APPENDIX F:

UNIVERSITY OF KWAZULU NATAL, SCHOOL OF BUSINESS

Purchasing Behaviour in the Competitive Detergent Industry: A PMB Case Study of the Viability of Starting a New Business Venture
This questionnaire requires ten minutes of your time. You may remain anonymous. No dissemination of your answers will be provided to any other party. All information submitted by you will be treated as confidential and only used for research purposes. You may withdraw from answering this questionnaire at any time. Please tick the appropriate answers.

SECTION A: (to be completed by household and business users)

1. Tick the appropriate
MALE FEMALE

2.

What is your current gross monthly income?

R1 - R400 R401 - R800 R801 -1600 R1601 - R3200 R3201 - R6400 R6401 - R12800 R12801 - R25600 R25601 and above

3.

Area of residence?
MOUNTAIN RISE PIETERMARITZBURG CBD SCOnSVILLElHAYFIELDS SOBANTU NORTHDALE OTHER. PLEASE SPECIFY?

I
I QUIX
WINDOLENE

4.

What liquid detergents doyou currently purchase? Please tick all the appropriate.

I SUNLIGHT I I BIOCLASSIC I I AJAX

HANDY ANDY CLEAN GREEN

OTHER. PLEASE SPECIFY?

5.

Who does the detergent purchasing foryour household?

YOURSELF SPOUSE CHILDREN OTHER. PLEASE SPECIFY?

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6.

What characteristics influences your purchasing ofdetergents? Please rate your choice using the numbers 1,
2,3 ,4 ,5 .

1- most important 2 - important 3 - minor importance

PRICE QUALITY PACKAGING BRAND NAMES ITEMS ON PROMOTION, INCLUDING DISCOUNTS

4 - notimportant

5 - does notmatter

7.

What is the monthly expenditure of your household on detergents? R1 - R25 R26- R50 R51 - R75 R76 - R100 R101 - R125 R126 - R150 R151 - R175 R176 - R200 R201 - R225 R225 and above

8.

How many members reside in your household?

1 -4 5 -8 9 -12

12 and above 9. What is the total quantity of liquid detergents purchased in your household? Oml- 500ml 501ml- 1000ml 1001 ml - 1500ml 1501 ml - 2000ml 2001 ml - 2500ml 2501 ml and above 10. Does a television medium influence you in detennining your choice ofdetergents to bepurchased?
ALWAYS VERY OFTEN SOMETIMES NEVER

11 . Does a print medium (e.g. newspaper, pamphlets, brochures, etc) influence you in detennining your choice of detergents to bepurchased?
ALWAYS VERY OFTEN SOMETIMES NEVER

12. What other mediadoyou feel is important in notifying you ofdetergent prices, specials, sales, etc?

13. Do you purchase a branded or non-branded (no-name) detergent?

BRANDED NON-BRANDED BOTH

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14 Ifyou are mostly using branded detergents, under what circumstance would you consider shifting to a non. branded detergent?
PRICE QUALITY PROMOTIONIDISCOUNTS UNSATISFIED WITH THE CURRENT BRAND OF DETERGENT

15. If a venture, specializing inthe manufacture ofdetergents, similar tothe one you are currently using is set up, would you support it?
ALWAYS VERY OFTEN SOMETIMES NEVER

SECTION B: (to be completed by business/industrial users only)

16. Number ofemployees currently employed?
1 - 10 11 - 20 21 - 30 31 - 40 41 and above

17 What isthe firm'sgross turnover per month? .

R1 - R50 000 R51 000 - R100 000 R101 000 - R150 000 R151 000 - R200 000 R201 000 - R250 000 R251 000 - R300 000 R301 000 and above

18 What is your firm engaged in? .

SERVICES MANUFACTURING RETAIL WHOLESALE CATERING HOLlDAY/ACCOMODATION OTHER. PLEASE SPECIFY?

19. Who does the detergent purchasing in your firm?

YOURSELF PURCHASING OFFICER/BUYER OTHER. PLEASE SPECIFY?

I I

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20. What is the monthly expenditure of your firm on detergents? R1 - R300 R301 - R600 R601 - R900 R901 - R1200 R1201 - R1500 R1501 and above 21 . What is the total quantityof detergents purchased byyour firm per month? 1 litre - 25 litres 26 litres - 50 litres 51 litres - 75 litres 76 litres- 100litres 101 litres - 125 litres 126litres- 150 litres 151 litres- 175litres 176 litres - 200 litres 201 litres- 225 litres 225 litresand above

22. What attributes influences your firm to purchase detergents? Please rate your choice using the numbers 1, 2,

3,4 ,5.
1- most important 2 - important 3 - minor importance 4- not important 5 - does not matter

PRICE QUALITY BULK DISCOUNTS TIMEOUS DELIVERY UNSATISFIED WITH CURRENT SUPPLIER OTHER. PLEASE SPECIFY?

23. Does location influence the choice of your supplier from where your firm purchases itsdetergents?
ALWAYS VERY OFTEN SOMETIMES NEVER

24. Do e-commerce facilities (e.g. websites, e-mail, cell phone technology, etc) influence your decision in determining what detergents should bepurchased foryour firm?
ALWAYS VERY OFTEN SOMETIMES NEVER

25. If a venture, specializing in the manufacture of detergents, is able to provide you with specialized technical know-how, latest innovative detergents, timeous deliveries and above-average service levels, would your firm support it?
ALWAYS VERY OFTEN SOMETIMES NEVER

THANK YOU FOR YOUR CO-OPERATION

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