You are on page 1of 7

TOWS MATRIX OPPORTUNITIES STRENGTHS WEAKNESSES Offers a more convenient The competitiveness on way to shop as it provides not pricing

ing of several products is just the freshest food items somehow higher than but also grocery items, as competitors which may early as 8am daily. discourage low profiled They provide modern wet customers. market that makes it more The wholesale buying of convenient for shoppers to products would be more shop leisurely for meat, convenient to those poultry, seafood, fruits and customers who have own vegetables in a clean and cars. air-conditioned environment. Some customers wants for The location of the store is more options to be found at along the terminal area their retail store, which creates a customerunfortunately, savemore friendly distance for more market has limited brands convenience. which they cater for their They provide customer care customers. service: Limited parking space for They provide complementary more customers. wheelchairs to the elderly and disabled persons to conveniently shop inside the store available at customer service counters. They have their friendly staff to accompany the customer to the nearest jeepney, tricycle and taxi terminal -

Libreng Hatid. Friendly, enthusiastic and helpful customer assistants ready to lend shoppers a hand. Service is even more personalized for the community shopper in a Savemore store. Savemore Market provides value for money to the shopper through competitive pricing and promotions. Savemore Market brings convenience to the shopper and affords her to save on transportation costs through its proximity to barangays, subdivisions and places work. Increase in employment opportunities (average of 250 jobs) are brought in the community where Savemore is Located. SUPERMARKET DOMINANCE. Being so reliant on a single retail channel is felt to be dangerous. GENERAL ECONOMY DEPRESSING CONSUMER The complex operation of the save More make it more complicated to adhere operating cost and employment requirements. Save More declines in its

THREATS

SALES. Purchasing frequency is felt to be reducing and is seen to be the result of a mix of the current economy and a longer-term structural shift in the role of print in users lives. LIMITED IN-STORE DISPLAY OPTIONS. The range of available in-store mechanics is seen to be limited, uncreative and increasingly expensive. Range-editing by multiple retailers and the decline of the independent retailer are cited as two other related issues. COST OF MAKING A REAL IMPACT AT RETAIL. This is a combination of rising promotional costs in established press retailers and high costs-to-serve for reaching non-traditional outlets.

specific objectives which the proponents think is very necessary in order to achieve specific goals in a certain period of time.

SWOT ANALYSIS STRENGHTS


Savemore Market provides value for money to the shopper through competitive pricing and promotions. Savemore Market brings convenience to the shopper and affords her to save on transportation costs through its proximity to barangays, subdivisions and places work. Increase in employment opportunities (average of 250 jobs) are brought in the community where Savemore is Located.

WEAKNESSES

The complex operation of the save More make it more complicated to adhere operating cost and employment requirements. Save More declines in its specific objectives which the proponents think is very necessary in order to achieve specific goals in a certain period of time. Less Conversion level. Despite high footfalls, the conversion ratio has been very low in the retail outlets in a mall as compared to the standalone counter parts. It is seen that actual conversions of footfall into sales for a mall outlet is approximately 20-25%. On the other hand, a high street store of retail chain has an average conversion of about 50-60%. As a result, a stand-alone store has a ROI (return on investment) of 25-30%; in contrast the retail majors are experiencing a ROI of 8-10% Customer Loyalty. Retail chains are yet to settle down with the proper merchandise mix for the mall outlets. Since the stand-alone outlets were established long time back, so they have stabilized in terms of footfalls & merchandise mix and thus have a higher customer loyalty base.

OPPORTUNITIES

It has been noted to increase the quality of life within the area by improving roads and access to public transportation, land appreciation and improving the quality of products offered by other markets within the same vicinity. Shop owners that adapt to the changing needs of the community continue to thrive and improve the quality of their products upon savemores entry to the community. MORE CREATIVE & EXPERIMENTAL IN-STORE PROMOTIONS. These centers on developing display opportunities with the key multiple retailers and the need to work more closely with the supermarkets in

particular. Yet other issues also register such as loyalty schemes to increase frequency of purchase and trialing different routes to market through non-traditional retailers and selected free distribution. There is a constant warning note that quality retail display is becoming increasingly expensive for publishers to achieve. STRONGER EDITORIAL PRODUCTS. There is a general feeling that the quality of the editorial product continues to increase. This is seen in two areas (1) new products and launches, although this tends to be confined to brand extensions, specials and bookazines rather than full standalone launches, and (2) improvements to existing products which include stronger covers, better targeted editorial, editorial color (national newspapers), added value supplements (both in print and online) and targeted editions (regional newspapers) CLEARING OUT WEAK COMPETITORS. As with advertising sales, there is a hope that the recession will clear out weak competitors in a heavily over-populated market. STRONGER MANAGEMENT OF SUPPLY CHAIN. While the current changes to the wholesaling network are a cause for concern (and appear in the Threats section below), there is the feeling that distributors are getting a tighter grip on the supply chain, which also shows in. BETTER DATA with which to target copy placement. BETTER CONSUMER MARKETING. Although there are concerns about whether the budget is there to make the most of it, there is recognition that publishers are becoming smarter and more creative at consumer marketing.

THREATS

SUPERMARKET DOMINANCE. Being so reliant on a single retail channel is felt to be dangerous. GENERAL ECONOMY DEPRESSING CONSUMER SALES. Purchasing frequency is felt to be reducing and is seen to be the result of a mix of the current economy and a longer-term structural shift in the role of print in users lives. COMPETITION FROM ONLINE DATA SOURCES which is being felt particularly strongly in the B2B and newspaper sectors. ME-TOO COMPETITION. It is difficult to stand out in an overcrowded publishing sector and there needs to be a cull.

THE DIRECTION OF WHSMITH. A background, but widespread concern, particularly about the High Street operation, both in terms of its consumer offer and buying practices. LIMITED IN-STORE DISPLAY OPTIONS. The range of available in-store mechanics is seen to be limited, uncreative and increasingly expensive. Range-editing by multiple retailers and the decline of the independent retailer are cited as two other related issues. COST OF MAKING A REAL IMPACT AT RETAIL. This is a combination of rising promotional costs in established press retailers and high costs-to-serve for reaching non-traditional outlets.

VII. PROPOSED STRATEGY Analysis: 1. SM Investments Corporation proved to be one of the Philippines largest conglomerates as seen in their strong financial performance through the years. 2. Having been in the business for more than 50 years, SM Investments Corporation continues to provide quality products and services to its clienteles both locally and internationally through its innovative ideas put into realities. 3. With its subsidiaries, SMIC can better serve their clienteles through helping its subsidiaries to reach them by branching out in every province or city it may be, locally or internationally. 4. With its world class products and services, provides its millions of customers the best affordable luxury that they can have. 5. Being one of the successful group of companies, SMIC always see to it that sharing its blessing by its corporate social responsibility serves as their care for Filipinos and the community. Based from the data gathered, the proponents suggested the following strategies: 1. SM Investments Corporation should strengthen their programs and continue to find for fresh ideas for services and products and as well as strategies to meet the changing demands of its clienteles. 2. Since SMIC involves in Property and Building Hotels and Condominiums, SMIC should include in their corporate social responsibility the concern for nature and use its influence to promote love for Mother Earth.

3. They should also regularly update its subsidiaries websites for better access. 4. SMIC, with its strong financial performance should aim for better competition at international market specifically in the west countries, bringing the Filipino brand in a world class market.