A SUMMER TRAINING PROJECT REPORT 0N

Study on Sports Industry in Meerut with special

Reference to NELCO Sports.

SUBMITTED TO MAHAMAYA TECHNICAL UNIVERSITY, NOIDA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

SUPERVISOR CA. EKTA JAIN (Assistant Professor)

INVESTIGATOR SANDEEP GAUTAM Roll No.1026370049

VIDYA SCHOOL OF BUSINESS BAGHPAT ROAD, MEERUT UTTAR PRADESH 2011-12

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Company Certificate

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College Certificate

It is certified that the summer training project report entitled Study on Sports Industry in Meerut with special Reference to NELCO Sports. submitted in partial fulfillment of the requirement for the degree of Master of Business Administration, to Mahamaya Technical University, Noida is a record of bonafide Summer Training project work carried out by Mr. Sandeep Gautam, Roll No-1026370049.The data given in the summer training project report is genuine and original to the best of my knowledge. The summer training project report is complete in all respect and is fit for submission.

Date:

(Dr. Satish Kumar) Director

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DECLARATION
It is certified that the Summer Training Project Report entitled Study on Sports Industry in Meerut with special reference to NELCO Sports. submitted in partial fulfillment of the requirement for the degree of Master of Business Administration of Mahamaya Technical University, Noida is a record of bonafide Summer Training project work conducted by me. I have collected the data personally. The data given in the Summer Training Project Report is genuine and original. Further, I also declare that it not submitted to any other university for the award of any degree or diploma.

Date:

Name: Sandeep Gautam Roll No: 1026370049 Session: 2010-12 Address: Vill. Shobhapur Rohta road, Meerut

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ACKNOWLEDGEMENT

It gives me immense pleasure to express my indebtedness and deep sense of gratitude to my supervisor and guide CA. Ekta Jain, Assistant Professor, Vidya school Of Business, Meerut for his valuable and scholarly guidance. His sympathetic and helpful attitude and motivation helped me to work on this dissertation. I am extremely grateful to Dr. Satish Kumar, Director, Vidya School of Business, Meerut for having extended his guidance during the course of this research project. I wish to express my sincere regards and heartful thanks to Mr.Sachin Chauhan, Class Coordinator and Mr. P. K. Roopak, Co-ordinator , Summer Training Project Report, Vidya School of Business, for their cooperation that enabled me to complete this dissertation. I am extremely thankful to Mr. P.K. Pathak, Librarian, & Mr. Pawan Kumar , Asstt. Librarian of this college for gracious cooperation in making this research projects a success. This acknowledgement would be incomplete without grateful mention of all the people who formed the sample and were kind enough to fill in the questionnaire and respond warmly to my questions. I acknowledge my heart full gratitude to my dear father and mother Sh.Amarnath Gautam & Smt. Kailash wati respectively. Last but not the least; I thank ALMIGHTY for His blessings.

SANDEEP GAUTAM

(MBA-3rd Sem)

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CONTENTS CHAPTER Chapter-I 1 1.1 1.2 1.3 1.4 1.5 1.6 1.7 Chapter-II 2 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 ITEMS INTRODUCTION TOPIC ABOUT THE PAGE NO. 1--14 2 5 6 6 9 11 13 ABOUT THE 15--27 16 17 19 21 IN SPORTS 22 23 24 25 27

EXECUTIVE SUMMARY INTRODUCTION STEPS TOWARDS DEVELOPMENT THE INDIAN INDUSTRY IS SEEKING JOINT VENTURES SPORTS GOODS JALANDHAR SPORTS GOODS MEERUT PROBLEMS INTRODUCATION COMPANIES INDUSTRY INDUSTRY OF OF

NELCO (India) PVT. LTD. COMPANY PROFILE PRODUCT PROFILE MISSON & VISION MAJOR PLAYERS INDUSTRY COMPANY PROFILE PRODUCT PROFILE OBJECTIVES OF STUDY LIMITATIONS OF THE STUDY

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Chapter-III

3 3.1 3.2

METHODOLOGY AND PROCEDURE RESEARCH OBJECTIVES SOURCES OF DATA ANALYSIS AND INTERPRETATION OF DATA ANALYSIS OF RELIANCE MUTUAL FUND ANALYSIS OF HDFC MUTUAL FUND COMPARATIVE STUDY OF RELIANCE & HDFC MUTUAL FUND FINDING, SUGGESTION CONCLUSION FINDINGS SUGGESTIONS RESEARCHES FOR FURTHER &

28--30 29 30 31--68 32 51 66 69--73 70 71 72 73 I

ChapterIV

4 4.1 4.2 4.3

ChapterV

5 5.1 5.2 5.3 5.4

LIMITATIONS OF THE STUDY CONCLUSION REFERENCES

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EXECUTIVE SUMMARY
With the high growth of the domestic market in India and recession in major sports markets such as the US and EU, global retailers and Indian manufacturers are focusing on the Indian market. Market for Sports Goods is a small but fast growing segment of modern retail in India. Recently, the country has been hosting many international sports and this has given a boost to this sector. Many foreign and domestic corporate retailers have entered sports retail. Sports goods manufacturing is a focus area in the Foreign Trade Policy (2009-2014) and the government is taking a fresh look at the current foreign direct investment policy in retail.

Nelco Sports an exporter of sports goods equipment, after a huge success in international market for last 1 decade planning to launch its Athletics Equipment in Domestic market. Nelco holds six to seven IAF certified athletic products.

Management at Nelco sports special concern about launch of products in growing Indian sports goods markets.

Initially the research proposal outline the rationale, theoretical framework and methodology

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Analysis is based upon primary research consisting of questionnaire filled by retailers, distributors and secondary data consist of data collected from internet and a magazine published from sports authority of India.

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INTRODUCTION

The sports goods industry of India has its roots in Sialkot, Pakistan. When India was partitioned in 1947, many of Sialkot's skilled Hindu craftsmen migrated across the border into Punjab, settling in Jalandhar, where the Indian sports goods industry is now based. The Indian sports goods industry has expanded to include the areas of Meerut, (Uttar Pradesh) and Gurgaon, (Haryana). Most of India's sports goods are exported to the United Kingdom, The United States of America, Germany, France and Australia. The industry is mainly concentrated in Jalandhar and Meerut.

The sports goods industry in India has witnessed a phenomenal growth over the past five decades and now occupies a place of prominence in the Indian economy in view of its massive potential for employment, growth and export. There has been an increasing emphasis on its planned development, aimed at optimal utilization of resources for maximizing the returns, particularly from exports.

The Indian sports goods industry manufactures 318 items. However, major items that are exported are inflatable balls, hockey sticks and balls, cricket bats and balls, boxing equipment, fishing equipment, indoor games like carrom and chess boards and different kinds of protective equipment. The Indian sports goods industry is a highly labour intensive industry which provides

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employment to the weaker sections of society and also employs a large number of women.

Indian Sporting Goods are well known around the world and have made a mark in the global sports goods market. They have established their identity in many countries across the world, irrespective of whether they belong to the developed, developing and Eastern Block including CIS Countries. The industry, which operates at the cottage industry level has emerged as a principal and reliable supplier of quality sports goods to the international market.

The Indian Sports Goods industry, which exports nearly 60% of its total domestic output to the sports loving people the world over, has matured into a globally competitive & creative entity. Be it a cricket bat or a hockey stick or a football.

The sports goods industry in India is largely concentrated in the cottage and small-scale sector. Hence there is a paucity of resources for technology upgradation and effectively marketing of the products. This industry is highly labour intensive, providing employment to the weaker sections of the society and also employs a large number of women work force.

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Steps Towards Development

A creative approach and a sense of responsibility to the society at large, characterizes the Sports goods industry. It has devoted itself to meet future demand by innovating new products, for new markets. The economic reform process underway in India and the liberalised industrial policies, have motivated the small scale units, which have remained the hallmark of the industry, to achieve the goals set forth by the Government.

The Indian Industry is seeking joint ventures

and technical collaborations preferably with buy back arrangements, for the sports goods items having vast export potential and hitherto not manufactured in India. Already a number of manufacturing-cum-marketing collaborations have matured in certain non-traditional disciplines. Many more are in the offing, with the help and assistance of the leaders in the sports world.

Sports goods industry of Jalandhar

Jalandhar acquired importance during the Mughal period. Twelve Muslim bastis (clusters of houses) came into existence including Basti Danishmanda, Basti Guzan and Basti Nau, which are now dominant centres of the sports goods industry. Basti Nau has one of the biggest sports goods markets as well.

Jalandhar ranks second in India in the rate of urbanisation and has the highest density of population at 598 persons per square km, as per the 1991 census.

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The reason for this is growing industrialization. Industrial production of sports goods began on a small scale during the late forties. Over the years, the sports goods industry has grown at an impressive rate and of late Indian sports goods are also exported to different countries. Rough estimates suggest that today Jalandhar has more than one hundred major industries and about 20,000 smallscale industries with a most conservative estimate of an annual turnover of approximately Rs 450 crores.

In Jalandhar, about 60 per cent of the sports goods that are manufactured comprise of different kinds of inflatable balls. Besides inflatable balls, the other sports goods that are largely manufactured are badminton racquets and shuttle cocks, cricket bats and balls, different kinds of gloves and protective equipment.

In Jalandhar, three kinds of establishments are usually found:

i.

Big establishments: These are generally geared to exports besides

catering to the domestic market.

ii.

Small establishments: These usually manufacture sports goods for the

domestic market. Both the big establishments as well as the small establishments are registered either under the Factories Act, 1948, or under the Shops and Establishment Act of the state of Punjab.

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iii.

The unregistered units: These are found particularly in the urban

pockets of Jalandhar. These units are mostly small home-based units which are usually run by the family members, but at times with the help of a couple of hired employees. These units do not have a direct access to market. It has been seen that many a times when the big establishments - especially exporters - are not able to cope with large orders from their foreign clients, distribute a share of the production to these small unregistered, home- based units.

Sports goods industry of Meerut

Meerut ranks Third in India in the rate of urbanisation and has the highest density of population at 400 persons per square km, as per the 1991 census. The reason for this is growing industrialisation. Industrial production of sports goods began on a small scale during the late forties. Over the years, the sports goods industry has grown at an impressive rate and of late Indian sports goods are also exported to different countries. Rough estimates suggest that today Meerut has more than one hundred major industries and about 10,000 smallscale industries with a most conservative estimate of an annual turnover of approximately Rs 200 crores.

In Meerut, about 60 per cent of the sports goods that are manufactured comprise of different kinds of inflatable balls and Bats. Besides inflatable balls, the other sports goods that are largely manufactured are badminton

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racquets and shuttle cocks, cricket bats and balls, different kinds of gloves and protective equipment.

In Meerut, three kinds of establishments are usually found:

i.

Big establishments: These are generally geared to exports besides

catering to the domestic market. like National sports, Maxwel exporters, Nelco, Hind Sports and Bhalla Sports

ii.

Small establishments: These usually manufacture sports goods for the

domestic market. Both the big establishments as well as the small establishments are registered either under the Factories Act, 1948, or under the Shops and Establishment Act of the state of Punjab.

iii.

The unregistered units: These are found particularly in the urban

pockets of Meerut. These units are mostly small home-based units which are usually run by the family members, but at times with the help of a couple of hired employees. These units do not have a direct access to market. It has been seen that many a times when the big establishments - especially exporters - are not able to cope with large orders from their foreign clients, distribute a share of the production to these small unregistered, home- based units.

The sports goods industry in India is nearly a century old and has

flourished due to the skills of its workforce

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A robust growth rate of 14.7 per cent in exports indicates a sizeable

opportunity for India in this sector

Being labour-intensive in nature, the Indian sports goods industry

provides employment to more than 5,00,000 people

The sports and leisure goods retail market in India was valued at US$

17.7 billion for 2007-2008. The market grew at the rate of 18 per cent over 2006-2007 in value terms, primarily due to outlet expansions by industry players

The nucleus of the industry in India is in and around the states of

Punjab and Uttar Pradesh; Jalandhar (Punjab) and Meerut (Uttar Pradesh) together account for nearly 81.8 per cent of total domestic production with more than 3,000 manufacturing units and 130 exporters present in these two towns

About 60 per cent of the sports goods manufactured in Meerut are

different kinds of inflatable balls and provide direct employment to more than thousands of workers.

The industry also has a presence in Mumbai, Kolkata and Chennai, albeit at a lower scale.

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ABOUT THE COMPANY

Nelco, established in 1942 at Lahore in undivided India and reborn in 1950 at Meerut after partition of India, Nelco is one of the largest selling Athletic Equipment Brand worldwide. Nelco Track & Field Equipment have been used and have won medals at all Major Athletic Events Worldwide including the Olympic Games. The big success came during the 1982 Asian Games in New Delhi, when Nelco was selected as the Offical Equipment Supplier. Nelco Equipment was selected for the use at the 1991 World Athletic Championship at Tokyo for the first time. It continued its success into the 1992 Barcelona Olympic Games. Ever since then Nelco Athletic Equipment have been selected for use in all the Olympic Games, World Athletic Championships, Asian Games, Common Wealth Games and all the other major athletic events. We sincerely thank our Dealers and the Sporting Fraternity for their constant support and co-operation over the years to enable us to innovate & design new equipment and in helping us to create a quality concious market.

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NELCO LOGO

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Manufacturers & Exporters of : Track and Field Equipment Physical Exercisers & Weight Training Equipment Regd. Office. B-15-16, Sports Goods Complex, Delhi Road, Meerut-250002 (U.P.) INDIA Telephones : Fax : +91 - 121- 2511149 +91 - 121 -2514117 +91 - 121 -2515425 +91 - 121 - 2512339 Website : E-mail : www.nelcoathletics.com sales@nelcoathletics.com

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Super Spin Discus

Low Spin Discus

Wood Discus

Rubber/Training Discus

Discus Accessories

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Brass Shot Lead filled Brass Shell Precision machine turned shots. Meet IAAF specifications. Thrown at 1996 Atlanta Olympic Athens World Championships 1997 Code N 1117 A N 1117 B N 1117 BB N 1117 C N1117 D N1117 E N1117 F Weight 7.26 Kg. 6.25 Kg. 6.00 Kg. 5.45 Kg. 5.00 Kg. 4.00 Kg. 3.63 Kg. Dia 110 mm 107 mm 106 mm 102 mm 100 mm 95 mm 89 mm

Code N 1117 XD N 1117 XE N 1117 XF N 1117 XB N 1117 XA N 1117 XJ N 1117 XG N 1117 XH N 1117 XI N 1117 XC

Stainless Steel Alloy Shots Rust proof strong stainless steel lead filled shell. Precision machine turned to different dia's to meet IAAF specifications. Thrown at 1996 Atlanta Olympics and Athens World Championships 1997. (Other sizes also available) Weight Dia 7.26 Kg. 129 mm 7.26 Kg. 125 mm 7.26 Kg. 120 mm 7.26 Kg. 115 mm 7.26 Kg. 110 mm 5.45 Kg. 103 mm 4.00 Kg. 109 mm 4.00 Kg. 104 mm 4.00 Kg. 100 mm 4.00 Kg. 95 mm Steel Shots Made out of solid steel or steel shell. Precision Machine turned to different dia's to meet IAAF specifications. Polyurethene paint coated for smooth and extra durable finish. (Other sizes also available) Weight Dia Colour

Code

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N 1118 AX N 1118 BX N 1118 CX N 1118 DX N 1118 EX N 1118 FX N 1118 GX N 1118 HX N 1118 IX N 1118 JX N 1118 KX

7.26 Kg. 7.26 Kg. 7.26 Kg. 7.26 Kg. 7.26 Kg. 4.00 Kg. 4.00 Kg. 4.00 Kg. 4.00 Kg. 4.00 Kg. 5.45 Kg.

129 mm 125 mm 120 mm 115 mm 110 mm 109 mm 104 mm 102 mm 100 mm 95 mm 103 mm

YELLOW YELLOW YELLOW YELLOW YELLOW RED RED RED RED RED GREEN

Turned Iron Shots Gauged Made out of solid cast iron. Precision machine turned to different dia to meet IAAF specifications. Balanced for high performance. Polyurethane paint coated for extra durable finish. Thrown at 1996 Atlanta Olympics. Won Gold Medal (M/W) at Athens World Championship 1997. Won Silver Medal (M/W) at Athens World Championship 1997. Won Bronze Medal (M/W) at Athens World Championship 1997. Thrown at 2000 Sydney Olympics Won Gold Medal (M) at World Championship, Edmonton 2001. Won Silver Medal (M) at World Championship, Edmonton 2001. Won Gold Medal (M) at Busan Asian Games 2002 Thrown at 2004 Athens Olympics Games. Code N 1118 AA N 1118 A N 1118 AB N 1118 AC N 1118 B N 1118 BB N 1118 C N 1118 CA Weight 7.26 Kg. 7.26 Kg. 7.26 Kg. 7.26 Kg. 6.25 Kg. 6.00 Kg. 5.45 Kg. 5.45 Kg. Dia 129 mm 128 mm 125 mm 120 mm 121 mm 119 mm 115 mm 108 mm Colour YELLOW YELLOW BLACK BLUE BLUE RED RED BLUE

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N 1118 D N 1118 EE N 1118 E N 1118 EA N 1118 EAA N 1118 EB N 1118 F N 1118 G N 1118 H

5.00 Kg. 4.00 Kg. 4.00 Kg. 4.00 Kg. 4.00 Kg. 4.00 Kg. 3.63 Kg. 3.25 Kg. 3.00 Kg.

114 mm 109 mm 108 mm 104 mm 102 mm 100 mm 104 mm 100 mm 97 mm

RED RED RED BLACK BLUE BLUE BLUE BLUE BLUE

International Turned Iron Shots Turned economy shot to meet IAAF specifications. Turned out of solid cast iron. Code N 1119 DT N 1119 TEE N 1119 TE N 1119 FTE N 1119 HTF N 1119 TJ N 1119 GTE (Other sizes also available) Weight Colour 7.26 Kg. ORANGE 6.25 Kg. ORANGE 6.00 Kg. ORANGE 5.45 Kg./5.50 Kg. ORANGE 4.00 Kg. ORANGE 3.63 Kg. ORANGE 3.00 Kg. ORANGE Compitition Unturned Iron Shots Accurated weight shots available in different colours. (Heavier weight upto 9kg & smaller weights upto 400 gms also available) Weight 7.26 Kg. 6.25 Kg. 6.00 Kg. 5.45 Kg./5.50 Kg. 5.00 Kg. 4.00 Kg. 3.63 Kg. 3.00 Kg. 2.72 Kg. 1.00 Kg.

Code N 1119 D N 1119 EE N 1119 E N 1119 F N 1119 G N 1119 H N 1119 I N 1119 K N 1119 L N 1119 P

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Practice As Cast Shots As cast Shots

(Other sizes also available) Code N 1120 A N 1120 B N 1120 D N 1120 G N 1120 H N 1120 J N 1120 K N 1120 M N 1120 O Weight 7.26 Kg. 6.25 Kg. 5.45 Kg. 4.00 Kg. 3.63 Kg. 3.00 Kg. 2.72 Kg. 2.00 Kg. 1.00 Kg. Indoor Rubber Shots Made out of strong hard rubber shells, holds shape but will not damage floor.

Code N 1119 LR N 1119 MR N 1119 NR N 1119 OR N 1119 PR N 1119 QR N 1119 RR N 1119 SR N 1119 TR

Weight 7.26 Kg. 6.25 Kg. 6.00 Kg. 5.45 Kg. 5.00 Kg. 4.00 Kg. 3.00 Kg. 2.00 Kg. 1.00 Kg.

Colour YELLOW GREEN BLACK BLUE BLACK RED BLUE PURPLE PURPLE

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Javelin Practice Balls Practice Balls of 68 mm dia rubber shell filled with lead pellets. Code N 1119 SR N 1119 RR N 1119 OR Weight 400 gms 600 gms 800 gms Shot Rack Collapsible

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Hammers
Olympic Alloy Hammer Shell made out of rust proof alloy (Stainless Steel) for high performing world champion. Precision machine turned to meet IAAF specification. Stainless Steel speed ball bearing. Spring steel wire and light & strong Aluminium grip.

Code N 1122 XA N 1122 XB N 1122 XBB N 1122 XD N 1122 XDD N 1122 XC

Weight 7.26 Kg. 7.26 Kg. 6.00 Kg. 5.45 Kg. 5.00 Kg. 4.00 Kg.

Dia 110 mm 115 mm 105 mm 103 mm 100 mm 95 mm

Olympic Brass Hammer Cast brass shell turned to precision dia's to meet IAAF rules.

Code N 1121 A N 1121 B N 1121 BB N 1121 C N 1121 CC N 1121 D

Weight 7.26 Kg. 6.25 Kg. 6.00 Kg. 5.45 Kg. 5.00 Kg. 4.00 Kg.

Dia 110 mm 107 mm 105 mm 102 mm 100 mm 95 mm

Steel Hammer Olympic Made out of Steel. A strong hammer at an economical cost that meets all IAAF specification. Perfectly precision machined to minimum dia. Thrown at World Youth Championship, Paris 2003

Code N 1122 AS N 1122 BS N 1122 CS

Weight 7.26 Kg. 7.26 Kg. 6.25 Kg.

Dia 110 mm 115 mm 107 mm

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N 1122 CSA N 1122 DS N 1122 DSA N 1122 ES

6.00 Kg. 5.45 Kg. 5.00 Kg. 4.00 Kg.

105 mm 103 mm 100 mm 95 mm Hammer Accessories

Code N 1125 A N 1125 B N 1125 C N 1125 D N 1125 E N 1125 F

Details Hammer Handle Alum. Curved Hammer Handle Alum. Straight Hammer Handle Alum. Deluxe Hammer Handle Alum. Training Hammer Handle Steel Practice. Hammer Wire Steel. Competition Turned Iron hammer Precision turned Iron Hammer. Thrown at world youth championship, CANADA 2003

Code N 1122 AT N 1122 BT N 1122 CT N 1122 DT N 1122 ET

Weight 7.26 Kg. 6.00 Kg. 5.45 Kg. 4.00 Kg. 3.63 Kg.

Dia 119 mm 117 mm 108 mm 100 mm 95 mm International Turned Iron Hammer

Ball bearing with steel handle. (Aluminium handle on request)

Code N 1123 ATF

(Other sizes also available) Weight 7.26 Kg.

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N 1123 FTF N 1123 TBB N 1123 CTF N 1123 ETF N 1123 DTF N 1123 TF

6.25 Kg. 6.00 Kg. 5.50 Kg. 5.00 Kg. 4.00 Kg. 3.63 Kg. Practice Iron Hammer Accurate weight untruned hammer with ball bearing & Steel Handle.

Code N 1123 AA N 1123 AB N 1123 A N 1123 BA N 1123 BB N 1123 C N 1123 CC N 1123 D N 1123 E

Weight 20.00 Lbs 18.00 Lbs 7.26 Kg. 14.00 Lbs 6.00 Kg. 5.45 Kg. 5.00 Kg. 4.00 Kg. 3.63 Kg. Traninig Iron Hammer Accurate weight unturned hammer with ball bearing.

Code

Weight

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N 1124 A N 1124 B N 1124 C

8.00 Kg. 8.50 Kg. 9.00 Kg. Throwing Weight Turned iron ball bearing swivel with trainguler steel handle.

Code N 1132 AT N 1132 BT N 1132 CT N 1132 DT

Weight 56 lbs. 35 lbs. 25 lbs. 20 lbs. Hammer Gloves Specially designed from high quality leather to stand the rigors of toughest hammer throwers. Seam on outside finger eliminated for perfect fit. Available in 5 models Regular with buckle and super pro with velcro Sweat band. Available in LH/RH Small/Medium Large/XL sizes.

Code N 1125 G N 1125 XX N 1125 XS N 1125 XSS N 1125 GXS

Details Regular Super pro with Velcro Super pro with Sweat Band Open palm Black training Hammer Rack Collapsible

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Olympic Block The Nelco Olympic Block has been used in several international meets all over the world. Super heavy duty block especially designed for top athletes. All Aluminium block with center rail 100 mm wide x 900 mm long and slotted angles to firmly grip Block. Adjustable at four different angles. All blocks fitted with special thick rubber to take in spikes. Suitable block for synthetic track. Comes with steel plates Flushed to centre rail. Official Block for1. Xth Junior Asian Athletic Championship at Bangkok, Thailand 2002 2. Asian Athletic Championship at Manila, Phillippines 2003 3. Ist Afro Asian Games at Hyderabad, India 2003 4. XIth Junior Asian Athletic Championship at IPOH, Malaysia 2004 N 1132 PR

New Pro Block New Pro block with handle. Block stays in while carrying. 5" wide aluminium anodised pedals. 100 mm wide centre rail. Flushed aluminium plate. N 1132 NPR

International Ultimo Pro Block Our Giant Block for gaints. 100 mm wide x 1000 mm long Heavy duty centre rail. Pedals are heavy duty Aluminium Alloy casting. 22cm x 15 cm x 1.5 cm thick. Handle for Easy Carring. N 1131 IPR

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International Block A New Block 80mm wide x 850mm long x 6 mm thick Centre Recessed Rail for Stability. Meets All Requirements for a World Class Block. N 1131 OIN

International Ultimo The worlds best block. One piece centre rail 8 mm thickly casted Alumininum. Precision pedals ensure high stability. Handle is incorporated into rail to help easy carrying. Optional KOLORFUSION. Code N 1131 N 1131 N 1131

INT INK PU

NATURAL KOLOR FUSION PU PAINTED

Olympic Block Stadium Another version of our Olympic block with light pedals and 75 mm aluminium central rail. N 1131 OSV

School Olympic Block An economy olympic block for school 62mm aluminium central rail. N 1131 OSC

School Olympic Block Steel Another version of our Olympic block with light pedals and 62

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mm steel central rail.

N 1131 SSC

Olympia Adjustable Block An inexpensive block with pedal angle adjustment. Threaded connection can adjust pedals to any angle. Snaplock plunges lock pedals into any position quickly. N 1131 OL

T-Star Starting Block Designed for fast start. Spring loaded adjustment pins for quick movement of pedals to any position, steel rail aluminium pedals. All weather spikes for synthetic tracks. N 1131 T

T-Star Wide Steel Starting Block Wide steel block allowing athlete to use several different stances. Spring loaded adjustable pins. All weather spikes for synthetic tracks. N 1131 TS

Standard Block An inexpensive and sturdy block. Aluminium centre rail and aluminium pedals mounted with rubber. Attachment for synthetic track available separately.

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N 1131 STD

Competition Model An all aluminium block fitted with centre tube. Blocks with V cut to take in the spikes. Blocks are of two angles 45 degree and 85 degree ideal for beginners at school without rubber. Rubber pads available separately. N 1131 CP

Club Model Fitted with aluminium channel for quick adjustment of blocks. Blocks as on competition model. Ideal for clubs/college without rubber. Rubber pads available separately. N 1131 CL

Super Club Block A solid block with solid casted centre bar. Blocks with V cut to take in spikes. Blocks can be used from both sides with 45 degree and 80 degree angle without rubber. Rubber pads available separately. N 1131 SC

International Block A traditional heavy duty block with centre aluminium channel heavy duty block of 45 degree angle fitted with solid rubber pads. Ideal for competition at grass or cinder tracks. N 1131 IN

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School Block Straight round Aluminium bar, fitted with two light block at 45 degree & 80 degree angles. V cut to take in spikes. Ideal for kids. Rubber pads available separately. N 1131 S

Indoor Starting Block Rubber block specially designed for indoor use. No nails-holes. Provide a non slip start.

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Promote amongst all agents and employees of the Corporation a sense of participation, pride and job satisfaction through discharge of their duties with dedication towards achievement of Corporate Objective.

MISSON & VISION

Mission
"To Provide international quality Products to international athletics

Vision
"To be best customer satisfied company in the sports goods sector"

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MAJOR PLAYER IN INDUSTRY

MAXWEL

.... Our Company

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Established in 1975, MAXWEL EXPORTERS is a manufacturer and exporter of a comprehensive range of high quality IAAF certified Track & Field equipment, Soccer training equipment and accessories, Speed/Agility equipment, more..

.... Strategy and Mission

-------------------------------------------------------------------------------Maxwels strategy is geared towards generating profitable growths in the highly dynamic market. We are focused on customer benefits and requirements thus offering products to meet those needs. more..

.... Values

--------------------------------------------------------------------------------

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We are committed to provide you value for money.Our dedicated team works together to provide you nothing but the Best. more..

.... Infastructure

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Maxwel Exporters is an established manufacturer having complete in-plant infrastructure well equipped with latest machineries. Our highly dedicated Design & Development team aims at providing you with high quality products more..

.... Awards

--------------------------------------------------------------------------------

Mr.Kulbhushan Gupta started his Sports business career in 1967, as a small Sports Nets Manufacturer serving domestic market in India and later switched to overseas market in 1971. more..

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BHALLA SPORTS

OVERVIEW OF THE COMPANY

BHALLA INTERNATIONAL is one of the oldest and largest Sports Equipment Manufacturing Industry in India, which is indulged in manufacturing of Sports Equipment in India since 1957. The company promotes & sells its product under the brand name Vinex. Since inception Bhalla International has focused on adapting the best manufacturing techniques available to produce the highest quality products with the lowest possible price. This can be evidenced from the No.1 Award given to company continuously since last 4 years for the highest exports of Athletics equipment, for the promotion of Indian brand.

We manufacture the largest range of Sports equipment that accounts to more than 950+ products only under one facility with the widest range of machining and tools facilities that facilitates us to produce not only traditional & nontraditional sports equipment but to innovate and produce non-sports equipment.

We have 60 IAAF and 80 EN 71 certifications on a varied range of our Athletics & Sports equipment, which proves our ability to produce superior quality products. We offer the products with wide selection of products suiting different market segments right from Track & Field Equipment, Athletics Equipment, Agility Training or Speed Training Equipment (Agility Hurdle,

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Agility Ladders, Slalom Poles, Speed Reaction Hoops, Resistance Training Belts etc.), Football Equipment, Soccer Accessories, Soccer Training Equipment, Basketball Equipment, Boxing Equipment, Playground

Equipment, Rhythmic Gymnastics Equipment, Table Tennis Table Equipment and Accessories, Tents and Tunnels, Fitness Equipment, Beach Toys Accessories, Primary Sports Equipment, Physical Training Equipment and much more. We also customize and develop products as per customer requirement.

At BHALLA INTERNATIONAL, we design our products with a strong emphasis on safety, innovation, quality and durability. All of our products are designed to provide you with years of top quality performance. We are highly dedicated to the supply of Sports Equipment and Services to our clients with the best prices by maintaining cost effectiveness through efficient business procedures.

THE COMPANY HAS BUILT INTERNAL STRUCTURES TO ENSURE ...

Innovative Design and Development.

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High Product Quality.

Competitive Prices.

Efficient Order Processing Systems.

Accurate Customization.

Timely Shipments.

Fast Turnaround Time.

Global sales.

HIGHLIGHTS

52 Years of Manufacturing Excellence.

Exporting to 80+ Countries.

We are manufacturing and Selling 850+ products.

We have 60 IAAF Certified Athletic Equipment.

We have 80 EN 71 Certified Products

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NATIONAL SPORTS Profile

National Sports is a leading name in the sports goods manufacturing industry. And with a rich experience of 56 years, we have carved a niche for ourselves in the global sports goods market. Today, based on our experience, R&D, infrastructure and human resources, we have been successfully exporting our products to 50 countries across the globe and our clients include some of the most reputed brands.

While, we are an ISO 9001: 2000 certified company, following Total Quality Management (TQM) in our entire operations, the majority of our products have been approved by IAAF (International Association of Athletic Federation) and have the CE marking for safety.

Since, our endeavour is to achieve total customer satisfaction through product innovation, consistent quality, unmatched services and competitive pricing, we

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are even more concerned about environment and society at large. At National Sports, child labour is absolutely banned and we assure our clients that none of our products involve child labour at any stage of production.

Products

National Sports offers the complete range of practice and international tournament level standard sport goods, physical education equipments and physical fitness equipments for different games like cricket, soccer, rugby, tennis, gymnast etc. With an intensive research and design initiatives, we ensure that our customers are provided with equipment that is at the forefront of the sporting world. Our complete range of products comply to various international/national norms for safety and dimensions. We also offer costeffective customization of the products based on the specific requirements of our esteemed clients.

Speed Training Equipment Sports Accessories Sports Nets Goal Post

Goal Post Net Ball Rugby Uniform Athletics Equipment

Tennis Equipment Physical Education Equipment Gymnastic Equipment Swimming Accessories

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Carry Bags Cricket Equipment Fitness Equipment

Quality

Quality has been corporate mantra to success in the competitive business arena. We have been accredited with ISO 9001:2000 certification for following a well defined quality management system throughout the entire process. Our entire production process and product has been thoroughly inspected and certified by SGS.

We have developed a strong quality assurance system based on the requirements of our world-wide clients. The entire production has to pass through a stringent in-process control and rigorous testing to ensure consistent product quality. Our range sports goods have a CE marking on them, which certifies the safety attributes and dimensional stability. Moreover, our physical education equipments and physical fitness equipments have been approved by IAAF (International Association of Athletic Federation).

Environmental Concern

Being a responsible corporate citizen, we are committed towards the protection of the environment. We use eco-friendly technology that reduces the emission of toxic gases, waste water and pollutants. Our waste management system is based on recycling of industrial waste that can be further used in production process. Apart from this, we have taken measures

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such as large scale tree plantation to develop and maintain greenery around the manufacturing plants.

Ban on Child Labor

At National Sports, we make sure that, under no circumstances, any of our products involve child labour - as there is a blanket ban on the employment of children below the age of 18 years. And we have a stringent recruitment policy which includes rigorous scrutiny of each and every candidate's credentials, particularly related to age. Further, we have taken initiatives to educate children of families living in areas surrounding our manufacturing plants.

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OBJECTIVES OF THE STUDY

PRIMARY OBJECTIVE: To Study Market Opportunity for Nelco Sports Goods in India. To study Market for Nelco Products in African and Asian Countries

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LIMITATIONS OF THE STUDY The study is focused only in NELCO Thus the respondents are not come forward to provide their feedback regarding their organization than the result is bias. In this study the sample size is 30. The result might vary when the sample size values changes it.

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LITERATURE REVIEW OPPORTUNITY AND CHALLENGES OF SPORTS INDUSTRY

International consumption of sports and camping goods fell to Rs. 2.9 billion in 2007, down 0.4% per annum on average since 2003, while production was down 1.9% at Rs. 472 million in 2006. In 2007, India imported sports and camping goods valued at Rs. 1,001 million, or 213 thousand tonnes. Since 2003 values were down by 0.3% but volumes were up by an average annual rate of 4%. Around 49% of imports by value (Rs. 495 million) came from developing countries (66% by volume or 141 thousand tonnes). The share of imports by developing countries was up from 41% (Rs. 418 million) in 2003 in value, and up from 60% or 109 thousand tonnes in volume. India has an above average share of developing country imports compared with other EU countries for this sector. It was also an important re-exporter to other EU countries, particularly Austria. This survey provides exporters of sports and camping goods with sectorspecific market information related to gaining access to India. By focusing on a specific country, this survey provides additional information, complementary to the more general information and data provided in the CBI market survey The sports and camping goods market in the EU, which covers the EU market in general. That survey also contains an overview and explanation of the selected products dealt with, some general remarks on the statistics used, as well as information on other available documents for this sector. It can be downloaded from http://www.cbi.eu/marketinfo 1 Market description: consumption and production

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Consumption Market size The Indian market for sports and camping goods was worth Rs. 2.9 billion in 2007. This was the second largest market in the EU, after France and ahead of the UK. This market value represented 18.9% of the total EU market, a share which has fallen from 21% in 2003. Hence despite its large size, this market has diminished in importance within the EU. Average ann. % change Population (million) Consumption per capita Rs. Per capita consumption of Rs. 35.57 was above the EU average of Rs. 31.27. This was lower than the figure for Austria, but close to the per capita consumption figures of Ireland, the Netherlands and Spain. The average annual 0.4% decrease in value over the period makes India the only country to register a decrease. Growth in 2006 was short-lived, as 2007 experienced a 5.7% decline, according to SGI. This may be slightly overstated, as sports apparel and footwear may have accounted for a larger proportion of the decline. It also may be partly explained by an increase in the rate of VAT from 16% to 19%. Despite the decline in 2007 and uncertainties over the economy, the Indian sports and camping goods market is expected to grow slowly over the next few years, fuelled largely by the increasing numbers of older consumers taking up a more active lifestyle.

Market segmentation Segmentation by product In the sports and camping goods market, the main basis upon which the market is segmented is by type of sport or activity. There are some

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generalisations that apply across different sports, but each sport or activity has its own set of users. Within each sport it is also quite common to apply some form of demographic segmentation, either by age or gender. Indian consumption of sports and camping goods, as shown in Figure 1.1, consisted of team sports 27% (Rs. 780 million), of which football dominated; outdoor 22% (Rs. 650 million), of which 42% was camping goods, horse riding 30% and fishing equipment the remainder; individual sports 20% (Rs. 600 million); fitness equipment 14% (Rs. 400 million); snow sports 13% (Rs. 372 million); and water sports 4% (Rs. 125 million). Team sports continue to be the largest market segment in India, despite the rapid growth of the outdoor segment. Football is very popular and the national team were successful in reaching the final of the recent Euro 2008 tournament. However, other team sports are also popular, including handball, floorball and volleyball.

The outdoor market has experienced the greatest gains in share in recent years. Once the exclusive domain of extreme athletes and adventurers, it now attracts a wide audience. Climbing, Nordic walking and hiking now have a broad appeal to the general population. The growth in demand is due to a greater interest in nature and the environment by the Indian population. It has also become fashionable to use outdoor equipment in daily life. Other outdoor activities gaining in popularity include rafting, canoeing and trekking. Two million Indians already practice Nordic walking, 70% of which are female, while a further ten million wish to try it. Golf is another sport enjoying a boom. There are now over 550,000 registered golfers, compared with less than 400,000 in 2002. Over the same period, there has been a 10% increase in the number of golf courses. India has the largest proportion of female golfers in Europe.

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Sports participation in India is close to or just above the EU average. The ten most popular sports in India in terms of participation are football (6.3 million), gymnastics/keep fit (5.1 million), tennis (1.7 million, but down since 2003), athletics (0.9 million), handball (0.83 million), riding (0.76 million), fishing (0.67 million), table tennis (0.65 million, but down since 2003), skiing (0.65 million, but down since 2003), volleyball (0.49 million, down since 2003), closely followed by golf (0.48 million). More information on sports participation in India can be found in Chapter 1 of the CBI market survey The sports and camping goods market in the EU. Segmentation by buying habits A recent study by market analysts BBE has distinguished three principal groups of consumers in terms of their buying behaviour. This is another important way to segment the market: Buyers of quality account for 36% of the total. These consumers are primarily aged between 20 and 39. In general, they are consumers with above average incomes who look at life optimistically and attach as much importance to brand names as they do to product quality. Bargain hunters represent 35% of the total. These tend to be consumers aged 40 and above on below average incomes, and express anxiety about the future. These consumers have spare time to go to sales and to shop around for the best bargains and happily shop in discount outlets. Intelligent shoppers represent 29% of the total but are expected to account for half of all shoppers in the next five years. They are 20-39 year old consumers who attach great importance to the relationship between price and quality. They generally earn average incomes and are sceptical of the future. Price is not the determining factor in what they buy. Market trends

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The promotion of a healthy lifestyle is a high priority in India, as levels of obesity are increasing. This has resulted in the encouragement of children to play more competitive sports. India has traditionally been successful in international tournaments for a number of sports such as football, golf, tennis and hockey. This success has the effect of encouraging participation, and making Indians very competitive. However, of the 28 million Indians who are members of sports clubs, only one million are involved in competitive sport. The broad lifestyle trends of homing and cocooning are also affecting the sporting goods market. This most obvious manifestation is the number of Indian households that have their own exercise equipment at home part of a trend towards being able to live your live as much as possible at home in the way you choose. However, the fitness trend is not restricted to in-home use. There are over 6,000 fitness clubs in India, providing a wide range of leisure and fitness activities. Many consumers use these clubs for social reasons as well as to remain healthy.

The trend towards outdoor activities will also continue. As well as being regarded as healthy and environmentally friendly, many outdoor activities such as walking and hiking require little equipment. Hence they do not involve much expense. Nevertheless, there are a higher proportion of more affluent consumers that are involved in outdoor activities.

India has the highest proportion of over 50 year olds in the EU, and this proportion is growing more rapidly here than elsewhere. In fact the Indian population is forecast to decrease in future, resulting in a greater significance being attached to the lifestyles and spending habits of older consumers. Health and fitness, as well as travel, are high on the list of priorities for these consumers.

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The use of the Internet as a shopping tool in this sector will grow. Consumers ability to shop around will result in price-transparency for branded products, forcing retailers to become even more price-competitive. This will result in the growth of specialist niche retailers, looking for ways to attract customers by means other than price. Production Total production Production of sports and camping goods in India has been decreasing in recent years, although there was an increase in value in 2006 over 2005. India was the fourth largest producer in the EU, close to the value produced by the UK, but well behind the production value of France and Italy, the largest EU producers of sports and camping goods. India accounted for 13.3% of EU sports and camping goods production in 2006.

The value of sports and camping goods production in India in 2006 was Rs. 472 million. As Table 1.2 indicates, this was down from Rs. 500 million in 2003, and represented an average annual decrease of 1.9%. These figures may be somewhat understated as they do not include figures for confidential trade, nevertheless production is expected to reduce in future years as more of the leading manufacturers contract production overseas. Production fell most rapidly in the 2004 period, which was at the height of the recession in India. According to Eurostat, 31% (Rs. 148 million) of Indias declared production was for equipment for team sports; 30% (Rs. 144 million) for fitness equipment; 17% (Rs. 83 million) camping goods; 13% (Rs. 61 million) saddlery items; 3% (Rs. 15 million) balls; 2% (Rs. 9 million) snow sports, 2% (Rs. 8 million) table tennis, 1% (Rs. 4 million) fishing equipment, and 0.4% (Rs. 1.5 million) water sports. Over the review period, the major changes have seen the share of snow sports production fall significantly, while production of camping goods has increased significantly. There have also been reductions in

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the production of balls, fitness, table tennis \equipment, water sports and fishing equipment. Production of saddlery items has also increased.

317 companies, employing 4,154 people were engaged in the production of sports and camping goods products in India in 2005. This represented a significant reduction in employment since 2003, although the number of companies has increased. Sports and camping goods producers in India tend to be specialist in particular sports, rather than producing for a wide range of sports. For example, they are the worlds leading producers of saddlery equipment, as this is such an important sport in India. Product safety is a particulary important issue in India, especially in the production of fitness equipment. TUV Rheinland is an important company that is involved in testing (http://tuv.com).

Trends in production The Indian sporting goods industry is well-respected throughout the world, and many leading brands such as Adidas originated in India, despite the fact that much production has been transferred to lower cost countries. The reputation for quality and reliability that has been established is being retained by means of attention to technological developments in materials and functionality of products.

The key production trends are a move to smaller, more specialist companies with lower overheads to enable resources to be concentrated into specific areas of research and development, and more outsourcing while marketing and design is retained within the parent company.

Opportunities and threats India is a large market and the population is predisposed to sport and outdoor activities. The size of the market means that opportunities can always be found

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by exporters, despite the fact that the economic climate is quite uncertain, both here and around the EU.

Opportunities can also be found in the form of outsourcing partnerships with Indian producers. The contraction of the Indian sporting goods industry has led to remaining producers looking for ways to cut costs by transferring production elsewhere.

Young Indian consumers are interested in newer sports such as inline skating, fun sports and skateboarding, beach and outdoor sports. These sports provide new product opportunities for exporters from developing countries. Golf is another booming sport that will offer good opportunities to DC exporters, particularly for high performance golf clubs and electro trolleys. - There are difficulties for developing country exporters who are trying to enter the Indian market at the top or middle segments of the market. Although exporters may be able to supply products to the quality specifications required, they may not have the after sales service which is so important in the Indian market, not to mention the safety requirements, which are more stringent in India than most other EU markets. The same development or trend can be an opportunity for one exporter and a threat for another. Exporters should therefore analyse if the developments and trends discussed in this chapter provide opportunities or threats. The outcome of this analysis depends on each exporters specific circumstances. See also Chapter 7 of the CBI market survey The sports and camping goods market in the EU for more information on opportunities and threats.

2 Trade channels for market entry

Trade channels

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Many opportunities exist for exporters from developing countries to access the large Indian market. Importers and wholesalers tend to generalise in whom they supply, although there are some sports specialists. This is the best channel to reach non-affiliated independent sports specialists, despite the fact that their numbers have been falling in recent years. Many wholesalers have now become importers in their own right. It is also an important channel to reach smaller mail order companies and other non-specialists.

Contract manufacturing or outsourcing also offers opportunities, depending on the product groups in which you are active. In this channel, you will not have any contact with the retail or wholesale channel, but good possibilities may still exist, particularly if there are strong historical connections with your country. You can find contacts at the Association of Sporting Goods Industries (see Chapter 6 for contact details).

Agents are important, either operating on a regional basis, or on an exclusive basis, but they tend to mainly deal with larger brand names. The Association of Commercial Agents can be contacted at http://www.cdh.de.

Buying groups are stronger here than in any other EU country. Intersport (http://www.intersport.de) with 1,500 outlets and Sport 2000

(http://www.sport2000.de) with 966 outlets dominate the market. Information on how to approach buying groups can usually be found on their websites. They need careful preparation and thought before contacting them in order to receive an optimum response.

Retail trade The two key distribution trends in sporting goods retailing both impact directly on how a developing country exporter should approach this market.

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 Firstly, despite the strength of buying groups, the growing importance of chain specialists. This is diminishing the significance of specialist independent retailers. The number of traditional independents now surviving without the support of a buying group is small. The second key trend is the increasing range of non-specialist outlets that now sell sporting goods. This exerts greater pressure on specialist retailers, who have to improve their performance to remain competitive. The growth of Internet sales is a further example of this trend.

According to Mintel, over 8,000 outlets sell sporting goods in India. The current Indian distribution breakdown is featured in Table 2.1, also highlighting the difference in distribution between the outdoor sector and the sporting goods market in general. Apart from retailers involved with buying groups, the leading sports specialist retailers include Sport Scheck with 16 outlets (http://sport-scheck.de), Bittl Sports (http://www.bittl.de), Globetrotter that operates 6 outdoor shops (http://www.globetrotter.de) and Sport Mller (http://www.sport-mueller.de) with 4 outlets.

In the non-specialist sector, Karstadt operates a number of department stores selling sporting goods, as well as a number of standalone sports outlets (http://www.karstadt.de). The other leading department store chain is Galeria Kaufhof (http://www.galeria-kaufhof.de). The leading hypermarket is Metro (http://www.metro.de), which tends to sell lower priced goods.

Mail order and the Internet are growing sales channels. Most retailers have their own online sales facility, but there are some organisations that only sell online. Leading mail order companies selling sporting goods are Otto

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(http://www.otto.de), Neckermann (http://www.neckermann.de) and Quelle (http://www.quelle.de).

Price structure Generally speaking, margins on sporting goods have been falling in India in recent years, as a result of intense competition in the supply chain, and fierce competition between retailers who have been fighting for market share during a long economic recession. In each trade channel different margins and prices apply, with a total mark-up (including VAT) of 3 up to 4 of the Cost Including Freight (CIF) price. The margin figures quoted in Table 2.2 are calculated as a percentage of the price purchased from whom they buy in the chain, not as a percentage of the CIF price.

VAT of 19% is added to retail prices.

These margins will vary depending on which market segment is being approached. The higher the market segment, the higher the margins that can be commanded. Buying groups ask for large-volume discounts, which are then passed on to their members.

In this regard, you could also contact Business Support Organisations in India or the commercial department of your own embassy to see if they have any useful or reliable contacts. They may even have some knowledge of contacts you may have made independently. The Association of Indian Chambers of Industry and Commerce (http://www.diht.de) could be a good source of general advice. In addition, the main Business Institute for doing business with India can be reached at http://www.ehi.org.

3 Trade: imports and exports

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Imports Total imports In 2007, India imported sports and camping goods valued at Rs. 1,001 million, or 213 thousand tonnes. This accounted for 13% of all EU imports by value, or 14% by volume. This represented an average annual decrease in value of 0.3% since 2003 from Rs. 1,015 million (4% increase in volume from 183 thousand tonnes). India was the third largest importer of sports and camping goods by value (after the UK and France), but second largest by volume after the UK. In value terms, their imports were similar to both the UK and France, and in volume terms they were close to France.

This decrease in imports compared with a 4.8% growth in exports (5.3% by volume), which were almost 25% lower than imports. However, import volumes were well over double export volumes. Production values were falling slowly, and the consumer market has fallen over the period, although it is now increasing again. Like many EU countries, growth was coming through additional volume rather than value. Re-exports were not as important in this market as in others. New consumer market growth seemed to be captured by imports.

Around 49% of Indian imports by value (Rs. 495 million) came from developing countries and 66% (141 thousand tonnes) by volume. China was the largest supplier (40% of total value imports and 61% of total volume imports), with supplies valued at Rs. 399 million or 130 thousand tonnes. The next largest supplier was the Netherlands (10% of total value imports and 11% of total volume imports), with supplies valued at Rs. 104 million or 24 thousand tonnes, up from Rs. 101 million or 18 thousand tonnes. The next two largest suppliers to India were Italy and Austria. Italy had supplies valued at Rs. 67 million, or 6 thousand tonnes (7% of value and 3% of volume), down

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from Rs. 73 million and 8 thousand tonnes. Austria had supplies valued at Rs. 52 million, or 5 thousand tonnes (5% of value and 2% of volume), down from Rs. 81 million and 6 thousand tonnes.

The share of supplies by developing countries was up from 41% in value (Rs. 418 million) in 2003, and up from 60% in volume (109 thousand tonnes). Supplies from China increased by an annual average of 5% from Rs. 323 million (8% by volume from 97 thousand tonnes) over the period, while Pakistans supplies decreased by an annual average of 4% from Rs. 30 to Rs. 25 million, and volumes also decreased by 5% to just over 3 thousand tonnes. Supplies from India and Thailand increased, while supplies from Vietnam and Malaysia decreased.

Imports by product group The five selected product groups are shown in this table in detail. Import values of other product groups are mentioned in the text for completeness.

This was the largest of the selected product groups. Valued at Rs. 211 million in 2007, this represented 21% of all sports and camping goods imports to India (39% by volume or 84 thousand tonnes). This compared with a share of 18% in 2003 or Rs. 184 million (40% by volume or 43 thousand tonnes). Hence this product group was increasing in significance in its value contribution to imports. Intra-EU trade represented approximately one third of the value of supplies (20% by volume or 17 thousand tonnes), up proportionally in value since 2003, but down marginally in volume from 21% or 15 thousand tonnes. The Italian, Dutch, Belgian, Slovak and Hungarian shares of supplies all increased since 2003, while Austrian and Polish shares decreased.

Developing country suppliers represented over half of all imports by value (73% by volume or 62 thousand tonnes), up from 44% in 2003, (63% by

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volume or 46 thousand tonnes). China (Rs. 105 million or 60 thousand tonnes) dominated the developing country supply of equipment for fitness. Chinas share was significantly up from 2003. Of the other developing country suppliers, supplies from Malaysia, Pakistan and Thailand decreased, while supplies from Philippines increased.

In terms of product groups, exercise apparatus with adjustable resistance mechanisms represented 57% of the product group or Rs. 120 million (41% by volume or 35 thousand tonnes), while articles and equipment for general physical exercise made up the remainder. This was marginally up from 56% or Rs. 103 million (down from 50% by volume or 56 thousand tonnes) in 2003.

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Opportunities and threats + India is an interesting market for exporters from developing countries. Sports participation is high, combined with the fact that local production was in decline in recent years. India is a big market, and imports are an increasingly important part of the market.

+ The fact that the value share of imports from developing countries is up over the period while the volume share is up even more indicates downward pressure on prices. Exporters should take care not to trade at a loss or with unsustainably low margins over a prolonged period. This may be justifiable for a limited period to gain market entry, but it is neither advisable nor feasible to trade in this way in the long run.

+ There are wide differences in the performance of the various different product groups. All the groups selected are enjoying good growth rates, but at present the best opportunities for developing country exporters appear to be presenting themselves in the camping goods, team sports, fitness and saddlery sectors.

It is also important to note that an opportunity for one developing country can also be a threat to another. Many EU countries switch country sources purely for competitive advantage, rather than moving supplier because of changes in demand for other reasons. Exporters should read carefully the trends and developments outlines on other parts of this survey before establishing whether India offers a genuine export opportunity.

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See also Chapter 7 of the CBI market survey The sports and camping goods market in the EU for a more general analysis.

Import prices to India have been decreasing over the period, as indicated by Table 4.2. DC import prices are above the EU average, but intra-EU import prices are below the EU average. DC import prices are just over half the value of intra-EU import prices. These trends should be interpreted with care, as changes in imports do not reflect the demand in India. 5 Market access requirements As a manufacturer in a developing country preparing to access India, you should be aware of the market access requirements of your trading partners and the Indian government. Requirements are demanded through legislation and through labels, codes and management systems. These requirements are based on environmental, consumer health and safety and social concerns. You need to comply with EU legislation and have to be aware of the additional non-legislative requirements that your trading partners in the EU might request. For information on legislative and non-legislative requirements, go to Search CBI database at http://www.cbi.eu/marketinfo, select sports and camping goods and India in the category search, click on the search button and click on market access requirements.

Additional information on packaging can be found at the website of ITC on export packaging: http://www.intracen.org/ep/packit.htm

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Information on tariffs and quota can be found at http://exporthelp.europa.eu 6 Doing business Information General information on doing business like approaching potential business partners, building up a relationship, drawing up an offer, handling the contract (methods of payment, and terms of delivery) can be found in CBIs export manuals Export Planner and Your image builder. Furthermore cultural awareness is a critical skill in securing success as an exporter. Information on cultural differences in the EU can be found in Chapter 3 of CBIs export manual Exporting to the EU. These manuals can be downloaded from http://www.cbi.eu/marketinfo - go to search publications. Developing a relationship The most important ways to develop a business relationship are to either exhibit at one of the main sporting goods fairs, or to make a direct approach to wholesalers or major retailers. In India, many business people still prefer a formal style of communication, both in the way a presentation is put together, and in the way contact is made. A very aggressive price driven approach will not be effective, although price is very important in the Indian market. Trade Fairs There are more sporting goods trade fairs in India than any other EU country. The main trade fair organising body for the sporting goods industry in India is called ISPO. They operate a winter fair in February (combined with sports sourcing), a golf fair in October and a running fair in July. Each one takes place in Munich (http://www.ispo.com). Additional fairs in India include SPOGA (Sporting, Camping and Garden Products) in September and SPOGA

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Horse in October, both in Cologne (http://koelnmesse.de), FIBO, the fitness products fair in Essen in April (http://www.fibo-messe.de) and the Outdoor Fair at Friedrichshafen in July (http://www.european-outdoor.de). Promotion Advertising in trade magazines can sometimes be an effective means of reaching a small target group. The main trade publications for the sporting goods industry are the monthly Saz Sport (http://www.saz.de) and Sport und Mode (http://www.spomo.de). The specialist magazines for the fitness industry can be reached at http://www.fitnesstribune.com and

http://www.bodylife.com. It is also possible to advertise in the Indian Sporting Goods Directory (http://www.kern-verlag.de or http://www.sport-

adressbuch.de). There is a new sports magazine specifically targeted at the outdoor market (http://www.outdoormarkt.com). A useful site to find links to other sports trade magazines is http://www.fachzeitungen.de. DC exporters are unlikely to have a large budget to engage in some of the above activities, so making intelligent use of limited resources is essential. The key question to ask yourself is whether you are making a general communication to the industry at large to find customers, or whether you are engaging in marketing activity to support a specific customer or prospect. The more targeted you can make your communication activity, the more cost efficient and effective it is likely to be. More details on promotional techniques can be found in Chapter 4 of CBIs Guidelines for exporting sports and camping goods to the EU.
Inspection for sports equipment (http://sichere-sporthalle.de/).

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LEX,

the

association

of

running

and

walking

retailers

(http://www.laufexperten.de). The business platform for making sports contacts in India (http://www.sportscontacts.com). Sportsella provide advice and training to help manufacturers understand how to sell products in an instore environment (http://sportsella.info).

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RESEARCH METHODOLOGY

INTRODUCTION Research in common parlance refers to a search for knowledge. The advanced learners dictionary of current English lays down the meaning of research as a careful investigation of enquiry specially through search for new facts in any branch of knowledge. The systematic approach concerning generalization and the

formulation of a theory is also research. The purpose of research is to discover answers to questions through the application of scientific procedures. RESEARCH DESIGN A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. - JOHN.W.BEST Research may be defined as any organized inquiry designed and carried out to provide information for solving a problem. - EMORY Research is essentially an investigation, a recording and an analysis of evidence for the purpose of gaining knowledge. - ROBERT ROSS DESCRIPTIVE RESEARCH DESIGN

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 Descriptive research design studies are those studies, which are concerned with describing the character of a group. The researcher makes a plan of the study his research work. That will enable the researcher to save and resources such a plan of study or blue print or study is called a research design. DATA COLLECTION The study was based on questionnaire method. There are two types of data collection: Primary data The primary data are those, which are collected a fresh and for the first time happen to be original in character. It has been collected through a Questionnaire and personal interview with Existing Retailers in Meerut and Surrounding Areas Secondary data Secondary data are those which have already been collected by someone else and which have already been passed through the stratified process. It has collected through the books, journals & Internet. Primary data Secondary data

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RESEARCH INSTRUMENT Questionnaire containing both closed and open ended questions. SAMPLE DESIGN: Population It covers the 100 Retailers in Meerut and Surrounding Ares

SAMPLE UNIT Sample unit is 100 retailers in SAMPLE PROCEDURES In this study convenient sampling method was adopted. First the each organization was divided into different departments like Operations, Customer Services, Human Resources, Internet Marketing and under writing departments. From this

department, the respondents were selected on the basis of convenience.

CONTACT METHOD Respondents were contacted personally.

INTERVEIW SCHEDULE The interview schedule has been used to collect the data. Information can be gathered even when the respondents happen to be literate or illiterate.

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TABULATION It is the arrangement of classified data in an orderly manner. This involves creating table for recording the filled in interview schedule. These tables are of immense help to analysis by using the statistics tools help to analysis by using the statistical tools.

SCALING TECHNIQUES Questionnaire was framed on attitude scale having 5-point scales and two point scale. PERIOD OF STUDY The study was conducted for period of 60 days.

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2.0 Description of an imaginary sports manufacturing company 2.1 Product Sports manufacturing companies have numerous ranges of products which they can produce. Some of these include tennis rackets, rugby balls, soccer balls, cricket equipment, bowling balls and many others. However, for purposes of this report, there will be more emphasis on the manufacture of bowling balls. Bowling balls come in different varieties. They are usually differentiated by the sort of materials that are used to make them. Some may be made out of polyester while others may be made of other chemical elements such as Urethane. These varieties could be use as product segments by the imaginary company. The products must also be superior to the rest; quality assurance. Bowling ball manufacture requires consistent and creative use of technology in the production process. There are always new methods of production that are entering the market on a daily basis. Consequently, there is a need to ensure that one's company is well informed about these production processes and that they can implement them a soon a possible. Superior bowling balls are normally maintained by creative engineers. Therefore the imaginary company is characterized by a solid and reliable research and development team. The imaginary company also has to make sure that it lays produce products that are consistent in nature. This means that they should have quality assurance measures throughout their production processes. Such companies need to communicate to their employees the kind of standards that these

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employees should produce at each and every stage. For example, they need to ascertain that the pressure at each point is up to speed. They also need to examine the elasticity of each ball as they continue with production. 2.2 Price A company dealing with the manufacture of bowling balls needs to assess the nature of their prevailing market in order to come up with a competitive price. If the sports company is relatively new, then it could use introductory pricing strategies where the price of the product is lowered at the beginning of production but as the company establishes itself in the market, it can decide to raise their prices. Products are usually sold at higher prices when there are some exceptional features added to the balls. For example, when the ports manufacturer has added some images that reflect current tends in the music world or in the celebrity world, then chances are they will fetch higher prices. Additionally, the imaginary company can decide to customize its bowling balls. For example, they could engrave the name of a certain sports bar or company that offers bowling services. This will go along way in ensuring that product prices are satisfactory to the client. Such balls could be a little bit more expensive than the un-customized ones. 2.3 Promotion Sports manufacturing companies need to embrace technology in promotion. This is because most persons who enjoy bowling usually come from the younger generation and most of them are well versed with the internet. The

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bowling company could create a company website that lets interested persons know about the company. It could make its company website attractive by displaying colorful displays of the company's employees, products and perhaps models posing with the products. For customers who my not have the time to look for that particular company. The manufacturer could display some of its products in common websites like Yahoo! These pop up advertisements usually generate interests among viewers and some of them may be promoted to purchase the item. Promotions also need to be done through direct sales. This is because most groups that need bowling balls are usually companies. Consequently, the bowling company could send their sales team to specific companies to market their products. Such sales teams should have the ability to answer any questions involving the bowling balls. They should also follow up on their clients in order to establish a long term partnership with them. The world of sports manufacture has been overtaken by relationship marketing and any company worth its slat should have the wisdom to follow suit. Additionally, the sales team should also offer certain after sale services to their clients. This means that they should have the ability to control their shipping services because these greatly affect the level of customer satisfaction. The sales team should encompass all the necessary media i.e. PowerPoint presentations, emails and even emails in order to transmit some of this crucial information between their company and their clients. 2.4 Place

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In order for a company to succeed in the manufacture of such a product, they need to ensure that they are located in place that is convenient to their supplier. This is because supplier-producer relationships are instrumental in the process of efficient production. [6] Additionally, the sport manufacturing company should eliminate as many intermediaries a possible. It could adopt direct partnerships and dealings with clients. This is because the company can have access to the clients directly. Consequently, customers can air out their problems without fear of distortions or delays in talking action. Dealing directly with the client also assists in minimizing cost because distributors normally take up huge chunks of profits. They charge extra to clients so that they can make some profits and this severely undermines the future sales for the product. It should also be noted that companies also get the advantage of conducting market research through a variety of methods and this goes a long way in ensuring that the company improves its position in the market. 3.0 Nature of sporting goods market 3.1 Number There are numerous sports goods manufacturers in the world. Most of them are international and examples include The Athletic Sports show, Brooks Sports, Nautica Europe, JJB Sports, Reebok, Adidas, Columbia sports, Old Navy, Jockey International and many others. These companies normally sell their products to different participants in the world. Some of the target markets include Latin America, US, Canada, Europe, Asia Pacific and Japan.

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However in China, the number of sports manufacturers is not as saturated as it is in other countries. Most of them focus on some conventional sporting equipment such as the manufacture of volley balls and footballs. Few of them deal with the manufacture of bowling balls. Examples of companies that produce sorting products in Chin include 3.2 Size The Chinese sports manufacturing company is large one. There are a substantial number that deal with the manufacture of fishing equipment; others deal with tennis equipment manufacture while others mostly focus on balls. The latter segment is the one that is of interest to the company interested in setting up a plant in China. Such companies are usually highly diversified. This means that if a new company enters the Chinese sports market, they need to provide it with a unique feature. For instance they could ensure that they provide specialized services. However, because the Chinese economy has attracted a lot of foreign investment, it is very likely that the new company will meet some international players. Consequently, there is a need to establish links with other markets in the world in order to meet this competition. The number of bowling balls sold in Europe and Latin America from the Chinese market is not that high. Therefore the company should try and access this market. India on the other hand is much less saturated than China when it comes to the manufacture of Bowling balls. The sport industry in India is centered on traditional sports equipment. These include footballs, tennis balls, cricket bats

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and others. The bowling ball manufacturing industry has not grown as much it has in China. 3.3 Competitors Examples of companies that produce sporting equipment in China include Fuyang Guang Tu Sporting Company. This company normally focuses on tennis equipments such tennis balls and rackets, volley balls. The company is an international one because it exports a huge number of its products to international markets. This company deals with a wide range of products including bowling balls. In order to have competitive advantage over this company, the new international company to be set up should specialize in bowling ball manufacture in order to reach their target market. Other competitors in the Chinese market include the Long march Bowling Ball manufacturing company. This company produces bowling balls for the Chinese market mostly. Consequently, any new bowling company in China should ensure that they put in place mechanisms to attract the international audience. This competitor also has minimal experience in the filed of bowling ball manufacture. The Company has been in place since the year 2006. Consequently, the new company to be set up there need not worry about establishing a market position against the backdrop of long term players in the bowling sector. The production capacity of this competitor is also quite low. Consequently, the new company could take up greater market ability if they were able to meet consumer demands adequately.

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In India, most sports manufacturing companies deal with a range of products and very few of them specialize in bowling balls. For example RGV overseas company offers a range of products that centre on balls. Another possible competitor in India is National sports. It also deals with the manufacture of a range of ports accessories and equipments that include balls. There is also Metco Sports that deals with the above mentioned products. As it can be seen from the above list, in order to stand out from all the Indian sports manufacturers, there is a need to offer specially made goods; Products that are not among the ordinary ones on offer. Bowling balls are not a specialty within the country. Consequently, dealing with this type of product alone could be a source of competitive advantage in India. 3.4 Demand Because the Chinese market has grown substantially from what it was in the nineties, citizens of China have an improved standard of living. Most of them, have taken up unconventional sporting activities like bowling. This means that the given company will have a lot of clout in the Chinese market since there are many bars that offer bowling services yet the suppliers are not that many. Similarly, India is also an emerging economy. It has a lot of potential for investment and most of its sports men are taking up global sporting activities. The demand in India for bowling balls may not be as high as it is in China. Most sportsmen in India mostly focus on sports such as cricket and tennis. But because the company to be established is an international one, then chances are that it will target the international market. There is a lot of demand

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for bowling balls throughout the rest of the world. For example, it could target the European market or even the American market. These latter regions have been associated with sports equipment purchases especially in bowling. The international market will be the best source of market for the new company's product because they have the highest demand for that product. 4.0 Country situation In order to invest in the Chinese economy, one must be aware of all the rules and regulations surrounding foreign direct investment. China has had many changes in the nature of foreign investment policies. In the beginning; that is in the late eighties and early nineties, the Chinese government created policies that would favor foreign direct investment. They gave tax benefits to foreign investors, eliminated the upper limit to capital required and they also allowed he formation of a company even when the company was fully owned. These benefits still exist up to today. However, there have been recent restrictions in the near past. The Chinese government realized that there were certain areas of the economy that needed a boost. Therefore foreign investors dealing with those industries were given preferential treatment over and above others. Some of these industries include those ones that would take advantage of huge labor population in some of its provinces and those ones that would promote technology in the country, or those ones in the energy, communication or agricultural sectors. A bowling manufacturing company does not fall in the latter mentioned industries. However, it could access entry into the market through labor

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offerings. If it decides to use the latter strategy to gain access, then it would be appropriate if the bowling manufacturing plant was locate in some of the labor rich provinces of China. It should also avoid a location that is near its competitors and one that allows suppliers to easily transport goods to them. Another word of caution for foreign investors in China is the issue of trade tariffs ion imports. While the Chinese government has gone out of its way to encourage exports, some of its policies may not favor imports. This means that the company may have problems when trying to access its raw materials. India on the other hand is also a very lucrative market for foreign direct investment. The government has created certain incentives for investors. It has instituted certain incentives for companies that provide infrastructural changes. For example if a foreign country will engage in construction of harbors, roads, electricity transmission and others, it stands to get one hundred percent equity participation. Because a bowling manufacturing company does not fall under these categories, it may not get some of these incentives. However, there is a flipside to this argument. Since the government of India is encouraging foreign direct investment in these sectors, then this implies that there are relatively fewer players in the sports manufacturing companies consequently reducing the number of competitors in that sector. The Indian government also encourages foreign direct investors through granting them the ability to choose the minimum capita; this policy has been relaxed. Also the country had put forward some policies in the past to restrict foreign investments. But after the policy reforms conducted in the year 1998, India is

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now more open to foreign investment and the sports manufacturing company would do very well in this country. 5.0 Type of FDI to minimize risk In order to enter the Chinese market effectively, it would be advisable to use the strategic partnership strategy because the Chinese government discourages joint ventures through taxation. The company could decide to make links with local company that deal with complementary products. After doing this, the new company will have the ability to benefit from some of the local experiences that would include market trends, prices and suitable brands that could be adopted by the new company. Strategic partnerships can also incorporate some of the partnerships that occur between the new company and international trading organizations such as International Federation for Alternative Trade. This will go long way in ensuring that the rights of the foreign investor are protected in one way another. However, when entering India, the company could use a joint venture initiative. This will go a long way in helping the new company understand its market. Some of the advantages it will obtain area;

reduces time in recruiting employees does not have to do market research distribution, production and supply can be shared by the two companies

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6.0 Recommendations It would be advisable to set up a sports manufacturing plant; specifically a bowling manufacturing company in China rather than India. This is because China has a huge population. Its policies are investor friendly and there will be a huge demand for the product. India would not be as favorable because local demand is not that high. Some of the incentives that the Chinese government will offer the new investor are no minimum capital requirements and tax benefits when the company offers employment to the labor rich provinces of the country. It would be advisable to use strategic partnership in china in order to gain vast knowledge about how the Chinese market operates. It would also be advisable to locate the market somewhere near the suppliers, away form competitors and near labor.

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SWOT ANALYSIS
This project oil the customer behavior level has thrown a light on the strengths weaknesses, opportunities & the threats NELCO SPORTS is facing in the Indian Sports Goods market. These can be summarized as:

STRENGTHS:
NELCO SPORTS the big small cur from NELCO SPORTS is the most advanced Sports Goods design as well as aesthetically. Some more strong points that were reflected during the survey are given below.

1. The outlook of the ear has a great appeal and almost every body during the survey was found satisfied with brand and the outlook. 2. The safety features of the Sports Goods are also one of the strong reasons for the customers to buy NELCO SPORTS has the best safety features in its range of the Sports Goods . 3. The customers have accepted this Sports Goods as the family Sports Goods and thus Sports Goods can target the builders now. 4. The exteriors of the Sports Goods i.e. size, shape, design and quality are also appealing and most of the customers are fully satisfied with these features of the Sports Goods .

WEAKNESS

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NELCO SPORTS even with the best Sports Goods technically as well as aesthetically is not performing very well in the Indian Sports Goods market the sales & hence the market share of NELCO SPORTS is very low the survey also reflected the weakness of the company. 1. Brand name is the first factor of consideration for and buyer of the specific ceramic. Sports Goods although performing very well on this aspect but some of the customers are not all satisfied as their Sports Goods is not giving it good looking these customers can cause disloyalty to the company & Hills the company need to remain consistent as well as this factor should be communicated very well to the customers. 2. Quality of the Sports Goods especially while the load is more, is also not satisfying the customers. 3. Production is yet another area, which needs a considerable amount of attention from the manufacturers. 4. The replacement and the availability of products also is in area causing a lot of problems for the customers. Those are some of the weaknesses of the company as far the NELCO SPORTS is concerned these field need it complete reservation of the features and a complete repositioning and is creating good brand loyalty. These are sonic of the few points that NELCO SPORTS has in its accounts as far the customers are concerned overall the Sports Goods NELCO SPORTS can

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command a good market but it is now the responsibility of the marketing people to position this Sports Goods . OPPORTUNITIES
The Sports Goods market in India is still in its rowing, stages and there are as lot of opportunities for the companies in this field. NELCO SPORTS the big Sports Goods market in India is still in its growing stages and there are as lot of opportunities for the companies in this field all the players except HIND SPORTS arc now and Competition is intense the opportunities for HIND SPORTS are also there in the market.

THREATS
Every enterprise with its evolution is hound to get certain threats and they need a Sports Goods analysis and action. The chief threat to NELCO SPORTS is the

competition itself. The entry of four major competitors at almost same price has evolved major threats front the customers side the following threats coming in light.

1. The pricing policy of the company is not good the Company some time increases and some dine decreases so that customer make uncertainly which make the customers felt exploited.

2. The communication with the customers about the arability ad the feature is good but workshop attitudes are not good owner.

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3. With the intense competition to provide the best quality at cheapest price must also he the attention of the top management.

4. specific ceramic, it is the responsibility of the marketing people now to communicate it as the small Sports Goods to the potential customers.

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CHAPTER 4 DATA ANALYSIS AND INTERPRETATION

The customer information centre for Meerut and Bulandshahar the study covered 83 customers who bought Sports Goods .

It for the first time over across the globe that any manufacturer with the largest market share has attained the top rank Specific ceramic. NELCO SPORTS boasts of the maximum share and has the maximum number of Sports Goods on Indian roads..

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MARKET SHARE OF SPORTS GOODS INDUSTRY

Durato Maxwel National Vinex Cosco

10 25 35 15 25

Market Share

9% 23%

23%

Durato Maxwel National Vinex

13%

Cosco

25%

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Findings: Hence Market share of National, Cosco and Maxwel is on top with 25 %

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Which company provides a good replacement facility of Sports Goods ?

Maxwel National Vinex Cosco

15 23 31 31

Replacement

31%

15% Maxwel 23% 31% National Vinex Cosco

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Findings : Vinex and Cosco have equal position on replacing goods as hind sports has no replacement facility which they have to give immediately

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Kind of Sports Goods used by customers? Football Basketball Tennis Cricket 30 20 15 35

Sports Goods

30% 35% Football Basket Ball Tennis Cricket

20% 15%

Findings : form the graph is obvious that Cricket is on top as far as sports goods used is concern.

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Which company provides a better quality of Sports Goods ? Durato Maxwel National Vinex Cosco 30 25 35 15 25

Quality

10%

10%

30% Durato

Hi

H. & R. Johnson Maxwel National Vinex

30% 20%

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Hence Durato is on top for better quality of products

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Which company provides a low rate of Sports Goods ? Football Basketball Tennis Cricket 30 20 15 35

Low Rates

20%

45% 10%

Durato H. & R. Johnson National Maxwel Hindsports

10%

15%

Hence Durato provide best products at low rates

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Which company provides a good facility of distribution ?

20%

35%

20%

10% 15%

Durato

Maxwel

Hindsports

National

Vinex

Hence Durato provide goods facility of distribustion to retailers

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Are you satisfied with quality of Sports Goods ?

15% 25%

10%

50%

Strongly satified

Satisfied

Strongly dissatisfied

Dissatisfied

For hind sports 50 % of the consumer are satisfied with the produces used by them

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FOR INTERNATIONAL MARKET

Business done by sports industry in India Year 04-05 05-06 07-08 08-09 09-10 In us$ 1.5m 3.2 5.2 5.8 6.7m

business
8 6 4 2 0 04-05' 05-06' 07-08' business

08-09'

business
09-10'

From above graph it is clear that the increment in sales growth is continuous from 02-03 to 09-10 which shows lot of opportunities in sports equipment manufacturing market.

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Consumption of Sports Goods country wise 2009-2010 Country Germany UK USA France consumption $5m $6m $8m $4m

CONSUMPTION in 2009-2010

Germany UK USA France

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CONSUMPTION in 2009-2010

Germany UK USA France

From above graph and data it is clear that opportune in UK and USA is very high in Europe as compare to other countries.

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FINDINGS
From above study it is clear that Indian sports industry still to improve a lot, government has to support Indian exporters to over come strong competition from china and other countries Following are the finding from my research 1. There are lot of challenges for sports industry at Meerut. 2. Meerut industry is struggling hard from power cut and other infrastructure facilities available. 3. Unavailability of skill labour reducing production. 4. Sports promotion council have very complicated rules to be member of the council so small manufacturer can not get easy entry.

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LIMITATIONS While learning any thing new there are some limitations and this project is no exception. 1. sometime problems were faced while collecting data. 2. as it was the first time experience of learning while working so it takes time to adjust. 3. Time availability was one of the biggest limitations face due to

shortage of time we had to limit the work in its present form. 4. Since I did not have any previous experience so it may have led to discrepancies in the report. 5. As the environment was very new to me so it takes some time to became friendly.

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CONCLUSION
Hence Indian sports industry have lot of opportunities and more problems to face as government infrastructure problem , power problem , labor and raw material availability is key problems Indian sports industry is passing through .The government have to look into the matter and start a special zone for Indian sports industry. As people in European countries are becoming more and more health conscious and challenges and target achievement of national and sports meets it the opportunity for sports goods industry is increasing day by day For labor problem following are effective measures There has been a marginal change (during 1998-2002) in the proportion of only working children in the sports goods industry (it remains around 10 percent). It may be recalled that this conclusion is based on the comparison of survey results of 1998 and the present one. In 1998, the estimated proportion of OW children was approximately 13.5 per cent. In 2002 it has declined by almost four percentage points to 9.7 per cent. Significantly, there has been a sharp decline in the share of Working and School Going children, which has been almost compensated by a rise in the proportion of Only School Going children. This observation largely holds for Jalandhar, (more so for its urban pockets). In Batala, most of the children belong to the WSG category. The problem of full time workers is found to be more of a rural phenomenon in Jalandhar and urban in case of Batala. Gender dimensions of the problem of child labour reveal that while 17 per cent of all girl children in Batala belong to the OSG category, the corresponding figure for Jalandhar is more than double (38.64 per cent).

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There are large differences between the wages received by workers in the stitching centres, registered units and the unregistered units for the same work. The wages of stitchers at the centres range between Rs. 22-28 per ball. Registered stitching units pay around Rs. 14 - 20 per ball of an average quality. However, the workers in the unregistered home-based stitching units only get a wage rate of Rs. 11 per ball.

The sports goods industry is marked with seasonal variation in the wage rates. It is estimated that the average earnings per day for a stitcher in the peak season are: Rs. 88-112 at the stitching centres, Rs. 56-80 at the registered stitching units and Rs. 44 at the unregistered home-based stitching units. During the slack season the stitching rates generally come down to 50-60 per cent of the peak season wage rates in both registered and unregistered units.

Considering the current minimum daily wage of Rs. 82.08 in Punjab for unskilled

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RECOMMENDATION & SUGGESTION

The Indian sporting goods industry, together with FIFA and the World Federation of Sporting Goods Industry (WFSGI) should set up a monitoring and verification system that covers all the labour standards that are part of the contracts between FIFA and its licensed companies. FIFA and WFSGI should ensure that prices are being paid to Indian exporters that enable them to implement the respective standards. This mechanism of ethical production and ethical buying would ensure that the stitchers interests are also taken into account by the buyers.

The pace of Social Protection program should increase and the inspection mechanism should be made more vigorous. For this to come about more input from present stakeholders like UNICEF and SCF-UK and possibly new stakeholders like ILO and local NGOs would be important.

SGFI should try to bring all exporters under its banner, as well as those manufacturers producing for the home market. Monitoring mechanism should be made more participative in nature through equal involvement of communities, workers and other stakeholders.

The Internal Monitoring Report as prepared by SGFI should also include the number of hours a stitcher works in a day. There is a need to further encourage the freedom of association of stitchers and right to collective bargaining. This should be the direct responsibility of the exporters/manufacturers.

Stitching units that are not registered should be strictly brought under the purview of State Labour Department. The State Education Department should strengthen the existing primary schools infrastructure, while at the same time there should be more

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convergence with the NLCP schools in order to mainstream the students in NLCP schools to regular primary schools. Adult Literacy Program should be more strengthened so as to make adults more aware about labour standards. Government should facilitate easy access to loans for stitchers, for the generation of assets and productive capital for enabling diversification of livelihoods among football stitching households.

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QUESTIONNAIRE

Personal Information

Name

Address

Q.-1: Do you know about Nelco Sports Goods ?

1. Yes

2. No

Q2.What kind of Sports Goods you are currently using?

a. Indoor Sports Goods

[ ]

b. Out Door Sports Goods

[ ]

c. Others

[ ]

Q3. Which company Sports Goods you want to get?

a.

National

[ ]

b.

Vats

[ ]

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c.

Maxwel

[ ]

d.

Sigma [ ]

e.

Vinex

[ ]

f.

Cosco [ ]

Q4. Which company provide better replacement facility?

a.

Specific Sports goods

[ ]

b.

Vats

[ ]

b.

Vinex

[ ]

d.

Cosco

[ ]

e.

International

[ ]

f.

Local Brand [ ]

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Q5. Which company provide you better distribution facility?

a.

Specific Sports goods

[ ]

b.

Vats

[ ]

b.

Vinex

[ ]

d.

Cosco [ ]

e.

Internatand

[ ]

f.

Local Brand [ ]

Q6. Which company provides you Sports Goods at low rate?

a.

Specific Sports goods

[ ]

b.

Vats

[ ]

b.

Vinex

[ ]

d.

Cosco [ ]

e.

Internatand

[ ]

f.

Local Brand [ ]

Q7. How much you satisfied with the services of specific Sports Goods industry?

a. Highly Satisfied

[ ]

b. Some what satisfied c. Cant say

[ ]

[ ]

d. Some what dissatisfied

[ ]

e. High Dissatisfied

[ ]

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Q8. Do you recommending your relatives or others to go for purchasing your Sports Goods ?

a. Yes

[ ]

b. No

[ ]

QUESTION FOR FOOTBALL PRODUCTION

1. WHAT SIZE OF FOOTBALL 2. QUANTITY OF FOOT BALL 3. COMPANY OF FOOTBALL 4. QUALITY OF FOOTBALL 5. WHICH COMPANIES MAKE FOOTBALL

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BIBLIOGRAPHY

BOOKS

WRITER

Marketing Research Marketing Management Marketing Management Marketing Management Research Methodology

G C Beri Rajan Sexana R S Sexana Philip Kotler Bhandrai

WEB SITES:

www.nelcosports.in

www.indianSportsGoods .com

www.google.co.in

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