MATRIX NUMBER : A138600 COURSE : TH 3843 PROJEK PENGURUSAN MULTIMEDIA LECTURER : PN.

SITI FADZILAH BINTI MAT NOOR

REPORT ON MULTIMEDIA CREATIVE WORKSHOP On Tuesday, 26th of February 2013, there is a Multimedia Creative Workshop held at Dewan Multimedia, FTSM at 2.30pm, during our Minggu Mesra FTSM. This workshop is participated mainly by all the UKM students from Multimedia course and also students from other university who joined this workshop. There are two person invited to give speech or talks on Multimedia. The first person who gave the talk is Mr. Mohd Azrul Mohd Noor, which is the Senior Manager Content Development of Multimedia Synergy Corporation. Mr. Mohd Azrul talk on his experiences in Multimedia Industry and also knowledge that need to be gained in Multimedia Industry. He experience in business of providing end-to-end e-learning solutions to education and non-education market. In year 2002, he joined Multimedia Industry. He stressed that there are five sections in Multimedia Industries such as Design, Animation which consist of 2Dimensional and 3-Dimensional, Programming, V.O., and Storyboarding. He also said that, to be in the Multimedia Industry, one must know what is Multimedia, what are the elements in Multimedia and also the types of software used in Multimedia. Mr. Mohd Azrul also showed us some examples of projects done by their company. They are e-learning application for MARA such as Digestive System of a cow (Biology subject), education for kids, games, animated story, etc. Other than that, there are also e-polytechnic application such as tourism industry application, basic customer service application and etc. There is also Multimedia application for corporate such as Pantai Medical Centre and Bank Rakyat. He also said that one who joined Multimedia Industry should expert in skills and knowledge in developing Multimedia application by using these three software, they are Adobe Flash, Adobe Illustrator, and Adobe Photoshop. The second person is Mr. Ahmad Razuri Roseli, the Assistant Art Director, from Les Copaque Way company, who gave us a talk on Multimedia Application in Animation Industry.
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His background is a graduate from MIIT UniKL. Mr. Ahmad talked about his company has three major department which are Animation, Art Studio, and Story House. In the Animation department consists of three works to be done. They are blocking (pose-to-pose), finalize animation, and facial and lip-sync. In this department consists of all animators only where they act to express their feelings in the animation. The first step, blocking is the key movement of the shot and it shows the flow of the animation. The next step is smoothing and then lastly is to finalize the animation. On the other hand, the Art department consists of six sections or works. They are Concept, Modeling, Rendering, Compositing, Effects, and Games. For Story House department consists of five sections such as Script, Audio, Composer, Storyboard and Design. After he explained to us each department in the company, he also showed us three videos. The first video is an animation on Upin & Ipin where the title is Kenangan Mengusik Jiwa. The video is about 21 minutes and this story is about peoples memories of P.Ramlee acting in his film and also his songs. The second video is about behind the scene of the Upin & Ipin animation production where the crews and staff of Les Copaque Way company talked and showed about every part and steps of their work done in different departments to develop this animation on Upin & Ipin, from scripting, sound recording, animating, storyboarding, modeling, design editing and so on. And finally the last video is a short video on U&L Dash Game Preview. This video is the sample of Upin & Ipin Dash game and Laksamana Upin Ipin game, where these games were developed in-house and uses Unity software to produce the animation. In this workshop, I have gained a lot of knowledge and able to know more about Multimedia Industry and understands better on every parts and sections divided in producing and developing multimedia applications. Besides that, the videos made me gained ideas and knowledge especially on how they manage those multimedia projects in every department step by steps so successfully until the entire animation or multimedia projects are fully developed and produced. So, in order to develop a successful multimedia application projects, first need to handle and manage multimedia projects well especially in time, cost and scope. Then, creativity concept and story are also important.