1 A BCD E-

How often do you use shampoo? Twice every day (0) Once every day (1) Once every 2-3 days (0) Once every 4-6 days (0) Once a week (or above) (0)

How often do you change your brand? A. B. C. D. E. once every month ^^ 2 months ^^quarter ^^half yr ^^year or above

How many shampoo brands are you using now? A. B. C. D. 1 brand 2brands 3^ 4^ or above

I have compared diff brands/types of shampoo before I make purchase decision A. B. C. D. 1 2 3 others: pls specify

I usually pay attention to shampoo advertisements A. B. C. D. E. F. TVC Newspaper Magazines Internet Celebrity endorser Friends

I usually spend time and effort deciding which brand to buy My purchase decision be affected by sales promotion (eg premium, bonus pack etc) at a purchase point I favor to buy those shampoo brand(s) with product sampling Product function A. Gain nourishment

B. Retain Moisturizing C. Good for anti-hair fall Low price Reputable Brand Effective Ingredients Natural Ingredients

Guidelines: You should first define who your target audience is. Makes sure you don't leave any open ended questoins, people get lazy with answering those. Use scales because this would be a predominatly prefference and taste issues so scales from 1 to 5 with prefferance gradations would be sufficient. Eliminate responce eror by eliminating too personal questions such as - what state is your hair in? Not many women will want to addmit to having damadged and dry hair. Demographic questions, such as gender, age, income and such must be placed at the end, otherwise it would decrease response rate. Makes sure you know how to analize the data you will gather by the questionnaire. Principles of Questionnaire Construction Disclaimer This is to acknowledge that the following survey is purely for educational purposes. The identity of the respondent will be kept condential. Name of Respondent: Age: Sex: Occupation Approximate income level Please answer the below-mentioned questions as applicable 1 .W h a t p r o d u c t d o y o u u s e f o r y o u r h a i r ? 1 . 1 . S h a m p o o 1 . 2 . S o a p 1 . 3 . S h i k a k a i 1 . 4 . S h a m p o o a n d S h i k a k a i 2.If you use a shampoo, how often do you use it? (select the nearest range) 2 . 1 . D a i l y

2 . 2 . T w i c e a w e e k 2 . 3 . W e e k l y 2 . 4 . M o n t h l y 3.If you use shikakai, what brand do you use? 3 . 1 . M e e r a 3 . 2 . K a r t h i k a 3 . 3 . H o m e m a d e 3 . 4 . O t h e r 4 .W h a t b ra n d o f s h a m p o o s d o y o u u s e ? 4 . 1 . C h i c 4 . 2 . C l i n i c p l u s 4 . 3 . H e a d a n d s h o u l d e r s 4 . 4 . A n y t h i n g t h a t i s i n e x p e n s i v e 5.In what Quantity do you buy shampoo? 5 . 1 . S a c h e t s 5 . 2 . B o t t l e s / B i g g e r p a c k s 5 . 3 . F a m i l y p a c k s Shampoo Usage In Rural Markets 5 . 4 . M i n i b o t t l e s 6.Is shampoo a necessity for you? 6 . 1 . Y e s 6 . 2 . N o 7.How many members of you family use shampoos? 7 . 1 . A l l 7 . 2 . S i b l i n g s o n l y 7 . 3 . O n l y y o u 8 .W h a t f e a t u r e s d o y o u l o o k f o r i n a s h a m p o o ? 8 . 1 . S m o o t h e n i n g o f h a i r 8 . 2 . A n t i D a n d r u f f 8 . 3 . C o n d i t i o n i n g 8 . 4 . T o p r e v e n t h a i r f a l l 9.If your income rose, will you increase the consumption of shampoo? 9 . 1 . S t r o n g l y a g r e e 9 . 2 . A g r e e 9 . 3 . C a n t S a y 9 . 4 . D i s a g r e e 9 . 5 . S t r o n g l y D i s a g r e e 10.How easily is shampoo available to you? 1 0 . 1 .Ve r y co n v e n i e n t 1 0 . 2 . I n c o n v e n i e n t 11.Do you nd any additional u tility by using shampoos? 11.1.I use it because it is used in urban areas 11.2.It really helps me maintain my hair 11.3.I use it because someone at home uses it 11.4.I do not nd any difference between a shampoo and a soap 12.What do you look for while buy ing a shampoo?

1 2 . 1 . P a c k a g i n g 1 2 . 2 . F e a t u r e s 1 2 . 3 . C o s t 1 2 . 4 . B r a n d

Shampoo Purchase Habit Questionnaire

Respondent Product Usage 1*How often do you use shampoo? Once every day 2*How often you change your shampoo brand? Once every year or above 3*How many shampoo brand(s) that you are using now? 1 brand Purchase Decision Please indicate to what degree you agree/ disagree with the following statements when you make shampoo purchase decision. (1 means strongly disagree and 7 means strongly agree) 4*I have compared different brands/types of shampoo before I make purchase decision 3 5*I usually pay attention to shampoo advertisements 3 6*I usually spend some time and effort deciding which brand to buy 3 7*I intend to buy shampoo brand with heavy advertising in TVC

5 8*I intend to buy shampoo brand with heavy advertising in newspaper 4 9*I intend to buy shampoo brand with heavy advertising in magazines 5 10I intend to buy shampoo brand with heavy *advertising on internet 4 11The celebrity endorser of the brand will affect my *purchase decision 4 12My purchase decision will be affected by sales *promotion (e.g. premium, bonus pack, etc.) at purchase point 6 13I favor to buy those shampoo brand(s) with *product sampling 6 14I will try shampoo brand(s) that is recommended *by friends 5 How desirable is the following attributes affect your choice of shampoo? (1 means strongly undesirable and 7 means strongly desirable) 15Product Function - Gain Nourishment * 4 16Product Function - Retain Moisturizing * 6

17Product Function - Good for Anti hair fall * 6 18Low Price * 6 19Reputable Brand * 5 20Effective Ingredients - Natural Ingredients * 4 21Effective Ingredients - Chinese Herbal *Ingredients 4 22Effective Ingredients - Premium Ingredients * 4 23Trustworthy Manufacturing Place * 5 Brand Awareness 24Please list the name the shampoo brands that *you recall in the market. sdfsdf Brand Awareness 25Have you heard about the following shampoo *brands? 1. Asience 2. Bawang 3. Clairol

4. Dove 5. Head & Shoulders 6. Vidal Sassoon 7. Pantene 8. Rejoice Advertising Success (Endorser) 26Have you currently seen a shampoo brand using * as endorser? If yes, please name the brand. Yes

27Please name the brand fasdfasdf 28What is the key message communicated in the ad? asdfasdf 29Do you like the ad? Why? asdfasdf 30Have you currently seen a shampoo brand using *Jacky Chan () as endorser? If yes, please name the brand. Yes

If your answer is 'Yes ', 27. If your answer is 'No', p

31Please name the brand asdfasdfa 32What is the key message communicated in the ad? sadfdasf 33Do you like the ad? Why? adsfasdf Advertising Success (Product feature)

If your answer is 'Yes ', 31. If your answer is 'No', p

34Do you know the brand being featured in the *following ad? Don't know

35Please name the brand 36What is the key message communicated in the ad? 37Do you like the ad? Why? 38Do you know the brand being featured in the *following ad? I know

If your answer is 'I kno If your answer is 'Don't 38.

39Please name the brand cfasdfasd 40What is the key message communicated in the ad? axcasdvasd 41Do you like the ad? Why? ascasdcdasf Brand Perception Please answer base on shampoo brand 'Asience'. Please indicate to what degree you agree/ disagree with the following attributes. (1 means strongly disagree and 7 means strongly agree) 42Product Function - Gain Nourishing

If your answer is 'I kno If your answer is 'Don't 42.

4 43Product Function - Retain Moisturizing 4 44Product Function - Good for Anti hair fall 4 45Low Price 3 46Reputable Brand 5 47Effective Ingredients - Natural Ingredients 4 48Effective Ingredients - Chinese Herbal Ingredients 5 49Effective Ingredients - Premium Ingredients 3 50Trustworthy Manufacturing Place 5 51Please list other words that you can think of when you heard the brand 'Asience' asdfcasdfa Please answer base on shampoo brand 'Bawang '. Please indicate to what degree you agree/ disagree with the following attributes. (1 means strongly disagree and 7 means strongly agree) 52Product Function - Gain Nourishing 4 53Product Function - Retain Moisturizing 4

54Product Function - Good for Anti hair fall 4 55Low Price 4 56Reputable Brand 4 57Effective Ingredients - Natural Ingredients 4 58Effective Ingredients - Chinese Herbal Ingredients 4 59Effective Ingredients - Premium Ingredients 4 60Trustworthy Manufacturing Place 5 61Please list other words that you can think of when you heard the brand 'Bawang' adfaefaef Other Information 62Age * 20 - 29 63Sex * Female 64Marital Status * Single

65Which shampoo brand(s) are you using now? * Pantene Shikakai is a traditional Indian hair care product popular as a natural alternative to other detergents and shampoos. The word shikakai translated literally into English as "fruit for hair," and is considered by some a better approach to hair care than the chemicals in many shampoos for both environmental and personal health reasons. This product is also often advertised as a cure for dandruff or for promoting hair growth. Made from powdered Acacia concinna, this natural shampoo is applied as a paste to the hair, massaged into the scalp, and then rinsed out with warm water. Washing hair with shikakai alone works because the bark of Acacia concinna contains saponins, which are traditional cleaning agents. It also has detangling properties, so no additional products are required. Being naturally mild, it is also particularly useful for people with sensitive skin. Some people do advise oiling the hair with a product such as coconut oil overnight so that one's hair will not get dry. However, this natural shampoo does little to disrupt the hair's natural oils, so this is typically not considered necessary. Shampoos containing shikakai that are ready to use are also available. The ingredients of these products should be inspected prior to purchase because they do not always contain only Acacia concinna. Often, a shikakai shampoo mixes other ingredients such as henna or natural oils in the same bottle. A premixed product is more convenient and less messy, but it provides the consumer with a decreased ability to tailor his or her hair care. Traditionally, a hair oil such as castor oil or coconut oil is first applied to the scalp, massaged in, and allowed to soak in for one or two hours. Shikakai paste is then worked into the hair to get rid of the oil. A warmwater rinse follows. This traditional routine can be very messy as well as time consuming, which is why many people even in India no longer use this traditional shampoo. Those who like this product claim that it makes hair grow stronger, shinier, and longer. On the other hand, some believe it makes hair dry, and some have had bad experiences with undisclosed ingredients in

prepared powders dying their skin or hair. Whether shikakai works on a person's hair has a lot to do with the individual properties of that person's hair. Shikakai seems to work on many hair types and is a good option for those in the market for a natural product.

BANANA AND VANILLA SHAMPOO

Art.No.: 506011448183 [+] zoom

Fresh and tasty banana shampoo leaves hair manageable, healthy and soft, with vanilla extracts to restore shine and natural goodness.

BANANA AND VANILLA SHAMPOO

Fresh and tasty banana shampoo leaves hair manageable, healthy and soft, with vanilla extracts to restore shine and natural goodness.
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