You are on page 1of 19

$10B

MARKET

$5M

CONTRACTED

EMPLOYEES

We built 4leafmobi to legally bring the entertainment of the gaming oor to the palm of your hand. Our Casino partners are opening access to their most popular games so you can enjoy all that the resort has to offer while you play.
David
Lee,
4leafmobi
Founder

How would you like to play?

REAL MONEY JUST FOR FUN

The Mobile Casino Gaming App

This presentation has been prepared solely for the use by the prospective investors of 4leafmobi, Inc. (the Company) and shall be maintained in strict condence. Any reproduction or distribution of this presentation, in whole or in part, or the disclosure of its contents, without the prior written consent of the Company, is prohibited. The information set forth herein does not purport to be complete and no obligation to update or otherwise revise such information is being assumed. No person in any jurisdiction may treat this presentation as constituting either an offer of any fund, to sell, or a solicitation of an offer to buy, any interest in the Company. A prospective subscriber must rely solely on the terms of, and disclosure of information in the Companys nal Private Placement Memorandum (PPM); the only basis on which subscriptions may be made. Each prospective investor in the Company will be required to execute a subscription agreement to effect an investment in the Company. The Company is a high-risk investment vehicle which is available only to Accredited Investors that are willing to assume above average risk and limited liquidity with a portion of their net worth. There can be no guarantee that the Companys investment objectives will be achieved, and the enti loss of principal may occur. Please refer to the Companys nal condential Private Placement Memorandum and related entire documents for additional information regarding risks and conicts of interests. This document is neither advice nor a recommendation to enter into any transaction with the Company. This presentation contains forward-looking statements within the meaning of the Securities Act of 1933, as amended. The Company believes that the expectations reected are reasonable, but it can give no assurance that such expectations will prove correct. 2013 4leafmobi, Inc. Contact: Dave Lee, dave@4leafmobi.com

YEAR 3

YEAR 2

$5.2M David
Lee,
4leafmobi
Founder
$1M
YEAR 1

$22M

Investment Summary (Projected Key Investment Metrics)

The information set forth herein does not purport to be complete and no obligation to update or otherwise revise such information is being assumed. No person in any jurisdiction may treat this presentation as constituting either an offer of any company, to sell, or a solicitation of an offer to buy, any interest in the Company. A prospective subscriber must rely solely on the terms of, and disclosure of information in the Companys nal PPM and related documents; the only basis on which subscriptions may be made. Each prospective investor in the Company will be required to execute a subscription agreement to effect an investment in the company.

MOBILE CASINO GAMING

Las Vegas Tourists leave behind over $10Bn in gambling revenue every year and this revenue is won on only
5% of the casino property. Mobile gaming has the potential to raise Casino revenues by over 20x in non- gaming zones and create an even greater sense of loyalty between a resort and their guest. The aim of mobile gaming is two fold: inc increase the availability of casino games, and create strong bonds of loyalty. For tens of millions, mobile has created a new denition to commerce. Casino guests no longer sit by the slots or rest at the tables. They move, play, and experience all that the resort has to offer. Personal devices expand the gaming oor action to the entire resort property. To do this Casinos need experts in mobile securit encryption, security, location, and game development. Some have tried to do this on their own, only one company has succeeded, however, they operate in opposition to the Casinos. Over 38M people come to Vegas every year. In 2012 gaming in the United States was a $40Bn market and over $400Bn worldwide. With the advent of mobile and the futu of online gaming in the United States industry future experts anticipate an exponential revolution in gaming potential.

The Big Idea

108
IN WORDS

4leafmobi is a mobile casino gaming platform.We provide secure access to the worlds favorite casino games. And unlike other online gaming apps we are Vegas locals with deep trusted relationships with our Casino partners. This
is
not
only
a
serious
competitive
advantage,
its
a
critical
step
to
success
in
Vegas. Our reputation in the community allows us access to Casino owners and agreements to a 25% share of all money played on our systems. That matters. Why? Because our competitors - who cant get these agreements cant get a license, and no license means no operation. With this advantage, 4leafmobi anticipates $20M in p proforma revenues in 2015.

Why
would
I
use
4leaf?
lse! Or
anyone
e

The answer is simple. We offer secure mobile access to one of the worlds favorite past times. There are over 1BN smartphones worldwide, over $400BN in annual gaming revenues, and Online mobile gambling is one of the newest industries in the United States. Imagine you are one of the 38 million users that travel to Las Vegas every year. The Casino resorts have spent billions on their hotel rooms, pools, restaurants, nightclubs, and gaming oor. And you dont want to miss out on anything. Take your personal phone with you and you have just begun a completely untethered gaming experience. The 4leaf application puts the gaming oor in the palm of your hand and gives you the ability to play while enjoying everything the resort has to offer. Take this application home with you and play for fun while earning rewards and deals for your next trip to Fabulous Las Vegas!

4leaf
users
dont
just play
the
gaming
oor... they
carry
it
with
them.
4leaf users are out to experience the entire resort without missing the action of the gaming oor. They are found at the pool, restaurants, clubs, malls, lounges, and everywhere in between. They look for the energy and atmosphere that only Vegas can provide and they nd it everywhere. They are not limited by location or game selection and often play up to six di different games at one time. With 4leaf, they move, play, and enjoy everything Vegas has to offer, in a single application with the most extensive game library available.

Vegas Casinos *

122

200K
Games *

38M
Tourists *
* Estimated

THE
VEGAS
INSIDER

PROBLEM
Many companies have tried to break into the exciting gambling market. But they have quickly found, its one thing to have a known brand, lots of money and a big company behind you. But breaking into a tight knit group of trusted insiders is much harder. And its not just harder. Its much, much harder. To do this, you have to BE one of the insiders.

NOT JUST PARTNERS ... PERSONAL


RELATIONSHIPS
Lets say you are a world renowned hotel mogul. You even own casinos in other parts of the country. You come to Vegas, overpay for land, build your golden monument of a hotel just off the strip, and stake your claim. But for some reason you cant get the gaming license you crave most of all. Or, what if you have hundreds of millions of online social gaming users, billion dollar valuations, and huge cash reserves. You come to town, quietly setup an ofce, and even submit your paperwork for a gaming license. Then you wait, and wait, and wait... Unless you have trusted partners in the Las Vegas gaming industry you better pull up a chair because the wait is going to make the DMV seem like Disneyland.

THE

SOLUTION
If youre in business in Las Vegas youll nd very quickly that it takes more than just an exceptional product to make the industry take notice and welcome you. To get in the front door you must have a longstanding reputation in the valley, then you need to establish yourself as a key part of the community, and nally develop deep personal relationships.
st t ju n ! ca are ou ftw : Y so NT ld HI bui

LOCAL
REPUTATION

20+
YEARS

HOW
TO
COMPETE
(AND
WIN)
IN OUR
BUSINESS
With a family reputation that extends over 20 years, 7 years of developing deep personal contacts, and a year of meticulous app development 4leafmobi is uniquely positioned to make a signicant impact in Las Vegas.
APP
DEVELOPMENT PERSONAL
RELATIONSHIPS

7
YEARS

1
YEAR

MARKETING

VIRAL
MARKETING,
WHY
AND
HOW
Viral marketing and viral advertising are buzzwords referring to marketing techniques that use pre-existing social networks like Facebook,Twitter, LinkedIn and hundreds of others to increase a products brand awareness or to achieve product sales through selfreplicating viral messages (analogous to the spread of viruses or computer viruses.) These messages can be delivered by word of mouth or enhanced by the network effects of the Internet.Viral marketing may take the form of video clips, interactive games, advergames, free products, images, or even text messages. The goal of viral marketing p programs is to create messages that have a high probability of being repeated and spread within social groups within a short period of time. Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential g growth in the messages exposure and inuence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands and even hundreds of thousands of individuals. Elements of a Viral Marketing Strategy A viral marketing strategy need not contain ALL these elements, but the mo tactics a strategy more includes, the more powerful the results are likely to be. An effective viral marketing strategy ... 1. Gives away products or services 2. Provides for effortless transfer of ideas to others 3. Scales easily from small to very large 4. Takes advantage of the human urge to communicate 5. Utilizes existing communication networks 6. Takes advantage of the users resources at no cost

MOST PEOPLE ARE SOCIAL And social scientists believe that each person has a network of 8 to 12 people in their close network of friends, family, and associates. A persons broader network may consist of scores, hundreds, or thousands of people, depending upon his position in society. A waitress, for example, may communicate regularly with hundreds of customers in a given week. Network marketers have long understood the power of these human networks. People on the Inte Internet develop networks of relationships, too.They collect friends on Facebook, and favorite website URLs and groups of followers on Twitter.When we are able to place a message about 4leafmobi partners into these networks and existing communications between people, we are able to rapidly multiply its dispersion. BUT
THATS
NOT
ALL
... Our casino partners have a vested interest in promoting their 4leaf powered platform. The application is promoted on billboards, posters, receipts, emails, and every other contact a guest makes with the hotel. Our partners promote us and our users invite their friends. ESTIMATED RESULTS Our current estimates show around 2% of the free to play users who log in to 4leaf will convert to real money gamers. Is 2% good or bad? We asked this ourselves, and found, through Skypes S1 ling, that 1.2% of their users are paying customers, and each of their paying customers generates $98 per year in revenue. With our projected user growth rate, and this level of conversion rate, we anticipate reaching $22M of annual revenues in approximately 3 years.

CUSTOMER
ACQUISITION AND
CONVERSION
1
ACQUISITION
FREE TO PLAY - REAL MONEY

RETENTION
LIFECYCLE EMAILS; ALERTS

REFERRAL
FACEBOOK, TWITTER, ETC.

Our marketing campaign consists of two parts. Our guests reach out to our partners to schedule rooms, reservations, and touring the property.. This is followed by invitations to join the platform and earn deals. Second, using popluar electronic methods, including SEO, SEM, Email, Blogs, PPD, Afliates, and Social Networks, along with traditional methods such as PR campaigns, the 4leaf marketing team has a predictable formula for growing new user registrations.

A series of email campaigns, designed to educate, inform and reengage users, are dripped over the course of time to accounts. We regularly inform users of new deals,rewards, and benets of our members. Online support and social media give users a chance to be fans and engage in a sense of community with our resort properties. This keeps the users engaged with their favorite properties and engenders a sense of loyalty to the Casino.

The refer-a-friend process rewards the user for inviting their friends on the major social networks. Sharing, retweet campaigns and status message updates are many of the tools used to build a community the user ca cares about and reward them for their involvement.

CONVERSION
REVENUE
$$
BUILD LOYALTY TO THE BRAND, REWARD FREE PLAY, AND ENCOURAGE ONSITE GAMING.

BUSINESS
PLAN
The Company has B2B revenues via both Offsite-Free-to-Play and Onsite-Real-Money apps. Heres how we make money: rst, we charge our casino partners a monthly fee to offer our offsite users a customized game library complete with deals and rewards from the host casino. Second, we participate in revenue share for all Onsite-Real-Money revenues. The 4leaf app is our scalable business and a $100M revenue opportunity. The business operates a mobile gaming platform that is fully branded to the host Casino partner. We partner with third party game developers to offer their already licensed and approved games in a unied and enjoyable system. In plain terms, 4leafmobi is a branded mobile casino that legally offers real money gaming. As we have discussed in this document, our platform is the combination of three elements: front-end application, back-end system management, and business relationships with the very best Las Vegas groups. Each installation can be $500k-tens of millions in annual revenue. The benets to our partners include: Increased gaming revenues Higher $ / SF annual ROI Increased guest loyalty Offsite interaction with former guests By providing these services to our customers, the company is projected to have approximately $22M in business revenues in year 3.
GAME
PROVIDERS PLATFORM CASINO

REV
SHARE

REV
SHARE

PROFORMA
Youll notice that YEAR 1 revenues and burn rate are atypical in comparison to the following years. The increased burn rate is a function of the Nevada Gaming Commission licensing and review process. The anticipated duration for this step in our process is 9 months. Revenues are decreased during this period as well. Once the licensing process is complete we are open to receive revenue sharing for all gaming revenues in the nal quarter of YEAR 1.

INCOME
STATEMENT

(OFFSITE & ONSITE)

YEAR
1

YEAR
2

YEAR
3

Total Sales Cost of Goods Sold Gross Prot Operating Expenses EBITDA

1,043 556 486 977 -491

5,202 1,672 3,529 907 2,622

21,880 4,980 16,900 1,238 15,662

OFFSITE
PROMOTIONAL
PLAY
User Growth Rate (MoM) Monthly Retention Customer Per User Acquisition Cost COGS per Active User / Mo Monthly Number of Impressions per User Advertisers / Casino Pay per Impression 4leaf Pay per Imp Impression Casino System Leasing Revenue COGS per Casino Partner - ~200 hours / Casino Casino Site Maintenance - 80 hours / Month 15.0% 2% $1.00 $0.05 10.00 $0.25 $0.10 $25,000 $20,000 $8,000

ASSUMPTIONS AND
KEY
METRICS
The assumptions shown below are based upon the founding teams past experience with social gaming applications and the Las Vegas gaming industry.
20K 106K 566K

ONSITE
REAL
MONEY
PLAY
Monthly Conversions from Offsite to Onsite COGS per Active User / Month Monthly $ Played per User - Ave 4 Days Play / Month Advertisers / Casinos Pay per Impression 4leaf Revenue Share Casino Site Maintenance - 80 Hours / Month 2% $1.00 $800 $0.25 25% $8,000

4LEAFMOBI TOTAL ACTIVE USERS

YEAR
1

YEAR
2

YEAR
3

ABOUT
US
DAVE
LEE
has two decades of leadership experience and over $400M of successfully completed projects to his credit. Lee has worked with numerous gaming companies, including The Palms, Foxwoods Gaming, Pauma Casino and Hooters LasVegas.Lee has earned a rock-solid reputation in the Las ea Vegas business community for his ethical and timely work. Lees successful track record was built on his entrepreneurial drive, strategic planning skills and the ability to assemble expert and efcient teams.

JEFF
LEE
has spent the past decade successfully overseeing the project management and sales training efforts of companies like Overstock, Brickyard Games and Cerebra. As the founder of Brickyard games, Lee created a successful line of unique gaming products and negotiated deals with companies nationwide. Lee has extensive experience in supply schedules, quality control, team building and facility negotiations.

RUSS
TANNER
is an award-winning designer and entrepreneur. Over the past 12 years,Tanner has used his design, brand consulting and marketing skills to help numerous companies achieve new levels of success and public awareness.Tanner has worked with industry-leading companies like Fairmont Private Schools, Niner Bikes and Farm House Paper Compan Company.Tanners product vision and attention to detail punctuate his desire to innovate and create a more beautiful, technologically ubiquitous world.

KEITH
GARCIA
has worked as a senior developer and team leader for the past decade. Garcias technical expertise spans numerous languages, libraries and frameworks, including TDD, IoC, C#,Web MVC, MongoDB, JavaScript and jQuery.As the senior developer and project lead for wellness.com, Garcia increased page views f from 200/month to over 4.5 million/month. Garcia excels at planning, execution and analysis of large-scale development projects.

JEFF
HOFFER
does stuff for 4leafmobi.

ADVISORS
&
MENTORS
JAY
SAMIT
STRATEGY
is the president of Oovoo. ooVoo provides a high-quality, free, multi-party video-chat service and integrated instant messaging to more than 54 million registered users worldwide. Prior to ooVoo, Samit was CEO of SocialVibe, which provided the most effective way for brands to reach, engage, and spread messages through a targeted audience of over 600 million hyper-connected consumers in social media.At Sony, Samit was responsible for the development of new business models for the company. As GM of Sony's digital businesses, Samit liaised with other divisions in the development of joint initiatives that fully capitalize on the depth and strength of Sony's hardware and content. Samit originally joined Sony as head of strategy for Sony Music. Prior to joining Sony, Samit was Global President of Digital Distribution & ha Development for EMI Recorded Music. Under Samits guidance, the company broke new ground with its forays into wireless OTA, ringtones, streaming radio, secure P2P and subscription business models. Samit championed digital download initiatives, and created company-wide policies that combated piracy and enabled artists to make signicant gains in the online music space. Samits aggressive move into mobile and the digital distribution of music made New Media into the leading prot center for the companygenerating over $100 million in p prot.Active in the developer community, Samit nurtured start-up companies and helped take them public in markets around the globe.Working with artist and managers to develop new sustainable revenue streams, along with his role as one of the leading authorities on new media, garnered Samit the Gavin Label Executive of theYear in 2000.Active Board member on both public company boards and private advisory boards.

KEITH
COPHER

GAMING COMPLIANCE

is currently president of KMC, Inc a highly regarded Gaming Compliance Consulting rm. Prior to this position Keith was the Senior Vice President of Compliance at TableMax Gaming, President of GGS-US, and served for over 24 years as Chief of Enforcement with the Nevada Gaming Control Board. Keith is an active part of the casino gaming word and specializes in gaming compliance. With his help companies have dramatically sped up the time required to gain the necessary governmental approvals for operation.

TOM
PATTERSON

SECURITY

works hard to combine the ART and SCIENCE of cyber security for Governments, Industries, and Consumers around the world. Tom learned that some of the hardest security problems require more than art and science, but also real muscle. He has joined CSC's global security leadership team to run their American security consulting operations. Tom is a long time security guy, with hardware, software, product, service, enterprise, R&D, global, Federal, and CSO experience. He also helped start a Carlyle-venture backed company, and buy/sell 7 more. He has served on three public boards, provided governance to several early stage companies, and written a well- published book on global securit He was a key member of the MCC teams that developed the rst secure web browsers and servers, rst directory and search security. engine, and rst commercial certicate authority, and have leveraged identity management and authentication in the payments world.Tom also built industry-leading hardware and software in the infosec space while at Centel andTradewave. Tom helped secure projects as diverse as a space shuttle launch (STS-37) and the largest United Way telethon (9/11) in history. He built products (HW & SW), led one of the largest Infosec consultancies in the world (Deloitte- EMEA), and currently advises components of Federal law enfo enforcement and the intelligence community. Tom served as IBM's chief strategist for eCommerce, and conducted regular briengs with the White House on the NII and Information Superhighway.

WHY
NOW?
AS THE LAWS FOR MOBILE AND ONLINE GAMBLING HAVE BEEN APPROVED, a window of opportunity and has opened in the gaming industry. We are at the beginning of an industry changing revolution.
Lets say youve decided to join the excitement and build an online gambling app. It would cost you a few weeks and as little as a $30,000 if you could nd the right engineer. Not bad, right? And you could call it something cool like plynga, plegas, or igamble... and it would be free to attract users. And imagine your excitement when users come to download and use your app. You are experiencing the high of being a mobile gaming supersta Get Ready for the hangover. Now youre ready superstar. to go the distance and offer this as a real money gaming app. First, you complete your application and pay the initial costs for review, then you nd out your game has to be reviewed by a 3rd party rst, so you head out and get that done, during that process you nd out you forgot to register your RNG, so the process starts again, soon youre done with 3rd party! Now time to go back to the control board and start the company review and you nd out your developer had a shady past, boom. Start over. New developer, new app, new review, and now your back on. The control board approves you but will not give you a license because you dont have a real property partner. Welcome to Las Vegas Gaming. Dont worry there are lots of apps to keep you company.

MANAGEMENT
Seasoned builders with an eye for quality and execution. This team has worked together for several years and is a well oiled machine.

LOCAL
KNOWLEDGE
With the combination of local reputation and gaming advisors from the NGC we are uniquely qualied to be at the forefront of this movement without missing a beat in compliance.

SECURITY
&
STRATEGY
Our advisory team brings expertise in competing with large industries and staying ahead of the curve in secure technology.

PARTNERS
With local Las Vegas partners with real property casino and licensed game developers we bring a complete platform to the user.

You might also like