MASOOD TEXTILE MILLS (CASE STUDY)

Masood Textile mills (MTM). Headquartered in Faisalabad Pakistan, Is a leading knitwear exporter. It generated revenues in excess of Rs 9 billion in 2008 and employs close to 16000 people. It is a vertically integrated unit that manufacture3s knitwear for renowned international brands such as Polo, Ralph Lauren, Tommy Hilfiger, Hanes and levis and big stores like JCpenny, Macys, Kohls and Wal Mart in the unites states. Over 85 percent of its exports are to the united sates and the remaining are to Europe. MTM is Proud to be the only Pakistani company to have installed a sophisticated computerized bar coding system which allows it to track a product and all of its various components right from spinning to the packed product. This has dramatically improved their quality of production and reduced rejection rates. Leading to both satisfied customers and improved profitability. The apparel trade of the world was expected to change significantly in 2005, when textile quotas were toe be phased out. For most Pakistani suppliers the challenge was to stay competitive despite the expected inroads by countries, especially China, supplying less expensive apparel. In order to move away from a mere price based competitive advantage, MTM initiated projects to add value to ties important customers overseas. Based on its extensive experience in IT based management of materials, MTM launched a direct to store (DTS) business service to delight to its customers by reducing their lead time and logistic management worries. MTM had the expertise in technology , deep products knowledge, excellent human resource, and most importantly right mind set of providing total customer satisfaction that led to DTS. It has helped us to graduate from being just another knitwear vendor from Pakistan to a strategic collaborator and partner to our valued customers,

SWOT ANALYSIS: STRENGTHS:

MTM have a Sophisticated Computerized bar coding system which allows to track various components of its product right from spinning to the packed product.

Due to MTM experience in IT based management of materials, MTM launched a direct-to-store(DTS) business service to delight its customers by reducing their lead time and logistic management worries.

WEAKNESSES:
Limited to only United States and Europe. MTM Computerized bar coding system can be copied by other Textile Mills.

THREATS:
China is the main threat to MTM because it produce less expensive apparel in order to move away from a mere price based competitive advantage. Recession, Decrease in Consumption of Products. Increase in oil prices, increase the production cost by which competitor can take advantage of that.

OPPORTUNITES:
Expansion of business to Other countries and continents of the World. Further improved customer satisfaction.

RECOMMENDATIONS:
Minimise the effect of oil prices rises by hedging their oil purchases and operating the Mill efficiently. Work flat out at attracting customers by providing the best service. Continue to cut cost and attract more customers.