) ** Minerals Council of Australia (2004)
7

billion by the end of 2006 - Chinese


investment could reach as much as
AUD30 billion by the end of fiscal
2008. This clearly reflects the cur-
rent environment and shows where
big-ticket deals are being put to-
gether.

Perfect Suitors?

Australia is the world’s leading pro-


ducer of bauxite and alumina, il-
menite, rutile and zircon, synthetic
rutile and tantalum. In addition, Aus-
tralia ranks second in gold, iron ore,
lead, uranium, diamonds (by
weight) and zinc; third in silver and
nickel; fourth in copper, black coal
and manganese; and is the fifth Ready to dig deep: Australia’s iron ore mining sector is of great interest to Chi-
largest producer of aluminium, cop- nese investors, supporting its status as the largest steel producing nation.
per and lignite.

But while China accounts for


roughly 7% of global GDP, it con- Given this China-Australia demand- Notable Chinese Mining Invest-
sumes over 16% of the world’s met- and-supply-map, it is not surprising ments
als. It is the largest consumer of that mineral exports account for
copper, tin, zinc, steel, iron ore and about 60% of Australia’s total ex- The bilateral engagement between
coal; second largest consumer of ports to China, while minerals and Australia and China is viewed in a
aluminium, petroleum and lead; energy exports represent 7 of Aus- very strategic light in Beijing and is
third largest consumer of nickel and tralia’s top 10 merchandise export already mid-process. China Inc. has
the fourth largest user of gold. items to China. invested in more Australian projects
and at greater volume over a longer
time period than in any other coun-
try. This extensive cooperation has
Mining Major Chinese Mining Investments in Aus- given a greater sense of depth to
tralia by level of completion: May 2008 mining relations between the two
Operational
countries, but the extent to which
Under Construction this has created a stable and mutu-
ally beneficial relationship remains
Feasibility Study a matter for debate. In order to ex-
Announcement / MOU plore this question further, we here
briefly examine three noteworthy
Processing Chinese miners that offer a unique
glimpse into the nature and chal-
Operational lenges surrounding Chinese invest-
ments in Australia.
Under Construction
CITIC Resources
Feasibility Study

Announcement / MOU CITIC Resources was China’s first


mover in Australia’s mining sector.
(For more detailed information on these projects, Its defining Australian mining in-
please contact THE BEIJING AXIS Beijing office) vestment was made over two dec-
8

Summary of Chinese investments in Australia's mining sector (Reuters 29 May 2008)


Chinese Investor Australian Company Resource Stake Details
Shenhua Group, CIC FMG/Harbinger Iron USD2 bn Media Reports
Yanzhou Coal Southland mine (Austar) Coal Purchased
Guangdong Yudean Group Narrabri Coal project Coal 7.5% (AUD67.5 mn) Purchased
CITIC Resources Macarthur Coal Coal 19.9% Purchased
Shougang Group Mount Gibson Iron 3.6% Purchased
Shougang Group Australasian Resources Iron 8.4% Purchased
Angang Gindalbie Metals Iron 12.8% Purchased
Baotou Iron and Steel Centrex Metals Iron 10.3% Purchased
CITIC Pacific Sino Iron project Iron 100% Purchased
MCC Group Cape Lambert Iron Ore Iron AUD400 mn Under discussion
Haoning Group Brockman Resources Iron Under discussion
Western Mining Co FerrAus Iron 10% (AUD15.5) Purchased
Hugo Natural Enterprises Apollo Minerals Iron Increase to 19.9% Under discussion
Sinosteel Corp Midwest Corp Iron USD1.3 bn Under discussion
Chinalco and Alcoa Inc Rio Tinto Diversified USD14.4 bn Purchased
Zhongjin Lingnan Nonfemet Herald Resources Zinc Under discussion

ades ago via a 22.5% interest in Rio Tinto act to protect what it saw as its stra-
Victoria’s Portland Aluminium tegic mineral interests, but it could
Smelter. This is recognized as be- Chinalco’s highly publicized co- also muster up large amounts of
ing the first major overseas invest- investment of USD14 billion with Al- capital to do so.
ment undertaken by a Chinese coa in Rio Tinto was a direct affront
company. to BHP Billiton’s takeover plans and Above all, the Rio Tinto deal
showed a new level of Chinese in- showed us that Chinese firms can
CITIC Resources has subsequently vestor savvy—and boldness. The do complex and sensitive deals and
deepened its exposure to Austra- threat of BHP acquiring Rio Tinto that the world’s third biggest econ-
lia’s mining sector by taking numer- and tying up over 40% of the world’s omy, having overtaken Germany in
ous equity stakes. These include a iron ore supply was perceived as a the past two quarters, is punching
7% interest in the Coppabella and direct challenge to China’s bargain- at a new weight. Indeed, the
Moorvale coal mines, a 19.9% inter- ing power around one of its key stra- stealth, speed and finesse of the
est in Macarthur Coal, a 5% interest tegic resources and provided it with deal herald a new era in global
in minerals exploration company a strong investment catalyst. BHP M&A. Looking back at the Noranda
Aztec Resources and a 7.5% inter- Billiton had already demonstrated its and Unocal debacles, it is clear that
est in a small uranium exploration strong position by lumping the Chi- some lessons have been learned in
company. Another noteworthy as- nese Iron and Steel Association with Beijing. The question remains
pect of CITIC’s involvement in Aus- a 71.5% year-on-year price increase whether national governments,
tralia was the formation of the Aus- in 2004. In addition, they also de- regulators and boardrooms in the
tralian Stock Exchange-listed CITIC manded what was seen in Beijing as rest of the world have adapted their
Australia that handles CITIC’s raw an unprecedented surcharge of up to worldview to incorporate a balanced
material exports from Australia and USD10 per ton of iron ore, reasoning perspective on China’s true poten-
creates greater vertical integration that importing from Australian mines tial as a big player over the short
of CITIC’s operations. would save on transport costs com- term.
pared to Brazilian iron ore imports.
CITIC Resources showed that Chi- Midwest
nese firms have the ability to enter, The Rio Tinto investment was
grow and build scale, integrate and China’s largest single overseas in- At the centre of the current debate
become players that can attain di- vestment to date and also its first in is the unfolding Sinosteel-Midwest-
versified local critical mass over a major mining company. The deal Murchison case experience. Sinos-
time. showed that not only would China teel increased its stake in the Perth-
9

based Midwest iron ore mining com- very tangible benefits, but unlike the Key China questions for
pany to 28.37% and then to 43.6% more hands-off raw material trading Australian mining board-
in June and eventually over 50% in relationship that characterized the rooms:
July as part of a takeover bid and is pre-2006 era, FDI brings with it
now closing in. If Sinosteel suc- greater complexity and political bag- Local landscape
ceeds in its bid, it would be the larg- gage, especially as China’s mining What is Japan’s view of China’s
est metals acquisition by a Chinese sector still remains largely off-limits expansion in African and Austra-
mining company thus far. It would for Australian companies seeking lian resources? What is the view
also be the first successful hostile reciprocal opportunities. In addition, from other large emerging mar-
engagement. most high profile Chinese mining kets like India and Russia? Will
investors are still backed by strong they increase their Australian
The timing of this share purchase government ownership or support. interest on the back of Chinese
followed closely on the heels of Chi- This will maintain the topic of firms’ expansion activities? Will
nalco’s investment in Rio Tinto and China’s investment in Australia as a the Australian government end
met with many reports that the Aus- contentious and controversial one. up encouraging such diversifica-
tralian Government was reassess- tion of investment sources? Is
ing high level Chinese investments However, as long as the commodity there an opportunity here?
in its mining industry. While this was boom continues, Australia has much
quickly denied, Sinosteel’s bid high- to gain from a sound bilateral en- International growth
lighted a growing sentiment voiced gagement. Any slowdown in the bo- What is the scope for Australian
by a senator of Australia’s National nanza will change the outcome as mining companies to cooperate
Party that if an Australian company shrinking margins bring ownership with Chinese players in 3rd coun-
tried to become involved in a key issues and other challenges to the tries. i.e. in PNG, Laos, Africa,
aspect of the Chinese economy, the fore. But for now, bulk cargo carriers etc?
Chinese would block it. following the routes of Ming Dynasty
Admiral Zheng He’s armada are China entry
This reflects a divide in views on the writing a new chapter that is not ex- Would reciprocal co-investment
most appropriate policy. Unsurpris- pected to end anytime soon. Now is in Australia and China create the
ingly, this divide is also evident in the time to shape a long term rela- groundwork for a successful
the split views between large and tionship with China that maximizes China entry strategy over the me-
small mining companies: large play- the current investment and trade dium term?
ers are generally resistant to an opportunity but that also serves the
open door for Chinese investment, long term national interest. Supply
while smaller firms see China’s Is there an opportunity to reduce
capital as attractive. Ultimately, So, as long as Australian resources capital cost of new projects or
Canberra has to balance an array of continue to underpin Asian industri- operating costs via effective
complex and sometimes conflicting alisation, the integration with Chi- China procurement? How to im-
interests. These include Australia’s nese mining companies continues to plement an effective China sup-
wider international relations objec- have scope for a win-win situation. ply chain?
tives and diplomacy; its relations With a Mandarin speaking Prime
with China as it becomes a force in Minister; the ongoing FTA negotia- Partnering
the world economy; its ties with tions; a fresh new trade surplus; and For how long will the top Chinese
other Asian partners (i.e. Japan and lively debate, the stage is set for firms remain unmarried? (For
India); the scope of overall export Australia to fare (at worst) still far example, Chinese banks have
potential to China (and the risk of a better than many other countries been forging international strate-
protectionist backlash); Australian seem to be doing in their China en- gic and financial partnerships,
national and regional politics; and gagement. At best, China could fully making it hard for foreign new-
the international competition to at- and truly become a new strategic comers to find top-end banking
tract Chinese investment. Not easy. partner, investor and market. partners.) Is time now also run-
ning out for miners to forge
Looking into the Future meaningful partnerships? Does
Kobus van der Wath that spell the need to act fast?
The emergence of China’s new Group Managing Director
thirst for investment offers Australia kobus@thebeijingaxis.com
10

Sourcing High-Value Capital Products from China


The era of Chinese high-value industrial exports is approaching, but the world is weary of diving in
too soon. Yet the real winners will be the foreign firms that successfully navigate the pitfalls and pe-
culiarities, thereby developing experience and realizing cost advantage before it becomes the norm.

Conventional wisdom once held that ment, while Hudong Heavy Machin- ment relationships, but only through
East Asian economies fly in forma- ery is the biggest supplier of diesel experience or by implementing for-
tion: As Japan outgrew a certain engines and related parts to the rap- eign practices in organisations that
industry, it was passed on to the idly growing Chinese shipbuilding are often change-resistant.
Tiger economies of Hong Kong, Tai- industry.
wan, Singapore and Korea. Once It is exactly in this area that com-
these economies went upmarket, Certainly, many of these companies petitive advantage will be gained by
lower-end industries were then have found greatness on the coat foreign companies sourcing capital
passed on to the likes of Indonesia, tails of local economic growth, and a goods from China. Companies that
Malaysia and Thailand. considerable amount of institutional have sourced from China usually
support. It is true that Chinese state find that it is not an easy, smooth
China’s ‘Great Leap’ of the last enterprises are at times prodded to ride. Negotiations are long and un-
three decades has, however, shown use local suppliers who may pro- predictable; user manuals have to
such thinking to be too conventional duce to an inferior quality, but this is be translated from Chinese; training
and without much wisdom. Centrally only one part of the story. Through may only be supplied through a
directed economic development has exposure to world class projects, poor translator; or email etiquette
seen China leapfrog its Asian Chinese manufacturers have negoti- may be interpreted in an entirely
neighbours to play in such indus- ated a very steep learning curve, a different way than usual. Neverthe-
tries as semiconductors and large phenomenon that was no doubt as- less, when the machine arrives, it
passenger planes. And although sisted by foreign companies who works perfectly well. This ‘soft skills’
Chinese high-tech ability is still sub- were willing, thanks to the sheer deficit of Chinese manufacturers will
sidised by foreign technology trans- size of the Chinese opportunity, to be eliminated over time, but the real
fers (passenger planes) and govern- partner with local firms and some- winners over the next several years
ment backing (Lenovo, Huawei), a times forego intellectual property. will be foreign companies that can
competitive edge has developed in But Chinese suppliers have now ‘beat the curve’ by filling the deficit
several areas of high-value indus- become globally competitive in re- themselves, without expecting the
trial and equipment manufacturing. gard to quality, without having to service delivered by traditional First
fully sacrifice the cost advantage World suppliers.
One of the most interesting such that they have always had.
areas is that of high-value capital This will be difficult, since it may
goods (HVCG). Manufacturers of Yet there still lies a long way ahead. require an adjustment of old habits
everything from machine tools to Foreign customers will naturally and assumptions which will be as
telecommunications equipment want to engage Chinese HVCG challenging to foreign companies as
have moved onto the global A-list, manufacturers in products with a to Chinese ones. Still, through the
and in the case of Huawei, a tele- higher value, complexity and risk. use of (reasonably priced) interme-
communications equipment maker But the Made in China reputation is diate service providers or the pro-
based in Shenzhen, its equipment still employed as a scare tactic by active communication of service
and service were considered good European suppliers that charge any- requirements, significant progress
enough to beat Siemens in a Ger- thing up to 100% higher for equip- can be made in ‘pulling’ Chinese
man tender. Zhenhua Port Machin- ment that Chinese manufacturers suppliers into a more professional
ery had a full two thirds of global can make without a flaw. And as pattern of behaviour, instead of
port crane orders in 2006, dominat- concerns about equipment quality waiting for them to learn it them-
ing in an area once belonging to the have been giving way, concerns selves. At the same time, learning to
likes of Liebherr and Samsung. Tian about service quality, especially with live with some of the service as-
Di Science and Technology is the regards to after sales service, will pects peculiar to Chinese suppliers
national leader in the design and surface. This is an area that cannot would also go a long way in gaining
manufacturing of coal mining equip- be perfected by R&D and govern- competitive advantage. This whole
11

process is obviously fraught with 2. Secondly, the value and im- which are interrelated.
difficulties: the process of changing mediacy of HVCG purchases
aspects of two very dissimilar cor- eliminates the possibility of 5. A final difference is the need
porate cultures contains risk and ‘testing the water’. In some ex- to manage change. When order-
ought to be approached with sensi- ceptional cases, a company can ing a machine that is to be built
tivity. Yet it is in the conquering of be engaged through buying and delivered over a period of
these kinds of difficulties that the gradually more valuable machin- two years, changes in the two
competitive advantage lies. ery, but this is rare. Thus, instead companies need to be managed,
of only evaluating a company’s a process that is complicated by
But doesn’t this apply to all lev- product, an assessment of the cultural differences, high staff
els of sourcing from China? company itself may be necessary turnover (in China) and expan-
to determine whether it can com- sion pressures on the Chinese
The sourcing of high value capital plete a product that takes two company.
goods from China is different from years to manufacture.
the sourcing of lower value goods in In the schematic below, the phases
primarily five areas . 3. This immediacy then leads to of building sourcing capabilities in
another major difference, in that it China are illustrated. From initial
1. Firstly, the sheer scale makes reduces or eliminates the option sampling, one would move on to the
the potential rewards huge, but of minimising risk through di- purchasing of components or low
so too the risks. In sourcing versification. value products, and then gradually
HVCG, careers are often made or move on to the third phase, that of
ended, and indeed the growth 4. All this happens against the developing a comprehensive China
prospects of companies can be background of greater complex- sourcing solution. When sourcing
influenced. This makes it a high- ity, requiring the parties not only HVCG, however, the luxury of the
stakes effort where success is to do things right, but to also do first two stages do not exist. The
either 100% or zero. more things right, the success of successful sourcing of HVCG auto-

Capturing Value From Strategic Sourcing


Early stage Purchasing com- Developing com- Adopting inte- Capturing global
ponents or com- prehensive grated China advantage
plete products sourcing strategy

• Recognize • Focus on reducing • Sourcing plan • View China as • Exploit global syn-
China’s potential purchasing costs includes both a market and ergies in
- Parts a sourcing loca- - Cost structure
• May source some • Obtain valuable tion
- Products - Manufacturing
products on a trial understanding of strategy
basis the supply base - Talent / R&D • Leverage syner-
gies between ex- - Supply chain
• Have no formal • But gain little de- • Advantage gained port sourcing and
China initiatives fensible advan- from domestic produc- • Leverage best
tage - Supplier relation- tion global capabilities
• Not yet organized ships - Integrated capac- - Deploy high-cost
for sourcing in - Product develop- ity planning assets
China ment - Flexible produc-
- Proprietary tools tion
and processes
- Market intelli-
gence
Source: Adapted from the Boston Consulting Group
12

matically requires a comprehensive ship management, the ability to in- terms of technology, not service
sourcing solution at the outset, and fluence, communication, protocol delivery. That will take another few
for this reason the lessons normally and expectations. years, and until that day arrives,
learnt in the first two stages need to real competitive advantage lies in
be directly applied in the third stage. Indeed, many Chinese companies bridging this gap from the other
manufacture HVCG on a contract side.
In short, sourcing HVCG from China basis for foreign companies, but are
presents more risk than sourcing unable to gain access to the end-
HVCG from First World suppliers. user interface due to limitations in
But contrary to popular belief, the these service-related fields. While
risk and difficulties reside not in Chinese industry has leapfrogged Dirk Kotze
product quality, but rather in ab- the flying formation of the Tiger China General Manager
stract processes such as relation- economies, it has done so mainly in dirk@thebeijingaxis.com

Selected Chinese Machinery and Equipment Manufacturers


Name Activities and background Near-term world class export & service readiness 2005 2008 2010
ZTE Corp Telecommunications equipment maker with extensive business in developing markets. Top two in
China.

Huawei Telecommunications equipment maker with extensive business in developing markets. Top two in
China.
Shanghai Four main business segments: power equipment (one of big three in China), electromechanical equip-
Electric ment, transportation equipment, environmental systems. Largest listed machinery enterprise in China.
Suntech Power Solar energy company that designs, develops, manufactures and markets a variety of photovoltaic
(PV) cells and modules. Largest in China.
CIMC Principally engaged in the manufacture and sale of containers, road transport vehicles and airport
bridges. Global leader.
Zhenhua Port Manufacturer of container cranes and large steel structures. Major products include quayside container
Machinery cranes, rubber-tired and rail-mounted gantry cranes. Global leader.
SANY Heavy Largest producer of concrete pumps in China and top five globally. Expanding into a wide range of
Industry construction machinery.
Weichai Power Largest heavy-duty diesel engine manufacturer in China, supplying mainly to domestic truck and con-
struction machinery manufacturers.
CIMH One of top three wheel loader makers in China and looking to expand into excavators.

Hudong Heavy Largest producer of diesel engines and diesel engine parts for the shipbuilding industry in China; pro-
Machinery duces low and medium-speed diesel engines.
Anhui Heli Largest producer of forklifts in China, including engine-powered forklift trucks and battery-powered
forklift trucks, as well as related parts and components.
Tebian Electric Principally engaged in the manufacture and sale of transformers, cables and wires for power transmis-
Apparatus sion; also produces high-voltage electronic aluminium foil and assembles key control components for
solar energy equipment.
Tian Di Principally engaged in the design, production and sale of coal preparation equipment and mining
Science & equipment, the construction of underground engineering projects, as well as the design and construc-
Technology tion of mines and mine production systems.

Shenyang One of top two machine tool makers in China. The company offers its products under five categories,
Machine Tool including computer numeric control (CNC) machines, conventional machines, special machines, set
products and other products, such as function parts and CNC systems. Aggressively buying busi-
nesses overseas.

Fujian Longxi Largest producer of special bearings in the world, including spherical plain bearings, tapered roller
Bearing bearings, argentum (AG) bearings, deep groove ball bearings. Also produces auto parts such as auto-
motive steering systems, shock absorbers and mufflers.
Source: THE BEIJING AXIS case experience and analysis
14

China Sourcing Strategy


China Sourcing: WHY? WHAT and HOW? - Towards a Basic Framework of Analysis. In this edition
we put forward a simplified framework for approaching China sourcing. We briefly elaborate the
Why? and What? Then we ponder the How?

China’s status as the leading global The WHY is impacted in mainly four The HOW question remains the
sourcing hub is now undisputed. areas: China advantage; interna- most problematic. Even after 10
Yet, many firms still find it difficult to tional forces, industry changes and years of China being a major sourc-
extract enough value from their trends; and factors internal to the ing hub, firms with significant ex-
China sourcing ventures. Below we firm. A good amount of emphasis perience still find it difficult to get
briefly highlight key issues that im- should be placed on the WHY and this right. On the next page we high-
pact the question ‘WHY source from WHAT. Desk research, consultants light the typical causes of the HOW-
China?’ as well as the question of and good logic can often sufficiently related problems; and a high-level
‘WHAT to source from China?’ address these two questions. framework for thinking about HOW.

Why Source from China?


China
Growth
International industry and trends Key International r elation s
Firm level Political stab ilit y Sound macro econom y Size
Socio-political environment
Stabilit y
Cost pressur es
Competitors are doing it Capital expenditure & tooling

I alr ead y sour ce internationall y Internal to m y firm Low setup co sts Incentives

Can I identif y the W HAT? Amortised co st in full-cost pri ce


Can I identif y the HOW ? RMB exchange rate

Traditional supplier countries Export incentives i. e. subsidies


rendered un competitive Reduced co st of borro wing
New competitive tr ends WHY Source
My tr aditional supplier went to China Supportive policy environment Active export promotion
from China?
China’s domestic p layer s have Gener al r egulations i.e. cu stoms
reach ed the bar in m y products
Broader industri al b ase
Anti-dumping restri ctions r emoved
Scale and scop e
Better diversified econom y
Tie up top Chinese suppliers before Scope in technolog y produ cts
they partner with comp etition Serviced i.e. engin eer ing & IT
Competitive Strateg y
Provide a Chinese alternative to cl ients Abundant labour
before Chinese ent er m y mar ket dir ectl y Low l abour co sts
Many engineers and scientists
Better infrastructure i.e. r ail, ports, etc
Toy scare not representative
Improved logistics Ongoing qualit y improvem ents
Many service providers More world class supplier s

What to Source from China?


Does China h ave an advantage for m e?
Ask the right questions
Does China h ave the qual it y?
China’s tradition al exports
WHAT to Source What about the logistics impli cations?
Emerging exports
Most likely cluster s from China?
Labour intensive goods W ill I manufacture in Chin a or wor k
with existing Chinese supplier s
Some r aw m ateri als / Rapid upward move in technolog y
intermediat e goods absorption / diffusion How complex is m y product?
Is it a commodit y or stand ardised item(s)?
Many new Chin ese suppliers leapfrog
incumbents with better technolog y Are design and engin eer ing involved?
Key Developm ents Many Chinese can no w m anufacture what Can I force m y suppliers to move to China?
only leading MNCs used to be able to do

OEM suppliers d evelop their o wn brand


Stricter qualit y standard s and b etter enforcement
Trade tensions in certain products i.e. textil es
Anti-dumping status Export subsid ies/reb ates
Regulator y ch anges Export taxes
Support or resistance
Environmental issues
15

Typical China Sourcing Problems calate as the relationship gets of negating the problems mentioned
From experience we have identified older; above and formulating a winning
many HOW problems in China 2) IP transgressions by suppliers strategy. Concepts such as ‘true
sourcing. We highlight key ones: or other firms; supply chain cost’ and ‘total cost of
3) lengthening lead times; ownership’ remain illusive in the
● Internal buy-in from various divi- 4) troublesome logistics (i.e. cus- absence of a sourcing strategy that
sions to join the centralised China toms and shipping arrange- can be fully implemented.
procurement effort. This causes ments); and
fragmented attempts, slows or- 5) contract renegotiation etc. Implementation requires a good grip
ganisational learning and reduces Constructing a Framework on SCM organizational design;
synergies. Strong top manage- The key is to approach the HOW people, skills and teams; method-
ment support and good Global firstly from a strategic angle and ologies, processes and in-
CSM organization is crucial; then to move to an implementation source/outsource decisions; and
● Internal users of products often model that comprehensively and working with service providers. It
prefer developed country (i.e.
systematically addresses all the also requires solid holistic manage-
German) quality, and equate Chi-
relevant problem areas. We argue rial skills in the areas of project, risk
nese products with inferior qual-
that a thorough understanding of and relationships. The conceptual
ity. Internal education and re-
education is needed; China, goals/objectives, global in- map below highlights these inter-
● Project management during de- dustry dynamics and the firm itself dependencies.
sign/engineering and fabrication. are necessary to help drive deci-
Languages, practices and differ- sion-making about the approach to In the next edition we will look at
ent priorities can cause havoc. In China sourcing that will be followed. Organization. We explore the opti-
China sourcing the emphasis of mal structure for multinational SCM
Project Management needs to fall Not everyone needs to become a / Procurement / Sourcing teams that
on Relationship Management; ‘Sinofile’, but it is necessary to un- are active in China.
● Some common other problems derstand China’s cultural nuances,
that are often sited are the follow- practices and economic landscape. Kobus van der Wath
ing: That itself implies advantage and Group Managing Director
1) quality declines or prices es- can greatly enhance the probability kobus@thebeijingaxis.com

How to Source from China?

Views of contracts Anal ysis


Culture in business Sourcing Supplier id , filtering, selection
Risk m anagem ent b y Histor y Negotiation
Impact of langu age
relationship Culture Ordering, liai son
Concept of time China SCM
Organization Commercial & contr acts
Politics & po wer Understanding China
Economic tr ansformation Technical/ engineering support QA, Expediting
Logistics
Cost (TCO)
Deliver y cycles Languages skill s
Obj ectives Implementation
Production/selling in Chin a People Cultural astuteness
International p erspective
Low volume h igh value vs
high volume lo w value Context of my Benchmar king processes against best practi ce
industr y
HOW to Source
Many suppli ers or a f ew from China? Risk m anagem ent philosoph y
Does the product travel well? Methodology Project manag ement
China read iness Relationships man agem ent
HQ & top managem ent support Firm factors Strateg y Processes in-house vs outsourced processes
Global SCM organ isation Consultants
Increm ental entr y vs Gr eat L eap into China QA specialists
Managing service
providers Logistics
Agents/Tr ade
Finance/b anks
Fl y-in-fly-out
Contract/lawyer s, et c.
Rep. Office Channel to source—
own sourcing office? Learning
WFOE/FICE Failure
Approach Improvements
JV, etc. Results
Pull out?
Finished products vs components Accelerate and scale
Success
Capital goods vs operating expenditures only Add complex produ cts

Value to be placed at ri sk Revisit ‘approach’ - potential ly ti er up


16

China Sourcing Blog Highlights


Change is in the air with China sourcing, and CSB has been tracking the ominous transportation
and ‘hidden’ costs that have been inflating risk, making this time a critical inflection point in the his-
tory of China sourcing. Yet ultimately, risk is the only thing that cannot be outsourced.

Sponsored by THE BEIJING AXIS,


the China Sourcing Blog takes on a
multi-faceted, dynamic subject, and
carefully scans everything from the
mainstream financial media to the
more distant corners of the Internet
to get to the bottom of all the best
bits and pieces on China sourcing.
The following are some of the most
popular postings over the last three
months:

Posted: 1 July 2008


Costs and risk in global supply
chains are currently higher and
more complicated than ever, yet
under current indications of rising
energy and transportation costs,
analysts project a fundamental re-
orientation of supply chain and
sourcing strategies. Fast, cheap Stacked slightly lower at Shenzhen: Energy costs have hit shipping lines hard.
and often out of control, complex
supply chains have induced risk- cause of these weak links outsourc- Posted: 27 May 2008
mitigating fever as manufacturers ing has been moving to the top of With time to reflect on the wave of
devise more aggressive strategies the globalization agenda. Yet de- China product recalls of 2007, the
to boost sales and cut costs. spite the elaborate nature of today’s strategic impact of the quality con-
supply chains, the fact remains that cerns seems have been more
Posted: 19 June 2008 businesses retain ultimate respon- stringent quality control meas-
Could China’s three decade-long sibility for the safety and reliability ures that were applied to Chinese
growth miracle finally be reaching a of their products: risk remains the suppliers. Yet these are still no
climax? As slower economic growth only thing that can never be out- guarantee for success in China; the
in 2008 could be the first indication sourced. best action to ensure a successful
of an economic slowdown, the impli- sourcing program is still to visit the
cations for sourcing are bound to be Posted: 30 May 2008 Chinese factory - multiple times.
significant as China slowly prices The rapidly rising cost of oil and
itself out of low-cost country transportation is fast becoming And finally…
sourcing. At the same time, how- the biggest obstacle for China The China sourcing debate is
ever, 635 million Chinese people sourcing, and may in fact be revers- never complete without considering
have been lifted out of poverty since ing long-standing trends of global- China’s struggle with intellectual
1978. ization. As importers begin to feel property, and in a posting on 18
the pinch, Chinese exports have May, CSB outlined China’s latest
Posted: 11 June 2008 shown signs of receding as ship- concrete steps in an uphill struggle
An independent report by the EU ping lines adapt by raising shipping against counterfeiters as IP protec-
identified small players, among both costs and renegotiating contracts. tion gradually gains momentum.
Chinese manufacturers and Euro- For many analysts these are omi-
pean importers, as the weak links in nous signs of troubled times CSB@chinasourcingblog.org
the global supply chain, and be- ahead… www.chinasourcingblog.org
17

Macroeconomic Monitor
Is China’s Olympian economy slowing down at last? Although the growth rate has softened, further
policy action may be needed. Yet a slowing world economy has given Chinese authorities much
more to think about in their balancing act.

Overview Consumer Price Index (% change y-o-y , 2005-May 2008)

China's buoyant economy grew at 10


11.6 percent in the first quarter of 8
2008, surging ahead despite Bei- 6
jing’s efforts at restraint. The 11.6 4
percent was, however, down from 2 7.1% increase, biggest y-o-y since 1996
Q1-07 growth of 11.7 percent and 0
full year 2007 growth of 11.9 per- 2005 2006 2007 Jan-08 Feb-08 Mar-08 Apr-08 May-08
cent. This slight slowdown is likely Source: National Bureau of Statistics
to continue in Q2-08 and is a wel-
come pullback below 11 percent.
A key factor for Beijing is the sharp Salient trends & points
China's economic growth continues increase of CPI over the past 12
to be driven by strong export growth months. Higher food prices and en- ● Beijing has to curb growth, but
(albeit that y-o-y growth is down to ergy costs have pushed the CPI over does not want to do so just as the
12 percent in Jan-May 2008 from 8 percent for the first 4 months of world economy slows down
last year's y-o-y growth of 18 per- 2008. It fell back to 7.7 percent in sharply—this has clear implica-
cent for the full year); soaring in- May, but rising prices for oil and for tions: Beijing will want to maintain
vestment in factories and other fixed industrial input materials will keep its gradualist approach to curbing
assets despite repeated increases pressure on prices, even as the ef- credit/liquidity and it will guard
in interest rates this year; and mod- fect of higher food prices starts to fall against a too rapid RMB apprecia-
erate broad-based private con- out of index calculations. Further oil tion.
sumption growth. Beijing wants to price increases (oil from USD100-
maintain rapid growth to ease pov- 145pb and copper spiking to ● Although the Sichuan earthquake
erty and maintain stability, yet is USD8,000/t again) will certainly add at first appeared devastating, the
concerned that runaway expansion upward pressure, and thus the Chi- severely affected zone is limited,
and overspending on real estate nese government’s monetary policy and situated far from China’s main
and other assets could cause struc- agenda will be dominated by inflation economic centres. As such, the
tural problems. for the foreseeable future. effect on GDP will be marginal.

China GDP Growth (% change y-o-y, 1978-2010F)

Latest overheating
16 concerns
Past periods of
14 overheating
7-10% GDP
12 growth ‘band’
8% GDP growth
10 ‘floor’

8
6
4
2
0
78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 0 7 0 8 F 0 9 F 10 F

Source: World Bank, China Statistical Abstract 2006, OECD Report, TBA Analysis
18

China Facts, Figures & Forecasts


The following is a selection of recently released data and forecasts that illustrate the main trends in
the growth and transformation of Chinese commerce and industry, with an emphasis on trade and
foreign investment.

China — Selected Economic Indicators


General statistics 2005 2006 2007 2008E 2009E
Population (mn) 1,308 1,314 1,321 1,329 1,336
Nominal GDP ($bn) 2,244 2,645 3,242 4,214 5,592
GDP per capita ($) 1,716 2,012 2,454 3,171 4,186
Real GDP growth (%) 10.4 11.1 11.9 10.5 9.8
Growth in real retail sales (%) 12.1 12.7 13 13.6 13.7
Growth in real fixed asset investment (%) 25.7 24 24.8 20.2 19
Fixed investment (% of GDP) 42 42.8 44.1 43.2 41.8
Prices, interest rates and exchange rates 2005 2006 2007 2008E 2009E
CPI inflation (%, December over December) 1.6 2.8 6.5 7.5 6.2
CPI inflation (% change in average index for the year) 1.8 1.5 4.8 7 7.2
Exchange rate (RMB per USD, end-year) 8.07 7.8 7.09 6.6 5.9
Exchange rate (RMB per USD, average) 8.19 7.97 7.61 6.95 6.25
Nominal wage growth (% year-on-year change, average) 14.6 14.4 16.5 20.3 25
3-month interbank rate (%, end-year) 3.6 2.8 4.4 5.2 5.8
Fiscal data 2005 2006 2007 2008E 2009E
General government fiscal balance (% of GDP) -1.2 -0.8 -0.5 -0.6 -0.6
General government primary fiscal balance (% of GDP) -0.3 0.1 0.3 0.1 0.1
General government expenditure (% of GDP) 18.5 19.2 19.9 20.4 21
Gross general government debt (% of GDP, end-year) 23 20.9 18.3 15.9 13.8
Money supply and credit 2005 2006 2007 2008E 2009E
Broad money supply (M2,% of GDP) 160.7 163.9 163.6 161.9 156
Broad money supply (M2,% year-on-year change) 17.6 16.9 16.7 17.5 15
Domestic credit (% of GDP) 105.9 106.9 106.1 104.1 99.4
Domestic credit (% year-on-year change) 9.3 15.7 16.1 16.5 14
Balance of payments 2005 2006 2007 2008E 2009E
Exports (goods and non-factor services, % of GDP) 37.3 40.1 41 34.3 28.6
Imports (goods and non-factor services, % of GDP) 31.7 32.2 32.2 31.8 28
Exports (goods and non-factor services, % increase in $value) 27.6 26.9 25.2 8.9 10.7
Imports (goods and non-factor services, % increase in $value) 17.4 19.8 22.2 28.5 16.9
Current account balance ($bn) 160.8 249.9 333.7 150 73.1
Current account (% of GDP) 7.2 9.4 10.3 3.6 1.3
Net FDI ($bn) 67.8 60.3 67.7 32 25
Scheduled external debt amortization ($bn) 18.1 20.9 24.1 27.3 30.5
Foreign debt and reserves 2005 2006 2007 2008E 2009E
Foreign debt ($bn, year end) 281 323 373 423 473
Public ($bn) 98.7 108.2 118.7 130.3 142.9
Private ($bn) 182.4 214.8 254.2 292.7 330.1
Foreign debt (% of GDP, end-year) 12.5 12.2 11.5 10 8.5
Foreign debt (% of exports of goods and services) 33.6 30.4 28.1 29.2 29.5
Central bank gross FX reserves ($bn) 819 1,066 1,528 1,773 1,918
Central bank gross non-gold FX reserves ($bn) 815 1,062 1,524 1,768 1,914
Source: Credit Suisse, Capital Goods Research Analysis, April 2008
19

Statistics by Province

Provinces in red make up


half of China’s total GDP

Heilongjiang

Jilin
Xinjiang Beijing

Gansu Inner Mongolia Liaoning

Ningxia
Hebei Tianjin
Qinghai
Shanxi Shandong

Tibet Shaanxi Henan Jiangsu


Sichuan

Hubei Anhui Shanghai


Chongqing
Zhejiang
Jiangxi
Hunan
Wenchuan County, Sichuan, Guizhou
Fujian
epicentre of May 12 earthquake
Yunnan
Taiwan
Guangxi Guangdong

Hainan

Pop. Pop. % GRP* in % of Comparable Pop. Pop. % GRP* % of Comparable


in mn of Total USD bn GDP Size Economy in mn of Total in USD bn GDP Size Economy
Anhui 61 4.7 77 2.6 Morocco Jiangsu 76 5.9 278 9.4 Denmark
Beijing 16 1.2 101 3.3 Peru Jiangxi 43 3.3 60 2 Slovakia
Chongqing 28 2.2 45 1.5 Croatia Jilin 27 2.1 55 1.9 Slovakia
Fujian 36 2.8 98 3.3 Peru Liaoning 43 3.3 119 4 Philippines
Gansu 26 2 29 1 Sri Lanka Ningxia 6 0.5 9 0.3 Nepal
Guangdong 93 7.2 336 11.3 Austria Qinghai 5 0.4 8 0.3 Afghanistan
Guangxi 47 3.6 62 2.1 Vietnam Shaanxi 37 2.9 58 2 Slovakia
Shandong 93 7.2 283 9.6 South Africa
Guizhou 38 3 29 1 Sri Lanka
Shanghai 18 1.4 133 4.5 Singapore
Hainan 8 0.6 13 0.5 Ethiopia
Shanxi 34 2.6 61 2.1 Vietnam
Hebei 69 5.3 149 5 Chile
Sichuan 82 6.3 111 3.7 Egypt
Heilongjiang 38 2.9 79 2.7 Morocco Tianjin 11 0.9 56 1.9 Slovakia
Henan 94 7.3 160 5.4 Colombia Tibet 3 0.2 4 0.1 Niger
Hubei 57 4.4 97 3.3 Peru Xinjiang 21 1.6 39 1.3 Sudan
Hunan 63 4.9 97 3.3 New Zealand Yunnan 45 3.5 51 1.7 Libya
Inner Mongolia 24 1.9 61 2.1 Vietnam Zhejiang 50 3.9 202 6.8 Portugal
Source: TBA Analysis, Various 2006; *GRP: Gross Regional Product
20

China Trade Roundup


To illustrate the main trends in the growth and transformation of Chinese commerce and industry
with an emphasis on trade and foreign investment, the China Trade Roundup summarizes the lat-
est available China trade statistics.

China Total Trade (May 07-Apr 08, USD bn) China Total Trade by Main Commodities (2006, USD bn)

Imports Exports 1000 Fuel & Mining

120
800 Agriculture
100
600
80
Manufacturing
60 400
40 200
20
0
0 Imports Exports
M J J A S O N D J F M A
Source: PRC Ministry of Commerce Source: China National Bureau of Statistics

China 10 Largest Trade Surpluses (May 07-Apr 08, USD bn) Total Trade (Imports & Exports) with Major Partners 2007

Hong Kong USD 159 bn United


United States USD 148 bn Japan
Netherlands Hong
UK Korea S.
UAE Taiwan
Spain Germany
Singapore Russia
Italy Malaysia
Vietnam Holland
Turkey Australia

0 50 100 150 200 0 50 100 150 200 250 300 350


Source: PRC Ministry of Commerce Source: PRC Ministry of Commerce

China’s Importance to the World: Trade with China as a Percentage of Country or Territory GDP (2007)

Key*:
30%

China
15%

0%

No Data Available
Source: TBA Analysis
*For reasons of presentation the colour scheme used on this map only varies between 0 and 30%, with all countries representing percentages larger than 30% shown in
black. These countries are: Benin (32%), Equatorial Guinea (30%), Liberia (84%), Mongolia (59%), Rep. of Congo (41%), Singapore (31%) and Togo (33%).
21

Total China Imports (CIF) & Exports (FOB) 2000-2007 China’s Share of World Exports (2006)

35% Clothing
12,500
Imports Exports 30% Textiles
10,000 Office/Telecom
25% Machinery/Transport
7,500 20% Iron and Steel
Food
5,000 15% Chemicals

2,500 10% Fuel / Mining


Automotive
5% Products
0
0%
2000 2001 2002 2003 2004 2005 2006 2007
Source: China Statistical Yearbook 2007 Source: WTO Database

Total Value of Exports to China of Top 10 Exporters


2000 (USD133bn) 2007 (USD410bn)
Hong Kong
Hong Kong Thailand 5%
3%
Thailand 3% 7% Australia 5%
Australia 4% Russia 4%
Russia 4% Singapore 4% Japan
Singapore 4% Malaysia 6% 28%
Japan 31%
Malaysia 4%
Germany 8%
Germany 9%
S. Korea
USA 17% 17%
S. Korea 22%
USA 14%
Source: Asian Development Bank: Key Indicators 2007

Total Value of Top 10 Exporters from China

2000 (USD184bn) 2007 (USD774bn)

Japan 13%
Hong Kong
Hong Kong Japan 24%
24% 23% S. Korea
7%
Italy 2%
S. Korea Italy 3%
UK 3%
6%
Russia 1% UK 4%
Singapore 4% Russia 4%
USA USA 30%
Netherlands 4%
Germany 5% 28% Singapore

Source: Asian Development Bank: Key Indicators 2007


Netherlands 5% Germany 6%
22

Financial Markets
Tracking the dynamics of China’s Shanghai and Shenzhen Composite Index Indicators and Bench-
mark Interest Rates, Financial Markets also illustrates recent trends and transformations in China’s
exchange rate regime.

Shanghai
Share of & Shenzhen
BRI(C)S TotalComposite
Trade withIndex (3(Jan-Dec
China month) 07) RMB Exchange Rates (12 month trailing, Indexed)
Index: 1 March 2008 = 100% RMB/Foreign Currency

120 115
Shanghai Shenzhen 110 USD RUB ZAR AUD
100
105
80 100
95
60
90
40 85
80
20
75
0 70
March April May 1 July 2007 3 July 2008
Source: Shanghai Stock Exchange, Shenzhen Stock Exchange Source: Oanda Corporation

Benchmark Interest Rates (as of 20 June 2008) USD/RMB Exchange Rate (since peg loosened in 2005)

15% 4
12%
12% 19 July 2005: 14% appreciation
5 RMB ‘unpegged’ up to 2 July 2008
10% 7% 8% from US Dollar
7%
5% 6
4%
5%
2% 7
1% .5%
CAGR 4
0% 8
EU

UK

Brazil
US

Australia

China

Africa
Japan

South
India

9
2005 2005 2007 2008

Source: China State Administration of Foreign Exchange Source: PRC Ministry of Commerce

10 Largest Chinese Listed Firms (USD bn)

P e t ro C hina 530 Petrochemicals


Indus t ria l a nd C o m m e rc ia l B a nk o f C hina 206 Financial
S ino pe c 139 Petrochemicals
B a nk o f C hina 130 Financial
C hina S he nhua E ne rgy C o m pa ny 119 Utilities
C hina Lif e 97 Insurance
C hina M e rc ha nt B a nk 51 Financial
P ing A n Ins ura nc e 40 Insurance
B a nk o f C o m m unic a t io ns 39 Financial
C hina P a c if ic Ins ura nc e 39 Insurance

0 100 200 300 400 500 600


Source: Shanghai Stock Exchange
23

FDI and OFDI


With FDI and OFDI increasing both in and from China, FDI & OFDI illustrates sources of FDI into
China and unpack Chinese outbound investments, as well as mergers & acquisitions involving Chi-
nese firms locally and abroad.

China remains an attractive destination for FDI

China’s Foreign Direct Investment reached USD42.78 2007 Top 10 Sources of FDI (USD bn)
billion from January to May this year. This latest figure Hong Kong
Br Virgin Islands
shows that China remains a favoured destination for in-
South Korea
vestment from overseas, especially among big multina- Japan
tional corporations, which see the market potential as an Singapore
important priority and recognize various opportunities for United States
FDI in multiple sectors in China, including services. FDI Cayman Island
Western Samoa
has, however, also contributed to China's excess liquidity Taiwan
and massive build-up in foreign exchange reserves, Mauritius
which, by the end of May, were the largest in the world
0 5 10 15 20 25 30
(USD1.75 trillion)
Source: Ministry of Commerce

China outbound investments are soaring

China's outbound Foreign Direct Investment received a China Outbound FDI (USD bn)
50
great deal of attention in 2007 because of the creation of 45
the PRC's sovereign wealth fund, the China Investment 40 32 USD bn Jan-May 2008

Corp. (CIC), and several other high-profile investments 35


30
and acquisitions. In May 2007, CIC announced the pur- 25 %
106
chase of a USD3 billion stake in Blackstone, and in De- 20 GR
CA
cember purchased a 9.9 percent stake of Morgan 15
Stanley, worth USD5 billion. China's outbound investment 10
5
totaled about USD30 billion in 2007, a figure that is still 0
less than half of the investment that flowed into China in Jan-May
2003 2004 2005 2006 2007 5/2008
2008
the same period.
Source: Ministry of Commerce

China M&A becoming a force

Mergers and acquisitions in China reached USD43.1 bil- China Outbound M&A (USD bn)
30
lion in the first quarter of 2008. Cross-border M&A
reached USD28.5 billion, four times the year-earlier value. 25
The manufacturing sector had USD21.8 billion in M&A 20
%
transactions, about half of the total, followed by the finan- 80
15 GR
cial and energy industries with USD7.2 billion and USD6 CA

billion, respectively. In February the Aluminum Corpora- 10


tion of China and US aluminum producer Alcoa bought a 5
12 percent stake in the British-listed company of iron ore
giant Rio Tinto for USD14.05 billion, the largest overseas 0
investment ever by a Chinese enterprise. 2003 2004 2005 2006 2007
Source: Ministry of Commerce
24

The C in BRICS
With recent economic statistics from Brazil, Russia, India, China and South Africa, The C in BRICS
is a comparative segment that ‘compares and contrasts’ China with the other leading developing
economies.

Imports of Goods and Services (% of GDP) Exports of Goods and Services (% of GDP)

South Africa South Africa

Russia Russia

Brazil Brazil

India India

2006 2006
China China
2005 2005
2000 2000
0 10 20 30 40 50 60 0 10 20 30 40 50 60
Source: World Bank Source: World Bank

Market Capitalization of Listed Companies (% of GDP) GDP (Current USD in Billions)

South Africa 3,000


China
2,500
Russia
2,000
Brazil
1,500
Brazil
India 1,000 Russia
2006 India
China 2005 500
2000 South
0 Africa
0 50 100 150 200 250 300 2000 2005 2006
Source: World Bank Source: World Bank

Fixed Line and Mobile Subscribers (per 100 people) Internet Users (per 100 people)

South Africa *
South Africa*

Russia
Russia*

Brazil
Brazil

India India *

2006 2006
China 2005 China
2000 2005
2000
0 10 20 30 40 50 60 0 5 10 15 20 25
*Year 2006 data not available *Year 2006 data not available
Source: World Bank Source: World Bank
28

China Business News Highlights


Second quarter Chinese business developments were underlined by rising resource costs. Iron ore
prices escalated by up to 97% as demand from China grew. Sinosteel took matters into its own
hands by attempting China’s largest global mining sector takeover.

Natural Resources around 80,000 barrels per day of Aluminium Corporation of China
fuel, amounting to 3.4 million tons Ltd (Chinalco) - China’s top alumin-
China’s largest steel maker, Baos- annually of diesel, naphtha, lique- ium producer - will team up with Ma-
teel, and Australian mining com- fied petroleum gas and jet fuel. laysia's MMC and Saudi Arabia's
pany Rio Tinto have negotiated an Binladin for a joint aluminium pro-
iron ore price increase of up to The Australian Securities and In- ject in Saudi Arabia. The project,
97% - the highest price increase in vestments Commission (ASIC) and estimated to carry a USD4.5 billion
over a decade and nearly double the China Banking Regulatory price tag, includes an aluminium
that of 2007. The state-owned steel Commission have formalised an smelter plant and an equipped
group has since 2007 been the agreement that will see Australia power plant to be located in Jazan
global steel industry’s primary nego- become an approved investment Economic City in Saudi Arabia. The
tiator with the world’s three largest destination under the Chinese three sides also signed an agree-
producers of iron ore. Chinese steel Qualified Domestic Institutional In- ment that increases support levels
makers have accepted price rises vestor (QDII) scheme. This essen- with the Saudi Arabia General In-
for six consecutive years, driven up tially means that approved Chinese vestment Authority. The smelter will
by huge increases in demand. The securities institutions may, on be- have an annual production capacity
increase is also likely to destabilise half of their clients, invest in Austra- of 1 million tons. Chinalco will take a
BHP Billiton’s efforts at taking over lian-listed stocks and management 40 percent stake in the plant as the
Rio Tinto. investment schemes registered by largest shareholder, and will also
ASIC. ASIC Chairman Tony provide the technology and alumina.
On 20 June retail prices for oil D’Aloisio believes the agreement is
and gasoline rose for the first time evidence that Australia’s capital The Chinese government is ex-
since November 2007. Gasoline markets are seen as highly favour- pected to withhold pricing interven-
went up by 16 percent, while diesel able by China. Other countries al- tion in terms of domestic steel
rose by 18 percent, and electricity ready recognised under the QDII prices. The net increase in price,
tariffs rose by just less than 5 per- scheme are Hong Kong, United that factors in shipment and energy
cent. This was in response to stead- States, United Kingdom, Singapore charges, is expected to rise up to
ily rising crude oil prices - up by 45 and Japan. CNY1,000 per tonne. President Hu
percent from November last year.
The increase was made to ensure
stable supplies in the country, as Sasol Global Fischer-Tropsch Activities
many local refineries had cut back
production to avoid making losses.

A Sasol official stated on June 13


that the South African petrochemi-
cal giant and China's leading coal
producer, Shenhua Group, will
jointly produce fuel from coal in
China starting from around 2016.
Joint feasibility studies for two coal-
to-liquid projects showed smooth
progress and are expected to be
completed by the end of 2009. The
two projects, one in Shaanxi Prov-
ince and the other in Ningxia Prov-
ince, will each be able to produce
29

Jintao did however say he is con-


sidering raising steel export taxes in
order to ensure sufficient domestic
supply.

China’s Zhenhua Port Machinery


(ZPMC) has won orders worth
USD2.03 billion in the first half of
the year, up 32% from a year ear-
lier. ZPMC is the world’s largest
maker of port cranes and related
systems, with a market share of
more than two thirds of the global
market.

China's Sinosteel remains op-


posed to the proposed merger
between Australian iron ore groups
Midwest Corp - of which Sinosteel
is the major stakeholder - and Mur-
chison Metals Ltd. Sinosteel has
built up a 43.6 percent stake in Mid-
west Corp after the surprising ac-
Happy Together: China Netcom and China Unicom joined hands in Hong Kong,
ceptance of its below market price
hoping to present a challenge to China Mobile’s hegemony.
offer by Malaysian shareholders.
This is part of Sinosteel’s own
AUD1.36 billion (USD1.3 billion)
takeover bid. Sinosteel has ap- porting infrastructure for 25 years, bers could signal further rising CPI
pealed to Australia's Takeovers and is expected to yield some 30 figures for China in the months
Panel in an attempt to legally pre- million tons annually. The explora- ahead. China’s CPI was up 8.5
vent Murchison from carrying out a tion and construction costs will be percent in April, following an 8.3
reverse takeover. This is on the more than USD790 million, includ- percent rise in March and an 8.7
grounds that Murchison and its ing the construction of 500km of percent increase in February.
main shareholder, Harbinger Capi- railways, dams and a deep water
tal, were acting as associates in port. This will be China’s largest On the back of strong demand for
that Harbinger's acquisition of Mid- single resource investment in Africa passenger cars, China’s domestic
west shares breached the Foreign to date. The Belinga deposit is the automobile sales are expected to
Acquisitions and Takeovers Act world’s largest undeveloped iron rise by 15 percent this year. 4.3
(FATA). Speculation that Sinosteel ore resource. The Exim Bank of million cars have already been sold
may have conceded to a merger at China will finance the project. in the first five months of this year,
recent meetings in Beijing has been a 17 percent increase over the
refuted. The takeover saga is ex- Industry same period last year. However,
pected to be put to a shareholder while automotive sales decreased
vote soon. China’s producer price index by 13 percent month-on-month in
(PPI) increased 8.2 percent year- May, the total number still repre-
The China National Machinery on-year in May - the fastest growth sents an increase of over 20 per-
and Export Corporation (CMEC) in almost four years. The PPI cent from the same date in May
announced in early July that it had measures price changes at the so 2007. Despite the slowing growth
reached agreement on the mineral called ‘factory-gate’ and is one of in business vehicle sales, demand
rights of the Belinga iron ore de- the best indicators of future con- for passenger cars has remained
posit with the Gabonese govern- sumer price inflation (CPI) move- robust.
ment. A joint venture company will ments due to be passed on by pro-
run the Belinga Mine and its sup- ducers. The increasing PPI num- The newly released Fortune 500
30

list included 35 Chinese companies, dia to become the second most 8.4 percent, while China Construc-
the most ever. The highest ranking popular information channel for the tion Bank Ltd fell 7.8 percent and
of these was oil giant Sinopec, who Chinese audience following the Bank of China Ltd by 7.9 percent.
joined 18 other state-owned firms Olympic Games. A survey covering
on the list, mostly energy, financial China’s 10 largest cities found that The Industrial and Commercial
and telecommunications compa- 30 percent of respondents plan to Bank of China (ICBC) said first-
nies. 26 companies hail from the use the Internet to follow events, quarter profits rose by 77 percent,
mainland, three from Hong Kong while around 90 percent will watch due mostly to increased company
and the remaining six from Taiwan. the games on television. According borrowing and income from wealth
to a recent BCG report, China’s management fees. Despite the Chi-
Retail more than 210 million Internet users nese government’s attempt to slow
spent an average of 570 million credit growth, ICBC has increased
Chinese retail sales of consumer hours online per day in 2007. corporate loans and services to
goods increased 22 percent in a China's growing ranks of wealthy
year-on-year comparison in April. Finance citizens. ICBC has also made acqui-
Total retail sales for the first quarter sitions in Indonesia, Macao and
were CNY3.3697 trillion. Real Chinese urban property prices South Africa in the past year in a
growth in April (excluding the effects rose just over 10 percent year-on- move to triple the share of profit
of inflation) was only one percent- year in April – up from only 7.6 per- stemming from overseas invest-
age point - signalling greater price cent in the previous year. In Beijing, ments.
stability. prices are up 16.1 percent from last
year. While the rise is considered May 2008 saw the highest number
ICT stable, there is an unwillingness to of mergers and acquisitions for a
buy property prior to the Olympic month in China’s history. Despite
Telecommunications giants Games in the expectation that prices the total number of deals being un-
China Unicom and China Netcom will moderate afterwards. known, it has been revealed that of
have announced a merger valued the 33 mergers that involved capital,
at CNY439.17 billion. The Hong The World Bank has increased its a total of USD5.56 billion was in-
Kong-listed companies have China’s 2008 inflation rate fore- vested. Nearly 53 percent of this
reached a share swap agreement cast from 4.6 percent to 7 percent. took place in the manufacturing,
whereby each Netcom share will be Projected GDP growth has been energy and mining sectors, with
exchanged for 1.508 Unicom raised from 9.6 percent to 9.8 per- these areas having experienced
shares. Furthermore, China Tele- cent. Despite a slowdown in growth M&A growth rates in excess of 60
com has agreed to buy the CDMA in line with the global economic percent for 3 consecutive months.
(code division multiple access) ser- slowdown, real growth has remained
vices of China Unicom for CNY100 robust. Although inflation is ex- The newly established Chinese sov-
billion (USD14.49 billion). The pected to drop by next year, its rapid ereign wealth fund, the China In-
merger is a sign of the growing rise continues to be a challenge and vestment Corporation (CIC), has
trend of unions in China between the World Bank has recommended joined other similar funds in coming
fixed-line and mobile networks. The that China maintain its tight mone- to a general agreement on volun-
overriding aim is to restructure and tary policy stance in response. tary guidelines for greater trans-
increase competition in the China parency and better governance
telecommunications industry, break- Banking sector shares dropped standards. The so-called ‘Generally
ing China Mobile’s de facto monop- on the Shanghai Stock Exchange, Accepted Principles and Practices’
oly. All deals should be completed reaching an 11 month low in mid was reached under an IMF-
by October this year. As soon as June. This follows the fifth increase sponsored umbrella referred to as
restructuring is complete, the gov- in the reserve ratio requirement this the ‘Working Group of Sovereign
ernment has announced plans to year, resulting in a continuing reduc- Wealth Funds’. Sovereign wealth
issue three 3G licenses, enabling tion in banking funds available for funds broke onto the news front in
access to a range of additional mo- loans. The Industrial and Commer- 2007 when China announced it
bile services and applications. cial Bank of China Ltd (ICBC) - the would establish such a fund as part
nation's largest bank and the world's of an effort to better apply its mas-
Internet has surpassed print me- biggest by market value - dropped sive foreign exchange reserves.
31

China’s International and Cross-Straits Relations


More favourable political weather has seen China’s relationships with its Asian neighbors show
marked improvement in recent times. Soft power and pragmatism are replacing some of the hard-
line rhetoric that has often dominated regional headlines in recent years.

Following the Kuomintang’s (KMT)


resounding win in Taiwan’s March
elections, there has been a re-
sumption of cross-straits talks
between Taiwan and mainland
China for the first time in almost ten
years. The chairman of Mainland
China’s Association for Relations
Across the Taiwan Straits, Chen
Yunlin, and the Taiwan-based
Straits Exchange Foundation chair-
man Chiang Pin-kun, met during
June to discuss economic, social
and cultural issues on the basis of
the ‘1992 Consensus’. Agreements
have included recent settlements
allowing mainland tourists to visit
Taiwan. As part of this resolution,
regular flights will be allowed be-
tween Beijing and Taiwan’s two
largest cities, Taipei and Kaohsiung,
starting from 4 July. These will be
the first scheduled flights be-
tween the two sides since 1949. Reaching across the Straits: President Hu Jintao met with Chiang Pin-kun,
chairman of Taiwan’s Straits Exchange Foundation, the island’s official body
China and Vietnam will complete dealing with cross-straits issues.
erecting markers along their com-
mon land border by the end of the
year, a visiting Vietnamese leader June 18 saw newly installed Chi- tation of the Cuban Communist
said on May 30. This deadline, set nese officials introduced to the Party. Although touted as a regular
in 1999, was reaffirmed in a meeting US congress. The meeting fol- visit to an old ideological ally, the
between China’s President Hu Jin- lowed two days of high-level Strate- visit was widely regarded as a
tao and Vietnam’s Communist Party gic Economic Dialogue (SED) talks high-level endorsement of the new
Secretary General Nong Duc Manh. between a number of Bush admini- leader of the Cuban Communist
According to a statement released stration Cabinet officials and their Party, Raul Castro.
after the talks between Hu and Chinese counterparts at the US
Manh, China and Vietnam will work Naval Academy in Annapolis, Mary- The foreign ministers of China,
towards signing new border regula- land. The Chinese delegation was Russia, India and Brazil (BRIC)
tion agreements. led by Wang Qishan, recently in- met in Russia in May for the first
stalled as China's Vice Premier. time outside the format of other
China will work with South Africa The SED agreements signed at the international organizations. Agree-
to enhance exchanges and coop- talks included an energy deal and a ing to further deepen future coop-
eration to push forward the bilateral bilateral investment treaty. eration, the countries discussed
strategic partnership, said Presi- and agreed on issues including
dent Hu Jintao after a meeting with He Guoqiang, a prominent Chinese food security, international law,
the leader of the African National Communist Party member, made challenges to global security and
Congress, Jacob Zuma, on June 12. an official visit to Cuba at the invi- world economic issues, as well as
32

stances on anti-terrorism, disarma- ally large welcoming ceremony for Shinzo Abe in 2007 seemed to her-
ment and UN reform. UN Security the destroyer, which in a similarly ald the start of better relations, but
Council members Russia and China remarkable gesture delivered emer- the fact that Abe’s grandfather
emerged at the meeting as strong gency supplies for victims of the Si- served as the Japanese governor of
proponents of a multipolar order in chuan earthquake. The visit was occupied Manchuria (Northeast
international politics, balancing US widely seen as a significant step China) in World War Two placed
hegemony by attaching more impor- forward in the generally frosty rela- symbolic strain on the relationship.
tance to international organizations. tions between the two Asian giants.
In 2005 Beijing, Shanghai and other A 4-year dispute over the East
A Japanese navy ship, the major Chinese cities experienced China Sea Chunxiao gas field was
Sazanami, called at the Zhanjiang violent anti-Japan protests after the settled when China and Japan
military port in Guangdong Province then Japanese Prime Minister, Juni- agreed to cooperate in the explora-
on June 24 for a five-day visit - the chiro Koizumi, visited the controver- tion and development of the field.
first such port call by a Japanese sial Yasukuni shrine in Tokyo where This move holds much potential for
navy vessel to China since World several war criminals are interred. progress on some of the numerous
War Two. China staged an unusu- The succession of Koizumi by maritime territorial disputes that

A Brief History of Cross-Strait Relations


1949 The Chinese civil war ends with the defeated Kuomintang (KMT) holed up on Taiwan, and the Commu-
nists controlling the mainland

1958 Mainland forces shell the Taiwan-held island of Jinmen, bringing the US to the brink of war with China

1960 President Dwight Eisenhower visits Taiwan as a show of support

1972 President Nixon visits China, laying the foundations for switching recognition to the People’s Republic
of China

1972 The Republic of China (Taiwan) is expelled from the UN and replaced by the communist People’s Re-
public of China

1979 The US officially switches recognition from the Republic of China to the People’s Republic of China

1979 The daily firing of shells between mainland China and Taiwan-held Jinmen island stops after 21 years

1987 Martial law is repealed in Taiwan, allowing Taiwanese residents to reunite with family members on the
mainland for the first time since 1949

1991 Taiwan holds its first democratic election, boosting its international standing

1992 The first semi-official talks between government bodies take place

1996 China tries to influence the 1996 Taiwan election by conducting missile exercises in the Taiwan Straits
and dropping bombs 25km from Taiwan’s biggest harbour

2000 The pro-independence DPP comes to power in Taiwan, leading to an 8 year hiatus in meaningful con-
tact between the two sides

2005 Opposition KMT leader Lien Chan visits China and formally makes peace with the Communist Party

2008 The KMT regains power in Taiwan in March, promising increased exchanges with China, including the
first scheduled direct flights between the mainland and Taiwan since 1949
33

China has with other countries in


the region. The most contentious of
these are still the Spratly Islands, a
collection of barren islets and reefs
lying in the South China Sea, equi-
distant from Vietnam, Malaysia and
the Philippines. The area, claimed
by five countries, is thought to pos-
sibly contain significant deposits of
oil.

Despite global condemnation of the


situation in Zimbabwe, China reaf-
firmed its policy of non-interference
in the domestic affairs of other
countries. Foreign minister Yang
Jiechi confirmed that Beijing will
oppose UN sanctions against Ha-
rare, amidst efforts by US Secretary
of State Condoleezza Rice to con-
vince China otherwise. China’s
steadfast refusal to take sides in the New gunship diplomacy: Japanese naval personnel salute the crew of the Japa-
nese Navy’s ‘Sazanami’ destroyer as they embark for the Guangdong port of
domestic squabbles of other coun-
Zhanjiang in the first such peacetime naval voyage to China.
tries has earned it extensive criti-
cism, especially with regards to con-
flicts such as Darfur. Nevertheless,
China considers this policy to be a and a First World country. China is rea’s most important ally and trad-
cornerstone of its successful en- New Zealand’s fourth largest trad- ing partner, yet since Pyongyang
gagement of the third world in gen- ing partner, and demand in China is tested a nuclear weapon in Octo-
eral, and resource-rich regimes in expected to grow for New Zea- ber 2006, China’s relationship with
particular. land’s agricultural and manufac- North Korea is said to have been
tured products and services, par- reassessed to include both pres-
New visa regulations implemented ticularly in areas where China is sure and incentives. China’s sup-
with an eye on security around the already New Zealand’s largest in- port for North Korea ensures a
Olympic Games have stirred contro- ternational customer such as milk friendly nation on its Northeastern
versy amongst China’s foreign busi- powder and wool. border, thereby serving as a land
ness community, as well as buffer between Chinese territory
amongst potential visitors to the China’s central role on the East and 30,000 US soldiers based in
Games. Hotel occupancy rates in Asian diplomatic landscape was South Korea.
Beijing have plummeted signifi- affirmed in late June when North
cantly to levels not seen since the Korea demolished a cooling tower In early July French President
SARS crisis in 2003, while estab- at its Yongbyon nuclear facility Nicolas Sarkozy joined US coun-
lished companies have experienced north of the capital Pyongyang. The terpart George W. Bush in an-
difficulties in arranging new visas for move coincided with North Korea’s nouncing that he would attend the
skilled foreign workers. Chinese handing over of information to opening ceremony of the Beijing
foreign ministry officials, however, China on all operations at the plant Olympic Games. This followed
have claimed that the tightened visa dating back to 1986. Although talks some doubt earlier in the year
regime is in line with international were conducted within the frame- when, after riots in Tibet, Sarkozy
practice. work of the long-running six-party left open the question of whether
talks, China was undoubtedly the he would attend the event. This
New Zealand and China signed a central player in convincing North leaves German chancellor Angela
Free Trade Agreement in April, the Korea to give up its nuclear pro- Merkel as the highest profile non-
first such agreement between China gram. China has been North Ko- attendee.
34

Upcoming Events
THE BEIJING AXIS can assist delegates who wish to attend fairs, exhibitions and conferences in
China. Services include research, interpretation, negotiation and travel logistics. For more informa-
tion: info@thebeijingaxis.com, or contact one of our offices.

Date Event Location

2 - 5 July 08 The Sixteenth Shanghai International Printing, Packaging, Paper Industry Exhibition Shanghai
3 - 5 July 08 CIW 2nd China International Water Exhibition Beijing
9 - 11 July 08 The 2008 China Shanghai Electric Industry Fair Shanghai
9 - 12 July 08 Eastpo Shanghai - International Machine Tool Fair Shanghai
22 - 24 July 08 Xinjiang International Coal, Minerals & Exploration technology & equipment expo Xinjiang
23 - 25 July 08 China International Logistics Fair 2008 Shanghai
28 - 31 July 08 China Industrial Equipment Fair Qingdao
28 - 31 July 08 China Machine Tools & Moulds Expo Qingdao
28 - 31 July 08 China Industrial Automation & Instruments Expo Qingdao
28 - 31 July 08 China Power Transmission & Control Technology Exhibition Qingdao
28 - 31 July 08 China Plastics & Rubber Industry Exhibition Qingdao
30 Jul - 2 Aug 08 The 3rd Asia Outdoor Trade Fair Nanjing
14 - 16 Aug 08 2008 China International Special Purpose Vehicle Exhibition Shanghai
19 - 22 Aug 08 19th China International Construction Material and Indoor Decoration Exhibition Shanghai
20 - 22 Aug 08 6th China International Auto Supplies Sourcing Fair Shanghai
21 - 23 Aug 08 The China (Shanghai) International Steel Trading Exhibition Shanghai
28 - 31 Aug 08 The 2nd International Gifts and House Wares Trade Fair Shanghai
8 - 11 Sept 08 CIFIC 2008 Xiamen
17 - 19 Sept 08 16th China International Paper and Pulp Industry Exhibition Shanghai
19 - 21 Sept 08 5th China International Finance Forum Shanghai
22 - 25 Sept 08 2008 International Sourcing Fair Shanghai
23 - 25 Sept 08 2008 China International Special Steel Industry Exhibition Shanghai
26 - 28 Sept 08 5th China International Steel Pipe Industry Expo Beijing
10 - 12 Oct 08 International Automobile manufacture, maintenance and equipment testing expo Shanghai
12 - 14 Oct 08 2008 China International Door Industry Expo Shanghai
14 - 20 Oct 08 2008 Guangzhou International Auto Parts Expo Guangzhou
15 - 17 Oct 08 China International Copper Industry Exhibition Shanghai
16 - 18 Oct 08 2008 China International Aluminium Industry Exhibition Qingdao
16 - 18 Oct 08 2008 China (Qingdao) International Copper Industry Exhibition Qingdao
35

Alert: Mining Delegation to China (9-15 November 2008)


THE BEIJING AXIS will facilitate a high-impact mining sector fact-finding and business development
delegation to China during November 2008. Places are limited and senior executives from mining
and related companies must let us have their expressions of interest as soon as possible.

Raise your China Mining Select from 3 Focused Sub- Who would find the trip valuable?
Knowledge and Profile Streams
We target those executives with a
1. China Domestic Mining Environ- serious China agenda that want to
China Mining Sector Unpacked
ment (Intelligence & Networks) extract more than the usual value
Global Implications of China’s Rise from an expensive, time-consuming
2. China Goes Global (Intelligence,
trip to China. We aim for specific
China Mining Procurement Partnering & Networks)
business objectives to be achieved
Targeted 1-on-1 Meetings 3. China Procurement (Intelligence, as opposed to having just a general
Senior Level Engagement Supplier search, Supplier visits, China exposure. We will work
Direct engagement, Reference closely with individual delegates in
Attend China Mining 2008 (11-13 Nov) sites) the lead-up to November to ensure
high-impact interactions. We target
The Concept Programme Elements mining companies but selected ser-
● A China trip that is sector-specific Programme is currently under con- vice providers and the investment
with focused sub-streams to allow struction; preliminary items include: community would also benefit:
a deep-dive and assure relevance Executives from mining compa-
● Orientation in Johannesburg in Oc- ●

● A well organized itinerary to opti- tober (Individual firm) nies that are selling into China
mise use of time: structured ele- Executives from investing or
● Workshop/Roundtables in Beijing ●
ments (the whole group); targeted fundraising mining companies
on arrival in China (All/Sub-
breakouts (for individual firms to
streams) Executives from service compa-
maintain relevance); and free time ●

(own appointments, and/or leisure) ● Opportunity to attend China Mining nies that are looking at entering
2008 (All) China or sourcing from China
● Timing coincides with China Min-
ing 2008 Conference & Exhibition ● One-on-one meetings with appro- ● Mining and engineering sector
in Beijing (11-13 Nov 08) —Asia’s priate targeted firms. [The Beijing procurement managers
most prominent Mining event Axis will scope individual needs, do ● Sector analysts, strategists and
research and engage appropriate fund managers
● Programme designed to fit around
targets.] (Individual firm)
the proceedings of China Mining Please note that the aim is to keep
and will allow delegates to add ● Supplier/site visits (Individual firm) all interactions at a senior level.
days (before and/or after the
● Mine site visit (optional), etc.
event) for side-trips to relevant ar- Contact in Beijing
eas for meetings & site visits Dirk Kotze—Tel: +86 10 6440 2347
CHINA MINING 2008 Conference &
dirk@thebeijingaxis.com
● Carefully targeted pre-arranged Exhibition Overview
meetings will be tailored to the China Mining is Asia’s premier mining Contact in Johannesburg
specific and focused needs of and exhibition event, hosted by Jackie Li—Tel: +27 11 201 2318
each individual firm/delegate China’s Ministry of Land and Re- jackieli@thebeijingaxis.com
based on research and screening sources. It will be held in Beijing from
● Experienced multi-lingual business 11-13 November 2008. Programme to be finalised in
July/August—expect more info on
consultants will accompany and The event is well attended by insiders www.thebeijingaxis.com.
support each delegate throughout and worthwhile to put on the calendar.
● Flexible travel arrangements For more information please visit: Note: The trip has an Africa-China
(make your own or let us assist) www.china-mining.com focus but delegates from other re-
gions are welcome to contact us.
36

Careers at THE BEIJING AXIS


THE BEIJING AXIS is looking for dynamic, creative, performance-driven individuals to assist us in
meeting our present and future business challenges. If you can make a contribution to THE BEI-
JING AXIS, even if you specialize in a field not listed below, please send your CV with a letter of
motivation and references to our Group Managing Director: kobus@thebeijingaxis.com.

LEAD CONSULTANT

Beijing; 1 position

● To lead consulting assignments


in the Strategy Division of THE
BEIJING AXIS;
● To be a thought leader—and
manage a team of consultants as
they perform research/analytics
and create top-level strategic
intelligence;
● MBA preferred with more than 8
years experience in consulting
and management;
● Strong focus preferred in the min-
ing industry, with experience in
any of the BRICS markets a sig-
nificant advantage;
● Native English written and verbal Let your career take off: THE BEIJING AXIS is in an entrepreneurial firm and
communication skills essential; welcomes applications from persons with a well grounded knowledge of their
● Mandarin language an advantage professional fields in a China context.

SOURCING ENGINEER CONSULTANT ANALYST

Beijing; 1 position Beijing and JHB; 2 positions Beijing and JHB; 2 positions

● Employed in the China Sourcing ● Employed in the Strategy Division ● Employed in the Strategy Division
Unit of THE BEIJING AXIS; of THE BEIJING AXIS; of THE BEIJING AXIS;
● Strong sourcing (or manufactur- ● Analytical and problem solving ● To assist in research and distill-
ing) project management skills skills; ing information and data into first
● Focus: Project manage sourcing ● A degree in a business or techni- level analysis;
schedules (i.e. ensure that spe- cal discipline with a post- ● A degree in a business or techni-
cialised capital equipment is graduate qualification; cal discipline, with a minimum of
manufactured to required stan- ● Minimum of 3 years work experi- two years work experience in a
dards and delivered on time); ence in an appropriate or related similar field;
technical QA/QC knowledge; ex- field; ● Strong working knowledge of the
pediting experience and strong ● Strong experience in the formu- MS Office Suite and project man-
supplier management skills lating and execution of research agement software tools. Analyti-
● A degree in engineering, prefera- methodologies and analysis is cal and problem solving skills and
bly mechanical/mining-related preferred; an attention to detail are essen-
with a minimum of 10 years work ● Excellent written and verbal com- tial;
experience in appropriate field; munication skills; ● Excellent written and verbal com-
● Excellent English and Mandarin ● Mandarin not essential, but re- munication skills
written and spoken ability garded as an advantage ● Mandarin not essential
38

THE BEIJING AXIS News


Community ‘China’s Global M&A Drive - A view Team Developments at THE
from Beijing.’ BEIJING AXIS
Following the tragic earthquake in
China’s Sichuan province on 12 Edward Wang, Executive Director, Kevin Zhou, previously GM of a
May, THE BEIJING AXIS and its published an article in the China Beijing-based trading company,
staff made a modest donation to the International Business Daily on 13 joined the Sourcing Division in
Chinese Red Cross to assist with June entitled ‘Chinese mining com- July. Kevin will graduate in 2009
relief efforts. panies - paying attention to soft skills with an MSc in Finance from Bei-
when investing overseas’. jing Normal University.
THE BEIJING AXIS made a spon-
sorship contribution to the South On 14 July, Kobus van der Wath will In July three consultants joined
African Olympic kayaking team. attend an event sponsored by the the Beijing office’s Strategy divi-
The canoe and kayaking events will South Africa-Singapore Business sion: Jim Hu graduated with an
be held at the new Shunyi Olympic Association, titled: ‘Asia’s Future: MBA from Dongbei University of
Rowing-Canoeing Park. The Impact of China, India and the Finance and Economics in 2005.
Middle East’. Barry van Wyk holds an MSc
from the London School of Eco-
Learning & Getting Around In July, Kobus van der Wath will nomics, graduating in 2005.
travel to Australia for various en- Javier Cunat obtained BA de-
Kobus van der Wath, Group MD, gagements. On 15-16 July, he will grees in Administration & Busi-
was invited to Chair the Asia Non- present to the Aust-Asia Mining ness Management and in Eco-
ferrous Metals Development Dia- Conference in Brisbane after which nomics from the University of
logue in Beijing on 17 to 19 April. he will chair the IQPC Mining Sup- Valencia in Spain in 2005.
He also delivered a presentation on ply & Procurement Conference in
the enablers of and constraints on Perth on 22 and 23 July. On 28 July Mandy Zang joined the Beijing
Chinese mining investments he will deliver a guest lecture to the office as an Analyst in April. She
abroad. MBA and EMBA class of the Austra- recently graduated with a BA in
lian Graduate School of Manage- Economic Sciences from the
Kobus van der Wath and Corporate ment in Sydney, discussing the stra- Changchun University of Tech-
Office Manager Mitch Cosani trav- tegic implications of China’s rise for nology.
elled to Perth and Sydney in May. Australian firms. On 29 July he will
Further to attending a number of speak at a one-day China confer- Prima Han joined the Beijing
seminars and conferences, Kobus ence on ‘Managing the Risks of office as an Analyst in June. She
was a panellist at the Association of Manufacturing in China’ in Sydney. studied Management Information
Mining and Exploration Companies’ Systems and graduated this year
(AMEC) National Mining Con- THE BEIJING AXIS will be further from Renmin Uni. in Beijing.
gress in Perth on 22-23 May. represented at events in Australia in
August and September: In June the Beijing office hosted
Kobus van der Wath was invited to two South African interns. Tobie
speak at the South African Insti- ● Diggers & Dealers in Kalgoorlie Taljaard and Brigid Kell, cur-
tute of Electrical Engineers (4-6 August), rently students at the University
(SAIEE) President’s Invitation Lec- ● the Perth Mining Exhibition & of Cape Town, made a signifi-
ture in Johannesburg on 29 May. Conference (12-14 August), cant contribution during their
Kobus also delivered a presentation ● the Chartered Institute of Pur- stay. In July the Beijing office is
on Chinese mining investments in chasing Supply (CIPS) event in hosting an American intern, Ti-
Africa at the Africa Mining Con- Perth (21 August), ger Miller, who is currently a
gress 2008 held in Johannesburg ● the Africa Downunder Confer- student at UCLA. Given his
from 9 to 11 June. ence in Perth (4-5 September); background in web design, he is
and leading an initiative to create a
Kobus van der Wath was asked to ● The Mining & Exploration In- Spanish version of THE BEIJING
present at the Africa M&A 2008 vestment Conference in Sydney AXIS company website.
Conference in Johannesburg on 12 (14-16 September).
June. The presentation was entitled
39

About THE BEIJING AXIS

THE BEIJING AXIS is a cross-border business bridge to/from China in three principal areas: Strategy (Formulation &
Implementation); Sourcing (China Sourcing Unit & Supply Chain Management and Support); and Investment (Corporate
Finance Origination & Financial Advisory).
Since our establishment in 2002, we have successfully worked with many large MNC and Chinese blue chip clients
across many sectors and industries — but we also support many international and Chinese SMEs. We have success-
fully delivered projects across several sectors but our core focus is on the Chinese mining and resources sector; and
China’s burgeoning industrial and engineering industries.
Our solutions are always cross-border — supporting international firms in their efforts as they act in unfamiliar territory in
China; and/or supporting Chinese firms as they venture out and go global. Our solutions go beyond market research
and we emphasize 'actions and transactions'. Below more detail on our activity sphere.

Strategy Sourcing Investment


THE BEIJING AXIS Strategy THE BEIJING AXIS China THE BEIJING AXIS Investment
Division provides professional Sourcing Unit (CSU) supports Advisory Team provides advi-
business solutions, focused on sourcing and procurement initia- sory services to firms that are
strategy formulation and imple- tives to/from China based on a undertaking investments in
mentation: systematic and analytical ap- China, as well as Chinese firms
proach: investing abroad. The focus falls
Strategy Formulation
on origination activities:
● Market intelligence Strategic Sourcing Unit (CSU)
● Market & industry research ● Supply needs analysis Corporate Finance Origination
● Market entry strategy ● Supplier identification, filter- ● Origination activities for Chi-

● Partnering strategy ing, due diligence & selection nese capital seeking cross-
● Business planning ● Negotiation border assets, equity, projects
● Commercial & contracts ● Origination activities for For-
Strategy Implementation
eign capital seeking Chinese
● Market entry assistance Supply Chain Management &
assets, equity and projects
● Business development Support
● Operational support ● Project management and Financial Advisory
● Negotiation transaction monitoring ● Acquisition target identifica-

● Agency and representation ● Managing 3rd parties tion, selection & due diligence
services ● QA/QC, expediting ● Fundraising

● Relationship management ● Logistics support ● Valuations

● Business delegations ● Risk management ● Opinions

Contact Information
For more information, visit our English, Chinese, Russian or Spanish websites at www.thebeijingaxis.com.

Beijing Johannesburg Russia and Eastern Europe


Dirk Kotze Jackie Li Lilian Luca
Tel: +86 10 6440 2347 Tel: +27 11 201 2318 Tel: +86 10 6440 2106
dirk@thebeijingaxis.com jackieli@thebeijingaxis.com luca@thebeijingaxis.com

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