LIST OF CONTENTS

Chapt er No. I Page No. 1 20 21 30 31 47 48 85 86 88 89 90 91 94

Contents

INTRODUCTION

II

RESEARCH DESIGN

III

COMPANY PROFILE DATA ANALYSIS AND INTERPRETATION SUMMARY OF FINDINGS AND CONCLUSIONS RECOMMENDATIONS AND SUGGESTIONS APPENDICES AND ANNEXURE BIBLIOGRAPHY

IV

V VI VII

LIST OF TABLES
Ta ble No. Pa ge No. of the 48 50 of of the the 52 54 56 58 60 62 64

List of Tables the gender

1. Table showing respondents. 2.

Table showing the age of respondents.

3. Table showing respondents. 4. Table showing respondents. 5.

qualification the occupation

Table showing income of the respondents.

6. Table showing the respondents owns tafe tractor. 7. Table showing the buying decision of tractor.

8. Table showing the mode of finance to purchase a tractor. 9. Table showing style attribute.

1 0. Table showing maintenance attributes. 1 1. Table showing availability of spares. 1 Table showing 2. service. respondents opinion on

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1 3. Table showing opinion on price. 1 Table showing extra advantages of tafe 4. tractors. 1 Table showing 5. respondents. model preferred by the

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1 Table showing reason to purchase a particular 6. model. 1 Table showing the frequent services from the 7. concerned dealers. 1 Table showing additional benefits expected 8. by the company. 1 Table showing the relationship with M/s R.K 9. tractors.

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LIST OF GRAPHS
Gra ph No. 1. 2. 3. 4. 5. 6. 7. 8. 9. Pa ge No. of the 49 51 of of the the 53 55 57 59 61 63 65 67 69 on 71 73 75

List of Graphs Graph showing respondents. the gender

Graph showing the age of respondents.

Graph showing respondents. Graph showing respondents.

qualification the occupation

Graph showing income of the respondents. Graph showing the respondents owns tafe tractor. Graph showing tractor. the buying decision of

Graph showing the mode of finance to purchase a tractor. Graph showing style attribute.

10 Graph showing maintenance attributes. . 11 Graph showing availability of spares. . 12 Graph showing . service. respondents opinion

13 Graph showing opinion on price. . 14 Graph showing extra advantages of tafe . tractors.

15 Graph showing model preferred by the . respondents. 16 Graph showing reason to purchase a particular model. . 17 Graph showing the frequent services from . the concerned dealers. 18 Graph showing additional benefits expected . by the company. 19 Graph showing the relationship with M/s R.K . tractors.

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