MARKET ASSISTANCE SERVICES PROJECT PROFILE 5 I.

PROJECT TITLE: FISHERY PRODUCTS DISTRIBUTION LOGISTICS STUDY (FISH CARRIER)

II. RELEVANT SUB-MAJOR FINAL OUTPUT Production Support Services Market Development Services Information Support Services

III. SUB-SECTORAL COVERAGE Commercial Fisheries Municipal Fisheries Aquaculture Post-harvest

IV. LOCATION Mindanao

RATIONALE: The project was conceptualized to cater to the needs of the project beneficiaries to venture into livelihood project or to one way or another open an avenue to possibly distribute equally aquamarine fish products in some municipalities of Maguindanao and North Cotabato provinces especially in Cotabato City. Majority of people in these areas are in need of constant supply of fish to satisfy their consumption. Fish vendors especially those with huge capital are quandary on how to achieve and maintain supply of fish to sustain their business transaction. It is common fact that fish has been part of the Filipino basic diets .Millions of mouths have to feed with this commodity. Hopefully, the project would promote further fishery products hence, the context of this proposal. V. OBJECTIVES: 1. 2. 3. 4. To provide the beneficiaries income generating project to improve their socio-economic status: To further promote fishery products in this part of the region: and To generate employment to some of the populace who are lesser in life. Accelerate socio-economic growth and food security.

VI. METHODOLOGY OF PROJECT IMPLEMENTATION: The proposed project is to purchase one (1) unit of VAN (truck) to be used to transport fish and fishery products to concern marketing areas. Inside the Van is thermostat that would provide coldness to the products to preserve its freshness and quality. This includes the procurement of ice boxes (plastic with Styrofoam) for handling of the products, This project shall buy fish from General Santos City and other places noted for bulky supply of fish. More or less 4,000 meters ton of fish shall be carried by the Van for selling to the prescribed marketing outlets primarily in Cotabato City and including in some Municipalities of North Cotabato and Maguindanao Provinces. The above premises shall be the targeted trend of transporting the products except for any changes which would improve the operation of the project. Marketing Plan Description of Products or Services The products for buy and sell mostly Matambaka (tulay),Galunggong and Blue Marline locally known as (Tulingan) etc. These are offer for sale a little bit cheaper than the market prevailing price with the assurance of fressness or good quality. Potencial Market Supply in two big markets in the city of Cotabato like Mega market and City Arcade cannot coup up with the numbers of consumers demanding fish. These include many Talipapa in the City,also in nearby Municipalities like Libungan,Datu Odin Sinsuat, Pigkawayan, Midsayap and others. These are the potential markets of the products. Identification of Competitors Competitors exist here and there; however, too much competition ruins business operation. Nevertheless, the products of the project are very competitive thereby ensuring the freshness or good quality and the price is cheaper than the rest. Marketing Methods The project shall employ one (1) sales representative to promote the products in all angles. He shall be meeting all respective vendors especially those buying in volume of course this include retailing. Products will be delivered to all expected buyers. Payment shall be cash to cash basis or done after delivery. Extension of credit can be done one (1) day to be paid on the second delivery. Pricing Strategy In a buy and sell business, prices of products are definitely not stable ,sometimes you will hit jackpot by procuring commodities at buying price.

A. PERSONNEL COMPLEMENT NAME PILAR F. FONTELAR, Ph.D. MARLENE G. CALAGIAN ALICE C. ROQUE MARY ANN B. DELA CRUZ ADRIAN R. MANALAYSAY JHONA MAE M. SETUBAL

POSITION Division Chief Senior Aquaculturist Aquaculturist II Aquacultural Technician (COS) Administrative Aide V (COS) Administrative Aide V (COS)

% OF INVOLVEMENT 20 25 20 20 10 5

B. SCHEDULE OF IMPLEMENTATION Jan Feb Mar ACTIVITIES

Consultation-Meeting Desk Evaluation Site-Assessment & Validation Orientation Seminar Finalization of Business Plan Processing of Business Plan for Funding & Approval Execution of Memorandum of Agreement Release of Project Fund and Procurement of Needed Facilities for the project Project Hiring and Orientation of Staff Actual Operation of the project

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

2014

2014 2014

C.

FUNDING REQUIREMENTS (000 P) Jan Feb ACTIVITIES

Mar

Apr

May
36 5

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Consultation-Meeting Desk Evaluation Site-Assessment & Validation Orientation Seminar Finalization of Business Plan Processing of Business Plan for Funding & Approval Execution of Memorandum of Agreement Release of Project Fund and Procurement of Needed Facilities for the project Project Hiring and Orientation of Staff Actual Operation of the project

36 66 36

1.914M (for 2014)

2014 2014

FUNDING REQUIREMENTS (DETAILED) PARTICULARS 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. AMOUNT

One (1) unit Isuzu Elf GIGA Aluminum Van (14 ft.5mts.) Isuzu ELF 650,000.00 12 blocks of Ice @ 250.00/block 3,000.00 80 pieces of ice boxes with Stryrofoam x 420/each 33,600.00 Operating Capital 350,000.00 Gasoline @ 50liters/shipment x 49.00/liter(diesel)x 7x12 205,800.00 Depreciation 420,000.00 Ice (12 blocks/shipment x250.00/block x 7x12 252,000.00 Consultation Meeting 36,000.00 Desk Evaluation 5,000.00 Site-Assessment & Validation 36,000.00 Orientation Seminar 66,000.00 Finalization of Business Plan 36,000.00 GRAND TOTAL PhP2,093,400.00

SOCIO-ECONOMIC IMPACT The proposed project would enhance productivity to the project beneficiaries, instead doing presence activities their attention will focus on something beneficial to them. Once the proposed project implemented there will be great economic benefits the members of the cooperative who are mostly living from hand to mouth existence. Livelihood project would enhance greater tax collection by the government and in return more infra support to the people. In this scenario, genuine peace shall reign which is the ultimate antecedent to progress and development. VII. TARGET BENEFICIARIES Consumers Fish Producers Fish Traders Fishery Stakeholders Fisherfolks