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Collectiism: Cultural Concerns

riots, murder, delinquency, theft and fraud, drug and In addition to the above considerations, there are
alcohol abuse, suicide, brawling, wife beating, child issues of individual differences. For those who are
battering, and mental illness. The competition found intelligent, educated, easily changed, adaptable, an
in individualist cultures often results in some segments individualistic society can offer a great deal. Creativity
of the society remaining economically behind and requires freedom to pursue different courses of action,
becoming especially susceptible to social pathologies. and in a society where one is supposed to consult
By contrast, collectivism is associated with social others, and act according to well-established customs,
controls, including extreme punishment for crimes, creativity is not likely to flourish. On the other hand,
prompt punishment, and active gossip. Social control for those who value especially family life, harmony,
is also achieved through emotional closeness, social security, and a life of little stress, a collectivist society
support, appeals to memorable myths, and a plausible may be optimal.
ideology that supports the ingroup’s norms. People
feel embedded in the social system, so they are less See also: Action, Collective; Collective Behavior,
likely to try to change it, to commit crimes or suicide, Sociology of; Collective Memory, Psychology of;
to steal from the ingroup, or use drugs that isolate Individualism versus Collectivism: Philosophical
them from it. One of the best predictors of drug abuse Aspects
is the combination of high pressure for achievement
with low social support, a combination often found in
individualist cultures. Bibliography
On the negative side, collectivism is often found in
societies where groups assume that the individual is Diener E, Diener M, Diener C 1995 Factors predicting the
relatively unimportant and must do what is best for subjective well-being of nations. Journal of Personality and
the group. This is especially significant when the group Social Psychology 69: 851–64
Hofstede G 1980 Culture’s Consequences. Sage, Beverly Hills,
is the state. People are expected to be ‘patriotic,’ i.e. CA
sacrifice themselves for the good of the state. However, Kagitcibasi C 1997 Individualism and collectivism. In: Berry
very often what is good for the state is in fact only J W, Segall M H, Kagitcibasi C (eds.) Handbook of Cross-
good for those in power, who frequently take ad- cultural Psychology, 2nd edn. Allyn & Bacon, Boston, pp.
vantage of the masses to further their personal goals. 1–50
As we have seen, leaders in all cultures are idiocentric, Markus H, Kitayama S 1991 Culture and self: implications for
and the history of the world offers too many examples cognition, emotion, and motivation. Psychological Reiew 98:
where they order their followers to do what is good for 224–53
the leader rather than what is good for the followers. Naroll R 1983 The Moral Order. Sage, Beverly Hills, CA
Triandis H C 1995 Indiidualism and Collectiism. Westview
Also, collectivism makes it easier to convince the Press, Boulder, CO
ingroup to fight outgroups, and wars are more Triandis H C in press Individualism and collectivism. In:
frequent between collectivist countries than be- Matsumoto D (ed.) Handbook of Cultural Psychology. Oxford
tween individualist cultures. In a world with nuclear University Press, New York
weapons, there may be much to be said in favor of re-
duced collectivism. H. C. Triandis
Note also that while the social pathology associated
with individualism is formidable, it does not affect
most individuals in a society. Pathology by definition
is found among a small minority in any society. Thus,
the majority can enjoy the benefits of affluence without Colonialism, Anthropology of
the negative consequences of individualism.
In short, an evaluation of the desirability of col- The story of the relationship between colonialism and
lectivism or individualism depends on what criteria we anthropology (or more specifically, of the anthro-
wish to maximize. If we wish to emphasize the pology of colonialism) is not the story of a neatly
creativity that individualism allows, which often re- unfolding self-consciousness. It is, rather, the story of
sults in more affluence, the freedom and self-actuali- successive contexts of questions that have shaped the
zation of individuals, democratic processes, and the intellectual space in which the problem of colonialism
independence of individuals from the social pressures for anthropology has been formulated and engaged.
of groups, we may wish to see globalization leading to Anthropological self-consciousness of colonialism,
more individualism. But if we wish to emphasize the that is, of colonialism as a distinctie problem for an-
values of the ingroup, we may resist the weakening of thropological knowledge and anthropological practice,
collectivism associated with affluence. These values begins roughly in the 1970s. In the early years of that
include religious beliefs, the social support that one decade two edited volumes appeared dealing with
can get from the ingroup in moments of crisis, and the anthropology’s relation to the social and political
security, both material and emotional, that the in- world of which it was a part. One came out of the
group can provide. tradition of US cultural anthropology, Reinenting

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Anthropology edited by Hymes (1972); and the other the Colonial Encounter were somewhat differently
out of the tradition of British social anthropology, inflected than those of Hymes’s volume. To be sure,
Anthropology and the Colonial Encounter edited by they shared a concern that since World War II
Asad (1973). Both collections perceived the discipline fundamental changes had occurred in the world
to be in serious crisis; and both were radical in the inhabited by social anthropology. The emergence of
sense that they were explicitly concerned to subject new nations, especially in Africa where much British
that crisis to a fundamental self-scrutiny. social anthropological fieldwork was carried out—
Hymes’s volume urged that the social and political Sudan (1956), Ghana (1957), Nigeria (1960)—made
conditions in which anthropology had emerged as a it increasingly difficult to avoid the pertinence of
professional academic discipline in the US at the turn a more historical approach that brought the larger
of the twentieth century had, by the late 1960s, political and economic system of colonialism into
significantly altered. First, there was the overwhelming view. And in consequence it was increasingly difficult
fact that with political decolonization there was a not to be critical (as indeed Edmund Leach was in
fundamental change in the conditions in which field- a limited way) of the ahistorical functionalism and
work could be conceived and undertaken. At the same empiricism that characterized British anthropological
time, the relation between the US government and the theorizing.
Third World (as the colonized or recently decolonized In the middle 1960s, New Left critics had in fact
part of humanity came to be called from the 1950s) launched an attack on British social anthropology.
had given rise to troubling moral-political questions And part of the project of Asad’s volume was to
about the state of the anthropological enterprise. In respond to these and other radical claims, not simply
particular, US involvement in attempted counter- to affirm or deny them, but to more adequately specify
insurgency in Latin America, and the role of anthro- and formulate them. There was a sense that perhaps,
pologists as cultural experts in the war in Indochina, while undeniable, the relation between colonialism
served to pose the question of the relationship between and social anthropology was more complicated than
‘objectivity’ of ethnographic data and political interest was allowed by the polemical tone of accusation and
in a very acute way (see Stocking 1991). What place disavowal. In her contribution, for example, Wendy
would anthropology have in raising fundamental James argued that the very existence of social anthro-
questions about injustice and inequality in the world it pology in the colonial period constituted a source of
inhabited, and what was its role in trying to transform potential radical criticism of the colonial order, and
that world? Was anthropology to be employed as an she sought to provide a more nuanced account of
instrument of Western domination or as a means of Malinowski’s own active social reformism during the
liberation? Moreover, the publication of Malinowski’s interwar years. Stephan Feuchtwang, in his contri-
field diaries in 1967 and the revelation of his barely bution, discussed the relation between the social and
veiled racism further focussed attention on the ethics institutional conditions of British anthropology and
of the relation between ethnographer and informant. the knowledges it produced. In an allied way, Asad
In this context, the challenge Reinenting Anthro- examined ‘objectifications’ of colonial power pro-
pology sought to pose was whether the discipline duced in two authoritative domains of systematic
would be able to transform—to reinent—itself in a knowledge—the functionalist anthropology of Africa
way that reflected the demands for political account- and Islamic orientalism. Asad was concerned to
ability, ethical concern, and critical social commitment understand the connections between these different
on the part of anthropologists. Two strains in US images of rule (one largely of ‘consent,’ the other
anthropology inspired the volume’s contributions: largely of ‘repression’), their ideological roots, and
one—reflected especially in the articles by Hymes and conceptual consequences.
Stanley Diamond—was the radical Boasian tradition In subsequent decades, the anthropological pre-
in the work of people like Edward Sapir, Ruth occupation with colonialism has tended to be largely
Benedict, and Paul Radin, who thought of anthro- (if not solely) a phenomenon of the US academy. At
pology as a reflexive critique of civilization. The other any rate, in the 1980s there was a gradual shift away
strain—reflected in Eric Wolf’s contribution—was a from the concern with the role of the discipline in the
post World War II Marxism (much influenced colonial\imperial enterprise and the politics of its
by the cultural-evolutionary materialism of Julian practitioners, toward a concern with colonial forms of
Steward) which was concerned to highlight the knowledge about non-European worlds. The register
plight of peasant societies caught in the juggernaut of in which the problem of colonialism for anthropology
capitalist imperialism. was conceived was now less a political than an
The intellectual tradition of British social anthro- epistemological one. Or rather, linking power and
pology has of course a very different historical context knowledge, colonialism was now conceived as a
than US cultural anthropology, one far more in- problem of (in the language of the day) the politics of
timately interconnected with the subordination, man- representation. This shift has many interconnected
agement and rule of colonial subjects. Not surpris- sources. I shall only be able to touch on a few of the
ingly, then, the concerns of Asad’s Anthropology and more salient ones.

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At one level, of course, the shift is connected to the demonstrate the ways in which, in the (especially
decline of anti-imperialism and anticolonialism as French and British) colonial discourse of orientalism,
going politico-ideological concerns. On the one hand, the Orient was invented. The Orient, therefore, was
beginning with the end of the Vietnam War and less a geo-political location than a figure in the
accelerating through the years of Ronald Reagan’s US cultural-political imagination of the West. Orientalism
Presidency there is a marked decline in the First World opened up a rich vein of research and a critical demand
intelligentsia’s interest in revolutionary change in the to interrogate the West’s authoritative discourses on
Third World. On the other hand, in the Third World the non-West—anthropology chief among them—and
itself there is a decline (indeed a rapid unraveling) of to unmask the ways in which they produced and
the experiments with radical social transformation in reproduced their hegemonic knowledges. Interestingly
many of the independent countries of South Asia, Said himself (1988) would later express doubts about
Africa, the Caribbean, and Latin America. At another the value and future of a discipline so deeply implicated
level this shift was connected to a number of in- in the making of such hegemonic knowledge.
tellectual transformations in the understanding and One anthropological work that drew together some
practice of the human sciences. Very broadly speaking, of these themes—though in a way less pessimistic
these may be characterized in terms of a general drift about the possibility of a revised anthropological
away from the determinism (Leslie White, Julian enterprise—was Fabian’s Time and the Other (1983).
Steward) and functionalism (Radcliffe-Brown) of post- The subtitle of the work was significant: How Anthro-
war anthropology and toward a social\cultural con- pology Makes its Object. It focussed attention pre-
structionism. Principal among these transformations cisely on the ‘constructedness’ of anthropological
was the so-called ‘turn to meaning’ in social and discourse, specifically on the uses of Time in anthro-
cultural analysis. In many ways, of course, the work of pology’s constitution of its object (the savage, the
Geertz (1973) embodied—indeed, helped to con- primitive, the native, the Other). Fabian sought to
stitute—this constructionist moment. In his work, show how the existential copresence of the Other in the
culture came to be understood as a web of semiotic dialogical interaction of ethnographic fieldwork gets
processes or relations, and cultural analysis as a transformed into a temporal distancing—what he
practice less of uncovering determinate causes, or of called a denial of coevalness or cotemporality—in the
explaining functions, as of deciphering meanings. Two theoretical construction of authoritative anthropo-
features of this anthropology are of special importance logical knowledge. This ‘conjuring trick’ served per-
here: one is that its criticism of objectivism brought petually to consign the native to a temporal zone
about a renewed sensitivity to ‘the native’s point of outside of the Time of anthropology, which is to say
view’ and ‘local knowledges’; and the other is that the the privileged Time of the West. It is easy to see that
critique of positivist social science led to a greater the lessons of Fabian’s book are wider than the issue
openness to interdisciplinarity, to literature and his- of temporality alone. What it demonstrated was that
tory in particular (Geertz’s famous ‘blurring of unless anthropology subjects its own discourse to
genres’). critical scrutiny, unless it pays attention to the con-
This work, in turn, set the stage for the emergence in ceptual assumptions that go into the making of its
the 1980s of an interest in the textuality of eth- objects, it is liable to reproduce colonial knowledge.
nographic description and analysis, in the senses in Other work would later seek to extend and develop
which these are artifacts of language—hence, in their this inquiry into the formation of anthropological
way, literary—and therefore open to an investigation objects (see Scott 1994).
of their rhetorical and poetic structures (Clifford and Another set of anthropological concerns with
Marcus 1986). How is ethnographic authority con- colonialism in the 1980s was more closely connected to
structed? What are the linguistic devices that enable the antinomies of Marxism. The defeat of the com-
anthropological representations to produce their dis- munist project in Western Europe after 1920 had given
tinctive ‘realistic’ effects? Some of this work sought rise to a strain of Marxism (soon to be called Western
explicitly to reconceive the task of a critical anthro- Marxism) focussed on what had hitherto been dis-
pology (Marcus and Fischer 1986). missed as superstructural issues. Marginalized until
This preoccupation with modes of representation in the rise of the New Left in the 1960s, this strain became
social and cultural analysis was, in part at least, the more prominent in the 1970s, especially in the North
context for the rise of what would come to be called Atlantic academy. Antonio Gramsci’s theorization of
colonial studies. An interdisciplinary field (drawing hegemony, Louis Althusser’s reconceptualization of
largely on literary critics, anthropologists, and hist- ideology as representation, and Raymond Williams’s
orians), colonial studies would help to institutionalize displacement of the base\superstructure model for the
the renewed scholarly focus on colonialism. The analysis of literature (and cultural production more
central inspiring text here was Said’s Orientalism generally) offered less reductionistic critical languages
(1978). Borrowing in some measure from the middle in which to situate social and cultural life in relation to
work of Foucault (1979), this book thematized the idea capitalism. An interest in rethinking the problem of
of colonialism as a discursie formation. Said set out to the articulation of modes of production, and of

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precapitalist (and precolonial) formations was one siecle, the sense of a crisis of modernity (and for some,
direction of Marxist work that had actually begun an emerging postmodernity), has made for a growing
earlier. But in another direction, folded into the preoccupation with a re-examination of the formation
anthropological concern with local knowledges and of the modern world and its moral, epistemic and
finite histories, this cultural Marxism offered the political modes of legitimization. Much of this re-
prospect of an antiuniversalistic account of hitherto historicizing work has sought to criticize the pro-
invisible idioms of resistance to dominant power gressivist story of modernization.
(including, of course, globalizing capital), and of There are several dimensions to this anthropological
hitherto unacknowledged forms of (often informal) preoccupation with colonialism and modernity. One
agency in the quotidian making of histories. In their of the earliest has been the concern with the problem
very titles, James Scott’s Weapons of the Weak (1985), of nation and nationalism. There had of course been
and Jean Comaroff’s Body of Power, Spirit of Resist- an older multidisciplinary interest in nations and
ance (1985), offer exemplification of this interest in the nationalisms, namely, the ‘new nations’ projects of the
anthropology of anticolonial resistance. early 1960s. These studies were primarily concerned
Throughout the 1980s history was becoming a site with inquiring into the modernizing and democratizing
of profound scholarly preoccupation. Indeed within challenges facing the newly independent nation-states.
the discipline of history itself there was already a However, two books more than any others reopened
growing interest in the intersection of modes of and significantly reshaped the debate about the nation:
cultural and historical representation. Work in fem- Gellner’s Nations and Nationalism (1983), and Ander-
inist history, in particular, helped to reformulate son’s Imagined Communities (1983). Each was focus-
relations between power, difference, and represen- sed differently, but they were both inspired by the
tation. But perhaps the most significant contribution problem of the relation between nation\nationalism
to the argument for more than a nodding relationship and modernity. If the ‘new nations’ work tended
between anthropology and history—and this too on teleologically to take nationhood as a normal de-
the terrain of colonialism—has been the pioneering velopmental threshold, what Gellner and Anderson
work of Cohn (1987). Cohn’s essays were only brought foregrounded was the idea that nations were not
together in 1987, under the title, An Anthropologist natural entities nor nationalisms primordial senti-
among the Historians and Other Essays, but from the ments or ideologies. Both, they argued, were pro-
early 1960s he had been urging the theorization of foundly historical, and that historical character,
the intersection of history and anthropology. In a moreover, owed most to the making of the modern
number of wide-ranging essays on British India—from world.
concerns with the formation of historical, legal, and Gellner and Anderson would both be criticized for
statistical modes of colonial knowledge, to an interest their emphasis on the modernity of nations and
in ritualized representations of political authority— nationalisms, but it was precisely this connection that
Cohn demonstrated that historical analysis of colonial those interested in colonialism were concerned to
rule was indispensable for anthropological under- explore. Anticolonial nationalisms and the making of
standing. This work inspired a number of innovative postcolonial sovereignties clearly had a very com-
studies in the historical anthropology of colonial India plex—and as yet, perhaps, unresolved—relation to the
(among them Dirks 1987). Significantly too, India was modernizing project of late colonialism. In this regard
the conceptual and intellectual-political site of another the decisive work was Chatterjee’s seminal book,
important contribution to the debate about history for Nationalism and the Colonial World, originally pub-
an anthropology of colonialism—the Subaltern lished in 1986 but becoming influential in debates from
Studies Collective’s re-interrogation of liberal and the early 1990s. A noticeable feature of this work was
nationalist accounts of colonial rule in India and the its interdisciplinarity, and especially the place of
anti-colonial struggle against it (Guha 1984). Trans- anthropology (as the authoritative discourse on
disciplinary in perspective, the work of the Collective Europe’s Others) within it. While indebted to Said’s
resonated with the anthropological discontent with Orientalism for its opening deconstructive move,
universalism and Eurocentrism and its interest in the Chatterjee undertook a sustained examination of
agency of non-dominant idioms, knowledges, and anthropological assumptions (e.g., about rationality)
practices. undergirding the distinction between Western and
In the 1990s one can discern another shift in the non-Western nationalisms.
questions driving the anthropology of colonialism. Connected to this focus on rethinking the relations
These new questions turn less on the textuality of between modernity and nation, has been the renewed
colonial representation or the agency of resistance attention given to the problem of modern colonial
than on the problematization of the relationship power generally, and the colonial state in particular.
between colonialism and modernity, and the impli- Especially important here has been the later work of
cations of this relationship for understanding the Foucault on governmentality (1991) that raised the
postcolonial present (Asad 1991, 1992, Scott 1997). question of the place of the state in a larger and much
The profoundly epochal sense attending the fin de transformed understanding of power. Questioning a

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deeply influential tradition of social and political about it an animating ethos of criticism—whether
analysis owing much to both Marx and Weber, criticism of our worlds or criticism of our disciplines.
Foucault’s concept of governmentality sought to think The anthropological problem about the colonial past,
(conceptually) about a field of power in which the state in other words, has been connected to raising critical
was not the central analytical domain; and (histori- questions about the postcolonial present: it is part of
cally) about a concrete moment in European history the making of a distinctively postcolonial anthro-
when political power becomes more dispersed, less pology. However this connection and its implications
dependent upon the institutions of coercion. This have been more often assumed than systematically
concept opened up the possibility of reconceiving the thought out. Consequently, anthropology has been
questions through which the problem of colonial less concerned than it might, not merely about the
power was formulated. Where modernization nar- ways in which understandings of the colonial past are
ratives (liberal or Marxist) had plotted a story of the conditioned by contemporary ‘scenes of inquiry,’ but
progressive rationalization of the state (the more or more importantly about the ways in which a self-
less of power; the counter-positioning of power and consciousness about alterations in the latter ought
freedom), what now emerged was the possibility of a strategically to alter the kinds of questions we pursue
story of colonial power told in terms of the political about the nature of the former. The point, then, is that
rationalities by which it was organized. The point here for anthropological criticism to have purchase on the
was to urge an historicization in which the emergence present it is not enough to insist that the purview of
of a colonial rationality of government (i.e., a form of colonial studies be enlarged (to encompass Europe, for
colonial power directed at transforming conditions so instance, or gender, or the state), it is necessary to
as to produce effects on colonial conduct) could come specify the domain of contemporary questions that are
more sharply into view. And the significance of this being addressed in so doing. This is the only way to
is that this rationality is central to the making of our gauge the extent to which our critical exercises are
postcolonial worlds (see Scott 1999). meeting a contemporary demand as opposed to simply
There have been critics, of course, who are skeptical expanding an already established cognitive field.
about this thematization of governmentality in the This is the challenge. It is an important challenge
anthropology of colonialism. The more sympathetic because the crisis upon which the formerly colonized
of them argue that neither the old master-narrative of world entered in the 1980s and 1990s (unlike those of
progress and modernization nor the new Foucauldian the 1960s and 1970s) is a crisis not merely of policy
revisionism are adequate because neither appreciates orientations or development options or even ideo-
the inherent doubleness of colonial rule. The essential logical alternatives. It is a crisis of the legitimacy of
paradox of the colonial state, it is argued, is that it was the modern\modernizing assumptions that have
always caught between two principal imperatives— undergirded the very making of these colonial and
ruling subjects and making citizens—and, therefore, postcolonial societies and polities (assumptions, for
always moved simultaneously in two directions: co- example, about the relation between culture and
ercion and civilization. The crucial hinge on which this politics; between nation and sovereignty; between
doubleness hung was the colonial language of law and individual rights and historical traditions, and so on).
legality (Comaroff 1998). In a related direction some Our conjuncture, in short, is shifting. And therefore, if
critics have been concerned that the whole relation it is to more adequately theorize the relation between
between metropole and colony has been ill-conceived the problem–space in which it produces knowledge
(Cooper and Stoler 1997). The worry here is the and the questions through which it does so, the
assumption among many students of empire of a anthropology of colonialism has to attend more
Manichaeism that sees the problem of colonialism as a systematically to the changing contours and character
binary—colonizer\colonized—one. These critics ar- of this postcolonial present and its crisis.
gue that, to the contrary, the conception of an
encounter between an empty colony simply remade by See also: Colonialism: Political Aspects; Colonization
Europe and a Europe that remains ever unmarked by and Colonialism, History of; Racism, History of
its empire is untenable. They urge a view that places
metropole and colony in a single (if internally dif-
ferentiated) analytical field, and focuses precisely on
the multiple tensions—inclusions\exclusions, hier- Bibliography
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D. Scott Governing such distant possessions has always been
Copyright # 2001 Elsevier Science Ltd. problematic. Initially, the local, or native, populations
All rights reserved. were subdued forcibly or persuaded to sign agree-
ments, and administrative authority passed to the new
Colonialism: Political Aspects immigrants and their successors. Financial and mili-
tary strength ensured metropolitan dominance at first.
Colonialism in the English language originally indi- Over time, as the colonies grew in population and
cated a practice or idiom associated with British economic strength, their immigrant inhabitants sought
colonies (e.g., the phrase ‘the place was going ahead’ a much greater degree of self-governance. Initially, the
was described in 1887 as a ‘colonialism’) and was only European powers opposed such aspirations and anti-
recently applied to the relationships between metro- colonial wars took place that ultimately wrested much

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International Encyclopedia of the Social & Behavioral Sciences ISBN: 0-08-043076-7

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