Corporate Design Guidelines.

ANCAP Corporate Design Guidelines

As Australasias leading independent vehicle safety advocate, the Australasian New Car Assessment Program (ANCAP) provides consumers with transparent advice on vehicle safety through its safety rating program. ANCAPs primary objective is to inform and educate the public about the level of occupant and pedestrian protection provided by different vehicle models in the most common types of crashes. ANCAPs Corporate Design Guidelines set out the requirements regarding the application and use of ANCAP logos, fonts, corporate colours and the like. This guide also contains a number of layout samples which show how the various design elements should relate to each other. These guidelines have been developed for use by manufacturers, agencies and other outlets that may use ANCAP information and safety ratings in marketing and advertising materials. Please follow these guidelines when preparing any form of communication that carries or makes reference to the ANCAP brand.

Raising awareness is what ANCAP is all about.

It is therefore essential that ANCAPs corporate image is presented in a clear and consistent way as it is a central element in the way ANCAP communicates its message and reinforces its established and highly valued brand. So take a look through this guide. Youll see that all design elements have been carefully developed to present a distinctive, consistent and professional corporate image.

Page 2

Who should use this guide.

Anyone involved with developing materials that carry or make reference to the ANCAP brand. This includes car manufacturers, advertising agencies, graphic designers, printers, web designers, ANCAP member organisations, ANCAP staff and other stakeholders.

When you should use this guide.

Whenever questions arise about the use or position of the ANCAP logo, brand marks or symbols or corporate image elements. It contains precise layout specifications for usage with the exact colours, fonts, space requirements, and logo placement details.

How you should use this guide.

It should be your first point of reference when creating marketing material, advertisements, signage, digital content, or any other communication that carries or references the ANCAP brand. A copy of this guide should be provided to any external suppliers producing such material.

A process of refinement.
ANCAPs aim is to continually refine and improve the way ANCAP is perceived by the public and by industry. These guidelines will be updated by ANCAP as necessary.

Page 3

ANCAP logos
The ANCAP logos are the principal element of ANCAPs brand identity. They are in effect, the ANCAP signature, communicating ANCAPs corporate image to manufacturers and consumers. The ANCAP logos must never be re-drawn or altered in any way. The typesetting of the words should always remain in exactly the same relationship to each other, and to the symbol itself. All logo typesetting must remain in the exact sizes, position and fonts specified. Placement of the ANCAP logos must always conform to size and clear space requirements. The colours used in the ANCAP logos ensure the ANCAP brand is easily recognisable. These are the only colours in which the logo should be reproduced, apart from the black & white versions.

A1 Colour

Rating logo (5 star)

A1 Colour A1 Mono

A1 Mono

Corporate logo

Corporate logo (full)

The ANCAP logo is produced in two forms - the rating logo (series) and the corporate logo. The series of ANCAP rating logo variants are for use on all consumer or public communications. The ANCAP corporate logo is for use on all corporate materials.

Page 4

ANCAP rating logos

The series of ANCAP rating logo variants are for use on all consumer or public communications. The series of rating logos were revised in 2012 and now feature the word Safety alongside the corresponding number of stars - from 1 to 5 - as opposed to the word Rated which featured previously. From 2012, the Safety rating logos are to be used in place of the former Rated versions. All rating logo variants are available in positive and negative (reversed) styles, and in black & white (mono). The positive logo is to be used when applied to a white or light coloured background. The reversed logo is to be used when applied to a black or dark coloured background. For ANCAP safety ratings of 4 stars or less, the greyedout star(s) which make up the total of five stars must be retained. [See 4 star rating logo example adjacent]. The greyed-out stars cannot be removed nor spacing increased between the stars. Care must be taken to ensure the ANCAP logos - in particular the rating logo variants - are applied to communication materials correctly, and only to those models and model variants which have been tested and awarded an ANCAP safety rating. References to ANCAP safety ratings and use of the ANCAP logo cannot be made by external parties until ANCAP has officially published its rating. The ANCAP rating logos are available from ANCAP in .eps and .jpg formats. Rating logo (4 star) Rating logo (4 star) mono

Rating logo (5 star)

Rating logo (5 star) mono

Rating logo (5 star) reversed

Rating logo (5 star) reversed mono

Rating logo (4 star) reversed

Rating logo (4 star) reversed mono

Page 5

ANCAP corporate logo

The ANCAP corporate logo is for use primarily by ANCAP and its member organisations on all corporate materials publications, reports, stationery etc. The corporate logo is available in positive and negative (reversed) styles, and in black & white (mono). The positive logo is to be used when applied to a white or light coloured background. The reversed logo is to be used when applied to a black or dark coloured background. These two design treatments give stakeholders flexibility with regard to the best fit with their own brand guidelines. Placement of the corporate logo should always conform to size and clear space requirements. The full version of the corporate logo includes the words AUSTRALASIAN NEW CAR ASSESSMENT PROGRAM and may be used on occasions where it is felt a description of what ANCAP stands for is required.

A2 Colour

A2 Colour

A2 Mono

A2 Mono

Corporate logo

Corporate logo mono

A1 A1 Colour Colour

A1 A1 Mono Mono

A1 Colour Colour A1

A1 Mono Mono A1

Corporate logo reversed

Corporate logo reversed mono

The ANCAP corporate logos are available from ANCAP on request. Corporate logo (full) Corporate logo (full) mono

Corporate logo (full) reversed

Corporate logo (full) reversed mono

Page 6

Logo minimum size and clear space restrictions

Minimum 30mm width Minimum 43mm width

The ANCAP logo must always appear with a minimum amount of space surrounding it as shown here. It must also not be used smaller than the minimum sizes shown.
minimum 43mm width 43mm width minimum minimum 43mm width on most collateral minimum 30mm width on co-branded collateral minimum 43mm width

minimum 43mm width on most collateral minimum 43mm width on most collateral minimum 30mm width on co-branded collateral minimum 30mm width on co-branded collateral

mini minimu

Corporate logo

Corporate logo (full)

minimum 43mm width

Minimum 30mm width

Minimum 30mm width

30

30

30

30

Rating logo (4 star)

30 30

Rating logo (4 star) reversed

30

The ANCAP roundel, an element of the ANCAP logo, can be used in isolation to the other elements of the ANCAP logo in promotional materials produced by ANCAP and ANCAP member organisations. The isolated ANCAP roundel is not to be used by external parties without written permission from ANCAP. Clear space restrictions, as shown here, also apply to the application of the roundel. Roundel Roundel reversed

Page 7

ANCAP colours
ANCAPs corporate colours are yellow, black and grey. These colours are reflected in the ANCAP logo, and are used extensively throughout ANCAP publications and communication materials. Exact colour references are shown on this page. It is important that these colours are used correctly and consistently across all applications. Black C=0, M=0, Y=0, K=100

Note: The colours shown on this page are from the international Pantone Matching System. The ANCAP spot yellow (PMS 123) should replace the ANCAP CMYK yellow within gradients where applicable.

ANCAP Yellow PMS 123 C=0, M=25, Y=100, K=0 R=255, G=195, B=0

Grey C=0, M=0, Y=0, K=60 R=135, G=136, B=137

C=0, M=25, Y=100, K=0

C=25, M=40, Y=100, K=5

C=0, M=15, Y=85, K=0

C=0, M=25, Y=100, K=0

C=0, M=0, Y=0, K=88

C=0, M=0, Y=0, K=100

Page 8

ANCAP colours
A1 Colour A1 Colour A1 Mono A1 Mono
The breakdown of colours used in each of the elements that make up the ANCAP logos are shown here.
C=0 M=25 Y=100 K=0 C=0 M=15 Y=85 K=0 88% Black Y=100 K=0 C=0 M=25 C=0 M=15 Y=85 K=0 100% Black 88% Black 100% Black 100% Black 100% Black 25% Black 15% Black 88% Black 25% Black 88% Black 100% Black 100% Black

100% Black 15% Black

100

White

White

10% Black

10% Black

Note: The ANCAP spot yellow (PMS 123) should replace the ANCAP CMYK yellow within gradients where applicable.

100% Black

100% Black

100% Black

100% Black

C=0 M=25 Y=100 K=0 C=25 M=40 Y=100 K=5

C=0 M=25 Y=100 K=0 C=25 M=40 100% Black Y=100 K=5 45% Black 100% Black 60% Black 60% Black

25% Black 30% Black 50% Black

25% Black 30% 100% Black 50% Black 100% Black 60% Black

60

45% Black

Corporate logo (full)

Corporate logo (full) mono

B1 Colour B1 Colour

B2 Colour B2 Colour

C=0 M=25 Y=100 K=0 C=0 M=15 Y=85 K=0

88% Black Y=100 K=0 C=0 M=25 100% Black C=0 M=15 Y=85 K=0

88% Black 100% Black 100% Black 100% Black

C=0 M=25 Y=100 K=0 C=0 M=15 Y=85 K=0

88% Black Y=100 K=0 C=0 M=25 100% Black C=0 M=15 Y=85 K=0

88% Black 100% Black White White

White

White

White

White

100% Black C=0 M=25 Y=100 K=0 C=25 M=40 Y=100 K=5 45% Black

100% Black 100% Black C=0 M=25 Y=100 K=0 C=25 M=40 Y=100 K=5 45% Black

20% Black 100% Black

20% Black

100% Black C=0 M=25 Y=100 K=0 C=25 M=40 Y=100 K=5 45% Black

White 100% Black C=0 M=25 Y=100 K=0 C=25 M=40 Y=100 K=5 45% Black

70% White Black

70% Black

Rating logo (4 star)

Rating logo (4 star) reversed

Page 9

ANCAP fonts
The Trade Gothic font is a distinctive typeface which is flexible for use throughout various applications. In circumstances where the Trade Gothic font is not available, e.g. for internal documents, desktop publications and online, the font to be used is Arial.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Trade Gothic LT (regular)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Trade Gothic LT Std (Bold No. 2)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Arial (regular)

Page 10

ANCAP publication sample

ANCAP corporate logo (full) reversed applied on black Trade Gothic font/s Trade Gothic font/s

DL 12 panel concertina fold brochure (outside)

Clear area surrounding logo

ANCAP rating logo (5 star) reversed used against dark coloured background

A range of ANCAP publications and promotional materials are available from ANCAP.

Page 11

ANCAP publication sample

Trade Gothic font/s

CMYK Grey (10%) C=0, M=0, Y=0, K=10 Use of colours in charts or graphs: ANCAP Yellow 100% of PMS 123 ANCAP Yellow 30% of PMS 123

DL 12 panel concertina fold brochure (inside)

Page 12

ANCAP advertisement sample

ANCAP rating logo (5 star) reversed used for consumer or public communications

Clear area surrounding logo

Tag line

Main visual area

ANCAP Yellow 100% of PMS 123

Feature statement

Trade Gothic font/s

Calls to action CMYK Black C=0, M=0, Y=0, K=100

Full page press advertisement

Page 13

Manufacturer advertising samples

Depending on the colour of the background, the positive or negative (reversed) logo can be used.

Reversed logo used against dark coloured background Clear space surrounding logo

Web advertisement

Peace of mind
You, your mates, your family thats the most important cargo of all. Its why the all-new Colorado is engineered to help you avoid trouble and surround you with strength. To give you that level of safety and design you can count on when you need it most.

Maximum 5-star safety on all Crew Cab models

The all-new Colorado Crew Cab range comes with a maximum 5-star safety rating from the Australasian New Car Assessment Program (ANCAP).

Correct application of ANCAP rating logo against 5 star rated vehicle / variant Positive logo used on white background
Rugged body

Clear space surrounding logo

Colorado is built tough from within. Its body and frame are constructed from high strength steel and incorporates full-length frame rails. A safety cell gives maximum protection in a frontal or side collision and maximum peace of mind for you and your passengers.

Print advertisement

Courtesy: Holden

Courtesy: Volkswagen Group Australia

Correct application of ANCAP rating logo against 5 star rated vehicle

ESC
From snow on the Alps to a rogue roo on the Nullarbor Aussie roads can throw anything at you. So its good to know that Electronic Stability Control ( ESC ) is engineered into every model. Just another way the Colorado has got your back.

Page 14

Airbags
Its comforting to know that the Colorado is equipped with front airbags for the driver and front passenger,

Point-of-sale samples
Vehicle rating labels are designed for the promotion of 5 star rated vehicles on the showroom floor. These double-sided self-adhesive labels are designed to adhere to the inside of vehicle windscreens, identifying that model as holding the maximum 5 star ANCAP safety rating. The rating label features an interactive QR code which consumers can scan with their smartphone directing them to the ANCAP website.
Actual width 100mm

Rating logo (5 star)

Trade Gothic font/s

Tag line

Actual height 150mm

A range of ANCAP point-of-sale materials are available from ANCAP.

Feature statement

Call to action

Rating label (front)

Rating label (back)

Corporate logo (full)

Page 15

Point-of-sale samples
Large windscreen banners have been designed for the promotion of 5 star rated vehicles on the showroom floor. These large format electrostatic re-usable banners are for display across vehicle windscreens, identifying that model as holding the maximum 5 star ANCAP safety rating.
Actual height 390mm Actual width 800mm

Rating logo (5 star)

The windscreen banners have been designed in line with the vehicle rating labels to present a unified ANCAP brand to consumers at the point of sale.

A range of ANCAP point-of-sale materials are available from ANCAP.

Windscreen banner

Tag line Call to action

Page 16

ANCAP images and video

A large library of high resolution crash test images and video footage is available for use in promoting ANCAP. Manufacturers and agencies can request crash test imagery from ANCAP for this purpose. If not already present, the ANCAP logo must be applied to all ANCAP photos and video footage.

Crash test images and video footage is available from ANCAP.

Page 17

Terminology and usage restrictions

To ensure clarity around the message of the ANCAP brand (i.e. promoting ANCAP as the leading vehicle safety advocate), the term ANCAP safety rating(s) should be used when making written and verbal references to ANCAP. For example: ANCAPs corporate design elements and brand identity may only be used on material that is related to the work, protocols, tests and ratings of ANCAP. The ANCAP brand should not be linked to any other tests carried out by, or on behalf of manufacturers or other organisations, however similar to ANCAP tests. The ANCAP brand should not be associated with any product or service that has not been directly assessed by ANCAP. The ANCAP brand should not be represented in any way that could mislead or relate to any aspect that is not part of official ANCAP assessment. ANCAP reserves the right to refuse or limit access to its imagery and other brand elements.

The Hyundai i45 has been awarded a 5 star ANCAP safety rating. The Hyundai i45 achieved the maximum ANCAP safety rating of 5 stars. The overall combined score is then translated into an ANCAP safety rating of 1 to 5 stars.
Examples of improper usage include:

The Hyundai i45 has been awarded an ANCAP 5 star rating. The Hyundai i45 has been awarded a 5 star safety rating. The overall combined score is then translated into a star rating of 1 to 5 stars.

Page 18

Contact
ANCAP logos, brand elements, publications, promotional materials and crash test imagery are available. ANCAP kindly requests those utilising these elements to provide their information and final layouts to ANCAP for approval in advance of publication. To obtain ANCAP materials or for more information, please contact ANCAP Communications Manager:

Page 19

ANCAP Corporate Design Guidelines January 2013