2008 2010年中国果汁饮料市场调查与产业投

http://bbs.ifetch.
cn
2008-2010
2008 4
http://bbs.ifetch.cn
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GDP ................................................................................1
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2008 ............................................................7
2008-2010 GDP .......................................7
2008-2010 ......................7
2008 -2010 .....................8
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20082010 .............................13
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2004-2007 .........................................................14
2004-2007 ....................15
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2004-2007 ............17
2004-2007 ....................18
20082010 ........................................19
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2004-2007 ............................21
2004-2007 ........22
2004-2007 ....................22
2004-2007 ...23
2004-2007 ..................................23
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20082010 ..................................26
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2001-2007 .................................................28
2001-2007 ........................................................28
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2001-2007 ...............................................30
2008-2010 ..................................31
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2008-2010 .........................35
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2004-2007 ....................37
2004-2007 ............................41
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20082010 ............................42
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2004-2007 ....................44
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20082010 ..............................46
20082010 .....................47
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2004-2007 .....................................................48
2004-2007 .......................................59
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20082010 ......................................61
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2005-2007 ......................................................63
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SWOT .................................................93
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20072010 ......................................94
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2007-2010 ..............................................123
2007-2010 ............................123
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2008-2010 .......................................124
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2007-2010 ................................................126
20072010 ............................................126
20072010 ............................................126
20072010 ............................................127
2007-2010 .......................................131
2007-2010 .........................................131
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2007-2010 ...................................134
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1 20002007 GDP ..................................................................1

2 20002007 GDP ..................................................................2
32007 .................................................................3
42007 .................................................................3
5 20012007 .................................4
62008-2010 ...............................................................7
72008-2010 ...............................................................7
82007-2010 ...............................................................8
9 .........................................................10
10 2002-2007 .....................................14
11 2002-2007 ......................................................14
12 2007 10 .............................................15
13 20042007 ........................................16
1420052008 .............................17
1520042007 .................................17
1620042007 .................................18
1720042007 .................................................19
1820082010 .........................................................19
1920082010 .............................................20
20 20042007 ....................................................21
21 20042007 ........................................21
22 20052008 ........................................22
2320042007 .............................22
2420042007 .............................................23
25 20042007 ............................................24
26 20042007 ................................25
27 20042007 ................................25
2820042007 .............................................26
2920082010 .....................................................27
3020082010 .........................................27
31 20042007 ....................................................28
32 20042007 ........................................28
33 20042007 ....................................................29
34 20042007 ........................................30
35 20042007 ................................................30
36 20042007 ....................................31
3720042007 .............................................31
3820082010 .....................................................32
3920082010 .........................................32
4020042007 .............................................33
4120082010 .....................................................34
4220082010 .........................................34
4320042007 .........................................35
4420082010 .................................................35
4520082010 .....................................36
462002-2007 (%)..........................37
472002-2007 ..............................38
482002-2007 .........................39
492002-2007 .........................40
502004-2007 ............................................41
512008-2010 ............................................42
52 20042007 ................................44
53 20042007 ................................44
54..................................................................................45
55 20082010 ........................46
5620072010 .........................................................47
57 2002-2007 ..........................................48
58 2002-2007 ......................................................49
59 2002-2007 ..........................................49
60 2002-2007 ......................................................50
61 2002-2007 ..........................................50
62 2002-2007 ..................................................50
632004-2007 ............................................51
642004-2007 ............................................52
652004-2007 ............................................52
662004-2007 ............................................53
672004-2007 ............................................54
682004-2007 ........................................55
692004-2007 ............................................56
702004-2007 ............................................57
712004-2007 ............................................58
722004-2007 ............................................59
73..........................................................................60
7420052007 ..................61
7520072010 .................61
76.........................................................................................63
77 2004-2007 .........................68
78 2004-2007 ..........................68
79 2004-2007 .....................69
80 2004-2007 ......................69
81 2004-2007 ..................70
822005-2007 ....................70
832004-2007 ..............71
84 2004-2007 .............71
85 2004-2007
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86 2004-2007
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87 2004-2007 ..................73
882004-2007 ....................74
892004-2007 ..............74
90 2004-2007 .............74
91 2004-2007 .........75
92 2004-2007 ..........75
93 2004-2007 .76
94 2004-2007 . .76
95 2004-2007 ....77
96 2004-2007 .....77
97 2004-2007 ..........................78
98 2004-2007 ................78
99 2005-2007 ...................79
100 2004-2007 ...............79
1012005-2007 ..................80
102 2004-2007 ...............80
1032005-2007 ..................80
104 2004-2007 .......................81
1052005-2007 ..........................81
1062004-2007 .....82
1072004-2007 ......82
108 2004-2007 ...........83
1092004-2007 ..............83
1102004-2007 .................84
1112005-2007 ..................84
112 2004-2007 ...............85
1132005-2007 ..................85
114 2004-2007 ................86
1152005-2007 ..................86
116 2004-2007 ............87
117 2004-2007 .............87
11820042007 ...........................................88
119....................................................................89
120................................................................90
121........................................................90
12220082010 ...................................94
123........................................................................................97
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128 .....................................................................................110
129 .................................................................................111
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134......................................................................116
135......................................................................117
136......................................................................117
137..............................................................................118
138..........................................................................119
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141..................................................................121
10

GDP
GDP 9% 2004
2005 2006 GDP
2007 (GDP) 246619
11.4% 0.3 5 10%
(CPI) 4.8% 3.3 11.1%
11.9% 11.5% 11.2%;
28910 3.7% 121381 13.4%
96328 11.4%
2007
2007
4.8% 3.3 (12 6.5%)
4.5% 5.4% 12.3%
4.0 4.5% 0.6
50150 350 4
18.5% 1.9 39
137239 24.8% 0.9

25280 30.2% 8.4
89210 16.8% 3.1
13786 12.2%
1.8 4140 9.5%
2.1
1 20002007 GDP
GDP
2000
89468.1
8.4
2001
97314.8
8.3
2002
104790.6
9.1
2003
116694
10
2004
136515
10.1
2005
182321
9.9
2006
1987298.9
10.9
2007
246619
11.4
2 20002007 GDP
12
10
8
8. 4
8. 3
9. 1
10
10. 1
9. 9
10. 9
11. 4
6
4
2
0
2000 2001 2002 2003 2004 2005 2006 2007
2007
1 50150 350
4 18.5% 1.9 39
2 137239 24.8% 0.9

93472 24.5% 2.7 12
14160 13.8% 21.3%
33.1% 0.4
20.6% 25.9% 3.4 4.7
25280 30.2% 8.4
89210 16.8% 3.1
3 13786 12.2%
1.8 4140
9.5% 2.1 28910 3.7%
121381 13.4% 96328 11.4%
32007
28910
3.7%
121381
13.4%
96328
11.4%
908 22%;
1081 10.5% 1621 49.6%;
1499 12.9%
741 29.2%; 4607
11.5% 1193 3.4%
42007
908
22%
1081
10.5%
1621
49.6%
1499
12.9%
741
29.2%
4607
11.5%
1193
3.4%
52.5% 2006
1.9
24.4%22.2% 2006 1.6 0.6
2007
2008
2008
5 20012007
2001
7.88
2002
8.44
7%
2003
7%
2004
9.56
6%
2005
10.12
6%
2006
10.98
8%
2007
13.72
24.8%
90
19981999
14% 45%
2000
1997 11.32%
(2000 8.4%)( 1998
65% 2001 90%
2002
24.6% 20.5%
26.8%

1999
6600
WTO
2001
5100 6 2002 20% 6200
2% 2005
2005
37%
8512 2006
1.4 23.2%
1979
1980 2003
14.5% 14.9% 14.1%
20
2007 9672.2
29.1% 5.6 44.5%

1.9
2007 9860.5 18.5%
5 45.4% 1.8
2008
2008-2010 GDP
62008-2010
350000
312200
282540
300000
255690
250000
231395
200000
150000
100000
50000
0
2007
2008
2009
2010
2010 31
2008-2010
72008-2010
250000
225625
22.5%
200000
150000
134569
20.7% 191207
162384
17.8%
18.0%
25%
20%
15%
100000
10%
50000
5%
0%
2007
2008
2009
2010
2008 -2010
2007
82007-2010
3. 50
14%
3. 00
2. 50
11.7%
2.09
12.5%
2.62
2.33
2.89
12%
10. 3% 10%
2. 00
8%
1. 50
6%
1. 00
4%
0. 50
2%
0. 00
0%
2007
2008
2009
2010
2.1
20%
10% 2010

15%
2010 6800
18% 36% 14%
15% 6% 11%
9%
1
50
40%
20%

17%
13%
10
11
1
2
3
4
5
6
12
20082010
U&A
5-10
1 7
13

2004-2007
2006
859.8 35.50% 2007 12
1186.14 37.95%
2010 600
10 2002-2007
2007
1186.14
37.95
2006
859.82
35.5
2005
634.56
31.2
2004
483.74
55.6
2003
310.83
45.9
2002
212.99
44.8
11 2002-2007
14
2002-2007
1400
1200
1000
800
37.95
6000%
55.6
1186.14
35.5
859.82
5000%
45.9
44.8
634.56 31.2
600
3000%
483.74
310.83
400
4000%
2000%
212.99
200
0
1000%
0%
2007
2006
2005
2004
2003
2002
2002-2007
2007 1186.14 37.95%
2004-2007
2007
12 2007 10
15
()
10
2004-2007
13 20042007
30. 00
28. 47
25. 00
y = 5. 2667x + 6. 5928
R2 = 0. 9832
16. 50
20. 00
15. 00
10. 00
21. 50
12. 58
5. 00
0. 00
2004
2005
2006
2007
( )
20042007
y=0.0096x+0.2418x R2=0.9213
16
2004-2007
1420052008
97. 65%
97. 60%
97. 60%
97. 55%
y = 0. 0007x + 0. 973
R2 = 0. 8909
97. 50%
97. 45%
97. 40%
97. 40%
97. 50%
97. 40%
97. 35%
97. 30%
97. 25%
2004
2005
2006
2007
20042007 97%
2008
1520042007
17
2. 65%
2. 60%
2. 60%
2. 60%
2. 55%
2. 50%
2. 50%
2. 45%
2. 40%
2. 40%
y = - 0. 0007x + 0. 027
R2 = 0. 8909
2. 35%
2. 30%
2. 25%
2004
2005
2006
2007
20042007 5%
2008 3%
2004-2007
1620042007
30. 00%
y = 0. 0367x + 0. 1321
R2 = 0. 8747
23. 08%
25. 00%
27. 16%
24. 00%
20. 00%
15. 00%
15. 25%
10. 00%
5. 00%
0. 00%
2004
2005
2006
2007
18
20042007
20082010
1720042007
20042007
1400
1200
y = 233.25x + 207.95
2
R = 0.9723
1000
38.0%
1186.14
31.2%
40.0%
35.0%
30.0%
859.82
800
600
35.5%
25.0%
634.56
20.0%
483.74
15.0%
400
10.0%
200
5.0%
0.0%
2004
2005
2006
2007
20042007
y=233.25x+207.95x=12 R2=0.9723
1 0.0010 0.05
2008 1668.37
40.7%2009 2204.2
32.1%2010 2957.51 34.2%
1820082010
19
2008
1668.37
40.7%
2009
2204.20
32.1%
2010
2957.51
34.2%
1920082010
20082010
3500.00
3000.00
45.0%
2500.00
2000.00
2957.51
40.7%
34.2%
32.1%
2204.20
40.0%
35.0%
30.0%
25.0%
1668.37
20.0%
1500.00
15.0%
1000.00
10.0%
500.00
5.0%
0.00
0.0%
2008
2009
2010
20082010
2010 2957.51 34.2%
20

2004-2007
2004 507.93 2005
666.29 31.2%2006
902.81 35.5% 2007 12
1245.45 38%
20 20042007
2004
507.93
2005
666.29
31.2%
2006
902.81
35.5%
2007
1245.45
38.0%
21 20042007
20042007
1400
1200
31.2%
35.5%
902.81
38.0%
1245.45
35%
30%
1000
25%
800
600
40%
507.93
666.29
20%
15%
400
10%
200
5%
0%
2004
2005
2006
2007
21
20042007
2007 1245.45 38%
34.88%
2004-2007
22 20052008
45. 00%
40. 00%
35. 00%
30. 00%
25. 00%
20. 00%
15. 00%
10. 00%
5. 00%
0. 00%
y = 0. 0394x + 0. 2286
R2 = 0. 9797
31. 18%
26. 25%
2004
2005
37. 95%
35. 50%
2006
2007
20042007 2007
37.95% 2008
40%
2004-2007
2320042007
22
10. 00%
9. 00%
8. 00%
7. 00%
6. 00%
5. 00%
4. 00%
3. 00%
2. 00%
1. 00%
0. 00%
y = 0. 0113x + 0. 0434
R2 = 0. 7816
7. 41%
8. 26%
8. 26%
4. 76%
2004
2005
2006
2007
20042007
8.26% 2008
2007
2004-2007
2004-2007
2420042007
23
96. 00%
95. 00%
95. 24%
94. 00%
93. 00%
92. 59%
92. 00%
91. 74%
y = - 0. 0113x + 0. 9566
R2 = 0. 7816
91. 00%
91. 74%
90. 00%
89. 00%
2004
2005
2006
2007
20042007
90% 2008 92.59%
2004-2007
2004 568.88
2005 752.91 32.3%2006
1011.15 34.3% 2007 12
1382.45 36.7%
25 20042007
2004
568.88
2005
752.91
32.3%
2006
1011.15
34.3%
2007
1382.45
36.7%
24
26 20042007
20042007
1600
1400
1011.15
1200
1000
800
600
568.88
1382.45
36.7%
35%
34%
33%
32.3%
400
37%
36%
34.3%
752.91
38%
32%
200
31%
30%
2004
2005
2006
2007
20042007
2007 1382.45
36.7% 34.6%
2004-2007
27 20042007
25
3. 86
3. 85
3. 85
3. 84
3. 84
3. 83
3. 83
3. 82
3. 81
3. 81
3. 80
3. 79
2004
2005
2006
2007
2004-2007
20082010
2820042007
20042007
1400.00
35.5%
1200.00
1000.00
800.00
600.00
31.2%
y = 244.91x + 218.35
R 2 = 0.9723
1245.45
38.0%
40.0%
35.0%
30.0%
902.81
25.0%
666.29
20.0%
507.93
15.0%
400.00
10.0%
200.00
5.0%
0.00
0.0%
2004
2005
2006
2007
20042007
26
y=244.91x+218.35x=12 R2=0.9723
1 0.0010 0.05
2008
1751.79 40.7%2009 2314.41
32.1%2010 3105.38
34.2%
2920082010
2008
1751.79
40.7%
2009
2314.41
32.1%
2010
3105.38
34.2%
3020082010
20082010
3500.00
3000.00
34.2%
2314.41
32.1%
2500.00
2000.00
3105.38
40.7%
45.0%
40.0%
35.0%
30.0%
1751.79
25.0%
20.0%
1500.00
15.0%
1000.00
10.0%
500.00
5.0%
0.00
0.0%
2008
2009
2010
20082010
2010 3105.38
34.2%
27

2001-2007
2001-2007
2004 556.3 2005
729.74 31.2%2006
988.79 35.5% 2007 12
1364.06 38%
31 20042007
2004
556.30
2005
729.74
31.2%
2006
988.79
35.5%
2007
1364.06
38.0%
32 20042007
28
20042007
1600
35.5%
1400
31.2%
1200
38.0%
1364.06
988.79
35%
30%
1000
25%
800
600
40%
556.30
20%
729.74
15%
400
10%
200
5%
0%
2004
2005
2006
2007
20042007
2007 1364 38%
34.88%
2001-2007
2004 519.54
2005 681.52 31.2%2006
924.31 35.6% 2007 12
1276.29 38.1%
33 20042007
2004
519.54
2005
681.52
31.2%
2006
924.31
35.6%
2007
1276.29
38.1%
29
34 20042007
20042007
1400
1200
31.2%
35.6%
924.31
38.1%
1276.29
35%
30%
1000
25%
800
600
40%
681.52
20%
519.54
15%
400
10%
200
5%
0%
2004
2005
2006
2007
20042007
2007 1276.29 38.1%
34.96%
2001-2007
2004 36.76
2005 48.23 31.2%2006
64.49 33.7% 2007 12
87.77 36.1%
35 20042007
2004
36.76
2005
48.23
31.2%
2006
64.49
33.7%
30
2007
87.77
36.1%
36 20042007
0042007
100
90
80
70
60
50
40
30
20
10
0
87.77
36.1%
64.49
36%
35%
34%
33.7%
33%
48.23
36.76
37%
32%
31.2%
31%
30%
29%
28%
2004
2005
2006
2007
20042007
2007 87.77 36.1%
33.67%
2008-2010
3720042007
31
20042007
1600.00
35.5%
1400.00
31.2%
1200.00
1000.00
R 2 = 0.9723
40.0%
35.0%
30.0%
988.79
y = 268.23x + 239.14
800.00
600.00
38.0%
1364.06
25.0%
729.74
20.0%
556.30
15.0%
400.00
10.0%
200.00
5.0%
0.00
0.0%
2004
2005
2006
2007
20042007
y=268.23x+239.14x=12 R2=0.9723
1 0.0010 0.05
2008 1918
40.7%2009 2534
32%2010 3401 34.2%
3820082010
2008
1918.63
40.7%
2009
2534.83
32.1%
2010
3401.13
34.2%
3920082010
32
20082010
4000.00
45.0%
3401.13
40.7%
3500.00
3000.00
2500.00
2000.00
34.2%
32.1%
2534.83
40.0%
35.0%
30.0%
1918.63
25.0%
20.0%
1500.00
15.0%
1000.00
10.0%
500.00
5.0%
0.00
0.0%
2008
2009
2010
20082010
2010 3401 34.2%
2008-2010
4020042007
20042007
1400.00
35.6%
1200.00
1000.00
y = 251.3x + 222.15
31.2%
1276.29
38.1%
35.0%
30.0%
924.31
800.00
600.00
40.0%
R = 0.9721
25.0%
681.52
20.0%
519.54
15.0%
400.00
10.0%
200.00
5.0%
0.00
0.0%
2004
2005
2006
2007
33
20042007
y=251.3x+222.15x=12 R2=0.9721
1 0.0010 0.05
2008 1785.16
39.9%2009 2323.23
30.1%2010 3058.06
31.6%
4120082010
2008
1785.16
39.9%
2009
2323.23
30.1%
2010
3058.06
31.6%
4220082010
20082010
3500.00
3000.00
39.9%
2323.23
30.1%
2500.00
2000.00
3058.06
31.6%
1785.16
45.0%
40.0%
35.0%
30.0%
25.0%
20.0%
1500.00
15.0%
1000.00
10.0%
500.00
5.0%
0.00
0.0%
2008
2009
2010
20082010
34
2010 3058.06
31.6%
2008-2010
4320042007
20042007
100.00
87.77
36.1%
90.00
80.00
70.00
y = 16.929x + 16.99
60.00
R2 = 0.976
50.00
40.00
36.0%
35.0%
64.49
33.7%
34.0%
33.0%
48.23
32.0%
36.76
31.2%
30.00
37.0%
31.0%
20.00
30.0%
10.00
29.0%
0.00
28.0%
2004
2005
2006
2007
20042007
y=16.929x+16.99x=12 R2=0.976
1 0.0010 0.05
2008
133.47 52.1%2009 211.60
58.5%2010 343.07
62.1%
4420082010
2008
133.47
52.1%
2009
211.60
58.5%
2010
343.07
62.1%
35
4520082010
20082010
400.00
343.07
62.1%
350.00
64.0%
62.0%
60.0%
300.00
58.5%
211.60
250.00
58.0%
56.0%
200.00
54.0%
133.47
52.1%
150.00
52.0%
100.00
50.0%
50.00
48.0%
0.00
46.0%
2008
2009
2010
20082010
2010 343.07
62.1%

1
2
3
4
5
6
36
2004-2007
2002 820 /2003 1050 /2004
1470 /2005 1840 /2006 1920 /2007
2100 / 2002 2007 5
156% 31%
MSTCS(RCA)
(RTA)]
MS
MSij = Xij/Xwj
MSiji j ,Xiji j ,Xwj
j
462002-2007 (%)
2002
2003
2004
2005
2006
2007
20.38
20.11
18.57
16.69
16.36
16.21
12.30
12.01
11.57
10.77
10.45
10.36
10.45
9.13
8.64
7.35
7.20
7.15
2.70
2.52
2.65
2.64
2.85
3.16
2.17
2.04
2.14
2.10
2.27
2.54
2.10
2.05
2.03
2.06
2.25
2.54
2.01
2.34
2.12
1.98
2.12
2.44
0.78
0.86
1.02
1.24
1.35
1.58
0.80
0.91
0.98
1.11
1.19
1.37
37
1.20
1.01
0.91
0.74
0.81
0.80
3%
(TSC
X)-(M)/X+M
1 -1
472002-2007
2002
2003
2004
2005
2006
2007
0.99
0.99
0.99
0.99
0.99
0.99
0.99
0.98
0.99
0.97
0.99
0.98
0.93
0.91
0.93
0.95
0.96
0.97
0.81
0.75
0.77
0.76
0.79
0.80
0.85
0.71
0.70
0.68
0.69
0.72
0.65
0.67
073
0.78
0.80
0.83
0.87
0.85
0.87
0.91
0.96
0.98
0.40
0.43
0.56
0.65
0.69
0.70
0.50
0.56
0.63
0.77
0.79
0.81
0.50
0.34
0.20
-0.07
-0.07
-0.07
2005
38
0.5
8

RCA
RCAij=Xij/Xit/Xwj/Xwt
RCAiji j ,Xij i j
,Xit i ,Xwj j
,Xwt.
RCAij1 i j
RCAij1 i j
482002-2007
2002
2003
2004
2005
2006
2007
46.82
45.23
50.36
54.86
55.96
57.66
25.68
27.39
27.84
24.68
25.42
25.67
20.18
25.68
24.76
25.14
26.40
26.90
1.25
2.57
1.98
1.23
1.28
1.30
6.83
8.76
8.34
7.98
8.14
8.43
0.98
0.75
1.23
1.12
1.15
1.19
5.32
4.34
4.01
3.24
3.40
3.47
0.88
0.94
1.25
3.45
3.66
3.73
0.85
1.42
1.85
2.98
3.04
3.13
2.32
1.20
0.98
0.87
0.88
0.87
39
20
0.88 3.73
2.32 1
(RTA)
RTAi= Xij/Xin /(Xcj/Xcn)-(Mij/Min)/
(Mcj/Mcn),
Xij i j ,Xin,i n ,Xcj , i
j ,Xcn i j
M
RTA
492002-2007
2002
2003
2004
2005
2006
2007
19.82
20.35
23.24
25.86
26.40
27.18
19.82
17.21
15.85
12.32
12.70
12.85
3.10
2.12
2.13
1.65
1.73
1.77
1.25
1.23
1.45
1.37
1.43
1.45
0.83
0.76
1.34
0.98
1.00
1.03
0.28
0.15
0.23
0.12
0.12
0.13
1.32
2.34
3.01
3.24
3.40
3.47
-0.88
-0.14
0.25
1.15
1.22
1.24
-0.15
0.42
0.65
0.98
1.00
1.03
0.32
0.04
-0.48
-0.87
-0.90
-0.92
40
1 0
2004-2007
502004-2007
2004-2007
200
180
160
140
120
100
80
60
40
20
0
31.2%
35.5%
128.97
38.0%
177.92
40%
35%
30%
25%
72.56
95.18
20%
15%
10%
5%
0%
2004
2005
2006
2007
2004-2007
2007 117.92 38%
118.61 59.31
2004-2007
2004-2007
41
1
2
3
4
5
6
2004-2007
2007
5 4
20082010
512008-2010
42
2008-2010
500.00
450.00
400.00
350.00
300.00
443.63
40.7%
330.63
32.1%
34.2%
45.0%
40.0%
35.0%
30.0%
250.26
25.0%
250.00
200.00
150.00
100.00
20.0%
15.0%
10.0%
5.0%
50.00
0.00
0.0%
2008
2009
2010
2008-2010
2010 443.63 34.2%
295.75 147.88
43
2004-2007
52 20042007
3. 86
3. 85
3. 85
3. 84
3. 84
3. 83
3. 83
3. 82
3. 81
3. 81
3. 80
3. 79
2004
2005
2006
2007
2004-2007
2004-2007
53 20042007
44
3. 86
3. 85
3. 85
3. 84
3. 84
3. 83
3. 83
3. 82
3. 81
3. 81
3. 80
3. 79
2004
2005
2006
2007
2004-2007
++
54
45
13. 34%
35. 31%
15%
8. 21%
28. 14%

35.31%8.21%28.14 15%
20082010
55 20082010
4. 00
3. 50
3. 71
3. 10
y = - 0. 35x + 3. 9733
2
R = 0. 8446
3. 00
2. 50
3. 01
2. 00
1. 50
1. 00
0. 50
0. 00
2008
2009
2010
46
2008-2010
20082010
12
3
1
5620072010
2.00
57
114
2.30
55
126.5
2.60
49
127.4
2.90
42
121.8
3.20
21
67.2
3.50
18
63
2
2.30 2.70
2.30 2.60
2.302.70
47

2004-2007
2006
20
2005 220
100
70%
2006 2006
57 2002-2007
2007
51.06
7.1
2006
62.11
-6.0
2005
66.08
32.9
2004
49.72
84.4
2003
26.97
40.2
48
2002
19.24
66.2
58 2002-2007
2002-2007
70
60
66.08
62.11
84.4
51.06
49.72
50
40
32.9
40.2
26.97
30
20
66.2
19.24
7.10
-6
10
0
2007
2006
2005
2004
2003
9000%
8000%
7000%
6000%
5000%
4000%
3000%
2000%
1000%
0%
-1000%
-2000%
2002
59 2002-2007
2007
21.72
74.46
2006
12.45
71.4
2005
7.26
7.1
2004
6.78
-36.9
2003
10.75
22.6
2002
8.77
51.0
49
60 2002-2007
2002-2007
25
20
21.72
74.46
10000%
71.4
8000%
51
15
12.45
10.7522.6
7.1
10
8.77
6.78
7.26
6000%
4000%
2000%
0%
-2000%
-36.9
-4000%
-6000%
2007
2006
2005
2004
2003
2002
61 2002-2007
2007
186.76
32.73
2006
140.71
3.9
2005
135.46
28.2
2004
105.70
51.4
2003
69.83
40.2
2002
49.81
17.9
62 2002-2007
50
2002-2007
200
180
160
140
120
100
80
60
40
20
0
186.76
6000%
51.4
140.71
5000%
135.46
28.2
32.73
40.2
105.7
4000%
3000%
69.83
49.8117.9
3.9
2000%
1000%
0%
2007
2006
2005
2004
2003
2002
632004-2007
2004-2007
70
29.47%
60
25%
27.50%
40
35%
30%
46.05
50
30
61.2733.04%
20%
35.57
27.90
15%
20
10%
10
5%
0%
2004
2005
2006
2007
2004-2007
2007 61.27
33.04% 22.5%
51
642004-2007
2004-2007
40
28.34
35
35.16
24.05% 25%
22.41%
30
25
20
19.87
20%
23.15
15%
16.49%
15
30%
10%
10
5%
5
0
0%
2004
2005
2006
2007
2004-2007
2007 35.16
24.05% 15.74%
652004-2007
52
2004-2007
45
40
31.30 28.94%
35
30%
40.55
29.56% 30%
29%
29%
28%
30
25
20
24.28
28%
19.17
27%
27%
15
10
26.66%
26%
26%
5
0
25%
2004
2005
2006
2007
2004-2007
2007 40.55
29.56% 21.29%
662004-2007
53
2004-2007
50
37.22 26.70%
45
40
35
30
25
47.45
28%
27.47%
27%
26%
29.38
25%
23.78
24%
20
15
23%
23.53%
10
5
22%
21%
2004
2005
2006
2007
2004-2007
2007 47.45
27.47% 19.42%
672004-2007
54
2004-2007
35
24%
31.21
23.79% 24%
25.21
30
23%
25
20
17.07
20.74
23%
22%
21.59%
15
22%
10
21.49%
21%
21%
20%
2004
2005
2006
2007
2004-2007
2007 31.21
23.79% 16.72%
682004-2007
55
2004-2007
30
21.91
25
21.55%
20
15
15.05
23%
26.90
22.75% 23%
22%
22%
21%
18.03
21%
20%
20%
10
19.77%
19%
19%
5
0
18%
2004
2005
2006
2007
2004-2007
2007 26.9
22.75% 16.02%
692004-2007
56
2004-2007
50
37.81
45
40
35
30
46.70
20.36%
25%
23.51%
20%
26.58
31.41
18.19%
15%
25
20
15
10%
10
5
5%
0%
2004
2005
2006
2007
2004-2007
2007 46.7
23.51% 15.51%
702004-2007
57
2004-2007
66.12
70
52.72
60
50
40
25.42%
21.13%
36.54
30%
25%
20%
43.52
19.12%
15%
30
10%
20
5%
10
0
0%
2004
2005
2006
2007
2004-2007
2007 66.12
25.42% 16.42%
712004-2007
58
2004-2007
84.91
90
65.69
80
60
50
30%
25.25%
70
43.58
29.26%
52.44
25%
20%
20.34%
40
35%
15%
30
10%
20
5%
10
0
0%
2004
2005
2006
2007
2004-2007
2007 84.91
29.26% 18.71%
2004-2007
50%

1/3
2004-2007
722004-2007
59
3. 60
3. 55
3. 50
3. 45
3. 40
3. 35
3. 30
3. 25
3. 20
3. 15
3. 10
3. 54
3. 48
3. 48
3. 45
3. 42
3. 42
3. 325
3. 30
3. 25
2005
2006
2007
2004-2007
73
78. 2%
84. 7%
78.2%
10 78.2%
60
2004-2007
7420052007
100%
80%
3.00%
28.6%
18.7%
25.70%
21.60%
32.4%
12.30%
5.00%
60%
40%
9.12%
20%
23.50%
12.40%
7.68%
0%
20082010
7520072010
18. 7%
20. 3%
28. 6%
32. 4%
61
20082010
32.4% 28.6%
18.7% 20.3%
62
2005-2007

76
1967-1973
1974-1982
1983-1989
1990-1998
1999-
63
1989
64
2007 6 30
13 530 300 AC
29.1
6 (0016.HK)
(0017.HK)(GIC) NBA
Leslie Alexander 6 25%
1958 1988 10
65
10
12 55 34
3 31 24000
masterkong
25
19
26
3+2
50
1992
20 60
100 PET
60 14 PET
ISO9001HACCP
17 7000
7
10
66
PET

60
2001 2002
XX
CD
C
VC
C
67
1
1
77 2004-2007
(%)
1.59
39.47
2006
1.14
32.56
2005
0.86
-28.33
2004
1.20
-6.25
2007
78 2004-2007
68
2004-2007
2
2
1.59
39.47
5000%
32.56
4000%
1
1
1.14
3000%
1.2
2000%
0.86
1000%
-6.25
1
0
0%
-1000%
-2000%
-28.33
-3000%
-4000%
2007
2006
2005
2004
(%)
2004-2007
2
79 2004-2007
(%)
2007
1.27
33.68
2006
0.95
32.56
2005
0.82
-28.33
2004
1.06
-5.51
80 2004-2007
69
2004-2007
40
30
33.68
32.56
20
10
0
-10
1.27
0.95
2007
2006
0.82
2005
1.06
-5.51
2004
-20
-28.33
-30
-40
(%)
2004-2007
2
81 2004-2007
(%)
2007
1.24
19.23
2006
1.04
33.33
2005
0.78
-13.33
2004
0.90
-45.78
822005-2007
70
2005-2007
1
4000%
1.24
33.33
1
1
3000%
1.04
0.78
2000%
19.23
1000%
0%
0
-13.33
-1000%
-2000%
2007
2006
2005
(%)
2005-2007
3
1
832004-2007
%
2007
70.84
38.21
25.51
2006
68.41
39.12
27.39
2005
67.30
37.32
32.04
2004
61.36
41.92
49.89
84 2004-2007
71
72
70
70. 84
68. 41
68
67. 3
66
64
62
61. 36
60
58
56
2007
2006
2005
2004
2006
2
85 2004-2007
2007
262.19
98.13
77.46
2006
253.19
100.04
81.15
2005
251.77
115.23
124.94
2004
280.88
138.15
179.13
86 2004-2007
72
285
280
275
270
265
260
255
250
245
240
235
280. 88
262. 19
253. 19
2007
2006
251. 77
2005
2004
2006
2006 262.19%
3
87 2004-2007
(%)
(%)
2007
293.70
10.00
38500.90
25.18
2006
267.00
12.18
30757.00
17.04
2005
238.00
1.28
26278.00
3.73
2004
235.00
20.51
25332.00
73
882004-2007
2004-2007
350
300
2500%
293.7
238
267
20.51
235
250
12.18
200
150
2000%
1500%
10
1000%
100
50
500%
1.28
0%
2007
2006
2005
2004
(%)
2004-2007
4
1
892004-2007
%
2007
29.16
61.79
74.49
2006
31.59
60.88
72.61
2005
32.70
62.68
67.96
2004
38.64
58.08
50.11
90 2004-2007
74
45
40
38. 64
35
30
29. 16
31. 59
32. 7
25
20
15
10
5
0
2007
2006
2005
2004
2006 29.16%
5
1
91 2004-2007
2007
0.53
1.84
2.95
2006
0.53
1.83
2.90
2005
0.75
3.43
5.12
2004
0.90
3.20
4.14
92 2004-2007
75
1
0. 9
0. 8
0. 7
0. 6
0. 5
0. 4
0. 3
0. 2
0. 1
0
0. 9
0. 75
0. 53
2007
0. 53
2006
2005
2004
2007 0.53
2006
2
93 2004-2007
2007
0.42
1.32
1.27
2006
0.38
1.36
1.34
2005
0.47
2.27
2.21
2004
0.38
2.22
2.25
942004-2007
76
0. 5
0. 45
0. 4
0. 35
0. 3
0. 25
0. 2
0. 15
0. 1
0. 05
0
0. 47
0. 42
2007
0. 38
2006
0. 38
2005
2004
2007 0.42
3
95 2004-2007
2007
0.13
0.72
0.97
2006
0.14
0.72
0.98
2005
0.20
1.11
1.31
2004
0.20
0.97
1.15
96 2004-2007
77
0. 25
0. 2
0. 2
0. 15
0. 2
0. 14
0. 13
0. 1
0. 05
0
2007
2006
2005
2004
2007 0.13
6
1
97 2004-2007
(%)
2007
-0.05
0.00
2006
-0.05
66.67
2005
-0.03
-160.00
2004
0.05
-100.00
2007
-0.05 0.00 2005
-0.05 66.67%
2
98 2004-2007
78
(%)
2007
0.05
-16.67
2006
0.06
200.00
2005
0.02
-50.00
2004
0.04
-87.10
99 2005-2007
2005-2007
0
25000%
0.06200
0
0
20000%
0.05
15000%
10000%
0.02
0
0
-16.67
5000%
-50
0%
-5000%
-10000%
2007
2006
2005
(%)
2007 0.05
-16.67%
3
100 2004-2007
(%)
2007
2.85
5.17
2006
2.71
63.25
79
200
1.66
-29.06
2004
2.34
17.00
1012005-2007
2005-2007
3
2.85
8000%
2.71
63.25
6000%
1.66
4000%
2
1
2000%
5.17
0%
-29.06
1
0
-2000%
-4000%
2007
2006
2005
(%)
2007 2.85
5.17%-1.30%
4
102 2004-2007
(%)
2007
2.01
1.52
2006
1.98
90.38
2005
1.04
4.00
2004
1.00
-100.00
1032005-2007
80
2005-2007
3
10000%
9000%
90.38
2.01
1.98
8000%
7000%
2
1
6000%
5000%
4000%
3000%
2000%
1.04
4
0
1.52
2007
2006
1000%
0%
2005
(%)
2007 2.01
1.52%
5
104 2004-2007
(%)
2007
2.83
22.51
2006
2.31
81.89
2005
1.27
-28.65
2004
1.78
-100.00
1052005-2007
81
2005-2007
3
2.83
10000%
81.89
2.31
8000%
6000%
1.27
4000%
22.51
2000%
0%
-28.65
-2000%
-4000%
2007
2006
2005
(%)
2007 2.83
22.51%
6
1062004-2007
%
2007 1-8
116.18
89.69
49.60
2006
88.15
82.61
45.39
2005
92.79
87.15
67.42
2004
101.55
94.74
102.43
1072004-2007
82
140
120
116. 18
100
80
101. 55
92. 79
88. 15
60
40
20
0
2007
2006
2005
2004
2007 116.18%
89.69% 49.60%
7
108 2004-2007
%
2007
-1.79
9.75
9.34
2006
-1.61
9.08
8.53
2005
2.52
6.99
5.96
2004
7.03
11.84
12.09
1092004-2007
83
8
7
6
5
4
3
2
1
0
-1
-2
-3
7. 03
2. 52
2007
- 1. 79
2006
- 1. 61
2005
2004
2006
2006
7
1
1102004-2007
(%)
2007
0.92
8.24
2006
0.85
30.77
2005
0.65
-2.99
2004
0.67
-16.25
1112005-2007
84
2005-2007
1
1
3500%
0.92
30.77
0.85
1
1
0
0
0
3000%
0.65
1
1
2500%
2000%
1500%
1000%
8.24
500%
-2.99
0
0
0%
-500%
2007
2006
2005
(%)
2007 0.92
8.24%-1.18%
2
112 2004-2007
(%)
2007
0.21
16.67
2006
0.18
28.57
2005
0.14
-17.65
2004
0.17
-67.31
1132005-2007
85
2005-2007
0
0
0
4000%
0.21
28.57
0.18
3000%
0.14
2000%
16.67
1000%
0
0%
0
-17.65
0
-1000%
-2000%
2007
2006
2005
(%)
2007 0.21
16.67% 2.70%
3
114 2004-2007
(%)
2007
0.06
-14.29
2006
0.07
40.00
2005
0.05
25.00
2004
0.04
0.00
1152005-2007
86
2005-2007
0
5000%
0.0740
0
0
0.05
0.06
4000%
25
3000%
2000%
1000%
0%
0
0
-1000%
-14.29
-2000%
2007
2006
2005
(%)
2006 -14.29%
4
116 2004-2007

2007
35.41
33.46
50.96
2006
38.95
43.55
68.78
2005
32.77
36.41
55.50
2004
38.30
30.73
39.86
117 2004-2007
87
2004-2007
80
68.78
70
60
55.5
43.55
50.96
50
40
32.77
35.41 33.46
36.41
38.95
39.86
38.3
30.73
30
20
10
0
2007
2006
2005
2004
2007 35.41
33.46 50.96
10
86.2% 5 48.37%
87.9%
11820042007
88
20052007
86.40%
0.80%
86.20%
0.70%
86.20%
0.60%
86.00%
0.50%
85.80%
85.60%
85.60%
85.40%
0.70%
0.40%
0.30%
85.40%
0.23%
0.20%
85.20%
0.10%
85.00%
0.00%
2005
2006
2007
:
2007 86.20%
119
27. 50%
33. 20%
39. 30%
89
72.5% 27.50%
120
15. 3%
38. 4%
21. 7%
24. 6%
38.4%
21.7%

51.53%
121
90
48. 37%
51. 63%
48.37%
48.37%
91
11 300
3
ISO9002
92
SWOT
/
1
2
3
2
1
2
3
4
93
1
2
3
1
2
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20072010
87.9%
12220082010
94
20082010
87.90%
88.00%
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87.80%
0.90%
87.40%
87.20%
87.00%
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87.50%
87.60%
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0.57%
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87.00%
0.50%
0.40%
0.30%
86.80%
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86.60%
0.10%
86.40%
0.00%
2008
2009
2010
2010
87.90%
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35 50%
" " " "
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CMMS
95
50%
1/3
" C "
96
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123
97
85 1020
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124
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Coca Cola Cola 1886 (Coca)

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/
125
101
4.5
3537 3
5 810
8
8090 6070
2528
1000mg/l 250mg/l
102
5060Bx
3
1
126
1990
2000
2006
2008
2010
1990 2000
103
1
2
3
4
6
1
2
3
4
104
105
1
2
3
1
2
3
4
1
2
3
4
5
106
127
40.00%
35.00%
36.10%
30.00%
27.20%
25.00%
20.00%
15.00%
13.40%
12.00%
10.00%
6.50%
5.00%
4.80%
0.00%

1 POP
2
3
4
5
68

107
108
109
12
15 59
48704
1500
1500 1500
10002500
61.7

12 1.83.8 46 3
13
128
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54.1 45.9

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1518 48.9
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129
111
TGL
%
%
%
100
100
49.1
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127.6
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124.8
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49.9%
48.8% 48.6% 12
20.9%

112
10.5% 10.4%
9.3%
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12 1.3%

130
%
10.5
10.4
8.8
6.8
6.6
6.5
5.5
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1
2
113
3
4
131
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48704 4:6
44.8%
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132
114
12. 40%
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41. 40%
48704 4:6
45.2% 35.7%
1.4% 1.1%
0.6% 0.6%
133
115
35. 70%
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0. 60%
1. 10%
16. 60%
16. 00%
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48704 4:6
134
33. 30%
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0. 015
0. 40%
0. 40%
0. 40%
0. 30%
39%
48704 4:6
116
41.7% 37.9%
1.2% 0.9% 0.9%
0.8%(0.5%)(0.5%)(0.4%)
(0.4%)
135
1. 20%
37. 90%
0. 90%
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0. 40%
0. 80%
1. 80%
0. 50%
0. 50%
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48704 4:6
47.4% 31.4%
1.7% 1.4%
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0.6% 0.4%
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136
117
1. 70%
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1. 40%
1. 00%
0. 60%
0. 40%
0. 80%
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0. 70%
47. 40%
48704 4:6
137
14.77%
18.82%
22.21%
35.25%
8.95%
0.00% 5.00% 10.00 15.00 20.00 25.00 30.00 35.00 40.00

%
%
%
%
%
%
%
48704 4:6
118
138
10. 24%
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61. 14%
2- 3
4- 5
48704 4:6
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54.6% 13.1%
14.2% 2.5%; 15.5%
62.4% 7.6%
29.9%
119
61.3%2.5%28.4%
2.5%5.4%
139
2. 50%
5. 40%
28. 40%
61. 30%
2. 50%
48704 4:6
75.4%58.4%24.5%
11.1%
140
120
11. 10%
24. 50%
75. 40%
58. 40%
48704 4:6
750ml 1L 260ml
141
121
14%
30%
25%
19%
12%
48704 4:6
122

2007-2010
2007-2010
2007-2010
2007-2010
123
2008-2010

()()
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124
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2007-2010
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126
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127
128
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129
()
(
)
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130
2007-2010
2007-2010
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132
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2002
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133
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138
010- 86552023\ 87833827\ 69277064

13718897347
139

2008 2010年中国果汁饮料市场调查与产业投

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2008 2010年中国果汁饮料市场调查与产业投

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1 20002007 GDP ..................................................................1

137239 24.8% 0.9

2 137239 24.8% 0.9

29.1% 5.6 44.5%

" " " "

Coca Cola Cola 1886 (Coca)

0.00% 5.00% 10.00 15.00 20.00 25.00 30.00 35.00 40.00

010- 86552023\ 87833827\ 69277064

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