INAPPROPRAITEREFRESHINGEXITSON HIGHWAYS

SubmittedbyDishaJaininpartialfulfillmentoftherequirementsforthe degree/diplomaofFashionRetailManagement Underthesupervisionof Mrs.BhavnachaddaandMs.preetigoel Departmentofretail PearlAcademyOfFashion Delhi

APRIL2011

LETTEROFTRANSMITTAL
DECLARATION I _______________________________ understand that plagiarism is defined as any oneorthecombinationofthefollowing: 1. Uncredited verbatim copying of individual sentences, paragraphs or illustrations (such as graphs, diagrams, etc.) from any source, published or unpublished, includingtheinternet. 2. Uncreditedimproperparaphrasingofpagesorparagraphs(changingafewwords orphrases,orrearrangingtheoriginalsentenceorder). 3. Credited verbatim copying of a major portion of a paper (or thesis chapter) without clear delineation of who did or wrote what. (Source: IEEE, The Institute,Dec.2004) Ihavemadesurethatalltheideas,expressions,graphs,diagrams,etc.,thatarenota resultofmywork,areproperlycredited.Longphrasesorsentencesthathadtobeused verbatimfrompublishedliteraturehavebeenclearlyidentifiedusingquotationmarks. I affirm that no portion of my work can be considered as plagiarism and I take full responsibility if such a complaint occurs. I understand fully well that the guide of the seminarreportmaynotbeinapositiontocheckforthepossibilityofsuchincidencesof plagiarisminthisbodyofwork. Signature: Name: Date:

ACKNOWLEDGEMENT
Ioweagreatthanktopeoplewhohavehelpedandsupportedmeduringtheresearch onmytopic. My deepest thank is to Mrs.bhavna chadda and Ms,preeti goel, for guiding and correctingvariousdocumentswithattentionandcare.Theyhavetakenthepaintogo throughtheprojectandmakenecessarychangeswhenrequired. Iwouldalsothankmyinstitutionandotherfacultymemberswithoutwhomtheproject would have been a distant reality. i also extend our heartfelt thanks to my family membersandfriends.

TABLEOFCONTENT
S.NO. 1 PARTICULARS PAGENUMBERS

Introduction 1.2 Concept 1.3 Definitions 1.4 Construct 1.5 Variables

5 7 7 7 8 9

1.1 Decisionmaking

2 3

Literaturereview Researchmethodology 3.1 Problemstatement 3.2 Rationale 3.3 Researchobjectives 3.4 Hypothesis 3.5 Tools 3.6 Calculations 3.7 Samplesize 3.8 Dataanalysis

1018 19 20 20 20 20 21 21 21 2236 3738 39 41 4243

4 5 6 7

Results Interpretation Summary,suggestions,limitations Bibliography

LISTOFTABLES Tablenumber Table1.1 Table1.2 Table3.1 Table3.23.11 Table3.12 Table3.13 Table3.14 LISTOFFIGURES

Particulars Construct Variables Answerofquestion.3 AnswerofQ.5 AnswerofQ.7 AnswerofQ.9 AnswerofQ.11 8 9 23 2527 28 31 34

Pagenumber

FIGURENUMBER 3.1 3.2 3.3 3.4 3.5/3.6/3.7 3.8 3.9 3.103.14 3.15 3.163.21 3.22 3.233.26 3.27 3.28

PARTICULARS TableforQ.1 TableforQ.2 TableforQ.3 TableforQ.3 TableforQ.3 TableforQ.4 TableforQ.6 TableforQ.7 TableforQ.8 TableforQ.9 TableforQ.10 TableforQ.11 TableforQ.12 TableforQ.13 22 23 23 23 24 25 28

PAGENUMBER

2930 30 3133 33 3435 36 36

CHAPTER1 INTRODUCTION

In India, the National highways are the primarily longdistance roadways and span about67,000kmofwhich200kmaredesignateddualcarriageways,withtwoormore lanes in each direction. The government of India maintains the national highways; othersareoperatedunderapublicprivatepartnershipbytheprivatesector. Indiahastheworlds2ndlargestroadnetwork,whichhaslengthof3.3millionkm.Of thetotalroadnetwork,nationalhighwaysconstitutearound2%buttheycarry40%of thetotalroadtraffic.Almost70%ofthetotalnationalhighwaysaretwolaneormore. However, there is a significant shortage of organised wayside amenities on Indian highways. LISTOFHIGHWAYSINNCR Highwayname|NumberoflanesinDelhi/inNCR(outsideDelhi) MajorNationalHighways OtherNationalHighways NH71 NH71A NH71B NH119 NH1|8(+4)/6 NH2|6(+4)/46 NH8|8(+4/6)/68 NH10|8(+4)/6 NH24|8/68 NH58|_/46 NH91|_/46

1.1DECISIONMAKING Fromamongthe3typesofresearches,myproblembelongstothedescriptiveresearch asthereisalevelofuncertainty(vagueclue)init. Largely, the topic is described with lot of collation of data automatically leading to a conclusion.ThemethodthatIwillbeusingtogettheresultsisthroughSURVEY. 1.2CONCEPT Nationalhighwaysconstitutesonlyabout2%oftheroadnetworkbutitcarries40%of the total traffic. Number of vehicles is growing rapidly on roads and so as the souls travelingthroughthoseways. Myprojectwilllayemphasisoninappropriaterefreshingexitsthatareprevailingonthe highwayslimitedtothoseinNCR.Thereisbarelyanyhygienicamenabilityorhospitality on such highways. With the more standard and quality conscious consumers and increasing number of tourists traveling, it is important to change the current face of Indiannationalhighwaysforitsultimatebetterment. One can hardly find a suitable eatery, what actually prevails is those roadside dhabas thataretoounhygienicapartfromonlyafew. 1.3DEFINITIONS Afewimportanttermsfrommyresearchtopicincludes: National Highways: In reference to my research national highways are those existing in NCR, connecting cities and serving the best to the passengers traveling. Refreshing exits: These are the basic amenities that a national highway must cater so as to reach the maximum satisfaction out of its customers. Current prevailingservicesincludesbothorganizedandunorganizedsector.

Consumers:Theymaybethegeneralpublicortouristswhotravelsthroughthe highwaysandremainsunsatisfiedwiththecurrentcomfortsofthesehighways. Theybelongtothecustomergroupofqualityandstandardconsciousliving.

1.4CONSTRUCT
NATIONAL HIGHWAYS(NCR)

Roadside amenitites

organizedsector

unorganizedsector

malecustomers

femalecustomers

malecustomers

femalecustomers

Mostdesiredsector

Moresatis>iedcustomers

Successofhighways
TABLE1.1 8

DEDUCTIVEAPPROACH For the topic, I am approaching from larger to smaller i.e. from national highways to particularcustomersofretailoutletsonhighways. The flow chart above signifies clearly the way the problem will be carried forward to reachtheresultsandfinalconclusions. Starting with the study of national highways limited to those in NCR, observing the current roadside amenities i.e. both organized and unorganized sectors. Followed by surveying the male and female customers of respective sectors and reaching to the results. 1.5INDEPENDENTVARIABLESANDDEPENDENTVARIABLES

Demandand convenience

Customer spending power

Customer type/tourists

Growthof retail outletsin highways

Typeof restaurants

TABLE1.2

CHAPTER2 LITERATUREREVIEW

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 HIGHWAYTOURISMININDIA:THEDEMANDUNCOVERED
PresentationofacasefordevelopmentofhighwaytourisminIndiaandthestrategy toachieveit. J.P.Singh&RituSrivastava Highwayshavevariedembeddedconnotations,likethebackboneofmoderneconomy, the philosophy of life signifying the voyage unremitting from birth till death, the history of mankind and its endeavor, the passion for speed and dart nonepisodically etc. etc. Similarly, tourism the industry of 21st Century, the expression of nomadic instinct of man, delicate interaction of cultures, symbol of unsatiated human desires andhisquestforrevelationisthephenomenonunending. Nowletussuperimposethesevariedembeddedconnotationsofhighwaysandtourism oneononerespectivelythebackboneofmoderneconomyplustheindustryof21st Century. The result uncovering of huge and hidden demand for highway tourism emanatingfromthebasicinstinctsofhumansandcontemporaryeconomicpolicies. Benefitsofhighwaytourism Tremendous opportunities for enhancing local employment and upliftment of rural economy. Howtogoabout TheneedistostudythecompleteRoadNetworkinthecountryinordertopreparea comprehensive Highway Tourism Development Master Plan. Such a plan should address,butnotlimitedto,thefollowingaspects: Classification and categorization of highway network from tourism point of view. Studyofstrategicoptionscoveringlevelofbusinessthatcanbegenerated Studyingthemarketinordertosegmentthemarket,productdevelopmentand outliningthemarketpositioningstrategyforperfectmarketproductmatch.

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Prioritization of strategic options keeping in view of the scarcity of public resources.

Possiblelevelofprivatesectorinvestment Carrying Capacity of highway tourism considering infrastructure norms and availability, capacity of service providers, sociocultural and environmental sustainability.

Maximizationofbenefitstodifferentconstituencies/stakeholdersbyadoptinga mechanismtoensurecommunityparticipation.

CONSTRUCTIONOFWAYSIDEAMENITIESTOURISM
Theproposedprojectenvisagesbuildingandoperatingofsimilarwaysideamenitiesat variouslocationsonnationalandstatehighwaysinMadhyaPradesh. Projectsvalueproposition Projectadvantage: 1. Completeroadsector 2. Facilitiestotravelers 3. Additionalrevenue MPsvalueproposition RoadnetworkinMP Projectspecification: Theseamenitiesareproposedtobeconstructedonnationalandstatehighways.One such wayside amenity will be constructed after every 50 km stretch on national highwayandafterevery40kmstretchonstatehighways.

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Facilities: Parkinglots Snackbar/Restaurant Toilets RestRoomsforshortstay Firstaid Telephonebooths Petrolpump/minorrepairshop(optional) Kiosksforsaleofmiscellaneous/sundryitems Landscaping

MCDONALDSTOHITTHEHIGHWAY,LITERALLY
The Big Mac is putting highways on its plate under a Rs 360 crore expansion programme, confident the move would help the group erase a Rs 450 crore loss that theUSgianthasaccumulatedsinceitsarrivalin1996. Thecompany,whichservesmorethanhalfamillionpeopleeverydaythroughits188 outletsacrossthecountryisplanningtodotthehighwaysofIndiawithitsoutletsafter thesuccessitreceivedfromitsoutletsonNationalHighwayIonthewaytoJalandharin PunjabandManesarinHaryana.

PROJECT TOPIC: BUSINESS PLAN ON ESTABLISHING GOOD FOOD CHAINRESTAURANTSONINDIANHIGHWAYS

Visitingbeautifulplacesisfunbutitisalsochallengingbecauseofthetirednessthatwe acquirewhiletravelingontheHighways. ButtherearenohygienicrestaurantsontheIndianHighwaysandthisisnotonlythe condition in the Indian subcontinent but it is also a problem on the highways of the People's Republic of China. The aim to establish a chain quick service restaurant on

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Indian Highways, which will give a feeling without tiredness. The aim is to increase hospitalityontheIndianHighways. Wednesday,September8,2010 ROHANSHAH http://rohanproject.blogspot.com/2010/09/myprojectbusinessplan on.html#comments

HIGHWAYDHABAS:GOURMAND'SPARADISEORTYPHOIDTRAP?
chillibreezewriterRitikaGoel Ifonelooksbeyondenjoyingthemealatadhabaandstartsobserving,thenonecan't help noticing the tell tale signs. The dirty cutlery, unwashed hands, grimy fingernails, flies,themangydogshoveringnearbyalltellthesamestory.Staffatatypicalhighway dhaba doesnt generally follow basic cleanliness guidelines while cooking and serving food. Tobefairtothem,theneglectoffoodhygieneisn'tintentional,butoccursmostlydue tolackofawarenessamongstthestaff.Usuallyhygieneincookingpracticesgoesfora toss because convenience is the supreme driving factor in these small road side eateries. The answer lies as it nearly always does in promoting awareness both amongst the dhabaownersandtheconsumer.

ATTRIBUTESANDAMENITIESOFMINNESOTA'SHIGHWAYSYSTEM THATAREIMPORTANTTOTOURISTS
Gartner,WilliamC Love,LisaL Erkkila,DanielL

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1Feb2002 Eleven road segments in Minnesota were examined in a user survey that addressed roadtravelers'preferencesforphysicalcharacteristics,aesthetics,andamenitiesofthat segment. The user survey was based on earlier focus group work that provided the frameworkforthisportionofthestudy.Resultsrevealedthatroadtravelersareableto differentiatebetweenphysicalandsociallyderivedattributesandamenitiesassociated withaparticularroadway. Certainroadcharacteristicsstronglyinfluencedusers'tripsatisfaction.

AFTERHIGHSTREET,CAFECOFFEEDAYEYESTHEHIGHWAYS
ETBureau,Mar29,2011,03.54pmIST "Highway users are craving for simple things like a good eatery, hygienic washrooms, andaplacetostretchtheirlegs.Thatgivesusanopportunitytostepinandfulfillthat need with our outlets which offer all of these, says K Ramakrishnan, president, marketing of Caf? Coffee Day. He says the very fact that some 5 million new vehicles are hitting the roads each year also points to the emerging business opportunities acrosshighwaysinthecountry.

PASSENGER ORIENTED WAYSIDE AMENITIES ALONG NATIONAL HIGHWAYS.

hoistedonhttp://arunachalpwd.org ProvisionofpassengerorientedwaysideamenitiesalongNationalHighwayisessential sinceboththepassengersanddriversneedcertainminimumwaysidefacilitiestomake their travel safe, comfortable and convenient in order to reduce fatigue in a long distancejourney. Consideringourvastroadnetwork,concertedeffortsarerequiredtodevelopsuchroad side facilities along the National Highways. Provision must be made for passenger

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oriented wayside amenities at every 50 km. of National Highways. Suitable sites for setting up of such wayside facilities are now required to be identified as per broad guidelinesforselectionofsitesareenclosedintheannexure.Thereafteractionwould requiretobeinitiatedforacquiringthenecessarylandforwhichnecessaryprovisionis beingmadeintheAnnualPlan199899.

HIGHWAYFACILITYCENTREINJAIPURTOCOSTRS46CR
PrashantC.Trikannad The transport department of Rajasthan government is establishing a highway facility centreinJaipurexclusivelyfortruckoperators.Theprojectwillbedevelopedthrough publicprivate partnership for a period of 30 years. The facility centre is estimated to cost Rs 46 crore and take three years to complete. The Truck Operators Highway Amenity Society of the transport department is setting up the project on 17 acres of landatManoharpuraonNH8inJaipur. The highway facility centre will have several amenities for truckers. These include parkingspaceforminimum225trucks;foodcourtswitha300seatcapacitydininghall, kitchen and store; restrooms, dormitories and washrooms; 150seater entertainment andcommonhall;fivebedcapacityfirstaidandOPDcentre;eightauthorisedvehicle sales and repair/service centres for trucks, buses and cars; one fuel station and 10 merchandise shops; 75,000litre overhead water tank; generator room and water treatmentplant;andothersupportfacilitiesandonsiteinfrastructure.

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 MPSTDC, INDIA TO SET UP OVER 268 WAYSIDE AMENITIES ON HIGHWAYS

The Madhya Pradesh Tourism Development Corporation (MPSTDC) in an attempt to benefitallthevisitorsandthelocalpeopleresidinginthestatehasdecidedtosetup 268waysideamenities. Madhya Pradesh, one of the top 5 destinations of India has also introduced bed and breakfast (B&B) scheme to provide quality accommodation for domestic and international travelers. The B&B scheme enables the foreign travelers to stay with Indianfamiliesandrelishthetraditionalcuisineataffordableprices.

MNCDHABASONINDIANROADS
BUSINESSSTANDARDSeptember162002 USbasedCummins,oneofthelargestdieselmanufacturersintheworld,islookingto setupdhabasinitsnetworkoftruckservicestationsacrossthecountry. The Suraksha Truck Stop, as the company calls its fleet service centres, will have a mistry(mechanic),afuelpump,abrandedlubeandautopartsshop,andofcourse,the customary khatiyas (cot), and rice, roti and daal makhani. A healthconscious truck drivercanalsolineupforafreecheckup:weight,bloodsugarlevel,eyesight,etc.A nongovernmentorganisationgivelessonsonhowtoavoidAIDs,etc.

NEWHIGHWAYSTARS
Variousrestaurantchains,fromMcDonald'stoCafeCoffeeDay,areouttowoothe highwaytraveler. Now Bakshi is hitting the road once again but hes offering more than just McDonalds fare. He has opened a smart wayside halt that will offer everything fromaconventionroomtoafoodplazaandevenroomsforovernightstays.There

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will, of course, be a McDonalds but there will be a choice of cuisines for weary travellerscomingofftheroad. Bakshiisnttheonlypersonwhossteppingonthegasandheadingforthehighway. Aclutchofentrepreneursaresteeringtheirwaytoabuffetofnewopportunities. TherearefastgrowingchainslikeCafeCoffeeDayandDelhibasedSagarRatna.

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CHAPTER3 RESEARCHMETHADOLOGY

19

Indian highways with limited number of side amenities for its travelers is in a greater need of organized sector to come up with some services so as to meet the growing needsanddemandsofthecountry. 3.1PROBLEMSTATEMENT Tostudytheconvenienceorservicesofferedtothepassengerstravelinghighways. 3.2RATIONALE Recently, on my visit to London, while I was on my drive to a national highway I discoveredrefreshingexitswithinevery810miles.Theseexitsincludedpetrolpumps, eateries,kiosksetc. ThethoughtthatstuckmyheadwasthatwhyinIndia,whichisgrowingbusinesshead, whyarethereonnationalhighwaysarenoproperconvenienceandcomfortlevelsfor thetravelers. 3.3RESEARCHOBJECTIVES Tounderstandthegrowingconsumerneedsonhighways. Todeveloptheamenitiesasperthestandards. TostudytheconvenienceprevailingonthehighwayslimitedtoNCRregion. Toanalyzethebrandsthosearecomingupwitheateriesonhighways. 3.4HYPOTHESIS There is a need of consumers on highways so more restaurants will have to come up withgoodamenitiestomeetthoseneeds.

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3.5TOOLS 3.6QUESTIONNAIRESCALCULATIONS Totalnumberofindependentvariables=4 NumberofquestionsperI.V.=3 Totalnumberofquestions=3*4:12 Ratio=2:3:4:1 Therefore,2Qfor1stscale;4Qfor2ndscale;5Qfor3rdscaleand1Qfor4thscale. 2QofAbsolutescale 4QofRankorderscale 5QofMultiplechoicesingleresponse 1QofResponsematrixscale 3.7SAMPLESIZE Numberofpeopleinterviewed=10 Preformattedquestionnairesurvey Participatoryobservation Generaldiscussions

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3.8DATAANALYSIS
SAMPLESIZE:10 Q1.Sex: MALE5 FEMALE5
50% 50% MALES FEMALES

FIGURE3.1

Q2.Whattypeoffoodyoulookforwhiletravelingthroughhighways? Presupper/starters1 Wholefood/formalcuisine0 Fastfood9

10 9 8 7 6 5 4 3 2 1 0 STARTERS FORMALCUISINE FASTFOOD Series1

FIGURE3.2

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Q3.Rankinorder,whatrestaurantformatsyouprefer: FORMATS DHABAS TAKEAWAYS SINGLE CUISINE RESTAURANTS CAF MULTCUISINE RESTAURANTS 1 1 5 0 2 1 2 1 3 3 2 2 4 1 1 3 5 4 0 4

1 3

5 1 TABLE3.1

2 1

2 3

0 2

FIGURE3.3DHABAS(RANK)FIGURE3.4TAKEAWAYS

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 FIGURE3.5CAFS

FIGURE3.6SINGLECUISINERESTAURANTS

FIGURE3.7MULTICUISINERESTAURANTS

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Q4.Whomyoutravelmostlywith,whileonahighway: Familytravel7 Alonetravel3 Businesstravel0

7 6 5 4 3 2 1 0 FAMILYTRAVEL ALONETRAVEL BUSINESS TRAVEL Series1

FIGURE3.8

Q5."Yourdifferentwithdifferenttypeofcustomers."So,withrespectivecustomers, whatformatdoyouprefer? Cuisinerestaurants:family1,friends2,employees3,alone4 Cafs:family5,friends6,employees7,alone8 Takeaways:family9,friends10,employees11,alone12 Dhabas:family13,friends14,employees15,alone16 Thegraphsbelowforthisquestionarerepresentedforeachpersoninterviewed:

MANAN Cuisine restaurantswith family Cafe'swith employees Takeaway's beingalone Dhabawith friends

TABLE3.2

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RUSHMIKA Cuisine restaurantswith employees Cafe'swith friends Takeaway's beingalone Dhabawith family

TABLE3.3
CHRISTINE Cuisine restaurantswith family Cafe'swith friends Takeaway's beingalone Dhabawith friends

TABLE3.4
KAMYA Cuisine restaurantswith family Cafe'swith employees Takeaway's beingalone Dhabawith friends

TABLE3.5
SILKINA Cafewith employees Cafe'swith friends Takeaway's beingalone Dhabawith family

TABLE3.6
AYUSHMAN Cuisine Cuisine Cafe'swith restaurants restaurants friends withfamily withfriends Takeaway's Dhabawith withfamily familyand andbeing friends alone

TABLE3.7

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SHIWAM Cuisine restaurantswith family Cafe'swith friends Takeaway's beingalone Dhabawith friends

TABLE3.8
AMAN Cuisine restaurantswith family Cafe'swith friends Takeaway'swith friends Dhabawith employees

TABLE3.9
ADITI Cuisine restaurantswith family Cafe'swith friends Takeaway'swith friends Dhabawith family

TABLE3.10
SAMBHAV Cuisine restaurantswith family Cafe'swith friends Takeaway'swith friends Dhabawith friends

TABLE3.11

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Q6.Howmuchyouwouldliketospendonfood&sundryitemswhiletraveling?(Per person) Above50010 Above15000 Above20000

ABOVE2000

ABOVE1500 Series1 ABOVE500 0

2 4

6 8 10

FIGURE3.9

Q7.Rankinorder,whatattractsyouinarestaurant? AMBIENCE QUALITY SERVICES CLEANLINESS CROWD TABLE3.12 1 3 3 1 3 0 2 0 2 4 2 2 3 1 1 3 4 1 4 2 3 2 1 2 5 4 1 0 0 5

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FIGURE3.10AMBIENCE

FIGURE3.11QUALITY

FIGURE3.12SERVICES

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FIGURE3.13CLEANLINESS

FIGURE3.14CROWD Q8.Areyoureadytospendforcleanlinessonhighways?
YES9 NO1

NO

YES

Series1

10

FIGURE3.15

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 Q9.Rankinorder,thetypeofservicesyoupreferonhighways? SERVICES PARKING RESTAURANTS TELEPHONE KIOSKS RESTROOMS PETROL PUMPS 1 1 1 1 0 5 2 2 1 1 0 3 2 3 TABLE3.13 3 0 5 4 0 1 0 4 1 2 2 1 2 2 5 3 0 3 1 0 3 6 4 1 0 5 0 0

10% 10% 0% 10% 30% 40%

FIGURE3.16PARKING

10% 10% 50% 20% 0% 10%

FIGURE3.17RESTAURANTS

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10% 0% 40% 20% 30% 0%

FIGURE3.18TELEPHONEBOOTHS

0% 30% 0% 10% 10% 50%

FIGURE3.19KIOSKS

50% 20% 10% 20% 0% 0%

FIGURE3.20RESTROOMS

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20% 30% 0% 20% 30% 0%

Q10.Whatshouldbethedistancebetweentheexitsonhighways? 12km3 17km3 22km3 Other:50km
3.5 3 2.5 2 1.5 1 0.5 0 12KM 17KM 22KM Series1

FIGURE3.21PETROLPUMPS

FIGURE3.22

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 Q11.Rankinorderyoupreference,whatcustomertypeyoubelongto? QUALITY CONSCIOUS HYGIENIE CONSCIOUS MONEY CONSCIOUS STANDARD CONSCIOUS 1 2 7 0 1 2 6 2 0 2 TABLE3.14 3 1 1 6 2 4 1 0 4 5

20% 60% 10% 10%

FIGURE3.23QUALITYCONSCIOUS

70% 20% 10% 0%

FIGURE3.24HYGIENECONSCIOUS

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0% 0% 60% 40%
FIGURE3.25MONEYCONSCIOUS

10% 20% 20% 50%

FIGURE3.26STANDARDCONSCIOUS

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Q12.Howmuchtimedoyouliketospendwhileseatedinarestaurant? 1530minutes2 Almostanhour7 Morethananhour1

7 6 5 4 3 2 1 0 1530MIN ALMOSTAN MORETHAN HOUR ANHOUR

Series1

FIGURE3.27 Q13.Willyoueatinarecognizedrestaurant,knowingthatthepricevarythatof actualproductprices? Yes4 No6

40% 60%

YES NO

FIGURE3.28

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CHAPTER4 RESULTS

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Followingaretheresultsofthesurveyedtaken: 1. 50%malesand50%femaleswereinterviewed. 2. While traveling 90% of those interviewed prefer fast food, 10% prefer to have startersandnobodyfavorsformalcuisines. 3. For preferred restaurant formats, graphs are shown for all the 5 options presentingtheranksmarkedbyspecificnumberofpopulation.Forexample: Dhabas: 10% have ranked it as their first preference, other 10% have rankedit2nd,30%haverankedit3rd,10%haverankedit4thandrest40% doesntpreferdhabasatall. 4. 70%oftheintervieweestravelmostlywithfamilyandrest30%travelalone. 5. Graphsclearlyshows 6. 100% of the crowd prefers to spend above Rs.500 on food and sundry items whiletravelingbutnotmorethanRs.1500. 7. Sameas3rd 8. 90%arereadytospendoncleanlinessbut10%arestillnot. 9. Sameas3rdand7th. 10. 30% prefers 12km of distance between every exit, 30% prefers 17km, 30% prefers22kmand10%prefers50km. 11. Sameas3rd,7thand9th. 12. 20% of the crowd spends around 1520minutes in a restaurant, 70% spends almostanhourand10%spendsmorethananhour. 13. 40%ofthecrowdwouldnotliketoeatinarestaurantwhosepricesvaryfrom placetoplacebut60%ofthecrowdisokaywithconsuminginsuchrestaurants.

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 CHAPTER5 INTERPRETATION

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Onthebasisofthesurveyconducted,followingcanbeinterpret:
Mostlypeopleprefertohavefastfoodwhiletravelingonahighway. Theygivemajorprioritytotakeawaysfollowedbycafs. Almosteverybodyofthesamplepopulationtravelwithhisorherfamilies. They prefer to mostly visit caf with friends and take aways when alone and cuisinerestaurantswhenwithfamily. Everybody wants to spend above Rs.500 but not more than Rs.1500 while traveling. The thing that largely attracts in a restaurant is ambience followed by the quality. Greatlyeverybodyisnowreadytospendforcleanlinessonhighways. Highestpriorityisgiventorestrooms,tobeavailableonahighway. As per the whole study and not just the survey the distance between each refreshingexitshouldbe22km. Moreofhygieneconsciouscustomers. Whollyeverybodylikestospendalmostanhourwhileseatedinarestaurant. Nobodywouldliketospendonaproductwhosepriceishigherthanthemarked price.

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CONCLUSION On the grounds of the whole research conducted, it can be concluded that more of formats like Mcdonalds and ccds should come up on highways as per the social preference.Theexitshouldpreferablycatertocleanrestrooms,petrolpumpsandtake awaysorcafs. SUMMARY NationalhighwaysandlistoftheminNCR. Introductionconcepts,decisionmaking,constructs,definitionsandvariables. Literaturereviews Researchmethodologyproblemstatement,justification,objectives,hypothesis, tools,samplesize,anddataanalysis. Results LIMITATIONS Lessinfoavailablefromvarioussources. Somemajorfamilyfunctionswereahindrancetotheresearch. Unavailabilityofspecificbooksinthecentrallibrary. SUGESTIONSFORFURTHERRESEARCH Researchshouldbecarriedonthebasisofproperplanningandguidance. Itisverynecessarytodevoteyourcompletetimeforbetterresults.

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BIBLIOGRAPHY

1. Journals GovernmentofIndia,passengeramenities,19thOctober2004 MPstatetourismdevelopmentcorporationltd./constructionofwayside amenities 2. Internetaccessedjournalsandarticles JaiArjunSingh&NandiniLakshman/NewDelhi/MumbaiJuly24,2004/ businessstandard Prashant C. Trikannad/Highway facility centre in Jaipur to cost Rs 46 cr/[June306July,2008] MPSTDC, India To Set Up Over 268 Wayside Amenities On Highways/20100608 Ritika goel/Highway Dhabas: Gourmand's Paradise or Typhoid Trap? / Chillibreeze.com RealestateIndia/Fri,Feb27,2009/Indianhighways,roadsonprogress. Sanunair/McDonaldstohitthehighway,literally/November17,2010 Rohanshah/BusinessPlanonEstablishingGoodFoodChainRestaurants onIndianHighways/Saturday,January15,2011 J.P. Singh & Ritu Srivastava/ Highway Tourism In India: The Demand Uncovered/12/20/2005 Mnc Dhabas On Indian Roads/ BUSINESS STANDARDSeptember, 16 2002. Gartner, William C/ Love, Lisa L/ Erkkila, Daniel L/ Attributes and Amenities of Minnesota's Highway System That Are Important to Tourists/1Feb2002 3. Newspaper Economic times/ After high street, Cafe Coffee Day eyes the highways/ Mar29,2011

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 4. Websitevisited Yahooanswers.India Mapsindia.com Wikipedia Google www.nhai.org 5. Enclosures Fewbrochurescollectedfromthetourismoffice.

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