Marketing Topics

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1.0

Introduction

A dissertation should have something to add to the existing literature in a given field, but should not try to re-invent the wheel. Dissertations should be focused rather than broad, aiming to add to the literature in a manageable way bearing in mind time and cost constraints. The dissertation title should reflect this, being more narrow than broad, highlighting the main focus of the dissertation. This helps when it comes to setting clear, concise and manageable research aims, questions and objectives. Added to this, the choice of research topic should reflect the research setting where the study took place. To help in the preparation of your marketing dissertation, this article suggests areas and topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.

2.0

Relationship

Marketing

Relationship marketing refers to the use of relationships rather than purely transactional means, in order to not only acquire customers, but also to generate customer loyalty that results in repeat custom for the firm. It is a very important area for modern businesses, and an ideal area on which to base your marketing dissertation.

Why has Tesco's loyal card scheme been successful where competitors' schemes have not? Are switching costs effective barriers to customer churn in the airline industry? How can Amazon.com charge a premium price over rivals such as Play.com? What are the motivations and expectations behind loyalty schemes? How and why does the relationship marketing-traditional marketing continuum vary within an industry?

How does product quality affect customer loyalty among high and low touch products? Can luxury goods retailers prevent barriers to switching? How do retailers cope with polygamous behaviour among consumers? How does customer loyalty at Waterstone's change when customers shop at their online store rather than in the high street?

In what ways does Waterstone's improve its customer loyalty through its online store?

3.0

Branding

Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing dissertations on branding could be more specific to the following topics. An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers. Do consumers really understand a company's brand values? The case of Starbucks. How does the relative importance of tangible and intangible brand values vary across product types? Do leading brands need to have the best products? How is brand image affected by product availability? Can brand image be transferred between industries? The case of Virgin Cola in the UK. How does unethical behaviour affect brand image? The cases of Shell, Nike and Starbucks. How do firms use corporate social responsibility to build brand equity? The case of Starbucks. How can innovations sustain brands? Can brand equity be transferred to a supermarket's own branded products?

4.0

Direct

Marketing

The world of direct marketing is a complex one that involves a wide range of tools and techniques that

can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/teleservices and the Internet to disseminate their messages and acquire new customers. Here follows some suggested topics of direct marketing, which you could use for your marketing dissertation. How does Tesco use its loyalty schemes to sell direct to the customer? How does the importance of factors that influence direct selling vary according to product type? Do customers respond differently to short and long-term offers? The case of magazine sales. In what ways do toll-free (freephone) numbers influence consumers' response to direct sales promotions? How does the nationality (accent) of telemarketers influence customer response? Do consumers know how to protect themselves from unscrupulous direct marketing tactics? How does message length affect the success of direct marketing messages? A comparison of online and offline mediums. Can direct marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers? Can direct marketing be as effective as a group-orientated tool as it is an individual orientated one? How do prospecting methods differ in an online and offline environment? The case of the book industry.

5.0

Marketing

across

Cultures

For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalisation of business, firms have to pay greater attention to how national culture impacts upon consumer behaviour and customers' reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on. How does language impact upon brand identity? The case of Coca-Cola in the People's Republic of China.

How does social class influence relationship-building activities? The case of supermarket promotions in India.

What effect does family orientation have on marketing communications? The case of tourism operators in the Philippines.

How do marketers take into account regional differences in "national" culture? The case of banks in the Basque country and Catalonia, Spain.

Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.

How does individualism-collectivism influence the sales of mobile phones? The case of the People's Republic of China.

How do supermarket chains overcome language differences in Switzerland? How do banks vary their product offerings based on social class? The case of India. How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?

How can countries use national culture to help them promote major exports? The case of the Champagne region, France.

6.0

Marketing

and

Consumer

Psychology

Marketing is fundamentally underpinned by consumer behaviour, which can be largely explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. to base your marketing dissertation within the area of marketing and consumer psychology, here are some suggestions for topics: What motivates consumers to pass on marketing messages? What are the antecedents of word-of-mouth communications? The case of blockbuster marketing. When word-of-mouth communications turn negative: What can be learnt from previous mistakes? How does gender effect information processing among consumers of luxury goods? What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK. How does gender effect selective distortion among luxury goods buyers?

What role does learning play among functional online advertisements? Does the importance of beliefs and attitudes vary across low and high involvement products? An investigation of habitual buying behaviour and geographical location: The impact of socioeconomic status.

What effect does geographical location have on the relationship between variety-seeking buying behaviour and habitual buying behaviour? An examination of when workers eat out for lunch.

7.0

Marketing

online

When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Marketing online is a subject that many companies now have to consider, and the subject would create a useful marketing dissertation. More specific subjects are suggested here. How can firms customise their products? The case of Apple. How can firms personalise their products? The case of Nike. An assessment of the value of assortment to customers: The case of Dell Computers. How does a consumer's perception of control affect their choice of brand? The case of buying computers online. How does visual constituency affect site identity and product attitude? How does gender effect website preference? How can firms successfully combine online and offline shopping features? The case of Amazon.com/Toys-R-Us. What product attributes are most valued by consumers in search, comparison and purchase decision-making online? How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart. An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

8.0

Mobile

Marketing

Mobile marketing has become the latest marketing communication medium to enable large brands such as Coca-Cola, Nintendo, MTV, New Labour, Lastminute.com, and others to reach customers and target customers in traditional and non-traditional ways. With the lowering of mobile tariffs, including Internet

browsing using mobile phones, this medium has becoming increasingly important to marketers. Some topics are suggested here for you to base your marketing dissertation on the area of mobile marketing. How does permission-based marketing affect mobile marketers when implementing international marketing campaigns? How can brand image be conveyed in a mobile marketing environment? Can an info brand be built through mobile marketing techniques? What do customers want from mobile marketing messages? The case of low-cost airlines. How does location influence mobile marketing communications? What role does time play in mobile marketing communications? What are the advantages and disadvantages of push and pull mobile marketing? How can mobile marketing be used as a viral marketing tool? How can mobile payment services increase revenue for mobile marketers? The case of Vodafone. How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?

9.0

The

4Ps

(Price,

Product,

Promotion,

Place)

of

marketing

mix

The 4Ps, which have seen a number of extensions, are the cornerstones of the marketing mix that marketing professions have available to them when trying to influence consumer decision-making. To base your marketing dissertation in this area, there are some topic suggestions below. How do price adjustment strategies vary in an online and offline environment? The case of music sales. Can an overt international pricing strategy negatively affect brand image? The case of iTunes. How effective are public relation campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer. How and why do firms vary the frequency of advertisements in an online and offline environment? The case of Waterstone's. An examination of the suitability of information and persuasive advertising based on the nature of the product being sold. How do the characteristics of companies that use comparison advertising vary from those that do not use comparison advertising? The case of the alcoholic drinks industry in the US. What is the effect of the lack of controls online when advertising across international borders?

Can point-of-purchase promotions be as effective in an online environment as they are offline? How important is location to customer choice in the airline industry in the UK? How has the Internet helped unsought goods building brand awareness? The case of comparison websites.

10.0

Marketing

and

Social

Networks

Social networks (Facebook, Orkut, MySpace, Bebo, LinkedIn) are not only changing the way that many people use the Internet, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. At the same time, these social networks have their own challenges in trying to acquire and retain customers when many of the traditional principles of consumer behaviour no longer apply. As social networks become more popular, a marketing dissertation in this area would be up to date and in line with current trends. To what extent is the "new" Facebook the product of its users? An examination of positive, neutral and negative user comments. Why have functional applications on Facebook achieved so little success compared with their fun counterparts? How do Facebook applications turn users into cash? The relationship between total installs, daily active users, and application valuation. A comparison of the effectiveness of banner advertising on different social networks? The cases of Facebook, Orkut, MySpace and Bebo. What impact does newsfeed restriction have on consumers' attitudes towards using Facebook? Are social networks more persuasive than traditional word-of-mouth? An investigation of product recommendations? How does the "behaviour chain" vary between Facebook and Facebook applications? How has Facebook used marketing communications to outstrip user growth when compared with MySpace? Do traditional customer loyalty typologies apply to consumer behaviour in social networks? In what ways have social networks used "peace technologies" to acquire new customers? The case of "causes" on Facebook.

11.0

Marketing

Ethics

The power of the media and changing consumer attitudes are having a significant impact on how firms

are expected to behave, as well as how they should integrate ethics into their marketing campaigns. On this basis, marketing ethics is interested in a range of issues from the business case for ethical practices, to CSR programmes and cause-related marketing, and ethical issues that must be taken into account during the marketing communications process. a marketing dissertation on marketing ethics could include any of the following topics: Is easyJet's low fare, online pricing strategy misleading or a justifiable way of managing customer demand? Is firms' use of Fair Trade branding misleading consumers? What affect do published codes of conduct have on buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer. Are "happy hours" ethical? An application of the marketing communicator's rules of behaviour. How does ethical purchase intention and ethical awareness affect purchasing behaviour? An examination of the sale of battery and free range chickens. What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Tesco's "Computers for Schools" vouchers. Why do some controversial marketing communications work whilst other fail? How have spam laws improved marketing ethics online? What factors distinguish a consumer's choice of most and least social responsible firms? How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle. 1. Product strategies of private life insurance companies 2. A study on "why companies should go for outsourcing" 3. Effectiveness of advertising on real estate sector 4. Study on consumer expectations and perceptions towards consumer loans 5. Workers attrition rate at hotel industry is increasing. Study regarding this issue 6. Attrition rates at different sectors 7. Effectiveness and scope of employee referrals in the process of talent sourcing 8. Study of training needs across different industries 9. Study on creation of luxury brand 10. Strategies used to build successful Internet based customer services 11. Measuring the effectiveness of retail banking of a nationalised bank compared to a MNC 12. Conspicuous consumption 13. Study of awareness and acceptibility of UPVC windows and door systems 14. Opportunities of Financing the NANO's in Bangalore 15. Changing trends in FMCG industry in India 16. A study of best HR practices in service industry 17. Fundamental analysis of Indian telecom companies 18. Study of consumer behaviour in automobile industry

19. customer buying behaviour towards insurance products 20. Promotion strategies followed in Insurance sector 21. Study on changing consumer preference towards organised retailing from unorganised retailing 22. study on "impact of advertising in B2B marketing" 23. Distribution network & general insurance industry 24. A study on distribution channels in aluminium industry 25. Study on strategies for promoting retailers' brands 26. Study of operations & marketing of chemical goods in SSI 27. The impact of tax on electronic goods & products (industrial marketing) 28. Merchandising key account management in apparel exports 29. Effect of marketing in mobilization in BPO segment 30. Marketing in FMCG sector 31. E-marketing of financial services: Relationship approach 32. Understanding cross cultural literacy in international business 33. The study of operations & marketing of Indian Pharmaceutical industry 34. impact of promotional activities at mall on consumers behaviour at shopping malls 35. A study on Indian pharmaceutical industry 36. Managing of luxury brands 37. Viability of Micro Insurance in Indian scenario 38. Performance evaluation of initial public offers in India 39. Process of underwriting and valuation of life insurance 40. Risk management in foreign exchange 41. Asset liabilities management in Indian banks 42. Portfolio construction using fundamental analysis 43. Portfolio management and how it has helped increase effective investment 44. Investment banking (Fin) (retail banking in India) 45. Risk management in Indian banks 46. A comparative analysis towards restructuring of the shared services unit of EMC2 47. ERP implementation strategies (systems) 48. Measurement of financial efficiency 49. Fundamental analysis of financial sector 50. Fundamental analysis of insurance sector 51. Study on human resource costing 52. Asset liability management of life insurance companies 53. Basel - II 54. Recruitments 55. analysis of attrition in IT and ITES sector 56. Work-life balance in IT sector 57. Incidence of illegitimate power & its impact on effectiveness of odd initiatives 58. Implementation & effectiveness of competence management 59. people issues in mergers and acquisitions 60. performance management 61. Best practices in the field of HR 62. Study of the online music industry, w.r.t. marketing in the Indian context 63. Future and business potential of gaming industry in India 64. Job design model of motivation 65. Role of emotional satisfaction in service encounters - retail sector 66. Study on factors influencing adaptability & usability of consumer electronics

67. Future of consumer durables pertaining to standard brands & own brands of retailer like (next, bigbazar) 68. Study of consumer behaviour related to different soap brands in Bangalore 69. Impact of small car segment on two-wheeler industry 70. Influence of branding on consumer purchasing behaviour 71. Analysis of factors influencing in selection of mobile service providers in NCR 72. Impact of NANO on two wheeler industry 73. Study and analysis of market potential of PVC windows and doors 74. Mobile banking 75. Consolidation & mergers in banks of India 76. Credit appraisal process in banks 77. Consumer behaviour towards public sector and private sector banks 78. A study of efficiency in banks 79. Analysis of sales promotions ability to prompt brand 80. A study on the consumer electronics industry in India 81. Measuring effectiveness of display system for chocolate in retail 82. Choosing retail locations for shopping in India (retail industry) 83. Study on "impact of web 20 technologies on B2B marketing" 84. Fundamental analysis of printing sector 85. Integrated marketing communications (IMC) 86. Analysis of the role of outdoor advertising and establishing strategies for managing space media 87. Consumer perception of M-Commerce 88. A study of customer perception of service quality dimension in insurance industry 89. Factors affecting real estate markets in Bangalore 90. Study on medical tourism and growth of health care sector 91. Innovations in marketing in electronic and IT companies 92. Perceptual mapping of two-wheeler industry 93. Study on perception of customers on mutual fund advertisement 94. Impact of IT/ITES growth on real estate industry 95. Customer perception of online purchases in Bangalore 96. The future of business intelligence & winloss analytics 97. The study of customer service in retail sector - an IT perspective 98. contribution of IT sector (SAP) 99. Logistics & Rink management 100. An analysis of external Commercial Borrowing of corporates 101. Analytical study on the voltality of securities traded on BSE sensex 102. Study on private equity investment by investment banking industry 103. A comprehensive study on REITs (Real Estate Investment Trusts) & their impact on Indian capital markets 104. Valuation to determine the fair value of a stock 105. Comparative study of FDIs and FIIs in the Indian context 106. Risk management through derivatives 107. Investors decision making pattern for life insurance products (designing of policies accordingly) 108. A study on transaction costing in project appraisal and loan processing 109. Valuation of carbon credits 110. Competency of middle level managers& designing the training programs with special

ref. to banking sectors 111. Fundamental analysis on real estate sector 112. Financing in SME sector 113. Wealth management 114. Risk management in banking 115. Portfolio Construction of Debt & Equity 116. A study to understand the training and development practices followed in it - ites industry" 117. Impact of customer relationship management (crm) on communication industry" 118. Customer perception of online purchases in bangalore 119. A study on ready to eat food industry and comparative analysis of ready to eat food products of itc foods and mtr foods 120. Sustainability of shipping business in india - an analysis" 121. Importance of public relations in mining industry 122. Credit appraisal and risk analysis at banks 123. A study of employee perceptions about the effectiveness of the measures adapted by it companies with respect to work-life balance 124. Analysis of framework for launching and building luxury brands in automobile industry" 125. A study on assessing the factors leading to the purchase of bikes and comparative analysis of urban and semi urban buying behaviour 126. Feasibility of investment in stock broking firms 127. A study on e-marketing of financial services: relationship approach 128. Consumer's perception towards branded jewellery" - a study 129. Assessing the potentials of insurance portfolio at different stages of life" 130. A study on impact of web 2.0 technologies on b2b marketing" 131. Importance of insurance to consumers 132. A study on the measurement of financial efficiency in financial services sector" 133. Understanding the cross cultural needs of mnc bpos in india 134. The study of customer perceptions towards ayurvedic health spas" 135. Investors decision making pattern for life insurance products" 136. A study on the perceptual mapping of four wheeler brands" 137. A study on factors influencing adaptability & usability of consumer electronics" 138. A comparative study towards restructuring of the shared services unit of emc2 139. Valuation of issue prices of indian ipos and the impact of mis-valuation on its performance - a study 140. Potential for private equity investments by investment banks" - a study 141. An analysis of agri-retailing and its reputation among farmers in karnataka 142. An analysis of possible strategies for successful internet based customer services" 143. Measuring effectiveness of display system for chocolate in retail 144. Identifying the criteria for hr outsourcing and its application in it sector" 145. Impact of promotional activities on consumers behaviour at retail outlets" 146. A study of transaction costing in project appraisal and loan processing in banks and financial institutions 147. Analysing the scope of advertising in real estate sector in india 148. A study on best hr practices in the it and ites industry" 149. Cross cultural training for software professionals" 150. A study on fundamental analysis of non banking financial companies"

151. A study on mobile banking in indian banking industry" 152. Performance evaluation of mutual funds in india and its awareness among the investors 153. The relationship between the price and the demand for aluminium products 154. A study on fundamental analysis of life insurance sector 155. Present and future potential of users genrated content and its role in on-line advertising" 156. A study on customer satisfaction in banking sector 157. Customer perception towards multi-specialty hospitals in bangalore" 158. A study on economic value added (eva) of indian companies and its impact on investor decision making" 159. A study on the perceptual mapping of two-wheeler industry 160. A study on risk management using derivatives 161. Investors' perception about investment in real estate investment trusts" - a study 162. Retail outlet mapping of retail stores and shopping malls 163. Impact of buying factors on the sales of chemical goods" 164. A study on the perception of the potential customers towards electric cars" 165. A study of consumer behaviour towards life insurance products in bangalore 166. A study of talent acquisition management in apparel industry" 167. A comparitive study between digital printing and offset printing 168. Analysis of the effectiveness of branding on luxury products 169. A study of implementation & effectiveness of competence management 170. A study on changing importance of various media vehicles of advertising" 171. A study of hr costing as a function of the costs of various hr functions 172. Study of factors which influence the location of retail outlet" 173. A comparative study on customers perception towards credit cards offered by nationalised banks and mnc banks 174. A study on the effectiveness of using banks as a channel for selling life insurance products 175. A study on cross sales of sequentially ordered products in the consumer banking industry 176. Assessment of performance of public sector banks under camels framework" 177. A study of buyer behavior towards after-sales-service of electronic products 178. Impact of bank mergers on performance of banks-a study 179. Study on software as a service (saas) application" 180. Effect of big box retail chains on small business" 181. Measuring the quality of service in the financial services sector with respect to car financing 182. An analysis of mergers and acquisitions in the indian banking industry" 183. Asset liabilities management in indian banks 184. A market study of onida home appliances in comparision with other brands in bangalore" 185. An analysis of consumer behaviour in upgrading to conspicuous goods in branded apparels 186. Portfolio construction using fundamental analysis 187. Study of consumer behaviour related to different bathing soap brands in bangalore 188. A study on the hr issues in mergers and acquisitions in the banking sector" 189. A feasibility study on the consumers perception towards electronic moving

messages (outdoor media advertising industry) 190. Customer perception towards foreign retailers entering india 191. Comparative study of two quantitative models used in portfolio management" 192. A study on future potential of gaming industry in india" 193. Valuation of carbon credits 194. Growth potential of power sector in india-a study 195. Portfolio construction of debt & equity 196. A study on consumers perception on micro insurance schemes 197. The factors affecting and enhancing the brand equity of multinational corporations in india" 198. Study on the management of surplus funds in banks" 199. A study on consumer perception towards service quality of internet banking 200. Analysing the problems of attrition in darshani hotels" 201. Impact of small car introduction on two wheeler industry 202. A study of the effectiveness of stress management techniques used in it / ites sector in bangalore 203. Study on consumer behavior with special refence to preference of brands in cellular phones" 204. Impact of quota-removal on garment industry in india 205. A study of attributes in accepting specialty pharmaceutical products among medical practitioners" 206. A study on strategies for optimizing the competency of middle level managers with reference to bank sectors" 207. Analysis of factors influencing in selection of major gsm service providers in ncr 208. A study on fundamental analysis of real estate sector" 209. The impact of financial derivatives & hedge funds on the indian capital market" 210. A study on asset liability management of insurance companies 211. Impact of budget 2008 on the investment pattern of salaried individuals-a study 212. Effects of negative word of mouth communication on brand equity 213. A study on the effects of basel ii in india financial sector and also on global scenario" 214. A study on motivational significance of various reward and recognition programs" 215. A study on impact of service quality on customer satisfaction in insurance industry: customer perspective 216. An analysis of the existing job design method for motivation of the employees" 217. Study of awareness and acceptibility of upvc windows and door systems 218. A study on the impact of loyalty programs on consumer purchase behavior and loyalty" 219. Consumer behaviour towards public sector and private sector banks 220. Study on changing consumer preference towards organised retailing from unorganised retailing 221. A survey of market potential of upvc windows and doors in bangalore city" 222. Impact of it/ites growth on real estate industry 223. A study on consumers' perception towards luxury car segment" 224. Effectiveness of e-crm in insurance industry by mobile service 225. Scenario of real estate with special reference to commercial and residential segments 226. A study on risk management in banking sector in india" 227. Study on consumer perception of organized retaling in india"

228. A study of efficiency of banks in india 229. A study on scope and effectiveness of employee referrals in the real estate sector in india" 230. A study on the expectations of bpo organizations from suppliers" 231. A study on the impact of medical tourism on health care sector in india" 232. Analysis of attrition rate of it and ites companies" 233. A study on effectiveness of online social networks and user perception" 234. Recreating A Merchandise Management Paradigm Louis Phillippe 235. Developing A Communication Strategy For Cycle Brand Agarbathi At Adfactors PR Pvt Ltd 236. Market Mapping For Samsung Products, A Dealers Survey 237. Consumer Behaviour Towards Electronic Security Solutions, Analysis Of Competitive Strength & Market Visibitlity Of Tata Heoneywell Security Solutions In Bangalore City 238. Study Of Training Needs Of Employees Of Fortis Healthcare Ltd, & Design Training Schedules 239. A Study On Risk Tolerance Of The Individuals With Respect To Their Age 240. Compensation Study In Real Estate Industry 241. An Organizational Study Of Tata Consultancy Services & Market Research For BPO Opportunities In US And UK Markets 242. To Understand And Estimate The Potential Of Cosmetic Channel For Palmolive Aromatherapy Range Of Products 243. Brand Perception Of Samsung A Dealers Survey In Hyederabad - Karnataka Region 244. Organizational Study & Industry Research On Telecom (Basic) 245. Organizational Study Of J.K. Ansell Ltd And Designing The Business Proposal Of Vending Machine Installations 246. A Study Of Developing A Communication Strategy For Deccan Aviation At Adfactors PR Pvt Ltd 247. Idetification Of Training & Development Needs 248. Designing The Link For Careers - Recruitment For The Pfizer India Website 249. Distributors Perception Towards ASM's, Sales Executives & The Coca-Cola Company 250. Market Research To Study The Security Needs Of IT Sector 251. Level Of Employees Satisfaction 252. Market Research To Study The Security Needs Of ITES Sector 253. Study Of Sole Proprietorship Business Sectors In Bangalore 254. Fundamentals Of Stock - Broking 255. Working Pattern Of The Various Broking Firms & Comparision Of ICDS Securities Ltd With The Other Broking Firms 256. An Organizational Study Of Comparative Analysis Of The Services Provided By Primus Telecommunications India Ltd And Their Competitor VSNL 257. Organization Study And A Study On Employee Motivation 258. An Organizational Study And Understanding The Effectivenss Of Launching Of Kinetic Zing 80 259. An Organisation Study & Comparative Analysis Of Primus And Its Competitor STPI 260. Organizational Study & An Insight Into Human Resource Management 261. Consumer Behaviour Towards Electronic Security Solutions, Analysis Of

Competitive Strenght & Market Visibitlity Of Tata Heoneywell Security Solutions In Bangalore City 262. An Organisational Study And Market Research To Understand Customers Buying Behaviour, Competitor Understnading And Tata Honewell Brand Visibility In The Market 263. A Study On Deployment Of Information Technology In Educational Institutions 264. A Sudy On Customer Buying Behaviour Of Electronic Security Systems In Banking Sector 265. A Study Of Job Satisfaction Of Employees At Air Deccan 266. Dealer Perception Study Was Conducted In Bangalore. It Includes Availability Of Products Of Various Brands, Their Service, Sales Demand And Compalint Status 267. Organizational Structure Of The Support Function Department Of The Mid-Size IT Companies 268. Job Description & Job Specialization Fo The Manager Of All The Departments 269. Organizational Study And Analysis Of Risk Factors Affecting The Equity Share Value Of ICICI Bank 270. A Study On Job Satisfaction Level At Birla Super Cemnet, Hotgi 271. Comparative Study Of Life Insurance Plans Of Leading Pvt Insurance Companies 272. A Comparative Study Of Karnataka And Kerala Consumers Buying Behaviour Towards Branded Cloth In Bangalore City 273. Organisation Study Of SMG Biotech Ltd & Consumer Awareness Towards Availability Of VERMI Compost In The Market 274. A Study On Deployment Of Information Technology In Educational Institutions 275. An Organisational Study On Stock Holding Corporation Of India Ltd & Construction Of Portfolio 276. Organisational Study & Consumer Satisfaction Towards Nandini Milk 277. An Organisational Study & A Study On Prospective / Customer Perception Towards Air Deccan 278. Organisational Study & Analysis Of Working Capital & Cash Management 279. An Organisational Study On Cholamandalam Distribution Services Ltd 280. Evaluation Of Performance Appraisal System 281. A Study Of Prospective / Customer Perception Towards G. A. M. S 282. Organisation Study And Its Financial Analysis 283. Organisational Study And Technical Analysis Of Equities 284. Buyer's Behaviour Towards Electronic Security Systems In Hospitals And Hotels With Reference To The Marketing Department 285. Organisational Study & And Overview Of Training And Induction Program At ITCHotel Windsor Sheraton & Towers 286. Influence Of Women On The Buying Behaviour Of Men For Louis Philippe Apparels 287. A Comparative Study Of F-Tec With Other IT Training Institutes In Lucknow 288. The Best Practices In The Hotel Industry In Context To The Leela Palace 289. Organisational Climate Survey At Nous Infosystems 290. A Study On Merchandise And Retail Share Of Timex Watches In Delhi Region 291. Present Level And Future Prospects Of Banking Business 292. Organisational Study And Development Of Recruitment Model 293. A Comparative Study Of Tamilian & Andharite Consumers Buying Behaviour Towards Branded Clothes In Bangalore City 294. A Study On Investor Preference To Investments

295. Constructing An Investment Model For Investors 296. Feasibility Study Of Serviced Apartments In Bangalore 297. Reviewing The Credit Limit Of Customers 298. Organisational Study Of Asian CERC Information Technology Ltd & Research On Indian Steel Industry 299. SWOT Analysis of Dr. Reddy's Laboratoreis (Xenura) 300. An Organizational Study On Prospective / Customer Perception Towards AIR DECCAN 301. An Organizational Study & Assessment Of Satisfaction Levels Of The Customers 302. Understanding The Qualities & Attributes Of A Medical Representative Through Doctors & Medical Representatives 303. Organisational Study & Technical Analysis Of Stocks 304. Organisation Sutdy And Project On Contracts In Indian Airlines 305. A Sudyon Deployment Of Information Technology In Educational Institutions 306. Analysis Of Home Loans With Refernce To HDFC 307. A study on Inventory Management in Industries. 308. Performance Study Of Self-Employed Sectors 309. Organisational Study & Job Satisfaction Of The Employee 310. Comparison Between Samsung And Other Consumer Durable Brands 311. Understanding The Effectiveness Of Launching Of Kinetic Zing 80 312. A Study Of Understanding Training Patterns In Different Industries 313. A Retail Survey On The Garment & Watch Industry With Particular Emphasis On Allen Solly & Titan 314. Analysis Of Mutual Funds 315. Investment Advisory Services & Analysis Of Mutual Funds 316. Formulation Of Standard Operating Procedures For Administration Department 317. Competitive Analysis Of Airtel Compared To Other Serice Providers 318. Organisational Studey On Elken International India Pvt Ltd 319. A Study On Prospective / Customer Perception Towards Air Deccan 320. Organisation Study Of Various Departments And Make Or By Decision 321. A Study On Buying Behaviour Of Customer Of Electronic Security Systems In Industrial Sector 322. Performance Appraisal 323. An Organisation Study At VST Tillers Tractors Ltd 324. Job Satisfaction With Reference To HR Department 325. A Study On Deployment Of Informatin Technology In Educational Institutions 326. Organisational Study & Marketing Strategies Of OSIT 327. Organisational Study And Evaluation Of The Human Resource Policies & Practices At KIOCL 328. Organisational Structure & Customer Profiling For Indian Airlines 329. Organisational Study & Knowledge Of Performance Appraisal System & Its Effectiveness In KTTM 330. Consumer Satisfaction Towards MCF Ltd Products 331. Internal Customer Satisfaction With Reference To The HR Department 332. Organisation Study 333. A Study On Customer Perception Towards G. A. M. S In The City Limits Of Bangalore South Region 334. A Study On Engagement Of Casual Labours, Bangalore 335. Fabric Wastage Reduction & Improving Productivity

336. An Organisational Study And Market Research To Understand Customers Buying Behaviour, Competitor Understanding And Tata Honewell Brand Visibility In The Market 337. Organisation Study Of Bharat Electronics Ltd 338. An Organisation Study And A Study On Perceptionof People In North Bangalore Towards Gulf Authorized Mechanics Services (GAMS) 339. Risk Management In Derivatives 340. The Study Of Recruitment Practices 341. Organisational Study & Study On SKILL MAPPING Practice In Small Parts Machinery Division Of Kirloskar Toyoda Textile Machinery 342. An Organisation Study And A Comparative Study Of The Satisfaction Level Of Primus And Sify 343. A comparitive study of various Portfolio Management services offered. 344. An Organisational Study Of ICDS Securities Ltd And Working Pattern Of Various Broking Firms 345. A Comparative Analysis Of ICDS Securities Ltd With Other Broking Firms 346. Comparative Study On Pension Plans Of Leading Private Insurance Companies 347. An Organisational Study And A Study On Personality Traits Of Executives 348. Organisational Climate Study 349. Understanding The Effectiveness Of Launching Of Kinetic Zing 80 350. Survey On Intranet 351. Profiling Of Customers For Laptops In Small & Medium Scale Enterprises

Example marketing dissertation topic 1: Overcoming diversity: The marketing of New Orleans as a tourist destination after Hurricane Katrina an investigation New Orleans in Louisiana was previously a premier tourism and convention destination; the effects of Hurricane Katrina have wrought havoc on the economy of the city. In the first year after the hurricane, over 100,000 jobs were lost, and the reputation of New Orleans as being problematic in terms of crime plunged even lower. The city is working hard to restore its reputation and its economy and some estimates hold that tourism is almost back to its pre-Katrina level. This study examines the veracity of such statements and considers the citys future. Suggested initial topic reading: Holloway, C. J. (2004) Marketing for tourism (4th edn). Harlow: Pearson Education Limited. Hudson, S. (2007) Tourism and hospitality marketing: A global perspective. London: SAGE.

Example marketing dissertation topic 2: Branding and consumer behaviour A comparative analysis of Pepsi and Coke As a field of separate study, consumer behaviour analysis emerged during the 1960s. As one of the two dominant global cola manufacturers Pepsi has developed a strong brand of products by creating a wide range of promotional materials. This dissertation analyses different marketing campaigns undertaken by the companies in the last five years and through the use of consumer response survey this study identifies the strengths and weaknesses inherent within them. These, along with the respective market strengths of the two companies are then analysed in accordance with a range of academic theories. Suggested initial topic reading: Aaker, D.A. (1991) Managing brand equity: Capitalizing on the value of a brand name. New York: The Free Press. Bauer, R. A. and Greyser, S. A. (1968). Advertising in America: The consumer view. Boston: Harvard University. Schaeffer, R and Bateman B. (1995) Coca-Cola: A collectors guide, London: Quintet Books. Example marketing dissertation topic 3: Repositioning fresh fruit sales within Tesco; A marketing approach Tesco has announced major plans to revamp its store so as to attract further custom. This dissertation looks at a specific aspect of the core business and relates the approach adopted by Tesco to that of two of its main competitors: Sainsburys and ASDA. In so doing concepts of perceptual mapping are utilised along with Ansoffs matrix. Making a valuable contribution to the understanding of marketing within the grocery trade this dissertation also benefits from the undertaking of a range of interviews with shoppers and managers to garner a fuller picture of what Tesco needs to do to further boost sales within this arena of its operation. Suggested initial topic reading: Fernie, J. and Sparks, L. (eds) (2004) Logistics and retail management: Insights into current practice and trends from leading experts. London: Kogan Page. Hollingsworth, A. (2004) Increasing retail concentration: Evidence from the UK food retail sector, British Food Journal, Vol. 106(8), pp.629-638. Example marketing dissertation topic 4: Feeding off low self-esteem to create a desire to purchase can this criticism of marketing as a business be critically sustained, particularly within an era of economic hardship: A literature based review.

An essential element of the marketing of goods and services is the ability to create desire and wanton need within potential customers. This dissertation suggests that this is particularly the case in the electronic and telecommunications device market, where new products such as X-boxes and iPhones create a desire to replace products which are perfectly serviceable with the new and upgraded model. Using both a range of marketing theories as well as references to social exclusion this dissertation analyses the extent to which the creation of a false demands based on low self-esteem (if one does not have the product) runs counter to ethical considerations in this time of economic austerity and hardship for a growing number of families across the UK. Suggested initial topic reading: Malar, L., Krohmer, H., Hoyer, W.D. and Nyffenegger, B. (2011). Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self, Journal of Marketing, Vol. 75(4), pp. 35-52. Taylor, J.W. (1974) The role of risk in consumer behaviour, Journal of Marketing, Vol. 38(2), pp. 54-60. Example marketing dissertation topic 5: The remarketing of personal debt as acceptable: A post 1980s phenomenon? Personal debt and levels of insolvency are at an all-time high. Inspired by cheaper lending rates in the mid 1990s it can be argued that the true start of this period of increased consumption lay with the liberalisation of the markets under Thatcher. Today, the acceptance of living on the never-never is far more acceptable socially than was the case in the immediate post-war generation. That debt is acceptable and that purchasing on higher credit is the way to have now that which one cannot afford has been a marketing success story epitomised by slogans such as pay nothing for a year and then take four years interest free credit. This dissertation charts the rise of such marketing ploys and contextualises and assesses their impact upon issues of wealth creation and materialism over the last 25 years. Suggested initial topic reading: Braunsberger, K., Lucas, L.A. and Roach, D. (2004) The effectiveness of credit-card regulation for vulnerable consumers, Journal of Services Marketing, Vol. 18(5), pp.358-370. Dellande, S. and Saporoschenko, A. (2004) Factors in gaining compliance toward an acceptable level of personal unsecured debt, International Journal of Bank Marketing, Vol. 22(4), pp.279-290. Example marketing dissertation topic 6:

Developing new prices strategies for independent retailers in a period of fuel-based inflation. The ever increasing price of fuel has a knock on effect for all consumers not only at the petrol pumps but also with regard to the purchasing of all good s that are transported to stores. At the same time, family budget realities in this period of austerity have led to shoppers seeking ever-greater value for money with the result that small businesses are facing a further squeeze to their margins. Given that such operators also purchase within an environment in which they do not benefit from the bulk discounts afforded to their larger competitors; this dissertation seeks to devise, with particular reference to independent DIY shops in the Gower peninsula of Wales, a new marketing campaign that will persuade people to pay more so as to be able to buy local. This is a dissertation that can also be seen to tie into movements to save the British high-street and thus combines aspects of marketing with present day socio-political decision making. Suggested initial topic reading: Guria, A., Das, B., Mondal, S. and Maiti, M. (2012) Inventory policy for an item with inflation induced purchasing price, selling price and demand with immediate part payment, Applied Mathematical Modelling, not yet published. Head, A., Kumar, A. and Lapham, B. (2010) Market power, price adjustment, and inflation. International Economic Review, Vol. 51, pp. 7398. Example marketing dissertation topic 7: Marketing the high street: A new challenge in British retailing? Recent government initiatives have highlighted the perilous state of British high streets. In addition, changing shopping patterns the increased use of the internet and the ability to park at out of town shopping centres have also meant that shoppers are increasingly removed from the traditional centres of British towns. This dissertation looks at the town of Ludlow in Shropshire and the proactive steps that its shopkeepers and council are taking to reinvigorate the high street and asks whether the model being adopted there could be applicable to the high street sector throughout the UK. A dissertation that combines marketing, economics and politics; this is a cutting edge proposal that could also benefit from the collection of primary data via interviews with consumers, shopkeepers and marketing professionals alike. Suggested initial topic reading: Piercy, N.F., Cravens, D.W. and Lane, N. (2010) Marketing out of the recession: Recovery is coming, but things will never be the same again, The Marketing Review, Vol. 10(1), pp. 3-23. Portas, M. (2011) The Portas review: An independent review into the future of our high streets. London: Department for Business, Innovation and Skills/HMSO.

Example marketing dissertation topic 8: Garra rufa fish: A problem of marketing after health scares? Two years ago a new craze in alternative therapy swept the UK and, as a consequence a plethora of foot spas opened offering garra rufa fish treatment. Since then, however, a range of health scares relating to dead skin cells and the transfer of disease have been voiced in the media. Though the garra rufa spa business can be found globally the effects of such health scares in the UK have been disastrous for business. Faced with public concern this dissertation seeks to offer advice to the owners of foot spas as to how to remarket their product. Using previous case studies of how to overcome negative publicity (Tylenol with product tampering, eggs with salmonella and beef with BSE) this is a dissertation that combines practical marketing theory with an awareness of business trends within the modern alternative medicine and complimentary therapy sector. Suggested initial topic reading: Heistinger, K., Heistinger, H., Lussy, H. and Nowotny, N. (2011) Analysis of potential microbiological risks in Ichthyotherapy using Kangal fish (Garra rufa), Proceedings of the 4th Global Fisheries and Aquaculture Research Conference, the Egyptian International Center for Agriculture, Giza, Egypt, 3-5 October 2011, pp. 93-98. Sheth, J. (2011) Winning back your market: Inside stories of companies that did it. New York: Marketing Classics. Example marketing dissertation topic 9: From failure to success; The changing marketisation of the Millennium Dome to the O2 arena: a lesson for 2012? The Millennium Dome was, at best, a troubled venture. The brainchild of Peter Mandelson, it enjoyed a troubled existence eventually been closed some months early. Mothballed and unloved it was eventually bought and rebranded as the O2 area: in this guise it has enjoyed unprecedented success as an arts and music venue. This dissertation not only charts the failures of the Dome and the phoenix like success of the 02 arena in terms of marketing but also questions, given the failure of the state to successfully market the Dome; what the future is likely to hold for similar state built arenas in the aftermath of the 2012 Olympics. Suggested initial topic reading: Hemmington, N., Bowen, D., Wickens, E. and Paraskevas, A. (2005) Satisfying the basics: Reflections from a consumer perspective of attractions management at the Millennium Dome, London, International Journal of Tourism Resources, Vol. 7, pp. 1-10. Sexton, J. (2009) Regeneration of the Millennium Dome to the O2 Arena: Failure and success? BSc dissertation, University of Portsmouth.

Thornley, A. (2000) Dome alone: London's Millennium Project and the strategic planning deficit. International Journal of Urban and Regional Research, Vol. 24: pp.689699. Example marketing dissertation topic 10: The reinvention of Brighton and Hove: From genteel seaside backwater to the pink resort of the south coast. From the time of the Prince regent onwards Brighton has been a popular seaside destination. However, in recent years it has shed its dusty and genteel persona to become an ber-cool seaside resort and preferred destination for gay and lesbian couples. This dissertation firstly contextualises the modern day appeal of Brighton and thereafter undertakes a range of qualitative research to ascertain what it is about the seaside town and what it needs to do, in terms of marketing, to retain its position as a jewel in the crown of British seaside resorts. Suggested initial topic reading: Smith, M. K. (2004) Seeing a new side to seasides: Culturally regenerating the English seaside town, International Journal of Tourism Resources, Vol. 6, pp. 1728. Hughes, H. L. (2006) Pink tourism: Holidays of gay men and lesbians. Wallingford: CABI Publishing. Kent, T. and Berman Brown, R. (2006) Erotic retailing in the UK (1963-2003): The view from the marketing mix, Journal of Management History, Vol. 12(2), pp.199-211. Example marketing dissertation topic 11: The remarketing of the Labour and Conservative parties A comparative study The remarketing of the Labour Party involved more than just a change of name with the addition of the word new. In a similar vein the attempts under David Cameron to rebrand the toxic image of the Conservative Party led not only to the electoral name being changed to Conservatives but also the design of a new logo and a plethora of announcements as to how members of the party were to dress and present themselves. Three years into the new Conservative project and with the New Labour project no longer be utilised by David Milliband this dissertation seeks to address what marketing lessons can be learned from the branding changes that both parties have undergone and what it tells us about the presentation of politics and parties in early 21st century Britain. Suggested initial topic reading: Lilleker, D.G. and Lees-Marshment, J. (2005) Political marketing: A comparative perspective. Manchester: Manchester University Press.

Lock, A. and Harris, P. (1996) Political marketing, European Journal of Marketing, Vol. 30(10/11), pp.14-24. Example marketing dissertation topic 12: Farmers markets: An analysis of marketing techniques employed The organic and associated green food market has enjoyed unprecedented growth over recent years. At the same time, whilst traditional weekly markets have declined in the face of stiff competition from supermarkets, farmers; markets have enjoyed a renaissance of popularity. With merchandising endorsed by celebrity chefs such as Hugh Fernley Whittington and annual awards for the best farmers market, this dissertation looks at the marketing techniques used at Stroud and Ludlow to explain how and why they have become such a haven for foodies. This is a dissertation that, as well as using an n array of academic marketing theories, would also benefit from first-hand primary data. Suggested initial topic reading: Latacz-Lohmann, U. and Foster, C. (1997) From niche to mainstream Strategies for marketing organic food in Germany and the UK, British Food Journal, Vol. 99(8), pp. 275-282. Morris, C. and Buller, H. (2003) The local food sector: A preliminary assessment of its form and impact in Gloucestershire, British Food Journal, Vol. 105(8), pp. 559-566. Szmigin, I., Maddock, S. and Carrigan, M. (2003) Conceptualising community consumption: Farmers markets and the older consumer, British Food Journal, Vol. 105(8), pp. 542-550. Example marketing dissertation topic 13: A study of the influence of branding and country of origin upon the purchase intentions of customers Though this dissertation is grounded in existing academic literature its primary focus is on the collation of new primary data. Accordingly it seeks, through the use of both a web-based questionnaire and on-street surveys to answer three questions. First, it considers the relationship between branding and consumer purchasing decisions, with a specific focus on leisure footwear: Nike, Adidas, and Puma. Secondly, the study determines the existence and nature of predetermined customer opinions as to the quality and value of brands within that market dependent upon country of origin. Thirdly, it explores aspects of existing advertisement campaigns that customers find particularly alluring with regard to the three brands under consideration. Suggested initial topic reading:

Prendergast, G.P., Tsang, A.S.L. and Chan, C.N.W. (2010) The interactive influence of country of origin of brand and product involvement on purchase intention, Journal of Consumer Marketing, Vol. 27(2), pp.180-188. Bluemelhuber, C., Carter, L.C. and Lambe, C.J. (2007) Extending the view of brand alliance effects: An integrative examination of the role of country of origin, International Marketing Review, Vol. 24(4), pp. 427-443. Example marketing dissertation topic 14: An iconic modern brand marketing the iPhone: An analysis Using SWOT analysis as well as Porters Five Forces this dissertation analyses not only the conception and launch of the iPhone but also the continuing marketing ploys used by Apple since its introduction in 2007. In so doing, this dissertation contrasts the marketing strategies used in three countries: Britain, the USA, and France, and evaluates the extent to which the marketing campaigns were altered so as to take account of differences in socio-economic norms as well as issues of cultural diversity. Drawing not only on company reports and existing theoretical theory, this dissertation also undertakes interviews with consumers and professionals within the industry. Suggested initial topic reading: Hayes, J. (2005) Reconceptualizing the Xbox Platform, Design Management Review, Vol. 16, pp. 1017. Lal, D., Pitt, D.C. and Beloucif, A. (2001) Restructuring in European telecommunications: Modelling the evolving market, European Business Review, Vol. 13(3), pp.152-158. Example marketing dissertation topic 15: An analysis of the effectiveness of the Visit Lincolnshire campaign with especial reference to increasing visitor numbers to Scunthorpe Formerly an industrial town and one of the worlds foremost steel centres, Scunthorpe has faced the reality of many British towns: either transform and find new industries or wither. Consequently, Scunthorpe has marketed itself within the Visit Lincolnshire campaign as a town with a great deal to offer. As well as opportunities to study its industrial past, the town presents itself as a family destination, with steam train rides and woodlands to explore. This dissertation examines the challenges faced by Scunthorpe and considers how it has risen again to preserve its economic future. Suggested initial topic reading: Kotler, P., Bowen, J.T. and Mackens, J.C. (2005) Marketing for hospitality and tourism (4th international edn). Harlow: Pearson Education Limited. Seaton, A.V. and Bennett, M.M. (1996) Marketing of tourism products: Concepts, issues, cases. London: Thomson Business Press.

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