JuxtConsult India Online 2007 IT Professionals On The Net Report

India Online 2007
IT Professionals on the Net
India Online 2007

Report
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India Online 2007
© copyright JuxtConsult
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India Online 2007
Table of content
India Online 2007 ......................................................... 1
India Online 2007 Reports ............................................... 3
Methodology ............................................................... 5
Executive Summary .....................................................10
Key Findings ..............................................................12
Detailed Findings-
Reading the Graphs & Tables ..........................................22
Demographic Profile ....................................................24
Socio-Economic Profile .................................................31
Economic Profile.........................................................36
Net Usage Status.........................................................42
Net Usage Dynamics.....................................................48
Preferred Net Activities ................................................59
Most Used Websites .....................................................74
Most Used Offline Media Brands..................................... 100
Offline Brands Recalled .............................................. 104
Segment Wise Detailed Tables ...................................... 105
Appendix ................................................................ 164

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India Online 2007
India Online 2007

The India Online 2007 study is not just an annual update over the
previous year's India Online 2006 study but rather a continuation of
JuxtConsult’s efforts to keep improving the quality of the study every
year. The improvements made in the study this year not only involve
further strengthening of the research methodology but also enhancing
the coverage of the information, especially in the emerging areas of
internet usage in the country like blogging, social networking and
language website usage.
Accordingly the India Online 2007 set of reports will not only provide
you the most recent estimates on the Internet user-ship, its growth and
penetration in India but will also give you an 'insightful' understanding
of the current net usage behavior and preferences of various kinds of
online Indians.
Like in the year 2006, JuxtConsult conducted two large-scale 'primary'

surveys, one offline and one online to complete the study this year as
well. However, the sample size for the 'land' survey (which is used to
estimate the size of internet using population in urban India) was
almost doubled this year to further improve the coverage among the
various population strata in urban India. The land survey, conducted
during April 2007, covered 10,000 households across 31 cities of various
sizes across all the four regions of the country.
The 'online' survey was conducted among 3 of the most popular and
generic portals in Indian with the focus on capturing the in-depth net
usage behaviors and preferences of online Indians. This survey was
conducted by JuxtConsult between April-May 2007 and over 14,200 in-
depth and usable responses were collected and analyzed for final
reporting.
There is one key difference in the study this year compared to the last
year. To make our findings more representative of the entire urban
online population and not just the Internet users who are more likely to
respond to online surveys, this year we have ‘linked’ the findings of our
online survey with the findings of our land survey. This was done by
deriving appropriate individual level ‘weights’ for Internet users from
the land survey and then applying them to the data of the online
survey.
The key information included in the various reports cover the

demographic and socio-economic profiles of the net users, their
ownership of household assets, the source and place of their access to
internet, net usage dynamics, preferred online activities, website
preferences for over 20 key online activities, online buying behavior
and spends, response to online marketing stimuli, offline media
preferences, and much more.
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In sum, what you get in India Online 2007 you are unlikely to get
elsewhere:
X Highly credible latest estimate of internet using population in urban

India
X Key insights on various aspects of internet usage in India
X An understanding of online Indians as 'consumers' and not just as
faceless net users
X How to reach these online consumers on the net, as well as through
the offline mediums
X Preferred 'user shares' of key online brands in 21 different online
activity categories
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India Online 2007
India Online 2007

Reports
Main Report
X Overall Status and Usage of Internet in India
User Segment Supplementary Reports

X Women on the net
X Youth on the net (teenagers and young adults)
X Net users by their socio-economic (SEC) profile
X Students on the net
X Corporate employees on the net
X IT professionals on the net
X Heavy Online Spenders on the net
X Bloggers on the net
X Car owners on the net
X Two-wheeler owners on the net
X Mobile phone owners on the net
X Credit card owners on the net
X Net users by place of access (homes, place of work, cyber cafes)
X Net users by type of connection (broadband, dial-up)
X Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5
lakhs, Below 1 lakh)
X Net users by town market size (metros, urban uptowns, emerging
towns, others)
X Net users as financial investors
X Vernacular language net users
Category Supplementary Reports: (comparative profiling of top 5

websites)
X Online shopping
X Emailing
X Job search
X Matrimony
X Info search - English
X Info Search - Local language
X Online travel
X Social networking/communities
X Friendship / dating
X Online news
X Financial info/news
X Online share trading
X Cinema content
X Sports content
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X Online music
X Online games
X Online real estate
X Mobile content download
X Astrology
X Online learning/education
Note - All supplement reports are subject to sufficiency of sample

responses. Demographic segment wise details by gender, age, SEC
classification, region and place of net access are included in each of
the reports as appendix tables.
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India Online 2007
Methodology
In order to derive highly robust and authentic estimates of the current
user-ship of Internet in India, and draw out a truly representative
internet usage behavior patterns, we at JuxtConsult keep improving
and refining our research methodology for the India Online study every
year. In 2007, we have again brought in two significant improvements:
X We have increased our land survey sample base to 10,000 (from

5,500 last year) and the coverage of the number of cities to 31
(from 21 last year). The distribution of these 31 cities continues to
be well spread across the 4 regions of the country. But more
importantly, in terms of coverage of towns by their population size,
we dug deeper this year and covered all town classes that have
population of 20,000 individuals and above.
X Further, to better capture the internet usage across all types of

socio-economic classes (SEC) in urban Indian, we allocated equal
sample quota among the 5 broad socio-economic classes A, B, C, D
and E across various zones within a town, and then across the town
classes and regions. To correct for and put back the real
representation of the socio-economic classes (and not equal
representation) during the data processing stage, we incorporated
the appropriate SEC 'weights' derived from the actual urban
population statistics from authentic govt. Sources (National Sample
Survey Organization and Census of India).
These two refinements in the sampling methodology ensured that this

year we get an even better representation of various types of internet
users in urban India.
Like last year, this year again we conducted both a land survey and an
online survey separately, with the focus of the land survey being on
estimating the size of the internet using population in urban India, and
that of the online survey on capturing the net usage behavior and
preference patterns. The two surveys had some common questions on
demographic profiles and net usage behavior to help us link up the two
sets of data at the processing stage.
The Land Survey

The objective of the land survey was two fold. First, to help us
estimate the internet user-ship in urban India, as with a land survey we
could cover both the user and non-user population of the internet in a
representative way. The other objective was to derive relevant
demographic 'multipliers' from this survey which could then be applied
to the internet usage data collected in the online survey.
The use of these 'individual' level multipliers helped us make the online
survey findings 'representative' of the entire urban online population
and not just of those who are more likely to fill up an online surveys
(because of factors like convenience of access, regularity of usage,
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attractiveness of the incentive prize offered for filling the survey,

etc.).
The land survey undertaken this year was again a household level
survey across 10,000 households in 31 cities spread across all regions of
India. The survey was conducted and completed between mid-April to
early-May 2007. Care was taken that all relevant classes of towns with
population size of over 20,000 individuals were covered and surveyed
across each of the 4 regions of the country. Within a city, 5
geographical locations were chosen, one each in the north, south, east,
west and central parts of the city. From each location within a city an
equal number of households from the five socio-economic classes A, B,
C, D, and E were surveyed.
The cities where the land surveys were conducted and the size of the
sample data collected from each of these cities are as follows:
Table 1: Detailed sample base distribution of the land survey
Region City/ Town City Class Sample Size City Class

Delhi 10 lakh + 401
Kanpur (UP) 10 lakh + 297
Ludhiana (Pun) 10 lakh + 302 10 lakh +
Patna (Bih) 10 lakh + 303
North Allahabad (UP) 5 lakh – 10 lakh 298
Ajmer (UP) 1 lakh – 5 lakh 314
Bhadohi (UP) 50 K – 1 lakh 299
Muradnagar (UP) 50 K – 1 lakh 300
Sohna (Har) 20 K – 50 K 307 5 lakh - 10 lakh
Mumbai (Mah) 10 lakh + 399
Ahmedabad (Guj) 10 lakh + 404
Pune (Mah) 10 lakh + 300
West Rajkot (Guj) 5 lakh - 10 lakh 301

Dewas (MP) 1 lakh - 5 lakh 303
Hinganghat (Mah) 50 K - 1 lakh 307 1 lakh – 5 lakh
Mhowgaon (MP) 20 K - 50 K 296
Katol (Mah) 20 K - 50 K 276
Kolkata (WB) 10 lakh + 398
Guwahati (Ass) 5 lakh – 10 lakh 299
East Bhubneshwar (Ori) 5 lakh – 10 lakh 303

Raniganj (WB) 1 lakh – 5 lakh 300 50 K – 1 lakh
Bhatapara (Chat) 50 K – 1 lakh 252
Champa (Chat) 20 K – 50 K 292
Chennai (TN) 10 lakh + 407
Bangalore (Kar) 10 lakh + 406
Hyderabad (AP) 10 lakh + 410
South Mysore (Kar) 5 lakh – 10 lakh 329

Kozhikode (Ker) 1 lakh – 5 lakh 300 20 K - 50 K
Nellore (AP) 1 lakh – 5 lakh 300
Cheruvannur (Ker) 50 K – 1 lakh 294
Edapaddi (TN) 20 K – 50 K 305
Total (31) - - 10,002 Total (31)
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India Online 2007
To check for both the 'regular' as well as 'occasional' usage of the

Internet, at each of the 1,000 households contacted it was queried:
X If any member of the household use the Internet 'at all' from
anywhere (home or any location outside)? And
X If any member of the household use the Internet ‘at least once a
month’ from anywhere (home or any location outside)?
Some further questions related to the specifics of demographic profile

of the head of the household, their knowledge of English, computer
usage, and asset ownership of the household were also asked from the
respondent. The usage of computer and Internet was separately
checked for each member of the household from the respondent.
The above information about the head of the household, especially

their education and occupation profile (thereby identifying their socio-
economic or SEC classification) together with the town size class and
region were used to link up to the similar authentic Government of
India data to estimate the Internet user-ship as well as to generate the
appropriate 'multipliers' that were to be applied to the data collected
from the online survey.
The Online Survey

The online survey was used to collect the in-depth information on
internet usage patterns and other media usage patterns among the
various types of net users. This was done through a 'large-scale' online
survey conducted between end-April to mid-May 2007 among the users
of three of the biggest and most generic portals in India, namely Yahoo,
Rediff and Google.
On one end, the email properties of Yahoo, Rediff and Google (Gmail)
were used through online survey campaigns to target the widest
possible base on internet users in a random manner and collect
responses (as these three email portals together cover almost all email
users with a personal email id in the country). At the same time, to
cover for whatever may have got missed out in these survey campaigns
on email portals, a parallel 'contextual search' based survey ad
campaign was run using Google AdSense.
All the survey campaigns were paid for and officially run by these
portals among their users. The overall online survey campaign used a
combination of banner ads, e-mailers and contextual search ads
through these portals.
The online survey was conducted using an e-questionnaire segmented

into three sections. The questionnaire was pre-tested and timed to take
approximately 15-20 minutes for a respondent to complete depending
on the speed of comprehension and answering of the questions. The
questionnaire was structured and designed to reduce the level of
'respondent fatigue' to an extent that was practically possible.
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In this year's study, the information area coverage (in the online
questionnaire) was also enhanced and fine tuned somewhat to keep
abreast with the changing and evolving Indian online space:
X The net usage behavior and preferences of new phenomena like

blogging, social networking and language content checking were
included.
X In terms of capturing website preferences, 6 more online activity

categories were included this year to take their coverage to 21. The
new categories added were instant messaging, real estate, online
info search engine in local languages, astrology, online share
trading and online learning/education.
X The question about 'blogging' was fine tuned to segregate usage

behavior between only reading blogs, posting comments on blogs
and having a blog site of one's own.
In the online questionnaire, a response format of 'clicking' a single or

multiple options among the various given options was used for most
questions. For each of these questions it was also possible for a
respondent to answer 'none' or 'any other'. However, wherever the
respondents were asked to give preferences for websites or brand
names, only a text box was provided for them to type the name on
their own (or type 'none' if not applicable). This was done to ensure
that all such recall and actual usage preference responses were
solicited 'unprompted'.
Further, to enlist complete and sincere responses, an incentive of a

significant cash prize was also announced for one selected respondent
to be given at the end of the survey.
Over 26,000 unduplicated and clean responses were collected from the
online survey campaign in about 31/2 weeks time. Of these, all 26,000
responses were complete on user profiles and their net usage behavior
information. Around 14,200 responses were complete in all aspects,
including various online activities undertaken and website preferences.
Thus, the responses from the three sections of the online survey have
different valid sample bases and have been reported accordingly.
All the usable responses after data cleaning were then collated,
crosschecked and processed for tabulation and analysis. While doing the
tabulation, any errors and spelling mistakes in typing of the brand
names, etc. By the respondents were carefully checked and corrected.
Finally, the appropriate weights (multipliers) as derived from the land

survey were incorporated into the usable online survey responses to
make them more 'representative' of the entire urban online population.
Further, for questions that asked for preferred websites names, to
remove the possible 'source' bias towards any specific generic portal
among the three generic portals used, an 'equalization' correction
factor was also incorporated.
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India Online 2007
The net result was the compilation of the latest, highly authentic and
representative database on the Internet habits and website preferences
of online Indians. This database was then used for making 'insightful'
analysis and conclusions as contained in the various reports of the India
Online 2007 study.
Last but not least, in this year's reports we have brought in the
presentation of the 'changes' in the usage behavior and preferences vis-
à-vis the last year. Wherever relevant, these changes have been
presented graphically along with all the current year's data charts,
graphs and tables.
Note - Because of a deeper and more robust coverage of internet usage

among the smaller towns (down to 20,000 population town classes), and
among all the socio-economic classes in this year's land survey, there is
likely to be an element of 'correction' seen in this year's data (as
compared to the previous year's). These corrections are likely to be
more visible in some of the demographic, socio-economic and economic
profile of online Indians. The correction factor may also apply, though
assumedly not to the same degree, to the current year's data on net
usage behavior and website preferences.
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Executive Summary
Only 1 in 6 regular online urban Indians is a ‘techie’. Only 1 in 6
internet user (18%) has IT related functional background. In number
terms, it translates into a user base of 4.4 million, making online
‘techies’ only a ‘niche’ online user segment. They form the second
largest functional group of net users following the MARCOM function net
users (19%).
Compared to the last year, there has been a decline of -3% points in the
proportional base of ‘techies’ among the net users.
Online techies are relatively ‘younger’ males with ‘below average’

affluence levels. Online techies are predominantly male and distinctly
‘younger’ than the average net users. Though proportionately more of
them have ‘professional’ educational qualification, their comfort levels
in ‘reading’ in English and their socio-economic profiles are fairly
‘average’. In terms of their affluence levels, they show noticeably
lower ownerships of cars, credit cards and various other household and
financial assets.
At 45% online techies tend to come relatively more from the South
Indian cities.
Expectedly, they are the more ‘experienced’ and relatively

‘heavier’ net users. The internet usage experience of online techies is
noticeably higher (71% of them have more than 2 years of net usage
experience), and compared to the average net users they access the
net relatively more from all the three popular ‘places’ of net access
(home, office and cybercafé). The ‘frequency’ and ‘duration’ of net
usage among online techies is also ‘heavier’ than the overall net users.
They spend a proportionately higher proportion of their ‘computer

usage’ time being online at home than they do at office.
Online techies are the more ‘interactive’ net users. 4 out of top 10
activities that they undertake noticeably more than overall net users
are ‘interactive’ in nature (social networking, instant messaging,
chatting and checking/reading blogs). Being relatively ‘younger’ in age
profile they also job search relatively more, and search for work
related info and educational/learning material more. And being
predominantly male, they undertake stereotypically ‘male’ online
activities relatively more – check sports content and listen to music
online.
Overall, the ‘depth’ of internet use among online techies is not

significantly higher than the average net users. Only a reasonably
higher proportion of them undertake most online activities as compared
to the overall net users. However, they do show a noticeably higher
inclination to participate in blogs (39%) and join online communities
(53%). They also buy online noticeably more (48%) than the average net
users.
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India Online 2007
Google rules the online techies’ online landscape. Google is not only
the most ‘top of mind’ recalled online brand among the online techies
(37%) but also emerges as the most used website among them (40%).
Yahoo follows as the second most salient website (27%) as well as the
second most used website (22%).
The website preferences of online techies for ‘specific’ online activities

(verticals) are fairly distinct compared to the overall net users for 8
online activities - matrimonial search, astrology, online games, online
travel, online news, online financial info, cinema content and mobile
content.
Lastly, online techies are marginally ‘lighter’ users of all offline media,
be it TV, newspapers or radio. Their offline media brand preferences
are highly similar to the overall net users’ preferences.
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Key Findings
Only 1 in 6 regular online urban Indians is a ‘techie’
Only about 1 in 6 internet users (18%) have IT or IT-related functional
backgrounds. With this level of proportional share, ‘techies’ form only
a ‘niche’ user segment group among the overall user base of regular
online urban Indians. In number terms, it translates into a user base of
4.4 million online ‘techies’.
Techies form only the second largest ‘broad’ functional group of net
users, with MARCOM function net users forming the largest group of net
users at 19%.
Chart 1: Distribution of net users by their function of occupation
Current Year IT/SW M ARCOM Finance

60%
M anufacturing Administration & HR Others
40%
29%
18%
19%
20% 14%
10% 11%
0%
All Internet Users
Compared to the last year’s proportion of 21%, there has been a decline
of -3% points in the base of ‘techies’ among the net users. In number
terms, it means a marginal decline of 0.2 million online ‘techies’ over
last years’ base of 4.6 million. This decline in the number of online
techies since last year is more likely a technical ‘correction’ (because
of better representation of smaller towns and lower SEC groups in this
years survey compared to the last years survey) than any real ‘de-
growth’ in the techie net user base.
Online techies are relatively ‘younger’ males with ‘average’

socio-economic profiles and ‘below average’ affluence levels
Online techies are predominantly male (87%) and distinctly ‘younger’
than the average net users. While 42% of all net users are below 25
years in age, a much higher proportion of online techies (52%) are
below 25 years in age. Further, in line with their younger age profile, a
marginally lower proportion of them (44%) are ‘chief’ wage earner of
their households.
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India Online 2007
Though proportionately more of them have ‘professional’ educational

qualification than the overall net users (37% as against 25% for all net
users), their comfort levels in ‘reading’ in English is only ‘average’.
Further, at 55% almost the same proportion of online techie come form
SEC ‘A’ and ‘B’ households as the overall net users. In sum, online
techies show fairly ‘average’ socio-economic profiles.
In terms of their income profile, while the same proportion of online

techie (23%) come from households with monthly family incomes of
Rs.30,000 plus as the overall net users, they show noticeably lower
ownership levels of cars, credit cards and various other household and
financial assets. Of the various household assets, they show relatively
higher ownership levels for only computers/laptops (73% as against 67%
for all net users) and Ipods (13% as against 10% for all net users).
Lastly, online techies tend to come relatively more from the South
Indian cities. 45% of them come from the South region (against 40% of
all net users coming from this region).
Table 2: Key demographic and socio-economic profile of online techies

Attribute Online Techies All Internet Users
Sample Base 4,155 25,060
Male users 87% 82%
Users below 25 years age groups 52% 42%
From metro city markets 40% 37%
Users from southern region 45% 40%
User prefer to read in English 40% 41%
Users from ‘professional’ educational stream 37% 25%
User from SEC ‘A’ and ‘B’ 55% 56%

Employed user 64% 62%
User is chief wage earner of the HH 44% 47%
Rs.30,000+ family income 23% 23%

Car ownership in the HH 21% 28%
Credit card ownership in the HH 34% 35%
Computer/laptop owned in the HH 73% 67%
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Table 3: Ownership of key household and financial assets among online

techies
Asset Online Techies All Internet Users
Home 56% 58%
Color TV 90% 92%
Mobile Phone 89% 90%
Fridge 68% 75%
Washing Machine 51% 57%
Microwave 19% 24%
Air Conditioner 19% 25%
Ipod 13% 10%
Bank Account 79% 82%

Debit Card 52% 52%
Life Insurance 55% 61%
Medical Insurance/CGHS 30% 33%
Fixed Deposits 30% 34%
Mutual Funds 19% 22%
Shares of Companies 16% 20%
Home loan liability 49% 45%
Expectedly, Online Techies are the More ‘Experienced’ and

Relatively ‘Heavier’ Net Users
The internet usage experience of online techies is noticeably higher –
while 63% of all net users have been online for at least 2 years, a
noticeably higher 71% of online techies have that level of net usage
experience. Further, online techies access the net noticeably more
from all the three popular ‘places’ of net access (home, office and
cybercafé) as compared to the average net users. In fact, on an
average, an online techie access the net from 2.1 access points against
the average of 1.9 access points for the overall net users.
The ‘frequency’ and ‘duration’ of net usage among online techies is

also ‘heavier’ than the overall net users. A noticeably higher proportion
of online techies access the net from home at least 5 times a day (32%)
and for more than 2 hours a day (28%). In fact, online techies are
‘heavier’ users of the net per se` be it from office, home, during
weekdays or during weekends.
Further, online techies spend a proportionately higher proportion of

their ‘computer usage’ time being online at home than they do at
office. While 19% of online techies are heavy users of PC from home (5
hours a day or more), a proportionately higher 28% of them are heavy
users of net from home (2 hours a day or more). On the other hand, 65%
of online techies are heavy users of PC from office and a significantly
lower 37% of them are heavy users of net from office.
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India Online 2007
Table 4: Key net usage behavior dynamics of online techies

Attribute Online Techies All Internet Users
2 years+ of net usage experience 71% 63%
Users accessing the net from home 62% 59%
Users accessing the net from office 87% 78%
Users accessing the net from cyber cafe 52% 47%
Broadband connection at home 68% 68%
Users accessing net over 5 times a day from

32% 24%
home (of those accessing from home)
Users accessing net over 5 times a day from
48% 38%
office (of those accessing from office)
Heavy users (2 hrs+/day) from home 28% 22%
Heavy users (2 hrs+/day) from office 37% 29%
Average no. of email ids owned 3.3 3
Some other salient points regarding internet access dynamics of online

techies are:
X At 68% broadband remains the most widely but as ‘averagely’ used

connection among the online techies as among the overall net
users.
X At 3.3 online techies show relatively higher levels of per capita

email id ownerships than overall net users (3.0).
X While on one hand online techies complain relatively less about the
‘technical’ irritants of net usage (like slow website opening or
difficulty to connect to the net), they do complain relatively more
about the ‘content’ irritants faced while surfing the net (like
spam/junk mail, virus/spyware and unsolicited ads/pop-ups).
Chart 2: Problems faced by online techies while surfing the net
Current Year Slow website opening Virus / spyware

Spam / junk mails Unsolicited ads/pop-ups
100% Difficult to connect Lack of response to queries
90% Cumbersome navigation
80%
70% 59% 62%
60% 56% 49%
52% 49% 49% 45%
50%
35%
40% 30% 30% 27%
30%
15% 12%
20%
10%
0%
Online Techie All Internet Users
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Online Techies are the More ‘Interactive’ Net Users

Online techies undertake ‘interactivity’ and job/profession related
online activities relatively more than the other net users. In fact, 4 out
of top 10 activities that they undertake noticeably more than the
overall net users are ‘interactive’ in nature (social networking, instant
messaging, chatting and checking/reading blogs). Being relatively
‘younger’ in age profile they also job search relatively more, and
search for work related info and educational/learning material
relatively more.
Lastly, being predominantly male, they also undertake the two

stereotypically ‘male’ online activities relatively more – check sports
content and listen to music online.
At the overall level however, the ‘depth’ of internet use among online
techies is not significantly higher than the average net users. Only a
reasonably higher proportion of them undertake most online activities
as compared to the overall net users (maximum is +11% for checking
sports online).
Table 5: Popular online activities techies undertake relatively more and

relatively less
Activity Online Techies All Internet Users
Sample base 2,423 14,253
Undertake relatively more
Check sports 68% 57%

Social networking / communities 54% 44%
Instant messaging 72% 62%
Job search 83% 73%
Educational / learning material 57% 48%
Chatting 69% 59%
Net banking 39% 30%
Music 68% 60%
Search work related info 56% 49%
Check / read blogs 34% 27%
Undertake relatively less
Search for product information 45% 45%

Online stock trading 13% 13%
Emailing 95% 95%
Check health & lifestyle info 29% 30%
Check personal travel related info 24% 26%
Check business travel related info 16% 19%
Screensavers / wallpapers 44% 46%
Check business / financial news 28% 30%
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India Online 2007
Online techies not only show a noticeably higher inclination to

participate in blogs (39% as against 30% for all net users), but also for
joining online communities (53% as against 41% for all net users) and
checking local language websites (16% as against 12% for all net users).
Further, against 7% of overall net users owning/running a blog site of

their own, a noticeably higher 10% of online techies own/run a blog
site. And against 12% of all net users commenting on blog posts, 17% of
online techies do so.
Online Techies Make Only Marginally Better Online Consumers

Online techies not only responded marginally more to various online
marketing stimuli than the average net users, but also buy online
noticeably more (48%) than the average net users (43%).
Table 6: Response to online marketing stimuli and online buying

behavior
Online Techies All Internet Users
Participated in an online contest 47% 43%
Clicked a banner ad 50% 47%
Clicked a sponsored search ad 42% 37%
Clicked a product/service e-mailer 15% 14%
Online buyers 48% 43%

Bid/Bought in an online auction 25% 23%
Google Rules the Online Techies’ Online Landscape

Google is not only the most ‘top of mind’ recalled online brand among
the online techies (37%) but also emerges as the most used website
among them (40%). Yahoo follows as the second most salient website
(27%) as well as the second most used website (22%). However, while
Yahoo lags behind Google on salience by a fair distance (11%) it lags
behind Google at a much wider distance (18%) on actual usage.
In contrast, Yahoo is the more salient website at the overall net user
level (30%).
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Table 7: Most salient and most used websites among online techies
Website Most ‘top of mind’ recalled Website Most ‘used’ Website

All Internet All Internet
Online Techies Online Techies
Users Users
Sample Base 4,066
24,433 2,401 14,075
Google 37% 27% 40% 29%
Yahoo 26% 30% 22% 27%
Rediff 8% 12% 8% 11%
Orkut 4% 5% 7% 8%
Gmail 4% 3% 6% 4%
Hotmail 1% 2% 1% 2%
Indiatimes 1% 1% 0.6% 1%
Wikipedia 0.3% 0.3% 1% 0.6%
Moneycontrol 0.5% 0.4% 0.3% 0.5%
Naukri 0.2% 0.5% 0.5% 0.5%
The website preferences of online techies for ‘specific’ online activities

(verticals) are fairly distinct as compared to the overall net users. Their
website preferences differ for 8 out of the 23 online activities
surveyed, the 8 activities being matrimonial search, astrology, online
games, online travel, online news, online financial info, cinema content
and mobile content.
18
India Online 2007
Table 8: Most used websites for ‘specific’ online activities among the
online techies
Online Activity Online Techies All Internet Users
Info Search – Local Languages Google, 74% Google, 74%
Info Search – English Google, 84% Google, 75%
Social Networking Orkut, 71% Orkut, 64%
Instant Messaging Yahoo, 59% Yahoo, 63%
Emailing Yahoo, 51% Yahoo, 53%
Dating / Friendship Orkut, 42% Orkut, 36%
Online Shopping Ebay, 36% Ebay, 34%
Online Education Google, 34% Google, 34%
Job Search Naukri, 40% Naukri, 37%
Sports Content Espnstarsports, 35% Espnstarsports, 29%
Matrimonial Search Shaadi, 28% Bharatmatrimony, 29%
Online Share Trading ICICIDirect, 40% ICICIDirect, 36%
Astrology Astrology, 24% Yahoo, 22%
Real Estate Info Google, 19% Google, 17%
Online Music Raaga, 28% Raaga, 22%
Online Games Zapak, 17% Yahoo, 18%
Local language content Google, 9% Google, 12%
Online Travel IRCTC, 18% Makemytrip, 17%
Financial News & Info Moneycontrol, 15% Moneycontrol, Google, 13%
Online News Rediff, NDTV, 12% Yahoo, 14%
Mobile Content Google, 12% Yahoo, 14%
Cinema Content Google, 8% Yahoo, 11%
Blog sites Google, 20% Google, 21%
19
Some Highlight Points on the Media Habits of Online Techies

Are:
X Online techies are marginally ‘lighter’ users of all offline media, be
it TV, newspapers or radio.
X Star Plus is the most, and an almost equally popular TV channel

among online techies as with the overall net users. It is the same
story for other mediums as well – Times of India is most popular
newspaper, India Today is the most popular magazine, and Radio
Mirchi is the most popular radio channel among the online techies.
X Among the IT focus magazine, Digit is the most popular among

online techies (9%). It is followed by Chip (3%), PC Quest (2%),
Computer Today (1%), Data Quest (0.7%) and PC World (0.4%).
X Like overall net users, Sony is the most ‘top of mind’ recalled brand
among online techies as well (8%).
20
India Online 2007
Detailed Findings-
IT Professionals on
the Net
21
Reading the Graphs

& Tables
Chart: Age group distribution
Current Year Age 13-18 years Age 19-24 years
Age 25-35 years Age 36-45 years
40% Age 46-55 years Above Age 55 years
36%
31%
20%
13%
11%
6%
2%
Current 0%
year base
All Users
Base: 25,060
Same series color as the current year
Change from graph, showing an increase of 5% in the
previous year proportion of 13 to 18 years age group
Change from PY
10%
5%
5% 1% 2% 1%
0%
-5%
-5% -4%
-10%
Base: 25,060(CY), 20,268(PY)
Current Previous
year base year base
22
India Online 2007
Table: Preferred websites - emailing

Website IT Professional All Internet Users
Yahoo 49% 55%
% Change 10% 18%
Change Gmail 21% 21%
from
% Change 6% 8%
previous
year Rediff 20% 17%
figures % Change 1% -3.5%
Hotmail 6% 4%
% Change -5.5% -10.8%
Indiatimes 0.8% 0.7%
Fields marked % Change -9.4% -8.9%
with * means Sify 1% 0.8%
that the field % Change -3.5% -1.8%
is added this
Sancharnet/BSNL* 1% 0.8%
year hence
not % Change
comparable VSNL 0.4% 0.4%
to last year % Change -0.5% -0.9%
AOL* 0.1% 0.0%
% Change
Lycos* 0.2% 0.2%
A blank in this row
% Change
means that this
Base: 9,404(CY), 6,100(PY) attribute was not
included in last
year’s survey &
therefore no
Current “change over
Previous
year base previous year” can
year base
be presented
23
Demographic Profile
Chart 3: Gender breakup
Current Year M ale Female
100% 87%
82%
80%
60%
40%
18%
13%
20%
0%
IT Professional All Internet Users
Base: 25,060
Chart 1: Gender breakup
Change from PY
10%
6%
5%
5%
0%
-5%
-5%
-6%
-10%
Base: 25,060(CY), 20,268(PY)
24
India Online 2007
Chart 4: Age group distribution

Current Year 13-18 yrs 19-24 yrs 25-35 yrs
50% 45%
40%
40% 36%
31%
30%
20%
11%
10% 7%
0%
Base: 25,060
Chart 2: Age group distribution

Change from PY
6% 4% 5%
4%
2%
0%
-2%
-1%
-4% -2%
-6% -5% -4%
Base: 25,060(CY), 20,268(PY)
25
Chart 5: City class - by population size
Current Year Up to 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs

50% 47% 45%
40%
29%
30% 26%
20% 15% 15%

11% 12%
10%
0%
Base: 25,060
26
India Online 2007
Chart 6: City class - by market size
Current Year M etro Urban uptowns Emerging Towns Others

50%
40%
40% 37%
33% 33%
30%
20% 16% 14% 16%

11%
10%
0%
Base: 25,060
Chart 3: City class - by market size
Change from PY
30%
21%
17%
20%
10%
0%
-5% -4% -2%
-10% -5%
-12% -11%
-20%
Base: 25,060(CY), 20,268(PY)
27
Table 9: Top 10 cities
Cities IT Professional All Internet Users

Delhi 12% 12%
% Change 8% -3.3%
Mumbai 8% 10%
% Change -1.5% -5.0%
Bangalore 9% 6%
% Change -1.2% -3.0%
Hyderabad 7% 5%
% Change -0.2% -1.5%
Chennai 5% 4%
% Change -1.2% -1.4%
Kolkata 3% 3%
% Change -0.7% -2.2%
Pune 3% 3%
% Change -1.2% -1.4%
Ahmadabad 2% 2%
% Change 0.3% -0.6%
Lucknow 1% 1%
% Change -0.9% -0.2%
Coimbatore 1% 0.9%
% Change -1.0% -0.4%
Base: 25,060(CY), 20,268(PY)
28
India Online 2007
Chart 7: Region-wise break-ups
Current Year North East South West
50% 45%
40%
40%
30% 26%
22% 23% 22%
20%
12%
10% 9%
0%
Base: 25,060
Chart 4: Region-wise break-ups
Change from PY
10%
5% 5% 6% 6%
5%
1%
0%
-5%
-4%
-10% -7%
-15% -13%
Base: 25,060(CY), 20,268(PY)
29
Table 10: Preferred language of reading
Language IT Professional All Internet Users

English 40% 41%
% Change -25.0% -18.3%
Hindi 18% 19%
% Change 4% 0.7%
Telugu 8% 6%
% Change 6% 4%
Tamil 7% 6%
% Change 4% 3%
Marathi 5% 5%
% Change 2% 1%
Malayalam 3% 4%
% Change -0.8% 0.4%
Gujarati 3% 4%
% Change 2% 2%
Kannada 3% 4%
% Change 1% 2%
Bengali 3% 3%
% Change 1% 2%
Oriya 3% 3%
% Change 2% 2%
Base: 25,060(CY), 20,268(PY)
30
India Online 2007
Socio-Economic
Profile
Chart 8: Socio economic classification
Current Year SEC A SEC B SEC C SEC D SEC E
40%
31% 32%
30% 26%
24% 24%
23%
20%
13% 14%
10% 7%
6%
0%
Base: 25,060
Chart 5: Socio economic classification
Change from PY
7%
8%
6% 4%
4% 2% 2%
2% 1% 0.3%
0.0%
0%
-2%
-4%
-6% -5% -5%
-8%
-7%
Base: 25,060(CY), 20,268(PY)
31
Chart 9: Highest educational qualification
Current Year College but not Graduate

Graduate & above - general stream
Graduate & above - professional stream
40% 39%
37%
31%
24% 23% 25%
20%
0%
Base: 25,060
Chart 6: Highest educational qualification
Change from PY
8% 6% 5%
6% 4%
3%
4%
2%
0%
-2%
-4%
-3% -4%
-6%
-8%
Base: 25,060(CY), 20,268(PY)
32
India Online 2007
Chart 10: Occupational break up
Current Year Unemployed Employed
80%
62%
60%
38%
40%
20%
0%
All Internet Users
Base: 25,060
Chart 7: Occupational break up
Change from PY
2%
1%
0%
-1%
-2%
Base: 25,060(CY), 20,268(PY)
33
Chart 11: Function / field of occupation
Current Year IT/SW M ARCOM Finance Others

60%
54%
40%
18%
19%
20%
10%
0%
All Internet Users
Base: 15,219
34
India Online 2007
Chart 12: Head of the household
Current Year Head of the household Not head of the household
60% 56% 53%

47%
44%
40%
20%
0%
Base: 25,060
Chart 8: Head of the household
Change from PY
30% 25% 23%
20%
10%
0%
-10%
-20%
-30% -23%
-25%
Base: 25,060(CY), 20,268(PY)
35
Economic Profile
Chart 13: Monthly family income
Current Year Up to Rs. 10K 10-30K 30-50K Above 50K
39% 38% 39%

40% 38%
20%
13% 13%
10% 10%
0%
Base: 21,343
Chart 9: Monthly family income
Change from PY
10% 6% 5%
4% 5% 5% 4%
0%
-10%
-13%
-20% -15%
Base: 21,343(CY), 20,268(PY)
36
India Online 2007
Chart 14: Most expensive vehicle owned by the household
Current Year 2 Wheeler 4 Wheeler Others
48%
50%
44%
40%
28%
30%
21%
20%
9% 9%
10%
0%
Base: 25,060
Chart 10: Most expensive vehicle owned by the household
Change from PY
8% 7%
6% 5% 5%
3%
4%
2%
1% 0.4%
0%
Base: 25,060(CY), 20,268(PY)
37
Chart 15: Ownership of credit cards (individually)
Current Year Don't own a credit card Own a Credit Card
68% 67%
70%
60%
50%
40% 32% 34%
30%
20%
10%
0%
Base: 25,060
Chart 11: Ownership of credit cards (individually)
Change from PY
10% 7%
7%
5%
0%
-5%
-10% -8% -7%
Base: 25,060(CY), 20,268(PY)
38
India Online 2007
Table 11: Household asset ownership
Asset IT Professional All Internet Users

Color TV 90% 92%
% Change 4% 3%
% Change 4% 5%
Bank Account* 79% 82%
% Change
Fridge 68% 75%
% Change 5% 4%
Cable TV connection/DTH 68% 72%
% Change -7.1% -4.6%
Computer/Laptop 73% 67%
% Change 17% 18%
Camera* 60% 64%
% Change
Landline Phone 57% 62%
% Change 0.5% -1.9%
% Change 2% 1.40%
Home 56% 58%
% Change -11.7% -10.0%
% Change 0.2% 2%
Music System/DVD/MP3* 50% 55%
% Change
Debit Card 52% 52%
% Change 8% 7%
Credit Card 34% 35%
% Change 10% 8%
Fixed Deposits* 30% 34%
% Change
% Change 3% 3.20%
% Change 5% 5%
Microwave 19% 24%
% Change 4% 5%
% Change 1% -1.2%
Demat Account* 18% 21%
% Change
Video Camera* 18% 20%
% Change
Share of Companies* 16% 20%
% Change
39

IPod* 13% 10%
% Change
Chit Fund Deposits 6% 7%
% Change -14.3% -19.9%
Base: 25,060(CY), 20,268(PY)
40
India Online 2007
Chart 16: Current loan liabilities
Current Year Home Loan Car Loan Two - wheeler Loan
49%
50% 45%
40%
30%
20% 15%
12% 13%
10%
10%
0%
Base: 25,060
41
Net Usage Status

Chart 17: Years of experience in using internet
Current Year Up to 1 year 1-2 years M ore than 2 years
80%
71%
63%
60%
40%
20% 16%
20% 15% 14%
0%
Base: 25,060
Chart 12: Years of experience in using internet
Change from PY
2%
1% 1%
0.3%
0%
-1%
-1%
-2%
-2%
Base: 25,060(CY), 20,268(PY)
42
India Online 2007
Chart 18: Place of accessing internet
Current Year Home Place of work (office / school / college) Cyber cafe
100%
87%
78%
80%
62%
59%
60% 52%
47%
40%
20%
0%
Base: 25,060
Chart 13: Place of accessing internet
Change from PY
30%
20%
19%
20%
13%
10%
10%
3% 1%
0%
Base: 25,060(CY), 20,268(PY)
43
Chart 19: Type of internet connection at home
Current Year Regular Dial Up Broadband Others

80%
68% 68%
60%
40%
20% 15% 16%

11% 10%
0%
Base: 14,856
Chart 14: Type of internet connection at home
Change from PY
20% 16% 16%
10%
2%
0%
-1%
-10%
-11%
-14%
-20%
Base: 14,856(CY), 13,221(PY)
44
India Online 2007
Chart 20: Type of internet connection at office
Current Year Regular Dial Up Broadband Others
70%
59% 61%
60%
50%
40%
30%
19%
20%
13%
5% 7%
10%
0%
Base: 19,740
Chart 15: Type of internet connection at office
Change from PY
15% 14%
10%
5% 3%
0%
-1%
-5%
-4%
-5%
-10% -6%
Base: 19,740(CY), 14,655(PY)
45
Chart 21: Service provider subscribed to at home
Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata

40%
34% 35%
30%
20%
20% 17%
10% 10%
10%
0%
Base: 14,856
Chart 16: Service provider subscribed to at home
Change from PY
9%
10% 7%
5%
0%
-5% -3% -2%

-4%
-10%
-10%
Base: 14,856(CY), 13,554(PY)
46
India Online 2007
Chart 22: Service provider subscribed to at office
Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata
30% 28%
25%
20% 17%
15%
12% 11%
10%
0%
Base: 19,740
Chart 17: Service provider subscribed to at office
Change from PY
5% 4% 3%
2%
0%
-0.2%
-5%
-7%
-10%
-10%
Base: 19,740(CY), 14,721(PY)
47
Net Usage Dynamics

Chart 23: Frequency of accessing internet from home
Current Year At least once daily Weekly, but not daily

Less than once a week
100%
85% 84%
80%
60%
40%
20% 13% 14%

2% 2%
0%
Base: 14,231
Chart 18: Frequency of accessing internet from home
Change from PY
10% 8% 9%
5%
5%
0%
-1% -1%
-5%
-10% -8%
Base: 14,231(CY), 13,649(PY)
48
India Online 2007
Chart 24: Frequency of accessing internet from office
Current Year At least once daily Weekly, but not daily

Less than once a week
100%
87% 86%
80%
60%
40%
20% 11% 11%

2% 3%
0%
Base: 17,617
Chart 19: Frequency of accessing internet from office
Change from PY
10% 9%
5%
2%
-0.1%
0%
-0.3%
-2%
-5%
-5%
-10%
Base: 17,617(CY), 14,274(PY)
49
Chart 25: Time of the day accessing internet from home

Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM
6.00 PM - 12.00 M idnight
60% 54% 54%
40%
20%
20% 18%
10% 9%
0%
Base: 13,905
Chart 20: Time of the day accessing internet from home
Change from PY
4%
2% 2%
2% 1% 1%
0%
-2%
-4% -2%
-6%
-8% -7%
Base: 13,905(CY), 13,345(PY)
50
India Online 2007
Chart 26: Time of the day accessing internet from office
Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM

6.00 PM - 12.00 M idnight
60% 55%
49%
40%
20% 12%
11%
4% 4%
0%
Base: 17,680
Chart 21: Time of the day accessing internet from office
Change from PY
1%
0.2%
0.0%
0%
-1% -0.4%
-1%
-2%
-2%
-3%
-3%
-4%
Base: 17,680(CY), 14,305(PY)
51
Chart 27: Duration of PC usage from home
Current Year Light users M edium users Heavy users

80%
67%
56%
60%
40%
25%
19% 22%
20% 12%
0%
Base: 15,214
Chart 22: Duration of PC usage from home
Change from PY
5% 4%
1% 2%
0.6%
0%
-2%
-5%
-5%
Base: 15,214(CY), 15,041(PY)
52
India Online 2007
Chart 28: Duration of internet usage from home
50%
43%
40% 36% 36%
35%
30% 28%
22%
20%
10%
0%
Base: 14,015
Chart 23: Duration of internet usage from home
Change from PY
5% 5%
5%
0.8%
0%
-2%
-5% -3%
-6%
-10%
Base: 14,015(CY), 13,248(PY)
53
Chart 29: Duration of PC usage from office
70% 65%
60%
50% 47%
40%
31%
30%
19% 22%
20% 16%
10%
0%
Base: 18,200
Chart 24: Duration of PC usage from office
Change from PY
6% 5%
4%
2%
2% 1%
0%
-2%
-2%
-4% -3% -3%
Base: 18,200(CY), 14,961(PY)
54
India Online 2007
Chart 30: Duration of internet usage from office
50% 45%
40% 37% 37%

29%
30% 26% 26%
20%
10%
0%
Base: 17,100
Chart 25: Duration of internet usage from office
Change from PY
5%
4%
2%
1% 1%
0%
-3%
-5% -4%
Base: 17,100(CY), 13,934(PY)
55
Chart 31: Time spent by internet users on watching TV

50% 47%
44% 43%
41%
40%
30%
20%
12% 13%
10%
0%
Base: 21,962
Chart 26: Time spent by internet users on watching TV
Change from PY
5%
5% 4%
0%
-2% -2% -2% -3%

-5%
Base: 21,962(CY), 18,555(PY)
56
India Online 2007
Chart 32: Time spent by internet users on reading newspaper

48%
50% 46%
40% 41%
40%
30%
20%
12% 14%
10%
0%
Base: 22,501
Chart 27: Time spent by internet users on reading newspaper
Change from PY
40% 29% 26%
20% 12% 12%
0%
-20%
-40%
-40% -38%
Base: 22,501(CY), 19,016(PY)
57
Chart 33: Time spent by internet users on listening to radio

80%
71% 72%
60%
40%
20% 19%
20%
9% 10%
0%
Base: 14,785
Chart 28: Time spent by internet users on listening to radio
Change from PY
5%
3%
2%
0.1%
0%
-1%
-2%
-3%
-5%
Base: 14,785(CY), 12,358(PY)
58
India Online 2007
Preferred Net
Activities
Table 12: Popularity of various internet activities
Activity IT Professional All Internet Users

Emailing 95% 95%
% Change 6% 0.8%
Job Search 83% 73%
% Change 21% 20%
% Change 29% 25%
Check news 68% 61%
% Change 14% 8%
Music 68% 60%
% Change 16% 12%
Chatting 69% 59%
% Change 10% 10%
Check Sports 68% 57%
% Change 29% 22%
E-greetings 62% 57%
% Change -0.3% 0.5%
Online games 60% 54%
% Change 26% 20%
Dating/Friendship 57% 51%
% Change 26% 25%
Mobile contents (ring tones / games, etc.)* 57% 50%
% Change
% Change -6.5% -0.5%
Matrimonial search 54% 48%
% Change 39% 33%
Educational / Learning material 57% 48%
% Change -9.0% -4.0%
Screensavers/wallpapers 44% 46%
% Change -4.5% -2.1%
Astrology 50% 46%
% Change 18% 12%
Check financial info 50% 45%
% Change 37% 30%
% Change 10% 8%
Social networking / Communities* 54% 44%
% Change
59

Buy online 48% 43%
% Change 17% 15%
Share pictures 44% 40%
% Change 6% 7%
Check real estate info 42% 37%
% Change 33% 26%
Check hobby related info 32% 32%
% Change 21% 21%
Check business/Financial news* 28% 30%
% Change
Net banking 39% 30%
% Change 7% 7%
% Change -1.8% -2.0%
Movies* 36% 29%
% Change
Check cinema content 31% 28%
% Change 5% 3%
Check / read blogs* 34% 27%
% Change
Business/professional networking 31% 26%
% Change 31% 12%
Check personal travel related info 24% 26%
% Change 8% 9%
Buy other than travel products* 29% 24%
% Change
Look for Seminar/workshops 29% 24%
% Change 6% 5%
Online bill payment 29% 22%
% Change 10% 8%
Check business travel related info 16% 19%
% Change 3% 19%
Adult content 20% 18%
% Change 8% 7%
% Change -0.2% -0.4%
Net telephony 17% 13%
% Change 3% 3%
Comment on blog post* 17% 12%
% Change
Local language website usage 16% 12%
% Change 16% -30.3%
Have a blog site of own* 10% 7%
% Change
Base: 14,253(CY), 17,277 (PY)
60
India Online 2007
Chart 34: Professional activities
Current Year Emailing - work related Job Search Instant messaging
100%
87% 83%
83%
80% 72% 73%
62%
60%
`
40%
20%
0%
Base: 14,253
Chart 29: Professional activities
Change from PY
29%
30% 25%
21% 20%
20%
10%
0%
-2% -3%
-10%
Base: 14,253(CY), 17,277(PY)
61
Chart 35: Personal activities
Current Year Emailing - personal Check news Chatting
100% 90% 89%
80% 68% 69%

61% 59%
60%
40%
20%
0%
Base: 14,253
Chart 30: Personal activities
Change from PY
20%
14%
10% 10%
10% 8%
0.8%
0%
-3%
-10%
Base: 14,253(CY), 17,277(PY)
62
India Online 2007
Chart 36: Downloading activities
Current Year M usic Online games M obile contents (ring tones/games)

70% 68%
60% 60%
60% 57% 54%
50%
50%
40%
30%
20%
10%
0%
Base: 14,253
Chart 31: Downloading activities
Change from PY
30% 27%
26%
22%
20%
20%
16%
12%
10%
0%
Base: 14,253(CY), 17,271(PY)
63
Chart 37: E-commerce related activities
Current Year E-greetings Check financial info Check real estate info
80%
63%
58%
60%
51%
46%
42%
40% 37%
20%
0%
Base: 14,043
Chart 32: E-commerce related activities
Change from PY
38%
40%
33%
30%
30% 27%
20%
10%
0.4% 1%
0%
Base: 14,043(CY), 17,263(PY)
64
India Online 2007
Chart 38: Online shopping
Current Year Buyers Non-Buyers
70%
60% 57%
52%
50% 48%
43%
40%
30%
20%
10%
0%
Base: 14,253
Chart 33: Online shopping
Change from PY
20% 17%
15%
10%
0%
-10%
-20% -17% -15%
Base: 14,253(CY), 20,268(PY)
65
Chart 39: Response to online marketing stimulus
Current Year Clicked a banner ad

Participated in an online contest
Clicked a sponsored search ad
50%
50% 47% 47%
42% 43%
40% 37%
30%
20%
10%
0%
Base: 10,888
Chart 34: Response to online marketing stimulus
Change from PY
15% 13%
10%
6%
5% 2%
0.1%
0%
-5%
-10%
-15% -9% -12%
Base: 10,888(CY), 15,715(PY)
66
India Online 2007
Chart 40: Blogging activities
Current Year Check/read blogs Comment on blog post

Have a blog site of own None of the above
80% 70%
61%
60%
40% 34%
27%
17%
20% 12%
10%
7%
0%
Base: 14,253
67
Chart 41: Member of an online community
Current Year Not a member of any online community

M ember of an online community
59%
60%
53%
48%
41%
40%
20%
0%
Base: 14,253
68
India Online 2007
Table 13: Membership by type of online community
Membership IT Professional All Internet Users

Not a member of any online community 48% 59%
Alumni & Schools 8% 7%
Computers & Internet 14% 5%
Romance & Relationships 4% 5%
Business / Professional community 4% 3%
Music 3% 3%
Schools & Education 3% 3%
Games 2% 2%
Individuals 3% 2%
Arts & Entertainment 2% 2%
Base: 14,253
69
Table 14: Most used local language websites (other than English)

Tamil 16% 19%
Hindi 21% 19%
Malayalam 13% 15%
Telugu 16% 13%
Marathi 11% 12%
Kannada 8% 6%
Bengali 7% 6%
Gujarati 3% 3%
Oriya 0.9% 1%
Konkani 0.0% 0.8%
Base: 1,388
70
India Online 2007
Table 15: Online activities desired in other languages

Email 63% 61%
Chatting 52% 46%
Entertainment 46% 45%
Search information 35% 33%
Online news 35% 31%
Online learning / education 33% 31%
Astrology 23% 23%
Online shopping 18% 18%
Travel related information 15% 16%
Matrimony 15% 13%
Blog 15% 12%
Not Interested 17% 21%
Base: 14,253
71
Chart 42: Problems faced while surfing the internet
Current Year Slow website opening Virus / spyware Spam / junk mails
70%
59% 62%
60% 56%
52% 49% 49%
50%
40%
30%
20%
10%
0%
Base: 14,252
72
India Online 2007
Chart 43: Number of email accounts and average per capita email ids
Current Year One Two Three
30% 29% 28%

27%
23%
20%
15%
10% 8%
0%
Base: 25,060
Chart 35: Number of email accounts and average per capita email ids
Change from PY
10%
6% 3% 5%
5% 3%
0%
-5%
-10%
-15%
-20%
-19% -19%
Base: 25,060(CY), 20,268(PY)
73
Most Used Websites

Table 16: Top of mind unaided recall - all websites

Yahoo 26% 30%
% Change -6.9% -5.2%
Google 37% 27%
% Change 8% 7%
Rediff 8% 12%
% Change -5.2% -3.0%
Orkut 4% 5%
% Change 4% 4%
Gmail* 4% 3%
% Change
Hotmail 1% 2%
% Change -2.9% -3.0%
Indiatimes 0.8% 1%
% Change -3.5% -4.3%
Contest2win* 0.1% 0.6%
% Change
MSN 0.3% 0.5%
% Change -3.5% -3.4%
Naukri 0.2% 0.5%
% Change -0.7% -0.4%
Base: 24,433(CY), 20,173(PY)
74
India Online 2007
Table 17: Most used website - all websites

Google 40% 29%
Yahoo 22% 27%
Rediff 8% 11%
Orkut 7% 8%
Gmail 6% 4%
Hotmail 0.8% 2%
Wikipedia 1% 0.6%
Moneycontrol 0.3% 0.5%
Naukri 0.5% 0.5%
Base: 14,075
75
Table 18: Preferred websites - emailing

Yahoo 51% 53%
% Change 12% 16%
Gmail 28% 20%
% Change 9% 8%
Rediff 14% 18%
% Change -5.4% -5.9%
Hotmail 5% 6%
% Change -6.8% -5.7%
Sify 0.5% 1%
% Change -2.1% -2.5%
% Change -6.1% -8.9%
Sancharnet/BSNL* 0.2% 0.7%
% Change
VSNL 0.2% 0.5%
% Change -0.6% -0.5%
Lycos* 0.0% 0.2%
% Change
AOL* 0.2% 0.1%
% Change
Base: 25,060(CY), 20,268(PY)
76
India Online 2007
Chart 44: Multiple user shares of email websites
Current Year Yahoo Gmail Rediff
100% 91% 89%

76%
80%
59% 57%
59%
60%
40%
20%
0%
Base: 25,060
Chart 36: Multiple user shares of email websites
Change from PY
30% 25%
23%
20%
10%
5%
1% 0.5%
0%
-10% -4%
Base: 25,060(CY), 20,268(PY)
77
Table 19: Info search (English)

Google 84% 75%
Yahoo 4% 10%
English 2% 3%
Rediff 2% 2%
Wikipedia 2% 1%
Dictionary 2% 1%
MSN 0.1% 1%
BBC 0.1% 0.5%
Sify 0.4% 0.4%
Base: 7,874
78
India Online 2007
Table 20: Info search (local language)

Google 74% 74%
Manoramaonline 0.9% 2%
Guruji 3% 2%
Webduniya 0.7% 1%
Kerala 0.6% 1%
Khoj 1% 1%
Eenadu 0.9% 1%
Webulagam 1% 0.8%
MSN 0.1% 0.8%
Chennaionline 0.6% 0.6%
Base: 3,853
79
Table 21: Job search

Naukri 40% 37%
% Change -14.0% -12.5%
Monster 28% 27%
% Change 11% 8%
Timesjobs 12% 14%
% Change 6% 7%
Google 4% 5%
% Change 2% 3%
Yahoo 1% 3%
% Change -1.6% 0.3%
Rediff 1% 2%
% Change -2.9% -2.1%
Freshersworld 3% 2%
% Change 2% 0.3%
Indiatimes 1% 1%
% Change -0.7% -0.3%
Jobs 0.9% 1%
% Change 0.2% 0.3%
Jobsahead 1% 1%
% Change -3.1% -4.0%
Base: 10,387(CY), 12,610(PY)
80
India Online 2007
Table 22: Booking travel tickets

Makemytrip 14% 17%
% Change 5% 7%
Yatra* 18% 16%
% Change
IRCTC 18% 15%
% Change -19.4% -22.8%
Google 10% 11%
% Change 6% 6%
Yahoo 4% 8%
% Change -1.7% 0.8%
Rediff 4% 5%
% Change -3.3% -2.2%
Indiatimes 3% 3%
% Change -5.5% -2.8%
Travel 5% 3%
% Change 3% 1%
Travelguru 3% 2%
% Change 2% 2%
Cleartrip* 1% 2%
% Change
Base: 7,089(CY), 8,053(PY)
81
Table 23: Online shopping (other than travel tickets)

Ebay 36% 34%
% Change -5.1% -3.5%
Rediff 24% 25%
% Change -5.5% -4.0%
Google 9% 8%
% Change 6% 5%
Yahoo 5% 7%
% Change -0.4% -0.5%
Indiatimes 5% 7%
% Change -3.6% -4.3%
Futurebazaar* 5% 6%
% Change
Shopping 1% 2%
% Change -0.2% 0.6%
Sify 2% 2%
% Change 0.5% 0.4%
Indiaplaza 2% 1%
% Change 0.2% -0.1%
Onlineshopping 1% 1%
% Change 1% 0.6%
Base: 7,261(CY), 8,963(PY)
82
India Online 2007
Table 24: Online news

Yahoo 8% 14%
% Change 1% 4%
NDTV 12% 12%
% Change -3.2% -0.7%
Rediff 12% 10%
% Change -0.8% -2.3%
Google 9% 9%
% Change 0.3% 3%
Indiatimes 6% 7%
% Change -8.6% -8.4%
Aajtak 4% 5%
% Change 3% 1%
BBC 6% 5%
% Change 3% 2%
Timesofindia 6% 3%
% Change -0.7% -1.8%
CNN 5% 3%
% Change 4% 2%
MSN 1% 3%
% Change -2.6% -2.5%
Base: 8,509(CY), 12,120(PY)
83
Table 25: Financial news & info (rates, quotes, etc.)

Moneycontrol/CNBC 15% 13%
% Change 5% 0.8%
Google 14% 13%
% Change 6% 3%
Yahoo 7% 12%
% Change -1.9% 1%
ICICI Direct/ICICI Bank 8% 7%
% Change 5% -2.7%
Rediff 6% 6%
% Change -4.4% -1.8%
Sharekhan 6% 4%
% Change -0.4% -0.8%
NDTV/NDTVprofit 6% 4%
% Change 5% 4%
Indiatimes 3% 4%
% Change -2.7% -1.3%
Economictimes 4% 3%
% Change 1% 0.8%
Stockmarket* 2% 2%
% Change
Base: 6,207(CY), 7,146(PY)
84
India Online 2007
Table 26: Online share trading

ICICI Direct 40% 36%
Sherkhan 24% 22%
Indiabulls 7% 7%
Kotaksecurities 2% 4%
Religare 0.3% 4%
5Paisa 2% 3%
BSE 3% 3%
NSE 2% 3%
Geojit 4% 2%
hdfcsec 3% 2%
Base: 1,558
85
Table 27: Real estate info

Google 19% 17%
Magicbricks 16% 14%
Yahoo 9% 14%
99acres 10% 10%
Realestates 12% 10%
Rediff 5% 7%
Indiaproperty 5% 5%
Property 5% 3%
Indiatimes 1% 2%
Sify 0.9% 1%
Base: 5,129
86
India Online 2007
Table 28: Matrimonial search

Bharatmatrimony 27% 29%
% Change 27% 29%
Shaadi 28% 28%
% Change -6.4% -4.7%
Google 6% 6%
% Change 5% 5%
Jeevansaathi 7% 6%
% Change 6% 5%
Yahoo 3% 5%
% Change -1.0% 2%
Matrimony* 4% 5%
% Change
Rediff 2% 3%
% Change -2.5% -0.4%
Tamilmatrimony* 4% 3%
% Change
Simplymarry* 3% 3%
% Change
Matrimonial 0.7% 2%
% Change -0.7% -2.2%
Base: 6,675(CY), 7,728(PY)
87
Table 29: Dating/friendship search

Orkut 42% 36%
% Change 40% 32%
Yahoo 14% 23%
% Change -20.6% -12.2%
Google 9% 8%
% Change 6% 3%
Rediff 5% 7%
% Change -2.7% -4.4%
Fropper 2% 3%
% Change -6.8% -3.3%
Date 3% 2%
% Change 0.9% -1.1%
Indiatimes 2% 2%
% Change -11.0% -5.3%
Hi5 2% 2%
% Change -1.5% -2.0%
Friendfinder 1% 2%
% Change -2.8% -1.7%
Adultfriendfinder 1% 2%
% Change -1.6% -0.6%
Base: 7,084(CY), 6,974(PY)
88
India Online 2007
Table 30: Social networking/communities

Orkut 71% 64%
Yahoo 8% 16%
MSN 0.3% 1%
Friends 1% 1%
Communities 0.3% 1%
Hi5 0.4% 0.9%
Myspace 0.3% 0.6%
Tagged 0.4% 0.4%
Fropper 0.1% 0.4%
Bharatstudent 0.4% 0.4%
Base: 5,227
89
Table 31: Online gaming

Yahoo 13% 18%
% Change -17.2% -13.4%
Zapak* 17% 17%
% Change
Google 11% 9%
% Change 3% -0.3%
Games 7% 7%
% Change -4.5% -0.8%
Miniclip 4% 4%
% Change 0.4% 0.3%
Rediff 2% 3%
% Change -2.8% -3.0%
Indiagames* 2% 3%
% Change
Contest2Win 2% 3%
% Change 0.7% 2%
MSN 0.9% 2%
% Change 0.1% -1.1%
Onlinegames 2% 2%
% Change 2% 0.9%
Base: 7,383(CY), 7,395(PY)
90
India Online 2007
Table 32: Download mobile content

Yahoo 8% 14%
% Change -9.1% -8.2%
Rediff 12% 12%
% Change -9.5% -10.1%
Google 12% 10%
% Change 2% 0.4%
Nokia 11% 9%
% Change 6% 5%
Indiatimes 5% 7%
% Change -7.2% -7.2%
Mobile9* 4% 4%
% Change
Hutch 3% 3%
% Change 1% 2%
Ringtones 3% 3%
% Change -0.4% 0.3%
Funmaza 3% 3%
% Change -2.1% 1%
Airtel 2% 3%
% Change 0.1% 0.3%
Base: 6,912(CY), 6,887(PY)
91
Table 33: Preferred instant messaging applications

Yahoo 59% 63%
Google Talk 16% 14%
Rediffbol 8% 10%
MSN 4% 5%
Orkut 3% 3%
Meebo 4% 1%
Skype 0.8% 0.6%
AIM 0.6% 0.3%
Others 4% 3%
Base: 8,632
92
India Online 2007
Table 34: Download music

Raaga 28% 22%
% Change 6% 5%
Yahoo 5% 10%
% Change -5.2% -4.2%
Google 5% 7%
% Change -1.3% 0.2%
Cooltoad 6% 5%
% Change -1.9% -1.6%
Musicindiaonline 5% 4%
% Change 0.0% -0.3%
Music 2% 4%
% Change 0.1% 1%
Mp3 3% 3%
% Change -0.5% -0.6%
Rediff 2% 3%
% Change -2.0% -3.5%
Youtube* 1% 2%
% Change
Tamilsongs 4% 2%
% Change 3% 1%
Base: 8,142(CY), 8,526(PY)
93
Table 35: Sports content

Espnstarsports* 35% 29%
% Change
Cricinfo 21% 14%
% Change 4% 5%
Yahoo 6% 12%
% Change -5.9% -0.6%
Google 7% 8%
% Change 2% 2%
Rediff 6% 8%
% Change -5.7% -3.7%
Sports 4% 4%
% Change 1% 1%
Indiatimes 1% 3%
% Change -2.9% -3.0%
Cricketnext 2% 2%
% Change -0.4% -0.6%
NDTV 2% 2%
% Change -2.2% -1.3%
Tensports 2% 2%
% Change -1.6% -1.8%
Base: 7,666(CY), 8,931(PY)
94
India Online 2007
Table 36: Cinema content

Yahoo 7% 11%
% Change -2.7% -2.0%
Google 8% 9%
% Change 4% 2%
Bollywood 5% 5%
% Change -2.6% 0.7%
PVR Cinemas 5% 5%
% Change -1.2% 0.5%
Indiafm 6% 5%
% Change 0.5% -1.3%
Rediff 3% 5%
% Change -5.1% -4.6%
Cinema 3% 4%
% Change -1.2% -0.2%
Santabanta 3% 3%
% Change 1% 0.3%
Indiatimes 3% 3%
% Change -2.9% -3.2%
Movies 3% 3%
% Change 0.0% 2%
Base: 6,883(CY), 6,700(PY)
95
Table 37: Most used local language websites (other than English)

Google 9% 12%
Yahoo 2% 8%
Malayalamanorama 9% 7%
Eeandu 8% 7%
Thinamalar 4% 5%
Webduniya 4% 4%
Marathiworld 4% 4%
Webulagam 2% 4%
Tamilcinema 2% 4%
Keralakaumudi 0.7% 3%
Base: 1,388
96
India Online 2007
Table 38: Preferred blog sites

Google 20% 21%
Yahoo 15% 18%
Blogger 13% 11%
Blogspot 20% 11%
Rediff 9% 10%
Ibibo 9% 10%
Tagged 0.1% 2%
Debonairblog 4% 2%
Hi5 2% 2%
Indiatimes 2% 2%
Base: 1,853
97
Table 39: Preferred astrology website

Yahoo 16% 22%
Astrology 24% 19%
Google 13% 11%
Rediff 10% 9%
Indiatimes astrospeak 6% 8%
Sarafreder 2% 3%
Sify 2% 3%
MSN 3% 3%
Horoscope 2% 2%
Astrolife 1% 2%
Base: 6,357
98
India Online 2007
Table 40: Preferred online learning / education website

Google 34% 34%
Yahoo 5% 10%
Wikipedia 6% 6%
Rediff 3% 4%
Education 2% 3%
W3schools 6% 2%
IGNOU 0.9% 1%
Onlinelearning 1% 1%
Ebizel 2% 1%
Indiatimes 0.3% 1%
Base: 6,571
99
Most Used Offline

Media Brands
Table 41: Favorite TV channels
TV Channel IT Professional All Internet Users

Star Plus 11% 13%
% Change 5% 3%
Discovery 8% 7%
% Change -0.6% 0.5%
NDTV 5% 5%
% Change 1% 0.6%
Aajtak 5% 5%
% Change 0.1% -0.3%
Sun TV 4% 5%
% Change -0.7% 0.8%
HBO 5% 4%
% Change 0.8% 0.1%
Sony 2% 4%
% Change -1.6% -1.0%
Star Movies 3% 3%
% Change 0.2% 0.7%
Zee TV 2% 3%
% Change -0.3% -0.2%
M TV 2% 3%
% Change -0.3% 0.6%
Base: 12,631(CY), 15,321(PY)
100
India Online 2007
Table 42: Favorite newspapers
Newspaper IT Professional All Internet Users

The Times of India 39% 35%
% Change -1.8% 0.0%
The Hindu 21% 18%
% Change 5% 5%
The Hindustan Times 5% 6%
% Change -1.0% -2.2%
Deccan Chronicle 4% 4%
% Change 3% 3%
Eenadu 4% 3%
% Change 1% 0.3%
Indian Express 1% 3%
% Change -2.3% -0.4%
The Telegraph 1% 3%
% Change 0.2% 0.5%
Dainik Bhaskar 2% 2%
% Change -0.4% -0.5%
The Economic Times 1% 2%
% Change 0.6% 0.4%
Dainik Jagran 2% 2%
% Change -1.5% -1.8%
Base: 12,762(CY), 14,555(PY)
101
Table 43: Favorite magazines
Magazine IT Professional All Internet Users

India Today 22% 23%
% Change -1.5% -5.5%
Reader's Digest 6% 7%
% Change -0.3% -1.0%
The Week 5% 5%
% Change 0.1% 1%
Sports Star 5% 4%
% Change 3% 1%
Femina 3% 4%
% Change 0.1% -0.8%
Outlook 4% 4%
% Change -1.7% -1.8%
Digit 9% 3%
% Change -0.4% 0.5%
Film Fare 3% 3%
% Change 0.4% 1%
Women's Era 0.8% 2%
% Change -1.2% 0.5%
Business World 2% 2%
% Change 0.9% 0.6%
Base: 10,515(CY), 12,980(PY)
102
India Online 2007
Table 44: Favorite radio channels
Radio Channel IT Professional All Internet Users

Radio Mirchi 43% 38%
% Change 18% 12%
Red FM 11% 12%
% Change -0.3% 3%
AIR 9% 11%
% Change -4.3% -2.5%
Radio City 12% 11%
% Change 0.0% -1.2%
Suryan FM 7% 6%
% Change 3% 3%
Big FM* 6% 5%
% Change
AIR FM GOLD 3% 5%
% Change -24.0% -24.2%
AIR FM RAINBOW 2% 4%
% Change -0.5% 2%
Fever FM* 2% 3%
% Change
World Space 1% 2%
% Change 0.8% 0.9%
Base: 8,205(CY), 12,246(PY)
103
Offline Brands
Recalled
Table 45: TOM recall for brands
TOM Brand IT Professional All Internet Users

Sony 7% 8%
% Change 2% 3%
Nokia 7% 7%
% Change -0.6% 0.9%
Tata 5% 5%
% Change -0.9% -2.0%
LG 4% 4%
% Change -0.2% -0.1%
Colgate 2% 3%
% Change -0.3% 1%
Reliance 2% 3%
% Change -0.1% -0.2%
HLL 2% 3%
% Change 1% 1%
Nike 3% 3%
% Change -1.2% -0.4%
Samsung 3% 2%
% Change 0.0% 0.0%
Pepsi 2% 2%
% Change -0.7% -0.9%
Base: 24,288(CY), 20,142(PY)
104
Segment Wise
Detailed Tables
105
Table 1: Gender breakup
Gender IT Professional All Internet Users

Male 87% 82%
Female 13% 18%
Table 2: Age group distribution
Age Group IT Professional All Internet Users

13-18 yrs 7% 11%
19-24 yrs 45% 31%
25-35 yrs 40% 36%
36-45 yrs 6% 13%
46-55 yrs 1% 6%
Above 55 yrs 0.2% 2%
106
Table 3: City class - by population size
City Class IT Professional All Internet Users

Up to 1 Lakh 11% 12%
1-5 Lakhs 15% 15%
5-10 Lakhs 26% 29%
Above 10 Lakhs 47% 45%
Table 4: City class - by market size
City Class IT Professional All Internet Users

Metro 40% 37%
Urban uptowns 11% 14%
Emerging Towns 16% 16%
Others 33% 33%
107
Table 5: City wise distribution

Delhi 12% 12%
Mumbai 8% 10%
Bangalore 9% 6%
Hyderabad 7% 5%
Chennai 5% 4%
Kolkata 3% 3%
Pune 3% 3%
Ahmadabad 2% 2%
Lucknow 1% 1%
Coimbatore 1% 0.9%
Visakhapatanam 0.8% 0.9%
Chandigarh 0.9% 0.8%
Jaipur 0.8% 0.8%
Nagpur 0.8% 0.8%
Indore 0.6% 0.7%
Surat 0.7% 0.7%
Vadodara 0.4% 0.7%
Bhopal 0.6% 0.6%
Faridabad 0.4% 0.6%
Ludhiana 0.5% 0.6%
Patna 0.6% 0.6%
Thiruvanathapuram 0.6% 0.6%
Bhubaneswar 0.4% 0.5%
kanpur 0.4% 0.5%
Kochi 0.2% 0.5%
Vijayavada 0.6% 0.5%
Allahabad 0.3% 0.4%
Cuttack 0.4% 0.4%
Madurai 0.3% 0.4%
Nashik 0.5% 0.4%
Mysore 0.5% 0.4%
Agra 0.3% 0.3%
Amritsar 0.3% 0.3%
Aurangabad 0.1% 0.3%
Dehradun 0.3% 0.3%
Goa 0.1% 0.3%
Guwahati 0.2% 0.3%
Meerut 0.4% 0.3%
Rajkot 0.2% 0.3%
Ranchi 0.2% 0.3%
Tiruchirapalli 0.4% 0.3%
Jabalpur 0.3% 0.2%
Jodhpur 0.1% 0.2%
Mangalore 0.2% 0.2%
Raipur 0.1% 0.2%
Varanasi 0.2% 0.2%
108
Assansol 0.1% 0.1%
Dhanbad 0.1% 0.1%
Solapur 0.2% 0.1%
Others from North India 10% 9%
Others from South India 16% 14%
Others from East India 4% 6%
Others from West India 7% 7%
Table 6: Region-wise break-ups
Region IT Professional All Internet Users

North 22% 22%
East 9% 12%
South 45% 40%
West 23% 26%
109
Table 7: Preferred language of reading

English 40% 41%
Hindi 18% 19%
Telugu 8% 6%
Tamil 7% 6%
Marathi 5% 5%
Malayalam 3% 4%
Gujarati 3% 4%
Kannada 3% 4%
Bengali 3% 3%
Oriya 3% 3%
Punjabi 2% 1%
Awadhi 1% 1%
Urdu 1% 1%
Assamese 0.3% 0.5%
Konkani 0.4% 0.5%
Marwari 0.2% 0.4%
Bhojpuri 0.3% 0.2%
Sindhi 0.1% 0.2%
Chhattisgarhi 0.0% 0.1%
Haryanvi 0.1% 0.1%
Kashmiri 0.1% 0.1%
Maithili 0.1% 0.1%
Sanskrit 0.1% 0.1%
Tulu 0.0% 0.1%
Bodo 0.0% 0.0%
Bundeli 0.0% 0.0%
Dogri 0.1% 0.0%
Kanauji 0.0% 0.0%
Kurchi 0.0% 0.0%
Manipuri 0.0% 0.0%
Magahi 0.0% 0.0%
Nepali 0.0% 0.0%
Santhali 0.0% 0.0%
Others 0.2% 0.3%
110
Table 8: Socio economic classification
SEC IT Professional All Internet Users

SEC A 24% 24%
SEC B 31% 32%
SEC C 26% 23%
SEC D 13% 14%
SEC E 6% 7%
Table 9: Highest educational qualification
Education IT Professional All Internet Users

Up to SSC/HSC 7% 13%
College but not Graduate 24% 23%
Graduate & above - general stream 31% 39%
Graduate & above - professional stream 37% 25%
Table 10: Occupational break up
Occupation IT Professional All Internet Users

Unemployed 37% 38%
Employed 64% 62%
111
Table 11: Function / field of occupation
Functions IT Professional All Internet Users

Marketing/Sales 0.0% 16%
Advertising/PR/Media 0.0% 3%
Finance 0.0% 10%
HR 0.0% 3%
IT/Software 100% 18%
Manufacturing 0.0% 11%
Administration 0.0% 11%
Academics 0.0% 4%
Consultancy 0.0% 6%
Others 0.0% 19%
Table 12: Head of the household
Head Of The HH IT Professional All Internet Users

Head of the household 44% 47%
Not head of the household 56% 53%
Table 13: Monthly family income
Income IT Professional All Internet Users

Up to 5K 13% 13%
5-10K 25% 25%
10-20K 26% 25%
20-30K 14% 14%
30-50K 10% 10%
50-75K 4% 4%
75-100K 3% 3%
Above 100K 5% 6%
112
Table 14: Most expensive vehicle owned by the household
Vehicle Owned IT Professional All Internet Users

Bi-Cycle 8% 7%
Motor-Cycle/Scooter 48% 44%
Small Car (Up to Rs.4 lakhs) 15% 18%
Mid-Size Car (Rs.4 to 8 lakhs) 5% 8%
Premium/Luxury Car (Above Rs.8 lakhs) 1% 2%
Others 1% 1%
Don't own a vehicle 21% 19%
Table 15: Ownership of credit cards (individually)
Credit Card IT Professional All Internet Users

Single Card 18% 18%
Multiple Cards 14% 16%
No Credit Card 68% 67%
113
Table 16: Household asset ownership

Color TV 90% 92%
Bank Account 79% 82%
Fridge 68% 75%
Cable TV connection/DTH 68% 72%
Computer/Laptop 73% 67%
Camera 60% 64%
Landline Phone 57% 62%
Home 56% 58%
Music System/DVD/MP3 50% 55%
Debit Card 52% 52%
Credit Card 34% 35%
Fixed Deposits 30% 34%
Microwave 19% 24%
Demat Account 18% 21%
Video Camera 18% 20%
Share of Companies 16% 20%
IPod 13% 10%
Chit Fund Deposits 6% 7%
Table 17: Current loan liabilities
Loan IT Professional All Internet Users

Home Loan 49% 45%
Car Loan 10% 12%
Two - wheeler Loan 15% 13%
Education Loan 12% 9%
Business Loan 3% 4%
Personal Loan 18% 20%
Consumer Durables 2% 3%
Other 0.2% 0.1%
None of Above 6% 9%
114
Table 18: Years of experience in using internet
Experience IT Professional All Internet Users

Less Than 6 Months 8% 10%
6 Months-1 year 7% 10%
1-2 years 14% 16%
2-5 years 26% 26%
5-6 years 14% 12%
6 years and above 31% 25%
Table 19: Place of accessing internet
Place Of Access IT Professional All Internet Users

Home 62% 59%
Place of work (office / school / college) 87% 78%
Cyber cafe 52% 47%
In transit (while traveling) 7% 6%
Table 20: Type of internet connection at home
Connection Type IT Professional All Internet Users

Regular Dial Up 15% 16%
Broadband Dial Up 28% 28%
24 Hrs Broadband 32% 31%
Mobile Connection 8% 6%
Wi Fi Connection 2% 2%
Cable 8% 9%
Lease/Dedicated line 0.2% 0.5%
Others 1% 2%
Don't Know 6% 7%
115
Table 21: Type of internet connection at office
Connection Type IT Professional All Internet Users

Regular Dial Up 5% 7%
Broadband Dial Up 21% 25%
24 Hrs Broadband 34% 31%
Mobile Connection 2% 2%
Wi Fi Connection 3% 3%
Cable 5% 6%
Lease/Dedicated line 14% 6%
Others 2% 2%
Don't Know 17% 19%
Table 22: Service provider subscribed to at home
Service Provider IT Professional All Internet Users

BSNL/Sancharnet 34% 35%
Airtel/Bharti 20% 17%
VSNL / Tata 10% 10%
Local Cable Operator 7% 8%
Sify 7% 6%
Reliance 6% 6%
MTNL 4% 5%
Spectranet 0.2% 0.1%
Others 5% 7%
Don't Know 6% 5%
116
Table 23: Service provider subscribed to at office
Service Provider IT Professional All Internet Users

BSNL/Sancharnet 25% 28%
Airtel/Bharti 17% 15%
VSNL / Tata 12% 11%
Reliance 5% 6%
Sify 5% 5%
MTNL 3% 5%
Local Cable Operator 4% 4%
Spectranet 0.5% 0.3%
Others 7% 8%
Don't Know 22% 19%
Table 24: Frequency of accessing internet from home
Frequency IT Professional All Internet Users

Over 5 times a Day 32% 24%
2-5 times a Day 25% 27%
Once Daily 28% 33%
Once In 2-3 Days 10% 10%
Once a Week 4% 5%
1-3 times a Month 0.9% 1%
Once in More than a Month 0.7% 0.9%
Table 25: Frequency of accessing internet from office
Frequency IT Professional All Internet Users

Over 5 times a Day 48% 38%
2-5 times a Day 21% 25%
Once Daily 19% 24%
Once In 2-3 Days 7% 7%
Once a Week 4% 4%
1-3 times a Month 1% 1%
Once in More than a Month 1% 1%
117
Table 26: Time of the day accessing internet from home
Time Slot IT Professional All Internet Users

Before 9.00 AM 5% 5%
9.00 AM-12.00 Noon 7% 8%
12.00 Noon - 3.00 PM 6% 6%
3.00 PM-6.00 PM 4% 6%
6.00 PM - 9.00 PM 16% 18%
9.00 PM - 12.00 Midnight 38% 35%
After 12.00 Midnight 5% 3%
Throughout the Day 19% 18%
Table 27: Time of the day accessing internet from office
Time Slot IT Professional All Internet Users

Before 9.00 AM 2% 2%
9.00 AM-12.00 Noon 19% 22%
12.00 Noon - 3.00 PM 18% 21%
3.00 PM-6.00 PM 12% 13%
6.00 PM - 9.00 PM 7% 8%
9.00 PM - 12.00 Midnight 4% 4%
After 12.00 Midnight 2% 2%
Throughout the Day 36% 29%
Table 28: Duration of internet usage from home
Time Spent IT Professional All Internet Users

Less than 30 Minutes 12% 15%
30 to 60 Minutes 25% 28%
1-2 Hours 36% 35%
2-5 Hours 20% 17%
5-8 Hours 4% 3%
More than 8 Hours 4% 3%
118
Table 29: Duration of internet usage from office

30 to 60 Minutes 21% 25%
1-2 Hours 26% 26%
2-5 Hours 18% 15%
5-8 Hours 10% 7%
Table 30: Duration of internet usage during weekdays

30 to 60 Minutes 15% 20%
1-2 Hours 32% 34%
2-5 Hours 27% 24%
5-8 Hours 10% 7%
Table 31: Duration of internet usage during weekends

30 to 60 Minutes 15% 17%
1-2 Hours 30% 31%
2-5 Hours 24% 24%
5-8 Hours 11% 9%
119
Table 32: Duration of PC usage from home

30 to 60 Minutes 14% 20%
1-2 Hours 35% 37%
2-5 Hours 25% 22%
5-8 Hours 9% 7%
Table 33: Duration of PC usage from office

30 to 60 Minutes 5% 9%
1-2 Hours 11% 17%
2-5 Hours 16% 22%
5-8 Hours 33% 26%
Table 34: Time spent by internet users on watching TV

30 to 60 Minutes 29% 28%
1-2 Hours 41% 43%
2-5 Hours 10% 11%
5-8 Hours 1% 1%
More than 8 Hours 0.6% 0.5%
120
Table 35: Time spent by internet users on reading newspaper

30 to 60 Minutes 40% 41%
1-2 Hours 11% 12%
2-5 Hours 1% 1%
5-8 Hours 0.1% 0.2%
More than 8 Hours 0.3% 0.2%
Table 36: Time spent by internet users on listening to radio

30 to 60 Minutes 26% 26%
1-2 Hours 20% 19%
2-5 Hours 5% 6%
5-8 Hours 2% 2%
Table 37: Professional activities

Emailing - work related 87% 83%
Job Search 83% 73%
Check business/Financial news 28% 30%
Business/prof. networking 31% 26%
Look for Seminar/workshops 29% 24%
Check business travel info. 16% 19%
None of the Above 1% 3%
121
Table 38: Personal activities

Emailing - personal 90% 89%
Check news 68% 61%
Chatting 69% 59%
Check Sports 68% 57%
Dating/Friendship 57% 51%
Matrimonial search 54% 48%
Astrology 50% 46%
Social networking/communities 54% 44%
Share pictures 44% 40%
Check hobby related info 32% 32%
Check cinema content 31% 28%
Check personal travel info. 24% 26%
None of the above 0.3% 0.7%
Table 39: Downloading activities

Music 68% 60%
Online games 60% 54%
Mobile contents (ring tones/games) 57% 50%
Educational / Learning material 57% 48%
Screensavers/wallpapers 44% 46%
Movies 36% 29%
Adult content 20% 18%
None of the above 9% 13%
122
Table 40: E-commerce related activities

E-greetings 63% 58%
Check financial info 51% 46%
Check real estate info 42% 37%
Net banking 39% 31%
Book train tickets 34% 29%
Buy non-travel products 29% 25%
Book air tickets 23% 23%
Online bill payment 29% 23%
Net telephony 17% 13%
Book hotels 8% 8%
None of these 9% 13%
Table 41: Online shopping
Online Shopping IT Professional All Internet Users

Searched only 31% 33%
Both searched and bought 48% 43%
Neither searched nor bought 21% 24%
Table 42: Response to online marketing stimulus
Response IT Professional All Internet Users

Clicked a banner ad 50% 47%
Participated in an online contest 47% 43%
Clicked a sponsored search ad 42% 37%
Bid/Bought in an Online auction 25% 23%
Bought in a special promotion / deal 21% 21%
Clicked a product/service e-mailer 15% 14%
123
Table 43: Blogging activities

Check / read blogs at least once a week 29% 23%
Check / read blogs less than once a week 5% 4%
Comment on blog post at least once a week 14% 9%
Comment on blog post less than once a week 4% 3%
Have a blog site of my own 10% 7%
Table 44: Member of an online community

Member of an online community 53% 41%
124
Table 45: Membership by type of online community

Alumni & Schools 8% 7%
Computers & Internet 14% 5%
Romance & Relationships 4% 5%
Business / Professional community 4% 3%
Music 3% 3%
Schools & Education 3% 3%
Games 2% 2%
Individuals 3% 2%
Arts & Entertainment 2% 2%
Cultures & Community 2% 2%
Company 2% 1%
Travel 0.5% 0.9%
Religion & Beliefs 0.8% 0.8%
Science & History 0.8% 0.8%
Health, Wellness & Fitness 0.4% 0.7%
Automotive 0.2% 0.5%
Family & Home 0.5% 0.5%
Countries & Regional 0.5% 0.4%
Fashion & Beauty 0.6% 0.4%
Hobbies & Crafts 0.4% 0.4%
Recreation & Sports 0.2% 0.3%
Cities & Neighborhoods 0.1% 0.2%
Gay, Lesbian & Bi 0.4% 0.2%
Government & Politics 0.1% 0.2%
Pets & Animals 0.1% 0.2%
Food, Drink & Wine 0.1% 0.1%
Table 46: Usage of other language websites

Use other language websites 16% 12%
Use only English websites 84% 88%
125
Table 47: Online activities desired in other languages

Email 63% 61%
Chatting 52% 46%
Entertainment 46% 45%
Search information 35% 33%
Online news 35% 31%
Online learning / education 33% 31%
Astrology 23% 23%
Online shopping 18% 18%
Travel related information 15% 16%
Matrimony 15% 13%
Blog 15% 12%
Not Interested 17% 21%
Table 48: Problems faced while surfing the internet
Problems Faced IT Professional All Internet Users

Slow website opening 59% 62%
Virus / spyware 52% 49%
Spam / junk mails 56% 49%
Unsolicited ads/pop-ups 49% 45%
Difficult to connect 30% 35%
Lack of response to queries 30% 27%
Cumbersome navigation 15% 12%
Lack of local language content 9% 9%
Never faced any problem 7% 8%
Others 2% 2%
126
Table 49: Top of mind unaided recall - all websites

Yahoo 26% 30%
Google 37% 27%
Rediff 8% 12%
Orkut 4% 5%
Gmail 4% 3%
Hotmail 1% 2%
Indiatimes 0.8% 1%
Contest2win 0.1% 0.6%
MSN 0.3% 0.5%
Naukri 0.2% 0.5%
Sify 0.3% 0.5%
Microsoft 0.8% 0.4%
Ebay 0.2% 0.3%
Monster 0.2% 0.3%
Nokia 0.2% 0.3%
Santabanta 0.4% 0.3%
Wikipedia 0.3% 0.3%
WWE 0.5% 0.3%
India 0.1% 0.3%
Espnstar 0.2% 0.2%
Freshersworld 0.4% 0.2%
Howstuffworks 0.3% 0.2%
ICICIbank 0.1% 0.2%
IRCTC 0.3% 0.2%
NDTV 0.0% 0.2%
Reliance 0.0% 0.2%
Funmaza 0.1% 0.2%
India games 0.0% 0.2%
You tube 0.0% 0.2%
BBC 0.0% 0.1%
BSNL 0.0% 0.1%
CBSE 0.0% 0.1%
Cricinfo 0.1% 0.1%
Download 0.0% 0.1%
Hi5 0.0% 0.1%
Hpindia 0.1% 0.1%
ICICIDirect 0.0% 0.1%
Indiafm 0.0% 0.1%
Manoramaonline 0.0% 0.1%
NSEindia 0.1% 0.1%
Raaga 0.1% 0.1%
Sharekhan 0.5% 0.1%
Sony 0.0% 0.1%
Timesjob 0.1% 0.1%
Timesofindia 0.1% 0.1%
127
Ebizel 0.1% 0.1%
Makemytrip 0.0% 0.1%
Yatra 0.0% 0.1%
Zapak 0.2% 0.1%
123Greetings 0.0% 0.0%
Amazon 0.0% 0.0%
Bharatmatrimony 0.0% 0.0%
Economictimes 0.1% 0.0%
HDFC 0.0% 0.0%
Indiabulls 0.0% 0.0%
Indiainfoline 0.0% 0.0%
Indiamart 0.0% 0.0%
Indianexpress 0.0% 0.0%
Indianrailways 0.0% 0.0%
Indya 0.0% 0.0%
Samachar 0.0% 0.0%
Shaadi 0.0% 0.0%
VSNL 0.0% 0.0%
Rcm business 0.0% 0.0%
Mail2 web 0.0% 0.0%
Airtel 0.0% 0.0%
Others 12% 12%
128
Table 50: Most used website - all websites

Google 40% 29%
Yahoo 22% 27%
Rediff 8% 11%
Orkut 7% 8%
Gmail 6% 4%
Hotmail 0.8% 2%
Wikipedia 1% 0.6%
Naukri 0.5% 0.5%
Sify 0.3% 0.5%
Ebay 0.0% 0.4%
MSN 0.2% 0.4%
Icicibank 0.1% 0.3%
Icicidirect 0.0% 0.3%
Contest2win 0.1% 0.3%
Download 0.3% 0.2%
Monster 0.3% 0.2%
Nseindia 0.1% 0.2%
Raaga 0.2% 0.2%
WWE 0.1% 0.2%
Youtube 0.1% 0.2%
Bseindia 0.1% 0.2%
Espnstar 0.2% 0.1%
Sharekhan 0.0% 0.1%
Timesjob 0.2% 0.1%
Others 11% 13%
129
Table 51: Preferred website for emailing

Yahoo 51% 53%
Gmail 28% 20%
Rediff 14% 18%
Hotmail 5% 6%
Sify 0.5% 1%
Sancharnet/BSNL 0.2% 0.7%
VSNL 0.2% 0.5%
Lycos 0.0% 0.2%
AOL 0.2% 0.1%
Table 52: Multiple user shares of email websites

Yahoo 91% 89%
Gmail 76% 59%
Rediff 59% 57%
Hotmail 42% 36%
Indiatimes 20% 17%
Sify 12% 13%
Sancharnet/BSNL 8% 7%
VSNL 4% 4%
AOL 4% 3%
Lycos 3% 2%
Others 4% 4%
Table 53: No. of email accounts
No. Of Email A/C IT Professional All Internet Users

One 8% 15%
Two 23% 28%
Three 29% 27%
Four 22% 17%
Five or more 18% 14%
Average email ids 3.3 3.0
130
Table 54: Preferred website for job search

Naukri 40% 37%
Monster 28% 27%
Timesjobs 12% 14%
Google 4% 5%
Yahoo 1% 3%
Rediff 1% 2%
Freshersworld 3% 2%
Indiatimes 1% 1%
Jobs 0.9% 1%
Jobsahead 1% 1%
Jobstreet 1% 0.7%
Jobsearch 0.3% 0.6%
Clickjobs 0.4% 0.5%
Devnetjobs 0.0% 0.2%
Jobsindia 0.2% 0.1%
Others 5% 5%
131
Table 55: Preferred website for mobile content

Yahoo 8% 14%
Rediff 12% 12%
Google 12% 10%
Nokia 11% 9%
Indiatimes 5% 7%
Mobile9 4% 4%
Hutch 3% 3%
Ringtones 3% 3%
Funmaza 3% 3%
Airtel 2% 3%
Mobango 1% 2%
Zedge 1% 2%
Sify 1% 2%
Sonyericsson 0.9% 1%
Games 0.3% 0.8%
Cooltoad 0.4% 0.7%
Masti4India 0.7% 0.7%
Mobileringtones 0.6% 0.7%
Download 0.4% 0.6%
Freeringtones 0.6% 0.6%
R World 0.9% 0.6%
Tagtag 1% 0.6%
Motozone 1% 0.6%
Getjar 0.6% 0.6%
Mauj 0.4% 0.5%
Papuyaar 0.6% 0.4%
Samsungmobile 0.9% 0.4%
Zapak 0.3% 0.4%
Cellebrum 0.5% 0.3%
MSN 0.2% 0.3%
Idea 0.6% 0.3%
Hungama 0.2% 0.2%
Indiafm 0.3% 0.2%
Raaga 0.2% 0.2%
Dotsis 0.3% 0.2%
BSNL 0.0% 0.2%
Apniisp 0.2% 0.2%
Others 21% 14%
132
Table 56: Preferred website for sports

Espnstarsports 35% 29%
Cricinfo 21% 14%
Yahoo 6% 12%
Google 7% 8%
Rediff 6% 8%
Sports 4% 4%
Indiatimes 1% 3%
Cricketnext 2% 2%
NDTV 2% 2%
Tensports 2% 2%
Sify 1% 2%
WWE 1% 2%
MSN 0.9% 1%
BBC Sports 0.5% 0.8%
Khel 0.6% 0.5%
Iccworldcup 0.6% 0.5%
DD Sports 0.0% 0.4%
CNN 0.9% 0.4%
Cricbuzz 0.7% 0.3%
Zeesports 0.0% 0.2%
Others 9% 8%
133
Table 57: Preferred website for travel products

Makemytrip 14% 17%
Yatra 18% 16%
IRCTC 18% 15%
Google 10% 11%
Yahoo 4% 8%
Rediff 4% 5%
Indiatimes 3% 3%
Travel 5% 3%
Travelguru 3% 2%
Cleartrip 1% 2%
Airdeccan 3% 2%
Airindia 0.8% 0.9%
Travel India 0.2% 0.8%
Jetairways 0.4% 0.7%
Sify 0.4% 0.7%
Rajtravels 2% 0.7%
MSN 0.1% 0.6%
Tours 0.8% 0.6%
Goair 0.4% 0.4%
Indianairlines 0.4% 0.4%
Spicejet 0.5% 0.4%
Indiatravels 0.1% 0.3%
Incredibleindia 0.6% 0.3%
Hotels 0.1% 0.3%
Flykingfisher 0.2% 0.2%
Travelocity 0.5% 0.2%
KSRTC 0.2% 0.1%
Thomascook 0.1% 0.1%
Airsahara 0.0% 0.0%
Sitatours 0.0% 0.0%
Others 11% 9%
134
Table 58: Preferred website for matrimony

Bharatmatrimony 27% 29%
Shaadi 28% 28%
Google 6% 6%
Jeevansaathi 7% 6%
Yahoo 3% 5%
Matrimony 4% 5%
Rediff 2% 3%
Tamilmatrimony 4% 3%
Simplymarry 3% 3%
Matrimonial 0.7% 2%
Telugumatrimony 3% 1%
Keralamatrimony 2% 0.9%
Indiamatrimony 2% 0.9%
Indianmatrimony 0.3% 0.6%
MSN 0.1% 0.5%
Sify 0.3% 0.4%
Punjabmatrimony 0.5% 0.3%
Matchmaker 0.3% 0.2%
Oriyamatrimony 0.1% 0.2%
Bengalimatrimony 0.3% 0.2%
Marathimatrimony 0.1% 0.1%
Hindimatrimony 0.0% 0.1%
Gujuratimatrimony 0.1% 0.1%
Urdumatrimony 0.2% 0.1%
Agarwal2Agarwal 0.2% 0.0%
Sindhimatrimony 0.0% 0.0%
Others 8% 4%
135
Table 59: Preferred website for financial news/info

Moneycontrol/CNBC 15% 13%
Google 14% 13%
Yahoo 7% 12%
ICICI Direct/ICICI Bank 8% 7%
Rediff 6% 6%
Sharekhan 6% 4%
NDTV/NDTVprofit 6% 4%
Indiatimes 3% 4%
Economictimes 4% 3%
Stockmarket 2% 2%
NSE 1% 2%
Sify 0.9% 2%
Business 0.6% 1%
Financialnews 0.4% 1%
CNN 2% 1%
Indiabulls 1% 1%
MSN 0.8% 1%
Timesofindia 1% 1%
Financialexpress 1% 0.9%
HDFC 0.7% 0.8%
BBC 0.7% 0.8%
Kotaksecurities 0.2% 0.6%
Zeebusiness 0.4% 0.6%
Indiainfoline 0.5% 0.5%
Ibnlive 1% 0.5%
Efinancialnews 1% 0.5%
Equitymaster 0.4% 0.4%
Valueresearch 0.2% 0.4%
Reliancemoney 0.3% 0.3%
Capitalmarket 0.2% 0.2%
Karvey 0.2% 0.2%
5Paisa 0.1% 0.1%
Others 16% 14%
136
Table 60: Preferred website for cinema

Yahoo 7% 11%
Google 8% 9%
Bollywood 5% 5%
PVR Cinemas 5% 5%
Indiafm 6% 5%
Rediff 3% 5%
Cinema 3% 4%
Santabanta 3% 3%
Indiatimes 3% 3%
Movies 3% 3%
Tamilcinemas 3% 3%
Idlebrain 4% 2%
Sify 1% 2%
Indiaglitz 3% 2%
Imdb 3% 2%
Funcinemas 2% 2%
Raaga 3% 1%
Youtube 1% 1%
Inox 1% 1%
Zeecinemas 1% 1%
Indiancinema 0.6% 1%
Thecinema 0.9% 1%
Adlabs 0.6% 0.9%
MSN 0.0% 0.9%
Satyamcinema 0.7% 0.9%
Galatta 0.2% 0.8%
Indya 0.6% 0.8%
Cinemax 1% 0.7%
Teluguone 0.1% 0.7%
Andhravilas 2% 0.7%
Filmfare 0.8% 0.6%
Hollywood 0.6% 0.5%
Musicindiaonline 0.0% 0.5%
Cinesouth 1% 0.5%
NDTV 0.1% 0.4%
Smashits 0.4% 0.4%
Starmovies 0.1% 0.4%
Malayalamcinema 0.4% 0.4%
Chitraloka 0.3% 0.4%
Yashrajfilms 0.0% 0.3%
Prasad2 0.4% 0.3%
Funmala 0.3% 0.3%
Sonypictures 0.2% 0.2%
Glamsham 0.3% 0.2%
Others 20% 16%
137
Table 61: Preferred website for online share/stock trading

Sample Base 254 1,558
ICICI Direct 40% 36%
Sherkhan 24% 22%
Indiabulls 7% 7%
Kotaksecurities 2% 4%
Religare 0.3% 4%
5Paisa 2% 3%
BSE 3% 3%
NSE 2% 3%
Geojit 4% 2%
hdfcsec 3% 2%
Reliancemoney 0.4% 1%
Karvy 0.8% 0.5%
Angeltrade 0.6% 0.5%
Others 11% 13%
138
Table 62: Preferred website for games

Yahoo 13% 18%
Zapak 17% 17%
Google 11% 9%
Games 7% 7%
Miniclip 4% 4%
Rediff 2% 3%
Indiagames 2% 3%
Contest2Win 2% 3%
MSN 0.9% 2%
Onlinegames 2% 2%
Indiatimes 1% 2%
Download 1% 1%
Easports 2% 1%
Games2win 0.4% 1%
Cricinfo 1% 1%
Bigfishgames 0.8% 0.8%
Freeonlinegames 1% 0.7%
Sify 0.4% 0.7%
Cartoonnetwork 0.5% 0.6%
Freegames 0.8% 0.6%
Hungama 0.5% 0.6%
Funmaza 0.6% 0.5%
Realarcade 0.3% 0.5%
Funtoosh 1% 0.4%
Gamehouse 0.0% 0.4%
Gamespot 1% 0.4%
Sports 0.6% 0.4%
Stickcricket 0.2% 0.4%
Gamesonline 0.5% 0.4%
Playgames 0.6% 0.3%
Gamesworld 0.4% 0.3%
Gamezone 0.2% 0.2%
Toondisneyindia 0.2% 0.2%
Arcade 0.1% 0.2%
Others 22% 17%
139
Table 63: Preferred website for online shopping

Ebay 36% 34%
Rediff 24% 25%
Google 9% 8%
Yahoo 5% 7%
Indiatimes 5% 7%
Futurebazaar 5% 6%
Shopping 1% 2%
Sify 2% 2%
Indiaplaza 2% 1%
Onlineshopping 1% 1%
Amazon 3% 0.9%
MSN 0.3% 0.7%
Others 7% 6%
140
Table 64: Preferred website for online news

Yahoo 8% 14%
NDTV 12% 12%
Rediff 12% 10%
Google 9% 9%
Indiatimes 6% 7%
Aajtak 4% 5%
BBC 6% 5%
Timesofindia 6% 3%
CNN 5% 3%
MSN 1% 3%
Ibnlive 4% 3%
Manoramaonline 2% 3%
Thehindu 3% 2%
Sify 0.8% 2%
Eenadu 3% 2%
Zeenews 1% 2%
Jagran 1% 1%
CNBC 1% 1%
Dinamalar 1% 0.9%
TV9 0.0% 0.9%
Hindustantimes 0.5% 0.7%
Starnews 0.6% 0.7%
DD News 0.7% 0.6%
Times 0.6% 0.6%
Economictimes 0.0% 0.4%
Hinduonnet 0.3% 0.3%
Esakal 0.6% 0.3%
Midday 0.1% 0.2%
Webduniya 0.1% 0.1%
Others 11% 9%
141
Table 65: Preferred website for friendship/dating

Orkut 42% 36%
Yahoo 14% 23%
Google 9% 8%
Rediff 5% 7%
Fropper 2% 3%
Date 3% 2%
Indiatimes 2% 2%
Hi5 2% 2%
Friendfinder 1% 2%
Adultfriendfinder 1% 2%
Friends 0.6% 1%
MSN 0.7% 1%
Tagged 2% 1%
Friendship 0.9% 0.9%
Sify 0.2% 0.5%
Desimartini 0.2% 0.5%
Batchmates 0.5% 0.4%
Friendster 0.4% 0.3%
Match 0.1% 0.2%
Others 14% 9%
142
Table 66: Preferred website for music

Raaga 28% 22%
Yahoo 5% 10%
Google 5% 7%
Cooltoad 6% 5%
Musicindiaonline 5% 4%
Music 2% 4%
Mp3 3% 3%
Rediff 2% 3%
Youtube 1% 2%
Tamilsongs 4% 2%
Papuyaar 1% 2%
Smashits 1% 2%
Songs 2% 1%
Apniisp 1% 1%
Mtv 0.7% 1%
Livewire 1% 1%
Dishant 0.1% 1%
Indiatimes 1% 1%
Pz10 1% 1%
Bollywoodmusic 2% 0.9%
Indiafm 1% 0.9%
Sify 0.4% 0.9%
Emusic 0.3% 0.9%
Andhravilas 2% 0.9%
Bollyexpress 0.4% 0.8%
123music 0.6% 0.8%
Bollyfm 1% 0.7%
Musiconline 0.5% 0.7%
Okesite 0.7% 0.7%
Funmaza 0.6% 0.7%
Indianmusic 0.5% 0.5%
MSN 0.1% 0.5%
Realplayer 0.3% 0.5%
Downloads 0.3% 0.5%
Mag4U 0.4% 0.4%
Timesmusic 0.4% 0.4%
Itunes 0.3% 0.4%
Telgusongs 0.2% 0.3%
Tamilmp3world 0.5% 0.3%
Radiomirchi 0.3% 0.3%
Musicworld 0.6% 0.3%
Musicmazaa 0.3% 0.3%
Desimusic 0.4% 0.3%
Sonymusic 0.1% 0.2%
Desiweb 0.1% 0.1%
Others 15% 13%
143
Table 67: Preferred info search engine - local language

Google 74% 74%
Manoramaonline 0.9% 2%
Guruji 3% 2%
Webduniya 0.7% 1%
Kerala 0.6% 1%
Khoj 1% 1%
Eenadu 0.9% 1%
Webulagam 1% 0.8%
MSN 0.1% 0.8%
Chennaionline 0.6% 0.6%
Jagran 0.9% 0.5%
Others 16% 15%
Table 68: Preferred website for real estate

Google 19% 17%
Magicbricks 16% 14%
Yahoo 9% 14%
99acres 10% 10%
Realestates 12% 10%
Rediff 5% 7%
Indiaproperty 5% 5%
Property 5% 3%
Indiatimes 1% 2%
Sify 0.9% 1%
Sulekha 0.9% 1%
MSN 0.2% 0.5%
Realtor 1% 0.4%
Indiabulls 0.0% 0.4%
Chennaionline 1% 0.4%
NDTV 0.2% 0.3%
Keralarealestate 0.3% 0.3%
Others 13% 12%
144
Table 69: Preferred info search engine - English

Google 84% 75%
Yahoo 4% 10%
English 2% 3%
Rediff 2% 2%
Wikipedia 2% 1%
Dictionary 2% 1%
MSN 0.1% 1%
BBC 0.1% 0.5%
Sify 0.4% 0.4%
Altavista 0.4% 0.3%
Others 3% 5%
Table 70: Preferred website for instant messaging

Yahoo 59% 63%
Google Talk 16% 14%
Rediffbol 8% 10%
MSN 4% 5%
Orkut 3% 3%
Meebo 4% 1%
Skype 0.8% 0.6%
AIM 0.6% 0.3%
Others 4% 3%
145
Table 71: Preferred website for social networking/communities

Orkut 71% 64%
Yahoo 8% 16%
MSN 0.3% 1%
Friends 1% 1%
Communities 0.3% 1%
Hi5 0.4% 0.9%
Myspace 0.3% 0.6%
Tagged 0.4% 0.4%
Fropper 0.1% 0.4%
Bharatstudent 0.4% 0.4%
Ryze 0.2% 0.3%
Linkedin 0.5% 0.3%
Others 17% 14%
146
Table 72: Preferred website for astrology

Yahoo 16% 22%
Astrology 24% 19%
Google 13% 11%
Rediff 10% 9%
Indiatimes astrospeak 6% 8%
Sarafreder 2% 3%
Sify 2% 3%
MSN 3% 3%
Horoscope 2% 2%
Astrolife 1% 2%
Ivillage 0.7% 0.8%
Indianastrology 1% 0.8%
Astroyogi 0.8% 0.8%
Astrogyan 1% 0.8%
Webduniya 0.2% 0.6%
Bejandaruwalla 0.4% 0.6%
Astrocenter 0.5% 0.6%
Paramdhaam 0.6% 0.5%
Indya 0.3% 0.5%
Astroindia 0.3% 0.5%
Webulagam 0.2% 0.4%
Astrologyzone 0.6% 0.4%
Tarot 0.2% 0.3%
Ganeshaspeaks 0.2% 0.3%
Cyberastro 0.4% 0.3%
Astroworld 0.5% 0.3%
Kundli 0.4% 0.2%
Jagran 0.5% 0.2%
Others 11% 9%
147
Table 73: Preferred website for online learning/education

Google 34% 34%
Yahoo 5% 10%
Wikipedia 6% 6%
Rediff 3% 4%
Education 2% 3%
W3schools 6% 2%
IGNOU 0.9% 1%
Onlinelearning 1% 1%
Ebizel 2% 1%
Indiatimes 0.3% 1%
MSN 0.3% 1%
CBSE 0.2% 1%
ICFAI 0.6% 1%
Microsoft 2% 0.9%
Onlineeducation 0.5% 0.8%
Annauniversity 2% 0.8%
Howstuffworks 0.9% 0.6%
Pubmed 0.0% 0.5%
Learning 1% 0.5%
ICAI 0.0% 0.5%
Goiit 0.0% 0.5%
Freshersworld 1% 0.5%
Dewsoftoverseas 0.7% 0.5%
BBC 0.2% 0.5%
Symbiosis 0.2% 0.4%
Gurukul 0.8% 0.4%
Britishcouncil 0.1% 0.4%
Answers 0.2% 0.4%
Worldwidelearn 0.4% 0.3%
NCERT 0.0% 0.3%
Mit.edu 0.0% 0.2%
English 0.2% 0.2%
Others 29% 24%
148
Table 74: Preferred blog sites

Google 20% 21%
Yahoo 15% 18%
Blogger 13% 11%
Blogspot 20% 11%
Rediff 9% 10%
Ibibo 9% 10%
Tagged 0.1% 2%
Debonairblog 4% 2%
Hi5 2% 2%
Indiatimes 2% 2%
Youtube 0.0% 2%
Mylot 2% 1%
MSN 0.2% 1%
Mouthshut 0.5% 1%
Sulekha 0.2% 0.7%
Myspace 0.0% 0.7%
TimesofIndia 0.0% 0.4%
Fropper 0.3% 0.3%
Monster 0.0% 0.2%
Others 4% 2%
149
Table 75: Other language preferred for local language content

Tamil 16% 19%
Hindi 21% 19%
Malayalam 13% 15%
Telugu 16% 13%
Marathi 11% 12%
Kannada 8% 6%
Bengali 7% 6%
Gujarati 3% 3%
Oriya 0.9% 1%
Konkani 0.0% 0.8%
Urdu 1% 0.7%
Punjabi 0.2% 0.5%
Assamese 0.1% 0.1%
Awadhi 0.0% 0.1%
Bhojpuri 0.2% 0.1%
Bodo 0.0% 0.1%
Kanauji 0.0% 0.1%
Maithili 0.0% 0.1%
Manipuri 0.1% 0.1%
Sanskrit 0.2% 0.1%
Tulu 0.0% 0.1%
Bundeli 0.0% 0.0%
Haryanvi 0.0% 0.0%
Kashmiri 0.0% 0.0%
Marwari 0.0% 0.0%
Santhali 0.0% 0.0%
Others 2% 2%
150
Table 76: Preferred website for checking local language content

Google 9% 12%
Yahoo 2% 8%
Malayalamanorama 9% 7%
Eeandu 8% 7%
Thinamalar 4% 5%
Webduniya 4% 4%
Marathiworld 4% 4%
Webulagam 2% 4%
Tamilcinema 2% 4%
Keralakaumudi 0.7% 3%
Jagran 5% 3%
Esakal 2% 3%
Rediff 3% 3%
Kannadaaudio 3% 2%
Anandabazaar 3% 2%
Dainikjagran 2% 2%
Banglalive 2% 2%
Matrubhumi 4% 1%
Kumudam 0.7% 1%
Gujratsamachar 3% 1%
Amarujala 0.1% 0.9%
bbchindi 0.4% 0.7%
Deepika 1% 0.7%
Sakal 0.6% 0.7%
Vaartha 2% 0.7%
Dailythanthi 1% 0.6%
Dinakaran 1% 0.6%
Thatskannada 0.2% 0.6%
Epatra 1% 0.5%
Bhaskar 1% 0.5%
Maharashtratimes 0.2% 0.3%
Others 20% 19%
151
Table 77: Most preferred TV channel

Star Plus 11% 13%
Discovery 8% 7%
NDTV 5% 5%
Aajtak 5% 5%
Sun TV 4% 5%
HBO 5% 4%
Sony 2% 4%
Star Movies 3% 3%
Zee TV 2% 3%
M TV 2% 3%
Ten Sports 3% 3%
Star One 3% 3%
ESPN 3% 3%
CNBC 2% 2%
National Geographic 3% 2%
DD 1 2% 2%
CNN IBN 2% 2%
Star World 2% 2%
TV 9 2% 2%
Asianet 2% 1%
E TV 1% 1%
Cartoon Network 2% 1%
AXN 1% 1%
Sab TV 1% 1%
Star News 1% 1%
Gemini 1% 0.9%
Pogo 0.6% 0.9%
Travel & Living 0.5% 0.9%
Zoom 1% 0.9%
BBC 0.9% 0.8%
Star Sports 0.9% 0.8%
Sun Music 1% 0.8%
Animal Planet 0.7% 0.7%
Vijaya TV 1% 0.7%
Disney Channel 0.3% 0.6%
Surya TV 0.9% 0.6%
F TV 0.3% 0.5%
History Channel 0.7% 0.5%
Set Max 0.8% 0.5%
Zee Cinema 0.7% 0.5%
NDTV Profit 0.2% 0.5%
Any Music Channel 0.2% 0.4%
Any News Channel 0.5% 0.4%
Any Sports Channel 0.2% 0.4%
Etv Kannada 0.1% 0.4%
India TV 0.2% 0.4%
152
Sahara One 0.1% 0.4%
SS Music 0.4% 0.4%
Vh1 0.1% 0.4%
Zee News 0.3% 0.4%
Dd News 0.0% 0.3%
Kairali TV 0.2% 0.3%
Maa TV 1% 0.3%
Udaya TV 0.4% 0.3%
V Channel 0.4% 0.3%
Zee Marathi 0.2% 0.3%
Zee Music 0.2% 0.3%
NDTV24*7 0.4% 0.3%
Times Now 0.3% 0.3%
Aawaz 0.1% 0.2%
Animax 0.5% 0.2%
ETC 0.1% 0.2%
Headlines Today 0.0% 0.2%
Star Gold 0.3% 0.2%
MH1 0.1% 0.2%
Jetix 0.3% 0.2%
Ibnlive 0.6% 0.2%
Alfa Marathi 0.1% 0.1%
Any Movie Channel 0.2% 0.1%
B4U 0.0% 0.1%
Etv Bangla 0.1% 0.1%
Etv Marathi 0.1% 0.1%
God 0.4% 0.1%
Jaya TV 0.1% 0.1%
Star Anand 0.0% 0.1%
Teja TV 0.1% 0.1%
Zee Business 0.1% 0.1%
Zee Café 0.1% 0.1%
Star Utsav 0.0% 0.1%
Hungama TV 0.0% 0.1%
India Vision 0.1% 0.1%
Hall Mark 0.0% 0.1%
Local 0.0% 0.1%
Kiran TV 0.0% 0.1%
Aditya 0.0% 0.0%
Astha 0.0% 0.0%
K TV 0.0% 0.0%
Raj TV 0.0% 0.0%
Sahara TV 0.0% 0.0%
Sanskar 0.0% 0.0%
Zee English 0.0% 0.0%
Zee Studio 0.0% 0.0%
All Telugu 0.0% 0.0%
Nick 0.0% 0.0%
153
Sahara Samay 0.0% 0.0%
Smile TV 0.0% 0.0%
Zee Bangla 0.0% 0.0%
Akasha Bangla 0.0% 0.0%
Peace TV 0.0% 0.0%
Zee Primier 0.0% 0.0%
Set Pix 0.0% 0.0%
Win Cable 0.0% 0.0%
Others 1% 1%
154
Table 78: Most preferred newspaper

The Times of India 39% 35%
The Hindu 21% 18%
The Hindustan Times 5% 6%
Deccan Chronicle 4% 4%
Eenadu 4% 3%
Indian Express 1% 3%
The Telegraph 1% 3%
Dainik Bhaskar 2% 2%
The Economic Times 1% 2%
Dainik Jagran 2% 2%
Malyalam Manorama 2% 2%
The Tribune 2% 2%
Deccan Herald 0.6% 1%
DNA 1% 1%
Gujrat Samachar 2% 1%
Mid Day 1% 1%
Dinamalar 1% 1%
Vijay Karnataka 1% 1%
Mumbai Mirror 0.9% 0.9%
Anand Bazar Patrika 0.5% 0.8%
Daily Thanthi 0.4% 0.6%
Lokmat 0.3% 0.6%
Mathrubhumi 0.8% 0.6%
Sakal 0.6% 0.6%
Amar Ujala 0.2% 0.5%
Divya Bhaskar 0.5% 0.5%
Rajasthan Patrika 0.6% 0.5%
Dinakaran 0.6% 0.4%
Loksatta 0.3% 0.4%
Sandesh 0.3% 0.4%
Nav Hindi Times 0.0% 0.4%
Business Line 0.2% 0.3%
Nav Bharat Times 0.2% 0.3%
Prajavani 0.0% 0.3%
Punjab Kesari 0.2% 0.3%
Vijaya Times 0.0% 0.3%
Hitvada 0.0% 0.2%
Maharashtra Times 0.1% 0.2%
The Statesman 0.6% 0.2%
Nai Dunia 0.3% 0.2%
Kerala Kaumudi 0.0% 0.2%
Andhra Jyoti 0.0% 0.1%
Business Standard 0.0% 0.1%
Dharitri 0.0% 0.1%
Dinamani 0.0% 0.1%
Gulf News 0.0% 0.1%
155
Mumbai Samachar 0.1% 0.1%
Prabhat Khabar 0.0% 0.1%
Saamna 0.0% 0.1%
Samaj 0.0% 0.1%
Sambad 0.0% 0.1%
Vartha 0.3% 0.1%
Kannada praba 0.4% 0.1%
Udayavani 0.0% 0.1%
Pratidin (Local) 0.0% 0.1%
Bangalore Times 0.2% 0.1%
Asian Age 0.0% 0.0%
Employment News 0.0% 0.0%
Financial Express 0.0% 0.0%
Free Press Journal 0.0% 0.0%
Jansatta 0.0% 0.0%
Madhyamum 0.0% 0.0%
Pudhari 0.0% 0.0%
Rashtriya Sahara 0.0% 0.0%
Sanmarg 0.0% 0.0%
Siasat 0.0% 0.0%
The Pioneer 0.0% 0.0%
Vartaman 0.0% 0.0%
Tarun Bharat (Marathi) 0.0% 0.0%
india Today 0.1% 0.0%
Janshakti 0.1% 0.0%
Aaj Kal 0.1% 0.0%
Inquilab 0.1% 0.0%
Greater Kashmir 0.0% 0.0%
Sambad 0.0% 0.0%
Mint 0.0% 0.0%
Others 0.9% 0.8%
156
Table 79: Most preferred magazine

India Today 22% 23%
Reader's Digest 6% 7%
The Week 5% 5%
Sports Star 5% 4%
Femina 3% 4%
Outlook 4% 4%
Digit 9% 3%
Film Fare 3% 3%
Women's Era 0.8% 2%
Business World 2% 2%
Business Today 2% 2%
Star Dust 0.9% 2%
Autocar India 1% 2%
Chip 3% 2%
Swathi 0.9% 2%
Ananda Vikatan 2% 1%
Electronics For You 2% 1%
Vanita 0.3% 1%
Competition Success Review 1% 1%
Kumudham 1% 1%
Grihshobha 0.8% 0.9%
Cosmopolitan 0.7% 0.8%
India Times 1% 0.8%
Business India 0.4% 0.7%
Chitralekha 0.6% 0.7%
Computers Today 1% 0.7%
Fortune India 1% 0.7%
Wisdom 0.2% 0.7%
Cricket Samrat 0.6% 0.6%
National Geographic 0.5% 0.6%
Overdrive 0.2% 0.6%
PC Quest 2% 0.6%
Science Reporter 0.3% 0.6%
Time 0.2% 0.6%
Business & Economy 0.3% 0.5%
Health 0.4% 0.5%
Meri Saheli 0.5% 0.5%
Today 0.3% 0.5%
Outlook Money 0.3% 0.4%
Brunch 0.1% 0.3%
Business Week 0.4% 0.3%
Dalal Street 0.3% 0.3%
Gladrags 0.2% 0.3%
Good House Keeping 0.2% 0.3%
Inside Outside 0.2% 0.3%
Playboy 0.3% 0.3%
157
Safari 0.5% 0.3%
Sananda 0.2% 0.3%
Sudha 0.3% 0.3%
PC World 0.4% 0.3%
Abhiyan 0.2% 0.2%
Aha Zindagi 0.2% 0.2%
Anandamela 0.1% 0.2%
Aval Vikatan 0.3% 0.2%
Capital Market 0.0% 0.2%
Chronicle 0.0% 0.2%
Cineblitz 0.0% 0.2%
Data Quest 0.7% 0.2%
Debonair 0.2% 0.2%
Desh 0.2% 0.2%
Junior Vikatan 0.0% 0.2%
Linux For You 0.7% 0.2%
Manorama 0.0% 0.2%
Maxim 0.3% 0.2%
Sarita 0.0% 0.2%
Taranga 0.0% 0.2%
The Economist 0.0% 0.2%
Graphiti 0.3% 0.2%
Auto India 0.0% 0.1%
Better Photography 0.0% 0.1%
Buzz 0.1% 0.1%
Champak 0.1% 0.1%
Deccan Chronicle 0.2% 0.1%
Elle 0.0% 0.1%
Frontline 0.0% 0.1%
Lokprabha 0.0% 0.1%
Saptahik Sakal 0.0% 0.1%
Saras Salil 0.0% 0.1%
Savvy 0.0% 0.1%
Society 0.2% 0.1%
Top Gear 0.0% 0.1%
Living Digital 0.2% 0.1%
Saptahik Bartaman 0.0% 0.1%
Money life 0.0% 0.1%
Animation Reporter 0.1% 0.1%
Nirogadhaam 0.1% 0.1%
Chandamama 0.0% 0.1%
Andra Jyoti 0.0% 0.1%
Automobiles 0.0% 0.1%
Bikes 0.2% 0.1%
Business Standard 0.0% 0.1%
Anandalok 0.0% 0.0%
Business Times 0.0% 0.0%
Developer IQ 0.2% 0.0%
158
Grihlakshmi 0.0% 0.0%
Kadambini 0.0% 0.0%
Mathrubhumi 0.0% 0.0%
Outlook Traveller 0.0% 0.0%
Pratiyogita Darpan 0.0% 0.0%
Saheli 0.1% 0.0%
Sakhi 0.0% 0.0%
Mans World 0.0% 0.0%
Kurukshetra 0.0% 0.0%
Auto World 0.2% 0.0%
Economical Times 0.0% 0.0%
Others 6% 7%
Table 80: Most preferred radio channel
Radio Channel IT Professional All Internet Users

Radio Mirchi 43% 38%
Red FM 11% 12%
AIR 9% 11%
Radio City 12% 11%
Suryan FM 7% 6%
Big FM 6% 5%
AIR FM GOLD 3% 5%
AIR FM RAINBOW 2% 4%
Fever FM 2% 3%
World Space 1% 2%
BBC 0.9% 1%
Go FM 1% 0.8%
Power FM 0.4% 0.8%
Amar FM 0.4% 0.3%
Hum FM 0.0% 0.0%
Others 2% 1%
159
Table 81: Top of mind recall for brands

Sony 7% 8%
Nokia 7% 7%
Tata 5% 5%
LG 4% 4%
Colgate 2% 3%
Reliance 2% 3%
HLL 2% 3%
Nike 3% 3%
Samsung 3% 2%
Pepsi 2% 2%
Adidas 2% 2%
Godrej 0.6% 2%
Maruti 1% 2%
Microsoft 4% 2%
Google 1% 1%
Reebok 2% 1%
Hero Honda 1% 1%
HP 3% 1%
Philips 0.9% 1%
Bajaj 0.8% 1%
Coca Cola 0.8% 1%
IBM 2% 1%
Raymonds 0.9% 1%
Airtel 1% 0.9%
Intel 2% 0.9%
Levis 0.7% 0.9%
Honda 0.8% 0.8%
Amul 0.9% 0.7%
Lakme 0.5% 0.7%
Onida 0.3% 0.7%
Videocon 0.6% 0.7%
BPL 0.2% 0.6%
Britannia 0.5% 0.6%
Cadbury 0.5% 0.6%
Wipro 1% 0.6%
Compaq 1% 0.5%
HCL 0.9% 0.5%
Lee 0.6% 0.5%
Mercedes 0.6% 0.5%
Sony Ericsson 0.6% 0.5%
Bata 0.3% 0.4%
BSNL 0.6% 0.4%
Dabur 0.3% 0.4%
ICICI 0.1% 0.4%
Motorola 0.7% 0.4%
Nestle 0.2% 0.4%
160
Parle 0.3% 0.4%
Peter England 0.3% 0.4%
Surf 0.2% 0.4%
Titan 0.4% 0.4%
Whirlpool 0.1% 0.4%
Apple 0.6% 0.4%
Amway 0.2% 0.3%
Dell 0.6% 0.3%
Garnier 0.2% 0.3%
Hyundai 0.2% 0.3%
ITC 0.2% 0.3%
Johnson & Johnson 0.1% 0.3%
Kingfisher 0.4% 0.3%
Lenovo 0.5% 0.3%
Pantaloon 0.1% 0.3%
Ponds 0.1% 0.3%
Toyota 0.3% 0.3%
Yamaha 0.3% 0.3%
BMW 0.2% 0.2%
Brooke Bond 0.0% 0.2%
Canon 0.3% 0.2%
Close Up 0.1% 0.2%
Denim 0.1% 0.2%
Horlicks 0.0% 0.2%
Hutch 0.2% 0.2%
Infosys 0.4% 0.2%
ISI 0.1% 0.2%
John Players 0.4% 0.2%
Killer 0.1% 0.2%
L`Oreal 0.1% 0.2%
Lifebuoy 0.1% 0.2%
Lux 0.0% 0.2%
Suzuki 0.1% 0.2%
Pepe 0.3% 0.2%
Pepsodent 0.1% 0.2%
Provogue 0.3% 0.2%
Spykar 0.1% 0.2%
Thums Up 0.1% 0.2%
TVS 0.2% 0.2%
Wills 0.1% 0.2%
Woodland 0.1% 0.2%
Allen Solly 0.2% 0.1%
Arrow 0.1% 0.1%
Dettol 0.3% 0.1%
Fair & Lovely 0.1% 0.1%
Ferrari 0.1% 0.1%
Fevicol 0.0% 0.1%
Ford 0.2% 0.1%
161
Gillette 0.1% 0.1%
Gold Flake 0.2% 0.1%
Gucci 0.0% 0.1%
Hamam 0.4% 0.1%
Honda City 0.0% 0.1%
IFB 0.0% 0.1%
Kodak 0.1% 0.1%
Koutons 0.2% 0.1%
LIC 0.0% 0.1%
Louis Phillip 0.3% 0.1%
Maggi 0.1% 0.1%
Mahindra & Mahindra 0.1% 0.1%
Mcdonald 0.1% 0.1%
MRF 0.2% 0.1%
Nescafe 0.2% 0.1%
Nirma 0.1% 0.1%
P&G 0.1% 0.1%
Panasonic 0.1% 0.1%
Park Avenue 0.2% 0.1%
Parker 0.1% 0.1%
Ray Ban 0.0% 0.1%
Rediff 0.2% 0.1%
Revlon 0.2% 0.1%
Rin 0.1% 0.1%
Rolex 0.1% 0.1%
Santro 0.1% 0.1%
Sify 0.2% 0.1%
Skoda 0.1% 0.1%
Taj 0.1% 0.1%
Tata Indicom 0.0% 0.1%
Tata Tea 0.0% 0.1%
Times of India 0.1% 0.1%
Van Huesen 0.0% 0.1%
Versace 0.0% 0.1%
VIP 0.0% 0.1%
Yahoo 0.1% 0.1%
Zodiac 0.1% 0.1%
Acer 0.2% 0.1%
Axe 0.0% 0.1%
Idea 0.0% 0.1%
L&T 0.1% 0.1%
Lays 0.0% 0.1%
Ranbaxy 0.0% 0.1%
Sahara 0.1% 0.1%
Sansui 0.1% 0.1%
TCS 0.1% 0.1%
Armani 0.0% 0.0%
Chevrolet 0.1% 0.0%
162
Citi Bank 0.0% 0.0%
GE 0.0% 0.0%
HDFC 0.0% 0.0%
Mark & Spencer 0.1% 0.0%
NIIT 0.1% 0.0%
Pears 0.0% 0.0%
Red Label 0.0% 0.0%
Reid & Taylor 0.0% 0.0%
SBI 0.0% 0.0%
Scorpio 0.0% 0.0%
Siemens 0.0% 0.0%
Tanishq 0.0% 0.0%
Tata Indica 0.0% 0.0%
Tata Motors 0.0% 0.0%
Voltas 0.1% 0.0%
VSNL 0.1% 0.0%
Glaxo 0.0% 0.0%
HSBC 0.1% 0.0%
MTNL 0.0% 0.0%
Satyam 0.1% 0.0%
Liberty 0.0% 0.0%
Others 12% 14%
163
Appendix
164
Table 82: City type classification by market size
REGIONS
North South East West
Delhi Bangalore Kolkata Ahmadabad
Metros Chennai Mumbai
Coimbatore Pune
Hyderabad Surat
Faridabad Kochi Asansol Bhopal
Jaipur Madurai Thane
Urban Kanpur Indore
CITY TYPE BY MARKET SIZE 1
Lucknow Nagpur
Uptowns
Ludhiana Vadodara
Patna
Amritsar Thiruvanathapuram Guwahati Aurangabad
Chandigarh Tiruchirapalli Goa
Emerging Dhanbad Vijayavada Jabalpur
Towns Ghaziabad Visakhapatanam Nashik
Rajkot
Agra Mangalore Bhubaneswar Solapur
Allahabad Mysore Cuttack Others from
Dehradun Secunderabad Raipur West India
Gurgaon Others from South Others from
Jodhpur India East India
Meerut
Others
Noida
Ranchi
Varanasi
Others from North
India
1
Above segmentation of Indian cities are basis their market size and not by the
population size. Market size of a city is calculated basis the total annual
household consumption expenditure of all household in that city/district. Total
household consumption includes all possible household goods and services that
a household usually spends on. For more details refer to ‘Market Skyline of
India 2006’ Reports published by Indicus Analytics.
165
Table 83: City type by population size vs. market size
POPULATION SIZE
Upto 1 Lakh 1-5 Lakhs 5-10 lakhs Above 10 Lakhs
Coimbatore Ahmadabad
Bangalore
Chennai
Metros Delhi & NCR
Hyderabad &
Secunderabad
Kolkata
Mumbai & Suburbs
Pune
Surat
Faridabad Assansol Indore Bhopal
Kochi Jaipur
Madurai Kanpur
Urban
Vadodara Lucknow
Uptowns Ludhiana
Nagpur
MARKET SIZE 2
Patna
Goa Amritsar Nashik
Aurangabad
Chandigarh
Dhanbad
Guwahati
Emerging
Jabalpur
Towns
Rajkot
Thiruvanathapuram
Tiruchirapalli
Vijayavada
Visakhapatanam
Others from North India Mangalore Allahabad Agra
Others from South India Dehradun Bhubaneswar Meerut
Others from East India Others from North India Cuttack Varanasi
Others Others from West India Others from South India Jodhpur
Others from East India Raipur
Others from West India Ranchi
Solapur
2
Above segmentation of Indian cities are basis their market size and not by the
population size. Market size of a city is calculated basis the total annual
household consumption expenditure of all household in that city/district. Total
household consumption includes all possible household goods and services that
a household usually spends on. For more details refer to ‘Market Skyline of
India 2006’ Reports published by Indicus Analytics.
166
Table 84: Socio economic classification (SEC) grid
Chief Wage Earner's Highest Education

School School Secondary Grad./ Grad./
Not
Illiterate (Up to 4 (5-9 / High PG PG
Grad.
yrs) yrs) School (Gen.) (Prof.)
Unskilled worker E E E D D D D
Skilled worker E E D C C B B
Petty traders E D D C C B B
Shop owners D D C B B A A
Businessmen/
industrialists – with D C B B A A A
no employee
Chief Wage Earner's 3 Occupation
Businessmen/
industrialists – with C B B B A A A
1 to 9 employee
Businessmen/
industrialists – with B B A A A A A
10+ employee
Self-employed
D D D B B A A
professionals
Clerical/ salesmen D D D C B B B
Supervisor level D D C C B B A
Officers/
C C C B B A A
executives (junior)
Officers/
executives B B B B A A A
(middle/ senior)
3
Chief Wage Earner is the head of the household who contributes maximum to the
monthly household income. It is assumed in Indian marketing and media space that the
life style of a household is largely determined by the combination of head of household’s
highest level of education and current occupation.
167
Index: Charts
Chart 1: Distribution of net users by their function of occupation ............... 12
Chart 2: Problems faced by online techies while surfing the net................. 15
Chart 3: Gender breakup ................................................................ 24
Chart 4: Age group distribution ........................................................ 25
Chart 5: City class - by population size ............................................... 26
Chart 6: City class - by market size.................................................... 27
Chart 7: Region-wise break-ups ........................................................ 29
Chart 8: Socio economic classification ................................................ 31
Chart 9: Highest educational qualification ........................................... 32
Chart 10: Occupational break up....................................................... 33
Chart 11: Function / field of occupation ............................................. 34
Chart 12: Head of the household....................................................... 35
Chart 13: Monthly family income ...................................................... 36
Chart 14: Most expensive vehicle owned by the household........................ 37
Chart 15: Ownership of credit cards (individually).................................. 38
Chart 16: Current loan liabilities....................................................... 41
Chart 17: Years of experience in using internet ..................................... 42
Chart 18: Place of accessing internet ................................................. 43
Chart 19: Type of internet connection at home ..................................... 44
Chart 20: Type of internet connection at office..................................... 45
Chart 21: Service provider subscribed to at home .................................. 46
Chart 22: Service provider subscribed to at office .................................. 47
Chart 23: Frequency of accessing internet from home ............................. 48
Chart 24: Frequency of accessing internet from office............................. 49
Chart 25: Time of the day accessing internet from home ......................... 50
Chart 26: Time of the day accessing internet from office ......................... 51
Chart 27: Duration of PC usage from home........................................... 52
Chart 28: Duration of internet usage from home.................................... 53
Chart 29: Duration of PC usage from office .......................................... 54
Chart 30: Duration of internet usage from office ................................... 55
Chart 31: Time spent by internet users on watching TV ........................... 56
Chart 32: Time spent by internet users on reading newspaper ................... 57
Chart 33: Time spent by internet users on listening to radio ..................... 58
Chart 34: Professional activities ....................................................... 61
Chart 35: Personal activities............................................................ 62
Chart 36: Downloading activities....................................................... 63
Chart 37: E-commerce related activities ............................................. 64
Chart 38: Online shopping............................................................... 65
Chart 39: Response to online marketing stimulus ................................... 66
Chart 40: Blogging activities ............................................................ 67
Chart 41: Member of an online community........................................... 68
Chart 42: Problems faced while surfing the internet ............................... 72
Chart 43: Number of email accounts and average per capita email ids ......... 73
Chart 44: Multiple user shares of email websites ................................... 77
168
Index: Change from
Previous Year Graphs
Chart 1: Distribution of net users by their function of occupation ............... 12
Chart 2: Problems faced by online techies while surfing the net................. 15
Chart 3: Gender breakup ................................................................ 24
Chart 4: Age group distribution ........................................................ 25
Chart 5: City class - by population size ............................................... 26
Chart 6: City class - by market size.................................................... 27
Chart 7: Region-wise break-ups ........................................................ 29
Chart 8: Socio economic classification ................................................ 31
Chart 9: Highest educational qualification ........................................... 32
Chart 10: Occupational break up....................................................... 33
Chart 11: Function / field of occupation ............................................. 34
Chart 12: Head of the household....................................................... 35
Chart 13: Monthly family income ...................................................... 36
Chart 14: Most expensive vehicle owned by the household........................ 37
Chart 15: Ownership of credit cards (individually).................................. 38
Chart 16: Current loan liabilities....................................................... 41
Chart 17: Years of experience in using internet ..................................... 42
Chart 18: Place of accessing internet ................................................. 43
Chart 19: Type of internet connection at home ..................................... 44
Chart 20: Type of internet connection at office..................................... 45
Chart 21: Service provider subscribed to at home .................................. 46
Chart 22: Service provider subscribed to at office .................................. 47
Chart 23: Frequency of accessing internet from home ............................. 48
Chart 24: Frequency of accessing internet from office............................. 49
Chart 25: Time of the day accessing internet from home ......................... 50
Chart 26: Time of the day accessing internet from office ......................... 51
Chart 27: Duration of PC usage from home........................................... 52
Chart 28: Duration of internet usage from home.................................... 53
Chart 29: Duration of PC usage from office .......................................... 54
Chart 30: Duration of internet usage from office ................................... 55
Chart 31: Time spent by internet users on watching TV ........................... 56
Chart 32: Time spent by internet users on reading newspaper ................... 57
Chart 33: Time spent by internet users on listening to radio ..................... 58
Chart 34: Professional activities ....................................................... 61
Chart 35: Personal activities............................................................ 62
Chart 36: Downloading activities....................................................... 63
Chart 37: E-commerce related activities ............................................. 64
Chart 38: Online shopping............................................................... 65
Chart 39: Response to online marketing stimulus ................................... 66
Chart 40: Blogging activities ............................................................ 67
Chart 41: Member of an online community........................................... 68
Chart 42: Problems faced while surfing the internet ............................... 72
Chart 43: Number of email accounts and average per capita email ids ......... 73
Chart 44: Multiple user shares of email websites ................................... 77
169
Index: Tables
Table 1: Detailed sample base distribution of the land survey ..................... 6
Table 2: Key demographic and socio-economic profile of online techies ....... 13
Table 3: Ownership of key household and financial assets among online techies
.............................................................................................. 14
Table 4: Key net usage behavior dynamics of online techies...................... 15
Table 5: Popular online activities techies undertake relatively more and
relatively less ............................................................................. 16
Table 6: Response to online marketing stimuli and online buying behavior .... 17
Table 7: Most salient and most used websites among online techies ............ 18
Table 8: Most used websites for ‘specific’ online activities among the online
techies...................................................................................... 19
Table 9: Top 10 cities .................................................................... 28
Table 10: Preferred language of reading ............................................. 30
Table 11: Household asset ownership ................................................. 39
Table 12: Popularity of various internet activities .................................. 59
Table 13: Membership by type of online community ............................... 69
Table 14: Most used local language websites (other than English) ............... 70
Table 15: Online activities desired in other languages ............................. 71
Table 16: Top of mind unaided recall - all websites ................................ 74
Table 17: Most used website - all websites........................................... 75
Table 18: Preferred websites - emailing .............................................. 76
Table 19: Info search (English) ......................................................... 78
Table 20: Info search (local language) ................................................ 79
Table 21: Job search ..................................................................... 80
Table 22: Booking travel tickets ....................................................... 81
Table 23: Online shopping (other than travel tickets).............................. 82
Table 24: Online news ................................................................... 83
Table 25: Financial news & info (rates, quotes, etc.) .............................. 84
Table 26: Online share trading ......................................................... 85
Table 27: Real estate info............................................................... 86
Table 28: Matrimonial search........................................................... 87
Table 29: Dating/friendship search.................................................... 88
Table 30: Social networking/communities ........................................... 89
Table 31: Online gaming................................................................. 90
Table 32: Download mobile content................................................... 91
Table 33: Preferred instant messaging applications ................................ 92
Table 34: Download music .............................................................. 93
Table 35: Sports content ................................................................ 94
Table 36: Cinema content............................................................... 95
Table 37: Most used local language websites (other than English) ............... 96
Table 38: Preferred blog sites .......................................................... 97
Table 39: Preferred astrology website ................................................ 98
Table 40: Preferred online learning / education website.......................... 99
Table 41: Favorite TV channels ....................................................... 100
Table 42: Favorite newspapers ........................................................ 101
Table 43: Favorite magazines ......................................................... 102
Table 44: Favorite radio channels .................................................... 103
Table 45: TOM recall for brands....................................................... 104
170
Index: Segment wise
Detailed Tables
Table 1: Gender breakup ............................................................... 106
Table 2: Age group distribution ....................................................... 106
Table 3: City class - by population size .............................................. 107
Table 4: City class - by market size .................................................. 107
Table 5: City wise distribution ........................................................ 108
Table 6: Region-wise break-ups ....................................................... 109
Table 7: Preferred language of reading .............................................. 110
Table 8: Socio economic classification ............................................... 111
Table 9: Highest educational qualification .......................................... 111
Table 10: Occupational break up ..................................................... 111
Table 11: Function / field of occupation ............................................ 112
Table 12: Head of the household ..................................................... 112
Table 13: Monthly family income ..................................................... 112
Table 14: Most expensive vehicle owned by the household ...................... 113
Table 15: Ownership of credit cards (individually)................................. 113
Table 16: Household asset ownership ................................................ 114
Table 17: Current loan liabilities...................................................... 114
Table 18: Years of experience in using internet.................................... 115
Table 19: Place of accessing internet ................................................ 115
Table 20: Type of internet connection at home .................................... 115
Table 21: Type of internet connection at office ................................... 116
Table 22: Service provider subscribed to at home ................................. 116
Table 23: Service provider subscribed to at office................................. 117
Table 24: Frequency of accessing internet from home ............................ 117
Table 25: Frequency of accessing internet from office ........................... 117
Table 26: Time of the day accessing internet from home ........................ 118
Table 27: Time of the day accessing internet from office ........................ 118
Table 28: Duration of internet usage from home................................... 118
Table 29: Duration of internet usage from office .................................. 119
Table 30: Duration of internet usage during weekdays............................ 119
Table 31: Duration of internet usage during weekends ........................... 119
Table 32: Duration of PC usage from home ......................................... 120
Table 33: Duration of PC usage from office ......................................... 120
Table 34: Time spent by internet users on watching TV .......................... 120
Table 35: Time spent by internet users on reading newspaper .................. 121
Table 36: Time spent by internet users on listening to radio .................... 121
Table 37: Professional activities ...................................................... 121
Table 38: Personal activities........................................................... 122
Table 39: Downloading activities ..................................................... 122
Table 40: E-commerce related activities ............................................ 123
Table 41: Online shopping.............................................................. 123
Table 42: Response to online marketing stimulus .................................. 123
Table 43: Blogging activities ........................................................... 124
Table 44: Member of an online community ......................................... 124
Table 45: Membership by type of online community .............................. 125
Table 46: Usage of other language websites ........................................ 125
Table 47: Online activities desired in other languages ............................ 126
Table 48: Problems faced while surfing the internet .............................. 126
Table 49: Top of mind unaided recall - all websites ............................... 127
Table 50: Most used website - all websites.......................................... 129
Table 51: Preferred website for emailing ........................................... 130
Table 52: Multiple user shares of email websites .................................. 130
Table 53: No. of email accounts ...................................................... 130
Table 54: Preferred website for job search ......................................... 131
Table 55: Preferred website for mobile content ................................... 132
Table 56: Preferred website for sports .............................................. 133
171
Table 57: Preferred website for travel products ................................... 134
Table 58: Preferred website for matrimony......................................... 135
Table 59: Preferred website for financial news/info .............................. 136
Table 60: Preferred website for cinema ............................................. 137
Table 61: Preferred website for online share/stock trading...................... 138
Table 62: Preferred website for games .............................................. 139
Table 63: Preferred website for online shopping................................... 140
Table 64: Preferred website for online news ....................................... 141
Table 65: Preferred website for friendship/dating ................................ 142
Table 66: Preferred website for music ............................................... 143
Table 67: Preferred info search engine - local language .......................... 144
Table 68: Preferred website for real estate......................................... 144
Table 69: Preferred info search engine - English ................................... 145
Table 70: Preferred website for instant messaging ................................ 145
Table 71: Preferred website for social networking/communities ............... 146
Table 72: Preferred website for astrology........................................... 147
Table 73: Preferred website for online learning/education ...................... 148
Table 74: Preferred blog sites ......................................................... 149
Table 75: Other language preferred for local language content................. 150
Table 76: Preferred website for checking local language content .............. 151
Table 77: Most preferred TV channel................................................. 152
Table 78: Most preferred newspaper ................................................. 155
Table 79: Most preferred magazine................................................... 157
Table 80: Most preferred radio channel ............................................. 159
Table 81: Top of mind recall for brands ............................................. 160
Table 82: City type classification by market size .................................. 165
Table 83: City type by population size vs. market size............................ 166
Table 84: Socio economic classification (SEC) grid................................. 167
172
173
174

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India Online 2007

IT Professionals on the Net

India Online 2007

IT Professionals on the Net

Key Findings ..............................................................12

Segment Wise Detailed Tables ...................................... 105

Appendix ................................................................ 164

India Online 2007

Like in the year 2006, JuxtConsult conducted two large-scale 'primary'

The key information included in the various reports cover the

X Highly credible latest estimate of internet using population in urban

India Online 2007

User Segment Supplementary Reports

Category Supplementary Reports: (comparative profiling of top 5

Note - All supplement reports are subject to sufficiency of sample

X We have increased our land survey sample base to 10,000 (from

X Further, to better capture the internet usage across all types of

These two refinements in the sampling methodology ensured that this

The Land Survey

attractiveness of the incentive prize offered for filling the survey,

Table 1: Detailed sample base distribution of the land survey

Region City/ Town City Class Sample Size City Class

West Rajkot (Guj) 5 lakh - 10 lakh 301

East Bhubneshwar (Ori) 5 lakh – 10 lakh 303

South Mysore (Kar) 5 lakh – 10 lakh 329

To check for both the 'regular' as well as 'occasional' usage of the

Some further questions related to the specifics of demographic profile

The above information about the head of the household, especially

The Online Survey

The online survey was conducted using an e-questionnaire segmented

X The net usage behavior and preferences of new phenomena like

X In terms of capturing website preferences, 6 more online activity

X The question about 'blogging' was fine tuned to segregate usage

In the online questionnaire, a response format of 'clicking' a single or

Further, to enlist complete and sincere responses, an incentive of a

Finally, the appropriate weights (multipliers) as derived from the land

Note - Because of a deeper and more robust coverage of internet usage

Online techies are relatively ‘younger’ males with ‘below average’

Expectedly, they are the more ‘experienced’ and relatively

They spend a proportionately higher proportion of their ‘computer

Overall, the ‘depth’ of internet use among online techies is not

The website preferences of online techies for ‘specific’ online activities

Chart 1: Distribution of net users by their function of occupation

Current Year IT/SW M ARCOM Finance

All Internet Users

Online techies are relatively ‘younger’ males with ‘average’

Though proportionately more of them have ‘professional’ educational

In terms of their income profile, while the same proportion of online

Table 2: Key demographic and socio-economic profile of online techies

User from SEC ‘A’ and ‘B’ 55% 56%

Rs.30,000+ family income 23% 23%

Table 3: Ownership of key household and financial assets among online

Bank Account 79% 82%

Expectedly, Online Techies are the More ‘Experienced’ and

The ‘frequency’ and ‘duration’ of net usage among online techies is

Further, online techies spend a proportionately higher proportion of

Table 4: Key net usage behavior dynamics of online techies

Users accessing net over 5 times a day from

Some other salient points regarding internet access dynamics of online

X At 68% broadband remains the most widely but as ‘averagely’ used

X At 3.3 online techies show relatively higher levels of per capita

Chart 2: Problems faced by online techies while surfing the net