BA (Hons.

) GRAPHIC DESIGN
Module Code Module Title OUGD303 FINAL MAJOR PROJECT

LEVEL

Outcomes

06
1

FINAL MAJOR PROJECT STATEMENT OF INTENT

Name: Beth Yates Blog Address: http://b-yates1013fmp.blogspot.co.uk/

Rationale An exploration of product range and distribution, focusing on brand and how this can be communicated through product or packaging. My work will focus on the use of applied image to develop visual identities and surface graphics for a range of products. I want to take a playful direction with my work, pushing the range of deliverables as well as methods of distribution and promotion. Subjects / Themes Childrens fiction for boys, Human emotions Geek culture Geometry/Mathematics Interior Design publication Education Design Disciplines / Creative Development Brand development through visual identity. Applied image making using a variety of appropriate media Surface graphics for product and packaging. Range development. Distribution/promotion. innovative and effective ways of displaying and promoting items in a retail and online environment. Practical Skills / Workshops what, why and when? File preparation for commercial print ensure all files and designs are suitable for a commercial application. Mockups- professionally crafted and presented ability to Show ideas in context Studio Photography- to show final products to their best ability. Illustrator continue to improve skills InDesign

Brief 1: YCN UK Greetings

Deadline

14th March

Rationale: Design a gifting product range suitable for commercial print. Demonstrate Product, Range and Distribution suitable for the theme and audience. Audience: Females, aged 16-34. Competition Brand Product/Range Applied Image Brief 2: Puffin Childrens Classics Deadline May

Rationale: Relaunch and promote 5 of Puffins Classic Childrens Stories . Audience: Boys aged 8+ and their parents. Brand Applied Image Product/Range/Distribution Brief 3: D&AD LArtisan Perfume Deadline 20th March

Rationale: Create the brand and packaging for a range of new scents Audience: High end perfume buyers, unisex. Competition Brand Packaging Product/Range/Distribution Visual Language Brief 4: Interior design Yearbook (option 2) Deadline Easter

Rationale: Brand and produce a PDF yearbook and promotional low budget print piece that showcases the 2013 graduating Interior design students. The concept/brand should have scope to be applied to end of year show promotions and other external events. Audience: Graduating Interior Design students, industry professionals and prospective students. Live Brand Promoton Layout Collaboration Brief 5: Alphabet Soup Deadline May

Rationale: Design an exhaustive product range spanning print and web with the aim of getting young children involved in reading/learning the alphabet. Audience: young children: 4-6 Product/Range/Distribution Character Design Brand Applied Image Brief 6: Geek table Collective (side brief) Deadline : may Rationale: Respond to a series of short open briefs. Use these responses to organise an exhibition. Brand Collaboration Applied image Contextual references / Designers / Studios / Companies (specific) iloveyuyu.com/portfolio, brandnu.co.uk, happycentro.it, danielfeary.com, ketchupmustard.com, wearebuild.com, loulouandtummie.com, stephanietoole.com, asidestudio.co.uk, wordsarepictures.co.uk, anthonyburrill.com, siscottstudio.com, rdesign.co.uk, Lagom Design, Helen Dardik, Bengt + Lotta, Ingela P, No Brow, Patrick Hruby, jillyp.co.uk, heychickadee.com, www.carnovsky.com/ http://www.mattyspencer.com , http://www.stanleychowillustration.com/, http://www.yiyinglu.com/,

RESEARCH ACTIVITY: Spring Fair

Deadline

3-7th Feb

Details: Greeting and Stationery Trade Fair, should learn how to go about developing and selling my own design ranges for a large scale commercial context, the scope of product range and target audience. http://www.springfair.com RESEARCH ACTIVITY: Print Visit - Pressision Print Deadline 25th Jan

Details: Gain further knowledge of the possibilities and limitations within the commercial print process.

RESEARCH ACTIVITY: Visiting Professionals Deadline Ongoing Details: Learn more about professional practices and they way they operate.

RESEARCH ACTIVITY : Tigerprint - Placement

Deadline

Easter TBC

Details: Learn about the workings of a studio that deals predominately with applied image, branded products and range.

RESEARCH ACTIVITY: Market research Deadline 15th Feb Details: Visit appropriate retail outlets to learn more about current products on sale, the way they are packaged and promoted in store. Waterstones WHsmith Paperchase M&S Debenhams

RESEARCH ACTIVITY: Fedrigoni AcroPrint exhibition Look at the use of specialist papers in everyday use. Gain more insight into the industry and its contacts.

BIBLIOGRAPHY
BOOKS / TEXTS - (Harvard Refernced) Baines, P (2010). Puffin by design: 70 years of imagination 1940 - 2010. London: Baines, Phil. Cawthray, R & Denison, E (1999). Packaging prototypes. Suffolk: Rotovision. Higa, T (2008). Today's top stationery artists.. Atglen: Schiffer Publishing. King, P & Company (2004). 1000 greetings: creative correspondence designed for all occasions. Massachusets: Rockport Publishers. Mason, D & Fawcett-Tang, R (2007). Experimental formats and packaging: creative solutions for inspiring graphic design. Hove, Sussex: Rotovision. Manuelli, S (2003). RSVP: the very best of invitation and promotion design. Hove, Sussex: Rotovision. McCorquodale, D (2009). Illustrated children's books. London: Black Dog Publishing. Steven, H & Steven, G (1994). Designing for children: the art of graphic design in children's books, toys, games, television, records, magazines, posters, newspapers, signage and museums. New York: Heller, Steven & Guarnaccia, Steven. . Victionary (2010). Nice to meet you too: visual greetings from business cards to identity packages. Barcelona: Index Books.

MAGAZINES / JOURNALS / ARTICLES (include publication date and details)

Computer Arts Character design issue Letterland Magazine

ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls) loulouandtummie.com http://www.nobrow.net/ http://tigerprint.uk.com/ www.greetingcardassociation.org.uk http://www.creaturemag.com/ http://www.varoom-mag.com/ http://www.thedieline.com/

OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences) Colours May vary Shop The Dark Knight Papercut Exhibition Spring Fair Conference Octonauts TV series

ACTION PLAN use this section to identify specific tasks that you need to complete in
order to resolve the brief. What do you need to do? Conceptual Research 1 Deadline 11th Feb

Concept/Ideas development for YCN and D&AD 2

15th Feb

YCN Submission boards 3

14Th Mar

D&AD submission Boards 4

20th Mar

Design Context Main body of research completed 5

Before Easter

Brief 1 and 3 completed 6

By Easter

Brief 6 completed and exhibited 7

Beginning of may

Brief 2+5 8

May

Brief 4 - Yearbook 9

Easter

10