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SEGMENTATION TARGETING &POSITIONING CERTIFICATE T h i s i s t o c e r t i f y t h a t T E AM A s t u d e n t s o f M a h a r s h i D a ya n a n d Un i v e r s i t y, R o h t a k ,h a s p r e p a r e d a c a d e mi c r e p o r t entitled CRITICAL ANALYSIS OF MARKET SEGMENTATION,TARGETTING & P O S I T I O N I N G O F HEALTH DRINKS IN INDIA . Under my guidance. He has fulfilled all requirement leading to award of the degreeof MBA(industry integrated) this report is the record of bonafide researchu n d e r t a k e n b y h i m a n d n o p a r t o f i t h a s b e e n s u b mi t t e d t o a n y o t h e r University or education institution for award of any other degree. I wish her all success in life. Faculty Guide

MARKET SHARE OF HEALTH DRINKS SUBMITTED TO PUNE UNIVERSITY BY CHIRAG G PATEL AS PART FULFILLMENT OF B.B.A. (3RD YEAR) APRIL, 2010 SINHGAD COLLEGE OF COMMERCE, PUNE - 411048

PROF.AJAY PATOLE 1

SEGMENTATION TARGETING &POSITIONING DECLARATION We TEAM A hereby declare that, with exception of t h e suggestion and guidance from guide, Prof,Ajay Patol this p r o j e c t w o r k t i t l e d CRITICAL ANALYSIS OF M A R K E T SEGMENTATION,TARGETTING & POSITIONING OF HEALTH DRINKS IN INDIA This my own work.T h i s d i s s e r t a t i o n a s o n e , w h i c h i s s u b s t a n t i a l l y t h e same as this has not been by me for any other examinationof this university or any other University. Place :Nagpur Date :- __________ MR.RAHUL HEDAOOMR.PAVAN.L.HOLEMS VARSHAWAHANE MS MONALI DAHARWAL 2

SEGMENTATION TARGETING &POSITIONING ACKNOWLEGEMENTCompleting a task is never a one-man effort. It is oftenthe result of valuable contribution of individuals in direct and indirect manner that helps in achieving an objective.I t i s t h e i n d e e d a great pleasure and moment of immense satisfaction for me to express my profoundgratitude towards my guide Prof. AJAY PATOLE of GURUGRAM BUSINESS SCHOOL, PARDI NAKA, NAGPUR , I take pride to thank him for his able guidance and time tot i m e attention that was bestowed on me right for t h e inception to the successful completion of the projectAlso, my heartful thanks to all respondents and friendw h o d i r e c t l y a n d i n d i r e c t l y h e l p e d m e c o m p l e t i n g t h i s project report.I am also

thankful to all such people, the name of whomh a v e n ' t a p p e a r e d h e a r b u t w i t h o u t t h e i r h e l p t h i s p r o je c t wouldn't have been completed MR PAVAN HOLEMR.RAHUL HEDAOOMS VARSHA WAHANE MS. MONALI DAHARWAL 3

Health Drink Project Add To Collection 1.9K Reads 22 Readcasts 0 Embed Views Published by rahulhedaoo

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