THE BUSINESS PLAN-KSHITIJ 2011

1.EXECUTIVE SUMMARY Our company ADD-HOC basically introduces a tool for affordable advertisement where our clients have a control over the contents of the advertisement they want to view to their customers and change it based on the needs of their market. It facilitates more of an interactive form of communication between our customers and their clients. We are basically that team which will advertise for an organization where it is most required. Our product basically consists of a locomotive mounted with an LCD screen, a Bluetooth transmitter, and a network connection. This product will circle around some of the busiest areas of a city where there is more crowd flow. Each of these areas will be allocated one of our products and people of any organization can book their advertisement online which will then broadcast in these areas. Each of our customers will be given control of the contents of their advertisements which they can control at any point during the day within the time limit given to them. The changed information will immediately be updated on our device. Since each of our devices is using a limited area for motion, we are able to harvest renewable energy like solar and kinetic energy. 2.Services Our services are not limited to only advertisement of profit making organization; our product can be used for non commercial advertisement like college fest, government campaigns and NGO. Since our product is going to be used some of the busiest areas of cities we might also serve as a guide for tourist and also help in emergency situations like accidents where first aid help is required immediately. One of the chief features of our product is to facilitate proximity advertising via Bluetooth through cell phones. Proximity marketing is an upcoming sector in advertising industry. India alone has a great demand for this, recently bollywood movies like Ghajini, Ra-one have ventured out into this segment for their promotions. Our product can provide a much greater market segment to this form of advertising, not only limiting to movie promotions but also college fest, government campaigns and other profit making organizations. 3.MISSION STATEMENT At ADD-HOC, we are committed to give customers the high quality in services and customization they demand. 3.1OBJECTIVES 1. Use the advantage of monopoly in the market to its maximum. 2. To satisfy the needs of the customers flawlessly. 3.2KEYS TO SUCCESS

ADD-HOCS keys to success will include: * A high level of quality in our services. * Maintaining and growing its referral networks to generate new and repeat sales. * Significant investments and partnerships with network providers 4.COMPANY SUMMAR 4.1START-UP SUMMARY Start-up Requirements Start-up Expenses Legal Rent Equipment( 5 Trikes+Technology) Other Total Start-up Expenses Start-up Assets Cash Required Start-up Inventory Long-term Assets Total Assets Start-up Funding Start-up Expenses to Fund Start-up Assets to Fund Total Funding Required Capital Planned Investment Total Planned Investment Loss at Start-up (Start-up Expenses) Rs5,00,000 Rs5,00,000 Rs10,00,000 Rs15,00,000 Rs10,00,000 Rs10,000,00 (Rs50,000) Rs16,00,000 Rs10,00,000 Rs15,00,000 Rs25,00,000 Rs.2,000 Rs 5000 Rs15,00,000 Rs 10,400 Rs15,17,400

5.MARKET ANALYSIS SUMMARY MARKET 5.1Market Segmentation Market

SALES( on a scale of 10)

MOVIE PROMOTIONS COLLEGE FESTS COMMERCIAL ORGANIZATIONS NON-COMMERCIAL COMMERCIAL ORGANIZATIONS GOVERNMENT CAMPAIGNS OTHERS

6.Competitive edge Our competitive edge is our feasible-technology design and manufacturing process. With new generation technology, our products themselves are higher quality, more easily produced, and more customizable .In India itself there is a large untapped market for proximity marketing, where our product and services can pioneer. ur 7.STRATEGY AND IMPLEMENTATION SUMMARY STRATEGY We focus on all types of customer be it for profit making via advertisement or spreading an important message in public, each person can customize his or her content that needs to be viewed by our product. Our customer will purchase our services because of its e flexibility and the large audience we are able to interact with .The sales strategy is based on the high quality of our services produced through our trike, from the combinatio of combination technical design understanding and market needs. 8.MARKETING STRATEGY Promotional obsessions revolutionary proprietary technology and materials positions the company to be a leader in marketing. We offer a novel approach that clearly provides significant value to our customer and ultimately the end user. In marketing directed at retail stores, we will offer a combination of programs:

In-house seminars on the production and design of our product, to educate the potential user on our products' advantages and features

Cost comparisons of our products with other forms of advertisement products forms Companionships we plan on building strong bonds with the maximum number of service providers, mobile companies and various proximity marketing companies, and use their resources for increasing our market segment.

9.SALES STRATEGY Our strategy focuses first on introducing the product into the market at reasonable prices. For the first few months, we will continue to focus on increasing our presence in the proximity advertising arena, which targets college fests and promotional events. We expect to start in one city, preferably Bangalore to large youth crowd resulting large number of educational instutions,large recreational activity areas like shopping malls,etc and then further expand to other cities. Proximity marketing through Bluetooth is a new channel that could become important keting for us. The key to our sales strategy is affordable advertising services to our customers. Our first batch is expected to produce approximately 5 trikes in the first year. Suggested retail price for our services is Rs 50 for an hour and we have working il days of 8hours on weekdays and 10 hours on weekends. 10.MANAGEMENT SUMMARY MANAGEMENT 10.1THE MANAGEMENT HIREARCHY .1THE

GENERAL MANAGER

PRODUCTION MANAGER

MARKETING MANAGER

FINANCIAL MANAGER

MAINTAINENCE MANAGER

WORKS MANAGER

ADVERTISING

SALES

10.2THE FUNCTIONAL ORGANIZATION .2THE

MARKETING SECTOR
Market Research

ENGINEERING SECTOR
Engineering Administration

FINANCE SECTOR
Financial Planning

Market Planning

Design

Budgets

Advertising & promotion

Quality Control

General Accounting

Sales Administration &Sales

Cost Accounting

Statstics &Data Processing

11.FINANCIAL PLAN We do not expect Cash flow to be a problem. We expect our recovery period to be anything between one to two years to recover our startup expenditures. We expect to generate a profit from first six months to a year, even after considering modest profits during holiday seasons. We plan to pace grow slowly at first until we have a larger, more stable cash balance.
10 8 6 4 2 0 SALES GROSS MARGIN PROFIT

12.TEAM(college: BANGALORE INSTITUTE OF TECHNOLOGY team id:771416 (college: id:771416) Pradhyumn khaitan prads124u@gmail.com Pranav D.S prnv.smth@gmail.com

Piyush khemka piyushkhemka123@gmail.com Samanvitha M saman.murthy@gmail.com Shrinidhi kalwad shrinidhi.kalwad@gmail.com