Why the Fuss over Numbers?

Numbers tell a story

Numbers quantify trends and patterns

Numbers make abstract data easy to comprehend

A strategy that aligns with relevant numbers, works wonders!

Internet User Statistics

1200

1000

960 903.72

Number of Connections in Millions

800

600 449

Mar-12 Aug-12

400

200

120

123 13.33 14 50

32
0

31 Mobile Connections Internet Connections

Landline Connections

Broadband Connections

Internet through Mobile

Smart-phones Usage

Samsung

Nokia

RIM

Apple

Market Share by Percentage (India)

Smart Phone market share (Global)
Samsung Apple Nokia HTC ZTE Q212 Units sold (in millions) 50.2 26.0 10.2 8.8 8.0 Q212 - Market Share (percent) 32.6 16.9 6.6 5.7 5.2

Total

50.7

32.9

Tablet Usage
Market Share by Percentage (India)
Others HCL RIM Apple Samsung 1.94 6.17 12.84

22.53
56.52

10

20

30

40

50

60

Global Tablet OS Shipments (Units in millions) Apple iOS

Q211 9.3

Q212 17.0

Global Tablet Market Share (percent) Apple iOS Android Microsoft Others Total

Q211 62.0 29.3 4.0 4.7 100

Q212 68.3 29.3 1.2 1.2 100

Android
Microsoft Others Total

4.4
0.6 0.7 14.9

7.3
0.3 0.3 24.9

Social Media Statistics

March August March

August

50
million
users
GROWTH

51
2%

13
million
users
GROWTH

million
users

16
million
users

23%

August
March

14
million
users
GROWTH

15+
7.1%

million
users

Number of Users in August 134,000

6.7% of 20 million users are from India

More Statistics on Indian Users

94%

of Indian smart-phone users access internet on their mobile

Top 5 states housing the highest proportion of internet households in India

80%
50%
More than

Almost

of Indian users have performed some form of financial transaction through their mobile phones 5 4 of the Indian mobile internet using population hails from the non top eight cities

Delhi - 7.68% Uttar Pradesh (Noida inclusive) - 8.18%

Most popular activities amongst online Indians

98% - emailing
76% - searching or buying non travel products 69% - download music 62% - job searching 61% - social networking
3

1
Maharashtra 18% Andhra Pradesh 7.15%

Karnataka - 8.27%

Tamil Nadu - 10%

59% - searching for / buying travel products

Comparison India | China | USA | UK

Landline Connections Mobile Connections

31 million
146 million 33.2 million 31 million

1.046 billion 960 million 327 million 81 million

Internet Connections

Broadband Connections

Internet through Mobiles

538 million
243 million 123 million 52 million
Facebook Users Twitter Users

159 million
53 million 18.74 million 14 million

449 million 388 million

179.85 million 22.8 million

LinkedIn Users

155 million
51 million 35.45 million 0.5 million

200 million*

61+ million 15+ million 9+ million 2 million**

*** LinkedIn has no official license to operate in China yet

141.8 million
16 million

10 million
*Figures for Weibo as Twitter is blocked in China

Interesting Global Statistics

The planet has a population of 7 And now there are 5.9

Billion people alive

Billion active mobile phone subscriptions

For 5.9 Billion mobile accounts, there are only 1.1 Billion fixed landline telephones worldwide

19% of the installed base of handsets globally, are smart-phones

970 Million Cars

registered & in use worldwide

1.3 Billion personal computers of all kinds

(including desktops, laptops, netbooks and tablet PCs)

4 Billion Radios 1.8 Billion Television sets

1.1 Billion Landline Phones

4.8 Billion Mobile Handsets

Email Statistics (Global)

90%
Smart-phone Owners access the same email account on mobile & desktop

5.3%
Mobile phone time is spent on Email / IM if divided by Function.

ExactTarget 2012 The 2012 channel preference survey

30%
more time
spent by Email visitors on the website than regular visitors

More email is read on Mobile than on a desktop email client or via webmail.

36%
mobile

33%
desktop

31%
webmail

Litmus (June 2012) Has your audience gone Mobile

E-commerce Statistics (India)

A total of 9 million Indian internet users carried out online transactions in 2011. This number is predicted to reach 38 million by 2015.

The travel sector is leading the way in Indian e-commerce, with one third of all travel bookings made online

Indias travel market is currently dominated by two local players MakemyTrip and Yatra, which hold 48% and 30% of the market respectively and 40% of train reservations are now made online

1% of Indian retail sales come from e-commerce, yet the market is set to be worth $2bn by 2015.
80% of Indian web users say they plan to shop online in the near future India is on the 5th position in the Global Retail Development Index (GRDI) and 2nd in Asia after China - Global Retail Expansion by AT Kearney Report

What lies ahead

Online advertising in India is currently generating US$410 million a year and represents 7% of total advertising spend. By 2015, it is expected to generate US $1.6billion and comprise 10 to 15% of Indias overall as spend. The mobile advertising is set to grow ten-fold within the coming five years. In current value is US $11 million. Source : Economic Times

Source : Emarketer It is expected that by 2017, approximately 23.38

Mobile Advertising spend came to US$56.5 million in 2011. It is forecast to reach $247 million by 2015.

million
India will reach 250-350 million internet users by 2015 Internet video will be 70 per cent of all internet traffic in 2016 in India, up from 30 per cent in 2011

tablets would be sold in India. The Indian Mobile Value Added Service industry itself is estimated to grow to US$ 10.8 billion by 2015

India could

become one of the worlds top five countries for smart-phones by 2016, representing almost
10 % of the entire worlds supply. In 2011, it represents 2.2 of it.

The Indian government expects to increase

the number of broadband connections to 175 million by 2015, 600 million by 2020

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