VIDEO Kay Chiz pa rin tayo TVC

AUDIO LYRICS: Bangon, kilos, sugod, panahon na, kay Chiz na tayo NARRATION: Political jingles are being heard once again as the election season kicks off. Campaign veterans know that tickling the voters ears with catchy tunes is a sure way to stay in their minds. Some political jingles are so appealing that people recall them years after the elections are over. And every campaign season, composers like Lloyd Luna are tasked to come up with jingles that the public will easily remember. LUNA: Yung candidates They would want to associate themselves with the music para pagdating ng halalan, pag narinig ng mga tao yung music, madali silang maisulat sa balota. NARRATION: Luna says a popular trend during the elections is for composers to write jingles based on popular songs even if the lyrics and melody dont match. LUNA: Hindi lahat ng lyrics bumabagay sa melody or rhythm ng song. Yung melody, yun yung harmony nya. Dapat maganda yung flow. Hindi pinilit. For example, Gangnam. Ipipilit at ipipilit yung lyrics. Minsan hindi na tama, ipipilit nilang ipasok yung lyrics kasi nga kailangangmagsakto siya sa kanta ng Gangnam. NARRATION: And although a jingle can make a candidates name easier to recall, a catchy tune does not always translate to success at the polls.

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LUNA: Sila yung may hawak ng mensahe. Andito lang kami para magbigay ng music at para mas gawing effective yung campaign nila. But we are not introducing new ideas dun sa campaign. Music is just a component of your entire campaign. At the end of the day, titingnan pa rin ng mga tao ang kandidato. Pwedeng maLSS sila, pero kung nakakaasar ka naman talaga. Kasi mayroong ganoon eh, LSS pero sa pangit na pagka-LSS. In other words, marerecall kita, and Im sure that mare-recall kita that Im not going to vote for you.

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NARRATION: A catchy jingle might cause voters to chant a politicians name, but their vote will ultimately go to the candidate whom they think is more deserving. This is Xianne Arcangel reporting.