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Main Reasons to Use ROI: Financial Reporting: Data identifiable from financial statements Aggregation: Can be measure for separate division or org as a whole. Measurement Problem: Different profit centre has diff depreciated fixed assets without regular replacement, so its ROI will increase year by year. Fixed asset of diff ages may be depreciated in diff ways. Inflation and technological changes effects the ROI of diff centers. The Target Return for a Group of Companies: Set target return for the group as a whole or for each SBUs No investments project in an SBU if target return not achieve Problems: Investments are appraised DCF where as actual performance will probably be measured on the basis of ROI Target return ignores allowance \ provisions for different risk of diff SBUs Practically an identified target return may be unsuitable to many SBU in a group. (Refer example 5.19) There may be issues and conflicts b/w SBUs in short term and long term decision and the org Residual Income: (RI) It is a pre tax profit less an imputed interest (borrowing cost) charged for invested capital. Advantages of RI: I. RI will increase when; Investments earning above the cost of capital are undertaken Investment earning below the cost of capital are eliminated II. RI is more flexible since a different cost of can be applied to investment with different risk characteristics Disadvantages: Does not facilitate comparison b/w investment centre nor does it relate size of a centre income to the size of investment. Benchmarking: It is the establishment of targets through date gathering of comparators, the performance is compared at each relative level and areas of underperformance identified. Types of Benchmarking: Internal Benchmarking: A method of comparing one operating unit or function with another with another within the same industry. Functional Benchmarking: Internal functions are compared with those of the best external practitioner of those functions, regardless of the industry they are in. Also known as Operational or generic benchmarking Competitive benchmarking: Information is gathered about direct competitors through techniques like reverse engineering. Strategic Benchmarking: A type of competitive benchmarking aimed at strategic action and org change. Stages of Benchmarking: a) Gain senior management commitment
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b) c) d) e) f) g) h)
Set objectives and determines the areas to benchmark Establish key performance measures Select org to study Measure own and others performance Compare performances Design and implement improvement program Monitor improvement
Levels of Benchmarking; Levels Resources Competence in Separate Activities Competence in Linked Activities
Examples Qt & qlt of resources like manpower Sales call per sales man etc
Advantages: Position audit Focus on improvement in key areas Sharing information can be used for innovation Involvement of all employees and management The result should be improved performance eg cost cutting, delivering value etc Disadvantages; It concentrate on doing things right rather than doing right thing Yesterday solution to tomorrow problem It is copying / catching up exercise rather than development of anything distinctive It depends upon accurate info about comparator companies It is not cost free and can divert management attention It can be hindrance and threat, sharing info with other companies can be burden & security risk.
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