CONTENTS

CHAPTER NO CHAPTER-1 CHAPTER-2 CHAPTER-3 CHAPTER-4 CHAPTER-5 TITLE EXECUTIVE PROFILE INDUSTRY PROFILE COMPANY PROFILE PRODUCT PROFILE ORGANISATION STRUCTURE CHAPTER-6 CHAPTER-7 CHAPTER-8 CHAPTER-9 CHAPTER-10 Key functional areas SWOT ANALYSIS RESEARCH METHODOLOGY DATA ANALYSIS & INTERPRETATION FINDINGS SUGGESTIONS & CONCLUSIONS PAGE NO.

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INDUSTRY PROFILE

INDUSTRY PROFILE
Electricity has become an integral part of life, without which the modern era would transform into Stone Age. Electricity today fuels
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everything the man kind has achieved and invented. The applications of which has its span from a toaster to an airbus 380, from a computer chip to huge spacecrafts. When one hears the word electricity, the first thing that most people think of are they TV, the microwave computers, A/C, and the other supplied devices in the house. These instances are only of the smallest methods of electric uses. Electricity is used in homes, industry, communications, transportation, and in medicine/science. And, the electricity which is produced is to be distributed effectively across, to meet the domestic needs of the people and for harnessing various technologies which would further facilitate well being of mankind. In the distribution process there is an exceptionally important role played by transformers. A key application of transformers is to increase voltage before transmitting electrical energy over long distance through wires the transformers enable economic transmission of power over long distances. Consequently, transformers have shaped the electricity supply industry, permitting generation to be located remotely from points of demand. Since the need for high voltage electricity transformers is surging, there has been a need for an insulating material that could withstand the high electricity and physical stresses experienced around a core and windings. Press board, a board made by compressing layers of paper together and drying them, has been used for installation purposes in many of the first electrical machines however as electrical technology increased, the need for a higher density material machines. However as electrical technology increased, the need for a higher density material that was capable of insulating larger and higher voltage transformers grew. In the late 1920s, Hans Tschudi-Faude became the director of H. Weidmann Limited began developing a type of pressboard and insulating tapes that would meet higher standards needed for the
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newer, more powerful transformers. Unlike older methods of pressboard and insulating materials production, transformer board was not based on used paper or cotton waste but was made with highgrade sulfate cellulose the new product was made purely out of cellulose without resin or binder , significantly improving electrical insulation capabilities and could be completely dried, degassed, and oil impregnated. The new product became famous under the name transformer board. Today, the industry of pressboards has grown explosively over a period of time. This industry continues to grow with a current global market demand of 55000 metric tons, thanks to the ever growing demand for power and distribution transformers industry, which determines the demand for the pressboards. The first electrical systems to make use of insulators were telegraph lines; direct attachment of wires to wooden poles was found to give very poor results, especially during damp weather. The first glass insulators used in large quantities had an unthreaded pinhole. These pieces of glass were positioned on a tapered wooden pin, vertically extending upwards from the pole's cross arm (commonly only two insulators to a pole and maybe one on top of the pole itself). Natural contraction and expansion of the wires tied to these "thread less insulators" resulted in insulators unseating from their pins, requiring manual reseating. Amongst the first to produce ceramic insulators were companies in the United Kingdom, with Stiff and Doulton using stone ware from the mid 1840s, Joseph Bourne (later renamed Denby) producing them from around 1860 and Bullers from 1868. Utility patent number 48,906 was granted to Louis A. Cauvet on July 25, 1865 for a process to produce insulators with a threaded pinhole. To this day, pin-type insulators still have threaded pinholes. The invention of suspension-type insulators made high-voltage power transmission possible. Pin-type insulators were unsatisfactory over about 60,000 volts.[citation needed]
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A large variety of telephone, telegraph and power insulators have been made; some people collect them, both for their historic interest and for the aesthetic quality of many insulator designs and finishes.

Electrical insulation is the absence of electrical conduction. Electronic band theory (a branch of physics) says that a charge will flow if states are available into which electrons can be excited. This allows electrons to gain energy and thereby move through a conductor such as a metal. If no such states are available, the material is an insulator. Most (though not all see Mott insulator) insulators have a large band gap. This occurs because the "valence" band containing the highest energy electrons is full, and a large energy gap separates this band from the next band above it. There is always some voltage (called the breakdown voltage) that will give the electrons enough energy to be excited into this band. Once this voltage is inldafk the material ceases being an insulator, and charge will begin to pass through it. However, it is usually accompanied by physical or chemical changes that permanently degrade the material's insulating properties. Materials that lack electron conduction are insulators if they lack other mobile charges as well. For example, if a liquid or gas contains ions, then the ions can be made to flow as an electric current, and the material is a conductor. Electrolytes and plasmas contain ions and will act as conductors whether or not electron flow is involved. Since the world economy is still on the rise and the scope for infrastructure related industry is getting multiplied every while. And hence it also signifies that the demand for electrical insulating materials will continue to grow. The technology of the insulating materials has not gone under any significant change, and is not expected to change in the near future also; this proves the credibility and accountability of the technology, which is handling challenges, posed y the modern electricity
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standards very successfully. Though todays electrical industrys standards has met enormous change. Post 1991s New Industrial Policy, the industry has witnessed much number of proficient players who are competing to gain the market leadership in India, but the market has engrossed the competition because of endless demand posed across the industry. India has its export market spread across the globe for its international; quality standards and cater to the need of the customization where, the insulators are tailor made to the customers requirement and specifications at a very cheaper price when compared to its international contenders.

Company Profile

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Senapathy Whiteley is the flagship enterprise of the Senapathy Group and a pioneer manufacturer of insulation materials that are essential for the power supply and transformer industries. The company was established in 1960. The company was launched with technical collaboration BS & white3ley limited of the United Kingdom The company produces special grades of insulation boards and paper used in power and distribution transformers, as well as other types of electrical equipment. It has also established a presence in the filter media segment, producing base filter paper and impregnated paper for automotive and industrial applications. All of its products are made in conformity with rigid international and Indian quality standards. Senapathy Whiteley's manufacturing facilities are located at Ramanagaram, on the banks of the Arkavathy River, 60 kilometers from Bangalore and off the Bangalore-Mysore Highway. Senapathy Whiteley has constantly attempted to innovate and expand its product portfolio. In 1983, company diversified to manufacture base filter paper foe Air, Fuel and lube oil filters used in automobiles and industrial applications
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The Senapathy Whiteley Groups of companies

Senapthy Whiteley private limited Lakshmanan isola private limited Senapathy Symons insulations private limited Khedda insulation systems electrical insulation components History of SWPL: Mr . A. S. Lakshmanan, chairman & Managing Director, an Engineer of high stature and repute and an acknowledged authority on Electrical insulation and associated subjects heads the group of companies. With his wide and varied experience and expertise on all matters including technical and commercial aspects relating to Generation of power, Transmission and Distribution and related matters, the company has etched its own brand image in the national & international markets. Of the companys shareholding, 80% is held by Senapathy family and 20% by Whiteley group (U.K) associates since inception nearly 40 years ago. The materials manufactured at Senapathy Whiteley Private Limited conform to bureau of Indian Standards and International standards. Being an ISO 9001:2000 certified Company (accreditation from BVQI), it endeavors to provide quality products consistently to its customers satisfaction. It has all major manufacturers in India among its customers Crompton Greaves, BBEL( Bhopal, Jhansi and Hardwar), NOEF,GEC,Kirloskar Electric Co., KAVIKA, Vijay Electricals etc for Board of Press paper and Purolator, MICO, Elofic industries, John Fowler, Kirloskar Knecht, etc for Filter paper. The company has a well-equipped laboratory manned by competent personnel for ensuring quality of inputs and to monitor process in the course of manufacture, as also carry out research and developmental
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activities. The Laboratory has a wide range of scientific instruments as well as several sophisticated equipments for conducting studies under simulated production conditions. It has a large database on pulps and paper and. Critical know-how on line additives. In new of the above, the pulp characteristics can be determined/ascertained for suitability. Further, paper samples of various grades can be studied for desired parameters depending on the intended application. It has also been the pioneer in manufacture in India of filter paper for Automobile and Industrial applications. The company is a family managed business with a professional out took and has been instrument in the setting up of four other Companies in related areas

AREA OF OPERATION
Senapathy Whiteley has fine-tuned its manufacturing capabilities to handle the varied and changing requirements of the markets that it caters in the electrical, automotive and industrial sectors.

Electrical
The Companys pressboards and presspaper find many applications in electrical equipments such as power and distribution transformers as also motors. Automotive Senapathy Whiteleys product portfolio includes filter media that is widely used in air, fuel and lube filters. Industrial The Companys base filter paper is extensively used in air filters for industrial settings.

CLIENTS

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COMPETITORS PROFILE
AEROLAM INSULATIONS PACTIL PARAGOYL POLY FILMS PVT LTD JONSON TAPES LTD SWABS TAPES INDIA LTD

PRODUCT PROFILE

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1. VARNISHED FABRICS

2. DIAMOND DOTTED PAPER

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3. MULTI LAYRED COMPOSITES

4. PREPREG
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5. INSULATION MATERIALS

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ORGANISATION STRUCTURE & FUNCTIONS

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INTRODUCTION TO HRM
Human resources may be defined as the total knowledge, skills, creative abilities, talents and aptitudes of an organization's workforce, as well as the values, attitudes, Approaches and beliefs of the individuals involved in the affairs of the organization. It is the sum total or aggregate of inherent abilities, acquired Knowledge and skills represented by the talents and aptitudes of the persons employed in the organization. The human resources are multidimensional in nature. From the national point of View, human resources may be defined as the knowledge, skills, creative abilities, Talents and aptitudes obtained in the population; whereas from the viewpoint of the Individual enterprise, they represent the total of the inherent abilities, acquired Knowledge and skills as exemplified in the talents and aptitudes of its employees.

Definition
Human Resource Management has come to be recognized as an inherent part of management, which is concerned with the human resources of an organization. Its objective is the maintenance of better human relations in the organization by the development, application and evaluation of policies, procedures and programmes Relating to human resources to optimize their contribution towards the realization Of organizational objectives.
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In other words, HRM is concerned with getting better results with the collaboration of people. It is an integral but distinctive part of management, concerned with people at work and their relationships within the enterprise. HRM helps in attaining maximum individual development, desirable working relationship between employees and employers, employees and employees, and effective modeling of human resources as

contrasted with physical resources. It is the recruitment, selection, development, utilization, compensation and motivation of human resources by the organization.

Evolution
Development management and worker's participation in management. These three phases may the early part of the century saw a concern for improved efficiency through careful design of work. During the middle part of the century emphasis shifted to the employee's productivity. Recent decades have focused on increased concern for the quality of working life, total quality be termed as welfare, and empowerment.

Nature
Human Resource Management is a process of bringing people and organizations together so that the goals of each are met. The various features of HRM include: It is pervasive in nature as it is present in all enterprises. Its focus is on results rather than on rules. It tries to help employees develop their potential fully. It encourages employees to give their best to the organization.

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 It is all about people at work, both as individuals and groups. It tries to put people on assigned jobs in order to produce good results. It helps an organization meet its goals in the future by providing for competent and well-motivated employees. It tries to build and maintain cordial relations between people working at various levels in the organization. It is a multidisciplinary activity, utilizing knowledge and inputs drawn from psychology, economics, etc.

Scope:
The scope of HRM is very wide: 1. Personnel aspect-This is concerned with manpower planning, recruitment, selection, placement, transfer, promotion, training and development, layoff and retrenchment, remuneration, incentives, productivity etc. 2. Welfare aspect-It deals with working conditions and amenities such as Canteens, crches, rest and lunch rooms, housing, transport, medical assistance, Education, health and safety, recreation facilities, etc. 3. Industrial relations aspect-This covers union-management relations, joint Consultation, collective bargaining, grievance and disciplinary procedures, settlement of disputes, etc.

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Objectives :
To help the organization reach its goals. To ensure effective utilization and maximum development of human resources. To ensure respect for human beings and to identify and satisfy the needs of individuals. To ensure reconciliation of individual goals with those of the organization. To achieve and maintain high morale among employees. To provide the organization with well-trained and well-motivated employees. To increase to the fullest the employee's job satisfaction and selfactualization. To develop and maintain a quality of work life. To be ethically and socially responsive to the needs of society. To develop overall personality of each employee in its multidimensional aspect. To enhance employee's capabilities to perform the present job. To equip the employees with precision and clarity in transactions of business. To inculcate the sense of team spirit, team work and inter-team collaboration.

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Functions:
In order to achieve the above objectives, Human Resource Management undertakes the following activities: 1. Human resource or manpower planning. 2. Recruitment, selection and placement of personnel. 3. Training and development of employees. 4. Appraisal of performance of employees. 5. Taking corrective steps such as transfer from one job to another. 6. Remuneration of employees. 7. Social security and welfare of employees. 8. Setting general and specific management policy for organizational relationship. 9. Collective bargaining, contract negotiation and grievance handling. 10. Staffing the organization. 11. Aiding in the self-development of employees at all levels. 12. Developing and maintaining motivation for workers by providing incentives. 13. Reviewing and auditing manpower management in the organization
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14. Potential Appraisal. Feedback Counseling. 15. Role Analysis for job occupants.

Major Influencing Factors:

In the 21st century HRM will be influenced by following factors, which will work as various issues affecting its strategy: Size of the workforce. Rising employees' expectations Drastic changes in the technology as well as Life-style changes. Composition of workforce. New skills required. Environmental challenges. Lean and mean organizations. Impact of new economic policy, Political ideology of the Government. Downsizing and rightsizing of the organizations. Culture prevailing in the organization etc.

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RESEARCH DESIGN TITLE OF THE STUDY

A study on Consumer Perception and Retailers Opinion Towards Nandini Milk Products Of BAMUL.

STATEMENT OF THE PROBLEM

The strong competition in Bangalore has posed an alarming condition before the NANDINI brand. Though Nandini is the market leader there are plenty of private players who are competing in the present market. To take future decisions it is very important from the NANDINIS point of view to have an insight on consumers perception about what the consumers think towards the nandini milk products and the retailers opinion since retailers play important role in it . The customer requirements and needs will help to render the service in a better way. The present study was designed to concentrate on the consumer perception and retailers opinion towards Nandini milk products. The data collected from the study will definitely help the company to provide a competitive advantage. The research ends with some vital information given by the respondents that may help the BAMUL to be more customized rather than standardized. Hence, the descriptive research on Consumers Perception and Retailers Opinion Towards Nandini milk products

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OBJECTIVES OF THE STUDY

There were two main objectives for this study. One is primary objectives and another is secondary objectives. To ascertain the consumers perception towards nandini milk products To determine the retailers opinion on Nandini milk products and the problem faced by them. To get the feedback on what the consumer expects from NANDINI To determine the needs of the retailer

SCOPE OF THE STUDY

The study relates all agents/retailers and users of NANDINI milk products in Bangalore .

NATURE OF THE STUDY

A descriptive research has undertaken for the present study. Descriptive research includes survey and fact findings of different kinds

DATA COLLECTION
The present study was designed by the help of both primary and secondary information data.

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PRIMARY DATA
Primary data was collected from respondents through survey method with a structured questionnaire designed for two segments i.e. consumers as well as retailers. A part of primary data was also collected from the marketing department of the company

SECONDARY DATA
The present project is framed with help of several information. The information is from various secondary sources. These includes information about the INSULATION industry from journals. Also in the review of literature the different web-sites helped a lot to get some idea for the present project. A bunch of information was collected from various news articles and dissertation. Different libraries helped a lot to make the base a strong one. Secondary data was also collected from various sources for e.g. text books, periodicals, newspapers, and from various web-sites.

UNIVERSE
Universe is finite as the totat no of employees are 459

SAMPLING PLAN
As the universe under study was large and time was limited it was quite impossible to interview each and every employee. So a systematic survey was adopted. The sampling plan used in the present study is as follows :

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SAMPLING UNIT :The target respondents were employees of Senapathy symons, Ramnagaram.

SAMPLE SIZE:
EMPLOYEES: 459

TYPE OF SAMPLING
Systematic sampling Technique is used wherein every 10 th employee is being considered out of 459 employees (permanent employees present on the companys pay list only) of Senapathy symons, Ramnagara.

TOOLS FOR DATA COLLECTION

A structured questionnaire was designed as tools for primary data collection. The questionnaire comprised of both close and open ended question. Each questionnaire shows the demographic characteristics of individuals consumers and as well as retailers.

PRE-TEST OF QUESTIONNAIRE
Questionnaire was pre-tested among a small group of employees to asses its validity and then the necessary changes were made.

METHOD OF CONTACT
The respondents were interviewed by help of a questionnaire through personal interview method.

FIELD WORK
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The area of field work was restricted to Senapathy symons company employees only. The individuals were targeted generally and enough time was spend with the respondents to take a proper response.

STATISTICAL TECHNIQUE
Bar Chart Pie chart

STATISTICAL TOOL
Microsoft excel

LIMITATIONS OF THE STUDY

The following were the main limitations of the study: Most of the respondents were either busy or were unable to respond properly to the given questionnaire. Time was the main constraint for the present study. The respondents response to the given questionnaire was sometime biased and the study was based on the assumptions that the information provided is correct. The sample was restricted to only 45 due to the limited time. This may be very small. So the study also suffers with the limitations of the generalizing the result.

ANNEXURE
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A study on Absenteeism at Senapathy symons

1) Age: a) 20-25 c) 26-30 2) Monthly Income: a) 15,000-20,000 c) 25,000-30,000 3) Cadre: a) EXE d) GTA 4) Marital status: a) Single b) married c) widower b) J- EXE e) HTA c) N-EXE b) 20,000-25,000 d) 35,000-40,000 b) 31-35 d) 35-40

5) How is your work environment? a) Good b) satisfactory c) Bad

6) Do you work over time?

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a) Yes

b) No

7) If Yes, how many hours on an average you work over time? a) 1 hr b) 2hr c) 3hr d) more than 3hr

8) Are there adequate welfare facilities provided? a) Yes b) No

9) Are you happy/ satisfied with your work? a) Yes b) No

10) For what reason you take leave? a) Sickness b) Lack of interest in Job c) Poor working conditions d) Long working hours e) Personal reasons 11) Is your work monotonous? a) Yes b) No

12) Do you have options of job rotation? a) Yes b) No

13) How often do you take leave in a month?

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a) 1 days c) 3 days

b) 2 days d) above 3 days

14) How do you rate your relationship with your superior? a) Satisfied c) Neither satisfied or Dis-satisfied b) Highly satisfied d) Dis-satisfied

15) How does your organization manage absenteeism? a) Extra payment to work on Sunday / festival holiday b) Have some staff in reserve / temporary staff c) Use over time in case of vacancy d) Train employees in various functions 16) In your opinion, how absenteeism can be controlled? a) Change management style b) Change working conditions c) Provide incentives d) Develop an attendance policy e) Others (specify) ____________________ 17) Which factor will motivate you to attend regularly? a. Good employer relations b. Work environment c. Future prospects d. Recognition of work e. Incentives and bonus provided based on performance.

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Your Comments

Thanks for taking your precious time to answer my Questionnaire. We value your Comments Thank You for your Time

BIBILOGRAPHY
REFERENCE BOOKS: HUMAN RESOURCE AND PERSONAL MANAGEMENT = K. ASHWATHAPPA
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HUMAN RESOURCE MANAGEMENT = SUBBA RAO BUSINESS RESEARCH METHODOLOGY= REDDY & APPANAIAH RESEARCH METHODOLOGY DEEPAK CHAWLA & NEERAJ SONDI HUMAN RESOURCE MANAGEMENT V S P Rao OTHERS: Journals, Articles, Other Books etc WEBSITE:

www.google.com www.wikipedia.com
www.senapathy.com/
power.indiabizclub.com/.../2292928~senapathy+whiteley+private+...

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