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Summary Questionnaire I distributed 20 questionnaires to a sample of my target audience (10British males and 10 British Females) interested in hip-hop and R&B music, Social class mainly c1/c2-several were students Q 1Are you: Male- aged 16-19 and interested in Indie/Rock music? (Circle Yes/No)

Q2. What music/artists/bands do you currently listen to?:

1. What attracts you to R&B Hip-hop music? Please Tick one:

The lyrics of the songs The instruments used The image of these genres The artists/bands Other (specify below)

2. How much would you be willing to pay for a music magazine? (Please circle)

Nothing Less than 1 1.01-2.00 2.01-3.00 3.01-4.00 More than 4.01

3. Do you currently buy/read music magazines? YES ( If yes, please go on to answer question 5) NO ( If No, please go on to answer question 6) 4. Specify which music magazine(s) you buy and /or read.
. What do you like about this magazine?

. 6. Why dont you buy and or read music magazines? Please Tick One: I dont really know much about them They dont interest me They dont seem to be aimed at people like me Theyre too expensive I dont buy/read any magazines Other reasons (please specify)

7. What would encourage you to buy a music magazine? (Please Circle)

Free gifts Competitions (win CDs, tickets, etc.) Exclusive news and interviews Dates of oncoming gigs Cheap price other (please specify)

8. Which of the following magazines do you find the most eye-catching/appealing? (circle response)

A
please give reasons Why?

9. What would you like to see on the cover of a music magazine?

a) b) c) d) e) f) Several images one main image of artist/band Musical instruments/props Bright colours Darker colours Other-please specify What specific images/

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photographs associated with Indie/Rock would you like to see on the front cover and would attract you to a music magazine 10. What contents would you like to see in this hip-hop and R&B music magazine? Gig guides General info about the music scene Info about particular bands/ artists Gossip Latest news Fashion Other (please specify)

11. What would you like to see in a double page spread article that would feature in this magazine:

Interview with a rock/indie artist/band Article about indie/rock scene General article about main indie rock developments Musical instruments/props Bright colours Darker colours Other-please specify What specific images/ photographs associated with Indie/Rock would you like to see on the front cover and would attract you to a music magazine