GRADING CRITERIA: ACHIEVED You will analyse the film in a step-by-step way, guiding us through the culture of 1950s

s America and how it is presented in the film. Your analysis will demonstrate an awareness of the 'effect' of the media text at the time it was made and what it suggests to you, and others, as audience members. You will also answer the question throughout.

MERIT You will analyse the film in a thorough way, guiding us through the culture of 1950s America and discuss, specifically, how culture is portrayed in the film. Your analysis will demonstrate an awareness of the 'effect' of the media text at the time it was made and what it suggests to you, and others, as audience members. You will also answer the question throughout. For merit, you will have different interpretations of the text or key sequences of the film, suggesting different ways the film can be seen. For example, seeing a fuzzy television during an argument may suggest a relationship breakdown or it may demonstrate the popularity of TV and entertainment and how we cannot switch off. For merit, you will look at the significance of the film and use relevant theories and key terminology in your analysis.

EXCELLENCE You will analyse the film in an evaluative manner - looking at the significance of the film as a whole by evaluating it in different layers. You will be able to refer to the impact of the film at the time it was made and how it was interpreted by audiences. Your evaluation AND analysis will evolve and provide us with ideas and interpretations that are thoughtfully presented and even present alternative meanings. You will reference key terms and theorists and apply these directly to moments in the film. From your analysis you will create a picture of 1950's America and demonstrate clearly how this can be interpreted in the film. You will also write about the impact that the film had at the specific time it was made.
THEORIES YOU MIGHT REFERENCE TO ACHIEVE MERIT OR EXCELLENCE: AUDIENCE GRATIFICATION THEORY: WHY AUDIENCES ARE INTERESTED IN TEXTS. FOR YOUNG PEOPLE, THEY WOULD HAVE IDENTIFIED WITH JAMES DEAN OR TRIED TO SEEK OUT A PERSONAL RELATIONSHIP WITH HIM. EQUILIBRIUM/DISEQUILIBRIUM: THIS THEORY IS BY TODOROV. HE STATED THAT A EQUILIBRIUM IS WHEN A CHARACTER IS DOING SOMETHING HE OR SHE RECOGNISES. DISEQUILIBRIUM IS WHEN THEIR ROUTINE IS SABOTAGED OR RUINED. PROPPS CHARACTER TYPES: THERE ARE SO MANY YOULL HAVE TO CHECK THEM ON THE INTERNET! RICHARD DYER THEORY: In Entertainment and Utopia, Dyer uses the example of FILMS to argue that entertainment functions as escapism by offering the image of something better [] that our day-to-day lives dont provide. He goes onto suggest, that the utopian sensibilities inherent in mainstream entertainment abundance, energy, intensity, transparency and community - compensate for specific inadequacies in society. KEY TERMS PROVIDED FOR YOU IN YOUR BOOKLET SHOULD BE USED THROUGHOUT.