Case Interview In Point

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Why consulting? Why hires you?

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McKinsey, BCGBain, Booz

Allen HamiltonMonitorATKRolandbergerMercerBearingpoint, Deloitte,
IBM BCSAccenture
: What is McKinsey looking for?
There are four key areas where we look for you to demonstrate your skills. Each of these
areas is critical to success in the day-to-day work we do. We hire distinctive people, so

we will look for outstanding potential in each of these areas when we interview you.
1. Problem Solving
McKinsey consultants help clients solve tough problems in their businesses and
implement the solutions. This not only requires strong intellectual abilities and rigor, but
it also requires a good, practical sense of what works and what does not work in complex
organizations.
2. Achieving
Our consultants constantly strive to deliver distinctive client service. To achieve this
while handling multiple stakeholders and often tight deadlines requires outstanding
energy, determination, and judgment.
3. Personal Impact
McKinsey consultants work with a wide range of individuals in their day-to-day
jobs. Developing and implementing sound recommendations requires the involvement
and support of these individuals. Skills in interacting with people in sometimes tough
situations are critical to driving distinctive client impact.
4. Leadership
Leading people and fostering effective teamwork are keys to success both within
McKinsey and with our clients. McKinsey consultants need outstanding leadership skills in
order to drive positive change in complex organizations. All our consultants are well
rounded individuals, who have a good mix of these skills and are fun to work with. This
is what makes them successful and valued by our clients. We will look for the same mix
of skills when we interview you!

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alex sun

diverse

team team
member
team member
screen comment
comment impressive

HR 2

level
They are looking for 4 things:
1. Academic excellence (Award, GPA etc)
2. Leadership experience (Social activities, especially leading roles)
3. Drive to excellence (Always wants more, continued improvement)
4. Personal impact (Less important in resume screening)
The best candidate is what we called unsecured over-achiever. It means that you are an
over-achiever - successful in everything you do; and you are still un-satisfied with your
achievement and want more and working hard for it.

offeree

BCG focus

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Looking Beyond the Case Interview

GMAT, GRE, TOFEL, TSE Native

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McKinsey, BCG, ATK

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Scholar Program Estrat, brandstorm

Shell Gourami Business ChallengeJA

Media InsideHPAIR
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McKinsey, BCG, Bain, Roland Berger, LEK, BAH, ATK, Monitor

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step by step

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Btw,

1. 4P(Product, Price, Place, Promotion),

2. Fixed Cost vs. Variable Cost
3. BCG Matrix
4. Porters Five Forces (Michael Porter )
5. Balance sheet, Income statement, Cash flow statement
6. Corporate Finance NPV Capital Asset Pricing
Model-CAPMWACC
7. M&A
8.
9. Value Chain Analysis
10. Benchmark Best Practice
Looking Beyond the Case Interview

21
Financial TimesWall Street JournalMcKinsey Quarterly
accumulate
ShARE

What is Case Interview? Why the case?

: ?
alex sun

case

1
2
3
4
5
6

chemistry fit
case

7
case interview case int
erview
1

3 Clarify
Clarify

1What is the product?

2Who hired us?
3 Has the company faced this issue before? If so, how did it react? What's t
he outcome?
4What have other companies facing this situation done? (benchmark, best prac
tice)
5

hint
6
Take you time
7

prioritize

 2X2 Matrix
9 Think aloud

10. passionate, proactive

11.

, make sense

www.cnblogs.com/case_interview
1 Market Sizing/Estimation
assumption
Market Sizing

breakdown breakdown
MECE(Mutually Exclusive, Collectively Exhaustive)
MECE
MECE

breakdown data bear

in mind
1.3 Bn 0.5 Bn
50%-50%
life span80
GDP growth rate9-10%
GDP1000-1200
2 Business Operation
1
2
3
4

Profit Improvement
Expand the sales
Reduce the cost
(Sales Team, dealer, channel design)

3 Business Strategy

1) / Market Entry/Expansion
2) Pricing
3) New product introduction
4) M&A
external

barrier

4 Written Case

Monitor 5 3
2 30

5 Brainteaser

sample caseBCGMercer
Wetfeet Vault

No Perfect Candidate

:
alex sun

1
1

3)

4)

1 Cost-Benefit

Cost of new automated order processing system would involve: HW/SW devel
opment cost, marketing to support the new program, customer service Benefit
side new client business generated incremental business that
could be drawn from existing customers
2Internal/External
capacity utilization rate
scheduling and routing system, sales effort, capacity
management process

Business Strategy
1
vs.
CompetitorMarket share, strength/weakness

Consumer (Purchasing criteria, customer segment, profitability)

Company/Capabilities
Channel
Cost

 niche market
Business Model
Regulation/Restriction
2
/

/
//

/
3
4C (Customer, Competition, Cost, Capabilities)

STP 4PProduct, Price, Place, Promotion
4
Product/Service
Customer (Purchasing criteria, Price sensitive or not)
Competitor/Substitute
Supply/Demand
cost based
competitor based
price based
Business Operation
1.

Revenue, Cost Both?

Revenue Stream? Price and Volume
4P promotion efficacy
or

switch suppliers?

2. Dealer
Direct Sales or Dealer
Relationship with dealer (Price discount, payment terms, commission
rate, training, tech support )
Capacity/Production
Customer (Who? Locations?)
Distribution cost
Regional Distribution center
M&A
value to us (financial performance, capacity/production,
customer base, sales coverage, channel resource, sourcing & distribution network)

 ability to manage (JV/acquisition, equity structure, management

background )
Legal, Financial, Management
5CCharacter, Capacity, Capital, Conditions, Competitive Advantage
NPV
ROIC
Product line
Risk (Culture? Tech Intellectual Property? Management Fit? Regulation?)
Market Sizing
Supply/Demand
Top down/Bottom up
Breakdown Demographic, Application, Age, Income Level, Tier of City etc
Extra step
Advance
1.

customer segment, margin, unmet needs

2.

3.




4.

1 HR professional

2 eye contact manner

3
4 Internete-business
5 historical chart data
6be sensitive to number billion, trillion, million
7Read your interviewer
hint
8
9No perfect candidate case
case
mock interview