Public Relations PR is transparent Mass media is not a must beyond communication PR source is always known It is planned, sustained and

and deliberate effort

Advertising It is a mass communication process It is informative in action It is competitive act It is not the part of a product It is paid for It has an identified sponsor It is non-personal presentation Persuasive act is the power of advertising Advertisement is to sell a product or service More chance for creativity and art Feed back is expected Promotes cultures It is a marketing tool Highlights positives Creates status symbols Can affect culture It entertains people Provides employments Financial source of mass media Catalyst for innovations in the consumer market Sweet messages

Propaganda Influence conduct Source is often veiled Have hidden objectives Powerful weapon for social control Used for even religious activities Directing public opinion to a cause or to an action Organized form of manipulation It is directed to a definite target Manipulation of symbols It is designed to influence PR Biased communication False messages/ information Wrong interpretations Not positive and constructive Injecting the opinions No ethics It can mislead people The ultimate function is to achieve the selfish goals.

Publicity Publicity may negative Objective of

be

positive is

or to

publicity

spread knowledge of facts Source is known Information correct No evil motives / objectives to mislead or to harm the state and people It is the part of image building It is used in PR and Ad It may or may not involves expenditure May or may not be wrong and distorted information Least bothered about feed back and response. Source has least control on the message disseminated. Sometimes it is paid for in case of exhibitions, films and publications Publicity is the equivalent of unpaid advertising. It is information published in the press or mentioned on television news programs. disseminated is

PR is two way communications PR is always positive and aiming good goals PR uses ethical and truthful ways

PR is long term program straight forward based on facts and performance PR will never be negative Aim is to establish and maintain mutual understanding b/w an organization and its public Helps to solve issues easily It is an administrative tool Provides positive public opinion