BBA 302, Unit 1, Business Policy & Strategy

Definition of Business Policy Business Policy defines the scope or spheres within which decisions can be taken by the subordinates in an organization. It permits the lower level management to deal with the problems and issues without consulting top level management every time for decisions. Business policies are the guidelines developed by an organization to govern its actions. They define the limits within which decisions must be made. Business policy also deals with acquisition of resources with which organizational goals can be achieved. Business policy is the study of the roles and responsibilities of top level management, the significant issues affecting organizational success and the decisions affecting organization in long-run. Features of Business Policy An effective business policy must have following features1. Specific- Policy should be specific/definite. If it is uncertain, then the implementation will become difficult. 2. Clear- Policy must be unambiguous. It should avoid use of jargons and connotations. There should be no misunderstandings in following the policy. 3. Reliable/Uniform- Policy must be uniform enough so that it can be efficiently followed by the subordinates. 4. Appropriate- Policy should be appropriate to the present organizational goal. 5. Simple- A policy should be simple and easily understood by all in the organization. 6. Inclusive/Comprehensive- In order to have a wide scope, a policy must be comprehensive. 7. Flexible- Policy should be flexible in operation/application. This does not imply that a policy should be altered always, but it should be wide in scope so as to ensure that the line managers use them in repetitive/routine scenarios. 8. Stable- Policy should be stable else it will lead to indecisiveness and uncertainty in minds of those who look into it for guidance. Difference between Policy and Strategy The term policy should not be considered as synonymous to the term strategy. The difference between policy and strategy can be summarized as follows1. Policy is a blueprint of the organizational activities which are repetitive/routine in nature. While strategy is concerned with those organizational decisions which have not been dealt/faced before in same form. 2. Policy formulation is responsibility of top level management. While strategy formulation is basically done by middle level management. 3. Policy deals with routine/daily activities essential for effective and efficient running of an organization. While strategy deals with strategic decisions.
Notes by Pallav Kaushik, Lecturer, BPIBS Page 1

BBA 302, Unit 1, Business Policy & Strategy

4. Policy is concerned with both thought and actions. While strategy is concerned mostly with action. 5. A policy is what is, or what is not done. While a strategy is the methodology used to achieve a target as prescribed by a policy. Importance of business Policy Course The Business policy course is integrative in nature. It enables the learner to understand the importance of looking at the organization as a unified whole. The functional flavor and emphasis is needed to motivate people to peak performance. But in the race to get ahead of other departments, especially where resources have to be put to effective use, one should not lose sight of the broad, overall interests of an organization. A course in business policy seeks to integrate the knowledge and experience gained in various functional areas of management. Individual departments may suffer from certain unique problems. Marketing may complain against poor quality, Production may look at poor sales support. Finance may find it difficult to come out with appropriate budgetary allocations and Personnel Department may criticize the poor compensation plans coming in the way of improved performances. Sectional interests no doubt have to be taken care of. Every attempt must be made to put out the internal fires by emphasizing the overall goals for which the organization is known. Business policy course is multi-disciplinary in nature. It draws rich inputs from other disciplines such as Psychology, Economics, and Sociology etc. The students are made to examine the important issues from various angles. Sectional interests, sectoral demands, tunnel visions and departmental loyalties and a host of other disintegrating factors are examined and cross examined bit by bit, piece by piece while arriving at mutually satisfying decisions the course helps participants to cross fertilize ideas, synchronize thoughts and deal with issues dispassionately. They can come out of the shell cross functional boundaries and take effective decisions keeping the best interests of the organizations in mind. They are willing to look at the other side of the coin more closely. They are willing to listen and toss around ideas freely, interact openly and take everything good or bad in their stride. A course in Business policy also helps participants to improve their decision making capabilities in a significant way. Participants are encouraged to gather information from diverse sources, investigate facts thoroughly examine the opinions of affected parties initially and resolve issues through joint, interactive sessions. Strategic decision making is not a one man show. Both the manager and the subordinates must be willing to dissolve their differences examine facts objectively and arrive at decisions to mutual satisfaction. One can develop skills of this nature of course only through experience and observation. A Course in Business policy helps participants to understand the linkages between various functional specialties decide things objectively and rationally.

Notes by Pallav Kaushik, Lecturer, BPIBS

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BBA 302, Unit 1, Business Policy & Strategy

Benefits of the Course 1) Helps the participant to understand why functional boundaries are created and appreciate why the various sub units have to move In close coordination while realizing the overall objective(s).

2) Helps to resolve to different between individual and organizational goals. Every attempt is made to pull all the functions and activities together.

3) Helps participants to work in an orderly manner appreciating the work put in by others. They understand and adjust with each other by developing mutual trust, cooperation and understanding Production knows its target maintenance keeps equipment and tools in good order finance arranges funds and security takes care of goods and services. 4) Creates an understanding of how overall objectives and policies are formulated why everyone has to focus attention on pre-set targets and goals, why one should appreciate the viewpoint of the other while translating rhetoric into action; why one needs to anticipate changes and adjust accordingly. The course will certainly improve the capabilities of participants in monitoring events, forecasting problems and solving them proactively rather than reactively.

Notes by Pallav Kaushik, Lecturer, BPIBS

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