2012 COMPANY PROFILE

2012 HANSKIN COMPANY PROFILE

[English Version]

Before B.B Cream After B.B Cream

2012 COMPANY PROFILE

ORIGINAL
The first consumer use B.B Cream in the world.

Magic B.B Cream

CONTENTS
Chapter 1

About HANSKIN Introducing HANSKIN History and Recognitions Brand Story & Philosophy in Product Development B.B Cream Story Domestic Business Overseas Business Social Commitment
Chapter 2

6 7 9 11 12 13 14

About PRODUCT B.B Cream Skin Care Make-Up 16 24 28

2012 COMPANY PROFILE

CHAPTER 1

About HANSKIN

The Birth Of

B.B CREAM

B.B Cream, changing the lives of women.

Although it is no panacea or magic cream, as a paradigm-shifting attempt to change the makeup routines of all women it has definitely become a landmark item. Working quickly yet delivering a perfect look, it is perfect for the tastes of modern women pursuing a smarter-than-ever life style. Clearly, it is like the iPhone of the cosmetics world.
[ Na-Kyung Lee, Beauty Columnist ]

HANSKIN

Introducing HANSKIN
Healthy, Attractive, Natural
Founded in 2001 as a supplier of skincare products for problem skin, Hanskin strives to search for solutions that help improve customers skin condition and deliver a healthy and natural beauty. Embracing advanced DDS (Drug Delivery System) technology, empowered by a blend of pure natural ingredients, and embodying the principles of No artificial dyes, no artificial fragrances, no alcohol, and no synthetic preservatives, Hanskins All-InOne formulas push the limit to the optimal level of low irritation and high efficacy. The entire purpose is to achieve clear, clean, healthy and luminous skin in an easier way. In 2006, Hanskin successfully developed the first-ever BB Cream for consumer use, sparking a BB frenzy in Asia and triggering the industry-wide innovation of offering both makeup and skincare in a simple way. Today, all major cosmetic brands carry their own BB creams. As the pioneer of this brand-new category, Hanskin will spare no efforts to develop better, safer and more effective products.
7th Fl. Urban Hive B/D, No.476 Nonhyun-dong, Gangnam-gu, Seoul, Rep.of Korea 135-545 T +82 (0)2 519 1397-133 F +82 (0)2 541 1137 www.hanskin.com

2012 COMPANY PROFILE

History and Milestones

Developing a brand new category with BB cream, Hanskin takes challenges in R&D and globalization to promote healthy and natural beauty for all, the cause that is helping Hanskin to write its own history.

2001 Established as BLS Corporation - 2004 Company name changed to HANSKIN Nominated as Seoul Economy Power Venture Awarded Enterprises of quality competitiveness in Korea 2005 Best-selling brand in Korea department stores - 2006 Sponsor of Super Elite Model Competition 2007 Awarded the best hit product in Korea HANSKIN research center established Awarded Brand Of The Year 2007 Received best selling product award from Money Today newspaper 2008 Best-selling product in Lotte duty free shop in Nov.& Dec. World Prestigious Brand Award Small and medium-sized enterprise Technology Innovation Award Korea ESH awards (by Korean Food and Drug Administration department) Ranked 7th in 30 Best Hit Consumer Products nominated by NIKKEI NEWS, Japans top economic newspaper (H&M 8th, Sony Blueway 9th, iPhone 11th, Mac Caf 18th) Brand Of This Year 2008 award Japan Homeshopping QVC launch, sales record of JPY 13Million (USD 156,000) in 30 minutes

2009 Charity Organization Better World established Retail sales reach 100billion Won in Japan (85 million US dollars) within 1 year after launch Attended Japanese drug store exhibition, Review Committee special award winner Brand Of This Year 2009 award Taiwan Watsons Top Sales B.B cream, skin care line 6th by turnover 2010 Brand Of This Year 2010 award Selected as the Sponsor for DAEJONG FILM AWARDS in Korea 2011 Korea Distribution Innovation Award Homeshopping turnover reaches 70 Billion won (USD 67Million) Super Light Touch B.B Cream voted consumers favorite B.B cream, Get it beauty show on Korea On-Style TV channel Super Light Touch B.B awarded 1st Place in B.B cream category by ElleGril 2012 Super Light Touch BB named Best Must-have Beauty Item by W Magazine Korea. Super Moving Touch vibrating puff awarded 1st Place in Get it Beauty show on On-Style TV Channel

Best Hit Product in 2nd half of 2007

ESH(Environment, Safety, Health) award 2008

World Prestigious Brand 2008

Top 30 Best Hit Products in Japan 2008 by NIKKEI NEWS

Brand of The Year for five consecutive years (2007-2011)

REMARKS
1. Best Hit Products in the second half of the year 2007 was awarded by Money Today newspaper in South Korea. 2. ESH award given by Korean Environment Daily News and Korean Environment Management Association. 3. World Prestigious Brand Award presented by The European Union Chamber of Commerce in Korea (EUCCK), the three Departments of Trade Promotion of the Embassies of France, Italy and Switzerland in South Korea. 4. NIKKEI News is the top economic newspaper in Japan, offering the most credible economic news. 5. Brand of This Year voted directly by consumers in Korea, and is a significant honor recognizing achieving the highest consumer value and consumer satisfaction.
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2012 COMPANY PROFILE

Brand Story & Philosophy in Product Development

We give our customers the most effective and skin-friendly cosmetics, providing essential solutions for healthy skin.

Product Features
Four Nos principle: No artificial fragrance, No Alcohol, No artificial colorant, No Paraben

ALL-IN-ONE Multi-function Simple Procedure Effective Skincare

Skin-Affinity Refrain from Use of Artificial Materials 4 Nos Principles

Skin Condition Improvement Strengthen Skins Natural Functions

DDS Cutting-edge Drug-Delivery-System To Enable Deep Absorption

Core Value
With a following that started by word-of-mouth, Hanskin ceaselessly invests in R&D with the goal of fundamentally improving our customers skin. We help our customers achieve naturally glowing, beautiful skin.

Pricing
By simplifying skincare procedures with more quality, effective and skin-friendly products, we offer extra value and a reasonable price.

HANSKIN

HANSKIN B.B Cream Evolution

7 years of evolution.
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Simple, Effective, Innovative

2006

1st Generation
the first B.B cream in the world the hit item in Japan

Magic B.B Cream

Premium Magic B.B Cream

One for all

2007

2nd Generation
HANSKIN classic item

Super Magic B.B Cream

Blemish Cover

More skincare, More natural look

2007

3rd Generation

Caviar Gold B.B Cream

Glossy Magic B.B Cream

Silky Treatment B.B Cream

Skincare diversified

2009

4th Generation

Cover B.B Cream

Silky Treatment B.B Cream

Nutritive B.B Cream

Super Moist B.B Cream

Watery B.B Cream

Perarly B.B Cream

Individualized, All functions enhanced

2010

5th Generation

Super Plus Perfect B.B Cream

Super Light Touch B.B Cream

Super 3 Solution Super Collagen B.B Cream Lifting B.B Cream

Smart Total B.B Cream

Primer Velvet B.B Cream

Super Perfect Man B.B Cream

new star, 1st place awarded by major beauty media

Premium Repair B.B Cream

Glossy B.B Cream

UV Screen B.B Cream

Repair Contour B.B Cream

Gold Caviar B.B Cream

Mineral Magic B.B Cream

Pure Skin B.B Cream

Cell Recovery B.B Cream

Acne Control B.B Cream

B.B Essential Balm

Hyaluron Moisture B.B Cream

Jelly Skins B.B Cream

Dynamic and artistic

2011

6th Generation

Super Snail B.B Cream

Smooth Moisture Reflex B.B Cream

Moisture Base

Pore Care Base

Gold Pearl B.B Cream

White Pearl B.B Cream

Smarter, More refined

2012

7th Generation
1st place in Korean Get it Beauty blind test

Super Moving Touch

Super Light Touch

2012 COMPANY PROFILE

B.B Cream Story

BB Cream, a brand new cosmetics category, is changing the lifestyles of all women.
The name B.B is a short form for Blemish Balm. German dermatologists initially used it to help laser surgery patients protect, soothe and regenerate their highly sensitive skin while providing good coverage for postlaser scars and redness. Clinical-use blemish balm had no sun-block function, and usually had a thick texture and a dull finish, despite having an expensive price tag. In 2006, Hanskin CEO Mr. HyunSuk Lee, who suffered from skin problems himself, collected natural ingredients, adapted the technology and successfully developed and named this wonder cream for himself, and in this way, the worlds first consumer-use B.B cream was born. Consumer-use B.B Cream is suitable for all skin types and is targeted at people with sensitive and acne-prone skin. It has the advantages of both skin care and makeup as it improves the skins condition and evens out the skin tone while providing coverage for dark spots and other imperfections. It is a multi-function cream offering sunscreen, skin protection, anti-wrinkle, brightening and hydration effects. Mr. Lee shared this wonder cream with users online who suffered from skin problems similar to his own. The company then distributed more than 7 million free samples to the general public. Later, B.B Cream became a craze in the entertainment industry. Many famous Korean actresses who starred in hit dramas began using it as a beauty aid. The trend soon spread to Japan, South East Asia and to the rest of the world.
The Original B.B brand, The Professional B.B brand The leading B.B brand.

What makes us better?

1) Skin-friendly: Tests by dermatologists show no irritation for all skin types of all ages 10-50. 2) Professional: As the creator of B.B, we set the standards and define the future of B.B cream. Our technology expertise and core philosophy in Product Development ensures high performance and minimized irritation of each item. 3) Variety: We offer more than 28 types of B.B cream to cater to all kinds of troubled skin and consumer needs 4) Smart product: We innovate to move from multi-step to single-step skincare and makeup, from manual work to the automatic help of tools.

Traditional Skincare and Makeup routines Powder Foundation Base Suncream Moisturizer Anti-wrinkle serum

LESS TIME, LESS MONEY, LESS WORRIES FOR MORE BENEFITS AND VALUE
All in One solution with B.B Cream B.B Cream Moisturizer

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HANSKIN

Domestic Business
We serve our customers not as a lofty beauty icon, but as a daily beauty care brand that is accessible to every normal family.

Domestic Channels
Brand Shop Duty Free Shop Homeshopping Online Gangnam, Myeongdong, LeeDai, A-land Lotte, Silla, Dongwha, Paradise, JTO Hyundai, GS, NS, CJ Hanskin online store, GS, CJ, Hmall, LotteMall, New world Department Store Hyundai DPS, W Mall

Brand Shop

Duty Free Shop

Department Store

Homeshopping

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2012 COMPANY PROFILE

Overseas Business
In the past 10 years, we have been able to expand our customer reach and become global simply through our competitive product quality.

Overseas Channels
Country NETWORK Partners Japan, China, Hongkong, Taiwan, Vietnam, USA, Singapore, Indonesia COSTCO, Watsons, QVC etc

China America HongKong Taiwan Japan

Vietnam

1. Store image of Hongkong and Macau 2. Billboard outside of Taiwan Watsons Personal Care Store 3. TV commercials by famous endorser in Japan Ms. Yoon, Sonwha 4. Huge billboard commercial in the main street of Tokyo, Japan

Hanskin Premium Magic B.B Cream ranked the 7th in the list of 30 Best Hit Consumer Products nominated by Nihon Keizai Shimbun (NIKKEI Inc), top economic newspaper in Japan (H&M 8th, Sony Blueway 9th, i-Phone 11th)

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HANSKIN

Social Commitment
Through numerous charity and social outreach efforts such as We Love You and Better World, we show our gratitude to our beloved customers who have encouraged and supported Hanskin, and show our gratitude to the world by building a beautiful and sustainable life.

We Love You
Global contribution
Better World jointly founded by HANSKIN, Green Cosmetics and Costree in 2009, aims to protect and improve living conditions for community children, while providing educational services to kids with financial difficulties and other needs. 3% World Donation: A total of 3% of the profit from World B.B (Super Light Touch B.B, Super 3 Solution B.B and World Foam Cleanser) will be set aside to donate to various public organizations each year.

Terrafugia
HANSKIN reinvested in hightechnology fields including the venture company Terrafugia, a flying-car company founded by award-winning MIT-trained aeronautical engineers and MBA holders to power the future of humanity.

DEPORTIVO COREANO
HANSKIN sponsored this promising Argentina soccer team to encourage young and passionate people to pursue their own dreams.

Orphanage

Ik Sukkwon

HANSKIN employees actively participated in community programs, visiting poor families to help with their daily chores, donating furniture and books, and teaching kids how to deal with daily life.

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2012 COMPANY PROFILE

CHAPTER 2

About PRODUCT

HANSKIN

B.B CREAM

All womens skincare and makeup begins and ends with HANSKIN B.B cream
With a mild formula and natural coverage, HANSKIN B.B cream ushered in a brand new style of Nude Look and created a new category of cosmetics. The wide range of B.B creams addresses the needs of all types of skin. Among these, there are the top five items.

BEST 5

/ Premium Perfect Super Magic B.B Cream / Super Plus Perfect B.B Cream / Super Light Touch B.B Cream / Super Snail B.B Cream / Smooth Reflex Moisture B.B Cream

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2012 COMPANY PROFILE

Premium Perfect Super Magic B.B Cream

A must-have item, a best-seller since its launch
Brightening, Sunblock, Anti-wrinkle Contains variety of essence from plant extracts. Provides long-lasting and natural concealing of skin imperfections. Supports even and smooth skin, with a youthful glow from within.
Coverage Durability Oil Moisture Sense
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HANSKIN

Super Plus Perfect B.B Cream

Skin doesnt get more perfect than this!
Excellent application to skin, perfect blemish coverage. Feather-light makeup finish. Instant and constant absorption of excess sebum and oil for all-day wear.
Coverage Durability Oil Moisture Sense

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2012 COMPANY PROFILE

COSMOPOLITAN
Get It BEAUTY Blind Test 2011, 1st place in B.B category ELLE Girl Beauty Award 2011, 1st place in B.B category SURE 11th BEAU- COSMOPOLITAN TY AWARDS, 2011 BEAUTY 2nd place in B.B AWARD, 3rd category place 2012 W Magazine Best Must-have Beauty Items, 1st place in B.B category

Super Light Touch B.B Cream

Shower-fresh, vibrant skin!
Contains variety of amino-acid complex and rich in nutrients and hydration. Rejuvenates skin cells and enhances skin vitality, providing deep skin care. Leaves skin silky and smooth, supple and hydrated.
Coverage Durability Oil Moisture Sense

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HANSKIN

Super Snail B.B Cream

Delivering tight, supple and lustrous skin!
A total solution including snail mucus extract and botanic ingredients known as Angel Food. Intensive hydration and nutrients to help minimize external irritation and keep healthy skin with extra skin care effects.
Coverage Durability Oil Moisture Sense

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2012 COMPANY PROFILE

Smooth Reflex Moisture B.B Cream

Design makeup with a makeup designers choice
3D Lift-up Gel and strictly selected ingredients, Optimizes both the makeup and skincare effects. Self-adjusting particles merge with facial expressions Reflects light dynamically from all directions, for a fabulous look from the inside out!
Coverage Durability Oil Moisture Sense

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HANSKIN

2012 Best Item! The secret of shining and gorgeous skin coated with moisture.

SUPER MOVING TOUCH

Loved by makeup artists, celebrities and power bloggers since its launch in South Korea, 15,000 subtle vibrations per minute deliver shining and lustrous skin.

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2012 COMPANY PROFILE

st

Get It Beauty Blind Test Result

May 23, 2012 Vibrating Foundation Part

Super Moving Touch

15,000 subtle vibrations per minute
It vibrates 15,000 times per minute at an almost undetectable volume in 360 degrees, giving skin the optimal evenness, a smooth touch and a watery radiance. In this way, it provides a level of quality that can compete with a professional salon.

2.5 times better application

The subtle vibrations help to quickly refine the application and texture of cream.

Neat design
The streamlined curvy design, neat white color and compact size make it adorably light and convenient for makeup correction, anytime and anywhere.

The Rubicell puff

Super Moving Touch 42.7mm X 42.7mm X 81.3mm

It can absorb water 9 times its own weight, helping provide glowing and soft skin.

Super Light Touch B.B Cream(Pact)

3.88% improvement in skin after 4 weeks
Patented peptide Palmitoyl Dipeptide-10 protects skin from damage, while Palmitoyl Tripeptide-1 helps lift skin.

st

Get It Beauty Blind Test Result

February 9, 2011 B.B Cream Part

75% moisture retention after 12 hours

A patented ingredient extracted from hyaluronic acid enhances the retention of moisture, while the patented Skin Proof Fact expands the water channel of skin to hydrate inside and out.

95% skin tone retention after 12 hours

The product contains more refined and homogenous particles compared with regular colorant particles, which help it adjust to the skin tone and enable wear for long hours without change.

No irritation to skin of all ages

Tests on cosmetics users of all ages (from tens to fifties) showed no irritation to skin due to the minimized use of irritants in the formula, indicating that this product is appropriate for people of all ages.
Test executed by: Clinical Support Center for Chinese Medicine Biological Industry at SoeMeong University Super Light Touch B.B Cream 15g Ligh SPF30 PA++

Remark Get it Beauty on OnStyle TV channel is the most popular live beauty program in South Korea, offering information on the latest beauty trends. Super Light Touch: http://getitbeauty.interest.me/getitbeauty/BlindTest/View/1?page=5 Super Moving Touch: http://getitbeauty.interest.me/getitbeauty/BlindTest/View/49

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HANSKIN

SKIN CARE

For a fundamental improvement in skin conditions For the health and natural beauty of skin
Having grown through positive word-of-mouth, HANSKIN uses natural materials to make high-performance products that everyone can use with ease and confidence. Our small-batch production process ensures the freshness and effectiveness of our products.

/ Lipomide Essence / Olive Essential Cleansing Oil / Mild Cleansing Foam / Aqua Cleansing Water / Trans Cleansing Cream / Trans Cleansing Gel / Hyaluron Skin Lotion / Super Collagen Gel / Super Aqua Moisture Gel

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2012 COMPANY PROFILE

Lipomide Essence
Enhance the protection barrier of your skin!
Lipomide was created by applying the leading-edge Liposome DDS (Drug Delivery System) to ceremide, one of the best-known skin stabilizers and moisturizers used today.
No paraben, No Alcohol, No mineral oil, No Surfactant, No artificial fragrance, No colorant

6 Free

Capsulized Ceremide slips down to each layer of skin and restores its natural defense ability. It relieves all kinds of skin problems caused by ceremide deficiency.

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HANSKIN

HANSKIN CLEANSING
Mild formula offering both cleansing and skincare, Rich foam removes dirt and waste from all areas of the skin, Hydrating while nourishing and lifting skin for a more supple look.

Trans Cleansing Cream

A dermatologist-tested cleansing oil that transforms from cream to oil when applied, then hydrates while cleansing to treat rough and fatigued skin.

Trans Cleansing Gel

An oil-free gel-like cleanser that provides deep cleansing without irritation and helps strengthen the skins natural defense ability with rich moisture.

Aqua Cleansing Water Mild Cleansing Foam Olive Essential Cleansing Oil
An extra mild formula with 59% Olive oil and flower essential oils, which soothes skin rashes and redness while preventing infection. The whipped-cream-like microsized cleansing foam gently messages away dead skin cells and thoroughly lifts up impurities. A formula with highly-hydrating ingredients that combines cleansing and protein recovery function with no irritation.

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2012 COMPANY PROFILE

HANSKIN 3 SOLUTION
It seems that more skincare steps tend to cause more irritation to skin. Repetitive process can get in the way of good skin care. HANSKINs 3 Solution has just three steps.

Hyaluron Skin Lotion

A PH = 5.5 sub-acid formula that quickly restores skin balance and maintains water-oil balance around the clock. A powerful moisturizer with hyaluronic acid that holds water amounting to 6000 times its own weight.

2 3

Lipomide Essence
Capsulized ceremide permeates deep down to enhance the protective barrier of your skin.

Super Collagen Gel

A SKIN+Essence+Cream 3-inone formula rich in 4 kinds of collagen and double elastin to deliver luxurious moisture and lifting effects.

Super Aqua Moisture Gel

A SKIN+Essence+Cream 3-in-One formula rich in hyaluronic acid and collagen that provides Whitening+ Anti Wrinkle+Hydrating effects.

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HANSKIN

MAKE-UP

HANSKIN MAKE-UP LINE

Fast, Focus, Fabulous. These are the three concepts through which we promote the unique, understated beauty of each individual.

/ FAST LOOK
Nude, basic, chic makeup

/ FOCUS LOOK
Innocent and romantic makeup

/ FABULOUS LOOK
Glamorous and fancy party makeup

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www.hanskin.com