Part One

Origin of the report

Objective of the Study

Scope of the Study

Limitation of the Study

Methodology of the study

An overview of Epic Designers Limited

ORIGIN OF THE REPORT

The report is prepared as partial fulfillment of the MBA Program of final term to gather real life knowledge about the nature marketing especially in the area of financial institutions. The purpose of the study is to provide the real life view and insight of business in relation to the theory that we have studied in the MBA program.

OBJECTIVES OF THE STUDY

To feel how the practical work environment in financial institute To describe the operations of the Buying House Business in Bangladesh especially Epic Designers Limited To describe the nature and type of the business To describe the marketing activities of the Buying house in Bangladesh To analyze the behavior of overseas customer

SCOPE OF THE STUDY

Marketing is everything involved in attracting and bringing customer to the door of ones business. It is not just running commercial on screen or publishing ad on newspapers but the way the people of the organization treat current customer, the way they answer the phone, the way the office, building, equipments and personnel look does a lot more. Capturing market share and strengthen the brand image largely depend on a effective and brief marketing plan, which started with the customer, and their needs and wants. To serve the customer best and gain a position in the mind of customers it needs all the departments and unit of the firm to taking part in the marketing program, i.e. it needs a holistic view (holistic marketing approach). As customer analysis is the prime consideration to prepare a plan and set the strategy to achieve the organizational success, in this report they cover some potential customer and analysis their needs and wants.

LIMITATION OF THE STUDY

There are some limitations I face while preparing the paper. I had a little scope to cover such a huge market for buying house business in Bangladesh. Time constrain in the internship program did not allow me to visit a large number corporate house. Most of the organizations are reluctant to provide information. Current and adequate information is hard to collect As a novice it was tough for me to make evaluation and finally draw recommendations.

METHODOLOGY OF THE STUDY

Sources of Data: Data used in the study were collected from both primary and secondary sources The Major sources of primary data are: Interview with the personnel of different deferments of buying house Interview with industry expert Interview with some potential & existing garments owners Observing, activities of the different departments. Conversation with the existing clients. The secondary sources of Data are: Publication materials of BGMEA Annual reports of Epic Designers Ltd. Use of published books, articles, journals, report on Buying House from different sources. Information published on internet

An Overview of Epic Designers Limited

Epic Designers Ltd. was first established in 1997 at Banani in Dhaka. It is a partnership business. It serves as a multinational business in our country. The owners of this business are- Mr. Ranjan Tika Mahtani and Mr. Mohon Chattaram. They are Indian citizen. At first, they jointly started their business at Banani in a very small scale around 10 employees, and one office guard. It is basically serves as a buying house in our country. In the initial stage, they have total investment around Tk. 1crore (authorized capital) and Tk. 50,000.00(paid up capital) which was to consider as operational expenses to run their business. In introductory stage, they collected order from U.S.A and Europe for our local garments factory. Day by day they grew up their business quickly. Now, according to the tax authority of Bangladesh, Epic Designers Ltd. pays highest tax to the government of Bangladesh. Epic Designers Ltd. is the biggest buying house in Bangladesh. Not only its function deliver in Bangladesh also in overseas market.

At the present moment, Epic Designers Ltd. has 284 employees which are to be considering as- Merchandisers, Production, Commercial, Accounts, and Administration in Bangladesh Liaison office. In addition to this, Epic Designers Ltd expenses around Tk.35 lakhs in financial sector and Tk.33 lakhs in management sector.

Part Two

Buying House Concept in Bangladesh

Buying house in Bangladesh as a concept

Garments trade is an influencing sector to world economy. The heritage of Bangladesh in this sector is very important. Ready made garments (R.M.G) sector is playing the most important rule in earning of the highest foreign currencies and creating employment opportunities of large number of unemployed men and women. Its contribution to the total foreign earnings is 76% and its contribution to G.D.P is 5%. Around 2 million people are directly engaged in this sector, 90% of this large number of employees is women who are contributing in national economy. For that reason, growth in the garments exports has been possible if the buying house sector in Bangladesh gets more opportunity from the government of Bangladesh. After the liberation this business got start in Bangladesh. It got momentous with the introducing of quota system. The pioneer name of exporting garments in abroad is Late Nurul Quader Khan, a civil servant, the ex Principal Secretary of Mujibnagar Government. He opened the door of export through establishing Desh Garments. Many big entrepreneurs of this sector are created of Mr. Nurul Quader Khan. Since 1969 at first Desh Garments Ltd. run their activities in the East Pakistan. After that, day by day there are many garments factory established in our country during the various periods. But very sad news that, our maximum owner of garments factory are unable to deal with the overseas market. They are not enough educated and professional to collect the order of the foreign buyers. As a result, our local garments factory loosed a lot of foreign orders. For efficient and effective liaison maintaining with our foreign buyers, the buying house concept has developed in Bangladesh.

Part Three

Organizational Part of Buying House

Selective buying house Organ gram Products, Services & Order Collections Objectives Functions of Epic Designers Ltd

Selective Buying House

Epic Designers Limited Name Office Address (Bangladesh Liaison office) Epic Designers Limited 3rd Floor, Abedin Tower, Plot#35, Road#17, Banani, Dhaka, Bangladesh. Tel: (8802)8822806/9881103-5 Fax: (8802)8823692/8823125 Web.www.epicdesigners.com 27/F, Paul Y. Centre, 51 Hung to Road, Kwun Tong, Kowloon, Hong Kong Tel. (852)35120800 Fax :( 852)23458558 Vietnam Office Dong Khoi Street, Tan Hiep Ward, Bien Hoa city, Dong Nai Province, Vietnam. Tel. (84-61)824711
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Its branches: Hong Kong Office

Fax: (84-61)824712 Organ gram

Products
Epic Designers Limited is doing all type of Yarn Dyed, Fabric Dyed, Printed and Embroidery Garments. In Dying & Printing Epic Designers Limited keep the colour and rubbing fastness 4-5 and 60C abed doing all types of garment fabric washing for final finishing (As what technically required)

In Knitted garments
Basic T-Shirts, Polo Shirts, Sweat Shirt, All types of Pyjama set, Jogging suits, pullovers, Hooded T-shirt, Tank Tops, Boxer shorts, Bermuda shorts, Night Wears, Fleece Jackets, Cardigans, Ensembles, Mama Briefs, Mini Briefs, Full Briefs, Low Raise Brief, Western Thongs, Bikini Briefs, Tanga & Panties and all other high fashion Garments for Men, Ladies, Boys, Girls, Children's & Kids for Summer / Winter.

In Woven Garments
Shirts, Pants, Cargo pants, Cargo shorts,3/4Th pants, Ladies Tops, Skirts, Pyjama set, Boxer Shorts, Bermuda Shorts and Night Wears in Fabrics Poplin, Sheeting, Denim, Flannel, Gaberdine, Voile, Madras checks, Crush fabrics etc from 100% Cotton, Cotton Lycra Mix , Polyester Cotton Mix , Polyester Viscose Mix etc

In Home Furnishing Textiles

Pillow Cover, Bed cover , Cushion Cover, Chair Pad, Place Mats, Floor Mats, Pot holders, Table Cloth, Dish Cloth, Runner, Aprons, Mittens, Gloves, Napkins, Kitchen Towel, Tea Towel, Picnic Throws , Curtain cloth and other Home Products.

In Denim Garments
Denim items only as jeans pant. It can be categorized under: Jeans shirt, Full jeans, Half jeans, Disco jeans, Ladies jeans, Jeans pant: Full jeans pant, Half jeans pant, Disco jeans pant, Ladies& Gents. Jeans pant

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Services

Garment Designing, Development & Distributions Quality Control

Epic Designers Limited having strong network with capable and well established suppliers working specially for their valuable customers.

Sourcing:
Proper sourcing is the key to quality and cost. This involves locating manufacturing units based on the customer's expectation with regards to quality, quantity, and competitive price. The source is assessed in terms of financial status, factory infrastructures, production capacity, and quality control system and export performance. It helps to source the best manufacturer who can offer best quality, best price with proper delivery of the desired garments. The company services are further extended in locating fabric sources, dyeing and printing ultimately promoting quality of merchandise.

Garment Design, Development & Distribution

Epic Designers Limited regularly explores diverse products with quality designs. Their design team and merchandisers help the buyers in development of new samples and sourcing new fabrics. Samples can be developed with exact color, fabric and style requirements depends upon season with different types of printing works, Embroideries, Beadworks, Sequin's and Patchwork also available. The company can develop samples based on the customers requirements. Samples can be developed and submitted within stipulated time as per the requirement and the style.

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Quality Control

Epic Designers Limited had a very good team for this department and this is the most important function of their buying house. Their team of qualified experts starts their work from the stage of yarn knitting / weaving, dyeing, printing process and the pre-production samples, online inspection and final inspection. They are providing lab test certificates to the buyers and such cases they give the certificates from some labs or specific organizations like SGS/ITS on the buyers requirement. The Initial Inspection is ensuring the out come of finished Garments with the highest quality in all their product line. In the Inspection the company checks the quality of yarn, fabric and basic specifications like Gram mage, Printing durability, Color fastness and shrinkage also verify the Lab Test Reports before starting the Bulk Production Epic Designers Limited is strictly following AQL Standards and Random Inspection procedures. They are strictly following the matters to match the buyer's requirements is as follows.

Material touch feel and appearance Colour Shade and Design Style workmanship Accessories Weight as required Measurement against specification Makeup, Labeling and Hanging Presentation Packing assortment/Marking

The International buying house is known for its reliable performance that has earned accolades from its worldwide buyers. The Bangladeshi buying agent them committed to provide the best quality, timely delivery and most competitive prices. They are the most favored among all buying agents in Bangladesh, for our best quality products, perfect packing and timely delivery at most competitive prices all over the world. Provide the best quality products at best rates and on timely delivery.

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Infrastructure& Orders
Take L/C from foreign buyers by the bank/ owners Example: Suppose, $ L/C 20,000.00 Order is taken by Epic Designers Ltd. To sell this order to our local garments factory at Lower price/ Discount. Example: Suppose, $ L/C 17,000.00

Profit of Epic Designer Ltd= ( $ 20,000.00 $ 17,000.00) = $ 3,000.00

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Objectives of Epic Designers Ltd

Provide Market Information and develop new resources & products and locating the sources to meet the requirements of the customer with regard to fashion and design. Provide well-established suppliers and negotiating the best price from their reputed suppliers. Monitoring of the order from fabric procurement stage to final shipment and reporting the status of the order to the buyers with systematic follow up on each stage and execution of orders on time delivery. Providing Regular production updates and sample status to the buyer. Giving suggestion to the buyer about the fabrics, dyeing and printing process and their positive and negative points and caution the buyers about pitfalls involved. Co- ordinate buyers visit to Bangladesh and fixing appointments with suppliers. Provide wide band communication services to give immediate Response to their customers & suppliers. Buyer's feedback reports on each shipment. To ensure accelerated growth of foreign currency through export in garments. To increase productivity of the ready mate garments (R.M.G) in our country. To ensure optimum utilization of financial resources through proper financial analyses and investment feasibility study for proper utilization of loan and equity portion of investment. To create and deliver foreign market information of R.M.Gs products and services for our local garments factory. To innovate new product process and technology through designing, developing and supplying of new order of the product. They provide the highest tax in the buying house sector of Bangladesh which is according to the tax authority of Bangladesh. They reduce our unemployment problem of Bangladesh and train them properly. They increase our proper utilization of foreign currency in the export side.

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Functions of Epic Designers Limited

Their Customers are highly valued in their organization and as a team that try and make sure that our customers are fully satisfied with our performance and results. They always ensure that our customers are happy with them by giving them best result of sampling, production, quality, shipment schedules and the best communication at all times. They are giving First priority of their customer in their organization and they believe their customer must be satisfied with their product Quality, Shipment schedule & for best cooperation.

Functions:
1. Find out potential manufacturer for their buyer. 2. Negotiate low price complete garments for their buyer. 3. Sampledevelops: Samples are developed to suit the season's colors, fabric and style based of their buyer's requirements. Any numbers of sales man samples are made as per the buyers requirements and courier them directly to the buyers. By offering these crucial services, they assist their buyers marketing efforts in their own country by giving them an edge over theirs.

4. Minimize operating cost & minimization risk for buyer. 5. Order execution & Quality control. 6. Good custom & commercial

support:

An identification of the goods during the loading is made to ensure that only the inspected goods are being stuffed without getting mixed up with the un-inspected goods. Shipping documents are checked as per the buyers instruction and the copy documents are sent to the buyers well in advance of the shipment to avoid any discrepancy.

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Monitoring Systems

Pre-Productioncheck:

Risks are reduced by checking material components, accessories / user manuals etc. at this stage itself.

InitialProductionCheck:

First finished products are checked against buyer's specification and prototype sample. Deviations are identified and brought out for correction.

DuringProductionCheck:

Inspection during production is carried out to check and verify that the initial discrepancies have been rectified and to ensure the average quality standard of production runs.

Inlinepre-final&finalinspection:

Final random inspection is carried out when the total consignment is packed and ready for shipment. FRI is performed according to the International Inspection Standards. The detailed physical inspection of the samples selected at random is based on specifications of the buyers and it cover the criteria such as design / style, shrinkage, accessories, appearance, markings, color, labeling, material, assortments, workmanship, measurements, packing etc.

Fabric Laboratory tests

A laboratory is an extremely valuable component of their services and also facilitates the manufacturer - exporters to transact their business with least quality risk. Laboratory services include: 1. Fabric: Construction particulars (counts, constructions and weight), Strength, Measurement and Seam performance. 2. Analysis: Flammability, Dimensional Stability (Shrinkage) to washing / dry 16

cleaning, Appearance after washing /dry cleaning, Fibber analysis, etc. 3. Color Fastness: Color fastness to washing, Perspiration, Light, Rubbing, Bleaching, Dry cleaning, Organic Solvents, Hot pressing, etc. Dyes & Pigment tests are also carried out. 4. Garment: Dimensional Stability to washing / dry cleaning, Appearance after washing / dry cleaning are tested.

BUYER VISIT
They are here as an extended arming for buyer. They orient their valuable buyers for visit Bangladesh with high security and safety. They accompany their buyers on their buying visits, factory visits and inspection visits. They help them with and arrange their itinerary and accommodation on their visits. They also orient the buyers on the dos and don'ts of the business practice in the country, its culture, customs and tradition to make their visit fruitful and enjoyable.

What benefits can you gain?

1. 2. 3. 4. Improves company focus & reduces the operating costs. Accessing of world class capabilities. Accessing of resources not available internally. Access to the most literate workforce in South Asia which adheres to internationally accepted norms of employment. 5. Ability to diversify product range through multi country sourcing. 6. Ability to react quickly to changes in consumer demand.

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Part Four

Analyzing the marketing environment SWOT PEST FIVE FORCES ANLYSIS

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Now-a-days all business people have sufficient ideas about the market environment but efficient business people think that the most important factor of the market environment is there competitors. So, they need to analyze their competitors effectively. Here They are trying to analyze the market environment on the basis of SWOT analysis PEST analysis
SWOT analysis Strengths (internal) Weaknesses (internal) Opportunities (external) Threats (external)

Five forces analysis

SWOT Analysis Epic Designers Ltd. Strengths:

1. E.D.L has a remarkable reputation in the market 2. E.D.L has a wide distribution channel all over the country 3. E.D.L has a loyal customer base 4. Customer retention rate is high 5. Management is efficient, experienced and highly qualified 6. Competitive price 7. Business growth is high 8. Environment is customer friendly 9. Strong financial support

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Weakness:
There is no separate marketing department Human resources is efficient but inadequate Advertisement and media communication are hardly seen Management style and approach is traditional Price is high in terms of corporate finance comparing to other players 6. intelligence 7. 8. 9. 10. Promotional tools and materials are not good enough Team work practice is often seen absence Decisions are made by only top management; little Back office support is find poor which may make great Executives below the mid-level rarely have market

participation from mid-level to lower level. impact on professionalism and off course overall business performance.

Opportunities:
1. As Bangladesh is a developing country, there is a huge scope for industrial development which result a lucrative market for global business. 2. Current political situation is favorable for business expand 3. To increase global network all over the country 4. To diversified the business in various sector

Threats:
1. Other competitor are very much aggressive in terms of marketing approach 2. Competitors are offering more smooth services to their clients Competitors are mostly joint venture are to capture market position.

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PEST analysis of Epic Designers Limited

PEST ANALYSIS POLITICAL FACTORS ECONOMIC FACTORS SOCIO -CULTURAL FACTORS

Political/legal Monopolies legislation Environmental protection laws Taxation policy Employment laws Government policy Legislation

Economic Factors Infaltion Employment Disposable income Business cycles Energy availability and cost

Sociocultural factors Demographics Distribution of income Social mobility Lifestyle changes Consumerism Levels of education

Technological New discoveries and innovations Speed of technology transfer Rates of obsolescence Internet Information technology

Five Forces Analysis: Key Questions and Implications

What are the key forces at work in the competitive environment? Are there underlying forces driving competitive forces? Will competitive forces change? What are the strengths and weaknesses of competitors in relation to the competitive forces?

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Can competitive strategy influence competitive forces (e.g. by building barriers to entry or reducing competitive rivalry)?

Five forces analysis of Epic Designers Limited

Potential entrants Threat of entrants

Suppliers Bargaining Power

COMPETITIVE RIVALRY Bargaining Power Threat of Substitutes Substitutes

Buyers

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Part Five

Analyzing The Components of The Competitive Environment

Vision& Mission of the company

S.T.P Formula

Different Strategies

Marketing Strategies& their implementation

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Vision
Vision provides the justification of behavior and, therefore, exerts significant influence on marketing decisions.
Activities are underpinned by a set of visions that all business people are asked to respect: They put customers first They are professional They respect each other They work as one team They are committed to continuous improvement.

These are supported by vision of a communications-rich world a world in which everyone can benefit from the power of communication skills and technology. A society in which individuals, organizations and communities have unlimited access to one another and to a world of knowledge, via a multiplicity of communications technologies including voice, data, mobile, internet regardless of nationality, culture, class or education. The job is to facilitate effective communication, irrespective of geography, distance, time or complexity.

Then what are the components of an effective business vision?

The following sixes requirements for success: Provides future direction
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 Expresses a consumer benefit Is realistic Is motivating Must be fully communicated Consistently followed and measured Provides future Direction Consistently Followed and Measure VISION Realistic Must be fully Communicated Expresses a consumer benefit

Motivational

Fig: Factors Affecting Vision Of the organization

ExampleA companys vision should be realistic. Suppose if any newly established beverage company claims that they will be the market leader by defeating Coca-Cola and Pepsi, the vision cannot be realistic. And this unbelievable vision cannot be accepted by both the customers and the employees of the organization.
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A companys vision must have a future direction also. Suppose an ISP declares that they will be the leading ISP of Bangladesh by 2015. This implies a future direction of that ISP.

Mission
A strategic plan starts with a preplanned pathway clearly defined as business mission. In another way A mission describes the organizations basic function in society in terms of the products and services it produces for its customers. A clear business mission should have each of the following elements:
A purpose (Why the business Exists)

MISSION

A strategy and strategic scope (What business and how) Policies and Standard of behavior (The rules that guide how business operated)

Values and culture (What management believes in)

Fig: Factors Affecting Mission of the Organization

A Purpose:

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Why does the business exist? Is it to create wealth for shareholders?

A Strategy and Strategic Scope

A mission statement provides the logic for business and so defines two things: The products or services it offers (and therefore its competitive position) The competences through which it tries to succeed and its method of competing A business strategic scope defines the boundaries of its operations. For example, these boundaries may be set in terms of geography, market, business method, product etc. The decisions management makes about strategic scope define the nature of the business.

Policies and Standards of Behavior

A mission needs to be translated into everyday actions. For example, if the business mission includes delivering outstanding customer service then police and standards should be created and monitored that test delivery. These might include monitoring the speed with which telephone calls, the number of complaints received from customers, or the extent of positive customer feedback via questionnaires.

Values and Culture

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The values of a business are the basic, often un-stated, beliefs of the people who work in the business. These would include: Business principles (e.g. social policy, commitments to customers)
Loyalty and commitment

There are some specific components in which the company tries to differentiate their product and services from that of competitors. These components can be identified under the heading of four categories and they are described below along with series of STP formulaProduct
DIFFERENTIATION A process of adding a set of meaningful and valued differences to distinguish the companys offering from competitors offerings.

Service Dimensions Personnel Channel Image

Geographic SEGMENTATION
A market segment consists of group of customers who share the similar set of wants

Operating variables Variables Purchasing approach Situational Factors Personal Characteristic

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Single-segment concentration
TARGETING Choosing a group of customer carefully and prepare a tailored market plan to justify their potentiality.

Selective specialization Variables Product specialization Market specialization Full market coverage Brand name

POSITIONING Positioning is the act of designing companies offering and image to occupy a distinctive place in the mind of the target market

Attribute Variables Benefit Use or application User

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Competitor Product category Quality

Designing Competitive Strategies

Fig: Strategies for market leaders, challengers, followers and Nichers SL. No. Leader Target Price Product Technology Strategy Very good To maintain the No-1 Position Challenger All over Competitive High Very good Always Increase the cover age world Follower To develop their strategies not Asia Nicher Europe To only but Advantage
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customer Quality All over Competitive High the world

the world

the

Advantage

High Medium

+ Good

market Increase Heir Market

High

+ Good

To set up

develop their strategies.

medium

their existence

Epic Designers Ltd. is the best according to the following reasons: Segmenting the world market

10% 15% 45%

Leader Challenger Followers Nichers

30%

Fig 1: The Market Position of Epic Designers Ltd. in the World Market

Presenting the survey Results (According to the attached Questionnaire) Epic Designers Ltd. is the best, according to the local garments factory in Bangladesh. Strongly agree Agree Neither Agree nor Disagree disagree Strongly disagree 15% 45% 20% 10% 10%

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Strongly Agree Agree Neither Agree nor Disagree 45% Disgree Strongly Disagree

10% 20%

10%

15%

Fig 2: Showing the different view of local garments factory. Epic designers Ltd is the best, according to the market situation. Name of the states Asia Europe, U.S.A U.K. Percentage 20% 35% 30% 15%

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35% 30% 25% 20% 15% 10% 5% 0% Asia Europe USA UK Asia Europe USA UK

Fig 3: Showing the Different Overseas Market Situation

Epic Designers Ltd is best according to the overseas buyers. Buyers of the states European buyers U.S.A buyers U.K buyers Others buyers Percentage 40% 30% 20% 10%

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10% 20% 40%

European Buyers USA Buyers UK Buyers Others

30%

Fig 4: Showing the Different Buyers of the Company in the World Epic designers Ltd is the best and acting as number one position because they provide best quality, High strength, competitive price, shortest delivery and exact color than the others company. Best Quality High Strength Competitive price Shortest Delivery Exact color Market Leader Strategies Many industries contain one firm that is the acknowledged leader. This firm has the largest market share in the relevant product market, and usually leads the other firms in price changes, new-product introduction, distribution coverage, and promotional intensity. Generally the market leader follows three types of action:
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1. Expanding the total market: The dominant firm normally

gains the most when the total market expands. In general, the market leader should look for new users, new uses, and more usage of its products. a. New Users: A company can search for new users among three groups Those who might use it but do not (market-penetration strategy) Those who have never used it (new-market segment strategy) Those who live elsewhere (geographical-expansion strategy) b. New uses: Markets can be expanded through discovering and promoting new uses for the product. c. More Usage: A third market-expansion strategy is to convince people to use more products per use occasion.
2. Defending market share: While trying to expand total market

size, the dominant firm must continuously defend its current market. A dominant firm can use the six Defense strategies: a. Position Defense: Position defense involves building superior brand power, making the brand almost impregnable.

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b.

Flank Defense: Market-leader should also erect outposts to protect a weak front or possibly serve as an invasion base for counterattack.
(b) Flank

(c) Preemptive ATTACKER (d)Counteroffensive

(a) Position DEFENDER

(f) Contraction

(e) Mobile

Fig- Six Types of Defense Strategies

c.

Preemptive defense: A more aggressive maneuver is to attack before the enemy starts its offense. A company can launch a preemptive defense in several ways. It can wage guerrilla action across the market-hitting one competitor here, another there-and deep everyone off balance; or It can try to achieve grand market envelopment.

d.

Counteroffensive Defense: When attacked, most market leaders will respond with a counterattack. In a counteroffensive, the leader
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can meet the attacker frontally or hits flank or launch a pincer movement. An effective counterattack is to invade the attackers main territory so that it will have to pull back some troops to defend the territory. Another common form of counteroffensive is the exercise of economic or political clout. The leader may try to crush a competitor by subsidizing lower prices for the vulnerable product with revenue from its more profitable products; or the leader may lobby legislators to take political action that would inhibit or cripple the competition.
e.

Mobile Defense: In mobile defense, the leader stretches its domain over new territories that can serve future centers for defense and offense. It spreads through Market broadening ad Market diversification. Market broadening involves the company in shifting its focus from the current product to the underlying generic need. Market diversification into unrelated industries is the alternative.

f.

Contraction Defense: Large companies sometimes recognize that they can no longer defend all of their territory. The belt course of action then appears to be Planned Contraction (also called Strategic Withdrawal). Planned contraction means giving up weaker territories and reassessing resources to stronger territories.
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3.

Expanding market share: Market leader can improve their profitability by increasing their profitability by increasing their market share.

Market-Challenger Strategies Firms that occupy second, third and lower ranks in an industry and can attack the leader are often called market-challenger, runner-up firm or trailing firm. They follow three types of actions: 1. Defending the strategies objective and opponents(s): A market challenger must first define its strategic objective. Most aim to increase market share. The challenger must decide whom to attack: It can attack market leader. It can attack firms of its own size that are not doing the job and are under financed. It can attack small local and regional firms. 2. Choosing general attack strategies: Five attack strategies are available for market challengersa. Frontal Attack: In a pure Frontal attack, the attacker matches its opponents product, advertising, price and distribution. b. Flank Attack: a Flank attack can be directed along two strategic dimensions-geographical and segmental.

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 Geographical Areas where the opponent is under performing. Segmental- Uncovered market. c. Encirclement Attack: The encirclement attack is an attempt to capture a wide slice of the enemys territory. d. Bypass Attack: Bypass attack means bypassing the enemy and attacking easier markets to broaden ones resource base. This strategies offer three lines of approach: Diversifying into unrelated products Diversifying into new geographical markets Leapfrogging into new technologies to supplant existing product

e. Guerrilla Warfare: Guerrilla warfare consists of waging small, intermittent attacks to harass and demoralize the opponent and eventually secure permanent footholds. The guerrilla challenger uses both conventional and unconventional means of attack. These include Selective price cuts Intense promotional blitzes

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 Occasional large actions. 3. Choosing a specific attack strategy- The challenger must go beyond the five broad strategies and develop more specific StrategiesStrategies Price discount Lower Price Goods Prestige Goods Actions The Challenger can offer a comparable product at a lower price. The Challenger can offer an average or lowerquality product at a much lower price. A market challenger can launch a higher-quality product and charge a higher price than the Product proliferation leader. The challenger can attack the leader by launching a larger product variety, thus giving Product Innovation Improved Services Distribution Innovation Manufacturing Reduction buyers more choice. The challenger can pursue product innovation. The challenger can offer new or better services to customers. A challenger might develop a new channel of distribution. Cost The challenger might achieve lower

manufacturing costs than its competitors through more efficient purchasing, lower labor costs and

more modern production equipment. Intensive Advertising Some challengers attack the leader by increasing Promotion expenditures on advertising and promotion.

a challengers success depends on combining several strategies to improve its position over time. Market Follower Strategies
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Many companies prefer to follow rather that challenge the market leader. Four broad strategies can be distinguished
1. Counterfeiter: The counterfeiter duplicates the

leaders product and package and sells it on the black market or through disreputable dealers.
2.

Clones: The Clone emulates the leaders products, name, and packaging, with slide variations.

3. Imitator: The imitator copies some things from

the leader but maintain differentiations in terms of packaging, advertising, pricing or location.
4. Adapter: The adapter takes the leaders products

and adapts or improves them.

Market-Nicher Strategies

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An alternative to being a follower in a large market is to be a leader in a small market, or niche. Firms with low shares of the total market can be highly profitable through smart niching. The market nicher ends up knowing the targer customers so well that it meets their needs better than other firms selling to this niche casually. As a result, the nicher can charge a substantial price over costs. The nicher achieves High Margin, where as the massmarketer achieves High volume. Q: What should we know before our company goes after a niche market? A: Most companies, whether big or small, direct their marketing to select niche audiences. Even the countrys largest manufacturers target carefully pinpointed market segments to maximize the effectiveness of their programs and often tackle different niches for each product group. Hewlett-Packard, for example, markets all-in-one machines that print, fax and scan to segments of the home office market, while targeting larger businesses for higher-priced, single-function units. Niche marketing can be extremely cost-effective. For instance, imagine we offer product or service thats just right for a select demographic or ethnic group in our area, such as bandorban or pirojpur. We could advertise on ethnic radio stations, which have considerably lower rates than stations that program for broader audiences. So our marketing budget would go a lot further, allowing us to advertise with greater frequency or to use a more comprehensive media mix.

42

Taking on a new niche can be a low-risk way to grow our business, as long as we keep in mind several important rules: 1. Meet their unique needs The benefits we promise must have special appeal to the market niche. What can we provide thats new and compelling? Identifying the unique needs of our potential audience we look for ways to tailor our product or service to meet them. .Start by considering all the product or service variations we might offer. When it comes to marketing soap, for example, not much has changed over the years. But suppose we were a soap maker and we invented a new brand to gently remove chlorine from swimmers hair. Wed have something uniquely compelling to offer a niche market- from members for our neighborhood pool to the national swim team.

2. Say the right thing When approaching a new market niche, its imperative to speak their language. In other words, we should understand the markets hot buttons and be prepared to communicate with the target group as an understanding member-not an outsider. In addition to launching a unique campaign for the new niche, we may need to alter other, more basic elements, such as our company slogan if it translates poorly to another language, for example. In instances where taking on a new niche market is not impacted by a change in language or customs, its still vital to understand its members key issues and how they prefer to communicate with companies like ours. For
43

example, suppose a business that markets leather goods primarily to men through a Web site decides to target workingwomen. Lied men, workingwomen appreciate the convenience of shopping on the Web, but they expect more content so that they can comprehensively evaluate the products and the company behind them. To successfully increase sales from the new niche, the Web marketer would need to change the way it communicates with them by expanding its site along with revising its marketing message. 3. Always test-market Before moving ahead, assess the direct competitors well find in the new market niche and determine how we will position against them. For an overview, its best to conduct a competitive analysis by reviewing competitors ads, brochures and Web sites, looking for their key selling points, along with pricing, delivery and other service characteristics. But what if there is no existing competition? Believe it or not, this isnt always a hood sign. True, it may mean that other companies havent found the key to providing a product or service this niche will want to buy. However, its also possible that many companies have tried and failed to penetrate this group. Always test-market carefully to argue the markets receptiveness to our product or service and message. And move cautiously to keep our risks manageable.

Nichers have three tasks: Creating niches Expanding niches

44

 Protecting niches. The key idea of nichemanship is specialization. The following specialist roles are open to niches: SN 1 2 3 Nichers End-user Actions The firm specializes in serving one type of end-use

specialist customer. Vertical-level The firm specializes at some vertical level of the specialist Customerproduction-distribution value chain. The firm concentrates on selling to small, medium majors The firm limits its selling to one or a few customers

size specialist sized or large customers who are neglected by the 4 Specificcustomer 5 6 specialist Geographic specialist Product specialist Productfeature 8 9 10 specialist Job-shop specialist Quality-price specialist Service specialist The firm sells only in a certain location, region or area of the world. or The firm carries or produces only one product line or product. Ex. A firm may produce only lenses of microscopes Specialize in producing a certain type of product and product feature. Ex. Getz is the only one company that rents Mercedes Benz in Bangladesh. Produce at the low or high quality ends of the market. Ex. Skimmed pricing or Penetrating pricing Operates at the low or high quality ends of the market. Ex. Skimmed pricing or Penetrating pricing Offers one or more services not available from other firms

product-line 7

45

Marketing Strategies& their implementation a. Consumer oriented marketing: Epic Designers Ltd. is to view and organize its marketing activities from the consumers point of view as- best quality, high strength, competitive price, shortest delivery &exact color. b. Innovative marketing strategies: As a multinational business, they provide the real product to the customer for attaining& maintaining their goodwill. c. Test marketing strategies: When their buyers do not plan their purchase order carefully or they have not more intention. They may want to conduct them a direct test before buying the product. d. Catalog marketing: They provide catalog marketing to their respective customers or buyers that show different types of product information of Epic Designers Ltd. Sometimes they consider this information to their website address. (www.epicdesigners ltd.com) e. Information development strategies: They provide new and current information to their local garments factory and help to implement their production capacity.

f. Product quality: Epic Designers Ltd. looks the product quality. It includes the products overall durability, reliability, precision, ease of operation and repair and other valued attributes. g. Post purchase behavior: Their foreign customers are satisfied about their products carefulness, sincerity and new innovation of product. For that reason, a few of overseas customers are fixed always. h. product concept:

46

It is one kind of idea that consumers will favor products that offer the most quality, performance and features. Epic Designers Ltd. follows this type of strategy for making continuous product improvements. i. Online marketing strategies: Epic Designers Ltd. conducted through interactive online computer system, which links consumers with sellers electronically. j. Marketing management strategies: They take analysis, planning, implementation and control of programs designed to create and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives. k. Relationship marketing: They are creating, maintaining, and enhancing strong value laden relationship with customers and others. l. Segment marketing: They think sincerely about the segmentation viz Age limit, choice variation, geographical variation, demographical variation etc. When they enter into the overseas market, they look different types of customer. m. Target marketing: The management of Epic Designers Ltd. has to decide a set of local& overseas buyers that the company decides to serve. n. Telemarketing: Actually, the maximum function of the Epic Designers Ltd. has to lead telephone based or internet based and they are using the telephone to sell directly to the customer.

Part Six

47

Findings, Recommendation and Conclusion Appendix Reference

Challenges & Problems of Epic Designers Ltd

Epic Designers Ltd. initially takes a lot of challenges in the buying house sector in Bangladesh. Always, they are trying to increase the collection of products order from the overseas market and they have implemented various programs which would concentrate the development of Bangladesh. They take various projects Plan to reduce the unemployment problem as well as the growth of the country.

48

For example:
They will establish a big Project (assuming TK.2 Cores would be expanded) at Ashulia in Dhaka. But they have faced a lot of problem in Bangladesh. The problems of Epic Designers Ltd. in Bangladesh can be classified into three categories:

a) Natural Problem The environment of Bangladesh is well. However, its wealth is not properly utilized. For that reason, they face the following problems. Lack of efficient& Effective labor In Bangladesh many of the local garments Factory have no training center to increase their productivity of the labor. As a result, they are not able to fill-up the needs of our foreign buyers. Lack of raw materials Epic Designers Ltd. is working with the local garments Factory in Bangladesh. But they follow lack of proper raw materials of local garments factory. The raw materials of garments factory are as- Soft yarn, Button and Cloth etc.

Lack of proper Knowledge of the owner of local garments Factory: The owner of the local garments Factory has not enough knowledge about the overseas market. As a result, when they make their functions as an intermediaries. Sometimes, they are not able to understand our overseas orders. b) Legal Problems

49

Since the buying house in Bangladesh works as an intermediaries agent. But they must follow the rules of our Govt. of Bangladesh. Thus they face a lot of problems. High tax base In Bangladesh tax system is very complicated. Our tax official thinks that, Epic Designers Ltd. has made high profit as a multinational business. Our tax authority imposed a high tax rate to our company. Lack of proper co-ordination The govt. of Bangladesh should take a proper co-ordination on the buying house sector in Bangladesh& imposes tight procedures to establish a buying house. If they do this, the collection of tax would be possible at optimum level. c) Others Problem Sometimes, Epic Designers Ltd. has faced a lot of problem with order supply, production and others. Order Supply They collect a few of orders from the overseas market that is very important to maintain the goodwill of the company. But they are not enough dependable on our local garments factory. Because they are not properly understood their order supply.

Lack of technical Know-how Our local productions do not enough familiar with the technical know how about the machineries and equipments they are using. This creates problem for the regular production capacity. Lack of systematic planning: Most of the enterprises face the problem regarding lack of systematic planning and proper decision making problems. If there is no planning

50

adopted by our Govt. then it is very difficult to run after the enterprise.

Recommendations
1. At this level E.D.L. should go for aggressive marketing strategy, as competitors are strong in the area of marketing, after two or three year it may be a bit tough for E.P.L to meet the gap in marketing to compete with others.
2. Corporate customers are mainly consider some factors in case of

purchase decision,
Material touch feel and appearance Color Shade and Design Style workmanship Accessories Weight as required Measurement against specification Makeup, Labeling and Hanging Presentation Packing assortment/Marking

E.D.L. should need more effort to improve in this area. 3. Market communication and promotional activities need to be more frequent. 4. Advertisement, take part in fair and other activates should initiate to increase the visibility of the organization. 5. There should be separate marketing department as well as a sales department at this growth point of E.D.L business. 6. E.D.L should go for corporate branding 7. Back office support is to be up to the mark to gear up the business performance.
51

8. On the job training in E.D.L. should be arranged on regular basis to increase the level of performance of the personnel. 9. Executive below the mid-level have very little market intelligent, at this level executives should know the current situations of the market. 10. As the company is growing so fast it now think to introduce new product development, customer service and relationship management department. 11. Promotional materials that are used very much poor and out dated. Materials should be standard, up to the mark and up to the date, because substandard promotional materials can seriously damage the image of the company. 12.Business organizations are more frequent with the company other than garments factory. 13.E.D.L. does not go for aggressive in sales and marketing strategy. 14.E.D.L has a remarkable reputation in the market 15.E.D.L. has a wide distribution channel all over the country especially Asia, Europe and USA 16. Environment is customer friendly 17. E.D.L. does not have separate sales forces to approach the potential customers. 18.E.D.L does not have a marketing plan in a broad aspect. 19.Most of its customers are referred by the current customer, and some of are results of personal contacts of top executive. 20.Advertisement and media communication are hardly seen to communicate the offer of E.D.L. Concluding Remarks
52

E.P.L Bangladesh was established in 2004. E.D.L Bangladesh is a leading buying and trading company situated in Dhaka, Bangladesh. They do all type of woven garments, knitted garments, sweaters, hats, denim wear, jeans, knit wear, pant, polo shirt, shirt, shorts, caps etc. Their Products : Woven Garment, Blouse, Casual Wear, Denim Wear, Jeans, Knit Wear, Pajamas, Panties, Polo shirt, Pullover, Saree, Shirt, Sweater, Sweatshirt, Swim Wear, Trouser, T-shirts, Under Wear, Mens Wear, Kurta, Salwar Kameez They are an agent for overseas buyer working for USA market quota and non-quota items as well as Europe buyer. To ensure best service and produce best quality garments. They have good relationship with experienced and reliable Knitting factories situated in Dhaka and Chittagong where they can place orders in favor of our customers. In their office they have quite dedicated merchandising team, quality assurance team and commercial department to provide best services. Any one can start his or her business with them placing a trial order. Their valued reply will be highly appreciated. In introductory stage, they collected order from U.S.A and Europe for our local garments factory. Day by day they grew up their business quickly. Now, according to the tax authority of Bangladesh, Epic Designers Ltd. pays highest tax to the government of Bangladesh. Epic Designers Ltd. is the biggest buying house in Bangladesh. Not only its function deliver in Bangladesh also in overseas market.

Appendix

Terms:

Epic Designers Ltd

53

C R M: S C M: I B S: S D M: M D S: P D S: An I S: M C S: C M S: O L S: H R M: O C S: PEST:

Customer Relationship Management Supply Chain Management Internet Booking &Information System System Administration Merchandising Development System Production Development System Accounts Information System Management Controlling System Commercial Management System Online System Human Resource Management Overall Controlling System Political, Economical, Sociocultural and Technological Factors

The Renowned Buying House in Bangladesh Name

A. Epic Designers Ltd.

Office Address 3rd Floor, Abedin Tower Plot#35, Road#17, Banani Dhaka, Bangladesh.
54

B. Southern Buying House

124, Baridhara Concord Apparel Tower 15th Floor, Dhaka.

C. Sterling Buying House

House#266, Road#12 7th Floor, Mirpur-11 Dhaka

D. Pearl Buying House

Banani, Abedin Tower 4th Floor, Road#17 Plot#35, Dhaka.

E. Burlington Fashion Design

295/B, Kakoli Bus Stand 8th Floor, Dhaka. 119, Chairman Bari, Banani 10th Floor, Dhaka. 29, Road# 5, Sector-11 Mirpur, Dhaka. 119, Malibagh Chowdhury para D.I.T. Road, Dhaka. 32, Road# 15, Section-13 Mirpur, Dhaka. 5th Floor, Iqbal Tower Plot# 35, Banani, Dhaka.

F. Doreen Designers Ltd.

G. Sobbers Fashion H. Aparupa Garments Ltd. I. Rumana Housing Fashion J. Wintex Fashion

Owners Profile

a) Name Mr. Ranjan Tika Mahatni

Designation Chairman.
55

Address Local Office: 3rd Floor, Abedin Tower Plot# 35, Road# 17 Banani, Dhaka, Bangladesh. Tell: 8822806-3 Fax: (8802) 8822803 E-Mail- Chairman@Epic Designers Ltd. Com. Dong Khoi Street, Tan Hiepward Bien Hoa city, Dong Nai Province Vietnam Tel: (85-60) 824712 Fax: (85-60) 824713 Institution Indian Boys Scholastica Indian Boys Scholastica Institute of Fashion of India

Foreign Office:

Educational Qualification O Label A Label Graduate Degree with Fashion Design

Training Course Two years training course with fashion design from the Institute of Indian Fashion Design. Work Related Experience At first he had been worked for three years as a merchandiser in the Indian Fashion House. Sometimes, I worked as a chief adviser of our own garments factory in India.

56

b) Name Mr. Mohon Chattaram Address Local Office:

Designation Chairman

4th Floor Abedin Tower Plot#35, Road# 17 Banani, Dhaka, Bangladesh. Tell: 8822806-4 Fax: (8802) 8822804 E-Mail- Chairman_@ Epic Designers Ltd. 27/F; Paul Y, Centre 51 Hung to Road Kwan Tang, Kowloon, Hong Kong Tell: (852) 35120801 Fax: (852) 23458557

Foreign Office:

Educational Qualification O Label A Label

Institution Indian Boys Scholastica Indian Boys Scholastica

Work Related Experience At first he had been worked in Jima Garments of India for three years as a chief coordinator.

Assets & Liabilities Fixed Assets SL. N0. Name of the Assets Current Value(TK.)

57

a. b. c. e. f. g. h. i. j.

Motor Vehicles Furniture& Fittings Office Equipment Air conditioner Computer Machine Printers Machine Hanger& Rack Office Decoration Machineries

98,05,207 35,25,045 97,07,942 85,17,934 60,25,876 2,50,550 2,05,040 95,63,910 6,95,80,504

Source: The journal of Epic Designers Ltd. 2005 Current Assets Name of Bank Institution Dhaka Bank Ltd. Standard Chartered Bank Honk Kong Shanghai Bank Balancing Figures 40,618. 00 1,08,511. 00 3,934. 00

Source: Accounts section of Epic Designers Ltd.

Current Liabilities A Epic Designers Ltd. Creditors for goods& Services For the Period June- 2004 Trims& Accessories Name of the party Address

SL No.

Total Amount

58

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

R#29, H#394(4th Floor) New DOHS. Mohakhali, Dhaka. A k Enterprise Tipu Sultan Road, Wari, Dhaka. All in one House#10, Road#6, Dhanmondi. R/A, Dhaka. Babul Zipper Store Kasco Market, Chittaranjan Avenue. Myakattara, Sadarghat, Dhaka. BHT Industries Ltd. P#959, Naojury, joydevpur, Gazipur. Bashir Zipper Store F/3, Myakattara(Tola potty),Sadarghat, Dhaka. Bengal Plastic H#12, Road#7, Gulshan, Industries Dhaka. Etafil(BD) Ltd. P#132, Mouza- Bhadam, Tongi, Gazipur. Haji Mokter& Brothers 30 No Mokim Katara, Hayat Market, Dhaka- 1211 Yasin Zipper 79, Baishakhi super Market, Mirpkur-1, Dhaka. Total TK. A K Computer Table

69,596 28,471 2,07,239 2,400 81,105 10,057 5,97,481 5,239 19,140 16,303 10, 37,031

Source: The journal of Epic Designers Ltd. 2005

B Epic Designers Ltd. Creditors For goods& Expenses For the period June-2004. S. Creditors

59

SL NO. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Name Of the Party Central Insurance Company Rain Computers Khan Jahan Ali Computer. Evermarch B.D Ltd. S. G.S B.D Ltd. Group 4, Securetex B.D Pvt. L Nazia Books& Stationary The Lira Ltd. Zakir Brothers New Desh Printers& Package

Address

Uttara Bank Bhaban (13th Floor). 9091 Motijheel, C/A, Dhaka. 39, B.B Avenue (2nd) Floor, 15,800 Dhaka-1000. B.C.S computer (2nd Floor) 25,760 Agaragoan, Dhaka. HF#25, Road# 47, Flat# A2, 8,400 Gulshan, Dhaka. BSCIC Electronics 1,28,981 Complex, Section#7, Mirpur, Dhaka. H# K1, Sarawardhi Avenue, 39,600 Baridhara, Dhaka. 62/1, Kamal Attaturk 1,59,068 Avenue, Banani, Dhaka. Asif Mansion(5th) Floor, 17,000 77/1. Kakrial V.I.P Road, Dhaka. D.M.C Ka-61, Shahazadpur, 23,650 Gulshan, Dhaka. 21, Romakantha nandi 17,000 Lane, potuatuli, Dhaka. Total TK. 4, 58,276

Total Amount(TK.) 23,017

Source: The journal of Epic Designers Ltd. 200 C Epic Designers Ltd. Creditors for Goods& Services For the year ended June- 2004 Embroidery

60

SL. No. 1.

Name of the Party Korobi Embroidery

Address

Amount(TK.)

76/1, Sagunbaghica (1st 36,035 Floor), Dhaka. 2. Chowdhury 10, South Kallanyanpur , 45,64,579 International Mirpur, Dhaka 3. Prince Apparels Ltd. 271, Tajgoan Industrial 2,59,785 Area, Dhaka 4. Design Art Work (pvt.) Plot#194/a/b, Tajgoan, I/A, 29,14,841 Ltd. Dhaka 5. Madeira Ltd. 161/6, Strand Road, Savar 2,44,202 st market( 1 Floor), Barik Building, Ctg. 6. M.S Embroidery 506, D.T Road, Eidga, Ctg. 1,76,097 7. Style Embroidery Prinka Tower, Shilpha 67,000 Plot#35, Milk Vita Road, Mirpur, Dhaka 8. Wintex G.M.T Ltd. 137/1, Senpara, parbata, 64,477 Mirpur, Dhaka 9. Pearl Stitch Ltd. 116, Strand Road( 2nd 1,00775 Floor), Chandbely Ghat, Banglabazar, Ctg. Total TK. 84, 27,791 Source: The Journal of Epic Designers Ltd. 20005

61

D Epic Designers Ltd. Creditors for goods& Services For the year ended June- 2004 Washing SL. NO. 1. 2. 3. 4. 5. 6. Name Of the Party C.K. Washing Plant Ltd. Address Amount(TK.) 14,05092 2,57,140 5,07,210 1,35,425 4,26,603 4,65,835 31, 97,305

K.A/224, Kuril School Road, Kuril Bishwaroad, Dhaka-1229 N.M. Washing Plant. K.A 224, Kuril School Road, Kuril Bishwarad, Dhaka. Laundry Industries Ltd. Boro Ashulia, Savar, Dhaka Columbia washing 8, Floor Road, Red Plant Crecent Concord Tower, Motijheel, Dhaka Ha-Meen Washing 171, Tajgaon, I/A, Dhaka Plant Saleha Garments Ltd. Plot# Shilpa/01, Sector#7, Mirpur Housing State, Mirpur, Dhaka. Total amount (TK.)

Source: The journal of Epic Designers Ltd. 2005

62

Local Garment Factory and their office address in Bangladesh

S.L.NO. 1. 2. 3. 4.

Office Address 102; Section-12 Mirpur, Dhaka 35; Section-12 Mirpur, Dhaka. 62; Section-11, Mirpur, Dhaka. 292, DIT Road, Malibagh Chowdhury para, Dhaka. 5. Kuddus garments factory 265, DIT Road, Malibagh Chowdhury Para, Dhaka. 6. Star garments factory 4th Floor, Iqbal Tower, Banani. Dhaka. 7. Alif garments factory 306, East Rampura, Dhaka. 8. Mascot garments factory 215, West Rampura, Dhaka. 9. Jahson garments factory 105, Marul Badda, Dhaka. 10. Montrel Garments Factory 92, Shahazadpur, Dhaka. 11. Dearling garments factory 405, Baridhara, Dhaka. 12. Sun-Fashion garments 605, Kakoli Bus Stand, Kakoli, Dhaka. 13. Japers garments 309, Chairman Bari, Banani, Dhaka. 14. Apart garments factory 504, Shantinagor, Dhaka. 15. Lion garments 409, Shantinagor, Dhaka. Source: Bangladesh Garments Guide-2005, 5th Edition.

Name Southern garments Multiple garments Sob garments con. Birds garments factory

63

List of Foreign Buyers S.L Name of the organization 1. Norton Mcnaughton of Squire inc 2. 3. 4. 5. 6. 7. Norton Mcnaughton of Squire Inc. Access code Atlas Sports wear inc. Armel Enterprise Belveder International Ltd. Block Corporation Office Address 463, 7th Avenue New York, NY10018. U.S.A 388, Apple wood Crescent Vaughan. Ontario, 4b4, Canada. Suite 1110c, New York, NY 10018 275 Hartz Way, Secaucas, New Jersey, NJ- 07094. U.S.A 134 west, 29th Street, 2nd Floor, New York-10001. Room 802, 8/FL, Tower-1 Lippo Centre, 89 Queensway, Hong Kong. Block Corporation, 901 South main streets, Amory, MS 38821. 512, 7th Avenue, New York, NY-10018. U.S.A 102, West 38th street, 4th floor, New York. 3901high way no- 7, Suit-302, Wood bridge, Ontario, Canada, L4L 8L5. 1411 Broad way, 12th Floor, New York, NY-10018. Dino Dimilano corp. 13000 NW 42nd Avenue Miami Florida 33054. U.S.A Dino di milano corp. 13000 NW 42nd Avenue, Miami, Florida 33054, U.S.A 463, 7th Avenue, New York, NY-10018, U.S.A 45 Fern wood Ave, Edison. NJ 08837. 1350 Broadway# 800 New York 671, South Rio street, loss

8. 9. 10.

Charming Shoppers Inc. Dickies Canada Co. Alarmex Holdings, L.L.C

11. 12. 13. 14. 15.

Dynasty apparel industries Dynasty apparel industries Gloria Vanderbilt apparel corp. In Private inc Jerry Leigh(spring 2000)
64

16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35.

Jerry Leigh Knit Jordache Ltd. Joy Thai(BD) Ltd. Kellwood Co. Kikomo Ltd. Krazy Kat Sportswear L.L.C La sha sportswear inc. Land N Sea Inc. M. Fine& Sons MFG. Co. Inc. Mamiye Brothers Inc. Tawil associates inc. Mem Tekstil San. Vc Tic. AS Mindial Services(Hong Kong) Ltd. Must Garment Crop.Ltd. One price clothing stores, Inc. Oved apparel crop. Oxford Slacks Public Clothing Company Pery Ellis international Primark
65

angles, CA 90023, U.S.A. U.S.A Highway& east Colfax, Louisiana 71417 U.S.A 1407, Broadway. D-40235 Dsseldorf, Germany. 13071 E, Temple Avenue, City of Industry CA 31746 U.S.A 275, Hatz way, Secaucus. U.S.A U.S.A 100 Triangle blvd Carlstadt NJ 07072. 143 west 29th street 1375, Broad way(2nd floor) , New York, NY-10001.U.S.A 9300 Shelbyville Road, Ste 401 Louisville, K.Y 40222 112 West 34th Street, New York, NY-10120 U.S.A 2929 Walker NW Grand Rapids, Michigan, 49544, U.S.A Iadasi, mersin free zone, mersinTurkey. 100 Granville Road, Tsimshaysui, East Kowloon, Hong Kong. 20/F, Kwong Sang Hong Centre. 151-153 Hoi Bun Road, Kwun tang, Kowloon, H.k. 1875, East main state, HWY, Commerce park, dun can sc29334. Sc-29334,U.S.A 31 west 34th street,(3rd Floor), New York, NY-10001, U.S.A 350 Fifth avenue room 1501, New York, NY-10118 U.S.A 1114 AV of Americans New York. NY-10001 1412, Broadway, New York,

36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49.

Nash International group Ltd. Roytex Inc. Sears Roebuck acceptance corp. Silenzio sports wear Inc. Supreme international L.L.C Tropical Sportswear inc. VF Jeans wear Limited partnership VF Jeans wear Ltd.(VFFo) Vintage blue Tropical Sports Wear Corp. Tropical sports wear corp. Wall-mart Stories Inc. Wall-mart Germany GMBH and Co KG. Williams bay trading Co. L.L.C

NY-100018,U.S.A 463, 7th avenue, New York NYU.S.A Beverly Road, b5-162A, Haffman, estates, U.S.A New York, NY-10118. U.S.A 42w, 89 Street, 8Th Floor, New York, NY-10018 4902W, Waters avenue, tamp FL 33634-1302. U.S.A 335 church cort, Greensboro, NC-27401, U.S.A, wrangler division. 335 Church Court Greensboro. NC-27401, U.S.A, A.13087 East temple Avenue. CA-91746, P.O Box#116, Bentonville Arakansas-72716. 4902 W. Watson avenue, Tampa, Fl 33634-1302, U.S.A 4902 W. water avenue, Tampa. FL33634-1302, U.S.A Wrangler division. 1940 Argentina road. Mississauga. Ontario Lsn 1P9 Canada. Fricorich-engles-allec28, 42103 wuppertal Germany. 1955 Norwood Court, Racine, Wisconsin-53403, U.S.A

Source: www. epicdesignersltd.com

66

Calculation of Budget 2006-2007 Epic Designers Ltd. (BD) Standard Budget: (Monthly) S/L. Particulars. Mode of Payment Standard Budget Estimated based on On actual salary On actual salary Assumed Standard Budget

A.

B.

Salary& Allowances Salaries(Local) Salaries(Expatriates) Overtime Directors Remuneration Sub-Total Printing& Stationery Stationery-Office Printing Charges Photocopy/ printerTonner& Ribbon for Office. Sub-Total Repairs& Maintenance Vehicle- Office Air ConditionersOffice Office- Equipment Office- Maintenance Plants Rent

Cash/Bank Cash Cash A/C Payee Cheque

16,95,946 15,19,838 56,500 32,72,284

A/C Payee Cheque A/C Payee Cheque A/C Payee Cheque

Based on Consumption Based on Consumption Based on Consumption

41,620 8,333 20,000 69,953

C.

A/C Payee Cheque A/C Payee Cheque A/C Payee Cheque Cash/A/C Payee Cheque A/C Payee Cheque

Based on actual Based on actual Based on actual Based on actual Based on actual

55,000 9,950 20,500 24,000 1,500

67

D.

E. F.

Sub-Total Rent Staff House Office Corporate Residence Sub-Total Security Expenses Security Expenses Electricity/ Gas/ Water House Office Corporate office/ Residence Sub- Total Consultancy Fees

1,10,950 3,37,700 3,68,764 52,500 7,58,964 A/C Payee Cheque Based on actual 47,600

41,925 1,75,000 60,000 Quarterly Actual Average on 12 months Average on 12 months On 320 Kgs to U.S.A/ 120Kgs to HKG monthly Average on 12 months Monthly 2 trips Average on actual Custom Actual average Actual average Actual average 2,76,925 12,000 97,500 2,42,500 2,25,000

G. H. I. J.

A/C Payee Cheque Petrol bills- Office& Cash Corporate Telephone Charges A/C Payee Cheque Courier Charges A/C Payee Cheque Bank Charges Advertisements Vehicle-Insurance/ Fitness Domestic Travels Visa Expenses/ Fees Capital Expenses Customs Clearance C&F Charges Bank A/C Payee Cheque Cash/A/C Payee Cheque Cash Cash/A/C Payee Cheque A/C Payee Cheque Cash A/C Payee
68

K. L. M. N. O. P. Q. R.

60,000 5,000 32,942 12,000 89,816 25,000 35,000 50,000

S. T. U. V. W X. Z.

Trims Sample/ Cad Room expenses Daily Expenses

Traveling Expenses(Official) Traveling Expenses(Annual Leaves) Ctg. Office Expenses Cash/A/C Payee Cheque Revolutionaries Cash Exp. (Delhi) S.G.S A/C Payee Cheque Total:

Cheque A/C Payee Cheque Cash/ A/C Payee Cheque Cash/ A/C Payee Cheque A/C Payee Cheque A/C Payee Cheque

Actual average Actual average Actual average Actual average Actual average Actual average Actual average Actual average

1,50,000 20,500 1,41,630 50,000 1,67,742 20,000 81,1,80 75,000 61,29,486

Source: The account section of Epic Designers Ltd.

69

Reference

SL. No. 1. 2. 3. 4. 5. 6. 7.

Name of the reference Principles of Marketing Marketing Management Marketing Research W.W.W epic designers Ltd. Com. Journals of Business Studies The different periods of lip-lets of Epic Bangladesh Garments Guide-2005, 5th Edition

Author Philip Kotler Philip Kotler Noresh K. Malhotra Authorized by the company Authorized by the Teacher Published by the company Garments Association

70