Professional Documents
Culture Documents
This case was prepared as the basis for class discussion rather than to
illustrate either effective or ineffective handling of an administrative situation.
Exhibit 1 Annual Total Returns 19261997 (in percent)
DU PONT EASTMAN KODAK CO
Return (%) Market Cap ($ bil) Return (%) Market Cap ($ bil)
31Jan90 7.6 28.77 7.3 13.34
28Feb90 4.7 26.58 0 12.37
30Mar90 2.2 27.54 4 12.21
30Apr90 2.9 26.36 5.8 12.69
31May90 8.1 25.59 10.5 11.96
29Jun90 3.4 27.39 0.6 13.06
31Jul90 7.8 26.12 5.9 13.15
31Aug90 12.3 28.15 6.9 12.37
28Sep90 5.9 24.42 4.3 13.06
31Oct90 2.2 22.88 3.2 12.49
30Nov90 12.6 22.38 7.9 12.9
31Dec90 0.3 24.91 1.8 13.75
31Jan91 1.4 24.64 2.4 13.51
28Feb91 5 24.3 3.8 13.83
28Mar91 1.3 25.23 0.3 14.2
30Apr91 12.1 24.89 4.6 14.15
31May91 14.5 27.91 3 13.51
28Jun91 2.9 31.68 8.6 13.75
31Jul91 6.5 30.76 5.8 12.57
30Aug91 0.4 32.77 6.4 13.31
30Sep91 6.5 32.35 1.2 13.99
31Oct91 5.5 30.28 5.9 13.83
29Nov91 5.9 31.96 4.4 14.65
31Dec91 5.1 29.77 3.5 15.13
31Jan92 0.3 31.29 4.7 15.67
28Feb92 0.4 31.21 10.6 16.4
31Mar92 3 31.04 9 14.49
30Apr92 13.9 31.96 2.5 13.2
29May92 2 36.41 1.9 12.88
30Jun92 4.3 35.4 0.6 12.96
31Jul92 6.2 33.98 8.4 13.04
31Aug92 7.1 36.08 2.9 14.14
30Sep92 4.6 33.22 0.6 14.38
30Oct92 2.7 31.71 8.1 14.46
30Nov92 0.4 32.55 3.7 13.29
31Dec92 2.1 32.38 3.3 13.61
29Jan93 2.9 31.78 23.1 13.17
26Feb93 2.3 30.86 8.5 16.22
31Mar93 4 31.28 1.2 17.44
30Apr93 8 32.54 10.1 17.64
28May93 2 35.16 7.2 15.85
30Jun93 10.7 35.58 3.4 16.83
30Jul93 0.5 31.81 7.3 16.38
31Aug93 4.7 31.64 14.7 17.57
30Sep93 4.4 32.82 2.7 19.98
29Oct93 2.4 31.48 5.9 19.47
30Nov93 1.2 32.24 2.4 20.62
31Dec93 1 32.33 7.6 20.06
31Jan94 16.3 32.68 2.3 18.54
28Feb94 4.3 38.01 1.6 14.54
31Mar94 0.5 36.07 3.2 14.17
29Apr94 7.8 35.9 6.5 14.67
31May94 9.3 38.69 13.9 13.72
30Jun94 6 42.08 2.7 15.5
29Jul94 1.9 39.59 0.5 15.91
31Aug94 2.7 40.36 3.7 16.09
30Sep94 4.1 41.12 4 16.55
31Oct94 2.8 39.47 7 17.55
30Nov94 8.9 40.58 4.6 16.32
30Dec94 4.2 36.68 4.9 15.43
31Jan95 5.1 38.22 2.6 16.22
28Feb95 6.3 36.26 4.9 16.64
31Mar95 7.8 38.22 4.4 17.32
28Apr95 8.9 41.22 8 18.09
31May95 3.8 34.6 5.7 19.54
30Jun95 1.3 37.51 0.4 20.55
31Jul95 2.5 37.38 4.9 20.63
31Aug95 1.6 36.43 0.9 19.61
29Sep95 5.2 36.28 2.6 19.74
31Oct95 9.3 38.15 5.7 20.25
30Nov95 7.4 34.62 9.6 21.41
29Dec95 5.1 36.93 1.8 23.33
31Jan96 9.8 38.8 9.5 22.92
29Feb96 0.4 42.62 2 25.1
29Mar96 8.5 42.48 0.7 24.46
30Apr96 3.3 46.09 7.7 24.56
31May96 0.1 44.86 2.3 26.46
28Jun96 0.8 44.7 4.5 25.73
31Jul96 2.1 44.35 4 26.89
30Aug96 2.4 45.26 2.3 25.34
30Sep96 7.3 46.08 8.3 24.43
31Oct96 5.2 49.44 1.4 26.45
29Nov96 2.2 52.04 2.4 26.83
31Dec96 0.1 53.06 1.1 27.03
31Jan97 16.5 52.99 8.1 26.74
28Feb97 1.6 61.72 4 28.91
31Mar97 1.2 60.38 15.3 29.91
30Apr97 0.1 59.68 9.4 25.22
30May97 2.9 60.03 0.2 27.58
30Jun97 15.8 71.14 7.4 27.5
31Jul97 6.7 70.98 12.7 25.25
29Aug97 6.6 75.71 1.8 22.04
30Sep97 1.2 70.35 0.7 21.3
31Oct97 7.6 69.5 7.8 21.16
28Nov97 7 64.32 2 19.51
31Dec97 0.8 68.49 0.1 19.75
30Jan98 5.7 67.92 7.7 19.68
27Feb98 8.8 64.03 1.2 21.2
31Mar98 10.9 69.34 1.1 21.32
30Apr98 7.1 76.54 11.3 20.97
29May98 6.5 81.96 0.5 23.33
30Jun98 3.2 87.11 2.4 23.03
EXXON CORP GENERAL ELECTRIC CO GENERAL MOTORS CORP
Return (%) Market Cap ($ bil) Return (%) Market Cap ($ bil) Return (%) Market Cap ($ bil)
6 62.58 3.5 58.2 1.5 25.44
1.3 58.83 0 56.17 9.6 25.06
1.9 58.83 4 55.72 2.2 27.02
1.9 57.66 0.4 57.75 3.5 27.62
7.4 56.56 8.4 57.52 11.6 26.64
0.3 60 0.5 61.9 2.1 29.28
8.4 59.84 3.4 62.13 2.1 28.67
2.5 64.84 13.4 64.26 13.1 28.07
2 62.5 11.3 55.62 8.8 23.93
0 61.11 4.6 48.43 1.4 21.82
4.7 61.11 5.3 46.21 1.4 22.12
2.2 63.13 5.7 48.65 5.8 21.97
0.2 64.49 11.5 50.34 5.5 20.63
8.1 64.33 7 56.16 10.1 21.75
6.1 68.7 2.4 59.67 4.4 23.7
1.7 72.83 1.6 61.09 5.3 22.86
1 74.08 9.9 62.08 21.7 21.65
0.2 72.52 4.2 67.78 5.5 26.12
2.2 72.35 1 64.42 2.5 24.95
0.8 73.91 2.2 63.77 3.4 24.33
2.1 72.51 6.7 65.19 1.6 23.26
2.5 74.01 0.5 60.37 6 23
2.8 75.87 6.2 60.05 11.3 21.61
3.8 72.92 19 56.35 6.1 18.92
4.3 75.65 1.6 66.29 12.1 17.78
0.8 72.39 4.5 65.21 17.1 19.94
4.2 70.99 3 68.14 2.3 23.09
9.6 68 1.2 65.46 13.3 22.55
2.2 74.52 0.3 66.21 3.9 25.56
2.1 75.3 2.5 66 11.3 24.55
2.6 76.85 1.6 66.72 5.4 30.23
2.3 78.87 3.3 65.64 15.9 28.6
0.6 79.8 6.5 63.5 7.2 23.79
4.1 79.3 1.9 66.85 4.3 22.15
1.7 76.04 8.5 65.57 5.5 21.2
2.7 73.87 3.5 71.12 0 22.24
0 75.88 0.7 73.02 17.1 22.74
5.3 75.88 2.3 73.55 0.8 26.62
3.9 78.99 6.7 71.85 1 26.27
0.2 82.13 1.7 76.12 8.6 26.53
0.3 81.97 2.3 77.4 1.3 28.83
1 81.35 3.9 79.21 10.9 28.3
0.8 82.13 2.9 81.83 9 31.45
0.7 81.51 0.3 84.18 2.9 34.28
0.2 81.2 1.8 83.96 10.9 33.13
0.2 81.33 1.2 81.89 14.1 29.55
2.9 81.18 1.4 82.85 11.2 33.71
0.6 77.91 7.3 84.03 4 37.33
5.3 78.38 2.7 89.45 11.6 38.99
1.4 82.57 2.2 91.9 4.6 43.52
3.1 80.55 4.4 89.88 7.5 41.39
0 78.09 4.8 85.38 5.3 38.28
1.6 78.09 4.5 81.33 4.9 41.25
7.2 75.92 5.6 84.96 6.5 39.07
4.8 70.47 8 79.75 2.2 37.42
1.2 73.89 1.2 86.16 1.8 38.26
3.4 73.89 2.5 85.19 6.7 37.42
9.3 71.38 1.6 82.41 15.7 35.16
2.8 78.05 5.9 83.69 3 29.63
0.6 74.95 11.8 78.64 10.5 28.73
2.9 75.42 1 87.19 7.7 31.74
3.4 77.59 6.3 88.05 10.2 29.29
4.3 79.3 0.6 93.6 3.2 32.12
4.3 82.73 3.7 92.32 2.6 33.16
3.8 86.3 3.6 95.74 7 34.04
1.1 88.63 2.1 98.4 2.3 36.21
2.7 87.73 4.7 95.49 4 35.04
4.1 90.06 0.2 99.94 2.7 36.44
5.1 85.4 9 99.73 0.5 35.22
5.7 89.72 0.8 107.25 6.7 35.03
2.3 94.84 6.1 106.41 11.5 32.7
4.8 96.08 7.9 112.12 9 36.35
1.1 100.73 6.6 120.26 0.5 39.62
0 99.64 1.6 128.19 1.9 39.44
2.5 98.71 3.8 126.11 3.9 38.41
4.3 101.23 0.8 130.07 1.9 39.91
0.6 105.58 7.1 128.43 2.4 41.01
2.5 105.27 4.8 137.57 5 41.67
5.3 107.91 4.7 144.22 6.9 39.59
0 102.16 1.1 136.51 2.6 36.85
2.1 101.23 10 137.97 3.3 37.51
6.5 103.38 6.3 150.26 11.7 36.28
7.4 110.06 7.5 159.76 8.2 40.54
3.8 117.19 4.4 171.73 3.3 43.56
5.7 121.69 4.7 162.79 5.8 42.15
2.5 128.68 0.6 170.4 1.1 44.61
7.5 124.49 3 169.38 4.3 43.75
5.1 133.84 11.8 163.41 4.5 41.16
5.4 140.68 8.8 198.05 0 43.01
3.4 147.12 7.7 197.21 2.8 42.64
4.9 152.09 8.3 212.31 11 40.65
4.1 159.53 10.8 229.03 2.2 45.11
4.7 151.4 9.2 204.34 6.7 45.19
4.1 158.52 5.1 222.3 4.1 48.21
0 152.02 14.3 211.5 4.3 46.23
0.3 150.42 0.3 241.77 5.8 43.89
3.1 150.88 5.6 240.14 4.6 42.97
8.2 146.26 0.3 253.64 19.8 40.98
6.1 157.2 11.2 254.45 1.7 48.76
8 165.66 1.2 281.01 0.6 45.97
2.9 178.98 2.1 277.75 7.4 45.72
1.2 172.5 9 271.64 7 48.04
Exhibit 2 Monthly Returns for Dow 30 Stocks
GOODYEAR TIRE & RUBR CO INT BUSINESS MACHS CORP
Return (%) Market Cap ($ bil) Return (%) Market Cap ($ bil)
31Jan90 17.2 2.51 4.8 54.48
28Feb90 5 2.08 6.6 57.09
30Mar90 5.9 1.95 2.2 60.13
30Apr90 1 2.07 2.7 60.99
31May90 2.3 2.04 11.2 62.64
29Jun90 15.7 2.07 2.1 68.96
31Jul90 12 1.74 5.1 67.53
31Aug90 12.5 1.53 7.5 64.08
28Sep90 25.3 1.32 4.4 58.55
31Oct90 10.3 0.99 0.9 60.94
30Nov90 7.9 0.89 9 60.36
31Dec90 18 0.93 0.6 65.09
31Jan91 7.3 1.1 12.2 64.53
28Feb91 2.3 1.18 2.5 72.38
28Mar91 14.5 1.2 11.6 73.52
30Apr91 10.1 1.38 9.6 65.07
31May91 24 1.24 4.2 58.85
28Jun91 26.7 1.54 8.5 60.64
31Jul91 14.7 1.95 4.2 55.5
30Aug91 0.6 2.23 3.1 57.85
30Sep91 14.7 2.24 7 55.35
31Oct91 14 2.57 5.2 59.29
29Nov91 4.1 2.93 4.6 56.21
31Dec91 11.7 3.77 3.8 52.92
31Jan92 12.9 3.78 1.1 50.87
28Feb92 6.8 4.26 2.1 51.44
31Mar92 1.4 4.55 3.9 49.66
30Apr92 11.3 4.61 8.7 47.73
29May92 2.1 5.13 1.3 51.87
30Jun92 3.3 5.02 7.9 51.87
31Jul92 0.9 4.87 3.2 55.86
31Aug92 7 4.82 7.3 54.08
30Sep92 3.4 4.48 6.8 49.44
30Oct92 13.1 4.37 17.2 46.09
30Nov92 4.5 4.94 3.9 38.17
31Dec92 4.9 5.15 26.2 38.95
29Jan93 0.5 4.9 2.2 28.77
26Feb93 0.7 4.87 6.6 29.41
31Mar93 11.3 4.82 6.4 31.05
30Apr93 0.3 5.37 4.4 29.08
28May93 6.9 5.7 9.6 27.8
30Jun93 6.9 5.7 6.4 30.15
30Jul93 1.8 6.18 9.9 28.22
31Aug93 2.2 6.07 3.4 25.44
30Sep93 2.6 6.18 8.2 26.15
29Oct93 2.6 6.38 9.5 23.98
30Nov93 0.2 6.55 17.7 26.27
31Dec93 2.8 6.51 4.9 30.77
31Jan94 5.7 6.86 0 32.68
28Feb94 6.2 7.26 6 32.68
31Mar94 10.5 6.79 3.3 30.58
29Apr94 3.7 6.08 5.3 31.6
31May94 0.1 5.87 10 33.26
30Jun94 7.1 5.83 6.7 36.63
29Jul94 1 5.44 5.3 34.26
31Aug94 1.2 5.39 11.1 36.08
30Sep94 4.6 5.3 1.6 39.94
31Oct94 5.2 5.05 7 40.72
30Nov94 3 5.31 4.7 43.57
30Dec94 0.7 5.13 3.9 41.54
31Jan95 7.1 5.09 1.9 43.16
28Feb95 3 5.45 4.7 42.35
31Mar95 0.3 5.58 9.1 44.18
28Apr95 3.4 5.56 15.2 48.22
31May95 11.5 5.75 1.5 55.28
30Jun95 2.4 6.39 3.2 54
31Jul95 5.5 6.23 13.4 55.74
31Aug95 7.2 6.57 4.8 63.22
29Sep95 1.6 6.09 8.6 58.79
31Oct95 3.5 6 2.9 53.74
30Nov95 12.2 5.79 0.4 55.31
29Dec95 7.1 6.46 5.4 54.95
31Jan96 5.5 6.92 18.7 51.02
29Feb96 0.5 7.3 13.2 61.71
29Mar96 7.7 7.22 9.3 69.74
30Apr96 2.2 7.83 3.1 63.27
31May96 2.6 8 0.6 58.59
28Jun96 5 7.75 7.3 58.05
31Jul96 7.8 7.44 8.6 53.84
30Aug96 3.7 6.86 6.7 58.01
30Sep96 1.1 7.08 8.9 60.33
31Oct96 0.5 7.16 3.6 65.67
29Nov96 6.3 7.12 23.8 68.05
31Dec96 5.9 7.54 4.9 84.07
31Jan97 6.1 7.98 3.5 78.41
28Feb97 2.7 8.47 8.1 81.19
31Mar97 0.7 8.2 4.5 74.4
30Apr97 0.5 8.14 16.9 71.03
30May97 11.5 8.21 8 87.88
30Jun97 8.5 9.11 4.3 86.43
31Jul97 2.2 9.88 17.2 90.17
29Aug97 4.3 10.09 3.9 105.66
30Sep97 11.6 9.61 4.6 99.58
31Oct97 8.9 10.72 7.1 104.12
28Nov97 2.6 9.79 11.4 96.75
31Dec97 4.8 9.49 4.5 107.56
30Jan98 1.6 9.95 5.6 101.71
27Feb98 11.1 9.79 6 96
31Mar98 9.4 10.83 0.5 101.53
30Apr98 7.6 11.88 11.6 100.98
29May98 3.1 11.01 1.6 110.85
30Jun98 10.3 11.3 2.3 110.79
INTERNATIONAL PAPER CO NAVISTAR INT CORP MCDONALDS CORP
Return (%) Market Cap ($ bil) Return (%) Market Cap ($ bil) Return (%)
10.6 6.15 0 0.97 5.4
0.8 5.5 9.7 0.97 3.2
0 5.5 17.9 0.88 0.8
1.7 5.49 6.1 1.04 4.7
6.6 5.39 6.5 0.98 14.7
3.1 5.71 0 1.04 2.5
10.8 5.53 9.1 1.04 11.6
14.8 6.13 16.7 0.94 10.9
8.7 5.18 16 0.79 6.7
6.9 4.75 19 0.66 2.9
6.8 5.08 5.9 0.53 11.7
8.6 5.38 12.5 0.5 3.6
10 5.86 27.8 0.56 2.1
5 6.45 21.7 0.72 11
0.6 6.72 10.7 0.88 10.2
3.1 6.68 6.5 0.97 3.6
13 6.88 3.4 0.91 4.8
0.2 7.73 6.7 0.94 6.1
1.4 7.73 10.7 0.88 0.4
0.8 7.62 0 0.78 0.1
2.2 7.64 4 0.78 7.3
11.6 7.55 8.3 0.75 0.7
11.6 8.43 0 0.69 3
6 7.4 4.5 0.69 13
2.1 7.86 23.8 0.66 14.5
2.8 8.02 23.1 0.81 6.7
0.3 8.21 9.4 1 1.5
1.2 8.77 10.3 0.91 11.3
4.8 8.87 11.5 0.81 5.9
0.9 8.39 8.7 0.72 1.9
4.5 8.53 0 0.66 4.6
6.1 8.14 28.6 0.66 2.9
2.6 7.6 13.3 0.47 4.4
1.4 7.79 11.8 0.53 3.4
1.4 7.9 6.7 0.47 7
2.1 7.96 12.5 0.5 0.5
3.2 8.15 33.3 0.57 0.3
0.3 7.89 4.2 0.76 4.3
2.7 7.86 13 0.73 4.4
5.2 7.65 0 0.59 9
2.2 8.05 10 0.59 3.4
4.1 8.17 9.1 0.64 1
0.4 7.85 6.5 0.64 4.8
2.8 7.82 10.3 0.68 4.6
7.5 7.99 0.5 1.22 3.5
1.2 7.43 14.2 1.21 11.1
12.9 7.34 7.4 1.39 1.9
1.5 8.24 6 1.29 2.8
10.9 8.37 10.1 1.21 6.6
2.8 9.28 7.2 1.9 0
6.5 8.97 7.8 1.81 6.2
3.9 8.39 15.2 1.67 5.5
6.8 8.08 11.9 1.42 3.3
4.3 8.58 19.5 1.25 6.7
10 8.26 2.8 1 6.1
6.4 9.08 26 0.98 4.4
1.8 9.61 15.3 1.23 6.6
5.1 9.8 5.4 1.04 9.5
3.5 9.3 1.9 0.98 1.5
5.4 8.94 17.5 0.97 3.1
5.6 9.43 0.8 1.13 11.5
8 8.89 4.9 1.14 2.1
1.8 9.55 12.1 1.08 2.6
2.7 9.38 10.8 0.96 2.6
2.7 9.69 9.7 1.06 8.4
9.1 9.96 2.4 1.16 3.3
1.5 10.86 1.7 1.14 1.3
2.5 10.7 15.4 1.16 5.3
2.6 10.64 7.7 0.98 4.8
11.9 10.69 14.6 0.9 7.2
4.1 9.42 7.3 0.77 9
1 9.74 3.4 0.83 1.1
7.6 9.88 10.6 0.8 11.4
11.7 10.63 6.6 0.71 0.4
10.5 9.32 2.5 0.75 4
0.9 11.68 15.7 0.78 0.3
0.6 11.79 13.5 0.9 0.7
7.5 11.82 4.8 0.78 2.9
2.7 11 1.3 0.74 0.8
6.3 11.3 2.5 0.75 0.2
6.3 11.93 12.8 0.73 2.2
0.3 12.75 10.3 0.63 6.1
0.3 12.79 1.3 0.69 5.2
4.7 12.75 3.9 0.7 2.9
0.9 12.16 9.6 0.67 0.3
2.4 12.27 3.8 0.74 4.8
6.3 12.49 2.6 0.71 9.2
8.3 11.71 21.3 0.46 13.2
13.9 12.68 46.2 0.67 5.9
1.4 14.4 3.8 0.98 3.9
15.6 14.61 19.6 0.85 11.3
5.6 16.89 20.3 1.02 11.8
4.3 15.95 11.3 1.22 0.7
18.2 16.63 16.1 1.44 5.9
6.1 13.61 5.1 1.21 8.4
9.2 14.36 12.8 1.15 1.5
5.9 13.04 8.8 1.22 1.3
2.6 13.81 12.5 1.33 16
0.5 14.09 15.2 1.5 10
11.3 14.17 14.6 1.72 3.1
11.4 15.81 1 1.47 6.2
6.5 14.14 4.3 1.48 5.1
MCDONALDS CORP
Market Cap ($ bil)
12.76
12.07
11.65
11.75
11.19
12.81
12.85
11.36
10.09
9.32
9.05
10.08
10.45
10.23
11.35
12.47
12.02
12.56
11.81
11.76
11.72
12.5
12.41
12.01
13.57
15.54
14.46
14.24
15.85
16.74
16.54
15.78
15.28
15.98
16.52
17.65
17.74
17.69
18.42
19.24
17.51
18.1
17.8
18.67
19.48
18.34
20.37
20.73
20.12
21.45
21.4
20.08
21.18
21.94
20.44
19.2
19.99
18.53
20.29
19.82
20.43
22.79
23.23
23.84
24.45
26.27
27.18
26.84
25.36
26.55
28.45
30.97
31.42
34.99
34.81
33.42
33.53
33.71
32.75
32.43
32.43
33.13
31.13
32.7
31.66
31.75
30.18
32.97
37.02
34.77
33.32
37.07
32.55
32.77
30.83
33.41
32.89
32.46
37.58
41.33
42.44
45.11
Exhibit 2 Monthly Returns for Dow 30 Stocks
MERCK & CO INC 3M PROCTER & GAMBLE CO
Return (%) Market Cap ($ bil) Return (%) Market Cap ($ bil) Return (%)
31Jan90 6.8 30.64 1.9 17.84 8.3
28Feb90 5.4 28.56 3.5 17.5 0.2
30Mar90 2.3 27.03 1.6 17.95 6.1
30Apr90 5.4 27.48 2.5 18.23 4.9
31May90 13.6 28.96 5 17.78 17
29Jun90 4.8 32.72 4.8 18.51 5.4
31Jul90 2.7 34.3 4.3 19.29 0.1
31Aug90 7.8 35.24 12.1 20.12 11.2
28Sep90 6.7 32.28 2.1 17.53 5.4
31Oct90 1 29.76 2.4 17.12 8.6
30Nov90 12.2 30.05 3.8 17.54 5.4
31Dec90 4.9 33.72 5.5 18.04 4.5
31Jan91 1.8 34.82 1 18.89 7.9
28Feb91 11.6 35.45 5.2 18.7 2.5
28Mar91 3.9 39.56 0 19.5 4.8
30Apr91 2.1 40.87 0.7 19.5 0.9
31May91 10.3 41.74 7.7 19.63 1.5
28Jun91 1.8 46.05 1.7 20.98 9.1
31Jul91 10.9 44.94 6.3 20.56 5
30Aug91 1 49.83 0.1 19.27 3.4
30Sep91 2.6 49.1 3.7 19.08 1.6
31Oct91 5.5 50.3 1 19.82 0.9
29Nov91 6.6 53.06 3.8 20.01 3.1
31Dec91 14.2 56.59 9.8 19.08 15.9
31Jan92 5.6 64.35 4.5 20.89 11.1
28Feb92 0.3 60.73 0.9 19.96 2
31Mar92 6.2 60.92 2.5 19.96 0.6
30Apr92 1.4 56.86 5.6 19.46 1.5
29May92 4.2 56.04 2.9 20.56 0.5
30Jun92 2.8 58.41 1.4 20.97 10.5
31Jul92 6.4 56.36 3.1 21.26 10.7
31Aug92 5.8 59.98 0.7 21.91 7.4
30Sep92 8.5 56.22 4.1 21.59 5.3
30Oct92 1.4 51.33 0.4 22.44 7.6
30Nov92 2.8 50.61 0.1 22.53 2.6
31Dec92 3.3 52.05 1.3 22.34 1.2
29Jan93 6.9 49.75 2.6 22.05 6.7
26Feb93 4.6 46.31 8.5 21.47 4.5
31Mar93 7.5 44.16 3.8 23.12 4.1
30Apr93 4.6 40.58 1.6 23.99 1
28May93 3.4 42.44 2.2 24.38 0
30Jun93 6.5 43.87 4.3 24.73 5.9
30Jul93 13.7 40.65 2.8 23.63 5.7
31Aug93 4.1 35.07 5.2 22.97 0.8
30Sep93 2.7 36.5 6.2 23.98 1.8
29Oct93 4.5 34.92 0.9 22.32 14.9
30Nov93 6.6 36.48 5.9 22.51 4.6
31Dec93 1.2 42.73 0.2 23.52 0.4
31Jan94 6.2 44.08 1.4 23.47 4.9
28Feb94 11.3 46.8 0.9 23.14 3.4
31Mar94 7.2 41.51 6.1 22.74 7
29Apr94 0.4 38.15 1 21.19 6.9
31May94 3 37.99 5 20.97 0.9
30Jun94 1.5 38.25 2.7 21.6 5.3
29Jul94 0.4 37.4 7.1 21.02 5.1
31Aug94 15.2 37.24 4.6 22.5 9.2
30Sep94 5.3 42.89 0.2 23.35 2.1
31Oct94 0 44.9 0.2 23.34 6
30Nov94 4.6 44.9 6.7 23.4 0.6
30Dec94 3.2 46.87 4.1 21.55 0.8
31Jan95 5.6 47.98 1.9 22.44 5.6
28Feb95 5.3 50.65 5.4 22.02 2.1
31Mar95 1.3 53.32 6.2 23.02 0.4
28Apr95 0.6 52.87 2.6 24.4 6
31May95 9.6 53.18 1.4 25.03 2.9
30Jun95 5.2 58.12 4.4 25.2 0
31Jul95 5.1 60.75 1.3 24.09 3.6
31Aug95 3.4 63.84 2.7 23.78 0.7
29Sep95 13 61.68 3.2 22.95 11
31Oct95 2.7 69.19 0.9 23.69 5.7
30Nov95 7.6 71.04 15.8 23.9 6.8
29Dec95 6.6 76.45 1.5 27.43 4
31Jan96 6.9 80.81 2.8 27.85 1.7
29Feb96 5.5 86.35 1.7 27.07 2.4
29Mar96 5.5 81.57 0.8 27.33 3.4
30Apr96 2.8 76.65 1.7 27.03 0.2
31May96 6.8 74.27 4.5 27.5 4
28Jun96 0.5 79.33 1.1 28.55 3.1
31Jul96 0.6 78.62 2.3 28.86 1
30Aug96 2.1 78.16 6.5 27.21 0.4
30Sep96 7.8 79.84 1.5 28.82 9.7
31Oct96 5 85.61 9.5 29.24 2
29Nov96 12.4 89.05 10.3 32.01 9.8
31Dec96 3.6 100.05 0.9 35.01 1
31Jan97 13.8 95.98 2.7 34.69 7.5
28Feb97 1.7 109.24 8.5 35.63 3.9
31Mar97 8.1 111.05 8 38.46 4.5
30Apr97 7.3 101.94 2.8 35.27 10
30May97 0.6 109.35 6.2 36.26 9.6
30Jun97 14.3 108.49 11.3 38.24 2.4
31Jul97 1.5 123.5 7.3 42.56 8.1
29Aug97 11.6 125.39 4.6 39.44 12.5
30Sep97 9.3 110.9 2.9 37.34 3.8
31Oct97 10.7 120.71 1 38.41 1.2
28Nov97 6.2 107.8 7.1 37.39 12
31Dec97 12.3 113.61 15.8 39.82 4.8
30Jan98 10.7 127.02 1.8 33.54 1.5
27Feb98 8.7 140.65 2.8 34.12 8.3
31Mar98 0.8 152.85 6.7 34.86 0.6
30Apr98 6 153.31 3.7 36.77 2.3
29May98 2.9 144.12 1.3 38.13 2.1
30Jun98 14.7 139.85 11.3 37.47 8.6
PROCTER & GAMBLE CO PHILIP MORRIS COS INC PRIMERICA CORP
Market Cap ($ bil) Return (%) Market Cap ($ bil) Return (%) Market Cap ($ bil)
24.35 9 38.62 8.1 2.74
22.18 2.3 35.14 2.9 2.51
22.14 8 34.33 2.3 2.58
23.46 6 36.77 4.5 3.1
24.45 0.3 38.97 13.8 3.24
28.61 11.2 39.09 4.6 3.68
30.17 3 43.18 5.2 3.78
30.04 5.7 44.45 13.6 3.57
26.66 1.2 41.9 26.5 3.08
25.24 4.1 41.83 11.1 2.28
27.23 3.2 43.56 24.8 2.01
28.7 7.3 44.95 1.1 2.51
30.03 7.5 47.89 15.7 2.47
27.47 18.7 51.48 16.6 2.85
28.17 3.7 61.08 0.8 3.33
29.48 1.8 62.93 3.4 3.3
29.04 2.4 61.77 7.7 3.18
29.48 6.5 63.28 12.3 3.42
26.68 6.7 58.81 14.4 3.04
27.84 9.4 62.75 6.3 3.46
28.79 2 68.66 5.6 3.68
28.7 2.8 66.85 2.8 3.81
28.27 3.4 64.99 10.3 3.91
27.39 19.2 62.79 20.7 3.51
31.76 4.8 74.02 5.7 4.26
35.1 0.5 70.44 0 4.49
34.39 0.6 70.79 3 4.49
34.65 2.8 69.87 1.4 4.35
34.98 0.5 71.83 5.5 4.4
31.17 4.5 71.48 0 4.15
31.21 8.7 67.18 15.2 4.24
34.35 2.7 73.01 9.7 4.86
31.8 4.1 74.95 10.1 4.39
33.52 10.3 76.15 2.3 4.81
35.9 4.8 68.28 12.2 4.7
36.83 2.3 71.54 1.3 5.24
36.45 3.1 69.29 9.8 5.31
33.81 10.2 67.16 3.7 5.83
35.34 3.7 60.31 26.1 7.6
33.96 26.6 57.36 0.3 7.65
33.45 7.2 42.13 1.2 7.63
33.45 2.4 45.15 13.5 7.69
35.43 2.8 43.3 2.6 9.26
33.21 3.4 42.07 9.9 10.41
32.96 4.6 43.52 7.6 10.41
32.38 17.2 40.2 7.6 11.2
36.99 4.2 47.1 9.1 10.35
38.73 0.5 49.09 2.8 9.38
38.9 8.3 48.77 8.4 9.41
40.61 7.1 52.83 11.6 13.51
39.29 8.4 49.1 5.1 11.9
36.56 7.7 44.39 1.4 11.3
38.86 9.6 47.79 5 11.14
38.52 6 43.2 1.9 10.64
36.5 6.8 45.17 2.7 10.44
38.13 10.9 48.24 12.2 10.78
41.63 1.6 53.15 11.1 12.04
40.78 0.2 52.94 5.7 10.66
43 2.4 53.04 5.3 11.27
42.81 2.4 51.74 1.1 10.62
42.49 3.9 49.42 14.5 10.37
44.63 1.7 51.35 5.4 11.82
45.58 9 52.21 0.6 12.46
45.41 3.6 55.7 7.1 12.38
47.89 7.6 57.72 2.3 13.1
49.4 3.2 61.57 3.9 13.47
49.4 3.7 62.83 8.3 13.99
47.34 4.2 60.51 1.7 15.15
47.69 13.2 62.69 10.7 15.35
52.87 0.9 70.14 4.6 16.95
55.61 4.2 70.77 18.2 16.11
59.37 4 73.71 5.3 18.99
56.96 2.8 75.33 5 19.81
57.65 6.7 77.42 2.1 20.8
56.29 10.4 82.64 1.3 21.16
58.17 2.7 73.25 6.8 20.88
58 10.3 74.78 1.5 19.45
60.32 5.7 82.46 9.9 19.69
62.16 0.6 86.29 7.4 21.64
61.22 14.2 86.81 3 20.04
60.96 1.3 74.47 13.3 20.58
66.84 2.9 73.48 10.7 23.6
67.79 11.8 75.63 10.6 26.06
74.46 10.6 84.53 0.8 28.83
73.4 5.2 92.03 15.8 28.99
78.85 13.8 96.81 2.4 33.46
81.92 14.7 110.15 10.5 34.26
77.97 3.5 92.4 15.6 30.67
85.44 11.7 95.63 0.6 35.6
93.39 1.5 106.87 14.7 35.27
95.68 2 107.19 14.3 40.44
103.04 3.2 109.3 11.7 46.13
90.17 3.9 105.82 7.6 40.71
93.56 4.7 100.71 2.6 43.8
92.12 9.8 96.01 9 48.93
103.21 4.9 105.4 5.9 58.21
107.27 8.3 109.64 8 61.64
105.34 4.8 100.61 12.5 56.7
113.93 3.2 105.46 7.9 63.64
113.26 10.9 101.22 2.2 69.1
110.33 0.7 90.14 0.1 70.47
112.59 6.4 90.8 1 70.44
Exhibit 2 Monthly Returns for Dow 30 Stocks
UK US
Date Market Market
Stock Bond Stock Bond
Capitalizati Capitalizati
Return Return Return Return
on on
1981 12.83 184,752 2.08 -3.61 893,430 1.90
1982 28.52 191,266 51.53 22.44 1,049,433 39.16
1983 25.97 210,607 20.31 22.55 1,222,131 -0.58
1984 30.18 211,340 9.96 6.24 1,228,621 14.22
1985 22.84 302,349 11.14 32.23 1,554,711 29.74
1986 26.29 403,071 9.16 17.68 1,743,364 25.21
1987 7.90 562,787 21.88 4.74 1,800,268 -3.45
1988 10.08 567,570 9.54 17.84 1,956,196 9.94
1989 37.39 665,860 5.96 32.40 2,355,377 17.98
1990 -8.26 705,011 8.07 -3.49 2,186,563 6.85
1991 20.87 800,896 18.82 29.16 2,900,656 18.17
1992 19.55 757,364 14.30 5.90 3,074,287 8.07
1993 24.59 917,948 40.52 10.29 3,332,434 16.94
1994 -6.95 903,719 -9.98 1.56 3,296,047 -6.19
1995 26.36 1,097,924 18.07 36.99 4,935,800 31.54
1996 15.79 1,392,185 9.42 21.29 5,926,178 -1.44
1997 24.75 #DIV/0! 22.98 34.41 8,003,025 14.51
France
Market
Stock Bond
Capitalizati
Return Return
on
-12.38 26,447 4.59
8.79 22,970 24.21
62.29 29,170 23.59
20.12 29,529 21.32
48.59 53,943 22.36
53.38 100,302 21.98
-26.77 103,591 3.14
56.81 150,582 20.30
33.17 217,189 4.80
-22.74 195,888 6.05
21.15 243,055 18.10
5.94 234,464 12.07
30.04 312,041 26.69
-14.36 330,407 -6.17
3.64 371,700 18.25
30.88 441,339 14.69
31.01 514,162 8.97
Japan
Market
Stock Bond
Capitalizati
Return Return
on
21.90 358,043 18.49
5.72 439,744 10.83
26.49 509,844 9.47
29.18 509,844 10.48
14.16 725,436 10.59
56.86 1,455,105 14.17
8.13 2,137,715 7.84
38.09 2,964,727 5.36
20.47 3,150,654 -3.83
-38.94 2,027,842 -0.09
0.85 2,358,345 15.20
-21.42 1,826,976 12.66
13.59 2,270,842 17.13
7.08 2,747,311 -3.49
0.35 2,846,585 15.48
-6.98 2,386,941 3.75
-16.06 1,812,145 3.85
Switzerland
Market
Stock Bond
Capitalizati
Return Return
on
-9.94 23,243 -0.14
12.70 22,587 13.72
26.15 25,662 3.07
1.56 21,677 1.99
58.91 41,534 6.25
10.95 64,444 7.43
-34.49 57,494 6.48
11.60 66,135 1.07
27.19 85,831 -3.84
-20.82 90,166 -0.20
20.91 116,529 8.14
24.60 145,659 14.02
48.05 212,466 15.70
-7.29 224,792 -4.28
28.05 329,869 18.50
19.37 339,927 5.03
53.42 482,030 8.94