City University Business School, London

10 Identity guidelines
Introduction This section of the manual is specifically for communications from City University Business School, London. The Business School has its own versions of the logotype, but the colours, style and spirit of the identity remain consistent with that of the University. The External Relations Department of the Business School should be contacted for artwork or further information about its identity.

Section Basic elements 10.1 City Business School logotype 10.2 Logotype spatial relationships 10.3 Exclusion Zones - bleed version 10.4 Exclusion zones - non-bleed 10.5 Master artwork Stationery 10.6 Academic and administrative departments letterhead 10.7 Personalised Academic and administrative departments letterhead 10.8 Business cards - front 10.9 Business cards - alternative long copy version 10.10 Academic and administrative departments - compliments slip 10.11 Fax 10.12 Personalised fax 10.13 Memo 10.14 Personalised memo 10.15 News release - colour version 10.16 News release - black and white version Literature 10.17 A4 cover grid 10.18 A4 and prospectus back over grid 10.19 Prospectus/brochure cover grid 10.20 A5 cover grid 10.21 A5 back over grid 10.22 DL cover grid 10.23 DL back cover grid

10.1 Basic elements City Business School logotype

The City Business School logotype comprises two elements Figure 1- the City blocks and Figure 2 - the City Business School namestyle these elements always appear together, in a fixed relationship, shown below. The elements must never be altered or redrawn in any way. Only master artwork available from

External Relations may be used to reproduce the logotype. There are four versions of the logotype shown below in Figures 3 to 6. Only these versions may be used and the order of the individual letters in the City blocks may not be altered. It is intended that the four versions are used equally and randomly across all identity applications.

To maintain the clarity and impact of the City Business School logotype it should not be reproduced at a size below 35 mm in width, shown below in Figure 7.

35 mm
7

10.2 Basic elements Logotype - spatial relationships

The City Business School logotype comprises two elements the City blocks and the City Business School namestyle these elements always appear together, in a fixed relationship, shown below in Figure 1.

The elements must never be altered or redrawn in any way. Only master artwork available from External Relations may be used to reproduce the logotype.

x
1

0.5x

2.75y

10.3 Basic elements Exclusion zones - bleed version

The bleed version is used when the logotype appears bleeding off the left hand edge of an application. As will be seen in the examples below the bleed area is half the width of a City block. Great care should be taken to correctly place the logotype. To maintain the effectiveness of the City Business School logotype protected zones have been

created around the logotype, shown below in Figures 1 to 3. No other visual elements, such as type or photographs, should appear within this area. In each case the dotted box surrounding the logotype forms the protected zone. Figure 1 shows the preferred protected zone.

Figures 2 and 3 show two alternative protected zones which may be used when space is at a premium.

Edge of page

1
1.5y

1.5y

Edge of page

2
y

y x

Edge of page

0.5y

0.5y x x

10.4 Basic elements Exclusion zones - non-bleed version

The non-bleed version is used when the logo appears next to the spine of a publication, or where production does not allow for a bleed (eg. laser printers). If the accuracy of trimming or folding can not be guaranteed, it is recommended to use this version of the logotype.

To maintain the effectiveness of the City Business School logotype protected zones have been created around the logotype, shown below in Figures 1 to 3. No other visual elements, such as type or photographs, should appear within this area.

In each case the dotted box surrounding the logotype forms the protected zone. Figure 1 shows the preferred protected zone. Figures 2 and 3 show two alternative protected zones which may be used when space is at a premium.

1
1.5y

1.5y

2
y

0.5y

0.5y x x

10.5 Basic elements Master artwork

The master artwork versions of the City Business School logotypes are shown below, with the specific file names shown below each logotype. The coloured boxes surrounding the logotypes at the bottom of the page are for display only, the logotypes may appear on any suitable colour. All master artwork is available from External Relations.

4nb1.bs.eps

bwnb1.bs.eps

gsnb1.bs.eps

4nb2.bs.eps

bwnb2.bs.eps

gsnb2.bs.eps

4nb3.bs.eps

bwnb3.bs.eps

gsnb3.bs.eps

4nb4.bs.eps

bwnb4.bs.eps

gsnb4.bs.eps

4b1.bs.eps

bwb1.bs.eps

gsb1.bs.eps

4b2.bs.eps

bwb2.bs.eps

gsb2.bs.eps

4b3.bs.eps

bwb3.bs.eps

gsb3.bs.eps

4b4.bs.eps

bwb4.bs.eps

gsb4.bs.eps

4nbrev1.bs.eps

4nbrev60%1.bs.eps

4nbrev2.bs.eps

4nbrev60%2.bs.eps

4nbrev3.bs.eps

4nbrev60%3.bs.eps

4nbrev4.bs.eps

4nbrev60%4.bs.eps

10.6 Stationery Academic and administrative departments letterhead

Size: 210 x 297mm Paper stock: 100gsm - Conqueror CX22 Diamond Ultra Smooth. Stationery orders must be placed with Tactica Solutions. 1 City Business School Logotype Prints to match corporate colours in the size and position shown. Master artwork must be used.

Typographic specifications All set in upper and lower case ranged left. 2 Department Helvetica Neue bold 8/9pt. A list of non-academic sections permitted to have their own departmental stationery is published on the web(www.city.ac.uk/er/vi /visual). A list of academic departments is published on the web (www.city.ac.uk/ard/aro/HoDDs).
79

3 Address details Helvetica Neue roman 8/9pt, 4 Strap line Helvetica Neue roman 7pt. Colour All text prints to match City Grey (see section 1.7 for references). If required a personalised version of this letterhead may be created. An example of a personalised letterhead is shown on page 1.7
48

83

20

23

2 1 3

Name of Department in up to three lines Frobisher Crescent Barbican Centre London EC2Y 8HB Tel: +44 (0) 20 7477 8000 Fax: +44 (0) 20 7477 8123 www.city.ac.uk

80

4
The University for business and the professions

10 21

All measurements are in millimetres

10.7 Stationery Personalised Academic and administrative departments letterhead

Size: 210 x 297mm Paper stock: 100gsm - Conqueror CX22 Diamond Ultra Smooth. Stationery orders must be placed with Tactica Solutions. 1 City Business School Logotype Prints to match corporate colours in the size and position shown. Master artwork must be used.

Typographic specifications All set in upper and lower case ranged left. 2 Name Helvetica Neue bold 8/9pt. If so required, the Head of Departments name, or the director of a research centres name, appears here. 3 Department/research centre/unit Helvetica Neue bold 8/9pt.
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4 Address details Helvetica Neue roman 8/9pt. 5 Strap line Helvetica Neue roman 7pt. Colour All text prints to match City Grey

83

48

20

23

2 3 4

Dr Lorem Ipsum in up to two lines Name of Department in up to three lines Frobisher Crescent Barbican Centre London EC2Y 8HB Tel: +44 (0) 20 7477 8000 Fax: +44 (0) 20 7477 8123 www.city.ac.uk

80

5
The University for business and the professions

10 21

All measurements are in millimetres

10.8 Stationery Business cards - front

Size: 85 x 55mm Paper stock: 300gsm - Conqueror CX22 Diamond Ultra Smooth. Stationery orders must be placed with Tactica Solutions. 1 City Business School Logotype Prints to match corporate colours in the size and position shown. Master artwork must be used.

Typographic specifications All set in upper and lower case ranged left. 2 Address details Helvetica Neue roman 7/8pt. A line space should separate the address details from the web address unless an additional contact number is included.

3 Name Helvetica Neue bold 7/8pt. 4 Job title / Department Helvetica Neue roman 7/8pt. Colour All text prints to match City Grey

49 8
1

29.5

3 Dr Lorem Ipsum Frobisher Crescent Barbican Centre 4 Job title, Name of London EC2Y 8HB Department in up to Tel: +44 (0) 20 7477 8000 four lines Fax: +44 (0) 20 7477 8123 personname@city.ac.uk
www.city.ac.uk

25.5

5 6.5 35.5 43

All measurements are in millimetres

10.9 Stationery business cards - alternative long copy version

Size: 85 x 55mm Paper stock: 300gsm - Conqueror CX22 Diamond Ultra Smooth. Stationery orders must be placed with Tactica Solutions.

Typographic specifications All set in upper and lower case ranged left. 2 Name Helvetica Neue bold 7/8pt. 3 Job title / Department Helvetica Neue roman 7/8pt.

4 Address details Helvetica Neue roman 7/8pt.

Colour All text prints to match City Grey

1 City Business School Logotype Prints to match corporate colours in the size and position shown. Master artwork must be used.

49 8
1

32

4 Frobisher Crescent

Barbican Centre London EC2Y 8HB 3 Tel: +44 (0) 20 7477 8000 Fax: +44 (0) 20 7477 8123 o.venmore-rowland@city.ac.uk www.city.ac.uk

2 Bcs Msc MA FRICS AIIMR

Professor Piers Venmore-Rowland

Job title Department of applied Behavioural and Biological Sciences

23

5 4 36 41 4

All measurements are in millimetres

10.10 Stationery Academic and administrative departments - compliments slip

Size: 210 x100mm Paper stock: 100gsm - Conqueror CX22 Diamond Ultra Smooth. Stationery orders must be placed with Tactica Solutions. 1 City Business School Logotype Prints to match corporate colours in the size and position shown.

Typographic specifications All set in upper and lower case ranged left. 2 Name Helvetica Neue bold 8/9pt. If required, the head of departments name, or the director of a research centres name, appears here. 3 Department Helvetica Neue bold 8/9pt. A list of non-academic sections permitted to have their own departmental stationery is maintained by External Relations.

4 Contact details Helvetica Neue roman 8/9pt, 5 With compliments Helvetica Neue bold 8/9pt. Colour All text prints to match City Grey

80 14

76.5

48 17

2 3 4

Dr Lorem Ipsum in up to two lines Name of Department in up to three lines Frobisher Crescent Barbican Centre London EC2Y 8HB Tel: +44 (0) 20 7477 8000 Fax: +44 (0) 20 7477 8123 www.city.ac.uk

With compliments

10

Name of Department in up to three lines Frobisher Crescent Barbican Centre London EC2Y 8HB Tel: +44 (0) 20 7477 8000 Fax: +44 (0) 20 7477 8123 www.city.ac.uk

With compliments

All measurements are in millimetres

10.11 Stationery Fax

Size: 210 x 297mm A template is available from External Relations. 1 City Business School Logotype Logo prints in size and position shown (non bleed and single colour version) and prints solid black. Master artwork must be used.

2 Department Helvetica Neue bold 8/9pt. 3 Contact details Helvetica Neue roman 8/9pt. 4 Strap line Helvetica Neue roman 8/9pt. 5 Fax Helvetica Neue light 20pt, kerning -4.

6 To/From/Date etc. Helvetica Neue roman 8/12pt. 7 Rules 0.5pt 8 Fax text Helvetica regular 10/12pt. Colour All text prints in black.

Typographic specifications All set in upper and lower case ranged left, except No 6 ranged right.

10

85

57

42

20

23

2 3

Name of Department in uo to three lines Frobisher Crescent Barbican Centre London EC2Y 8HB Tel: +44 (0) 20 7477 8000 Fax: +44 (0) 20 7477 8123 www.city.ac.uk

44

To:

Addressee Company name Senders name Company name 2

Distribution:

Addressee one Addressee two Addressee three

Fax

10

From:

42
in total

Pages:

Date:

00 Month Year

7
Dear Reader Subject heading This is the typing style for all letters produced by City University. The typeface or font is Helvetica Regular at 10 point with 12 point line spacing. All text must be in upper and lower case ranged left unjustified allowing for a left hand margin of 21mm and a right hand margin of 15mm. Subject heading if required prints in 10 point Helvetica Bold. Sub headings Sub headings should be in italic. Yours sincerely

4
The University for business and the professions

10 18 3 15

All measurements are in millimetres

10.12 Stationery Personalised fax

Size: 210 x 297mm 1 City Business School Logotype Logo prints in size and position shown and prints solid black. Master artwork must be used. Typographic specifications All set in upper and lower case ranged left, except No 7 ranged right.

2 Persons name Helvetica Neue bold 8/9pt. 3 Department Helvetica Neue bold 8/9pt. 4 Contact details Helvetica Neue roman 8/9pt. 5 Strap line Helvetica Neue roman 8/9pt.

6 Fax Helvetica Neue light 20pt, kerning -4. 7 To/From/Date etc. Helvetica Neue roman 7/12pt. 8 Rules 0.5pt 9 Letter text Helvetica regular 10/12pt. Colour All text prints in black.

10

85

57

42

20

23

2 3 4

Dr Lorem Ipsum to up to two lines Name of Department in up to three lines

44
Frobisher Crescent Barbican Centre London EC2Y 8HB Tel: +44 (0) 20 7477 8000 Fax: +44 (0) 20 7477 8123 www.city.ac.uk

9 7
To:

Addressee Company name Senders name Company name 2

Distribution:

Addressee one Addressee two Addressee three

Fax

10

From:

42
in total

Pages:

Date:

00 Month Year

8
Dear Reader Subject heading This is the typing style for all letters produced by City University. The typeface or font is Helvetica Regular at 10 point with 12 point line spacing. All text must be in upper and lower case ranged left unjustified allowing for a left hand margin of 21mm and a right hand margin of 15mm. Subject heading if required prints in 10 point Helvetica Bold. Sub headings Sub headings should be in italic. Yours sincerely

5
The University for business and the professions

10 18 3 15

All measurements are in millimetres

10.13 Stationery Memo

Size: 210 x 297mm 1 City Business School Logotype Logo prints in size and position shown and prints solid black. Master artwork must be used. Typographic specifications All set in upper and lower case ranged left, except No 6 ranged right.

2 Department Helvetica Neue bold 8/9pt. 3 Address details Helvetica Neue roman 8/9pt. 4 Strap line Helvetica Neue roman 8/9pt. 5 Memo Helvetica Neue light 20pt, kerning -4.

6 To/From/Date etc. Helvetica Neue roman 7/12pt. 7 Rules 0.5pt 8 Letter text Helvetica regular 10/12pt. Colour All text prints in black.

10

81

17

57

42

20
Name of Department in up to three lines Frobisher Crescent Barbican Centre London EC2Y 8HB Tel: +44 (0) 20 7477 8000 Fax: +44 (0) 20 7477 8123 www.city.ac.uk

23

2 3

46

8 6
To:

Contact name Senders name Department name 00 Month Year

cc:

From:

Addressee one Addressee two Addressee three

Memo

10

29

Date:

4
The University for business and the professions

10 18 3 15

All measurements are in millimetres

10.14 Stationery Personalised Memo

Size: 210 x 297mm 1 City Business School Logotype Logo prints in size and position shown and prints solid black. Master artwork must be used. Typographic specifications All set in upper and lower case ranged left, except No 7 ranged right.

2 Persons name Helvetica Neue bold 8/9pt. 3 Department Helvetica Neue bold 8/9pt. 4 Contact details Helvetica Neue roman 8/9pt. 5 Strap line Helvetica Neue roman 8/9pt.

6 Memo Helvetica Neue light 20pt, kerning -4. 7 To/From/Date etc. Helvetica Neue roman 7/12pt. 8 Rules 0.5pt 9 Letter text Helvetica regular 10/12pt. Colour All text prints in black.

10

91

7 3

57

42

20

23

2 3 4

Dr Lorem Ipsum Name of Department in up to three lines Northampton Square London EC1V 0HB Tel: +44 (0) 20 7477 8000 Fax: +44 (0) 20 7477 8123 www.city.ac.uk

46

9 7
To:

Contact name Senders name Department name 00 Month Year

cc:

From:

Addressee one Addressee two Addressee three

Memo

10

29

Date:

5
The University for business and the professions

10 18 3 15

All measurements are in millimetres

10.15 Stationery News release - colour version

Size: 210 x 297mm Paper stock 100gsm - Conqueror CX22 Diamond Ultra Smooth. 1 City Business School Logotype Prints to match corporate colours in the size and position shown. Master artwork must be used. Typographic specifications All set in upper and lower case ranged left.
83

2 News Release Helvetica Neue light 19/19.5pt, kerning -4. 3 Department Helvetica Neue bold 7/9pt. 4 Address details Helvetica Neue roman 8/9pt,

5 Strap line Helvetica Neue roman 7pt. Colour All text prints to match City grey (see section 1 references) News releases must be issued via External Relations

18

67

42

20

23

2 1

News Release

3 4

External Relations Frobisher Crescent Barbican Centre London EC2Y 8HB Tel: +44 (0) 20 7477 8000 Fax: +44 (0) 20 7477 8123 www.city.ac.uk

80

5
The University for business and the professions

10 21

All measurements are in millimetres

10.16 Stationery News release - black and white version

A template is available from External Relations. 1 City Business School Logotype Logo prints in size and position shown (non bleed and single colour version) and prints solid black. Master artwork must be used. Typographic specifications All set in upper and lower case ranged left.

2 News Release Helvetica Neue light 19/19.5pt, kerning -4. 3 External Relations Helvetica Neue bold 7/9pt. 4 Address details Helvetica Neue roman 8/9pt,

5 Strap line Helvetica Neue roman 7pt. Colour All prints in black.

10

83

18

57

42

20

23

2 1

News Release

3 4

External Relations Frobisher Crescent Barbican Centre London EC2Y 8HB Tel: +44 (0) 20 7477 8000 Fax: +44 (0) 20 7477 8123 www.city.ac.uk

5
The University for business and the professions

10 21

All measurements are in millimetres

10.17 Literature A4 cover grid

All A4 covers are endorsed with a City Business School logotype in a fixed position. All covers are divided horizontally into thirds. The top third of the publication, shown below with a white background is a clear zone. Only the elements shown below and, a department name and publication title may appear in this area. No images or coloured areas may appear within this zone. Whenever possible the logo appears in full colour. On full colour covers the strapline in the clear zone appears in the same grey as the City Business School namestyle. For

single or two colour covers, the strapline appears the the same colour as the City Business School namestyle. The bottom two thirds of the publication, shown below in grey, is the work area. Any elements required to create the cover design may be placed there. A publication title may if preferred appear in this area. Typographic specifications Strapline Helvetica regular 10/10.5pt. This must be in the same grey as the City Business School namestyle.

Department name May appear in a range of sizes and positions, set in Helvetica, in any colour from the City palette. Minimum size 13/13pt. if it appears within the top third of the brochure it should align with either the City Business School namestyle or the strapline. If the department name is in the lower two thirds of the brochure it may appear in any position. Minimum size 12/13pt Publication title Any typeface style contained within this manual is permitted. it may appear in any position and in any colour from the City palette.

91

47

22

The University for business and the professions

37

Publication
40

Department name

Headline Publication title

Headline Publication title

10.18 Literature A4 and prospectus back cover grid

All A4 and prospectus back covers are endorsed with a City Business School logotype and an address block. Elements other than the logotype and address block may appear on back covers but the logo and address block must appear in the position shown.

The address, telephone number and web site address must appear in Pantone Cool Grey 9c for 5 colour publications, 60 per cent tint of black for printed publications featuring black, and 100 per cent of colour for publications not featuring black.

Typographic specifications Address text Helvetica regular 9/10.5pt.

City University Business School, London Frobisher Crescent Barbican Centre London EC2Y 8HB Telephone +44 (0)20 7477 8000 www.city.ac.uk

x x 49 55 x

10.19 Literature Prospectus/brochure cover grid

All prospectus covers are endorsed with a City Business School logotype in a fixed position. The University strapline always appears on external publications. In the position shown. The example below shows the typographic relationships for a prospectus cover. All covers are divided horizontally into thirds. The top third of the publication, shown below with a white background is a clear zone.

Only the elements shown below may appear in this area. No images or coloured areas may appear within this zone. The bottom two thirds of the publication, shown below in grey, is the work area. Any elements required to create the cover design may be placed there. The publication title may only appear in this area.

Typographic specifications Strapline Helvetica regular 10/10.5pt. Publication title Any typeface style contained within this manual is permitted. It may appear in any position

92

46

22

The University for business and the professions

Publication Publication title

Publication Publication title

10.20 Literature A5 cover grid

All A5 covers are endorsed with a City Business School logotype in a fixed position. The University strapline always appears on external publications. In the position shown. All covers are divided horizontally into thirds. The top third of the publication, shown below with a white background is a clear zone.

Only the elements shown below and, a publication title may appear in this area. No images or coloured areas may appear within this zone. The bottom two thirds of the publication, shown below in grey, is the work area. Any elements required to create the cover design may be placed there. A publication title may if preferred appear in this area.

Typographic specifications Strapline Helvetica regular 7.5/8pt. Publication title Any typeface style contained within this manual is permitted.

65 16

30

The University for business and the professions

27

Publication
27

Publication

Headline Publication title

Headline Publication title

10.21 Literature A5 back cover grid

All A5 back covers are endorsed with a City Business School logotype and an address block. The address, telephone number and web site address must appear in Pantone Cool Grey 9c for 5 colour publications, 60 per cent tint of black for printed publications featuring black, and 100 per cent of colour for publications not featuring black. Typographic specifications Address text Helvetica regular 8/9pt.

City University Business School, London Frobisher Crescent Barbican Centre London EC2Y 8HB Telephone +44 (0)20 7477 8000 www.city.ac.uk

x x 48 50 x

10.22 Literature DL cover grid

All DL covers are endorsed with a City Business School logotype in a fixed position. The University strapline always appears on external publications. All covers are divided horizontally into thirds. The top third of the publication, shown below with a white background is a clear zone. Only the elements shown below may appear in this area. No images or coloured areas may appear within this zone.

The bottom two thirds of the publication, shown below in grey, is the work area. Any elements required to create the cover design may be placed there. The department name publication must only appear in this area. Typographic specifications Strapline Helvetica regular 7.5/8pt. Publication title Any typeface style contained within this manual is permitted. It any appear in any position.

65 16

27
The University for business and the professions

27

Publication

1.23 Literature DL back cover grid

All DL back covers are endorsed with a City Business School logotype and an address block. Typographic specifications Address text Helvetica regular 8/9pt.

2x
City University Business School, London Frobisher Crescent Barbican Centre London EC2Y 8HB Telephone +44 (0)20 7477 8000 www.city.ac.uk

x x